Mike D.
Star Rating: 5

What do you like best about the product?
+MadKudu integrates with our existing tech stack, powering our existing workflows +The scoring model is very agile. It can support SMB or Enterprise. Mixes the best of AI with the flexibility to do what is best for you business. +Very talented and thoughtful enablement, and CS teams. Great people at the company. +In over a year, many feature requests have come to fruition.

What do you dislike about the product?
- It takes time to read the decision trees used in scoring. -Deploying new models can be exhilarating, and a little scary!

What problems is the product solving and how is that benefiting you?
I've used MadKudu at 2 companies. Both times the team has been excellent. I really enjoy working with the people there and learning from them. At my previous company, we were able to shift a sizable amount of our workforce to an outbound sales motion because of how accurate the score was in predicting not only the best leads but also the worst. It saved us ~2M in headcount and made us a more efficient business. This was in an enterprise environment with multiple products. MadKudu is Enterprise ready and can handle nuance. Currently starting over with MadKudu at another company, and I am excited to see what I can learn about our lead quality and how to grow the business. With every company come unique challenges but MadKudu surrounds me with a team that ensures I will be successful.

Bryanna F.
Star Rating: 4.5

What do you like best about the product?
I love how I can see the analysis on how my different leads are performing. This is incredibly helpful for our targeting. What really makes MadKudu stand apart is how I can see inside the typical blackbox (6sense) and can manipulate the scoring models as needed to ensure we have unique scoring for different regions and segments. This ability to tweak and test gives me so much more confidence in the resulting segmentation.

What do you dislike about the product?
Some of the testing is difficult but the product team has been making improvements there. I find it difficult to trust some of the performance analyses because it can contradict our internal data.

What problems is the product solving and how is that benefiting you?
MadKudu is solving for our lead qualifications. It allows me to put unique qualifiers into the model and to help support unique regions as needed. This is beneficial so that I can have one tool that supports all sides of our pipeline.

Chris C.
Star Rating: 4

What do you like best about the product?
You get a better heartbeat on your accounts and pipeline by looking at the activities and insights MadKudu provides. Dealing with thousands of accounts can be challenging and stressful at times but with Madkudu you can cut through the BS and get the information you want from the prospects who are actually interested and engaging with your product/service.

What do you dislike about the product?
A live dashboard connected to my CRM to be able to access the top prospects all in one place. Sometimes it can be time-consuming going account by account to see whose been active recently. THe madkudu emails help but a live updated dashboard would be extremely helpful

What problems is the product solving and how is that benefiting you?
Figuring out which accounts and prospects are actively engaging with my products. Allows me to pro-actively reach out to warmer lead types which leads to more engaged prospects

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Overall, MadKudu helps me target who I should spending my time with in a very easy fashion. While I trust what MadKudu provides, it's up to your org on how they want to provide that data to you - which can be frustrating if they are only exposing MadKudu's insights with an embedded widget within the CRM rather than provide access filter and review within MadKudu's portal itself.

What do you dislike about the product?
I really can't think of anything. If you're working a cold territory (like I am), then there may be times where you may think it doesn't work. However, for the few folks within my territory that have been 'active', then the insights seem to be spot on.

What problems is the product solving and how is that benefiting you?
It's helping provide visibility into whether my 'leads' are real while providing true insight into what makes said lead an actual lead. This helps me with managing my time, who I spend my time with, and helps propel conversations into something more contextual rather than something that is pitch-driven.

Kim V.
Star Rating: 3.5

What do you like best about the product?
MadKudu surfaces only the best prospects to our sales team, so they can focus on our highest value leads. MadKudu integrates with our existing tech stack, powering our existing workflows, making it a seamless connection. The support team at MadKudu is very helpful and quick to answer any questions that I have.

What do you dislike about the product?
There is a learning curve to learning how to admin the tool, however the CSM and Support team are super helpful and knowledgable about the tool.

What problems is the product solving and how is that benefiting you?
Finding the best of the best leads to send to next lead funnel stage. Ability to optimize lead scoring for our different BU and ICPs.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
I love how we can prioritize our leads, as it is always difficult to identify which prospects to priotize. It can also be a great tool to upsell existing customers on new products!! The output also provides jusitfication for the results, which is helpful when validating data.

