Jillian R.
Star Rating: 4.5

What do you like best about the product?
Mavrck allows my company to localize our influencer marketing. We love working with the Mavrck team and love how easy the platform is to use. We've used a lot of different influencer services and this by far has been the best user experience and overall experience with influencer marketing. The nice part is we run multiple campaigns at once and everything is all in one place to have an overarching 360 view.

What do you dislike about the product?
Not all influencers are on Mavrck, just like any other platform, but with a simple link share you can easily add your off platform contacts into Mavrck! I'd recommend Mavrck simplifies the platform a bit more from the influencer side of things, from feedback we have received, but I also heard there was an update and it has improved their experience already.

What problems is the product solving and how is that benefiting you?
We are currently working to resolve the inbound messages within Mavrck and how each user sees them in platform. There has already been improvements in a very short time! It is really important to me to work with a company that cares about their clients needs and their willingness to make upgrades and hear user feedback is truly an invaluable service.

Taylor A.
Star Rating: 4

What do you like best about the product?
Mavrck makes organizing influencer campaigns easier. It is broken down into a user-friendly workflow. I love how the team is able to manage campaigns on different platforms to reach different audiences.

What do you dislike about the product?
I don't like how story metrics from Instagram are manually uploaded and Tik Tok and a few other metrics. It would be much more reliable on the reporting side if everything were automated. It would be nice to see different formats available for campaigns, i.e., lives, story takeovers, etc. I don't like - on the influencer side - how many influencers do not abide by the brief guidelines. Getting influencers to produce content more aligned with our guidelines right off the bat, which are disclosed at the start of the campaigns, would expedite the draft review process for more efficiency. Finding ways on the Mavrck side to communicate and make expectations as clear as possible would be appreciated.

What problems is the product solving and how is that benefiting you?
Mavrck solves issues like influencer sourcing, campaign workflows and influencer compensation. Working in the past with other brands on Infleuncer marketing, this was all completed manually. Mavrck helps to streamline processes to provide more efficiency and timeliness.

Emma H.
Star Rating: 5

What do you like best about the product?
I love that running multiple campaigns at once is really easy. Also, having our Mavrck team synced with a fulfillment team to get products or merch to influencers is helpful. The best part of our Mavrck experience is definitely our team.

What do you dislike about the product?
There's really not much to dislike about Mavrck! They usually make updates based on users' wants, so it's always getting better. I do wish that the reporting was a little easier to read. Sometimes when you look at a long date range, you have to scroll for a while, and it's easy to lose your place. Also, it would be good to sum these totals on the sheets without having to export to an xl sheet.

What problems is the product solving and how is that benefiting you?
We have lots of different uses for Mavrck, including content creators and UGC for our social channels and content for paid media usage. We also really like it to manage influencers, both big and small, to drive engagement and awareness around our brand.

Marriah M.
Star Rating: 5

What do you like best about the product?
Mavrck has been beneficial in initiating campaigns to help our brand acquire influencer and content creator content that can help our brand grow amongst our target and untapped audience. It has an easy-to-use interface that lays out campaigns in an efficient way and can also help to track analytics and much more.

What do you dislike about the product?
One con is the content feature on the side panel; it makes it hard to find specific content in a pinch. However, when time is allotted, it is nice to have all campaign content in a specific area outside its designated campaign. Additionally, when sorting through influencers at the beginning of a campaign, it is hard to go back and see which influencers you green-lighted to help finalize your decisions. If there was a filter option for the green vs the red marked influencers, that would be amazing!

What problems is the product solving and how is that benefiting you?
Our Mavrck rep is always quick to ping our influencers who are late on submitting drafts or final edits by a set deadline. Additionally, they help us in trouble shooting any tech or glitch issues we might have. Laslty, from a content management perspective is helping us to improve our search for influencer and content creators that best fit our brand.

Jonathan F.
Star Rating: 5

What do you like best about the product?
-I love the size of the network along with the simplicity of the onboarding too both the platform and creators/INFLs In the world where creator/INFL content is king, MAVRCK is a very necessary tool to achieve marketing success.

What do you dislike about the product?
The only thing that I can think of is the transition/learning curve for the team to understand the brand/nuances that we look for when reviewing creator content. After a couple campaigns launched it wasn't as much of an issue as the MAVRCK team adjusted quickly.

What problems is the product solving and how is that benefiting you?
MAVRCK solved the problem of the quanity and quality of creator content / UGC videos that we can run on paid social media channels. Along with that the simplicity of the contracts baked in helped us save time negotiating usage rights/pricing which eliminated a lot of headaches. The rapid pace of creatives that we can test has been amazing.

Megan S.
Star Rating: 4

What do you like best about the product?
The reps are awesome because they work with you to not only achieve your yearly goals but also innovate any process to create a program that is truly tailored to your vision.

What do you dislike about the product?
The library of influencers are great but if you find someone who is not part of their already extensive library you will have to manually get them to join. It's really not that difficult but that's one. I also wish that TikTok would sync with social/influencer tools... Maybe soon

What problems is the product solving and how is that benefiting you?
How to streamline the process between brand and influencer. Huge plus to working with them is showing the history of payment for the influencers to see if you are offering a standard price. They truly made this part of my job so much easier.

Chloe H.
Star Rating: 5

What do you like best about the product?
I enjoy using Mavrck because it is so easy and convenient to use! All of the tabs are super organized which makes navigating the software a breeze. Mavrck conveniently pulls in all metrics from each piece of content added to the campaign I am working in which speeds up the time spent working in each campaign!

What do you dislike about the product?
The only downside would be sometimes Mavrck does not pull in all posts that are linked to each campaign, but this does not happen often and when it does I am able to manually add a post!

What problems is the product solving and how is that benefiting you?
Mavrck is solving my time management problems by allowing me to work faster in each campaign since the software conveniently records all metrics linked to each post.

