Kabecca M.
Star Rating: 5

What do you like best about the product?
Multiple emails can be sent, each prepared in advance with a predetermined list of recipients, and even programmed so that if certain recipient don't open the initial email, they receive a follow up message or other helpful alternatives of sending. Thanks to it's effective spam filtering and and anti-spam methods, Act-On has a solid track record of getting emails into subscribers inboxes.

What do you dislike about the product?
When there are numerous individuals on an email template, it behaves strangely ;you must toggle the spacing till it is fixed; and you can only tell when it is repaired when you send a test email because the issues don't appear in the preview part.

What problems is the product solving and how is that benefiting you?
The platform has proven to be incredibly reliable and adaptable to all of our marketing team's demand. It has a tool for building landing pages and lead generation forms. Because of the platforms simplicity, you can effortlessly manage your marketing procedures. The Act-On team works with me till we find a solution if i have a problem or need some technical assistance with it. It syncs flawlessly with our salesforce instance and offers all the reporting i need to track.

Donna L.
Star Rating: 5

What do you like best about the product?
We have been using Act-on since 2008 and their responsive and friendly customer support is what stands out the most. With Act-on, I easily create landing pages, forms, email campaigns, and newsletters to engage customers, nuture leads, and more. Being able to monitor website activity, and measure metrics for ROI is critical to monitoring marketing qualified leads. Being able to track activity for marketing and sales-qualified leads is a huge advantage that allows us to engage with the customer at the right time and leverage what is most important to the customer or prospect.

What do you dislike about the product?
Removing contacts with no emails that were automatically imported years ago when we used the Salesforce integration has to be done manually, one at a time. I wish there were a way where you could scrub the lists and remove all those people without emails.

What problems is the product solving and how is that benefiting you?
Engaging customers at the right time and nurturing customers along the sales journey. Creating our monthly customer newsletter in Act-on via email and saving as a landing page is extremely important and saves me so much time. Plus, we frequently participate in third-party emails with industry magazines, so creating the emails within Act-on and then downloading the HTML files are critical and a huge timesaver.

Richard E.
Star Rating: 5

What do you like best about the product?
I've been using Act-on for a number of years now. As my email marketing platform (both one-off marketing campaigns and automated send campaigns - based on customer activity). As my survey collection tool (using it to collect prospect surveys and polls, and client information and evaluations). As my prospect go to to download white papers and hints and tips. As my client go to area to download workbooks and special instructions. With all this information collected together so that I can mine it and use it to improve what we do and how we comunicate. It integrates well with Salesforce and our bespoke build website.

What do you dislike about the product?
Ghost clicks - they are the bane of my life (and probably anyone else that sends emails) - I know this is not Act-ons fault, but i'm hoping that their amazing developers will find a fix or work around.

What problems is the product solving and how is that benefiting you?
Seeing what our customers see and do, combining it together in one place so that we can target them and exclude them from things that are not relevant. This has saved me and the sale team a lot of time when looking for customer inteligence.

Emily V.
Star Rating: 5

What do you like best about the product?
I like many things about Act-On; the main one is its user interface; it is intuitive and offers excellent functionality and flexibility; it is an easy-to-use tool; we have not required excellent technical knowledge to adapt to its use, and the training for new users has been fast. It has a great variety of pre-designed templates for email campaigns; what I like most about it is that we can customize them to meet our specific requirements; the email editor is straightforward to use and has a drag-and-drop function that makes everything even easier for us. Finally, it is complemented with many integrations to complete the work more efficiently.

What do you dislike about the product?
One of the things that could be improved about Act-On is the loading times; they are slow compared to other tools we have used previously, and, although it is not a cheap tool, it has compensated for it with its ease of use and valuable features to make our marketing work more efficient, the results have been positive.

What problems is the product solving and how is that benefiting you?
Act-On has helped us increase interaction with our customers in a simple and efficient way; campaigns are easy to set up and allow us to have a personalized landing page. It is very flexible in terms of customization, which is something we really liked; we have not found such a level of customization in any previously used tool. Its integration capability is fantastic; it is compatible with a wide range of tools that add a lot to our productivity and make the work less tedious while saving time. The marketing automation options are effective. Act-On makes creating, managing and sending effective marketing campaigns easy; our overall experience has been excellent.

Nicole H.
Star Rating: 5

What do you like best about the product?
The helpful products, and superlative human support provided by my Account rep, but also from their very timely customer service group. As well, they have excellent training and product knowledge/self-learning resources available to users at all times via their Act On University: Connect platform.

What do you dislike about the product?
Not a whole lot, however, the way their contact lists are set up could be more organized. However, definitely comparable to most other platforms and the way their contacts are set up.

What problems is the product solving and how is that benefiting you?
Act On provides great analytics and formatting options in their email software.

yael s.
Star Rating: 5

What do you like best about the product?
It's a complete platform that keeps evolving and developing new product features to keep up with the client’s evolving needs.

What do you dislike about the product?
Additional licenses are expensive and very advance reporting features are also expensive.

What problems is the product solving and how is that benefiting you?
We use Act-On to create mailers, landing pages and forms that capture leads and push the data automatically into our CRM system. AO is ease to use and intuitive. What differenciates AO from its competitors, is its five stars customer care team. Act-On' s customer care team goes above and beyond to help their client. They quickly and seamlessly assist with any questions. They operate almost 24/5. The onboarding is also comprehensive. The training library and resources also come in very handy. Lastly, They often release product updates and enrich their platform with new capabilities.

Erika J.
Star Rating: 3.5

What do you like best about the product?
It's really eady to send an email/emails using this platform. You can send multiple emails and set them up in advance with a set list and you can even program it in a way that if some recipients don't open the first email, they get another email or other useful sending options.

