Paige M.
Star Rating: 5

What do you like best about the product?
Popular Pays has been instrumental to our growth as a brand through organic means. The ability to customize your experience and work 1:1 with influencers without a third party makes the content creation process collaborative, seamless, and the key to building relationships with folks we're eager to work with again. Most importantly, the content we could source from the platform helped us achieve our organic social media goals by increasing trust with our audience!

What do you dislike about the product?
My biggest suggestion is to make brief formatting more customizable so that it's legible and essential factors can be singled out or bolded. Other than that, a more transparent rating system of the influencers. A text option to include why a brand gave an individual a particular star rating would be helpful instead of just a star rating without context.

What problems is the product solving and how is that benefiting you?
They help me as a social media manger build a diverse and robust content calendar that can speak directly to messaging being addressed on other marketing channels.

Verified User in Retail
Star Rating: 5

What do you like best about the product?
It makes finding influencers as a small business dramatically easier! It's hard to sometimes even get a response from influencers as a startup, but with Popular Pays, we're able to work with as many high quality influencers as we want. The entire process is streamlined + saves your team dozens and dozens of hours on research, negotiating, etc.

What do you dislike about the product?
Sometimes rates are higher than expected but thankfully there are enough influencers on their marketplace to find some within any budget.

What problems is the product solving and how is that benefiting you?
Saves us tons of time that we used to spend having to personally find and contact every influencer we'd consider working with - & having to work through negotiations and posting sometimes over weeks.

Verified User in Marketing and Advertising
Star Rating: 3

What do you like best about the product?
Find users interested in the brand since the influencers have to apply

What do you dislike about the product?
We were not able to manage cost for the campaign or pricing per individual. This was also a pro too since this does take a lot of time.

What problems is the product solving and how is that benefiting you?
Finding passionate creators about your brand

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
I have only been working with them for a short amount of time, but in that short time, it has been a great experience. With the amount of influencer campaigns I am aligned to, it's nice to know that I have partners I can trust to make sure everything is done on time and accurately. The PopPays team is prompt, friendly, super organized, and detail-oriented which is needed when keeping up with influencer campaigns.

What do you dislike about the product?
So far, I can't really think of anything that I 'dislike' about working with PopPays. They have been a pleasure to work with and the process has been pretty seamless so far.

What problems is the product solving and how is that benefiting you?
There have been a few influencers that our brands have not been too fond of in terms of their content, but the team has been working hard to make sure we get the brand what they want and what aligns with their goals and objectives.

Verified User in Consumer Goods
Star Rating: 4

What do you like best about the product?
Overall, the platform was very well organized. I liked that you can create several different campaigns to better manage creators, messages, stats, etc., from creators.

What do you dislike about the product?
A few bugs within the platform that required us to manually email creators for their shipping address, the fulfillment center was not working as intended, and some messages on the platform were not notifying the creators at the time of the messages. Overall, the platform has great potential once these are resolved.

What problems is the product solving and how is that benefiting you?
It's helping us find more creators with a history of successful collaborations with other brands, including reviews of those creators and amount of campaigns they have completed.

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
Running our influencer campaign with Popular Pays was a smooth, successful experience. Their team was very attentive and knowledgeable and helped us work through any and all issues or nuances that came up. Their platform is easy to use, and offers quick insights without the need for back and forth emails.

What do you dislike about the product?
Not exclusive to Popular Pays, but found it beneficial to nail down every detail ahead of the campaign launch to avoid last-minute changes. Especially with influencers, it is usually not as easy to make quick shifts.

What problems is the product solving and how is that benefiting you?
Popular Pays helps the influencer world, particularly for smaller infleuncers, become more accessible and insightful, making it easier for brands to be actionable and activate with creators.

Madeline D.
Star Rating: 5

What do you like best about the product?
I like the ability to add creators to the platform. It really helps streamline the payment process.