Verified User in Financial Services
Star Rating: 5

What do you like best about the product?
Mavrck is intuitive to use, so even someone new to influencer marketing can pick up the system quickly and easily. Honestly, just by exploring the platform, you can learn some best practices for how to approach your organization's influencer marketing plans. When you do run into a question or concern, the support team is responsive and great at explaining anything you might need.

What do you dislike about the product?
I think the messaging functionality of the platform could be improved a bit. It's not bad, but there were times when it was frustrating that I could not use templated emails set up in one campaign in another campaign without manually copying it over. That's really my only complaint.

What problems is the product solving and how is that benefiting you?
We needed an easy-to-use, full-service platform to launch our influencer marketing efforts because we have a small staff and limited experience in that type of marketing. Mavrck helped us get our program rolling, and we've enjoyed how easy it's been to start testing how our company can do more with influencers.

Verified User in Consumer Goods
Star Rating: 5

What do you like best about the product?
I've been working with Mavrck for the last two years or so and have greatly appreciated their strategic recommendations for growing our influencer program. The past few months they have set up several calls to ensure my team is able to optimize their platform to the best of our abilities as well as a calls to further understand our pain points so Mavrck team can find workarounds. I appreicate their dedication to staying on top of the everchanging landscape of this industry and providing solutions for new trends in such a timely manner. We are so glad to have this partnership.

What do you dislike about the product?
The tool itself does take a little bit of time to learn but one training with the mavrck team really expedites the learning curve.

What problems is the product solving and how is that benefiting you?
We utilize Mavrck for our influencer program (mostly across Instagram and now integrating TikTok) to not only get great reach and impressions from our influencers but also create UGC that our brand can utilize across channels as well.

Verified User in Health, Wellness and Fitness
Star Rating: 4

What do you like best about the product?
Mavrck is really great with organizing all of the creators through the workflow stages and makes my job a lot easier. I really enjoy the ways that campaigns are organized and the ease of sending out messages to creators. Whether is automatic or templated the massages are easier to follow.

What do you dislike about the product?
There are a lot of glitches with Mavrck and it definitely needs to be updated to make sure they don't happen anymore. These include creators not showing up in the workflows they need to be in, messages getting lost, drafts not uploading properly, live videos not connecting, etc. These things get fixed for small periods of time but they are consistent issues.

What problems is the product solving and how is that benefiting you?
The issues of draft videos uploading and live videos connecting were causing a big issue for a while but with the new Tiktok 2.0 update has helped with everything connecting the way they should. This makes my job a lot easier so I don't have to find the videos or upload them myself without getting the data from them live.

Zara K.
Star Rating: 4.5

What do you like best about the product?
My favorite part about using Mavrck to manage influencer campaigns is the time saved on contracts, negotiations, back and forth with influencers, etc. The platform is pretty easy to navigate and has everything I need when it comes to finding influencers to partner with and reporting metrics at the end of the campaign.

What do you dislike about the product?
Sometimes the platform can be glitchy and I wish there was a better way to download the content that included the watermark free actual content and automatically removed stories.

What problems is the product solving and how is that benefiting you?
Mavrck saves me time between communication with influencers and access to a big database filled with influencers so I don't really have to find my own influencers.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
I have been using Mavrck for just over a year now and have really enjoyed the ease of the platform and the quick & friendly customer service! Our team works closely with Noah who's been such a huge help with any troubleshooting or relaying new information and updates.

What do you dislike about the product?
I would love to see more metrics available for influencers and creators. This would be very helpful when sharing profiles with clients. It would be great to have the option of what to share from the influencers profile when sending the link to clients.

What problems is the product solving and how is that benefiting you?
I'm able to hire a large group of influencers quickly and effectively. Mavrck also allows me to communicate with those influencers in different ways, i.e. in a group or separately. Most recently, Mavrck added the option to delete old drafts for influencers. Ths has been a huge help when sharing draft content with clients!

Scarlett W.
Star Rating: 5

What do you like best about the product?
Having monthly service hours to help my team with sourcing and contracting partners has allowed us to grow our program at scale. I Feel like our partners at Mavrck are essentially teammates embedded into our Marketing team.

What do you dislike about the product?
Sometimes the platform can be a bit buggy, but our partners always work to keep us updated and the fixes are usually quick. Also, we've scaled our spend on the channel quite a bit recently, so more influencers available in-platform would be great.

What problems is the product solving and how is that benefiting you?
We're able to activate influencers at scale and remove a lot of the manual work that went into contracting and sourcing before starting to work with Mavrck.

Katherine D.
Star Rating: 5

What do you like best about the product?
Managing multiple campaigns and curating he right people to work with has never been easier. I am able to filter through their enormous database with a lot of criteria. I can get as granular as I need to find the right collaborators for each campaign. I would not be able to balance this with other tasks at the scale that I do without this app!

What do you dislike about the product?
Love all the improvements over the past couple years! Still would love the follower count to show up in the campaigns itself and not just the influencer database.

Recommendations to others considering the product:
This tool is worth the investment. Highly recommend for you to look into it and see if it works for you.

What problems is the product solving and how is that benefiting you?
It is just me who manages the campaigns currently, so Mavrck has helped our workflow and campaign management so much. We can balance multiple campaigns and really get our brand out there in a more organized and effective way.

Charlotte B.
Star Rating: 5

What do you like best about the product?
In my role as Mavrck I always find myself needing to find content from programs. Mavrck makes it super easy to search and find content from all the programs and to filter by what I am looking for!

What do you dislike about the product?
The only problem I have found with Mavrck is that it sometimes is down and has some technical issues, so there is just a little bit of clunkiness. Not enough to effect me and my role.

What problems is the product solving and how is that benefiting you?
Mavrck has helped our project team tremendously in efficiency with recruiting and content gathering. I have found it most beneficial in always being able to find past programs!

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Mavrck provides an overall streamlined and easy to use platform for our influencers campaigns. The in-depth insights and analytics provided help ensure we’re vetting and hiring appropriate influencers, and the campaign dashboards help ensure we’re tracking for our goals and give our clients a sense of ease & control in the campaign. We’ve seen awesome success and content creation from campaigns since using Mavrck and I’m excited to see what else is in store! They also are really great about taking our feedback and implementing new things based on feedback.