What do you dislike about the product?
One of the downs is there is no undo button. When editing an email, if a block is deleted, you have to recreate it. Also, it does weird things when there are multiple people on an email template. It would be great if saving and progress on templates are saved. It also looks different on the review page and when you actually send test emails. Some pictures are center-aligned, but when a test email is sent, it doesn't show up that way. You have to toggle the spacing until it's fixed - and you only know it's fixed when you send a test email since those errors don't show up in the preview section.

What problems is the product solving and how is that benefiting you?
We use this for sending emails to our clients. It's a good way to have client's emails and send them marketing emails. It's also great that it's set up with our data platform, which can indicate recent webinar attendees and other relevant things like location and other statuses like Veteran business owners.

Verified User in Pharmaceuticals
Star Rating: 4

What do you like best about the product?
We use the bulk email, automated programs and subscription management features the most. I enjoy that it is integrated with our CRM to provide valuable data to our field sales team.

What do you dislike about the product?
The actual integration with Dynamics 365 is clunky, at best, and ineffective at worst. While there have been many improvements over the last few years, it still seems that Dynamics is the CRM with the least compatible integration. I've been told this by the Act-On team as well. Salesforce is a much cleaner integration. Dynamics is super glitchy.

What problems is the product solving and how is that benefiting you?
Act-On allows us to have insight into our subscribers' behavior and engagement with our digital properties. I also like the audience segmentation options. It has increased our engagement scores.

Joshua H.
Star Rating: 4

What do you like best about the product?
One of the standout features of Act-On is its intuitive user interface, which makes it easy for marketers to create and manage campaigns without needing technical skills or assistance. The platform also offers a wide range of customization options, including customizable templates, A/B testing, and real-time reporting and analytics. In terms of deliverability, Act-On has a strong track record of getting emails into subscribers' inboxes, thanks to its powerful spam filtering and anti-spam measures. The platform also integrates with a variety of popular CRMs and marketing tools, including Salesforce, Marketo, and Eloqua, making it easy for businesses to integrate their existing workflows and tools. Another key advantage of Act-On is its robust set of automation tools, which allow marketers to automate a variety of tasks, from lead nurturing and lead scoring to email personalization and segmentation. These tools help businesses save time and resources by streamlining routine tasks and allowing marketers to focus on more strategic initiatives.

What do you dislike about the product?
I think Act-On works great, and I do not have any notable dislikes during my time using this marketing services provider.

What problems is the product solving and how is that benefiting you?
It is helping with building out our email campaigns and capturing data from our emails.

Kim G.
Star Rating: 5

What do you like best about the product?
Templates, Email-Blasting, Data Reporting and Customer Service - always around and willing to help!

What do you dislike about the product?
It would be great if there was a section to pick stock photos similar to CANVA where you can pop them into marketing projects. Maybe even a spot where you can create a gif or video of photos.

What problems is the product solving and how is that benefiting you?
Blasting out a large amount of emails at one time as well as pushing out our daily research to clients - we can view tracking and link to our CRM - Microsoft Dynamics.

Hector B M.
Star Rating: 5

What do you like best about the product?
Act-On technical support always surpasses my expectations. I have put to the test many times the ability to reach support over chat and to get expert advice any time of the day 24x7. Last week I had an urgent question on how to remove email addresses from an existing email list without completely deleting the contact from our account. Within 5 minutes of posting my question on the support chat I had clear directions, including screenshots, on how to do it. Act-on tech support is a step above the rest.

What do you dislike about the product?
I have not experienced any downside to getting technical support from Act-On.

What problems is the product solving and how is that benefiting you?
We standardized all our lead marketing efforts across the organization in Act-On. The platform has proven very robust and flexible to meet the needs of all our marketing teams. The platform is also constantly adding more functionality and capacity.

Heena B.
Star Rating: 4.5

What do you like best about the product?
It provides a customizable email template for email; marketing. It provides a feature to create landing pages and forms for generating leads. it provides a tracking tool to know the website and visitors. It also helps to manage social media platforms for marketing.

What do you dislike about the product?
The reporting and analytics dashboard and features can become more customizable. Its pricing structure is enough high.

What problems is the product solving and how is that benefiting you?
It helps me to automate my various marketing task and also helps my team with marketing such as email marketing. lead generation. It can easily be integrated with our CRM system and helps to manage customer engagement. It provides communication and collaboration features to communicate with clients and customers.

Claudia F.
Star Rating: 4.5

What do you like best about the product?
Acton gives you anything that a marketer needs, any acitivity that a marketing autoamtion platform needs to cover. You can choose what you need and use that part of the platform, or extend your scope further at any momement. The platform is intuitive and you can easily cover your marketing processes with it.

What do you dislike about the product?
Nothing really, the user experience is getting updated lately which is a great help on how the platform looks and functions.

What problems is the product solving and how is that benefiting you?
Acton gives us any insights on our lead and customer behaviors. From email statistics, building landing pages and their behavior, to segementation and running easy as well as in depth complex automations.

Trish K.
Star Rating: 4.5

What do you like best about the product?
I am a new customer, but not new to marketing automation. I've just completed initial onboarding and am very happy with the pace with which we were able to move through it as well as the depth of information covered. Now I'm excited to dig in on using the platform with my team.

What do you dislike about the product?
Documentation is going through a transition, so finding the information I needed was not always easy. That said, their online support was outstanding in their responsiveness and depth of knowledge.

What problems is the product solving and how is that benefiting you?
Act-On provides a platform for marketers to excel at driving engagement across our target segments.

