Glynis P.
Star Rating: 5

What do you like best about the product?
The interface is reasurringly consistent and easy to get to know. Love the choice - but not too many choices!- of views. Beng able to see each post, to each platform on a visual timeline easily wihtin my laptop screen really helps all those unconscious judegments -"are there too many posts today? or 'hmm Ive used that picture too many times'. Our tiny tiny team running an important heritage visitor site doesnt have the time, nor inclination, to delve deep into analytics and long term insights, but Hootsuite enables you to find out just enough of how your doing, without 'over techinicalising ' it. Boosting posts is also sooooooo much easier than on 'other' platforms and the 'boost all posts' is absolutely ideal for our level of operation. Just waiting for Threads to be added now ..

What do you dislike about the product?
Not a lot to dislike. Grammarly really annoys me and would like to turn it off permanantly - but havent had time to see if its possible. the AI option was fun to try- but not enough to pay for it yet Wish the planner had a quicker way of creating placeholder posts All the other irritations come from the orginating platforms changing their processes- but Hootsuite always communicates that really well.

What problems is the product solving and how is that benefiting you?
Our heritage charity is dependent on building visitors and users via, literally hundreds of, events and activities. Marketing and social media is only one part of our 'team's roles, so having an easy to learn, reliable and visually helpful tool like Hootsuite enables us to make our tiny voice make a really big noise .

Laine C.
Star Rating: 5

What do you like best about the product?
Scheduling all our posts has never been easier with Hootsuite! I have been using Hootsuite since 2015 and it has only gotten better since. I appreciate the addition of the AI tool. The analytics are also easy to comprehend and share with stakeholders!

What do you dislike about the product?
Not being able to tag IG accounts within Hootsuite is a major downside. 100% of the time, I need to edit the post once it's been posted just to tag relevant users. Being able to tag a collaborator for IG posts would be a godsend as well! Customer success agents could use some improvement as far as timeliness with their responses.

What problems is the product solving and how is that benefiting you?
Hootsuite is helping my efficiency and workflow with the newly launched OwlyWriter AI tool. What would cost me 1 hour of work drafting copy now only takes me up to 15 minutes to repurpose past successful content.

Amanda F.
Star Rating: 5

What do you like best about the product?
I like that it provides the ability to edit copy for different channels. I love how easily you can reschedule posts and republish old posts. It also allows the use of AI to help generate content. I like that it provides training videos that are easy to understand, allowing for easier learning.

What do you dislike about the product?
The price can be high. There is a limit on the number of accounts that can be connected on the free platform. Sometimes it doesn't show posts in specific sections, such as mentions. We had some issues with scheduled posts not sending.

What problems is the product solving and how is that benefiting you?
This tool helps increase our efficiency by allowing us to schedule many posts at once. It allows us to schedule ahead and not have to worry about posting daily. It also allows you to duplicate posts to reuse them week after week. It allows us to track your analytics and see what's working.

nikk s.
Star Rating: 4.5

What do you like best about the product?
Hootsuite makes it very easy to schedule posts across multiple channels. I love the overall calendar view so I can make sure all our colleagues' posts are properly scheduled. I also love the inbox as it makes it easier to answer messages instead of going onto the channels directly.

What do you dislike about the product?
The only things I dislike are the errors that occur when the sites update. There were a few periods of time where we were unable to schedule posts due to site updates and it was very frustrating. The other thing I don't like is that when you approve posts from the app, you are unable to see if the posts are geotargeted or not. The geotargeting is extremely vital for many pages and it is necessary to see on mobile. Because of this, I need to bring my computer when I travel and approve posts from my web browser. Approving apps on mobile is ineffective.

What problems is the product solving and how is that benefiting you?
It solves needing to log in directly on to the social media channels. It also solves managing our 13 brands' pages. We have a better view of every marketing campaign now and we are also able to measure results, which is very important.

Alessia B.
Star Rating: 4.5

What do you like best about the product?
Hootsuite is such a great tool and is constantly updated with new features following the biggest market trends. Not so long after the booming of chat GPT, they implemented an AI feature that is very useful inside Hootsuite itself. I really like the fact that it's an always-changing tool that is really caring for improving the working life of marketers and also, Hootsuite is very open to feedback from users. Hootsuite uses customers' feedback to improve the service they offer and is such a great thing to see that our voice is being heard. Also, our success manager is very keen to listen and support and he's always there to help us .

What do you dislike about the product?
To be honest the things I don't like of Hootsuite are mainly due to social media channels API that don't make it possible for us to have certain functionalities inside the tool directly, but I know this is not Hootsuite's fault. So nothing negative to add.

What problems is the product solving and how is that benefiting you?
We're a big company with many channels and many marketers. Using Hootsuite it helps us keeping our passwords and channels save, tracking the social media activity, plan posts in advance and also create reports in a very fast and easy way.

Angela F.
Star Rating: 5

What do you like best about the product?
. Superior Metrics . Easy to Use . Schedules on all social sites . Great for large companies, small businesses, freelancing, and agencies . Middle of the range price point . Love the hashtag generator

What do you dislike about the product?
. When I use the AI generator I lose what I have already plugged in and have to start over . I also don't love that I have to post a pin separately . I wish they provided more hashtag metrics for Instagram and other social sites . I wish I could link Reddit to it

What problems is the product solving and how is that benefiting you?
When I try to generate AI, I lose everything I've already uploaded like my images. I also wish there was more hashtag info for other social sites besides Twitter, like Instagram.

Benjamin B.
Star Rating: 4.5

What do you like best about the product?
Hootsuite provides our organisation with an all-in-one social media solution for content management, community management, social listening insights and reporting with reasonably comprehensive content variation support within the platform itself. The dedicated support team is also excellent to have access to for any minor bugs that may arise and provide great solutions within a very fast time frame.

What do you dislike about the product?
Some aspects around content variation support can be a little slower than other products to roll out; however, when they launch new features as per the Hootsuite roadmap, they are always polished and work as they should when rolled out.

What problems is the product solving and how is that benefiting you?
Our organisation used to only use native platforms for managing social media however with Hootsuite we have an all in one solution across all the channels the organisation uses and allows us a more comprehensive overview of all campaigns in market with excellent transparency for community management.

Ariel C.
Star Rating: 5

What do you like best about the product?
Being able to switch out elements of one post to fit multiple platforms like editing a photo differently or using another link! From the start it was so easy to use and I felt like a pro.

What do you dislike about the product?
The only thing I don't like is that you can't assign Amplify members already existing company posts, I wish the amplify platform could be used in a way where senior leadership members already had pre written comments and re posts for existing company posts.

What problems is the product solving and how is that benefiting you?
Hoot suite cuts my social post scheduling time down so low. It makes it incredibly easy to schedule out months of posts at a time which leaves me more time out of my week to work on strategy.

Amanda C.
Star Rating: 4

What do you like best about the product?
I most enjoy the ability to break information down by app, not only while posting but also while viewing statistics and measuring progress. As a company with multiple contributors, the calendar helps everyone in the loop on what's being posted where and when.