What do you dislike about the product?
I think their reporting could get a little more accurate, but other than that I have no complaints!

What problems is the product solving and how is that benefiting you?
Ease of vetting and hiring a diversity of influencers, as well as a seamless client approval process. The new draft review process has been super helpful as wekk!

Sarah H.
Star Rating: 4.5

What do you like best about the product?
I love that Mavrck has a lot of technical detail, without being overwhelming. I use it to review potential influencers and execute campaigns. The review process is easy and Mavrck provides helpful data on followers, accounts, and allows you to see answers to custom questions easily.

What do you dislike about the product?
I do wish the platform included some type of software like social blade, that shows you changes in followers and other helpful data to test the authenticity of influencers.

What problems is the product solving and how is that benefiting you?
It makes it very easy to create and execute campaigns efficiently. We also love our account reps who help us make the process even easier.

Monica C.
Star Rating: 5

What do you like best about the product?
I love the amount of flexibility we have to run as many campaigns as we would like.

What do you dislike about the product?
No dislikes here! It is very user friendly and when I do get confused, our reps are quick to respond with guidance

Recommendations to others considering the product:
If you have a lot of campaigns you want to run, are a business who has multiple brands, this is the best tool to use.

What problems is the product solving and how is that benefiting you?
We used to struggle on getting to test our influencer campaigns which now we can with all of the flexibility it provides.

Jordan M.
Star Rating: 4

What do you like best about the product?
THE PEOPLE - we have had the best experience with the individuals who work there. Anytime I need something fixed or help fixing an issue they get back to me very quickly and are on top of it immediately.

What do you dislike about the product?
When it is "down." My whole job is around Mavrck so when the sight is not working it is very difficult. I would also ensure that all links are up and running at all times.

What problems is the product solving and how is that benefiting you?
Uploading content, vetting and recruiting influencers, applications for campaigns

Lynsey K.
Star Rating: 5

What do you like best about the product?
Being able to simultaneously run 15+ campaigns in one place has made our agency SO much more efficient. Plus knowing that the creators on the platform actually OPTED-IN and are not just email addresses scraped from the internet has given us SUCH a better response and return on all of our campaigns.

What do you dislike about the product?
Like every software, there are glitches sometimes which can slow things down. Other than that though no real complaints. Tech and customer support are top notch any time we run into an issue.

What problems is the product solving and how is that benefiting you?
We run multiple campaigns for multiple clients and keeping them all straight with Google Forms was nearly impossible. Choosing MAVRCK for our influencer campaign platform was one of the best business decisions we ever made.

Kimberly W.
Star Rating: 4

What do you like best about the product?
Depth of platform features, staying up on the API integrations, ease of aggregating measurement KPIs, ease of contracting, communicating with, and paying out influencers.

What do you dislike about the product?
There is a learning curve for the tool. Some modular reporting features are now surcharged. Sometimes quality issues downloading original content. Sometimes upload issues for influencers.

What problems is the product solving and how is that benefiting you?
Engaging with all shapes and sizes of influencers, from one-off bespoke collabs to campaigns at scale. Ensuring pay equity and representation among influencers.

Verified User
Star Rating: 2.5

What do you like best about the product?
Mavrck helps simplify the process to source and reach influencers and allows marketers to hone in on target geographies and interests.

What do you dislike about the product?
Communication within the Mavrck team could be better to ensure a more seamless onboarding experience. It felt a bit disjointed with setup on the more technical aspects, and it seemed the client-facing team didn't understand the IT aspect very well. Feature in the platform itself seem to be a bit clunky, and incomplete in comparison to some of the competitor's platforms. Also, the fact that Mavrck does not have a creator marketplace is big drawback.

What problems is the product solving and how is that benefiting you?
We are building our online community of brand supporters and brand awareness from UGC.

Emma Kate B.
Star Rating: 4

What do you like best about the product?
The easy workflows are super helpful to work with internally with our team but also externally with our influencers.

What do you dislike about the product?
The metrics Mav pulls aren't always the most accurate. Most of the time it is but not all the time.

What problems is the product solving and how is that benefiting you?
Mavrck helps us to be able to create campaigns and hire inluencers for that campaign. It makes it easy to keep things streamlined and easy to communicate with everyone who is involed in the campaigns.

Victoria S.
Star Rating: 5

What do you like best about the product?
We've been using Mavrck for over three years now, and I can't begin to explain how it has totally changed and improved our influencer marketing results. The platform is easy to use and offers so many insights along with a large network of micro to macro creators. It truly is the best platform we have used to date. Outside of the great platform, their customer service is unmatched! Every team member we have worked with over the years has gone above and beyond to accommodate our asks. This is truly what sets Mavrck apart from other platforms. We grew our campaigns, activations, reach, and engagement to higher rates than imaginable. Mavrck made that possible. We've been able to use the content in so many ways to build and grow our company. I can't imagine doing my job without Mavrck. They are also constantly listening to feedback and adding new capabilities. They stay ontop of all of the creative marketplace insights including TikTok.

What do you dislike about the product?
There are a few parts of the platform that can be clunky. Downloading content from the platform can be time consuming. Mavrck has always been great at taking feedback and improving the app, so I appreciate that!

What problems is the product solving and how is that benefiting you?
How to run large campaigns and scale. We would not have the bandwidth to do so without the platform. Getting in enough content to back our creative and marketing needs. Keep track of our creators and their success. We would simply not be able to activate the same amount of creators manually.

Charlotte B.
Star Rating: 4.5

What do you like best about the product?
Their team was always there to help out with any question we had, and hold our hand through the whole process to ensure our transition to Mavrck was seamless.

What do you dislike about the product?
We were told at the beginning that we could change page with fonts, colors, and our Soapbox branding when white labeling it, but the only thing were able to add was our logo.