Jenny A.
Star Rating: 5

What do you like best about the product?
I love how user-friendly the entire platform is! It syncs beautifully with our Salesforce instance, provides all the reporting I need to track downstream KPIs, and whenever I have trouble or need some technical assistance, the Act-On team works with me until we have a resolution. In my 18-year career, I have used many different email platforms that do a lot of "fancy" things, but for my business marketing needs, this tool does everything I need it to do without being overly complicated. I recommend it to industry peers all the time.

What do you dislike about the product?
If Act-On found a way for us to send marketing text messages on behalf of individual users, I would add that feature in a heartbeat. I'd also love to be able to choose list views and filter contact lists. Other than that, I don't have any complaints.

What problems is the product solving and how is that benefiting you?
Act-On makes it so easy to build audiences and create campaigns. Rules writing is one of the most challenging parts of creating email campaigns - but with Act-On, it's all so easy.

Brian E.
Star Rating: 5

What do you like best about the product?
Act-On continues to improve their already great platform as digital necessity changes in the landscape. Our team at Act-On has helped us tremendously tailor the platform to our specific needs.

What do you dislike about the product?
I have not found anything that I would say I dislike about Act-On. We still find solutions to problems we didn't know could be addressed within the Act-On platform.

What problems is the product solving and how is that benefiting you?
We signed on with Act-On to become our firm's primary external marketing system. We are currently using it for email campaigns, forms and landing pages. This system continues to be built into our internal systems such as CRM.

Ravi B.
Star Rating: 4.5

What do you like best about the product?
The tool is beneficial and intuitive and helps you compose the most unique and professional-looking emails and send them to your clients or audience for marketing. Enable the users to collect and analyze all the data and information in one place. Easy to create templates, posters and landing pages for your websites. Automotive tools are unique and make your business workflow more accessible and comprehensive.

What do you dislike about the product?
The processing sometimes takes longer time than usual due to limitations seen. The mapping process also sometimes does not provide accurate output or results.

What problems is the product solving and how is that benefiting you?
The platform is so helpful; all the plug-ins available here are too comprehensive in making our business workflow more accessible and more accurate on time. It has been a best marketing for gaining more genuine customers towards our services and organization.

Maria K.
Star Rating: 4.5

What do you like best about the product?
What I like most about Act-on is that I can easily segment my audience and so better adapt the messaging with automated programs which also give a variety of functionalities.

What do you dislike about the product?
When updatin email template I cannot save changes where this email was used, like automated program. I have to introduce same changes in every place it was used.

What problems is the product solving and how is that benefiting you?
Segmentation of the audience is what boosted our understanding on their behaviour, trends, etc.

Jeff B.
Star Rating: 4

What do you like best about the product?
The technical support I receive when needed.

What do you dislike about the product?
I took over the project after a staff member left. I am not well-versed on all the aspects. It is not always intuitive.

What problems is the product solving and how is that benefiting you?
Our need to communicate with a large number of clients and prospects

Michael D.
Star Rating: 5

What do you like best about the product?
The customer support is always the best and very supportive.

What do you dislike about the product?
The downsides are that it can be a lot to handle at times, but the customer support does a great job of walking you through it.

Recommendations to others considering the product:
Must-have for all companies that want to produce leads

What problems is the product solving and how is that benefiting you?
Lead Gen via email marketing campaigns, webinar, and website forms

Oliver M.
Star Rating: 4.5

What do you like best about the product?
Act-On has a very intuitive UI, one of the best in class vs. its competitors.

What do you dislike about the product?
For SME's it's expensive, but the support is first-class.

What problems is the product solving and how is that benefiting you?
It fits perfectly with SalesForce (CRM), seamlessly aligning with Inbound campaigns and automating lead management activities - saving the sales and marketing team valuable time.

Paul P.
Star Rating: 5

What do you like best about the product?
Act-On's partnership is second to none. They provide a dedicated team for our account, engaged and knowledgeable customer support reps, and opportunities to connect with product managers regarding needs for feature rollouts. They also give proactive strategic support based on a solid understanding of Marketing Automation Strategy and overall digital marketing trends.

What do you dislike about the product?
It's difficult to say. We've had needs that Act-On couldn't meet for our CRM integration. However, when we shared them with Act-On, we were quickly added to beta testing and interviews for feature developments based on our needs. They continually work to improve the experience for their customers, and take customer feedback seriously.

What problems is the product solving and how is that benefiting you?
Act-On provides advanced email marketing capabilities and a big-picture view of the sales funnel, from marketing efforts to sales-qualified leads to ROI. Our goal has been to develop a strategic partnership between sales and marketing. Act-On is helping us get there.

Evan F.
Star Rating: 4.5

What do you like best about the product?
Act-On has helped our B2B business segment and market our expertise and solutions to the target audiences we want. By working with our Dynamics CRM, we have an ease of use with Act-On that makes our marketing automation run smoothly and efficiently. Segmentation is simple to create and maintain, and automations are also. It's great software for what we need.

What do you dislike about the product?
There's (of course) a learning curve when you start, but Act-On has great customer service and is available to answer questions promptly. Also, the onboarding courses were super helpful.

What problems is the product solving and how is that benefiting you?
Act-On was brought on to help us segment and market to customers specific to certain product categories that we offer. In addition, we wanted to solve some customer service needs, and Act-On helped us create emailed responses to do just that.

Nieves V.
Star Rating: 4

What do you like best about the product?
The possibility to automate the flows. The information provided by the reports to track the digital activity of our prospects and customers.

What do you dislike about the product?
The learning curve is a bit slow. I miss some options, especially in the content editor.

What problems is the product solving and how is that benefiting you?
Improve external communication processes by automating the process. Generate new leads to help our sales department get in touch with new potential customers.

Verified User in Insurance
Star Rating: 3.5

What do you like best about the product?
Easy to pick up on the ins and outs of the software.