What do you dislike about the product?
Lately, my gripe with Hootsuite is how sometimes your scheduled post won't go out. It will show an error message and maybe post in the next half hour. When this happens, it also gives you the impression that it posted twice, even when it didn't. This confuses me as I am trying to figure out how many times we've posted on a given day. It would be nice to simply be able to delete those duplicates after the fact.

What problems is the product solving and how is that benefiting you?
Before, our team struggled with posting over each other and not optimizing posts for engagement. It was like throwing spaghetti at the wall. Hootsuite allows everyone to quickly optimize their posts and clearly visualize how much we're posting. It benefits us by improving our post quality and timing, leading to more engagement.

Kayla V.
Star Rating: 4.5

What do you like best about the product?
Hootsuite is a great tool to use, that I use on a daily basis. The scheduling is (mostly) seamless, and easy to create something on the fly. Once you get the hang of it, the reporting is great and helps with my quarterly reports.

What do you dislike about the product?
Sometimes there are disconnecting issues with social platforms - but easily fixed with a reconnecting prompt. The reporting could be better for posts created within Amplify (the employee advocacy tool created within Hootsuite)

What problems is the product solving and how is that benefiting you?
Better reporting. Hootsuite is open to any type of suggestion that would help our company (and me) with better reporting, or reporting that suites my needs better than waht they have.

Darshana B.
Star Rating: 4.5

What do you like best about the product?
Things I like about Hootsuit Centralized Social Media Management Time Efficiency Social Media Monitoring Analytics and Reporting Collaboration and Team Management

What do you dislike about the product?
Things I dislike about Hootsuit Limited Platform Support Cost Learning Curve Dependency on Third-Party Platform Limited Real-Time Engagement User Interface and Navigation User Interface and Navigation:

What problems is the product solving and how is that benefiting you?
Hootsuite solves several problems for businesses and provides corresponding benefits: Here are few Manages multiple social media accounts: Saves time and effort by allowing users to handle multiple accounts from a single platform. Schedules and publishes content: Enables users to plan and schedule posts in advance for consistent and timely content delivery. Monitors social media activity: Keeps businesses informed about relevant conversations, mentions, and hashtags across social media platforms. Facilitates audience engagement: Allows businesses to interact with their audience by responding to comments, messages, and mentions, fostering better customer relationships.

Kevin H.
Star Rating: 4.5

What do you like best about the product?
The visibility to see all our social and being able to interact where necessary is a huge time save. Having a team that is not all together the visibility make it easier to view as needed no matter where we are.

What do you dislike about the product?
Posting to Pinterest tends to be an issue, we have a work around which is fine. The balance of the positives outwieght this by making our work load easier to manage.

What problems is the product solving and how is that benefiting you?
Have a younger team and doing reevaluations and reviving our social presence Hootsuite has helped to all be on the same page and getting comparative performance to see where are efforts are paying off

Lea R.
Star Rating: 5

What do you like best about the product?
I love the schedule ahead feature for placing my posts for the week ahead of time. Set it and forget it! also, monitoring your streams in a one stop manner on the platform vs. toggling through browsers is super helpful.

What do you dislike about the product?
The only thing I don't like is not being able to tag people or businesses with differing handles on Facebook vs. Instagram vs. Twitter. You end up having to post multiple times if the person/businesses handles aren't the same across all.

What problems is the product solving and how is that benefiting you?
Monitoring and posting to our Facebook, Instagram and Twitter pages simulatenously instead of toggling through browers constantly thorughout the day. Helps tremendously with time management.

Mohamed Y.
Star Rating: 3

What do you like best about the product?
Learning and using it in customer care and engaging with the customers is straightforward. So my team can work efficiently on the tool to reply to our customer's inquiries and complaints. also, the App is a very helpful addon as I can handle the incoming while not having my laptop

What do you dislike about the product?
The least helpful thing, from my point of view, is the reporting and analytics metrics. Hootsuite missed a lot of performance metrics, and also they need to add a feature that allow us to put our sentiment on each message

What problems is the product solving and how is that benefiting you?
Hootsuite helped me to get all incoming messages from a different source and bring them together in one place, which allows us to handle all incoming message in less time compared if we handle them from each platform.

Julia B.
Star Rating: 5

What do you like best about the product?
Hootsuite provides effortlessly integrated monitoring of multiple social media platforms. It allows us to meet our customers' various needs on nearly any platform they choose to reach out on. It also provides intensive categorization and reporting tools that help us to keep track of trends in the topics that are most important to our customers from day to day.

What do you dislike about the product?
Recent updates to the tool have made our categorization process a bit more challenging; however, their team's support is always open to feedback and willing to consider their clients' feedback.

What problems is the product solving and how is that benefiting you?
Hootsuite helps our business to engage with our customers on multiple platforms. It also helps us track data trends and analytics so we can keep the company updated on various hot topics.

Andrew D.
Star Rating: 4.5

What do you like best about the product?
Hootsuite assessability has been the best part. By that, I mean being able to juggle all of our platforms effectively in one spot. Also, the ease of validity of stats and being able to put those into a report to easily and quickly send to my bosses.

What do you dislike about the product?
The only downside at the moment is the lack of availability of stats. I know we are in a transitional period, but when I log in to get crucial stats, and i keep getting error messages with no solution, which can become irritating.

What problems is the product solving and how is that benefiting you?
Hootsuite really helps us solve all of the above problems with a concise location. They biggest struggle I had was being able to find everything I needed to see in one locaiton.

Heather E.
Star Rating: 4.5

What do you like best about the product?
Hootsuite is so helpful with managing an enterprise level of social posts. Our company can have a LOT of social posts that different categories want to post at the same time, so having the bird's eye view with a calendar and being able to tag posts for reporting ultimately gives us "back up" with data when we need to move things around when it gets too crowded.

What do you dislike about the product?
Working with Hootsuite has been great! Not much to complain about.

What problems is the product solving and how is that benefiting you?
Making sure the calendar of posts does not get too busy and focuses on what's important with our business. Track and monitor types of posts that do well to report back to the company and help guide teams on what works/doesn't work on social.

audry a.
Star Rating: 5

What do you like best about the product?
I love how everything is easy to use. It is a great platform that allows you to make multiple post at the same time and manage the engagement of those post. Amazing!

What do you dislike about the product?
The platform was amazing overall. The only downfall is that I was not able to delete or edit post on live time. I had to go to another platfrom to fix these errors.

What problems is the product solving and how is that benefiting you?
This platform is help;ing others manage their business accounts to make things easier for the consumer. It was very beneficial to have everything in one place just for visibility and clarity.

Angela K.
Star Rating: 5

What do you like best about the product?
The day I was introduced to Hootsuite my work life turned around, literally. From day one the platform has been amazing. Product support has always been fantastic in the very few engagements I have had to deal with them. And they have had some pretty exciting innovations over the past few years. Check them out, you won't regret it!

What do you dislike about the product?
No downsides. It's an altogether pleasant expereience using this platofrm and I can't fault it in any way.

