Damini G.
Star Rating: 4.5

What do you like best about the product?
Rev Up ABX has multiple set of functionalities which makes it a full-stack ABM solution for a marketing team. We use DnB Hoovers, DataVision (Explore Module) and CDP (Lattice) as part of the RevUp stack. I particularly like the Explore module to get the net new accounts and contacts for new database addition. DnB hoovers is also a value add for pre-sales and list building. Lastly, CDP integrations and data load is very useful.

What do you dislike about the product?
There's a scope of improvement in UI UX of the platform. With so much information upfront, it can be overwhelming for users. Integrations can be smoother. Better connectivity is required within the different modules of RevUp for seamless operations and to avoid duplication of efforts.

What problems is the product solving and how is that benefiting you?
Through DnB we are managing our accounts and leads data for creating audiences for campaigns, understanding their activities on our website, intent signals and segmentation of audience based on their engagement level. We have integrated it with our CRM to nurture our existing data, get net new lookalike accounts, and create demand.

Patricia A.
Star Rating: 4

What do you like best about the product?
Easy to create segments The connectivity with other digital tools/systems Having all of our data housed in one place System notifications

What do you dislike about the product?
Template system for importing data- took us many iterations How the opportunity object only allows certain fields within the template/system

What problems is the product solving and how is that benefiting you?
Our business doesn't have a true CDP and lattice is solving that for us!

Andrew K.
Star Rating: 4.5

What do you like best about the product?
The tool helps me research important company info

What do you dislike about the product?
Some information can be inaccurate such as contact details

What problems is the product solving and how is that benefiting you?
Helping me identify key drivers for my base of accounts

Andrew K.
Star Rating: 4

What do you like best about the product?
Finding company data, news, technologies, etc.

What do you dislike about the product?
some duplicates of companies can be difficult to sift through (i.e. subsidiaries, branches)

What problems is the product solving and how is that benefiting you?
helping me research my customers before speaking directly with them

Caron H.
Star Rating: 4.5

What do you like best about the product?
the consolidation of data in one repository and the easy to use, or already available, artificial intelligence; we use SFDC, ELQ with this tool, and now Explore/Datavision

What do you dislike about the product?
not easy to review the attribute groups built ... have to dig in, file through all of the available attributes to see which have been selected in any particular group that was created

Recommendations to others considering the product:
bring disparate data together-D&B team is so supportive-insightful AI

What problems is the product solving and how is that benefiting you?
more complex segmentation ... identification of dormant prospects that could be revived ... artificial intelligence is a major plus; business performance has improved with certain targeted segments now available to us

Anney H.
Star Rating: 5

What do you like best about the product?
Its functionality to connect with different platforms, launch campaigns directly with those platforms, de-anonymizing the data using D&B buyer intent and DUNS number is a great way to catch website traffic. They have Awesome customer support.

What do you dislike about the product?
D&B should focus more on VI- tag functionility. Since at least 50% of Americans are working from home and using VPN to connect, having the ability to de-anonymize those 50% would be great.

Recommendations to others considering the product:
I would highly recommend D&B Lattice to all B2B organizations. If you are trying to uncover your potential customer, try the D&B buyer intent tool.

What problems is the product solving and how is that benefiting you?
We are targetting the right audience through omnichannel. Buyer intent helped us identify the previously unknown customers of a minimarket. D&B's buyer intent is a powerful tool.

Nelson B.
Star Rating: 4.5

What do you like best about the product?
The access to the global market done in such an efficient and excellent manner in terms of data sythensis and analysis and presented to the consumer in such a way that all the time we receive calls from all over the world and an unmatched number of emails of people reaching out to us and trying to access our products all because of these great big data intermediaries.

What do you dislike about the product?
Currently as a relatively new user, I am overly impressed at the moment.

Recommendations to others considering the product:
They are great and ideally anyone in the trading business who wants to live the experience of the world being a global village. D&B is the gateway.

What problems is the product solving and how is that benefiting you?
The great benefit realised is the access to the global market done by this great team of professionals which has been unmatched and as a result our sales and clientele across the world has greatly improved and as a result our business has realized a great boom.

