David D.
Star Rating: 4

What do you like best about the product?
The tearsheets feature is extremely powerful; being able to review actual ads in competitor publications, while also being able to make mock-up ads using our publication, is excellent.

What do you dislike about the product?
There is a lot of data that is purported as true when it comes to companies' spending this is simply not accurate. We have spoken with many companies listed within Media Radar and they mentioned not spending any where near the amounts of money that are listed within Media Radar. There must be something off with the formula or rate cards they're using to calculate ad spends.

What problems is the product solving and how is that benefiting you?
Media Radar gives us access to marketing/advertising contacts within each company, allows us to quickly review competitor publications and who's advertising within them, and get general information about the companies we're looking to pursue.

Julie K.
Star Rating: 5

What do you like best about the product?
I use the Power Prospecting report and the contacts tab religiously. Both help me find where the money is and who the best person to reach out to is. I also love that I can target specific regions. The customer service at MediaRadar is also responsive and almost always solves the problem.

What do you dislike about the product?
There are quite a few companies that say "too small to provide adequate information." I wish there was one name that could be provided. Someone in marketing or comms.

What problems is the product solving and how is that benefiting you?
MediaRadar is helping me find the best prospects. Where actual money is being spent, so I'm not wasting my time. Additionally, it provides contacts for me to start a conversation.

Mike S.
Star Rating: 5

What do you like best about the product?
Plethora of media contacts. The customer service is the best and they are so easy to work with.

What do you dislike about the product?
Nothing to dislike. Great product and services

What problems is the product solving and how is that benefiting you?
They are able to help me connect with valuable leads in our business and help us generate revenue.

Anthony G.
Star Rating: 5

What do you like best about the product?
The people. The tool is excellent . . . very user-friendly. It is invaluable to be able to contact a helpful human being when you need a little extra help.

What do you dislike about the product?
It would be nice to evolve the client contact information. It can be hit or miss.

What problems is the product solving and how is that benefiting you?
I am able to quickly pull up ad spend by client/brand/media/platform, client contact information, examples of recent creative, and custom reporting to make me smarter faster going into a client meeting or as I prospect.

Verified User in Online Media
Star Rating: 2

What do you like best about the product?
I like all the data on an agency or client mostly on one page - sometimes you have different contacts but absolutely best for contact lists is Winmo & Zoominfo. Both of these allow you to select the contacts you want & directly imports them to Salesforce w/ no CSV to deal with) Winmo has better more accurate data on spend. I like having the Org chart in one place to easily swap between Holdco agencies

What do you dislike about the product?
Dealbreaker - cannot import contacts directly into Salesforce or select the ones I want. When the CSV is generated, there are often multiple lines for one contact if they have different #s or addresses etc. - this makes no sense & it is very time- consuming (Winmo & Zoominfo have a direct import - literally 2 clicks). The site is also very slow & has inaccurate data (Winmo breaks it down by media type). Next pet peeve is that you don't have an option for OOH or DOOH in your pricing - OOH commands much larger budgets than Local TV - DOOH is the fastest growing media type, but there is debate on whether it goes to "digital" or "OOH"

What problems is the product solving and how is that benefiting you?
Not many - I primarily use Winmo & ZoomInfo - MR doesn't have a direct plug in to Salesforce so it's too cumbersome to generate contact lists & then have to edit them for duplicates & delete the contacts you don't want. Before we consider renewing (I'd like to cancel our contract if possible), these issues would need to change, plus reporting on OOH revenue

Verified User in Online Media
Star Rating: 4

What do you like best about the product?
Relevant types of info and insights for media salespeople.

What do you dislike about the product?
Contact info is not always accurate and lists far too many people that are not relevant to the buying process. More specifics about pending and active RFPs would be helpful, including who is leading the process. When a brand is searched, it is somewhat annoying to have to sort through all the sub-brands. Just give me the brand I asked for. Also, have the first item in the brand search as the brand's own media property is not helpful.

What problems is the product solving and how is that benefiting you?
Finding key contacts at brands and agencies. Finding which agencies have which clients. How much each brand spends, and where they spend it.

Colton C.
Star Rating: 5

What do you like best about the product?
I love that I can log on and immediately find who I need to get in contact with from a business. It takes the guess work out and saves me loads of time.

What do you dislike about the product?
I dislike that there is a spend threshold in order for MediaRadar to find our contact information.

What problems is the product solving and how is that benefiting you?
Saving me time and research I'd have to be doing to find the right person to talk to when contacting a business.

Saad H.
Star Rating: 4

What do you like best about the product?
The information Mediaradar provides is easy to quickly understand and digest, while allowing me to dive deeper into categories and brands I care to find out more information on.

What do you dislike about the product?
I wish there was a better clarification on what subcategories are and better filtering abilities to define the brands I am looking for. Its ok, but could be much better.