What problems is the product solving and how is that benefiting you?
I primarily use Hootsuite for social media management across Twitter, Instagram, Facebook and LinkedIn. It's a powerful, easy to use tool that does exactly what it claims to. Makes my life much simpler and cuts out so much time manually trying to manage things. I can only imagine all the other features are just as great!

Anabelle L.
Star Rating: 5

What do you like best about the product?
Hootsuite has completely changed the way we work on social media. Its all-in-one platform is easy to use and useful. Having everything in one place really makes our job of doing everything much simpler!

What do you dislike about the product?
Since the big wave of layoffs, getting support takes a bit more time but they still reply within a reasonable timeframe. Our account manager is awesome and always available. :)

What problems is the product solving and how is that benefiting you?
Hootsuite has everything in one place so it lowers the risk of discrepancies and having to look through multiple platforms. Their Owly Writer also really helps in cases of writers block.

KENNETH D.
Star Rating: 4.5

What do you like best about the product?
I really enjoy being able to schedule and optimize social media campaign for clients and pull raw data for them when they most need it. In comparison to other brands I find that Hootsuite offers more insight and connectability with its publics.

What do you dislike about the product?
I really don't like that the learning academy cost, it is really a stab in the back when you have Google and Amazon that offer the same academy for free. I would like to see a change in the academy especially for interns looking to bridge into the industry.

What problems is the product solving and how is that benefiting you?
Hootsuite offers more options to expanded insight especially when it comes to trying to access the problem that most companies face in their crisis. This solution has allowed my company to reach the necessary people in a timely manner.

Laura C.
Star Rating: 5

What do you like best about the product?
Have used a few social media tools and found Hootsuite to be the best. There's a lot of the team who use it and as the social media manager, I'm able to easily delegate roles like certain admin or viewer roles. It has everything I need for scheduling and analytics, and responding to customers. The platform regularly updates with new tools too, like the recent introduction of Grammarly.

What do you dislike about the product?
There isn't much wrong with Hootsuite, whenever we do have any issues, the team helps and sorts things out quickly. I am very happy using Hootsuite and I know the rest of the team are too.

What problems is the product solving and how is that benefiting you?
Having multiple accounts, we find Hootsuite a fantastic way to keep track of these accounts and schedule content for each platform. We also found the analytics to help save time as previously we used to go into each platform to see post performance. Hootsuite helps me to oversee all the accounts too as a manager when previously I didn't have awareness of all the accounts.

Madeline D.
Star Rating: 4.5

What do you like best about the product?
I like how Hootsuite makes managing my social media profiles a breeze. It has great support for many different platforms, and you can even schedule posts so that content is automatically published at the optimal time. The ability to generate analytics reports on every aspect of the platform is also really handy! Another nice perk is that there's no huge upfront cost to joining - with reasonable paid add-ons and free account options, it's easy to find something within your budget to suit all your needs.

What do you dislike about the product?
I think Hootsuite is a great platform overall, but I don't like how intimidating and complex it can be for those without any previous knowledge of customer relationship management software. A useful addition would be some sort of tutorial provided after the user downloads the application to help new users get up to speed more quickly.

What problems is the product solving and how is that benefiting you?
Hootsuite helps my team and I save time by centralising our content and communication management. We were overwhelmed juggling all the different sites, applications, feedback and reviews we had to keep track of before we discovered Hootsuite - now it's a breeze.

Eilidh F.
Star Rating: 4

What do you like best about the product?
Have been a Hootsuite Enterprise customer for five years now - have always had great experiences with their Customer Success team. Over the years, our account has had a few customer success managers, and each has been incredibly helpful, diligent and great to work with. They take customer feedback seriously, and some of our requests have become actual dashboard functionality. Hootsuite does a great job of keeping enterprise customers up to date on the product road map, and their support team has always responded quickly.

What do you dislike about the product?
Social media schedulers are expensive and Hootsuite is no exception - we are an Enterprise account with 25 seats and Hootsuite is a significant expense for our team. While the dashboard is good, some of the newer scheduling tools out there have a sleeker, more streamlined look. I think Hootsuite could be due for a dashboard overhaul in the near future to keep up with the look and feel of competitors.

What problems is the product solving and how is that benefiting you?
Hootsuite helps us manage a number of social networks that would not be feasible to manage in the social networks' native Business tools. The level of customization allows different users to have different levels of access, keeping accounts managed only by those who should have access. The analytics function helps us report both individually and as a portfolio.

Aliya B.
Star Rating: 5

What do you like best about the product?
Content, community, and analytics management is all in one place. we don't have to check anything from the native social channels and it is consolidated under one roof.

What do you dislike about the product?
Some posts fail to publish and we have to repost them again. I hope this is fixed soon. Lastly, this is not a dislike but it would be a great if its possible to write and tag users on IG stories from Hootsuite.

What problems is the product solving and how is that benefiting you?
It saves a lot of time because we can bulk-schedule our content in advance. Most of all we can provide brand-approved content to all social media managers directly by adding it to the Hootsuite content library.

Dalayna M.
Star Rating: 4.5

What do you like best about the product?
The ease of use in platform for separate post customizability, as well as AI integration and helpful tips and tricks along the way. Reporting has never been eaiser.

What do you dislike about the product?
Unfortunately there are some minor glitches in the service, such as account disconnection, and some limitations that require workarounds (external file compression, instead of in-platform), but overall still a highly usable service.

What problems is the product solving and how is that benefiting you?
The time it would take to individually copy and paste copy and graphics onto different platforms used to be very cumbersome. Now in Hotosuite, this processs is simplified and centralized for ease.

Alexandra W.
Star Rating: 4

What do you like best about the product?
Hootsuite is an intuitive, user-friendly social scheduling platform. It is easy to communicate between departments on our needs. I am on the platform daily, looking at data, scheduling posts, responding to messages, etc. We recently added new members and a new company to our team, and they were able to hop on board quickly and adapt to our strategy. It's nice to have a responsive representative there to help and share new features. I also love the continuing education aspect of monthly webinars and training opportunities.

What do you dislike about the product?
Overall I enjoy using the platform. There are always going to be a few bugs here and there. Over time Hootsuite has done a good job adapting to new social features that come out, sometimes slower than we would like, but I understand it's a lot of new pieces and moving parts. And social platforms only give you so much information. Having an SEO scoring tool for our social captions would be helpful.

What problems is the product solving and how is that benefiting you?
Hootsuite has a lot of social tools in one place. There are a lot of helpful tools, which can be overwhelming if you don't know how to use them, but they are useful. I use Hootsuite to grab data and share it with my team monthly. I especially like scheduling posts ahead of time. If our best time to post is after work hours or if I am out of town, I don't need to worry about it!

Sophie B.
Star Rating: 5

What do you like best about the product?
The fact it's a one stop shop. You can post across multiple social media networks, boost posts and even reply to comments. I love that it gives you access to reports as well. It's very helpful to see how your posts are tracking.

What do you dislike about the product?
That you have to individually re-schedule posts if you need to change the original post date. I wish it gave the option to re-schedule all posts at the same time for the same day.