Verified User in Chemicals
Star Rating: 4.5

What do you like best about the product?
Can search by yourself rather than going through a 3rd party

What do you dislike about the product?
None so far but trial basis can be extended

What problems is the product solving and how is that benefiting you?
Find quality leads and search related companies

Verified User in Financial Services
Star Rating: 5

What do you like best about the product?
Hoover’s is an easy to use and powerful tool

What do you dislike about the product?
More information on small and private companies

What problems is the product solving and how is that benefiting you?
Building corporate maps to recognize full global structure, allowing for a robust risk management check whilst on boarding clients

Verified User in Computer Software
Star Rating: 0

What do you like best about the product?
Horrible customer services. All they are trying to do is take your money.

What do you dislike about the product?
I signed up for the service and found that the contacts we were looking for either cannot be found or the contact information provided is incorrect. At the end of one year when I requested to cancel my services 57 days before it was up for renewal, DNB stated a clause in the contract where it states that we had to cancel 60 days before the contract is up and forcibly made us renew for another year. The quality of this portal and the records are poor. I would caution people not to get hood winked by this company and sign up for the this portal.

Recommendations to others considering the product:
Please stay away from this product and this company. They are trying to fleece customers.

What problems is the product solving and how is that benefiting you?
Terrible service. Poor customer service. This product is not worth it.

Verified User in Information Technology and Services
Star Rating: 0.5

What do you like best about the product?
Willing to work with their users and provide support for the tool but the explanation as to what their tool is doing is very limited.

What do you dislike about the product?
all employees that I have interacted with were not data scientist

Recommendations to others considering the product:
Hire a data scientist for a lower cost and provides more value

What problems is the product solving and how is that benefiting you?
Lead scoring. I had already built several models that used lead scoring on my own. Lattice has not added any additional value and has been extremely difficult to integrate. Lattice might be helpful to those who do not have a statistics or data science background but personally has not added value to my company.

Janene B.
Star Rating: 2

What do you like best about the product?
I like the amount of data that is available. I also like that they track what you have ordered and can run suppression files.

What do you dislike about the product?
The data has a high percentage of inaccuracy. I have found a couple of other data sources that are cheaper and more accurate.

Recommendations to others considering the product:
Probably not, it would depend on exactly what there need is

What problems is the product solving and how is that benefiting you?
This data source when used allows me to provide marketing for our clients while targeting the type of industries they want to market too. Of course the benefit is that I can get the amount of data that I need typically.

Christopher N.
Star Rating: 5

What do you like best about the product?
LPI is an ideal partner for account prioritisation. They have an intuitive platform that makes model-building easy, connectors for Salesforce and Marketo that make operationalisation straightforward, and a vast data cloud that allows you to get rich insights and make the right decisions. The people I have worked with are also really helpful and knowledgeable.

What do you dislike about the product?
As a Data Scientist, I would like a little more control over the features used in the model. I do understand that I'm not the typical user, though, and acknowledge that the LPI platform makes it easy for people without backgrounds in stats to build strong models.

Recommendations to others considering the product:
Make sure you have decent data to build the models with, and a good idea of exactly what you want to achieve. This is probably pretty obvious, but if you have spotty data and no clear success criterion, you will not get very good results. This is true when building any models with any platforms, though—not just with Lattice!

What problems is the product solving and how is that benefiting you?
Prioritising accounts, so that our sales teams spend time talking to customers who are genuinely likely to be interested in our product.

Charles W.
Star Rating: 4.5

What do you like best about the product?
The Lattice Data Cloud takes the best in class vendors and provides us with the business intelligence that we don't have, and marries it with the data science from our ideal customer profiles to help us make sense of what accounts we should be prioritizing and why.

What do you dislike about the product?
We need more time to prove out the effectiveness of the ratings - as they are built on a macro level, it's hard to tell any quick wins on conversion until enough time has passed.

Recommendations to others considering the product:
As of the time of this review, Lattice appears to be the best in class vendor to provide business intelligence and predictive scoring on accounts.

What problems is the product solving and how is that benefiting you?
We are trying to stack rank a number of target accounts that sales is pursuing, and marketing wants to be able to support sales by focusing on the ones that are most likely to convert. Initially, the biggest benefit is the access to quality firmographic and intent data that gives both sales and marketing visibility into the details of an account that we did not have previously.