What problems is the product solving and how is that benefiting you?
We look super buttoned up to our clients with a real-time dashboard of our programs. We have always prided ourselves on great customer service + now that has been taken to the next level.

Verified User in Consumer Goods
Star Rating: 4.5

What do you like best about the product?
Mavrck is very organized and is constatly making updates to improve the platform. If you're new to influencer marketing they have a great team of people to assist you in setting up campaigns and getting started.

What do you dislike about the product?
There's a lot of glitches. For example, buttons not working, payment processing systems glitching, and other minor issues. Thankfully they're usually resolved in a timely manner.

What problems is the product solving and how is that benefiting you?
Mavrck is great for sorcing and contacting influencers. Having all your email threads in the same places is great for staying organized. This platform is very helpful in keeping things together and organized.

Darcey O.
Star Rating: 5

What do you like best about the product?
Mavrck is a tool that is user friendly and helps keep our information, programs, content an emails organized by literally a click of a button. I couldn't do my job without the systems Mavrck has in place!

What do you dislike about the product?
Mavrck can tend to be a bit slow when doing batch projects and pull in past campaign insights for influencers on a different campaign.

What problems is the product solving and how is that benefiting you?
Mavrck is helping us effectively recruit and communicate with our influencers without losing their messages. It keeps us up-to-date with live content by automatically pulling it into our campaigns.

Verified User in Real Estate
Star Rating: 5

What do you like best about the product?
I love how it allows me to scale our influencer efforts thoughtfully and more efficiently. The contracting process and payment process have historically been the two most challenging (and time-consuming) parts of working with influencers, and Mavrck alleviates both of these pain points. I also love that I still get to pick the partners we work with after the Mavrck team creates a recommended partner list.

What do you dislike about the product?
I wish the outreach emails and posting instruction emails were a bit more personalized. We've had a few influencers reach out to us to see if the email they had received was real or spam.

What problems is the product solving and how is that benefiting you?
We are scaling our influencer marketing efforts, and are also able to repurpose influencer generated content, which is a large part of our social media content strategy.

Verified User in Consumer Goods
Star Rating: 3.5

What do you like best about the product?
I love that the platform is incredibly userfriendly, it's super easy to look up creator insights, set up a campaigns or the campaign reporting data. The filtering option make it really effortless to sort the creators very quickly without needing too waste too much time going through all of them.

What do you dislike about the product?
I'd love to have an easier process to get ad codes for partnership ads, it takes a lot of back and forth and follow-ups at the moment.

What problems is the product solving and how is that benefiting you?
We're a small brand and not able to scale our influencer marketing efforts without Mvrick. This way we don't need to hire new team mates, Mavrck makes it super easy to work with 100s of influencers at the same time.

Verified User in Consumer Goods
Star Rating: 5

What do you like best about the product?
I love the ease of use of the Mavrck platform and the support we receive from our customer success team. Working on influencer campaigns from start to finish is so effortless plus they have large and diverse network of influencers to work with.

What do you dislike about the product?
There's genuinely nothing I dislike. They're my favorite vendor to work with.

Recommendations to others considering the product:
Worth considering and using.

What problems is the product solving and how is that benefiting you?
Mavrck is helping us with our influencer marketing program and ensuring we get the best influencers to fit our needs and budgets.

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
The Mavrck team is exceptional. Always communicate promptly and professionally with best social media practices at top of mind. I would definitely recommend using this platform and their team if you're looking to expand into influencer marketing!

What do you dislike about the product?
I genuinely haven't had any negative experiences thus far.

What problems is the product solving and how is that benefiting you?
Mavrck platform helps us build brand awareness and personal relationships every day through their database of credible influencers! I've seen an enormous in my career help using their services as a social media manager.

Patrice C.
Star Rating: 4.5

What do you like best about the product?
Platform is easy to use and the influencer base is vast and expansive.

What do you dislike about the product?
Contract pricing seems to have gone up over the last few years.

What problems is the product solving and how is that benefiting you?
influencer exposure at scale

Verified User in Retail
Star Rating: 5

What do you like best about the product?
I love that the tool keeps all the information in one place, including past partnerships. The search functionality is helpful, too.

What do you dislike about the product?
Sometimes the content review process can be challenging and messy, especially when trying to share with colleagues outside of Mavrck.

What problems is the product solving and how is that benefiting you?
Mavrck allows us to find the best influencer partners in our network and easily contract with them, while streamlining all communication in one place.

Stephanie C.
Star Rating: 5

What do you like best about the product?
We love our Program Coordinator, Shea, and our CSM, Noah. They provide attentive customer support and send us industry news and insights. They are active listeners and determined problem solvers. We love our implementation manager, Brian, too. He's always helpful and available to help.

What do you dislike about the product?
We hope Mavrck continues to fill its influencer index so we have access to more and different types of creators! Sometimes it feels like we are seeing some of the same faces in campaign sourcing.

What problems is the product solving and how is that benefiting you?
Mavrck is helping us to scale our influencer and brand ambassador programs. This is key to our product and brand growth initiatives in CPG.

Ellie L.
Star Rating: 5

What do you like best about the product?
Automation, Communication, Reporting Dashboard

What do you dislike about the product?
Influencer Search, Budget Management, Reels/TikTok Support

What problems is the product solving and how is that benefiting you?
Scaling influencer marketing + access to short-form video

Verified User in Consumer Goods
Star Rating: 3.5

What do you like best about the product?
The support of the staff is second to none. Noah Pothast has been excellent.

What do you dislike about the product?
The product can be a little clunky and setting up a new campaign can be tedious.

What problems is the product solving and how is that benefiting you?
Easy outreach to an array of different influencers as we try and spread the word about our brand.

Courtney K.
Star Rating: 4

What do you like best about the product?
I really like that Mavrck allows you to keep all campaign comms and content collection in one place. The inbox is a convenient way to keep in touch with our influencers, and the campaign manager is super helpful to see where each of our participants are at any given point of a campaign's timeline.