What do you dislike about the product?
The bulk scoring process is clunky when you try to merge the scores with existing spreadsheets. I wish there was a way for MK to add data, rather than mess with input/output sheets that have to be manually merged.

What problems is the product solving and how is that benefiting you?
Identifying which prospect accounts to priotize with outreach campaigns, and how much we should nuture each lead. We develoeped an entire process around MK to determine type of outreach campaign required.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
Madkudu allows more control over our data compared to other blackbox platforms.Our CS team is also incredibly supportive in making sure we're successful. I've saved a ton of time analyzing different models within MadKudu Springbok to gather insights on leads and accounts that matter to the organization.

What do you dislike about the product?
There are some bugs in the platform which take some time to resolve, but the support team is quick to respond at least. There is some learning curve in taking a deeper dive into each model and trying to make improvements, but the customer success team is very hands-on in helping you learn.

What problems is the product solving and how is that benefiting you?
Lead prioritization and quick insights into pipeline patterns.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
I like that I can see a snapshot of what is important to me. The way I can hop on salesforce and see what is most relevant and then take that straight to my messaging is awesome!

What do you dislike about the product?
I wish the load times weren't as long. Sometimes, I get discouraged when I have to wait for a long time to see what I need to see in Salesforce. Other than that, all good!

What problems is the product solving and how is that benefiting you?
MadKudu solves the problem of knowing how to attack different leads. Personalization is the name of the game for an SDR like me and MadKudu gives me the chance to personalize a lot!

Sheri P.
Star Rating: 5

What do you like best about the product?
I love having the company overview. Seeing the power users and activity levels has been a game changer when having discussions with decision makers. Often times it has identified power users that have flown under the radar.

What do you dislike about the product?
It would be nice if there was info on the icons when hovering

What problems is the product solving and how is that benefiting you?
Helps to identify trends, power users, number of active users, specific usage.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
I've seen a huge difference since using MK. I get insights on how often a person is using our product while also getting a better gage of potential gaps. I am more prepared for calls and as a result end up getting better results. I tripled my quota in July in part to the MK insights!

What do you dislike about the product?
It takes a while to load activity usage, some accounts don't show top users

What problems is the product solving and how is that benefiting you?
Identifying which leads are good candidates to reach out, preparing for discovery calls, getting more accurate account insights (and in a timely manner)

Verified User in Computer & Network Security
Star Rating: 5

What do you like best about the product?
The info that I can access is widely different compared to other tools. Seamlessy integrates into our Salesforce which makes this way better than the other tools we have used in the past.

What do you dislike about the product?
Can't log into the website, can only log in via Salesforce. Would like a homepage where I can see all the accounts on MadKudu that I can rank.

What problems is the product solving and how is that benefiting you?
Finding accounts and prospects in a market that is struggling. Being able to collaborate with colleagues makes using this tool very helpful as we can construct plans on tackling the market.

Keanu F.
Star Rating: 5

What do you like best about the product?
I like how it shows you current active users of our products and also activity of the company that I am trying to work with. It gives me a lot of information that I didn't have in the past.

What do you dislike about the product?
It has been very useful right now. I believe that there is so many things that I can do with it in the future so I am excited for what it has to offer.

What problems is the product solving and how is that benefiting you?
I am able to find good leads for user of Lucid.

Tanner W.
Star Rating: 4.5

What do you like best about the product?
I love the granular detail it provides for users across my entire book of business. In a PLG company, it's crucial to build champions and Madkudu serves them up on a plate

What do you dislike about the product?
I would love to be able to build customized alerts based on the User Activities its tracking.

What problems is the product solving and how is that benefiting you?
Madkudu is parsing through millions of users to surface relevant leads at a time they're likely to engage. This adds a huge amount of warmth to the cold outreach we're doing as account managers

Verified User in Computer & Network Security
Star Rating: 3

What do you like best about the product?
gives insights on who exactly it is researching us so we're not constantly wasting time

What do you dislike about the product?
need more results - they only suggest a couple for me to reach out to - need more detail

What problems is the product solving and how is that benefiting you?
Madkudu is helping me break into warm/col accounts based on their interest in our product

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
Knowing which accounts/ prospects to focuas on based on their recent activity.

What do you dislike about the product?
That you need to go through each prospect's account insterad of getting a high level overview.

What problems is the product solving and how is that benefiting you?
Helping in identifying key accounts and highlighting which of them would have a better chance of buying.