What do you dislike about the product?
I dislike sorting through creators who may not truly like my brand, but still applied. Overal,, I don't have much negative feedback about the platform.

Recommendations to others considering the product:
Consider if you have time or desire to search through creators yourself. I love this about the platform, but it's something to consider when signing up.

What problems is the product solving and how is that benefiting you?
We are solving payment challenges, using time to find creators, and being able to find creators with certain follower counts.

Verified User in Online Media
Star Rating: 3

What do you like best about the product?
I like how much control we have over the creators chosen and their content. The pop pays team is very responsive and helpful. I have not worked with other influencer agencies before.

What do you dislike about the product?
Finding, accepting, and managing the creators is very time-consuming. It is great to have so much control but I am doing a lot of the manual work. The app is also very glitchy and you cannot easily see the creator's messages.

Recommendations to others considering the product:
Make the app more user friednly. There are a lot of upload issues and it gets messy when submitting content for approval. Reading messages is difficult as well.

What problems is the product solving and how is that benefiting you?
It is getting our brand out there and helping us fulfill our word-of-mouth strategy. I feel a little less productive because of how hands-on I need to be. It takes up a lot of my time

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Influencers come to you for partnership! Negotiating pricing is easy and there's no shortage of creators to work with.

What do you dislike about the product?
We've run into issues with influencers not replying to our messages. We feel that two weeks to submit content is enough time for the influencer to forget they opted into a partnership and then rush to submit content that isn't as high quality. We wish we could make the deadline shorter than 14 days to get content back quicker!

Recommendations to others considering the product:
It's worth the investment! Makes your influencer/social media manager's life a whole lot easier! If you need realistic/non-studio lifestyle photography, PopPays is the place to be.

What problems is the product solving and how is that benefiting you?
We've been able to organize influencer partnerships off of social media DMs (keeping everything in one place). Asking for revisions/edits is not as much of a headache, and finding a specific niche of influencers has never been easier. Because of Popular Pays, we now have a steady influx of UGC content month over month in a fraction of the time it used to take DMing accounts manually!

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
I love the ease of communicating with creators, reviewing/viewing content and ensuring that once everything looks good on our side that we can mark those as complete

What do you dislike about the product?
Would love to have a way to see how many videos were submitted and an easier way to access each without scrolling through a feed. Noticed that some creators were submitting more than the requested number of videos so would've been helpful to have an easier way to flip through all those + any edits that came in

Recommendations to others considering the product:
Would definitely recommend. The team and the platform are great and make things very seamless and simple to use and work with.

What problems is the product solving and how is that benefiting you?
Figuring out how to pay for any reshoot requests, etc. were problems I was working with Popular Pays to solve. Benefits-wise I noticed that the team was very accommodating and handled a lot of those conversations on our behalf on the back-end which was enormously beneficial

Verified User in Public Relations and Communications
Star Rating: 4

What do you like best about the product?
Relationship managers are very responsive and helpful.

What do you dislike about the product?
When using the platform for pure content creation (and not for influencer purposes), you're taking a big gamble that the creators you select to work with will work out.

What problems is the product solving and how is that benefiting you?
Scaling original, made-for-social content that can be used across brand channels. Using creators helps to ensure content is high quality and reflective of diverse individuals, scenes, etc.

Verified User in Food & Beverages
Star Rating: 5

What do you like best about the product?
Seriously having someone be able to help me and respond to gazillion questions is the best. The platform is very user-friendly but you still end up with questions and it's nice to have someone that can help.

What do you dislike about the product?
So far I haven't been able to find anything that I really dislike. I didn't like that some influencers signed up and then never responded even after I had shipped products. I'm hoping there's a way to leave feedback for other brands so that they don't have the experience I did.

Recommendations to others considering the product:
This is the second platform I use for influencers and what I like about PopPays is that if you have a question your account manager will respond and help you with any questions you have! Sounds simple but I didn't have that experience prior.