What do you dislike about the product?
It's hard to style email templates the way you would like them to view. The tools that ActOn provides, doesn't work that well, and honestly needs to be updated. You shouldn't have to go in an adjust the code in another program to make the email view correctly. IT doesn't work well with Outlook and the tools that ActOn provides, are all over the place with spacing and alignment. You can't view the entire email as an HTML either. You would have to export it out of ActOn and put in another program to manipulate the coding. Centering images in text blocks are sometimes thrown off as well. It's like ActOn has a mind of it's own and sometimes it works better then other times. I think ActOn should invest in the templates and recode them better.

What problems is the product solving and how is that benefiting you?
They help more on the backend delivery.

Cindy H.
Star Rating: 5

What do you like best about the product?
When comparing Act-On to other products, there are obvious similarities, such as the drag & drop email composer, but what stands out is how you can personalize your content and audience. Not only can you personalize the email templates using dynamic content, but you can also personalize the cadence in which you communicate based on user activity. Additionally, the Act-On platform allows you to review email recipients activity easily, which then allows you to adjust the communication and also gives our team a sense of who is engaging, which in turn creates a list for them to make calls. Instead of these being cold calls, they are targeted, and the end result is a lead who is engaged on a call and moves to next steps quicker.

What do you dislike about the product?
It would be ideal if there were more native integrations. For example, with Zoho CRM, which is the primary CRM we resell. There is a tool that allows us to do this; therefore not a deal breaker by any means, but something that would streamline our process a little more.

What problems is the product solving and how is that benefiting you?
Using the tool, we are able to set up sophisticated automated email campaigns that communicate to leads based on their engagement, the location they are interested in purchasing from, and other characteristics we have gathered on them.

Angus M.
Star Rating: 5

What do you like best about the product?
The platform offers many robust solutions to manage inbound customer contact. Using the email Dynamic Content hand in hand with form conditions is perfect for us

What do you dislike about the product?
Nothing. At first, it all appears a little daunting for someone who might not have had experience with the platform. But you soon learn your way around, especially with customer support.

What problems is the product solving and how is that benefiting you?
Our contact form on our website was not the most user-friendly. I used the form conditions feature to simplify the customer journey. This also makes it easier for me to distribute the responses to the appropriate department. The dynamic content email feature also helped me to customise the response email according to the selection made by the user. I had difficulty understanding the full relationship between the various elements - however, Daniel was ready to assist me all the way. He even arranged a Teams call to talk me through some of the tricky bits. Brilliant service. I'm now on a mission to see how Act-on can help improve our customer experience.

Jonah W.
Star Rating: 5

What do you like best about the product?
I like the ease of use. I'm only at the intermediate level in training, but learning the ARP's is so cool. Overall the ease of designing and sending email options is really great!

What do you dislike about the product?
Sometimes we will get logged off if we step away from our computer and leave the program idle for too long. We've lost unsaved work. Sometimes it does happen rather quickly. Maybe extend the login timeout?

What problems is the product solving and how is that benefiting you?
We are a unique situation. We are an office supply distributor, focused mainly on b2b. Act-on has gone above and beyond to help us. We use the program as an email marketing service for our dealers. The dealers then are able to send marketing emails to sell products to their customers b2c.

Travis G.
Star Rating: 2.5

What do you like best about the product?
I like how ACT On continually gives updates on their platform and reaches out if there are any questions you might have.

What do you dislike about the product?
I don't like how complicated everything is made to be. Especially when it comes to email creation. What you see is almost never what you get.

What problems is the product solving and how is that benefiting you?
Automation and email creation. Their automation makes creating programs and lists super easy.

Scott S.
Star Rating: 4.5

What do you like best about the product?
Act-On integrates easily with CRM processes, which is a big deal to us. Makes it easy to segment customers and distribute content. It is a strong platform we have leveraged for many profitable and useful automated programs.

What do you dislike about the product?
Act-On's best reporting is for its manually triggered emails, and little focus is given on rolling up automated programs. This reporting can and should improve. So should reporting that breaks down for B2B companies (things like by segment, by contact owner, etc).

What problems is the product solving and how is that benefiting you?
Distributing content to targeted audiences is very easy and fast with good integration to CRM sources. This is particularly meaningful for B2B specialized companies like us.

Haleigh B.
Star Rating: 3.5

What do you like best about the product?
I like how easy it is to navigate around the site, and the tabs are helpful to find whatever I need.

What do you dislike about the product?
I dislike how buggy/funky the design capabilities are, and I feel like it takes me ten times longer to complete basic design functions.

What problems is the product solving and how is that benefiting you?
Act-On helps to consolidate communications.

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
Visual automated email programs editor is very intuitive to use. There are plenty of options that are useful for marketing automation, lists segmentations, and reporting. It's suited for marketing agencies that have dozens of customers, and each account can be set for different needs. Their support is responsive and actually helpful.

What do you dislike about the product?
The user interface at the beginning can feel a bit counterintuitive. The look of it feels a bit dated, but it's just cosmetics.

What problems is the product solving and how is that benefiting you?
The marketing agency I work with serves 50+ medium-size clients, and we use it for content and email marketing, lead scoring, list segmentations, and more. Some customers connect Act-on to their CRM, which further helps their digital marketing efforts.

Cezar S.
Star Rating: 4.5

What do you like best about the product?
Act-On has a cornucopia of features and customisations. Almost every requirement of a client can be meet after some work.

What do you dislike about the product?
Looking forward to a native or integrated image editor. Some tasks like saving and previewing your do not work properly sometimes.

Recommendations to others considering the product:
Hire a competent local partner and you'll be set.

What problems is the product solving and how is that benefiting you?
Act-On has opened a lot of opportunities with Marketing Automation. It takes time to develop but will be far more practical in the long run.