What do you dislike about the product?
Something that I dislike is I've noticed that some applicants to campaigns encounter issues connecting their social media accounts. This is something that I don't really know how to trouble-shoot, so I have to reach out to our Mavrck reps in order to assist.

What problems is the product solving and how is that benefiting you?
Mavrck is helping us to connect with ambassadors and influencers without having to search social media directly. The platform makes it easy to invite users to apply to our campaigns, and then once they are accepted, we can chat with our participants without having to leave the platform.

Nate P.
Star Rating: 5

What do you like best about the product?
It is hard to find a tool that manages everything well but Mavrck has been the best solution we've found in the market.

What do you dislike about the product?
Would love greater access to data and data customization options

What problems is the product solving and how is that benefiting you?
This tool is helping us solve our recruiting and workflow needs with our influencers

Max G.
Star Rating: 3.5

What do you like best about the product?
The platform is intuitive and easy to use. Most information is at your fingertips. Account team Is quick to help fill in any blanks and answer questions.

What do you dislike about the product?
Be firm with creators when not hitting the brief / late / incomplete.

What problems is the product solving and how is that benefiting you?
Brand awareness. Content creation.

Verified User in Food & Beverages
Star Rating: 4

What do you like best about the product?
Easy to use, large selection of influencers, measurement reports.

What do you dislike about the product?
Platform/licensing fee might be a challenge for smaller brands.

Recommendations to others considering the product:
Although easy to use, take the time to learn the ins and outs of the platform

What problems is the product solving and how is that benefiting you?
Supporting new item launches, increasing social following, repurposing content

Zoey D.
Star Rating: 4.5

What do you like best about the product?
Mavrck employees are extremely knowledgeable about influencer marketing and continue to deliver professional and tasteful information to our team. I also appreciate industry newsletter to my email inbox and occasional webinars.

What do you dislike about the product?
Honestly I have yet to find an issue with Mavrck. I really only have positive things to say about the platform and employees

What problems is the product solving and how is that benefiting you?
Mavrck is helping us find talented creators who can show their audience our product while creating useful and creative video content or photography. We wouldn't receive this type of product awareness to a new audience otherwise.

carson Y.
Star Rating: 4

What do you like best about the product?
Large influencer database. Framework for campaigns. Automation of campaign emails.

What do you dislike about the product?
Accurate sourcing of complete IG & TT analytics in reporting

What problems is the product solving and how is that benefiting you?
Helping us streamline and create an efficient system for managing many ongoing and overlapping influencer efforts.

Lynsey J.
Star Rating: 5

What do you like best about the product?
MAVRCK is so robust, it is like having extra employees to handle the workload. We run numerous campaigns and it all stays super organized and streamlined.

What do you dislike about the product?
Campaign setup can be time consuming, but it is worth it to have everything run smoothly automated throughout the campaign process.

What problems is the product solving and how is that benefiting you?
We run numerous influencer affiliate campaigns and used to have to try to juggle everything with google docs and forms. MAVRCK has made it SO much easier to organize everything and keep track of each individual campaign.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Mavrck listens to our feedback and works to update its software to best meet its client's needs.

What do you dislike about the product?
Occasional software glitches affecting workflow

What problems is the product solving and how is that benefiting you?
Mavrck helps us stay streamlined in our communication with creators. I also love the draft features

Verified User in Apparel & Fashion
Star Rating: 4.5

What do you like best about the product?
The Mavrck team is the best in class! The platform is very user-friendly, great for tracking influencer performance and love the new integration of individual deliverables within a campaign! Would highly recommend for any company using an influencer platform, make the switch to Mavrck.

What do you dislike about the product?
There is nothing I dislike about Mavrck. Like any new platform, there are learnings and the team is always eager to escalate any concern we have.

What problems is the product solving and how is that benefiting you?
Our influencer program before Mavrck lacked the capabilities to track and was spread across different agencies and freelancers. With Mavrck, we can house all our influencer data in one place and sourcing creators that fit our brand have been easier than ever!

Verified User in Consumer Goods
Star Rating: 4.5

What do you like best about the product?
Mavrck helps reach more creators in a shorter period. It is convenient and quick. The Mavrck team we have worked with has also gone the extra mile to help us source outside of the platform when it is needed.

What do you dislike about the product?
The downside is the inability to find TikTok creators. Since TikTok is becoming such a useful and important tool for brand marketing, so are the influencers on that platform.

What problems is the product solving and how is that benefiting you?
Mavrck is helping us solve the amount of time it takes to source influencers, along with creating somewhat seamless communication with the influencer. It is nice to see one thread of communication per influencer instead of searching your email for the conversation.

Hannah L.
Star Rating: 3.5

What do you like best about the product?
Being able to view all influencers engagement rates.

What do you dislike about the product?
Most of the influencers are micro-influencers, so expanding their database.

What problems is the product solving and how is that benefiting you?
Cut down time on our end to find qualified influencers for our clients.

Jamie S.
Star Rating: 4.5

What do you like best about the product?
The interface of Mavrck keeps our campaigns organized and makes it easy to go through every stage from identifying influencers to approving content to reporting on our influencers activations.

What do you dislike about the product?
The messages can get a little messy sometimes. The interface on the inbox there is not as great as everywhere else. Sometimes not all of the messages that I have sent an influencer will show up all together which can make tracking one-on-way communcation a little messy.

What problems is the product solving and how is that benefiting you?
It makes it simple to run influencer campaigns. Before we started with Mavrck, we used a very slow competitor platform. While we were waiting for our Mavrck contract to start we did one-on-one outreach. Both of which were incredibly time consuming.

Mairead D.
Star Rating: 4.5

What do you like best about the product?
The hands on support and help especially while new to platform

What do you dislike about the product?
Not much!! Maybe make address collection better

What problems is the product solving and how is that benefiting you?
Working with a ton of influencers at once!

Verified User in Consumer Goods
Star Rating: 5

What do you like best about the product?
Mavrck has made working with influencers effortless. Their platform is very user-friendly, coherent, and offers the ability to work with influencers from all scopes of social media (ie lifestyle, food bloggers, fitness enthusiasts, etc).