What problems is the product solving and how is that benefiting you?
Finding new influencers that are eager to work for a brand. Working with some great influencers that can provide some good photography and create long relationships.

Reinier F.
Star Rating: 5

What do you like best about the product?
I like that each dashboard is robust. Throughout every campaign, the software is easy to navigate. Very user friendly. Additionally, I like how the metrics for each applicant are displayed in a way that is easy on the eye.

What do you dislike about the product?
The amount of email notifications I receive when applicants pursue the campaign comes more frequently than I prefer. Not too sure how the application process is as an influencer, but going through user applications, some applicants barely wrote within each field. It can be smart to include a character count.

What problems is the product solving and how is that benefiting you?
It is our first time launching an influencer campaign. This application has allowed the process of finding influencers that align with our brand to be relatively easy.

Kiersten J.
Star Rating: 5

What do you like best about the product?
Working with Kenisha has been fantastic! She has been accommodating and helpful in answering all of our questions.

What do you dislike about the product?
Something we dislike about PopPays is the lack of revenue tracking.

What problems is the product solving and how is that benefiting you?
With PopPays, we are getting content generated for us and exposure to different audiences.

Verified User in Telecommunications
Star Rating: 3

What do you like best about the product?
Being able to message an influencer easily

What do you dislike about the product?
the formatting of how feedback shows upp

What problems is the product solving and how is that benefiting you?
helping me connect with influencers and find reputable ones more easily

Verified User in Consumer Goods
Star Rating: 4.5

What do you like best about the product?
Process is simple and quick, Popular Pays influencers met the brands' creative needs

What do you dislike about the product?
N/A, process was easy and simple, enjoyed the experience

What problems is the product solving and how is that benefiting you?
Leveraging influencers to build brand awareness around key selling periods, influencers do a great job with content creation

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
I love being able to collaborate with a pool of different UGC creators and get their ideas on concepts.

What do you dislike about the product?
The platform isn't super user friendly and could be consolidated in a simpler fashion.

What problems is the product solving and how is that benefiting you?
I don't think I'm solving any problems using Popular Pays but when I have an issue with the platform or creator, I can email the alias of Pop Pays employees and they're super helpful.

Nesrin D.
Star Rating: 5

What do you like best about the product?
I've been on Pop Pays ince 2013 and I'm constantly impressed. Love the user-friendliness and design of the app, quick responses from the Pop Pays team & brand partners, and the access to amazing campaigns and long term partnerships I've formed. Truly one of the best influencer platforms available.

What do you dislike about the product?
I think feedback on why you're not selected for a campaign would be very helpful. Also, lately there have been more campaigns with small/no budget, which I don't love because it devalues the work of creators and I have less options to choose from when applying to campaigns.

What problems is the product solving and how is that benefiting you?
Pop Pays has connected me with some awesome brand partners I would have never had access to otherwise. They play a great role in getting creators who don't have management in front of brands & agencies.

Verified User in Fine Art
Star Rating: 3.5

What do you like best about the product?
Easy to use. The user interface is very friendly.

What do you dislike about the product?
I wish there was a bigger pool of influencers who are using this platform. And it's pricy compared to the competition

What problems is the product solving and how is that benefiting you?
No problems per se, but I'd continue using platforms like TikTok Creator marketplace and aspireIQ at this point.

Jessica M.
Star Rating: 5

What do you like best about the product?
I like that it is so easy to apply for campaigns and the ease of submitting, editing, and getting my work approved to post is great too. I think the brands on pop pays are great and the rates are some of the most fair of any platforms out there.

What do you dislike about the product?
Not being able to edit my applications after submitting them. I also don't like that some campaigns tell you to bid a certain dollar amount, and then when you do that you still get the brand coming back and lowballing your offer.

What problems is the product solving and how is that benefiting you?
Popular pays helps me solve the problem of finding paid work! The benefit is that it is so easy and user friendly.