What problems is the product solving and how is that benefiting you?
As I mentioned before, I love that I can create the same post and post it simultaneously across all our social platforms. I also love the new feature (or not so new feature) where you can change the image to suit the social network without having to create three separate posts.

Becky B.
Star Rating: 4

What do you like best about the product?
My organization has been a Hootsuite user for more than 11 years. We've found that it continues to be a great program to scale when you have a significant group handling social media for their respective areas within the organization (and are often wearing a number of hats). Hootsuite is very user-friendly and makes it easy for me to empower others to manage their social accounts responsibly by planning ahead, understanding analytics and maintaining consistency. Our primary contacts with Hootsuite over the years have been a huge asset to help us through any issues we've encountered and the support team is fast and thorough.

What do you dislike about the product?
The primary frustrations we have with Hootsuite have more to do with Meta/Twitter/LinkedIn APIs than Hootsuite. We know they're at the mercy of those companies but they do a good job of communicating with us about what is going on when there are issues.

What problems is the product solving and how is that benefiting you?
We use Hootsuite to do a tremendous amount of planning, listening, engaging and data creation and processing. Having a centralized place to handle the large volume of social media channels we're responsible for is incredibly valuable. Hootsuite and their partner products are a huge part of the success of our soical channels.

Samantha G.
Star Rating: 5

What do you like best about the product?
Hootsuite is our daily go-to for scheduling content (we particularly love the ability to tag products from our commerce catalog), analytics reports, and social listening. As a corporate brand with multiple subbrands and social media channels, it is integral for us to be able to manage our content all in one place.

What do you dislike about the product?
Although Hootsuite is great at taking feedback/user requests, there are a few features I wish would get pushed through and prioritized more expediently (for example, the capability to tag Facebook posts with items from the commerce catalog). There is also some discrepancy between the analytics from Meta and from Hootsuite, making it unclear which numbers we should use in our reporting metrics.

What problems is the product solving and how is that benefiting you?
As a lean mean social media team, Hootsuite gives us the gift of TIME! By having everything in one place and being able to easily and quickly schedule content, download pre-built analytics reports, and see all of your interactions, we can stay ahead of our workload.

Brandi C.
Star Rating: 5

What do you like best about the product?
Utilizing Hootsuite to schedule and make instant posts on multiple social media outlets has saved me time and improved my prodictivity.It formats each post to fit the outlet automaticllay and keeps me from getting distracted and going down a rabbit hole.

What do you dislike about the product?
Leaves more room in my day for getting other things done lol.

What problems is the product solving and how is that benefiting you?
I do not have to log in and go to each individual outlet to post or modify an origioanl post to fit each outlet.I also really love that i can schedule them for the week to automatically post.

Stephanie W.
Star Rating: 4

What do you like best about the product?
I like that all the different functions of managing social media operations are included in one place - we can listen, publish content, pull analytics, and more.

What do you dislike about the product?
A lot of the additional functionality pieces are add-ons and the cost can be very expensive. There are also sometimes differences in data from what you get in Hootsuite compared to what you may get from a social media platform natively - which can cause confusion and make analyzing data hard.

What problems is the product solving and how is that benefiting you?
Hootsuite solves our business need for an enterprise solution to manage multiple social media channels and accounts across a large team of staff. It helps keep us organized and working efficiently in service of our constituents.

Ana O.
Star Rating: 4

What do you like best about the product?
It’s easy to use and a great help to manage multiple accounts. The planner is a fantastic tool to get a better visualization of the media posts and to know what's the best time to post something.

What do you dislike about the product?
It’s expensive for a small business that works with non-profit foundations. The limit for the number of accounts it can get is low. It would be great if different social networks (like Twitter, Facebook, and Instagram) could count as one for the same business.

What problems is the product solving and how is that benefiting you?
It allows us to post several posts on different social networks in the same place and is very useful for scheduling the best time to do it. It saves a lot of time, and we are just starting to use AI; it gives great content ideas.

ariel i.
Star Rating: 4

What do you like best about the product?
As a Hootsuite user, what I love most about the platform is its intuitive and user-friendly interface. Hootsuite enables me to efficiently handle all my social media accounts in one central hub, simplifying my management process. The scheduling feature is a standout, allowing me to plan and schedule posts in advance, ensuring a consistent presence. The monitoring tools are invaluable, helping me keep track of mentions, comments, and conversations relevant to my brand. Additionally, the analytics and reporting capabilities provide insightful data to optimize my social media strategy.

What do you dislike about the product?
I am not able currently to schedule post before 5 minutes and scheduling in a specific time including secods, some AI could also be added to aid in the whole process

What problems is the product solving and how is that benefiting you?
Firstly, it simplifies my social media management by allowing me to access and manage all my accounts in one centralized platform. This saves me time and effort, as I don't have to log in and out of different accounts individually. Secondly, the scheduling and automation features are incredibly beneficial. I can plan and schedule posts in advance, ensuring a consistent and regular presence on social media without having to manually post in real-time

Verified User in Education Management
Star Rating: 4

What do you like best about the product?
the best thing about Hootsuite is that everything is in one place. It's very easy to choose and use between different areas. The organization in the tool is something I can only approve of. The tool is self-explanatory and can be used directly by employees. Training was hardly necessary. The new planner also looks very appealing and is part of the editorial plan. The analytics functions are very good! The dashboards can be customized and used directly. My colleagues are happy about the reports every month.

What do you dislike about the product?
Minor updates are still needed in some places. Especially in the new Inbox 2.0 there is still room for improvement. Simple linking of profiles is missing. Some platforms are not completely supported and you have to manually distribute a like. It is also difficult to see whether a conversation has been assigned to one. There is only New / pending / Resolved but the "Assigned" section is missing.

What problems is the product solving and how is that benefiting you?
It helps us to schedule posts and choose the best timing. Comments and messages are answered promptly and the analytics functions are used every day. We save a lot Time now!

Tanya V.
Star Rating: 5

What do you like best about the product?
I like the ability to schedule posts in advance. I have also appreciated being able to see all of my posts coming up and also the new feature that will help us generate content!

What do you dislike about the product?
I wish I had more time to dig deeper into the features offered by Hootsuite. I use it for small projects but would like to learn more about the other features offered!

What problems is the product solving and how is that benefiting you?
I like being able to see all of my social media platforms in one area and also being able to schedule posts!

Verified User in Consumer Services
Star Rating: 4

What do you like best about the product?
How easy it is to use and how easy it is to get team members onboarded. The overall structure of the platform is clean, the help provided is simple and generally, it takes a lot of stress out my day-to-day.

What do you dislike about the product?
In the 3 years that I've been using it it doesn't seem to have innovated as much as other platforms. I know it's fairly restricted by APIs but generally I haven't come across an update that I'm excited by. It's always met with a downside... e.g. the scheduling of IG stories, however not having the ability to link out in said stories or use the interactive function features... to give one example

What problems is the product solving and how is that benefiting you?
As a global company we have a lot of markets and channels that we need to have a holistic view on. For me, going into Hootsuite I can see everything that's going out, pull things easily in the case of a crisis comms issues, as well as seeing reports in one dashboard. It's really the convenience

Verified User in Biotechnology
Star Rating: 4

What do you like best about the product?
Hootsuite is a vital part of our analytics because it has tagging features. We split up the kinds of content we post with Hootsuite tags. We're able to see how videos perform in relation to static photos, or how certain products rank against other products.