What problems is the product solving and how is that benefiting you?
Finding out which businesses are spending media dollars.

evan d.
Star Rating: 4

What do you like best about the product?
The staff is available and helpful with how to best find the information you need.

What do you dislike about the product?
I wish the contact information was a little bit more robust and included planning and strategy contacts at agencies to a greater degree.

What problems is the product solving and how is that benefiting you?
Helping our team get a sense of what platforms advertisers are spending in and which publishers they are spending with.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
It is an invaluable resource for looking at where accounts are spending (print and digital) as well as for finding contacts.

What do you dislike about the product?
I do not use the dollars associated with ad spend, as they are estimated costs.

What problems is the product solving and how is that benefiting you?
Solves my need to find out where a client is spending their ad dollars. Solves my need to find contacts so I can reach out.

Verified User in Broadcast Media
Star Rating: 4.5

What do you like best about the product?
Contact names and media spend and list of TV networks

What do you dislike about the product?
Sometimes the contact names are not up to date, which I understand can be difficult because of the changing of accounts on the agency side.

What problems is the product solving and how is that benefiting you?
Helps with prospecting

Taylor P.
Star Rating: 2

What do you like best about the product?
being able to build lists, sort company types, see media spend by type, all great. But the most attractive feature was being able to identify agencies that work with particular target companies.

What do you dislike about the product?
A lot of times the contact info is not current unless recently verified. Also, many of the contacts are very high level which can be great for some, but not always the case, and its not actually who we are targeting so its a bit disappointing.

What problems is the product solving and how is that benefiting you?
we hoped it would help us crack into agencies handling larger budgets for bigger brands we are targeting - so far that has not produced any revenue. To be fair, we have some time left to make this happen, and it may still happen, but I'm losing faith.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
So many ways to filter for what you're looking for!

What do you dislike about the product?
From an admin perspective, the reporting capabilities should be more self-serve with filter abilities and go into the past months/years, not just 6 weeks.

What problems is the product solving and how is that benefiting you?
Best being able to identify the size of the prize with specific prospects and existing clients.

Verified User in Marketing and Advertising
Star Rating: 3.5

What do you like best about the product?
Specific Brands and agencies data was available which could be easily downloaded.

What do you dislike about the product?
Apart from US region it has very limited and somewhat doubtable data.

What problems is the product solving and how is that benefiting you?
It helped identify the target we had in mind regarding brands and agencies and helped to identify the POC in them. This helped very much while creating strategy.

Ernesto M.
Star Rating: 5

What do you like best about the product?
The software included the integration, the interface, the graphics and also the storage for the complete insight cycle. It is the most modern insight solution for social media for a very fair price.

What do you dislike about the product?
There was only one thing our team didn't like and it was the learning path, but it was because we were used to our previous vendor. This was quickly counteracted when we discovered MediaRadar's additional feautures.

Recommendations to others considering the product:
Take a couple of days to get used to the software.

What problems is the product solving and how is that benefiting you?
It brings the completed solution to know our market and customers. Our non-technical stakeholders took only one week to get used to the software and start providing insights.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
The platform is kept mostly up to date and has both robust brand direct and agency contacts included as well as spend by platform. This is far better than other platforms we have used and the contacts are much more accurate than with competitors.

What do you dislike about the product?
Sometimes the media spending is a bit behind or not updated as regularly as needed. In addition, when brands transition from one agency to another, sometimes it can take a long time to get new contacts included at the new agencies.

Recommendations to others considering the product:
It's a somewhat pricey product, but worth it for the insights!

What problems is the product solving and how is that benefiting you?
The product has allowed us to find the right people to contact with background insights that help us close deals. It's a valuable tool for media sales! I've directly closed deals with several leads I've met through this platform.

Genevieve H.
Star Rating: 4

What do you like best about the product?
I use Media Radar just about every day in the heavy prospecting work that I am doing. I like that Media Radar provides comprehensive contact information for both the brand and the agency contacts around the brand. It provides super detailed information, like someone's name, email address, title, location, weather in that location & their phone number. The key points summary is good & the wrap ups of where the brand is spending media dollars. I also appreciate the news section as it is also very detailed and relevant. For programmatic, YouTube & Snapchat the infornation is very good & thorough. You can also set up alerts & run competitive analyses as well.

What do you dislike about the product?
Wish they had deeper insights for all social channels & spend and not only for YouTube, Snap & programmatic. The insights they do have are good & comprehensive & it would be nice if they offered the same for the social platforms. The Perfect Pitch section does not always populate for larger companies. The platform also seems a bit dated and it is labor intensive to build a report or set alerts up. The account team seems to be very proactive & is always sending information out to our inboxes or offering trainings. The information they send is not always relevant or tailored to my needs however.

Recommendations to others considering the product:
Make sure you check out other options which might be easier to use. If you care mostly about spends outside of programmatic, YouTube & Snapchat, this may not be the right tool for you. If you only care about org mapping & contact info, this is a good tool.