Adam B.
Star Rating: 4.5

What do you like best about the product?
I think most predictive platforms are somewhat on par and it will depend on who performs the best in a bakeoff against your data, but Lattice has proven itself over the years to be the premium vendor in this space. We ran two tests among 6 vendors. Lattice was in the top 2 in both tests, and their standing in the community leads me to believe this is typically the case in other companies. While that is reason enough to include them when searching for a tool, their Customer Success and Implementation team are incredible and make implementation fast, easy, and efficient. Lastly, they are constantly improving and adding new features to help their customers.

What do you dislike about the product?
One thing I dislike is that the initial model is solely based on demographic/firmagraphic scoring, with not focus on behavioral. That said, we are in the process of rolling out a behavioral piece to accompany this and the end result should be even better then if we combined the two into one score. Now, we'll have A-D for Demo/Firma and 1-4 for Behavioral so we'll be able to base our MQLs on a combination of the two fields.

Recommendations to others considering the product:
Build a behavioral model at the same time as the demo/firm model.

What problems is the product solving and how is that benefiting you?
Lead and Contact demographic, firmagraphic, and behavioral scoring for 3 main regions: EMEA, NORAM, and ROW. Account Scoring is next.

Mackenzie S.
Star Rating: 3.5

What do you like best about the product?
The platform was aesthetically pleasing and user-friendly. The sales rep reassured me on multiple occasion that their data was more than just data from scraping a website...

What do you dislike about the product?
D&B did not have as much up-to-date data as other programs I have used, like Zoom Info, they also didn't have a good/easy search capability.

Recommendations to others considering the product:
My company ended up using ZoomInfo over D&B because D&B did not provide the best service support and did not have the same capabilities as Zoom. BUT most importantly, it did not have as much accurate information as ZoomInfo did.

What problems is the product solving and how is that benefiting you?
My agency was in search of a program that would help us create a large database of influencers in a particular region. But we ended up selecting a different program because this one did not hold up by comparison.

Michael W.
Star Rating: 5

What do you like best about the product?
The Lattice Data Cloud provides high quality, curated attributes that significantly enhance the models that we can build in-house. We are able to provide more precise scores and new insights to our marketing and sales teams. Also, the platform is quick and easy-to-use, allowing the data science team to do quick iterations and prototyping.

What do you dislike about the product?
It would be great if the scoring API could be used directly to score a high volume of leads.

Recommendations to others considering the product:
Make sure you have: (1) a clear understanding of what you want to predict; (2) a good Salesforce setup that has the features you would like the model to consider; (3) a good workflow for tracking opportunities and conversions.

What problems is the product solving and how is that benefiting you?
We are trying to better target our outbound marketing and sales to sign-up more mid-market businesses, and we are reaching out to current customers that we predict are thinking of unsubscribing.

Tabitha A.
Star Rating: 4.5

What do you like best about the product?
Not only does the product allow me to easily see the top attributes of each scoring model, enrich our database with relative attributes and have full flexibility to build our own models or customize the existing - the Lattice team is always available for support and brainstorming during the initial implementation and ongoing optimization.

What do you dislike about the product?
I dislike the inability to use both Marketo and SFDC data in our model, but I understand the complications this entails and now know it's a challenge across the industry - not just for Lattice

Recommendations to others considering the product:
For those of you looking at predictive scoring, I recommend you do the following before you evaluate a vendor or start implementation with Lattice Engines: - Ensure you know what fields you'd like to incorporate in the model and their level of significance for your sales teams - Understand what integration points are critical (marketing automation? SFDC?) - Define the goal of the models --> are you looking to have higher conversions? accelerate time to closed-won deal? - Ensure that lead scoring will help both sales and marketing goals

What problems is the product solving and how is that benefiting you?
We started using Lattice Engines because we wanted to enhance our out-of-the-box scoring processes from Marketo to include more firmographic and person-level attributes and this evolved into predictive models broken out by revenue segment and customer type which allows our sales teams to find the leads most likely to convert to an opportunity, or even a closed-won deal. We have seen ROI compared to our standard MQLs and accelerated conversion rates for those scored higher based on Lattice Engines' criteria

Jessica T.
Star Rating: 5

What do you like best about the product?
Lattice has helped us translate complex data into a digestible format. They've enabled our sales team to be able to identify top prospect companies, leveraging all of the attributes we look for when defining Target Accounts. It's also helped our Marketing team where personalization is key. We leverage Lattice's technology solution data to craft highly personalized emails that resonate with prospects.