Gary H.
Star Rating: 4.5

What do you like best about the product?
I like the automation tools and how user friendly it is.

What do you dislike about the product?
Searching for certain things. If you need to go back, you have to research again.

What problems is the product solving and how is that benefiting you?
It solves our email and customer journey for my company

Rick J.
Star Rating: 5

What do you like best about the product?
I like the many tools that ActOn packs in their software. I can create and send an email in minutes, create landing pages, create surveys, link to PDFs and get results fast. Send one email, send 1 million emails - ActOn offers all of these features in an easy- to-use platform.

What do you dislike about the product?
I would like to see ActOn bring back the ability to edit bad email addresses that have wrong the syntax before actually sending the emails as this would improve deliverability.

Recommendations to others considering the product:
If you like great software and great customer service - ActOn will not disappoint.

What problems is the product solving and how is that benefiting you?
We are all about agent engagement -- getting our agent customers to engage and interact with us. ActOn has given us the power through its software to increase engagement each time we send an email. The tracking and metrics are very helpful so we can identify engaged agents and target different messages to them versus agents not engaged or opening our emails. In addition, ActOn helps us send important alerts quickly to respond to our immediate business needs.

Amy K.
Star Rating: 4

What do you like best about the product?
All of our lists and emails located in one area.

What do you dislike about the product?
Sometimes it seems more limiting with the type of design templates for emails.

What problems is the product solving and how is that benefiting you?
Helps make it easier for everyone to use

Lenka S.
Star Rating: 3.5

What do you like best about the product?
having data all in one place, reporting and analysis

What do you dislike about the product?
email/landing page building widget could be more user friendly - more like a wordpress

What problems is the product solving and how is that benefiting you?
talking to our customers/leads, reporting

Verified User in Financial Services
Star Rating: 3

What do you like best about the product?
I like the customization ability plugging into our salesforce system. There is great opportunity to make it your own, you just need to know how to organize going into it.

What do you dislike about the product?
Organization is difficult, and in certain areas it is pretty old looking and needs updates. There are so many tiny things that can go wrong and you have to dig in deep to find what's going on, and it is not the simplest system to use.

What problems is the product solving and how is that benefiting you?
They are allowing us to mass email regularly, create our own lists including behavioral lists. They provide in depth reporting which has great data.

Kalina N.
Star Rating: 4

What do you like best about the product?
Simple to build out emails, automated flows, and landing pages.

What do you dislike about the product?
The limited abilities to design emails and landing pages.

What problems is the product solving and how is that benefiting you?
Setting up email automation and reporting on results.

Amit K.
Star Rating: 4

What do you like best about the product?
Acton on provides detailed reports and connects well with websites. Unlike other CRMs, Acton also provides details of leads rather than the touchpoint details alone.

What do you dislike about the product?
Although Acton is pretty good compared to its competitors, one of the features that it could act is the messenging feature. Besides that, we have had a great experience with the tool.

What problems is the product solving and how is that benefiting you?
Acton is a one-stop-shop for the CRM tools one cloud ask for. It allows for 3rd party integrations, content distribution to target audience, etc. These features are especially useful for B2B marketing, like we do.

Daniel S.
Star Rating: 4

What do you like best about the product?
Act-On simplicity with flexibility is what makes it shine. Easy access to reporting, and numerous ways to take action to capitalize on your contacts.

What do you dislike about the product?
Act-On has worked hard over the past few years to grow its product alongside a supercharged industry. Once its UI updates are complete, it'll be second to none.

What problems is the product solving and how is that benefiting you?
Automation and strategic sending options for email, along with detailed traffic tracking are staples for our growth via Act-On.

James K.
Star Rating: 5

What do you like best about the product?
Act-On is very good, I like it because I can track my clients and their specific behavior on social networks. I have been able to train my colleagues to use it very easily, the software itself is intuitive and spectacularly fluid. Act-On contains multiple tools of integral operation specialized in communication platforms and content.

What do you dislike about the product?
Act-On is extremely simple to use, they should continue with this method of systematizing the software, I feel it is the most convenient. No negative comments apply.

What problems is the product solving and how is that benefiting you?
We are happy to have Act-On, it is a great program that allows us to find a better solution to the management of social networks, we can make very convenient follow-ups that trigger multiple achievements, either investment, profits or potential business. Thanks to Act-On we can make excellent marketing strategies in social networks successfully obtain potential customers. It is very good and helps to understand the idea of simple synthesis and extensive customization of social media communication mechanisms.

Verified User in Accounting
Star Rating: 4

What do you like best about the product?
The email builder is very intuitive and easy to use. Customer service is great and our account managers have been lovely. The account insights feature for the website is very helpful.

What do you dislike about the product?
The UI isn't the best. There are some missing integrations. The Data Studio is hard to use. I wish the media library could hold videos. Something that bothers me is in the automated programs you can't visualize the steps in the flow builder and have to click in to each to see what "Email Message #3" is.

What problems is the product solving and how is that benefiting you?
Act On helps us reach our MQLs and segment our audience to build out more specific marketing. It is a very central platform for us and can benefit us from all the insights it provides.

Eric S.
Star Rating: 5

What do you like best about the product?
The Act-On team always gives prompt responses and is proactive about making recommendations to improve your business operations.

What do you dislike about the product?
There are limitations that make certain tasks longer to complete. I hear they're making a lot of changes/updates in 2023 though.

What problems is the product solving and how is that benefiting you?
Segmenting, marketing automation, and subscription list management.

Eric V.
Star Rating: 3

What do you like best about the product?
ease of use for uploading campaign files. creating emails (Still slower than it should be). form pages and ease of setting up Post URL to pass back data captured from

What do you dislike about the product?
Would give a higher score if Act-on was faster. takes to long to load pages and is constantly has a spinning loading screen. i wish report building was more user friendly

What problems is the product solving and how is that benefiting you?
not aware.