What do you dislike about the product?
Hootsuite post performance analytics are all around good, there is the occasional issue that the terms they allow you to sort by do not match the terms you can sort by on the social media site itself, but that doesn't stop business. The main issue is that the account analytics are horrible. The dashboard is hard to read, the user experience is not intuitive, and the metrics are not the typical ones social media marketers gravitate to.

What problems is the product solving and how is that benefiting you?
Hootsuite allows us to schedule our social media posts in advance and gives time suggestions based on user activity, which gives me more time for other kinds of work. It also allows us to tag and sort our social media posts by content types, product types, and campaign types so we can bench mark analytics against each other and analyze which kinds of posts do best.

Ashleigh S.
Star Rating: 4.5

What do you like best about the product?
I've been using Hootsuite for coming up to 6 years now. The core platform itself is user-friendly and intuitive, and good value for money. I like the Hootsuite brand, its content, and what it stands for. If I reach out to a customer success rep, I can usually expect a pretty prompt response. I am excited about new developments that Hootsuite is working on such as AI-generated content suggestions and improvements via OwlyWriter AI. I would recommend the platform to others working in social.

What do you dislike about the product?
Some of Hootsuite's added value features, aside from the core functionality, have been a bit clunky. We trialed the employee advocacy bolt-on, as well as the social listening, and weren't massively impressed with either of those. Little things are annoying like when you've paid to have a verified Twitter account and thus are allowed an extended character count, but when scheduling through Hootsuite, this isn't allowed. Sometimes bugs and doesn't share a post to a certain network for no obvious reason.

What problems is the product solving and how is that benefiting you?
Hootsuite is making it easier to plan, schedule and optimise organic social content across all of our channels. It streamlines this activity and helps us save time and become more proactive and agile in our social media management.

Tom F.
Star Rating: 4

What do you like best about the product?
- Easy to navigate around the platform, became second nature to me incredibly quickly - Vast amounts of training courses and certifications available to get yourself up to speed - Impressive analytics capabilities, cross-platform comparison and reporting

What do you dislike about the product?
- Limited by API of social platforms, i.e. despite having Twitter Blue, I'm limited to 280 characters in Hootsuite - Scheduled posts sometimes fail to go live when rich in media, such as a video or multiple photos

What problems is the product solving and how is that benefiting you?
- Social post scheduling and management across 5 different platforms - Platform by platform analysis of performance and trends - UTM tracking and campaign breakdown - Monitoring of comments/mentions of platforms so we can engage

Miriam A.
Star Rating: 5

What do you like best about the product?
I love that I am now able to post in both French and English and select the appropriate segment of my market properly. The new Ai feature has helped me in those moments when I have writer's block, and the Grammarly built-in feature makes spotting last-minute copy mistakes a breeze!

What do you dislike about the product?
I would like to understand better how to build reports for social media performance better. It does not give me exactly the info I need, and I think that getting training on Hootsuite could make my life as a Digital Marketer easier.

What problems is the product solving and how is that benefiting you?
We are based in Quebec, and the government requires us to post in both languages. Hootsuite has made posting in different languages a breeze, and it has given me tools for social media monitoring.

Maggie H.
Star Rating: 5

What do you like best about the product?
The best thing about Hootsuite is having all the data and analytics in the platform ready for the client. I love how you can also customize them into a fun report.

What do you dislike about the product?
I wish I could schedule reoccurring posts (ex: once a month on Mondays) instead of having to click "scheduled and duplicate" numerous times. I have a reminder post we like to post twice a month, so this does get repetitive.

What problems is the product solving and how is that benefiting you?
It is nice to have all content in one area, and all of our team has access to it. I also like how the platform will scale the image best for the platform. This cuts down the time on making graphics.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
I like that I only have to spend about five minutes and I'm able to schedule social posts for weeks. I recently had a friend compliment me on how consistently I post and at first I didn't know what they were talking about because it takes very little time or effort to maintain a consistent presence online

What do you dislike about the product?
One potential drawback of Hootsuite is its pricing. While there's a free plan with limited features, accessing the full range of capabilities requires a paid subscription. For small businesses or individuals on a tight budget, the cost of Hootsuite's premium plans may be prohibitive, especially when compared to other social media management tools that offer similar functionality at a lower price point.

What problems is the product solving and how is that benefiting you?
It allows me to save time and effort, streamlining social media management tasks, and allowing me to maintain a consistent online presence. From an outbound posting standpoint, it's super easy.

Kelley W.
Star Rating: 4.5

What do you like best about the product?
I really love how easy to use HootSuite is. The interface makes social media interaction and management a breeze, allowing users to access multiple profiles at once, while providing helpful tools such as link shorteners and publishing schedules to make content planning easier. In addition, streams help you keep track of any hashtag selections or topics by showing when someone has referenced your post - truly invaluable! Its effectiveness exceeds all expectations, so I highly recommend using Hootsuite if you need help managing your company/client's online presence in terms of effective segmentation and scheduling.

What do you dislike about the product?
I have found that Hootsuite often struggles to show users comprehensive analytics, especially if you want more detailed reporting than what is provided in the basic plan. In addition, navigating the dashboard can be quite slow and clunky at times due to the somewhat outdated presentation of posts, which makes organising social media content a chore rather than the smooth sailing it should be for me.

What problems is the product solving and how is that benefiting you?
Hootsuite solves the problem of efficient social media management. This platform allows me to save time by scheduling posts for my accounts rather than having to post them manually every day.

sarah k.
Star Rating: 5

What do you like best about the product?
i oversee 20+ companies with 3+ social media platforms, so this makes it easy to post

What do you dislike about the product?
i wish it were easier to edit posts that have been posted in hootsuite, versus going to the native site

What problems is the product solving and how is that benefiting you?
being able to post with ease on one platform, versus logging into various platform to post - keeps it organized

Derek G.
Star Rating: 5

What do you like best about the product?
Hootsuite has been beneficial for us to schedule posts out in advance for our 30 hotels and 9 restaurants. Our marketing team has been able to save so much time creating posts and focus on creating higher quality content.

What do you dislike about the product?
The only downsides that we have experienced using Hootsuite are some of the levels of permissions that the social media applications allow them to have. For example, you can't actually post stories directly they just become a draft in your Instagram app, and you have to log in to finish posting. I know it is something they are working with Meta on.

What problems is the product solving and how is that benefiting you?
Hootsuite has allowed us to keep track of our numerous social media accounts so much easier. I can monitor what my interns are up to on a daily basis and track their posting performance. From a team aspect it comes in handy.