Molly F.
Star Rating: 2.5

What do you like best about the product?
The scoing is helpful to see which accounts to dig deeper into.

What do you dislike about the product?
more on the difficult side when using it and figuring out to ease. sometimes there's not enough data to use.

What problems is the product solving and how is that benefiting you?
I like how we're able to see which accounts are worth going after

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Sales intelligence on Salesforce is really helpful - especially the activity section.

What do you dislike about the product?
Send more accounts in the daily dose of opportunities email

What problems is the product solving and how is that benefiting you?
Helping prioritize high value accounts

Verified User in Information Technology and Services
Star Rating: 2.5

What do you like best about the product?
Easy to use and I like that it's connected to salesforce

What do you dislike about the product?
SFDC report on account activities we can check

What problems is the product solving and how is that benefiting you?
understanding account activities

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Being able to see what users activities are is great.

What do you dislike about the product?
Activities are separated in text form. I would like it to show in line graph form.

What problems is the product solving and how is that benefiting you?
Being able to personalize emails based on user activities.

Elizabeth I.
Star Rating: 4.5

What do you like best about the product?
The scoring from the models completely changed how we were approaching the leads. We didn't have enough information in our database to score, so combining their model with our behavior analytics has saved us a lot of time. The visual aspect within Salesforce is really helpful for our sales team. They can see immediately what leads they should prioritize. They are also an absolute pleasure to work with.

What do you dislike about the product?
The platform itself could use some simplification, but the majority of our workflows/use cases are outside of their platform anyway.

What problems is the product solving and how is that benefiting you?
We have a heavy inbound flow and needed to prioritize leads for sales pursuit. Applies their models saved us a ton of time gathering more data points and their data has been very reliable. The feedback from our reps is that there are more high-quality meetings being set up as a result.

Kevin M.
Star Rating: 4

What do you like best about the product?
We have this unique “problem” where we have 50k+ new account signups per month. We rely on MK to surface only the top prospects to our sellers and place the rest in a self serve track. Their APIs are great and our scoring model has performed well with the majority of revenue coming from the top 20% of prospects. I also want to call out their support - our rep has been extremely responsive and helpful.

What do you dislike about the product?
Not much, but would love to see their scoring model incorporate self learning.

What problems is the product solving and how is that benefiting you?
Without MadKudu our Sales team would be overrun with over 50k new signups per month. Using insights from MK we can make sure only the best are surfaced to sellers and the rest are added to a self serve track. This saves are Sales team valuable time and ensures we aren't wasting cycles reaching out to prospects that aren't a good fit for us.

Guillaume "𝑮" C.
Star Rating: 5

What do you like best about the product?
I've tested 5 or more lea scoring platforms. Some a good, some are crap. Madkudu is great. Why? - Their predictions are top notch (aka >70% concentration of revenue within less than 20% of leads). - Their are one of the few that are API first (and not just a clunky UI or salesforce only thing) - They are very reactive with feature requests - They are applying predictions to a broader use case than just lead scoring. 

What do you dislike about the product?
I wish there was more behavioral data returned in the API

Recommendations to others considering the product:
If you're thinking about it, you should absolutely engage with MadKudu. Their team is smart and knowledgeable, you will for sure benefit from exploring what their solution can do. Like any piece of software, it is important to champion MadKudu, have them come to your office for a lunch & learn to give your team exposure to them and a chance to ask questions. This has worked incredibly well at Segment & Drift.

What problems is the product solving and how is that benefiting you?
Lead scoring usually only applies to sales teams. I'm a Marketer, and I'm the main user of Madkudu. With Madkudu not only do I solve typical lead scoring challenges (sales efficiency & prioritization of effort) but also marketing challenges: - which channels to focus on - the value of each lead, and recommendations on how to optimize my CAC/LTV

Oscar L.
Star Rating: 5

What do you like best about the product?
The product is great - easily implemented from a tech perspective. But what really sells MadKudu for me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and its very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss.

What do you dislike about the product?
Perhaps more signals returned on the behavioural data side

What problems is the product solving and how is that benefiting you?
With MadKudu we have been focusing on PQL's and how to score the huge volume of leads we get from our product. We've been able to increase conversion rates by prioritizing our outreach based on their scoring. Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts.