What problems is the product solving and how is that benefiting you?
MediaRadar helps me build out an org map when I am contacting a company or trying to call in. It makes it faster than trying to look at LinkedIn profiles one by one & it always seems pretty up to date. It also helps me figure out whether someone is a worthy prospect or not based on what their media spends are like, which ultimately saves time in the long run.

Lynette L.
Star Rating: 5

What do you like best about the product?
The report pulling is accessible. The format that the reports come in is straightforward and organized. I can also drill down to specific reps and territories. The creatives are very clear and I am able to see how money was spent across multiple mediaums.

What do you dislike about the product?
Sometimes the categories of titles and companies pulled are not in my industry, and manipulating this feature is time-consuming.

Recommendations to others considering the product:
I would recommend having territories set up to be as precise as possible. When pulling reports, if a company is assigned to the wrong person, I would suggest correcting it as soon as possible.

What problems is the product solving and how is that benefiting you?
I can see creatives and the spending to help my future advertisers made decisions in our programs. I can also see where my team needs to go for leads based on the budget of companies and where we missed out on potential money.

Latika P.
Star Rating: 4

What do you like best about the product?
Good for discovering new advertisers & advertising solutions. Allows analysts the ability to compare media spend across competitors.Helps to find key contacts and perfect pitches.

What do you dislike about the product?
Many contacts are outdated. Results are delayed. The data of companies are less than I expected.

What problems is the product solving and how is that benefiting you?
Gotten Corporate clients through Media Radar. Exploring new prospects

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
The data points this software can pull from is impressive. It's a great way to find potential clients.

What do you dislike about the product?
It's a bit clunky and slow because it's pulling from so many places!

Recommendations to others considering the product:
If you're struggling to find leads then media radar is the way to go

What problems is the product solving and how is that benefiting you?
Finding new business

Dominick C.
Star Rating: 5

What do you like best about the product?
MediaRadar pulls competitive spend solely based on a brand name and website URL which allows researchers and analysts the ability to compare integrated media spend across a host of different competitors. The graphs are easy to understand, flight dates are shown, and a record of their creative showcases the ads they are running. Afterwards, you are able to plan your own media (or client's) as you see fit. Additionally, my assigned account manager DJ was very helpful when I had questions.

What do you dislike about the product?
More of my own human error, but there is an innocent-looking button on the upper right labelled "competitive set" that combines your competitive set and skews your numbers, thereby throwing off all your research.

What problems is the product solving and how is that benefiting you?
Finding out spend for my competitive, what channeled they advertised on, when they ran media, and the creative they ran. This data was able to showcase to my client that they needed to spend more as served as a double check on our media plan and channel recommendation.

Verified User in Publishing
Star Rating: 3.5

What do you like best about the product?
Pros: Good for finding new advertisers and discovering which types of advertising solutions they are using for their campaigns Good for finding out what advertisers have just started new campaigns Good for finding contact info for prospective clients

What do you dislike about the product?
Cons: Can't narrow down the list of new advertisers to those relevant to me; for example, i don't need to see Viagra ads that are running on other automotive properties- I just want to see auto-related advertisers. They don't have contact info for every advertiser I have researched...but Rocket Reach did. It can take several days or longer to get a response back to a contact request. Suggestions: I Will keep using it, but it would be better if they employed the search programs that RR uses so I don't have to jump between platforms when prospecting to find clients' advertising, marketing or owner contact info.

Recommendations to others considering the product:
Allow some time for contact requests

What problems is the product solving and how is that benefiting you?
Find new advertisers in the marketplace. Easily found a lot of contact info and also found new advertisers to reach out to who prefer to utilize Native ads.

Jamie G.
Star Rating: 5

What do you like best about the product?
It's easy to use. The data is presented in a way that can be easily digested and used in other reports. I can use this to quickly compare my clients' activity to their competitors. I use it to make informed decisions on tactical campaign optimizations.

What do you dislike about the product?
More trend information would be helpful. More B2B information would also be helpful.

Recommendations to others considering the product:
I love this tool. Manual work that once took me days now takes me a couple of hours. It's one of my go-tos!

What problems is the product solving and how is that benefiting you?
It makes competitive analysis much faster for my team. We also use it as part of a business development initiative when pitching new clients.

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
MediaRadar helps to find the most up-to-date spend by medium, key contacts, perfect pitches, news updates, and all else a sales person can ask for when researching a client!

What do you dislike about the product?
I dislike that you have to upgrade, or pay more for services that should be available to any standard subscription. For example if I want to see spend on media outside of my competitive set. I also dislike that there are many names for a particular client, specifically clients who are partially or fully owned by a corporate entity which as multiple subsidiaries. Data may be more robust at a conglomerate level, rather than the specific subsidiary which I do business with.