Matt S.
Star Rating: 5

What do you like best about the product?
We partnered with Popular Pays on a large campaign following the COVID Pandemic and a second campaign focused on minority businesses. Their software made it quick and easy to connect and collaborate with influencers. We tasked influencers with creating unique content for our campaign. The platform allowed for great control over the creative, and once the brief went live on Popular Pays we were able to go live with our first social post within a week - which was crucial. Overall it was a huge success and generated the results we were looking for.

What do you dislike about the product?
Nothing! Popular Pays has a great team readily available to you and your campaign.

Recommendations to others considering the product:
If you're considering popularpays, they are certainly worth a try. Although they may be smaller than the bigger companies, their team will help you find the right content creators for any given campaign. Their platform is really the area that shines the most. Many at the agency who were working within the platform loved the easy control and communication options with creators. It certainly helps get campaigns to market quickly.

What problems is the product solving and how is that benefiting you?
Our biggest problem was launching quality content creators quickly. PopularPays helped us identify a mid-level influencer as well as multiple micro influencers to help our campaigns launch. Overall the client was very happy and the launch was successful.

Verified User in Food & Beverages
Star Rating: 4

What do you like best about the product?
Popular Pays is an easy platform to use. It's been designed with the brand and influencer in mind. Great customer service and an excellent resource database for information on the industry and trends.

What do you dislike about the product?
The negotiation feature is great but not super adaptive. For example, if an influencer decides to post a video instead of a photo, the platform isn't able to capture that data.

What problems is the product solving and how is that benefiting you?
Finding influencers who can bring awareness to our brand.

Verified User in Apparel & Fashion
Star Rating: 5

What do you like best about the product?
Popular Pays really values and the creator - they respect their craft & their rates, which I really appreciate!

What do you dislike about the product?
It would be helpful to be able to negotiate rates & talk to the brand beforehand.

Recommendations to others considering the product:
I would be patient and keep applying to campaigns!

What problems is the product solving and how is that benefiting you?
I sometimes have problems uploading content. I've realized that they really value our rates.

Gerlyn Y.
Star Rating: 4

What do you like best about the product?
I like to see the insights with the platform!

What do you dislike about the product?
Need more insights on bloggers since we didn't get any initial feedback on them in the platform.

What problems is the product solving and how is that benefiting you?
Vetting influencers.

Gabby G.
Star Rating: 5

What do you like best about the product?
I think the platform is relatively easy to navigate and I like how the reps help you along every step of the way.

What do you dislike about the product?
I wish you could combine an Instagram and Tik Tok brief into one, I don't love how they need to be two separate briefs.

What problems is the product solving and how is that benefiting you?
We are solving the problem of finding people to represent the Boys Town brand. We've realized how helpful it is to grow our Instagram.

Verified User in Food & Beverages
Star Rating: 3.5

What do you like best about the product?
The user experience on the platform is great. I love having all of my assets from creators in one place. It's also really easy to find and add people to my campaign (even if not all accept).

What do you dislike about the product?
I am not getting desktop or email notifications in real-time when I receive a new message from my creators. I've missed things a few times because I usually rely on email communications.

Recommendations to others considering the product:
Give it a try. I find it hard to use influencer tracking software because I've always used my systems, but this one makes my life easier as a social media manager!

What problems is the product solving and how is that benefiting you?
Keeping better track of creator content, better track of performance/analytics, connecting more easily with influencers in our space.

karen H.
Star Rating: 4

What do you like best about the product?
I enjoy the recent feature you've added that allows clients to direct message us. It's made a huge difference with the type of content I produce.

What do you dislike about the product?
With payment arriving net 30, I was hopeful that meant rates would increase, but it didn't.

What problems is the product solving and how is that benefiting you?
With the new net 30, I have to pay for prop out of pocket. It's not the end of the world, but it wasn't something I expected when I originally joined the app.