What do you dislike about the product?
Mavrck is very helpful. One downside of Mavrck is the sophistication of the final campaign report. We would like to see more in-depth analytics following the completion of a campaign, including total swipe ups, handle clicks, etc, all driven by the individual influencers.

What problems is the product solving and how is that benefiting you?
Mavrck has helped us leverage more extensive and better-performing influencer campaigns. A real benefit is securing an in-depth look at individual influencer metrics.

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
I like that Mavrck allows communication with influencers to be stored all in one place

What do you dislike about the product?
I would like to see more insights / more accurate insights available that we can offer to clients

What problems is the product solving and how is that benefiting you?
Mavrck makes it easy for communication to be streamlined in one place, with each campaign.

Verified User in Dairy
Star Rating: 5

What do you like best about the product?
Mavrck is a great platform to help source influencers that are aligned with your brand. This tool helps us have a streamlined process for working with content creators!

What do you dislike about the product?
Some potential downsides could be the sourcing of influencers not being accurately depicted. They're content they show on Mavrck may not actually be completely what they have on their social channels.

What problems is the product solving and how is that benefiting you?
Mavrck creates an all-in-one place for our influencer team to easily work with content creators, manage relationships, and analyze our performance of campaigns with influencers.

Zoe R.
Star Rating: 5

What do you like best about the product?
How simple the platform is to navigate and how we can execute the campaigns with ease & get real time results & data.

What do you dislike about the product?
I haven't been using the platform for long enough to have experienced any downsides...

What problems is the product solving and how is that benefiting you?
Primarily saving time, measuring reults, giving clear & concise data and attribution rates, as well as stocking our content library.

Tracy L.
Star Rating: 5

What do you like best about the product?
The ease of use, reporting and ability to search based on key demographics, reach and overall engagement.

What do you dislike about the product?
The inability to integrate with our share a sale was a bit of a disappointment, but we've been able to create a workaround.

What problems is the product solving and how is that benefiting you?
Last year we were handling influencers on our own, it was time-consuming, hard to manage payments and not scalable. In the short amount of time we've been using the platform, we've exceeded our goals, expanded our reach and identified great partners that we can use in the future.

Emily P.
Star Rating: 4

What do you like best about the product?
The whole customer service team is very professional, solutions-oriented, and knowledgable of the influencer/creator space. Communication is timely and thoughtful, and payment is facilitated to creators quickly. Mavrck has been an excellent, cost effective way for our team to scale our influencer marketing efforts and track performance more easily.

What do you dislike about the product?
Creators must opt-in to the platform, which occassionally limits the creators available within the discovery function. Some creators are also hesitant to opt in, which makes it difficult to gauge their typical content performance prior to working with them.

What problems is the product solving and how is that benefiting you?
Mavrck has been an excellent, cost effective way for our team to scale our influencer marketing efforts and track performance more easily. Facilitating creator payments at scale has been a huge help, as well as serving as a hub for campaign performance.

Kaycee C.
Star Rating: 3.5

What do you like best about the product?
It is SO nice to have everything in one place and a dedicated person to help achieve your partner management goals.

What do you dislike about the product?
The platform isn't always the most user-friendly.

What problems is the product solving and how is that benefiting you?
Prior, all of our influencer communication, contracts, payments, and 1099's were done manually/via email. Mavrck saves so much time and information storage.

Sarah C.
Star Rating: 4

What do you like best about the product?
I like the reporting aspect when the campaign is finished.

What do you dislike about the product?
I wish it was easier to navigate through influencer applications

What problems is the product solving and how is that benefiting you?
Mavrck is giving us the opportunity to reach more micro influencers and the ability to reach them faster and have a quicker turn around time.

Verified User
Star Rating: 3.5

What do you like best about the product?
I like that there's one place to keep track of all your messages and campaigns

What do you dislike about the product?
The interface can be a little confusing but it's not a big hindrance

What problems is the product solving and how is that benefiting you?
tracking

Zachary W.
Star Rating: 4.5

What do you like best about the product?
Mavrck has allowed for us to best reach influencers as needed, and makes the process of creating briefs quick and painless. The fact is, this is our first time working with influencers through a platform, and it allows us to better allot our time.

What do you dislike about the product?
While it has been helpful at times, the types of influencers vary per campaign and sometimes it's hard to find ones that are spot in with the message you're trying to send. All things considered, pretty effective, though.

What problems is the product solving and how is that benefiting you?
Finding influencers for our new campaigns we're running and launching.

tori p.
Star Rating: 4

What do you like best about the product?
The ease of flowing through an in-program influencer database.

What do you dislike about the product?
The messaging function is difficult to use. The way messages are grouped in "conversations" is not always chronological and there are multiple per influencer.

What problems is the product solving and how is that benefiting you?
Expanding our influencer outreach in a significant ROI capacity.

Lizzie S.
Star Rating: 5

What do you like best about the product?
Mavrck is an all-in-one platform from sourcing partners, to organizing the campaign, to conducting, and finally analyzing results. It's great that our partners have used or are familiar with the platform already as well!

What do you dislike about the product?
It's hard to mimic the search capabilities on Instagram and finding partners in creative way (i.e. through a current partner's comments/tapping into their community).

What problems is the product solving and how is that benefiting you?
Mavrck is a time saver. We are able to run up to 6 campaigns simulataneously and see all history. We are also able to maintain communication with our brand teams and partners all in one platform.

Andrew P.
Star Rating: 5

What do you like best about the product?
Mavrck is an intuitive, balanced, and feature-rich influencer management platform. We love that it's a one-stop shop for managing influencer campaigns, content review, and incentives. It works flawlessly for all! Additionally, Mavrck has a stellar customer success team who are truly experts.

What do you dislike about the product?
I have yet to find any fault with the platform or the support. All resources are available to us when we need them. *UPDATE: No platform is perfect - I think Mavrck can benefit from some elevated filtering capabilities.