Asel .
Star Rating: 4

What do you like best about the product?
having access to all social media profiles from one place, publishing posts or whatever at once in all accounts, responding quickly to customer reviews and messages, you can collect all the keywords in one place and calmly do brand listening, quickly create reports, in general, the application has everything for the efficient work of a social media manager

What do you dislike about the product?
it is impossible to track publications on Instagram by location, had to open Instagram just for this action, auto-publishing is buggy if you schedule a post for 3 or more pages on Facebook, the price, paid version is not always enough for work, and additional plugins are not cheap, sometimes managers answer not to solve the problem but to sell a new extension))))

What problems is the product solving and how is that benefiting you?
significantly speeds up routine work, so we can devote more time to the development of our accounts and solving customer problems

Nicole Y.
Star Rating: 4.5

What do you like best about the product?
Recommended posts, preformated posts, security of company compliance, options of available images, and the ability to create and preload my material. I can spend a couple of hours once a month and fill my social media accounts for Facebook and Instagram. It is too easy not to use!

What do you dislike about the product?
The image library will need to grow over time.

What problems is the product solving and how is that benefiting you?
Keeps me from procrastinating on social media marketing. Makes posting qick and simple. I most appreciate the help with company compliance.

Kim W.
Star Rating: 4.5

What do you like best about the product?
Hootsuite was the first social media management tool I ever used in my professional career and I have always loved the ease of use that this tool provides for beginners and novices alike.

What do you dislike about the product?
In the past, Hootsuite did not provide the same level and depth of social media analytics as some other robust platforms such as Sprinklr, but from a scheduling and monitoring perspective, it was fantastic.

What problems is the product solving and how is that benefiting you?
Hootsuite makes social media scheduling on multiple platforms easy and quick. It saves time when you can create and schedule multiple posts at once. The tool is also very user-friendly for monitoring posts, followers, engagement, hashtags, and more.

Christa P.
Star Rating: 4

What do you like best about the product?
HootSuite has everything you need to draft, publish, monitor, and analyze social media content. I love that it's all in one place and the platform is intuitive and user friendly.

What do you dislike about the product?
Occasionally social media profiles disconnect so you have to reconnect them in order for posts to publish. This bug has happened less in recent memory, though.

What problems is the product solving and how is that benefiting you?
There are endless tools out there for social media marketing, and it gets overwhelming scheduling posts for one channel here, one channel there. HootSuite solves that issue.

María José C.
Star Rating: 3.5

What do you like best about the product?
What I like the most is that the tool allows and simplifies the publication of a post on different social medias I think this saves time and helps to avoid errors

What do you dislike about the product?
The lack of a program for their training. I think it was a lot of information left out from this. It would be best if you could share a program of what we can review and if we are exploring all the features of the tool

What problems is the product solving and how is that benefiting you?
the problem we had at first, was the lack of approval for different posts and with Hootsuite we have this tool now.

Jenna G.
Star Rating: 4.5

What do you like best about the product?
Being able to schedule content across multiple platforms and make changes to each one specifically makes it easy so I don't have to go to each platform to post content. Having the analytics available to see audience growth and best times to post is valuable. I appreciate the new Inspiration for content and integration with Canva. The ability to publish to mobile has been helpful when I want to use the tools directly in the app. It saves me time to start the post/story in Hootsuite. I also love being able to respond to messages across all our accounts from one location which works better than Meta for me. I also appreciate the webinars they offer. I've learned a lot from them.

What do you dislike about the product?
I don't create reels in Hootsuite or outside the app at this time very often, so I can't use Hootsuite for that content.

What problems is the product solving and how is that benefiting you?
Hootsuite give me one place to address all the comments across multiple platforms which saves me time trying to find them all, especially from our Meta ads. It helps save time for creating content that can be individualized for each platform rather than creating the content directly in each platform separately. I see the best analytics about our audience growth from Hootsuite, versus Meta. I can download reports to share with our Marketing VP and our team. They are visually appealing and help tell the story well.

Lauren O.
Star Rating: 5

What do you like best about the product?
Hootsuite is the home to all things social media marketing. When I go here, I can easily monitor multiple social media streams in one place, schedule posts in advance, and even view my analytics for each channel/platform based on my own set range of dates. It has made working in social media so much more coherent!

What do you dislike about the product?
The only fault of Hootsuite thus far is the difficulty I had setting up and connecting all my channels to be able to schedule and monitor posts. The most challenging channel to connect was Instagram.

What problems is the product solving and how is that benefiting you?
Hootsuite provides a platform that does it all in one place. By coming to this website, I am able to monitor the performance of my social media posts, analyze the analytics, and see what trends are most popular/what posts are performing the best. The most helpful thing Hootsuite solves for me, however, is being able to schedule my posts in advance. By doing this, I can easily stay ahead on my work and allow myself to have more free time on the weekends (or during the week) without having to worry about logging into each of my channels and posting individually.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Couldn't ask for an easier user experience out of a social scheduling platform. Can easily segment posts by social platforms, campaigns, etc. The Analytics feature is seamless, and I love that I can quickly pull results in the "Post Performance" section for one-off metrics requests rather than creating a whole new report.

What do you dislike about the product?
I'm very interested in the Amplify employee advocacy tool, but I wish it were paid for as a lump sum fee, not by each connection. We have a large Sales organization, and it'd be great to have everyone on board, not just a select group of folks.

What problems is the product solving and how is that benefiting you?
Hootsuite makes social media management such an efficient experience. I'm able to schedule my social posts for the day in mere minutes, which leaves more time for me to strategize future content and review analytics.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Hootsuite has always been my social media management go-to, with its multi-column design being an industry standard. For corporate solutions it provides the tools needed to be successful and bring strong analysis to messaging.

What do you dislike about the product?
When compared to some competitors, Hootsuite is showing its age in function and UI. Innovation has slowed - one wonders if this is due to reductions in force at the company. For those new features that are delivered, many aren't really useful for my needs. UI is slowly being addressed, but the replacement of tired elements has mostly been done with features that offer a reduced, not improved, experience. This has been frustrating to watch.

What problems is the product solving and how is that benefiting you?
Bringing all tracking/publishing/measurement tools into on place is ideal for a secure environment, especially with SSO and enterprise security requirements. It's our daily workhorse.

John K.
Star Rating: 5

What do you like best about the product?
One of the most notable aspects of Hootsuite is its account management team. Davis, who was assigned to help my team, is highly knowledgeable and was always noticeably available to assist us with any questions or concerns, particularly when our software was going through rolling upgrades. They've proactively offered advice and recommendations on improving how we deploy our tactics on social media.

What do you dislike about the product?
Inability to directly make paid posts on LinkedIn. But I understand this is a platform issue for Linkedin and less so for Hootsuite.

What problems is the product solving and how is that benefiting you?
Consolidated and timed postings.

Justin R.
Star Rating: 3.5

What do you like best about the product?
Hootsuite has a simple to use dashboard and the new AI functions are GREAT! I use them for content ideas and caption creation. Hootsuite is one of the better marketing tools I have used.

What do you dislike about the product?
The social networks seem to get disconnected alot causing some issues with reporting, etc. It's definately something you have to keep and eye on regularly, can't just connect them and forget them.