What problems is the product solving and how is that benefiting you?
MediaRadar helps to find the most up-to-date spend by medium, key contacts, perfect pitches, news updates, and all else a sales person can ask for when researching a client!

Verified User in Printing
Star Rating: 5

What do you like best about the product?
Power Prospecting Report Identify the best prospects using a series of advanced filters.

What do you dislike about the product?
Snapchat and all Discover Channels Channels in My Competitive Set Specific Discover Channels

Recommendations to others considering the product:
Great source for my level of sales with RMS MEDIA GROUP.

What problems is the product solving and how is that benefiting you?
Everyday I find a way to solve with Media Radar.

Verified User in Publishing
Star Rating: 4

What do you like best about the product?
Allows you to see who is advertising in other publications and how many pages/what type of digital content

What do you dislike about the product?
Accuracy of how much a prospect is spending with competitors is way off

Recommendations to others considering the product:
Great for prospecting but don't expect it to be correct about annual spend.

What problems is the product solving and how is that benefiting you?
It helps find new prospects who are looking to break into the market. You can also get a feel for what a prospect likes to do (lead gen, branding, etc.)

Shelby S.
Star Rating: 4

What do you like best about the product?
I like the breakout between all channels and the specific publishers my competitors are running in.

What do you dislike about the product?
I wish I were able to compare my entire competitive set. There is a slight delay in results.

What problems is the product solving and how is that benefiting you?
I use the information as a tool to provide my client with the competitive landscape and eventually recommendations.

Verified User in Publishing
Star Rating: 5

What do you like best about the product?
The platform is incredibly user-friendly. MediaRadar also offers tons of client and agency info and contacts to help with sales reach-outs.

What do you dislike about the product?
Occassionally, the contacts in MediaRadar can be outdated.

Recommendations to others considering the product:
Upload your main accounts to receive updates. Take a training session when you sign up to learn about all of the bells and whistles.

What problems is the product solving and how is that benefiting you?
It's been beneficial with sales reach outs.

Verified User in Internet
Star Rating: 5

What do you like best about the product?
relevant and up to date information and excellent customer service and support!

What do you dislike about the product?
to date i really haven't found anything that i would say i dislike

Recommendations to others considering the product:
only resource i have used that offers such robust customer support which prompts me to use it more often as they are always available for custom pulls and to ensure you are using the platform to its full potential.

What problems is the product solving and how is that benefiting you?
competitive spending information as well as many contacts that were not on my radar

Alyxander E.
Star Rating: 5

What do you like best about the product?
I love the ability to access legitimate and reputable contacts in the marketplace.

What do you dislike about the product?
Sometimes the estimated revenue for brands isn't completely accurate.

What problems is the product solving and how is that benefiting you?
We have been able to reach many of our target accounts and explore partnership opportunities with them.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
I enjoy being that I can be specific with my prospecting and I value having easy access to information about the brand/agency relationship. It's helpful to know what media planner is working with a brand!

What do you dislike about the product?
I wish that the contacts could be curated and/or downloaded differently.

What problems is the product solving and how is that benefiting you?
I'm solving my prospecting problem! It's a huge benefit, I'm able to reach brands that I could not before.

Jenna C.
Star Rating: 4.5

What do you like best about the product?
Media Radar only lists contacts that are reputable and verified listings.

What do you dislike about the product?
The inventory of companies is less than I expected

What problems is the product solving and how is that benefiting you?
The inventory is low

Verified User in Marketing and Advertising
Star Rating: 3.5

What do you like best about the product?
Customer support / availability to schedule time with account manager

What do you dislike about the product?
Can be difficult to navigate, difficult to create a new competitive set/really dig into exactly what we are looking for

What problems is the product solving and how is that benefiting you?
Problems: competitive set / being able to see all the brands we want to get information on Benefits: TONS of information on the brands

Verified User in Media Production
Star Rating: 5

What do you like best about the product?
I use MediaRadar multiple times a week for account prospecting.

What do you dislike about the product?
The product is a little slow to load but still great overall.

What problems is the product solving and how is that benefiting you?
Great way to dig into accounts, learn about their estimated spends, compare against your competitive set and find contact info for cold outreach.

Verified User in Broadcast Media
Star Rating: 5

What do you like best about the product?
competitive information and contact information

What do you dislike about the product?
not sure how often information is updated

Recommendations to others considering the product:
more real-time information. include articles on advertiser (ie. Ad Age). include changes to AOR. include regional buying office functionality. include more local TV spot information.

What problems is the product solving and how is that benefiting you?
identifying where business is being place

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Very easy to use, up to date contacts, clean interface

What do you dislike about the product?
initially hard to navigate all the different menus, but onboarding helped with that

What problems is the product solving and how is that benefiting you?
It's made prospecting more efficient. Already gotten corporate meeting with 3 clients.