What do you dislike about the product?
Not many negative comments - the Lattice UI could be a little more user-friendly and the sync to SFDC could be quicker when enabling new enrichment attributes (this may be an issue on our end due to our database size though).

What problems is the product solving and how is that benefiting you?
We use Lattice for account and lead prioritization and target account sales and marketing efforts. We leverage the Lattice score to identify accounts that reps may not have marked themselves as targets, or may not be aware of in general. Lattice has also helped the Marketing side identify both leads and accounts worth pursuing and hitting with our programs.

Matt J.
Star Rating: 5

What do you like best about the product?
The excellent data cloud allows the model to score on hundreds of attributes without us having to pay to acquire all the data from separate vendors and manage data cleanliness for all of those attributes. Also being able to enrich our contact database as part of the fast scoring process allows us to improve our lead routing and gauge intent cost effectively. We have found that scored leads in our database in the top 3 deciles, on average, convert 3 times as much as leads in the bottom 7 deciles.

What do you dislike about the product?
At this time I can't say I 'dislike' anything. There are past issues they have improved such as speeding the lead scoring and enrichment process to <5 minutes and expansion of the Account Technology ownership and intent data which have made me happy. The next area I look forward to in the future is increased automation of net new contact acquisition but that doesn't affect our primary use case of predictive lead scoring.

What problems is the product solving and how is that benefiting you?
Lead scoring at a regional level. Enrichment of contacts with firmographic data and account intent and technology ownership which allows us to target accounts (ABM) based on their interest in our product areas and for targeting competitive vendors.

Patrick W.
Star Rating: 5

What do you like best about the product?
The best part of Lattice is how it combines so many pieces of data to reach an outcome that you would never arrive at on your own. The account intelligence Lattice provides using reputable data sources is huge when it comes to making targeted campaigns.

What do you dislike about the product?
You must have a high degree of confidence that the outcomes of the models are correct. All of the inputs instinctively make sense but the exact effectiveness or lift will take some time to realize...although early signs are positive.

Recommendations to others considering the product:
Lattice Engines has many use cases relevant to many different teams within sales and marketing. After the initial implementation, there are a lot of possibilities for further adoption. I am not aware of another vendor that has such robust account information and advanced prediction models.

What problems is the product solving and how is that benefiting you?
We are answering questions like: What accounts should sales prioritize? What accounts should we advertise to? What accounts are ranked similarly to run an effective A/B test? What accounts are most likely to convert?

Claire S.
Star Rating: 4.5

What do you like best about the product?
Lattice has a strong team of customer success and analytics experts. They've worked with us to understand our data. They've helped to adjust our models to meet new business needs. They'll work with historic data but can also incorporate targeted data based off business objectives.

What do you dislike about the product?
It takes a little bit to get a model created, but the models seem to be pretty accurate and data-driven.

What problems is the product solving and how is that benefiting you?
We've implemented an ABM strategy and need help identifying accounts that makes sense for our business based off past successes as a well as future objectives. Lattice has helped us determine these accounts. We're also planning on setting up parallel lead scoring to help prioritize leads.

Roman N.
Star Rating: 5

What do you like best about the product?
I have a full transparency of the predictive models, we know all the data points. We can build models on our own that can we operationalized in hours and not months. We can adjust our own models based on the results that we are getting. Easy integration with Salesforce and Marketo.

What do you dislike about the product?
I want them to have more reporting inside Lattice application. We currently use Salesforce or Lattice account management team for that. Easier way to access reporting is always better.

What problems is the product solving and how is that benefiting you?
Lattice is helping us with our lead and account scoring. We can identify top leads/accounts and focus on them with our marketing and sales efforts.

Lindsey T.
Star Rating: 4.5

What do you like best about the product?
The dashboard gives clear signals on the scoring of our accounts and it is easy to drill into what is giving the score. It is also very easy to do exports, to do one offs, and ad hoc analysis.

What do you dislike about the product?
I wish that we could drill down even further into what attributes are making up a score and be able to export that data. I understand that it is based off machine learning and such, but even further explanation of scores would be helpful. Also, a huge pain was only being able to have 20 attributes "enhanced" at a time.