Abhinav C.
Star Rating: 4

What do you like best about the product?
With Act-On, creating landing pages, emails, forms, etc., is made easy due to its easy UI/UX. It is easy to customize and automate marketing processes using the drag and drop feature and custom scripts.

What do you dislike about the product?
There isn't much to dislike about Act-On. The platform is extremely user-friendly, and they provide excellent support and training. However, It would be great if multiple users could be added to one account!

What problems is the product solving and how is that benefiting you?
We are collaborating with Act-On on multiple marketing assets with integrations from various platforms, including SFDC. All assets are located in one place as a central repository and can be accessed by anyone at any time.

Daniel C.
Star Rating: 4

What do you like best about the product?
I like the support we receive from Act-on. They are always available whenever I have any questions and are also proactive in completing regular customer reviews.

What do you dislike about the product?
There are certain features within the program builder which could be improved, enabling us to test the programs before setting them live could be done much better.

What problems is the product solving and how is that benefiting you?
It helps us communicate with our prospects and customers very effectively. The fact we can integrate directly into our CRM platform makes this 10x more convenient.

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
Act On's interface is easy to use. Eblasting and form building are straightforward and customizable enough to fit all of our needs.

What do you dislike about the product?
Support can be cumbersome to get answers to glitches or issues.

What problems is the product solving and how is that benefiting you?
Simple data collection forms to collect data from clients. Reaching more clients through email campaigns.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
It is very user friendly and easy to learn. I am new to the company and have been able to learn it fairly quickly.

What do you dislike about the product?
There isn't much that comes to mind. The main thing that I dislike (as well as customers) that you can't sort the Inbox by date. It would be nice to be able to sort certain sections in certain ways.

Recommendations to others considering the product:
I just want to state how excellent Jad Ziade and Vaughn Trias has been to work with. They are always so friendly, helpful, and quick to respond.

What problems is the product solving and how is that benefiting you?
Act-On has helped us greatly with the email deliverability of our customers by providing us monthly reports/findings.

Jeff C.
Star Rating: 5

What do you like best about the product?
It's intuative usage. It's mainly drag and drop so you do not need to be an HTML expert to build really nice looking landing pages or emails.

What do you dislike about the product?
It can be tricky to perfectly integrate the correct mapping sequence into your CRM. Not impossible, but it can be tricky at times.

What problems is the product solving and how is that benefiting you?
Customer engagement! Prior to my company employing Act-On all the customer interaction was done via phone or direct contact with a sales team member. My company is global and needed a better way to stay in continuous communication with current and potential customers. Act-On fills that gap wonderfully.

Alexander P.
Star Rating: 4

What do you like best about the product?
The variety of built-in templates is impressive.

What do you dislike about the product?
Our account is linked to our Jungo account, so not always sure who to connect with for issues.

What problems is the product solving and how is that benefiting you?
Quick and easy way to connect with clients via email.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
Act-On is very user-friendly and offers a good mix of functionality and value. I have found the customer support team excellent.

What do you dislike about the product?
I think the interface to social media could be better.

What problems is the product solving and how is that benefiting you?
Act-On minimises the workload around email and nurture and scheduling updates on social media. I am more productive as a result.

Cara M.
Star Rating: 4

What do you like best about the product?
Act-On is very easy to use. For someone that doesn't have alot of HTML knowledge, it allows you to easily create emails and also have access to download the HTML.

What do you dislike about the product?
I don't like that if you create section with multiple blocks that you cannot copy that section, you have to copy each individual block.

What problems is the product solving and how is that benefiting you?
We have a campaign that has dynamic content and so it has allowed us to customize those emails based on data that is pulled in from excel.

Frank F.
Star Rating: 5

What do you like best about the product?
The ease of communication and the professionalism the support person (Luke) displayed. Also my availability was a challenge but Luke was focused and rescheduled our session with out a problem.

What do you dislike about the product?
Nothing, I was very happy with the service.

What problems is the product solving and how is that benefiting you?
We are approaching a new project and Act-On was part of the technology within the project. The overall project is recruiting new insurance partners nationally.

Karli B.
Star Rating: 5

What do you like best about the product?
I love so many features about Act-On! I highly recommend this company. 1) Act-On is brave enough to take on product enhancements and actually listens to client feedback. They aren’t afraid of change; they embrace it. The marketing industry is constantly changing, so I HAVE to know my vendor isn’t afraid to adapt. 2) When Act-On does make enhancements, they are fantastic. I’m not a coder (Like...at all). I don’t know how to code in any capacity. The best part of Act-On is that it is PERFECT for someone like me. The interface is so easy to use and quick to learn. 3) The training and support teams are outstanding. Whether it's an online webinar, an in person phone call, reaching out to their help desk, or working with my Account Manager, I feel that the entire Act-On staff cares about my team and my company's success. Because of the world-class support, I get to spend more time doing my job than troubleshooting a challenging software system.

What do you dislike about the product?
I wish their chat support team was on during all working hours rather than just partial hours.

What problems is the product solving and how is that benefiting you?
Act-On makes landing pages, web forms, email marketing, and marketing automation simple.

Charlie B.
Star Rating: 4

What do you like best about the product?
All Marketing Automation tools you could want are offered OOTB with no hidden charges.

What do you dislike about the product?
Sometimes missing finesse or the odd micro-feature to help deliver projects easily. There is always a workaround though.

What problems is the product solving and how is that benefiting you?
Automatic lead routing, saving business resources. Prospect Lead nurturing and scoring for monitoring those who are most engaged - provides better insight and more sales leads. The ease of being able to communicate with our audiences to push our marketing messages.