Jon Michael Z.
Star Rating: 5

What do you like best about the product?
PopularPays has a solution that fit our business like a glove. They are solving many of our internal headaches in working with influencers and generating timely and measurable User Generated Content.

What do you dislike about the product?
I wish we would have onboarded them sooner.

What problems is the product solving and how is that benefiting you?
One of the biggest issues they are solving is facilitating 1:1 agreements with influencers. Their solution allows us to quickly customize agreements with influencers - so that we get our deliverables and the creatives get their compensation. What is great is that their software has helpful benefits throughout the process like free product tracking, content and deliverable review, and performance metrics.

Verified User in Health, Wellness and Fitness
Star Rating: 3

What do you like best about the product?
I like how easy it is to navigate. I also like how you can toggle the filters to refine your search.

What do you dislike about the product?
That you can't filter by audience location, age, interests for precise targeting - nor by the creator's category, interests, content type, engagement or conversion rates.

What problems is the product solving and how is that benefiting you?
Discovery of TikTok creators. The benefits are more refined searches and less wasted time.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
The customer support is top notch and the UI is very intuitive. Popular Pays helps keep track of every influencer for multiple clients in one easy space.

What do you dislike about the product?
Can't really think of anything negative to say on this one.

What problems is the product solving and how is that benefiting you?
Tracking down and managing influencers is not an easy lift. Contract signings, asset updates, and general knowledge of an influencers metrics can be a lot to do on your own. Popular Pays helps manage all of those things in one, easy to use portal.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
How fast and easy I can connect to influencers. I love that I can search and filter using tags and that I can invite influencers from outside.

What do you dislike about the product?
It is not fully automated and still requires manual adjustment.

What problems is the product solving and how is that benefiting you?
Create UGC content. Expand the business

Verified User in Wine and Spirits
Star Rating: 4

What do you like best about the product?
I love Pop Pays platform on the backend. It allows for a super streamlined process which is vital, especially with larger influencer campaigns. We are able to execute much quicker and cleaner with their platform than on our own.

What do you dislike about the product?
Sometimes some of the applicants who come through are really not what we are looking for. Would be great if we could filter through these people to save time. (i.e. only want people with 40%+ followers in U.S.)

What problems is the product solving and how is that benefiting you?
Quick execution. The streamlined process!

Verified User in Consumer Electronics
Star Rating: 2

What do you like best about the product?
Liked that influencers come to you, they apply to your "job" if they want to work with you.

What do you dislike about the product?
Some of their influencers buy their followers and likes, Pop Pays doesn't seem to have a system in place to track down these fake influencers.

Recommendations to others considering the product:
Go for it if you're low on time, the platform gets the job done. However, know that you can get better outcomes from manually. You don't really get your bang for your buck.

What problems is the product solving and how is that benefiting you?
Product announcements Content creation

Arnelle P.
Star Rating: 5

What do you like best about the product?
I like how accessible the content was and how easy it was to find influencers that match our company. The campaign brief was easy to make and we had a great number of applicants that wanted to participate. We got amazing content from each influencer and have been able to use said content across all our marketing platforms.

What do you dislike about the product?
There was nothing major that we did not like about Popular Pays.

Recommendations to others considering the product:
Set a budget for your influencers. Even if it is small, it can go a long way. Also, Use the resources that they provide for you. There is always someone available to help you with anything that you may need. I appreciate the staff that has helped us through this process. Sara, Nicole, and Kathryn for making out experience wonderful.

What problems is the product solving and how is that benefiting you?
We were able to gain a lot of new influencers and create lasting relationships for future campaigns.

Scot B.
Star Rating: 5

What do you like best about the product?
Popular Pays is a great marketplace to connect with creators, and manage creative projects. I like that they found a package within their platform that fit our budget. Most platforms have a high cost of entry and Popular Pays did too until recently.

What do you dislike about the product?
Nothing so far, Popular Pays has hit the mark. *Coming back months later, and still happy with Popular Pays and it's Influencer Community!