Verified User in Marketing and Advertising
Star Rating: 3

What do you like best about the product?
Learning brands' spend behind certain channels

What do you dislike about the product?
lack of contacts or up-to-date contact info

What problems is the product solving and how is that benefiting you?
understanding what brands make most sense for my offering based on what they do in market

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Tearsheets, competitor info, seeing what my advertisers are up to

What do you dislike about the product?
Not alot of Canadian contacts, wish therew was more

What problems is the product solving and how is that benefiting you?
Just wish there was more Canadian info, contacts, etc

Matt K.
Star Rating: 5

What do you like best about the product?
Great prospecting insights and creative examples

What do you dislike about the product?
There is some contact information that is outdated.

What problems is the product solving and how is that benefiting you?
MediaRadar helps us with our prospecting.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
The Power Prospecting report in Media Radar is most helpful to me, and it's a great way to explore new potential clients and learn about their spending.

What do you dislike about the product?
I wish there was more focus on agency-level data vs. advertiser-level data.

What problems is the product solving and how is that benefiting you?
It's a much cleaner way to explore new prospects vs. old methods.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
That you can email the team directly with any requests and they'll get back to you in a timely fashion

What do you dislike about the product?
The interface at times feels a little outdated

What problems is the product solving and how is that benefiting you?
The correct account contacts if what I mostly use it for and most of the time it's accurate

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
The contact section as well as the creative section.

What do you dislike about the product?
I need to see more into the Native category.

What problems is the product solving and how is that benefiting you?
We are understanding what clients are doing outside of what we can see on O+O, finding contacts that we can't find otherwise.

Verified User in Broadcast Media
Star Rating: 3.5

What do you like best about the product?
I like the ability to get contacts the most

What do you dislike about the product?
I dislike how it doesnt give a lot for local contacts

What problems is the product solving and how is that benefiting you?
Solving the ability to find contacts which proves difficult but a lot of the time the local advertisers arent available

Rohit A.
Star Rating: 4.5

What do you like best about the product?
Availability of B2B capability is what I like most about MediaRadar.

What do you dislike about the product?
It is hectic to customize all the features available on MediaRadar.

Recommendations to others considering the product:
Request demo prior to implementation.

What problems is the product solving and how is that benefiting you?
Custom Ad sales feature has enabled me to advance marketing in the cloud.

Tim O.
Star Rating: 4.5

What do you like best about the product?
Media Radar by far has the most accurate client contact information out of any system I have used.

What do you dislike about the product?
I wish that they would focus more on expanding their contacts for smaller and medium sized companies.

Recommendations to others considering the product:
It is great at showing you trends in the industry and across the digital landscape.

What problems is the product solving and how is that benefiting you?
The problem we are solving isfinding who do best contact at various comapnies and the agencies they work with.

Kathy S.
Star Rating: 4.5

What do you like best about the product?
I like how Media Radar has the most updated information at all times. It has the information I need such as address of certain marketers, holding companies, etc, and it has the a good number of contact information I can use.

What do you dislike about the product?
sometimes when typing in a name, options will show up at the bottom, but if you don't hit enter, and try to mouse click the options, the page stays on MediaRadar main page.

What problems is the product solving and how is that benefiting you?
I'm using MediaRadar to reconfigure the way our company thinks about our clients, how our sales team think about what a client is, and how to approach them differently. MediaRadar is a reliable tool with its information being up to date

Rachel F.
Star Rating: 4.5

What do you like best about the product?
I most commonly use MediaRadar to find client/agency contacts and location, as well as for prospecting and pulling SOM reports

What do you dislike about the product?
I think there is a way that MediaRadar could lay out information better

Recommendations to others considering the product:
Great for prospecting competitors print-wise

What problems is the product solving and how is that benefiting you?
Meetings with our rep, Marie Moffatt, have been very helpful. Marie helped us better prospect our territories and better navigate our digital business. I do think there are things that could be improved, such as prospecting what our competitors are specifically running digitally (Brandtale is a good reference)

Cory C.
Star Rating: 5

What do you like best about the product?
Its functionality is meant for salespeople to get in, get the info they need and get out. It could not be easier to use and the info is so robust that there is no WAY to look into an account and have nothing to talk about on a cold call or email to that prospect.

What do you dislike about the product?
I've never had any issues with the platform

What problems is the product solving and how is that benefiting you?
If you're in sales, this tool is a must. Not only can get the info you need to have a meaningful interaction with a prospect but if you don't know who your prospect is, you can find all of their info right on MediaRadar! Amazing tool.

Shaun B.
Star Rating: 5

What do you like best about the product?
MediaRadar is a highly informative resorce that's tremendously easy to use!

What do you dislike about the product?
I can't wait for the next offerings to go live!

What problems is the product solving and how is that benefiting you?
Research to provide clients and prospective clients. Landing new clients by having all the latest information on where they run ad campaigns and the pain points that our agency can help alleviate.