What problems is the product solving and how is that benefiting you?
Overall a great product, and got us what we needed. As some of our product lines are immature, it wasn't a perfect fit, but it was very useful for our full product lines.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
The model is very flexible that allows us to customize based on our business model. To make the scoring more effective and straightforward to sales reps, we want to show only 1 score which includes infographic score and engagement score. We also have a specific request to exclude some leads from scoring. Lattice help us to accomplish these requests and the customer service and tech support are great.

What do you dislike about the product?
We had a couple bug issues. Not completely Lattice's issue. Some of them are actually Salesforce bugs. I wish Lattice could be on top of those and fix before the customer encounters in their instances.

What problems is the product solving and how is that benefiting you?
Lattice Engines helps us to prioritize leads for inside sales team to call down and also provides us a good view of what kind of leads we're getting.

Simone M.
Star Rating: 4

What do you like best about the product?
I love the layout of app it makes it easy for navigating and setting up credits.

What do you dislike about the product?
I wish there was a manual for first time users. It was hard to catch on at first.

Recommendations to others considering the product:
Reach out to your account manager and company coordinator. Have fun

What problems is the product solving and how is that benefiting you?
Granted Hoover points to end users of Salesforce.com

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
The Lattice Team is great to work with -- our account team has jumped on every question and request right away. We've had Lattice execs come for site visits as well. We've seen continuous improvement in our implementation as we've gone along. We have different models for different GEOs and segments which helps customize scoring.

What do you dislike about the product?
The premise of predictive lead scoring can be hard to sell internally, you definitely need to have executive/stakeholder buy-in before bringing a tool like this in. Also, you must be able to show continuous improvement data (and know how to speak to it).

Recommendations to others considering the product:
The Lattice team loves feedback -- they've already incorporated a ton of our suggestions in the year we've been working together.

What problems is the product solving and how is that benefiting you?
Lead prioritization for Inside Sales Team efficiency.

Robbie M.
Star Rating: 4.5

What do you like best about the product?
I like the ability to run multiple scenarios with Lattice engines. I can tweak the data set, inputs, and scenarios to get the predictability that I need. The outputs are clear and give me valuable insights to my business.

What do you dislike about the product?
The pricing model is a bit awkward. Would enjoy an unlimited model or something that's a bit more flexible.

Recommendations to others considering the product:
Do a thorough proof of concept to understand if this is the solution for you and what your marketing needs are.

What problems is the product solving and how is that benefiting you?
Identifying which accounts to target and spend our efforts on.

Steven F.
Star Rating: 5

What do you like best about the product?
Lattice engines is a super clean, easy to use product, that has allowed us to aggregate large sets of data and simplify into understanding our ideal customer base

What do you dislike about the product?
I would like the ability to dive deeper in to the account scoring as well as more transparency around how accounts are being scored.

What problems is the product solving and how is that benefiting you?
We are starting simple by identifying the types of customers we sell well to understand they types of customers we should be targeting and the type of features we should be building

Jim M.
Star Rating: 5

What do you like best about the product?
Lattice Engines biggest differentiator is their people and how much they help you from beginning to end.

What do you dislike about the product?
Some of their tech needs some newer features but I’ve seen some of the beads and it is all on the way. Typical first/largest part of the market issue. They may not have the latest gimmick feature until it’s better understood for customer ROI.

What problems is the product solving and how is that benefiting you?
Customer insights, figuring out which contacts we should target with which message, data append, sales insights.

Verified User in Retail
Star Rating: 5

What do you like best about the product?
I like the fact that it helps you find new customers and learn more about their shopping habits. Its a great tool to use gain new opportunities for sales

What do you dislike about the product?
Its not easy to navigate through it. It needs a better interface like sales force uses.

What problems is the product solving and how is that benefiting you?
It needs to be faster at updating customers shopping habits .

Marlo O.
Star Rating: 5

What do you like best about the product?
Lattice has helped make our sales and marketing activities so much more efficient because now we know who we should be focusing our largest efforts on. Their problem handles our scale and velocity very well. I’m also very pleased with their team – they’ve been very responsive to our needs and have brought creative ways to help solve our unique problems.

What do you dislike about the product?
It took us a while to understand all of the different areas where we can use the Lattice scores and insights. The predictive modeling piece used to be pretty much a “black box” but this has improved with their latest software.