Recommendations to others considering the product:
Give it a look, talk with their account people, try it out, you won't regret it

What problems is the product solving and how is that benefiting you?
We've been able to connect with an engaged base of creators that want to go out and create content for us. The creators we've worked with so far have been great with communication and producing great work. *Coming back to say there is some super talent on the platform and we've been enjoying working with them the past 6 months.

Beth Ann B.
Star Rating: 5

What do you like best about the product?
The ease when using PopPays. It's easy to login.

What do you dislike about the product?
The timeframe that I have to respond to customers. I don't like the limit of 2 weeks.

What problems is the product solving and how is that benefiting you?
Brand Awareness

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
I love the brands that I've worked with through the app.

What do you dislike about the product?
A lot of the campaigns time out without acceptance or denial

What problems is the product solving and how is that benefiting you?
I have worked with great clients and I feel like especially in the last year I've been investing more into making sure the content is great

Julia R.
Star Rating: 5

What do you like best about the product?
This platform is truly one of a kind. As a start up brand, it is the best way to get content and find new influencers. I like that we can message people in the platform and streamline communication. Shortlisting potential creators is also a great feature.

What do you dislike about the product?
I don't like that we can't negotiate price within the tool. I did hear it's coming soon!

Recommendations to others considering the product:
No advice other than sign up! You won't regret it and it will change your content strategy entirely.

What problems is the product solving and how is that benefiting you?
We are a new business during COVID. Since we can't have traditional photo and video shoots, popular pays is invaluable to getting content created. We have realized that we don't need huge budgets and shoots to get what we need!

Mark J.
Star Rating: 5

What do you like best about the product?
They made it so easy to find creative help and saved me a ton of time! Without their help, I would have spent a lot more time hiring/contracting folks out, and instead, I’ve been able to spend that time on other things!

What do you dislike about the product?
There aren’t really any downsides to Popular Pays. It’s definitely the best platform out there for finding creatives and influencers, and connecting your brand with talented individuals couldn’t be any easier. Popular Pays is also constantly growing and improving:

Recommendations to others considering the product:
I would take the time to sit down and talk with one of their friendly employees; they will give you all the info that you need and show you how to access the things you need!

What problems is the product solving and how is that benefiting you?
Quality marketing content was a big problem for my company, and working with Popular Pays has completely changed our marketability. We’re much more visible now and our content is leagues beyond what it used to be!

Juan A.
Star Rating: 4

What do you like best about the product?
Direct messaging system w creators. Also, that Pop Pays shows exactly where in the process of content creation we are in (reaching out to creator, awaiting approval from project owner, product shipped, product delivered, awaiting content, etc). It makes it very easy to track the development of a project and keep track of the status.

What do you dislike about the product?
A lot of the most influential social media content creators don't refer to themselves as "content creators" and so they don't seek out to join services like Pop Pays. These are artists, personalities, etc that are really rooted in certain communities but still have influence w the content they post. I wish Pop Pays would expand to include more of these "authentic" influencers that aren't expert content creators but just very niche influential personalities that brands could tap into.

What problems is the product solving and how is that benefiting you?
Much easier to reach communities and target specific consumers without the hassle of having to find content creators and handle the logistics creating content ourselves. Huge time saver and much more organized way of creating content at scale with ease.

Verified User in Public Relations and Communications
Star Rating: 5

What do you like best about the product?
Collaboration, ease of portal, campaign managers are greatt

What do you dislike about the product?
Messaging can take time within portal, would be great to use email

What problems is the product solving and how is that benefiting you?
Sourcing influencers for many campaigns

Molly T.
Star Rating: 5

What do you like best about the product?
I love how easy that makes it to find and book quality talent while also sending tips to get the most out of the campaign. I work at a small startup that heavily relies on influencer marketing. I oversee and manage all our campaigns on my own which is very time-consuming. A friend recently recommended PopularPays and I was instantly blown away by how simple they have made it. I currently use it for their new Creator search tool which helps me quickly identify stats and potential creative partners. Looking forward to using more of the tools soon!