Elizabeth D.
Star Rating: 4.5

What do you like best about the product?
I can create a predictive model out of any data that I have, and I can do it with a highly prescriptive customer success rep who will tell me what does and doesn't make sense to create.

What do you dislike about the product?
Predictive model means positive and negative score signals are harder to discern and convey to other teams, and greater education is required on the part of the user. Interfacing with the MadKudu team can sometimes be a little tricky because it's largely done through slack, rather than a ticketing or even email system.

Recommendations to others considering the product:
Use your MadKudu rep as a resource for how to use the tool and develop models

What problems is the product solving and how is that benefiting you?
MadKudu helps us understand how to intelligently promote and work our leads, identify what sources have the highest probability to generate revenue, and learn more about our ideal customer profile.

Darcy M.
Star Rating: 5

What do you like best about the product?
MadKudu has enabled us to prioritize a huge inbound funnel of free signups. This has allowed us to dramatically increase the performance of our business development function along with enabling marketing and growth teams to use a scoring architecture across our Martech. The possibilities of what can be achieved with this tool span far far beyond lead scoring! ps The MK Portal in which you connect your tools is awesome too :)

What do you dislike about the product?
Nothing major to be honest - would be good if: - Behavioral modeling happened faster - There were more signals - Models were more dynamic/ self learning

Recommendations to others considering the product:
Think about what you can do past your initial use case, when you have lead scoring available through an API you can do so much more than what you initially think.

What problems is the product solving and how is that benefiting you?
At the moment we are focusing on PQL's and how to score the huge volume of leads we get from our product. Moving forward, we will look to increase the efficiency of our demo funnel, optimize paid spend and run ABM programs at Marketing Qualified Accounts.

Dan A.
Star Rating: 5

What do you like best about the product?
Madkudu helps us minimize the number of fields we require on forms, which greatly increase our web visitor to lead conversion rates. We're also adopting their fastlane product, which will help us give qualified leads a high-touch experience on our website. In general, the team at MadKudu is always at the ready to help us succeed, even when we throw them complex business logic and processes.

What do you dislike about the product?
There isn't too much of a web UI, but that's not the core of their product. I imagine they'll work on this over time-- but once you start using their products, you don't really need to log in to view/modify very often.

What problems is the product solving and how is that benefiting you?
- Anonymous web visitor scoring and qualification: Reduction of form fields - "Fastlane" lead routing: better customer experience

Sara P.
Star Rating: 4.5

What do you like best about the product?
Madkudu takes a super hard concept to understand, "what makes a good lead a good lead", and simplifies it down to make targeting your perfect customers super simple. We use Madkudu to help segment our conversations we have in Drift, to help with emails we send to our free users, and to help understand when our customers are ready to upgrade!

What do you dislike about the product?
It's tough that there is no app or UI to see how things are happening behind the scenes. It makes it harder to actually optimize so you have to work with the team to make sure you're updating your model to change with your business.

Recommendations to others considering the product:
Madkudu works in tandem with your team to make sure that you're getting the right information that works for your use case and gives you the insights you need to get the best use out of the tool that you nned.

What problems is the product solving and how is that benefiting you?
Creating custom experiences for the people we WANT to talk to, and making sure we don't leave any leads behind. By using madkudu we can prioritize our top accounts, while also making sure we don't leave any leads behind even if they're not a great fit.

Fanette P.
Star Rating: 5

What do you like best about the product?
-Predictive scoring that compiles Firmographics (company size, geo, revenue...) + Technographics (cms, saas usage...)+ Behavioral data (what actions your best customers are taking on your site...). -Action bias: Madkudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores. -The API is easy to use and connect with other systems = endless possibilities! -Great team with a "Michelin Star" kind of customer experience!

What do you dislike about the product?
I wish there was more behavioral data returned in the API, more signals surfaced all, the information is really relevant for lead intel.

What problems is the product solving and how is that benefiting you?
- We are using Madkudu to score prospects, users and target accounts at scale. - We use the information to prioritize leads assigned to sales. - We also trigger custom marketing campaigns/flow in our marketing automation system based on the score.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Madkudu helps you prioritize resources where they will have the highest impact. Not doing this is unacceptable. Creating the best product and customer experience for the people that matter is critical. We always want our go to market resources doing the highest impact work to high our goals. But we need to also mirror this in our product to create a holistic experience. To move to tighter sla’s across teams and capture more momentum with the product it is critical we focus resources efficiently to build pipeline. Madkudu helps us do this across both our product in realtime and downstream with our go to market team. The team is extremely smart and talented, helping you become best in class here very quickly.