Sarah H.
Star Rating: 4

What do you like best about the product?
Act-On allows us to see who is coming to our website, push form date from the web straight into Salesforce, then send automated messages to prospects.

What do you dislike about the product?
Sometimes we want to do a big email blast to all of our customers and that part of Act-On seems overpriced.

What problems is the product solving and how is that benefiting you?
I am a one-person, part-time marketing person. Using this tool has freed me to do other work that is necessary and get good feedback for continuous improvement.

Cristina O.
Star Rating: 4

What do you like best about the product?
It's highly organized and easy to learn. I like how quickly I can import contacts and the user interface is easy to navigate.

What do you dislike about the product?
There are some limits to creative capabilities but there's always a workaround and training tools provided by Act-On

What problems is the product solving and how is that benefiting you?
It's been a great tool for creating landing pages and sending promotional emails. Being able to use emails as templates has proven to be productive. My business performance has increased significantly.

Lisa M. T.
Star Rating: 4.5

What do you like best about the product?
The integration with Salesforce and the ability to create segments for targeted marketing saved me hours each week.

What do you dislike about the product?
Sometimes the templates were not flexible enough for our needs.

What problems is the product solving and how is that benefiting you?
They allowed me to send targeted emails to a multidisciplinary audience in minutes with the segments that connected to activities in people's salesforce records.

Kodi M.
Star Rating: 4.5

What do you like best about the product?
Ease of use and ability to create a lot content in one place

What do you dislike about the product?
I wish that there weren't glitches, at times the HTML code gets a little muddy

What problems is the product solving and how is that benefiting you?
We like to have a landing page and contact forms for our customers at events and this program makes those available

Collin W.
Star Rating: 5

What do you like best about the product?
The platform is easy to use and navigate without having to be a coding expert. The WYSIWYG editor is user friendly. It's easy to toggle between HTML and visual view when creating emails.

What do you dislike about the product?
I primarily use it as an account support to over 100 users. It would be nice to have a way to communicate directly to the users within the platform. We would also like a way to share content with selected groups of these users, rather than all "all or nothing" option.

Recommendations to others considering the product:
The training video courses and help documentation is a great resource. They have the whole program covered with great examples of how to use features.

What problems is the product solving and how is that benefiting you?
We are helping over 100 small business with their email marketing by creating content and sharing it for their use. Our customers are very happy to have content created for them and quickly and easily adjust the templates before sending them out to their customers. We have a suite of automated programs available to our customers as well that were easy to set up, share, and implement across all of the accounts.

Verified User in Legal Services
Star Rating: 4

What do you like best about the product?
Easy to use templates and reporting functions

What do you dislike about the product?
The large number of bouncebacks, lack of automation for removing or changing contact information when receiving 'no longer with the company' emails.

What problems is the product solving and how is that benefiting you?
Being able to 'touch' clients & prospects easily and quickly.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
Act-On is very easy to use with an updated interface. There is a ton of functionality and flexibility within the system. Our instance is integrated with our CRM for dynamically populated segments that populate our automations.

What do you dislike about the product?
Overall, the functionality I want is there, but there are a few small tweaks I'd like to see to make it better.

Recommendations to others considering the product:
Act-On does the things that they say that it does. When you're doing your due diligence in looking at different companies, make sure that the companies have the functionality you absolutely have to have, what you'd like to grow into over time, and ask the same questions of all software companies that you're talking to.

What problems is the product solving and how is that benefiting you?
We have a small marketing team that wear multiple hats without our company. We are using Act-On to remove the manual processes - such as automated programs, lead scoring, pushing data to our CRM. Each year, we begin to use new features of Act-On to make our life easier.

Mark K.
Star Rating: 5

What do you like best about the product?
Excellent and easy to build journeys and automations complete with great support and training. The team at Act-On really scaffolded our squad and this has really helped us adopt and learn the new skills. This wasn't the case with all of the various firms for which we reviewed their offerings. We love the analytics and the ability to download our data into richer and more specific reporting to our needs. In addition, the integration within MS Dynamics has moved us into a proactive pipeline development program, understanding when and how our customers are leveraging our content (or not) and being able to identify great leads.

What do you dislike about the product?
This isn't much to dislike about the service. Their support and training ensures success and the platform is the most user friendly that we found. You don't need a Master's Degree in Marketing Automation platforms to pick up the tool and be successful.

What problems is the product solving and how is that benefiting you?
We've been creating custom journeys for our alumni, friends and donors helping to better understand their interests and what information they'd like to get from us. In addition, through the platform's analytics, we have a much better picture of who is and who isn't opening, reading and clicking through our platform. And its all synced up with our MS Dynamics CRM which is icing on the cake.

Juhi K.
Star Rating: 3.5

What do you like best about the product?
AO is good for basic landing pages and email creation. It does what it is supposed to do. The technical support team is very helpful when you reach out to them to solve an issue. The only downside of the tech support is they are not available 24x7.

What do you dislike about the product?
Not as smart and advanced as compared to other CMS in the market.

What problems is the product solving and how is that benefiting you?
Helps generate awareness and digital leads for a product.

Brian D.
Star Rating: 4.5

What do you like best about the product?
The system is user friendly and does it all

What do you dislike about the product?
It can be difficult to navigate in the UI

What problems is the product solving and how is that benefiting you?
We use the forms a lot, as they integreate great with our CMS

Nick O.
Star Rating: 5

What do you like best about the product?
Automated programs are easy to set up and edit in real time.

What do you dislike about the product?
On occasion, there have been issues with the syncs and push connections to our CRM.

