Second Street is an audience engagement software platform used by over 4,000+ companies. Our platform gives users the power to build contests, interactive content, and emails. This includes sweepstakes, photo contests, ballots, quizzes, polls, newsletters, drip campaigns, and more! Our partners use Second Street to drive revenue, database growth, and audience engagement. They do this […]
G2 Rating:
(53 reviews) |
|
Reviews
Jim D.
Star Rating: 5
What do you like best about the product?
Their contest platform is very robust. We test it with hundreds of thousands of votes on a regular basis, and it always works. Their tech folks are also very responsive when needed, which thankfully isn't too often. We now use them for email as well, and have had great success with that. Their email system is very intuitive, and it's easy to train someone on the basics.
What do you dislike about the product?
The only thing I dislike is the inability to place ads inside of emails in a way similar to Ad Manager. You can place ads, but you cannot easily follow the progress with analytics. We're using another vendor PowerInbox to fill those ads, but it would be nice to have it internal to Second Street
What problems is the product solving and how is that benefiting you?
We needed a contesting platform and they provide one of the best. A very significant part of our annual revenue comes in through our annual Best of contest. And it's an honest contest, advertisers are never allowed to "buy" a win. That, and the ability of Second Street to minimize cheating has led to a contest that's hugely popular. Our entire county's population is around 225K people, and our last contest had 475K legitimate votes.
Melissa W.
Star Rating: 5
What do you like best about the product?
Second Street has a good variety of products that work well to engage our audience. We're able to customize contests and emails to reflect our brand and the brand of the client while keeping the look and feel easy for our listeners. All contests are easily embedded on our website to maintain our station brand and keep listeners on our site. Second Street customer service is also fantastic! Their response time is fast and they are diligent about helping to solve any challenges and answer questions that we have.
What do you dislike about the product?
Although there is a nice variety of products for contesting, they all have the same look and feel. It would be nice if there were ways to customize the layout of a contest so they didn't appear quite so cookie-cutter.
Recommendations to others considering the product:
If you have questions, ask. I also recommend attending the Second Street Summit in St. Louis! They offer a wealth of information from the "How?" to monetizing to tips and tricks. You couldn't ask for a better opportunity to learn about the ins and outs of this program and company!
What problems is the product solving and how is that benefiting you?
We are using Second Street to connect with our listeners and to connect our listeners with a sponsor client through fun and interactive contesting. The biggest benefit is the ease of use with the product. Both the front-end and back-end are very user friendly.
Matthew L.
Star Rating: 5
What do you like best about the product?
There are many different product offerings to choose from (contests, polls, ballot voting), to allow for specific tailoring to individual client needs and campaigns. Easy to use is also a plus!
What do you dislike about the product?
Previously I in this section I would have mentioned it'd be nice to allow for bulk imports of data for ballot voting...well, now that is possible, and it was very easy to use and very helpful!
Recommendations to others considering the product:
With it's ease of use, dependability, great friendly customer service support, variety of capabilities, cost-ration, it's a win-win-win-win-win.
What problems is the product solving and how is that benefiting you?
We are able to use their features for clients we sell to that walk hand-in-hand with our website.
Reynolds M.
Star Rating: 5
What do you like best about the product?
I just finished a 10 category Best in Texas Reader's Choice Poll and the Second Sreet application made it so simple to structure and compile the data it was fun to do and will be a permanent part of my marketing toolbox. I set up the basic categories and allowed the reader nominated method to fill the contestants. The set-up was simple and took a minimum of time. The rest was done by my readers The reports are easy to download and provide plenty of data for sales leads. I must especially commend the Help staff, they make learning the system quick and easy too. They call you back in a short time and walk you through the processes needed to make your project easy to get the results you want. Next, I'll try photo contests and sell sponsored usages to my clients.
What do you dislike about the product?
I have no fault with any part of the application. Everything worked as desired and produced the results I was looking for. I can not think of a downside, there's nothing to manually count, all the coting is tabulated, and getting a hard copy is no problem at all.
What problems is the product solving and how is that benefiting you?
New leads were what I was looking for and I got an easy to just CVS file that I can send right to sales. I want businesses to feel connected to our magazine and the Best in Texas polling did just that. They now know what our readers think of the businesses and their competitors. This will be an annual feature and drive new ad business. Second Steet gives a small publisher new income sources in these difficult times.
Lindsay B.
Star Rating: 5
What do you like best about the product?
Second Street is very user friendly. And there is so much you can do within the system! It is so easy to jump in and set up a contest, design and send out an email or review and understand analytics. I appreciate that I don't need to understand coding or call on our Development Team when I need to do something!
What do you dislike about the product?
I don't like that you can't delete anything. I certainly understand why it is set up the way it is, but we have quite a few tests setup within our system and I would just like to delete them and clean up our files rather than archive.
Recommendations to others considering the product:
I highly recommend Second Street. I know we are barely scratching the surface of what the program can do but we are extremely happy with it. I learn something new every time I use it!
What problems is the product solving and how is that benefiting you?
We're getting a better idea of what our readers like - and don't like. We're able to easily see who is engaging with our emails and contests. And, we finally moved our community choice awards to the Second Street platform. We went from 20,000 total votes last year to over 300,000 this year!