What problems is the product solving and how is that benefiting you?
Social Media content scheduling to get ahead on our marketing initiatives and creating custome reports. The AI functions help with content ideas and caption creation.

Mtra. Heiddy C.
Star Rating: 4.5

What do you like best about the product?
Easy to use, fast to find images and to post simultaneously in different social networks, as a rookie for this kind of platforms is really fast to learn how to use it.

What do you dislike about the product?
That sometimes some posts are not schedule because either Facebook or Instagram new policies had changed, but besides that is easy to manage the posts, delete or duplicate them.

What problems is the product solving and how is that benefiting you?
Saving time that is the most powerful one, I can upload and create the posts for a whole year in advanced and being able to have time to keep my work on the right track. That´s the most important thing that Im happy while using Hootsuite.

Rebecca D.
Star Rating: 5

What do you like best about the product?
Hootsuite is one of those tools that doesn't require a steep learning curve. It is amazing that they have a free plan for marketers who are just getting started and the Hootsuite Academy gives you all the resources you could possibly need for social media management and more. When you have a large marketing team and cater to different geographies, Hootsuite's scheduling and publishing features become invaluable.

What do you dislike about the product?
Though Hootsuite is an incredible tool to use with great analytics, the pricing for teams is a bit expensive. Since Hootsuite is so easy to use, you'd ideally want to share it with your team and it is an expensive feat to do so which makes it hard for companies with different products and multiple marketing teams.

What problems is the product solving and how is that benefiting you?
Hootsuite helps us analyse our social media performance across multiple accounts and different social media pages. The analytics helps us stay fix our strategies to make sure growth is consistent across all social media platforms.

Héctor A.
Star Rating: 4

What do you like best about the product?
Es una herramienta muy completa y versátil para la gestión de redes sociales. Entre sus características, destaca su capacidad para programar publicaciones en múltiples plataformas a la vez, monitorizar menciones y hashtags, colaborar con otros miembros del equipo y analizar el rendimiento de las publicaciones en tiempo real.

What do you dislike about the product?
Hootsuite puede considerarse de precio alto, en comparación con otras herramientas similares en el mercado, especialmente para las pequeñas empresas o los usuarios individuales. La interfaz puede ser compleja y confusa para al iniciar el uso de la herramienta, pero esta opinión también está ligada a la experiencia previa y habilidades de cada uno.

What problems is the product solving and how is that benefiting you?
Al usar Hootsuite, los usuarios podemos centralizar la gestión de todas sus cuentas de redes sociales en una sola plataforma, lo que ahorra tiempo y esfuerzo. Además, su capacidad para programar publicaciones en múltiples plataformas a la vez ayuda llegar a la audiencia en diferentes horarios y en distintos lugares geográficos, lo que aumenta el alcance de las publicaciones. Asimismo, su función de análisis en tiempo real permite conocer el rendimiento de las publicaciones y ajustar la estrategia de contenido en consecuencia. Por último, su capacidad para colaborar con otros miembros del equipo en la gestión de las cuentas es muy útil para empresas que tienen un equipo dedicado a las redes sociales.

Michael K.
Star Rating: 4.5

What do you like best about the product?
Hootsuite is intuitive and easy to learn. The analytics package is pretty good. The best part is how it streamlines overall social media management. And they have a non-profit discount.

What do you dislike about the product?
The speed of the interface. There is a lag when creating and editing content due to the connection with the social media platforms. It's an annoyance more than anything. And it doesn't seem to be unique to Hootsuite as other tools I've tested perform similarly.

What problems is the product solving and how is that benefiting you?
It streamlines and centralizes management of multiple accounts. It also enables multiple team members to easily contribute. The benefit is more transparency and a better managed process.

Tom D.
Star Rating: 4.5

What do you like best about the product?
We are able to grab analytics for our social channels to determine the best timings and trends. It allows you to schedule a post for multiple channels and will let you know if you need to change the draft to tailor it for Twitter for example. I love the new feature that can give you some ideas of what type of posts you can put out. This helps us come up with new content as we can have a bank of ideas stored and updated regularly.

What do you dislike about the product?
The only issue we have, (which isn't Hootsuite's fault) is tagging people on our images for social posts such as LinkedIn.We have to go into it manually and tag people.

What problems is the product solving and how is that benefiting you?
Hootsuite helps with the management of multiple channels. It's good to have everything in one place instead of going in manually and looking at our engagement with our audience.

Verified User in Marketing and Advertising
Star Rating: 3.5

What do you like best about the product?
Easy to navigate and user-friendly. The streams make monitoring my company's platforms so much more efficient. Its so great being able to see everything at a glance.

What do you dislike about the product?
I know this isn't a Hootsuite issue, but the main platform I use as a content marketer is LinkedIn, and it's a shame I can't use Hootsuite to post more or monitor more in LinkedIn. My company tags a lot of people in our LinkedIn posts so we are not able to use Hootsuite to post on LinkedIn most times.

What problems is the product solving and how is that benefiting you?
Hootsuite is saving me a lot of time when it comes to monitoring and analytics. Having all our social platforms in one place allows us to save time and produce metrics and content so much faster.

Jamie P.
Star Rating: 5

What do you like best about the product?
Our upgraded Hootsuite Business account allows us to pre-schedule multiple posts for various social media platforms in one easy-to-use window.

What do you dislike about the product?
Improving the ability to tag accounts when creating posts for the various social platforms would be appreciated. Currently, this can be done for Facebook and Twitter, but does not seem to work for Instagram.

What problems is the product solving and how is that benefiting you?
Hootsuite saves us a lot of time through its ability to pre-schedule posts on several accounts simultaneously (using the upgraded Hootsuite Business account). I commend the company on its frequent updates to improve ease of use and efficiency. For example, the tool for posting/scheduling to multiple platforms includes a window for inserting your text and then separate tabs for each of your social platforms (e.g., Facebook, Instagram, Twitter, etc.). In each tab, you can then customize the wording, tag other accounts, and add appropriately sized photos according to the platform.

Roberto V.
Star Rating: 5

What do you like best about the product?
Handful insights in seconds A complete and fast overview of the performance and feed of all corporate social profiles. A board that allows a good collaborative efforts between coworkers

What do you dislike about the product?
Analytics for Facebook is odd at the moment. It doesn't recollect, for example, impressions per publication. Tik Tok analytics is advancing well, but still far from what you can get from other social media. Hope this gets better asap.

Recommendations to others considering the product:
Worth taking a look at it. It is a way better option to manage and measure a corporate portfolio of social profiles, than manually. It fits most of my necessities as responsible of the communications area and has been a time savior regarding reporting and strategy analytics

What problems is the product solving and how is that benefiting you?
Less time used in producing reports. A more complete perspective on how well our corporate social profile are performing. A more efficient effort in interacting with our audience.

Kiera M.
Star Rating: 5

What do you like best about the product?
Hootsuite allows me to manage all social channels in one dashboard. The platform is simple to use and ensures no customer queries are missed. The content calendar enables us to schedule posts in advance and gives other teams visibility of our social media plan to ensure we are all aligned.