What problems is the product solving and how is that benefiting you?
We use Mavrck to help source, manage, review, and incentivize influencers and content creators for campaigns that support our business goals. This allows our team to maximize our budget spend and get the most of our influencers that we partner with.

Verified User in Consumer Goods
Star Rating: 4

What do you like best about the product?
How easy it is for multiple team members to work together within the platform

What do you dislike about the product?
Creating campaigns is a time-intensive process since you need a separate campaign for each platform

What problems is the product solving and how is that benefiting you?
Streamlining our influencer programs.

Verified User in Apparel & Fashion
Star Rating: 4

What do you like best about the product?
Mavrck is a really great influencer management platform. It's a one-stop shop for managing all of our influencer campaigns and is so helpful to have contracting, campaign management, communications and payment all in one platform. This allows all of our team members to be up to speed on where we are in each campaign at any given time.

What do you dislike about the product?
It has been difficult to get some of our current influencers that we work with signed up on the platform. Some have been hesitant about the switch. Also for influencers who have agents, it is difficult to manage as they don't offer the ability to add additional managers to the influencer account, but this is something they have assured me they are working on.

What problems is the product solving and how is that benefiting you?
Mavrck is really helping our team scale our influencer program. Automated communications and messages really help to keep our campaigns moving, and being able for anyone on our team to stay updated on progress and outstanding needs is super helpful. It will allow us to manage multiple campaigns more effectively.

Verified User in Apparel & Fashion
Star Rating: 5

What do you like best about the product?
We have established a robust influencer marketing internal agency at our company. Although we've been extremely successful, we desperately needed a platform to help us house all project information and streamline communication with influencers. We assessed multiple options, but Mavrck proved to be the best fit. Mavrck has met all of my expectations. We no longer have to worry about influencers not CC'ing everyone on our team because all communications are cataloged in the platform. We've also started using the vast influencer directory to source influencers and invite them to our campaigns. I'm also eager to get to the reporting stage of our campaign because influencers will connect their social accounts to the platform, and Mavrck will pull live reporting data. Overall, Mavrck eliminates a lot of the tedious work and back and forth we've previously been doing. I also greatly appreciate the individual support and training Mavrck provides.

What do you dislike about the product?
The only thing I dislike about Mavrck is that there is a decent learning curve to getting started on the platform. Although Mavrck provides support and training, we've had to follow up with many specific questions as we've created our first campaign. The quick training meetings don't allow for a ton to be covered, so sometimes experimenting on the platform yourself is necessary.

What problems is the product solving and how is that benefiting you?
Mavrck has helped us consolidate our project management tools, streamline communication with influencers, and in the future, we will be able to collect reporting from the platform versus requiring influencers to send us screenshots. Already Mavrck has elevated our communication. We're able to use prewritten message templates, and since all responses come through the platform, we don't have to rely on influencers CC'ing everyone on our team. The campaign application has allowed us to collect all necessary information up front which has eliminated an extra communication step. It is so helpful to have one platform to use for all influencer marketing efforts.

Verified User in Retail
Star Rating: 4.5

What do you like best about the product?
The Mavrck platform holds up as one of the most user-friendly marketing/advertising tools I've used. Although the client team is kind enough to run you through the platform when you begin to use it, it is almost intuitive enough to use without much training at all. If you do have any questions, however, the Mavrck team is always happy to help, friendly, and quick to respond. Their platform makes it easy to both get campaigns up and running, as well as provide a helpful resource to house past activations. Outside using and learning their platform their team is very knowledgeable about their business, and industry, and are extremely willing to partner and solicit feedback to ensure they're doing all they can to assist their clients.

What do you dislike about the product?
Overall, my experience has been a positive one. As with most marketing/advertising, speaking to sales attribution is very important so finding innovative ways to track sales, even if they require partnering together to do so, could certainly help.

What problems is the product solving and how is that benefiting you?
Although as a newer organization it can be challenging to have easy, streamlined, access to past and present camapigns and campaign performance, the Mavrck platform helps serve as a simple and centralized location for all things influencer. Aside from the platform itself, their team acts as a trusted partner for both making recommendations as well as executing plans. Both of these things have helped immensely in planning campaigns as there is a wealth of knowledge to reference when making recommendations and building marketing initiatives.

Verified User in Food & Beverages
Star Rating: 5

What do you like best about the product?
The team assigned to my company's account are some of the most helpful, kind, and insightful professionals I have worked with. They are incredibly knowledgeable about their product and are always looking for ways to help get you the best experience possible with the platform. I wish we were friends outside of work, that is how much I like them. **Updated as of 8/29/22 I wanted to return to this review after even more time working with the MAVRCK team. It is worth noting that even after years of partnership, their service has not waivered! Everyone who has worked with us on the MAVRCK side has been nothing but helpful, collaborative, and a joy to work with. The platform itself has also improved since we began working with the team, and they listen to our feedback about their product and take our recommendations into account. I could not recommend working with MAVRCK more!

What do you dislike about the product?
There are few things I dislike, and when I have expressed frustrations, the product team has quickly followed up with fixes, or with demos of future implementations that address my complaint.

What problems is the product solving and how is that benefiting you?
MAVRCK has helped my company jump into the influencer space with lightning speed and efficiency. They have helped prove the value of influencers to internal stakeholders and have allowed the Social Media Team to prove ROI in tangible, relevant ways.

Verified User in Marketing and Advertising
Star Rating: 1.5

What do you like best about the product?
Mavrck is a great platform to manage all steps of an entire influencer campaign successfully. From sourcing to reporting, everything can be easily completed within the Mavrck platform. It is relatively easy to learn, and they are constantly working to improve any nuances. The team at Mavrck is very easy to work with and help to lend a hand along any step of the way.

What do you dislike about the product?
My team has been experiencing many technical bugs on the platform lately; pages not loading, having to refresh constantly, messages sending incompletely, and a lot of troubleshooting. The reporting isn't always accurate, and we are often times finding pieces of content that are pulling through incorrectly to the platform. The reporting functionality is not my favorite, as I feel like we are misrepresenting certain metrics to clients.