Carah V.
Star Rating: 5

What do you like best about the product?
Amazing contacts with a wealth of resources.

What do you dislike about the product?
Sometimes the data feels a little ambiguous, but nothing a quick call to the resource team can't fit.

Recommendations to others considering the product:
It is great for an SDR team and sourcing a lot of contacts.

What problems is the product solving and how is that benefiting you?
SDR team has improved and we love the digital insights!

GISELE M.
Star Rating: 5

What do you like best about the product?
report tab where I can download reports into excel and update my database

What do you dislike about the product?
Honestly, I don’t see any as Mediaradar is a vital Publishing tool. Contacts could be more updated

What problems is the product solving and how is that benefiting you?
Able to see missing business and active accounts in territory selected

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
The layout is very user friendly and I like to be able to see the creative to get a better feel for the advertisers messagings.

What do you dislike about the product?
Information can be a little out of date, but I realize it is hard as so many people shift.

Recommendations to others considering the product:
Super helpful and better than any other kind of software in the marketplace

What problems is the product solving and how is that benefiting you?
Just another resource to confirm account information.

Verified User in Publishing
Star Rating: 5

What do you like best about the product?
The site design is great! The visuals are helpful when navigating and the right information is highlighted in the right ways.

What do you dislike about the product?
A lot of the Creative examples of campaigns are sometimes inaccurate, which means we have to cross reference and check everything, which can be time consuming and annoying.

What problems is the product solving and how is that benefiting you?
Gaining insight into how much competitors are spending during certain periods of time.

Verified User in Publishing
Star Rating: 5

What do you like best about the product?
The ease to search contacts, prospecting and advertising evalution. Competitive analysis is also beneficial

What do you dislike about the product?
There are occasions when the contact information isn't accurate but in todays world it can be difficult especially with agencies

What problems is the product solving and how is that benefiting you?
Compared to the "old" days when you had to flip through magazines to find leads. I don't think companies realize how inefficient that is and how much time it wastes.

Olivia R.
Star Rating: 4.5

What do you like best about the product?
The ability it gives me to pull ads or edit credits extremely quickly.

What do you dislike about the product?
I wish the editorial mix tab would break the categories into much more detail

Recommendations to others considering the product:
The prospecting tools can be a powerful addition to your toolbox

What problems is the product solving and how is that benefiting you?
I am helping craft sales pitches based on the content of our book and measuring edit credits to leverage in our pitch

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
Fantastic way to find contact info. Media Radar does a great job of keeping those current. In addition, reports of when brands have run campaigns and where they spend their dollars is invaluable.

What do you dislike about the product?
Wish it was more focused on ooh but with even when focusing on print it is a great help

Recommendations to others considering the product:
Definitely give it a try!

What problems is the product solving and how is that benefiting you?
Greatly reduces time spent prospecting so I can spend more time actually connecting with the right people at brands and agencies

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
The most helpful thing for us has been the timely/responsive customer service. Additionally, the platform is easy to use and is constantly adding features that allow us to grow our business.

What do you dislike about the product?
I really don’t have anything negative to say. I would like to see the platform expand its YouTube data.

Recommendations to others considering the product:
Ask questions!

What problems is the product solving and how is that benefiting you?
We were somewhat unaware to how money was being spent in the marketplace. MediaRadar allows us to isolate how advertisers spend in certain quarters

Verified User in Publishing
Star Rating: 5

What do you like best about the product?
Having a robust competitive analysis is great for pre-calls.

What do you dislike about the product?
Smaller scale clients lack contact info, and that can prove difficult, even when I reach out for assistance directly.

What problems is the product solving and how is that benefiting you?
Please see what do you dislike.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Being able to find which people work on specific accounts with links to LinkedIn

What do you dislike about the product?
As of today not much. As always info being updated regularly

What problems is the product solving and how is that benefiting you?
Problem being solved is tracking down clients at agencies and client direct.

Matthew U.
Star Rating: 4

What do you like best about the product?
My company did a 3 week trial of MediaRadar my favorite part was that it helped me build prospecting lists based of upcoming RFP schedules. It is a massive database and if used correctly it makes it easy to reach the right person within a company at the right time. I also loved the ongoing support during the trial. My AE Christine was always available to hop on a call (after the demo) to answer any questions.

What do you dislike about the product?
At times the tool was almost too vast. It was easy to go down rabbit holes. Too much data is never a bad thing in today’s world but without a direction in the tool it’s easy to get lost.

Recommendations to others considering the product:
If you are looking to catch the bigger fish (brands) for your digital agency this is a great tool.

What problems is the product solving and how is that benefiting you?
Building Prospecting lists with larger brands and agencies.

Verified User in Publishing
Star Rating: 5

What do you like best about the product?
The fact that you can select and divide your search accordingly, by publication and sector

What do you dislike about the product?
Contacts data tends not to be correct sometimes. Some companies get mixed contacts.