What do you dislike about the product?
Models do not yet self learn or improve, as your data changes or your business changes. You need to step in and work with Madkudu to retrain the model. This is quick but would be good to self learn. Especially, given the strong feedback loops in data.

What problems is the product solving and how is that benefiting you?
The new model is able to identify the top 30% of leads that account for 70% of our conversions. The best leads convert 20x better. This replaced our current MQL Marketo based process and is having a huge impact on our pipeline. We are now much more confident that we are able to capture more of our conversions with less effort. Higher return on our time means more pipeline with less work.

Brady V.
Star Rating: 4.5

What do you like best about the product?
Madkudu helps to give me direction on which leads to prioritize and contact the fastest. Activity within our application definitely translates to higher interest in our product which leads to be qualified opportunities. Madkudu has been a great asset to our company.

What do you dislike about the product?
I haven't found anything that I dislike yet.

What problems is the product solving and how is that benefiting you?
We have 100s of new signups of our platform daily and trying to filter through those to determine the right ones needed to contact first was a bear. Madkudu helps to focus our efforts on the best prospects.

Natasha S.
Star Rating: 4.5

What do you like best about the product?
The scoring we use from Madkudu has been proven to be a reliable predictor of quality for us and we have been able to easily integrate it into our various lead models.

What do you dislike about the product?
There are some limitations to Madkudu's integrations, we don't have a easy way to add behavioral modeling with them due to the tools we are using.

What problems is the product solving and how is that benefiting you?
Madkudu helps us evaluate lead quality to focus on the most valuable leads in our funnel and speed up our follow up processes.

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
The flexibility of the model to take into account a company's unique context. The signals and split between Likelihood to Buy and Customer Behaviors are really helpful. I am also impressed by the high predictive rate of grades A and B towards lead conversions.

What do you dislike about the product?
We have at times had to go out of our way to get explanations for certain observations and to really uncover the black box, whereas this should be information communicated upfront and proactively to the customer.

Recommendations to others considering the product:
Madkudu might be easy to setup, but can take time depending on a company's internal technical and architectural requirements. Stay ahead of the curve by keeping this in mind and incorporating this into your adoption plan

What problems is the product solving and how is that benefiting you?
We are getting sellers to have more targeted outreach - they are now able to prioritize only leads A & B. We are still yet to realize a wide benefit in revenue, as outreach and enablement to sellers is still ongoing.

Jack M.
Star Rating: 5

What do you like best about the product?
MK automatically understands which leads will be a great fit our our sales teams, how likely they are to buy, and at what ACV. It's enabled us to prioritize a huge inbound lead volume for our sales team and close business much more efficiently.

What do you dislike about the product?
No major complaints. Takes a bit of time to get the data flow running, but the team is very business-savvy and does a great job creating and iterating on models to get the job done right.

Recommendations to others considering the product:
Start now.

What problems is the product solving and how is that benefiting you?
Lead prioritization, sales efficiency, and splitting our sales team between velocity and enterprise teams based on MK data.

Drew N.
Star Rating: 5

What do you like best about the product?
The product allows for the integration of multiple data sources and uses only the best data providers (Clearbit, etc.) to run data augmentation and supplement scoring models. Real people helping to build real models that result in real scores that make sense.

What do you dislike about the product?
With real science and real people sometimes comes a cost in real time, but ones it's running, it's worth it.

Recommendations to others considering the product:
It's important to know the structure of your own data and be explicit in terms of institutional knowledge of how your business runs. When you supply MadKudu with this information, their Pro Services team will take care of the rest.

What problems is the product solving and how is that benefiting you?
- Lead and Account Scoring (increased speed of prioritized leads to database) - Better Definition of Ideal Customer Profile ( - Velocity and Conversion

John S.
Star Rating: 5

What do you like best about the product?
MK solves a problem for us, it requires minimal effort to maintain, has never broken, and the team is responsive, strategic, and kind.

What do you dislike about the product?
It's very sticky and would be hard to leave.