What do you dislike about the product?
Not all DMs appear in the inbox. However, I think this is a restriction with Twitter/Facebook when the customer does not follow us rather than a Hootsuite issue.

What problems is the product solving and how is that benefiting you?
The new inbox features will benefit our team as auto-replies can be generated, and prioritisation functions can be set up. These functions will ensure the most critical messages are replied to first and will give a better experience to our customers.

Marc A.
Star Rating: 4.5

What do you like best about the product?
The features they offer for social media management has everything I need to get my job done, from scheduling posts to pulling data analytics for my monthly reports.

What do you dislike about the product?
I have encountered bugs and glitches in some of their features that I think every social media management software has. It is still tolerable but can be improved.

What problems is the product solving and how is that benefiting you?
- Analytics It makes my work easier and more efficient by monitoring everything that I need to pull for my monthly performance report of the respective account that I handle.

Amanda F.
Star Rating: 4.5

What do you like best about the product?
I love that you can manage multiple platforms from the convenience of a single interface, without losing any of the utilities of each individual platform. As the single marketing manager for a nonprofit, it is super helpful to have such an intuitive program that allows me to create unique, channel-specific content and schedule it based on the best possible times.

What do you dislike about the product?
I wish that the Instagram story functionality worked from the online client. I would love to be able to create Instagram stories through Hootsuite.

What problems is the product solving and how is that benefiting you?
Hootsuite alleviates the need for me to log into multiple platforms and manage them independently. It also helps to see all of the posts that I have going out across platforms at once, so that I can see a planner view of what content is going out through what platform.

Michelle V.
Star Rating: 5

What do you like best about the product?
I love how easy it is to work with a large team and coordinate our efforts on social media.

What do you dislike about the product?
I wish there was more information about the incoming messages. For example, Instagram private messages are called Direct Messages, as are public stories that we're tagged in. It would be helpful to differentiate between the two since it's not always readily apparent.

What problems is the product solving and how is that benefiting you?
Hootsuite provides a platform where we can monitor all of our channels and maintain useful customer interactions.

Simran H.
Star Rating: 4.5

What do you like best about the product?
Hootsuite is the best and most complete tool for social media management in general; it integrates features for virtually everything from social listening, management, and scheduling content to posting, social media analytics and more. It is excellent for managing multiple accounts in one place, we have been using it to control all the social media accounts of the organization, and it has never given us problems; on the contrary, it has allowed us to interact much more with the audience and not to neglect essential details for the success of the future business and customer retention. Hootsuite has been very well-regarded and helpful to the organization.

What do you dislike about the product?
The main disadvantage of Hootsuite is its price which may scare off smaller businesses; however, for all that it has and how to complete it is for managing social networks, I consider it worth it. It could also integrate an option to tag people or brands in the images. Currently, it has to be done manually through social networks.

What problems is the product solving and how is that benefiting you?
The first thing I would highlight about Hootsuite is its function to plan and schedule publications in various social networks through the same place; it has dramatically simplified the work, saved a great deal of time, and allowed us to keep each account updated. Its social listening functions have allowed us to be aware of what is happening regarding the audience's interaction with our published content, to know trends and evaluate the competition to plan our content better. At the level of analysis and monitoring is effective; it allows us to see the reach and other performance metrics in a simple and unbeatable way.

Alistair N.
Star Rating: 5

What do you like best about the product?
Everything under one roof no need to have diffrent products. I use Hootsuit as my go to product for all my Social Media Posts. My favorite is Schudule for later.

What do you dislike about the product?
A little bit of tweaking around reports. Plus a tie in with Canva

What problems is the product solving and how is that benefiting you?
My Social Media posts plus Analytics i can check on whether weekly or monthly on and Scheduling ahead.

Verified User in Financial Services
Star Rating: 4

What do you like best about the product?
We had a pretty good onboarding experience - the sales team were quick and attentive to our organization's needs. Helped us source the right plan and answered any questions we had with a demo. They also offers a range of courses at the enterprise level that our team took full advantage of. The feedback from the courses that I have heard have been pretty good, along with the 1:1 coaching. All in all, we started using the program pretty quickly out of the gate.

What do you dislike about the product?
We tried to set up the approval process ourselves but found it harder to get it functioning the way we wanted it. Eventually, our account rep got a developer to do it for us. This process still isn’t perfect though as limited permissions affect specific individuals’ ability to edit or delete. Since Hootsuite is Canadian, I was surprised that their offerings weren't tailored to their local clients (we're also Canadian). Costs were in USD and they have teams across the continent that they don’t necessarily line up with your own time zone.

What problems is the product solving and how is that benefiting you?
We needed to bring our social media management back in-house and Hootsuite allowed us to do that. The main problem it solved for us was content scheduling and a calendar that everyone had access to, eliminating the need for multiple people to access multiple social media accounts. The analytics they provide are an added bonus and the courses offered some additional training for our team which they seemed to enjoy.

Hannah S.
Star Rating: 4

What do you like best about the product?
The ability to schedule social media posts in advance is excellent. I use it to plan social media campaigns in advance.

What do you dislike about the product?
I think the analytics could be improved. I find that they can be quite confusing to digest and you don't get a full picture of how each channel is performing.

What problems is the product solving and how is that benefiting you?
As a large organisation, we have a number of individuals working on different social media campaigns. Hootsuite allows us to manage a large number of campaigns, ensuring that content is spaced out appropriately.

Alexa G.
Star Rating: 5

What do you like best about the product?
Hootsuite allows us to manage our social channels without any issues and provides a one-stop shop for all things social-related.

What do you dislike about the product?
The Amplify section of Hootsuite still has some bugs that need fixing.

What problems is the product solving and how is that benefiting you?
It allows us to manage our socials and look at all out accounts in one place. We also enjoy the customizable reports in the Analytics section.

Verified User in Higher Education
Star Rating: 5

What do you like best about the product?
Having used Hootsuite for nearly a year, I can say that it is an excellent tool for social media management. One of the most significant advantages of Hootsuite is its user-friendly interface. It is easy to navigate and intuitive; even for those who are not very tech-savvy, many "tech-phobes" in the team have been able to pick it up and use it effectively. It's great that the platform allows you to schedule posts across multiple social media channels, saving the team and me so much time. We also use it to monitor our social media accounts for mentions and engage with our followers directly from the platform, which ensures we don't miss any incoming engagement. Another thing I love about Hootsuite is its robust analytics and reporting features. The platform provides detailed reports on engagement, reach, and other metrics that are essential for measuring the success of your social media strategy. This allows us to take a test and learn approach when producing content without spending hours reporting.

What do you dislike about the product?
However, one of the downsides of Hootsuite is that it can be pricey when adding additional users and using the apps within the platform.

What problems is the product solving and how is that benefiting you?
Using Hootsuite saves me time, improves efficiency, and provides critical data to make informed decisions. This centralised approach Hootsuite enables me to take saves me time by streamlining social media management, making it more efficient and effective.