Recommendations to others considering the product:
Make sure to double check information.

What problems is the product solving and how is that benefiting you?
More efficiently identifying clients proper decision makers.

Verified User in Airlines/Aviation
Star Rating: 5

What do you like best about the product?
Media reader allows us the ability to quickly find the dicsision maker and make timely presentation

What do you dislike about the product?
No foreign phone ###... so disappointing

What problems is the product solving and how is that benefiting you?
Revenue we can track to media radar biggest value

Cassidy E.
Star Rating: 4.5

What do you like best about the product?
I love the ability to create mock-ups for clients and prospective clients, see what types of things they're doing with competitors, and find the most up to date contact information.

What do you dislike about the product?
I wish there was a way to not only insert our ads into website templates, but also into email blast/enewsletter templates

Recommendations to others considering the product:
Definitely a good option for companies that hvae a lot of competitors to track!

What problems is the product solving and how is that benefiting you?
We are able to see which months different companies spend the most money, so then our sales team knows to reach out to those people during those months. We can also see what types of campaigns companies are running so that we can offer similar servies.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
The dashboard is intuitive to use and has all the information I need for prospecting

What do you dislike about the product?
I do not use the media spending dollars as I am not confident in the accuracy of the information

What problems is the product solving and how is that benefiting you?
Sales prospecting has been simplified by having access to email addresses and phone numbers of much needed potential clients

Marina Rose G.
Star Rating: 4.5

What do you like best about the product?
I love that I don;t have to call or research agency reps or accounts. It's all in Media Radar. If you can;t find something, they will help you. They are very pro-active.

What do you dislike about the product?
I think they need to look more into the transportation industry

Recommendations to others considering the product:
This program will save the sales people much of their time. It's uswer friendly. The support staff is great! Every sales rep in media should be using this.

What problems is the product solving and how is that benefiting you?
Saves me time from cold calling. I get a direct contact with all the info.

Verified User in Publishing
Star Rating: 2.5

What do you like best about the product?
The ability to search for specific creative when on a close for ending a project is definitely the greatest utility for Media Radar. The ability to search for virtually any brand or publication that's ever been in existence is a massive asset. We work in healthcare with both a professional and consumer focus so it's great to be able to go back and see how often an advertiser has run in the same publication, which competitor's publications they're running in.

What do you dislike about the product?
We did away with the contacts segment, most of the time the contacts were incorrect, some simple due diligence of searching through LinkedIn or searching recent press releases was much more accurate. It had some utility in listing agency contacts, but for my role, we rarely used that feature. I also have a problem with the frequency that magazines are uploaded or updated in the database.

Recommendations to others considering the product:
It's a great supplement, but research is still required.

What problems is the product solving and how is that benefiting you?
We work in print media, it's very useful when searching brands that might be a fit for our publications, see what creative they're running, and see what competitor's magazines they're running in. We also use the search functions to separate advertisers by category or specific sectors. It's also great to make competitive sets and we don't have to run out and search through grocery stores or convenience stores to search for magazines, it's great to be able to search right from out desktops.

Verified User in Internet
Star Rating: 5

What do you like best about the product?
Excellent for prospecting both digital and print. Love the concierge service

What do you dislike about the product?
There is so much turnover - hard to keep the agency people up to date. It would be great if there were more extensive names at each agency and since 'titles' vary from company to company sometimes it is hard to tell what people are acutally doing!

Recommendations to others considering the product:
Make sure to get properly trained on media radar. It now includes mobile and programmatic. Has improved significantly through the years

What problems is the product solving and how is that benefiting you?
prospecting. It helps get all the names you need to solicit business from all angles. Gives you a great snapshot of where advertisers are spending and now tracks spend as well.

Robert P.
Star Rating: 5

What do you like best about the product?
Great 👍 info saves time Media Radar is great place to find advertisers who already utilize comoetice sets elsewhere.

What do you dislike about the product?
Wish it had more contacts for businesses I’m researching

Recommendations to others considering the product:
It is very insightful and value is something the provide.

What problems is the product solving and how is that benefiting you?
I solve searching for what type of Ads are being utilized I can see creatives easily and even send Mock ups.

Rob S.
Star Rating: 4.5

What do you like best about the product?
This tool has been a game changer when creating compelling marketing proposals. The tools for competitive research, edit credits, general knowledge on other brands and media properties.... it's all so helpful!

What do you dislike about the product?
I wish the price was a bit cheaper! hah! My current company doesn't subscribe to all benefits like previous employers have done.