What problems is the product solving and how is that benefiting you?
We wanted to improve our enterprise sales, and needed a way to sort through the thousands of freemium leads to understand which were good prospects for our marketing managers to reach out to. We’re continuing to find new ways to use their insights for marketing and sales.

Ben C.
Star Rating: 5

What do you like best about the product?
Lattice shows the attributes that make up each account's score. The predictive intelligence we get isn't closed to our visibility. I love that we get additional enrichments such that the types of technologies in use at an account. This data is exposed in Salesforce and our SDR + AE team loves it.

What do you dislike about the product?
It took us a few tries working with their data science team before we landed on the right scoring model. I'm just glad they worked with us until we got it right.

Recommendations to others considering the product:
Get sales and marketing objectives aligned first. Having our sales team involved before we bought Lattice made our implementation and rollout much smoother.

What problems is the product solving and how is that benefiting you?
We operate account based marketing campaigns that are aligned with our sales team's target account list. The problem was that this list was limited to only accounts we were able to identify based on what we thought we knew about our customers. This resulted in a large list of targets, but not all of them were necessarily well qualified. Lattice analyzed our pipeline data (including wins and losses) to create our predictive account scoring model which has enabled us to expand our target account list with new, previously unidentified accounts, and it has narrowed our target account list to those with the highest propensity to close. As a result, we are now able to: -Focus outbound prospecting energies on the accounts most likely to close -Run well coordinated advertising campaigns against the same accounts -Score inbound leads that we match to an accounts with the account's Lattice Grade -Build more trust with the sales organization by enabling them to win more deals faster

Alexandre P.
Star Rating: 4

What do you like best about the product?
I just like the whole concept. Data is like oil, to get something out of it it needs to be refined before you extract from it the best. This is exactly the same thing with your data.

What do you dislike about the product?
Sometimes you might feel the "refine" step is a bit of a black box, and you don't really understand parameters and elements that have been used to determine the "predictors", but it's less and less the case now with the online platform.

What problems is the product solving and how is that benefiting you?
Going through a "out of the box lead scoring" is super easy, understand by that some bad contacts are coming to pollute your flow of good leads. By leveraging the predictive analytics platform we go beyond just the information we just collected or have already, we place this lead on a scale of more than 000's elements where it's basically impossible to go anywhere if you are not who you pretend to say.

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
UX, outputs were great and the dashboards are nice.

What do you dislike about the product?
The pricing model is very awkward and wish more was included for the cost.

What problems is the product solving and how is that benefiting you?
We are using Lattice to help us target "A" companies.

Brennan M.
Star Rating: 4.5

What do you like best about the product?
With Lattice we can identify and prioritize which inbound leads to follow-up on. We can also prioritize accounts for outbound purposes. The Lattice team is great to engage with as well – I found them very responsive and brought some great ideas to making our predictive analytics program a success.

What do you dislike about the product?
Not much to dislike, however, a SFDC widget integration for Sales would help.

What problems is the product solving and how is that benefiting you?
We have been using Lattice to prioritize our leads on a firmographic level. Not every lead is a good lead, and sometimes the good ones are hidden. Lattice as really helped identify leads worth pursuing.

Miguel G.
Star Rating: 5

What do you like best about the product?
We rolled out our UKI deployment in a few weeks and saw such great results that it convinced our US division to start deploying the product as well. We also like the enterprise scale of the solution – it has a wide breadth of data and the robust security we need.

What do you dislike about the product?
It mostly had to do with our ability to provide the Lattice team with appropriate volume of data samples that are needed to build quality models.

Recommendations to others considering the product:
Careful construction of desired use cases

What problems is the product solving and how is that benefiting you?
We needed to prioritize which accounts our marketing and sales teams targeted for multiple business segments for products such as Sage Live and Sage One. Because Lattice isn’t a one-size fits all solution, they recommended that we have multiple models for different products and geographies, we're starting to see value on a global basis across entire business.

Stephanie C.
Star Rating: 4

What do you like best about the product?
Scoring system is very effective. Has reduced waste.

What do you dislike about the product?
I have no complaints as a user. I don't do the admin work but I heard it's time consuming.

Recommendations to others considering the product:
Very helpful! I love having it.

What problems is the product solving and how is that benefiting you?
Which leads to prioritize