What problems is the product solving and how is that benefiting you?
Mavrck is our all-in-one solution for most influencer marketing campaigns at our agency. We are able to source influencers, communicate with them, review their content, pay them, and report on their content all within the platform.

Verified User in Food & Beverages
Star Rating: 5

What do you like best about the product?
The constant innovation and improvements that Mavrck makes is impressive. The TikTok API integration has been a game changer.

What do you dislike about the product?
Could be costly to smaller brands with lower budgets, however, there are ways to work with whatever budget you might have.

What problems is the product solving and how is that benefiting you?
TikTok API integration has been crucial. It is now easy to gauge a campaigns success due to the instant reporting.

Verified User in Food & Beverages
Star Rating: 5

What do you like best about the product?
It's really easy to see a snapshot of where all your campaigns are. I also love that the messages to influencers are automated.

What do you dislike about the product?
I wish the reporting was a little more robust. For example, it would be nice if when you select a time range for reporting, the system could give you the totals (ie: total engagements, total impressions etc.) for the time range not just totals for each week. It kind of creates a hassle when I want to look at numbers for the duration of a campaign or one specific month and I have to add up each week's numbers. I also wish there was a content library function where you could search for pieces of content after a campaign is completed.

Recommendations to others considering the product:
If you're wanting to juggle lots of campaigns and influencers, this is the platform for you!

What problems is the product solving and how is that benefiting you?
Once we get our consumer advocate program going, that will solve lots of gaps we've been having.

Verified User in Financial Services
Star Rating: 4

What do you like best about the product?
Mavrck's team is incredibly flexible to fit your business and campaign needs. They act as the expert to guide your decision-making, providing best practices, communication with influencers and performance metrics. The platform is easy to navigate and track campaign progress.

What do you dislike about the product?
If an influencer is not already connected to Mavrck, it can drastically slow down campaign progress. Mavrck's existing pool of influencers seems to have small/medium-sized followings. However, this may be the case for all similar platforms, since many large influencers use private agencies to manage their contracts.

What problems is the product solving and how is that benefiting you?
Our organization had not yet explored using influencers. No one on our team had experience with influencer marketing. Mavrck was able to hold our hand through the steep learning curve and we were able to deploy two campaigns in a matter of weeks. This would have probably taken our organization months without Mavrck's help.

Romain V.
Star Rating: 4.5

What do you like best about the product?
Mavrck is an influencer management platform that it both user-friendly and also offers all the key features (and then some). On top of providing the ability to select from a large bank of influencers, accessing in-depth KPIs and helping manage campaigns more efficiently, Mavrck lets you easily embed a dedicated page on your website that you can use to recruit a large number of brand ambassadors who would be interested in sharing brand updates. The Mavrck team is also a pleasure to work with, always willing to go the extra mile for their client. For instance, they found efficient solutions for us when we needed to customize influencer contracts.

What do you dislike about the product?
Mavrck is very user-friendly but there is definitely a learning curve to master the tool, especially for people who may not be tech savvy. However, once you follow their training the platform is easy to use. It would also be good if Mavrck could expand its influencer database, especially for global markets.

What problems is the product solving and how is that benefiting you?
My company did not have an influencer management platform and has greatly benefited from partnering with Mavrck: - better cross-functional visibility for all influencer campaigns - better consistency across the board, as all team can easily use a formated template, see who we worked with in the past, how they performed, etc. - more efficient approval system when submitting influencers for review to key stakeholders - better, automated reporting that provides more meaningful KPIs on influencer campaigns. The fact that you don't have to ask influencers to send their own stats or screenshots is a huge time-saver!

Kayla F.
Star Rating: 4.5

What do you like best about the product?
I am a new Mavrck user and am pleased to say that this platform is helping me navigate influencer management better than I ever intended. Gone are the days of spreadsheets full of information, data on campaigns, and tracking numbers. Mavrck has made everything easy, user-friendly, and accessible. I love the layout of the software and the responsiveness of our representatives. Campaign management has never been more simple.

What do you dislike about the product?
The only dislike that I have so far is the number of folks that we have been able to source for campaigns. I'm going to chalk it up to our product being a bit niche as well as our budget being on the lower end. If you have a large budget to work with and are selling an easily marketable product, I doubt you will encounter this issue.

What problems is the product solving and how is that benefiting you?
We are able to manage all of our influencers in one place! Once they are registered we can easily send out campaigns whenever we'd like and we have access to data and analytics on engagement across social channels. It's honestly such a huge help in a Social Media Manager's life.

Hannah L.
Star Rating: 5

What do you like best about the product?
The team has been helping us set us influencer blog posts, and I have to say I'm quite impressed. I've only been working with them for a short time, and every meeting has been well-utilized and positive. I look forward to an on going partnership

What do you dislike about the product?
I haven't been using them very long myself, so I have no negative feedback.

What problems is the product solving and how is that benefiting you?
I don't have the time to reach out to a potential influencer to write about my company, and it takes a lot of dedication to do so. Mavrck has made it extremely easy to review influencers, get data, and start a campaign.

Verified User in Design
Star Rating: 4.5

What do you like best about the product?
I like the fact we can target influencers in different regions which helps with localised content. The support has been excellent also and I know I can reach out to Brian with any queries I have.

What do you dislike about the product?
The platform doesn't allow for IG reels to be automated which can create friction on the influencer's end which can result in them turning down opportunities. I think adding this feature would improve the programme. Of course, this will sometimes be out of Mavrck's control but I often have difficulty seeing influencers at different stages of the workflow. For example, I currently can't view 3 influencers who are at the applied stage and also can't see 60 influencers I moved over to the candidate's stage of a new campaign. Having these bugs communicated to us would be a great help. It would be great if shopify could be integrated so ordering products for influencers could be made simpler.

What problems is the product solving and how is that benefiting you?
Endlessly searching for influencers! I love the similar feature when searching as when you like an influencers theme this helps to view other similar influencers and saves a lot of time.