What problems is the product solving and how is that benefiting you?
Competitive analysis. I've realized that MediaRadar can actually do even more than I need at times! This resource is a wealth of material across all categories, across a wide range of media properties, and even helps creates mocks for digital opportunities. It saves times and help build better proposals.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Continued innovation and investment in new product offerings

What do you dislike about the product?
Falls short on info for regional advertisers

What problems is the product solving and how is that benefiting you?
Contact details, ad campaign details - spend by medium, creative

Sarah C.
Star Rating: 4

What do you like best about the product?
The versatility and capabilities of MediaRadar has surpassed our expectations. Typically, people think of it as a great reference tool for sales reps, but it offers so much more beyond the already generous amount of account information. In just the past week, I've used MediaRadar to: (1) look up client contacts on a number of accounts (2) get clarity on parent-subsidiary structure for a number of companies/accounts (3) find full lists of advertisers who haven't run with us, print and/or digital, but are active within our competitive set (4) analyze that list of prospects geographically and by category to inform an internal case for reorganizing account lists

What do you dislike about the product?
I've really taken advantage of MediaRadar's reporting capabilities, which are really more of an added perk given how MediaRadar is generally used/marketed, but my only challenge has been that you cannot analyze by advertiser or account category, but only product category. This means that you have a B2B tech company that could fall into a number of different 'categories' because it's based entirely on that one account's product(s) and relative campaigns, partnerships, etc. Only other issue has been that some programmatic business shows up as direct advertising, which we have only realized in comparing MediaRadar results against our own internal information. This isn't common nor does it really affect the result of a more macro analysis.

Recommendations to others considering the product:
To fully understand the value, familiarize yourself with the full scope of MediaRadar's offerings

What problems is the product solving and how is that benefiting you?
As I mentioned, I've realized and personally leveraged the reporting tools a great deal. It makes it so simple to keep a pulse on business, whether it be within your competitive set or that of a certain advertiser/account list. It's also then allowed us to analyze in a variety of ways (i.e. by territory, account list, product category, custom competitive set, ad type, timeframe, et.c), which has uncovered a number of trends that we may have otherwise not identified. These takeaways develop ever day, month, year, etc., and being able to so thoroughly track/assess them has been a huge asset in informing our business strategy.

Linda D.
Star Rating: 5

What do you like best about the product?
Media Radar has always been very responsive to ideas we offer to help make the tools easier to use as well as initiating a host of ideas themselves to make prospecting and monitoring competitors successful. We have worked with them since the opening of the company and continue to find value. The reps are always excellent in providing feedback and assisting with reporting.

What do you dislike about the product?
I would love for a specific category for only gardening related businesses. It would greatly help the view of market share if we could look at only endemic comparisons. Also, I feel all the contact information should be visible to the user. It should be part of the standard package. To pay extra for it with more niche titles doesn't pay off as many of those names are not available.

Recommendations to others considering the product:
I highly recommend this company. They are exceptional and are constantly developing new tools for their clients.

What problems is the product solving and how is that benefiting you?
I primarily use it for prospecting for leads and market share. It gives you a nice synopsis of ways to try to sell to the client. The reporting is also very helpful.

Erin S.
Star Rating: 5

What do you like best about the product?
I like using MediaRadar to prospect with and find new clients to reach out to. It is great to see what my existing clients are running with my competitor publications (via print and web) also. I use the "market share" and "prospecting" features under the reports section as frequently as I can. I find it very helpful that MediaRadar is able to have my territory uploaded into the system so I am only seeing leads that I would be able to follow up with. It is always helpful if there is a contact listed there also.

What do you dislike about the product?
I can honestly say there isn't anything that comes to mind that I dislike about MediaRadar. I just wish I had more time to use it and dig around the platform. There typically isn't that many clients that I don't already know about since the Accounting industry isn't terribly big.

What problems is the product solving and how is that benefiting you?
The features and tools that MediaRadar has to offer really help me me find new clients to reach out to within my territory. I really like the fact that I can see the creatives and banner ads that my client is running and review the messaging they are using in their campaigns so i can best recommend what may be good for them to try.

Patrick C.
Star Rating: 5

What do you like best about the product?
The overlap report is crucial to my gameplan, as is the missed business report. Being able to target other similar magazines and see who is running in those and not ours is such an invaluable tool

What do you dislike about the product?
The contacts section is not nearly complete enough to rely on in any capacity except for the most major brands. This would make the product a one-stop shop

Recommendations to others considering the product:
Use it as a prospecting tool!!

What problems is the product solving and how is that benefiting you?
New business prospects

Tim B.
Star Rating: 4.5

What do you like best about the product?
The product is user-friendly enough that everyone on our sales team can gather their own intelligence data on a daily basis. I'll still run some monthly market share/prospecting reports but the team is responsible for researching each of their accounts on their own.

What do you dislike about the product?
I still love to just download raw data and build my own reports through Excel. It's not so easy to do that with MediaRadar but giving the team the ability to research their own accounts freed up a lot of my time when we switched years ago.

What problems is the product solving and how is that benefiting you?
We use it mainly for prospecting and market share analysis. The tools is so easy to use that the sales reps don't usually need much direction, which is nice.