What problems is the product solving and how is that benefiting you?
We need a way to focus AEs on the highest possible quality leads without depending on form fields. MK allows us to outsource this challenge and use machine learning to improve performance over time. MK has been part of the story that has helped us improve our sales velocity Q/Q for two years.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
MadKudu makes it easy to integrate their technology into your tech stack. I've ditched all of my static lead scoring models for their dynamic machine-learning and trained model to help my team move quickly to address the way our market engages with our product.

What do you dislike about the product?
I do not dislike anything about Madkudu. Their products are reliable, their service is impeccable and the entire staff is approachable.

What problems is the product solving and how is that benefiting you?
1. Static lead scoring takes too much time and effort since the market changes quickly. 2. Easily add product and business datat to create a better customer fit model. 3. More firmographic and demographic data!!

Jonathan B.
Star Rating: 5

What do you like best about the product?
Real-time grading of prospect quality based on a thorough analysis of our most meaningful historical data.

What do you dislike about the product?
I will always want more and more signals :)

What problems is the product solving and how is that benefiting you?
Prioritizing of prospects - Allows us to narrow our focus and spend more time/resources marketing to prospects more likely to be in our ICP Prospect response times & sales alignment - Removes the manual/subjective review of prospect quality between sales and marketing. This allows us to filter out the junk and quickly follow up on qualified prospects.

Verified User in Internet
Star Rating: 5

What do you like best about the product?
MadKudu delivers identification, qualification & engagement as an API, allowing our marketing team to focus on what we do best: having conversations with our target audience.

What do you dislike about the product?
N/A. MadKudu gets the job done. I'm a power user so I'm always asking for more more more.

Recommendations to others considering the product:
Think beyond lead scoring.

What problems is the product solving and how is that benefiting you?
We use MadKudu internally for all of our marketing activities. We generate qualified pipeline from live chat, webinars, our newsletter, and co-marketing activities. We use MadKudu as a pre-requisite definition of MQL & SQL, helping our sales & marketing teams stay aligned around which metrics matter most. We also measure ROI of top-of-funnel paid & organic acquisition based on the number of MadKudu-qualified leads (MadQLs) we generate.

Verified User in E-Learning
Star Rating: 5

What do you like best about the product?
Very good tool for lead scoring. Saves us a ton of time to prioritize our leads based on real data.

What do you dislike about the product?
Since everything's based on your data, you need to have enough relevant data. The model may need to be readapted to new situations, new markets.

What problems is the product solving and how is that benefiting you?
We had trouble finding good indicators on which to base our lead scoring. Through the data analysis they made, we're more confident in the lead scores we have. Our sales teams car focus on best leads.

Alex P.
Star Rating: 5

What do you like best about the product?
Sharing ideas/best practices for growth Amazing customer success team Accuracy of the predictive model

What do you dislike about the product?
It's still a startup, so some features/processes are still building up

What problems is the product solving and how is that benefiting you?
Real-time scoring of inbound leads for fit and behavior Lead prioritization and routing Personalized follow-up

Verified User in E-Learning
Star Rating: 5

What do you like best about the product?
MadKudu created a custom lead scoring model for our business and provided a mechanism that allows us to score leads on form fill in real time that has facilitated a dramatic increase in the value of each lead.

What do you dislike about the product?
Our experience with MadKudu has been terrific and I don't have any "dislikes."

What problems is the product solving and how is that benefiting you?
The strong lead flow through our website is a blessing and curse. We faced a situation where our SDRs had trouble prioritizing leads and MadKudu provided a model and framework to help us make sure we placed our best resources on our most valuable leads.

Raahi P.
Star Rating: 4

What do you like best about the product?
I feel that’s it a great interface for teams to use

What do you dislike about the product?
I don’t like how you can’t use it on all platforms

What problems is the product solving and how is that benefiting you?
Data abstracting

Verified User in Entertainment
Star Rating: 4.5

What do you like best about the product?
I love that I'm no longer wasting time searching for a good sales lead.

What do you dislike about the product?
I can honestly say that I like everything that this software has to offer. They've found so many solutions to many problems.

What problems is the product solving and how is that benefiting you?
I'm saving time, and getting much better leads for sales. I've basically doubled my sales since I started using them.

Verified User in Legal Services
Star Rating: 5

What do you like best about the product?
the most quality leads I have ever gotten from a company and its really has helped increase my sales

What do you dislike about the product?
there has been nothing i didn like my time suing company

What problems is the product solving and how is that benefiting you?
getting more sales and quality leads