What do you dislike about the product?
I haven't found any downsides to the platform yet.

What problems is the product solving and how is that benefiting you?
Like I mentioned above, my team is very small but we rely on influencer marketing. I was spending hours and hours scrolling through TikTok for the right potential partners. Their new Creator Search tool has cut down on that time because I can quickly narrow down my required parameters and find a lot of good fits for my needs!

Katie H.
Star Rating: 4.5

What do you like best about the product?
I really love the ability to find potential collaborators from many different platforms. I've recommended Popular Pays to so many influencer friends I know and also to small local businesses looking to forge relationships.

What do you dislike about the product?
There need to be more features and capabilities to filter people. For example, it would be SO useful to filter by country. Also, you should be able to sort collaborators from followers high to low and low to high. Lastly when you have already sent someone a message and you click "send new message" it takes you away from your search and you have to restart from the top to attempt to find where you left off. When sending an additional message to people you have already contacted you should be able to do this in a pop-out window just like if it were the first time you reached out.

Recommendations to others considering the product:
n/a

What problems is the product solving and how is that benefiting you?
Trying to find very specific influencers to assist with providing insight into their work.

Verified User in Food & Beverages
Star Rating: 4.5

What do you like best about the product?
I enjoy the simplicity and ease that Popular Pays provides. Uploading briefs and finding content creators that fit our aesthetic and brand ethos has been so simple, and I really enjoy how all of our assets are saved in an easy to access content library. I also really enjoy the timelines that are set up for our content creators. It allows us to know when we should be receiving content, and holds everyone accountable. I also really enjoy being able to review the content that is submitted to us. It's great to be able to see the captions and photos our creators come up with before they are posted on social media so we can request our edits if need be.

What do you dislike about the product?
It would be nice to be able to make some edits and changes to briefs after it has been uploaded. For example, once our brief was uploaded we had to make a last minute product change and instead of being able to go in and make those changes, I had to reach out to our customer success manager to do it for me. She was very quick to make those changes, but sometimes it would be nice to be able to have that ability as well.

Recommendations to others considering the product:
I would recommend a trial period or free demo to see if it's the right platform for all of your needs. Take a look at what you plan on using Popular Pays for, and see if it has all of those features that will help you accomplish your goals for your business.

What problems is the product solving and how is that benefiting you?
Popular Pays has definitely helped us to build our content library with assets that we are really happy with and have been able to share on our social media. We've easily been able to set up small campaigns for all of our needs. For example, we were looking for creators to help us with our blog content and we've been able to find creators to do that for us!

Cristian C.
Star Rating: 4.5

What do you like best about the product?
Easy viewing to the influencers social accounts. Being able to submit prompts for applicants to answer.

What do you dislike about the product?
This was my first time and I found the platform very helpful - possibly the expiration dates on the applicants made it difficult as we work with a very slow moving client.

What problems is the product solving and how is that benefiting you?
Problem: That our agency hasn't done a lot of influencer work and having things like engagement rate / breakdown of audience on in one place was a real benefit.

Laurie T.
Star Rating: 4.5

What do you like best about the product?
The Popular Pays team! They're always available to help and great to work with. Influencer programs aren't plug and play and there's quite a bit of communication with each influencer. It's good to know that they're standing by to help however they can whether that's with strategy, influencer communication, content recommendations, and more.

What do you dislike about the product?
The influencers ask a lot of logistical questions to our brand team rather than to Popular Pays directly, which takes a bit of time and extra emails to get these questions sorted out for them. I've noticed the platform and UX change quite a bit in the last few months, so perhaps this will get sorted out to make the experience easier for both influencers and the brand.

What problems is the product solving and how is that benefiting you?
Content creation with a wide range of influencers has been a great benefit.