What problems is the product solving and how is that benefiting you?
Act-On Support and, specifically, our Customer Success Manager have been a tremendous help. I had never used the platform when I started this role and they got me onboarded quickly and effectively.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
Landing pages and forms are very flexible and allow for simple and easy data collection.

What do you dislike about the product?
The backend feels a little dated and clunky.

What problems is the product solving and how is that benefiting you?
Allows us to send mass communications and marketing emails on a consistent basis.

Verified User in Telecommunications
Star Rating: 4.5

What do you like best about the product?
The most helpful feature of Act-On is it considers the user behaviour data for making the next marketing action on the subscribers to increase the sales also best in automation.

What do you dislike about the product?
Overall there is no drawback to using Act-On, some features like GUI can be improved and customisation in the user dashboard can be improved further to track specific KPIs.

What problems is the product solving and how is that benefiting you?
We were using Act-On for our marketing action as per the business strategies and we have used the same for email marketing as well, overall experience is good and it helps for lead generation.

Ana L.
Star Rating: 4.5

What do you like best about the product?
Friendly user interface. Act-On connect is a huge help.

What do you dislike about the product?
Some issues with contacts where they appear in the Opt-out list when they didn't opt-out. Support explained to me that it has to do with the number of clicks or opens coming from the same user (still not clear to me?). Also, the fact that the connection with ZOOM is still not working in our account.

Recommendations to others considering the product:
User friendly, information and tools are not hidden in menu layers so you can find right away what you are looking for. Great support site!

What problems is the product solving and how is that benefiting you?
Segmentation in Act-On is easy and it has helped us tremendously in our international email marketing! With the help of Act-On, we have been able to increase the level of information, engagement, and SALES!!! in our international market

Verified User in Mechanical or Industrial Engineering
Star Rating: 2.5

What do you like best about the product?
marketing list segmentation, list maintenance

What do you dislike about the product?
not able to track video, basic reporting, and high code to create interactive content.

What problems is the product solving and how is that benefiting you?
see "what do you like"

Debby J.
Star Rating: 5

What do you like best about the product?
The ability to connect more with members. Used to feel like the only way we could really connect was face to face. Now I am learning more about them and how I can better support them.

What do you dislike about the product?
I am still fairly new to technology so it is a bit of a learning curve as any program would be for me but so far so good. Can't say there is anything I truly dislike.

Recommendations to others considering the product:
Have utilized act-ons services for several years. We realize we are still not accessing all of the bells and whistles but with that said we are extremely happy with what we do use. Act-On has allowed our small not-for-profit organization to feel like one of the "big boys". Can't wait to learn more!

What problems is the product solving and how is that benefiting you?
Greater integration and engagement with members plus I can quickly tell which messages are not resonating with them individually. Data is now my friend.

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
The thing I like the best about Act-On marketing software is that you can send automated email workflows to people who do a number of different triggers, including form submissions, API connections from a separate CRM, and more! Some other features that our team currently like best are new Beta features like All Contacts. Once this gets the bugs figured out, it will be a more effective way to pull out certain data from the platform like dynamic behavior-based segmentation, improving people's capabilities to do more things in the Act-On marketing software.

What do you dislike about the product?
One thing I dislike about Act-On is the tools they provide that don't function correctly or efficiently they describe it as a tool that not many of their clients use, rather than addressing the issue at hand. This is a good opportunity for them to grow as a company for providing better client experiences by either sunsetting or improving certain features like their Marketing Funnels, Competitor List tool, etc.

Recommendations to others considering the product:
I don't have any other current recommendations of the product at this time other than the recommendations and items I have provided in some of the questions from the review above.

What problems is the product solving and how is that benefiting you?
The problem solved for the company I work for through Act-On marketing software is that we are able to automate a fair amount of work that would otherwise take a long time to execute in our marketing efforts.

Verified User in Market Research
Star Rating: 4

What do you like best about the product?
My company only utilizes Act-On for email and web form creation, but for the features we do use, we are happy with the ease and usability of Act-On. I like the versatility of the various scheduling options, as well as how easy it is to manage your contacts via list/segment management. We are also looking to utilize lead scoring and marketing automation in the future, so it's nice to see the Act-On platform has an easy-to-understand user interface for all of its modules.

What do you dislike about the product?
Nothing comes to mind (from the features I use) that I dislike. I think Act-On could improve image management (including UI), but I've heard Act-On is working on an enhanced image management experience, per their digital roadmap. It's nice to know what is on the horizon for the platform.

What problems is the product solving and how is that benefiting you?
We are solving our problem of not having a reliable system of record for our CRM. Act-On is currently acting as a CRM for Marketing function specifically, and it's served its purpose well in that regard as we wait to import our marketing contacts into MS Dynamics. In terms of managing our contacts and keeping them clean, Act-On has done a fabulous job of facilitating that.

Amanda H.
Star Rating: 5

What do you like best about the product?
It's very user-friendly and easy to navigate. The automated programs created through Act-On have greatly improved our ability to deliver timely and relevant marketing. We've been with Act-On for over four years now and have continued to see the platform make enhancements and offer new tools to improve the overall experience for marketers. On the rare occasion where we have a support need, their team is very responsive and helpful.

What do you dislike about the product?
When we first started, I would say it was the training that was lacking. We'd never built an automated program, for example, and navigating that for the first time on our own was intimidating. Luckily, in the past few years, they've improved their customer outreach to promote and educate customers about new products and services. They also offer more specific training courses, webinars and more.

What problems is the product solving and how is that benefiting you?
Before we came to Act-On, we used a basic email marketing platform that created manual work and limited what we could do. We were manually uploading email lists and didn't have any automated journeys built out. Since coming to Act-On, we've integrated our data and built out several automated campaigns that provide our members a more personalized experience. These enhancements have ultimately improved our user experience and increased email engagement.