Verified User in Wine and Spirits
Star Rating: 4

What do you like best about the product?
It's an easy way to implement an Influencer Campaign and track all the processes.

What do you dislike about the product?
The platform is awesome for National campaigns but when a brand is looking for a local/regional campaign it's hard to find Influencers with local audiences. It misses some audience total reach (like how the person performs in a specific state), that would be better to approve state campaigns. It also feels a commercial relationship instead of a close relationship between the brand and influencers. The influencers apply for campaigns available.

Recommendations to others considering the product:
Build national campaigns to drive consumer consideration

What problems is the product solving and how is that benefiting you?
I was looking for complementary media with local reach and drive consideration to support the national media investments. It's an easy-to-implement platform that can deliver in a short time a live program.

Joe G.
Star Rating: 5

What do you like best about the product?
Popular Pays' platform makes it easy to find, engage, and manage the right talent for the assignment.

What do you dislike about the product?
Not really a criticism, but we find that Popular Pays is best when we think of it as a source of strong creative talent (or "makers") vs. thinking of it as an influencer network.

Recommendations to others considering the product:
A good solution when looking for effective and efficient digital content.

What problems is the product solving and how is that benefiting you?
As brands look to shift from "campaign" work to digital content and solutions, Popular Pays delivers on content that is: 1) Relevant to the audience/category, 2) Endemic to the channels, 3) Cost-efficient, 4) Drives performance, and 5) Able to use elsewhere

Jonathan P.
Star Rating: 5

What do you like best about the product?
The PopPays interface is very intuitive, responsive, and clean. The network of creators is pretty vast and the brief process is incredibly easy to use. The support team with PopPays is very responsive and accommodating as well. Some of our best content

What do you dislike about the product?
Going through the applicants for each campaign gets to be a bit tedious, especially when you have a lot of the same folks apply for all jobs and bypass the qualifications/requirements. I wish it was easier to easily decline applicants or have a simpler way of bulk declining.

What problems is the product solving and how is that benefiting you?
Content creation without having a big production set that would interrupt our operations. We realized a lot of these content creators provide a lot higher quality content than our agency and charge a lot less.

Verified User in Consumer Goods
Star Rating: 4.5

What do you like best about the product?
It's a very easy to use platform that gives you access to users and and influencers that can help capture your brand in unique ways.

What do you dislike about the product?
Although the tool is very intuitive, the task of working with these individuals is not easy. It is very time intensive.

Recommendations to others considering the product:
Do it! It does exactly what you need it to.

What problems is the product solving and how is that benefiting you?
We need content that looks like it comes from a variety of places to keep social feeds fresh, this is giving us just that and more!

Brian C.
Star Rating: 5

What do you like best about the product?
The team at PopPays is super collaborative and personable. They take the time to understand the brand and ensure an easy set up and successful campaigns. They are also quick and nimble always adapting to the changing Influencers landscape and rise in popularity of new social media platforms.

What do you dislike about the product?
Some improvements could be made to the platform backend to make it a bit easier to use.

What problems is the product solving and how is that benefiting you?
Content creation and influencer partnerships. Popular Pays makes this a really easy thing to activate quickly. The platform also has a large variety of creators making it great for any type of campaign where we need influencers or content creators. We've benefited from the ability to quickly turn on new campaigns for different brands we work with to meet our clients goals.

Verified User in Consumer Goods
Star Rating: 4.5

What do you like best about the product?
The system is robust; it seems very user friendly. If we have questions, they are quick to respond. Also, the influencers that we have seen via their site seem to fit in with our brand. We are excited to see how this service will work to bring about national brand awareness and online sales.

What do you dislike about the product?
Nothing as yet; as I said, we just started working with them. The only reason I did not give a "10" is because we have yet to work with them on a campaign as yet.

What problems is the product solving and how is that benefiting you?
Again, we have just started working with Popular Pays. We believe they will help our social media platforms expand as well as brand awareness via influencers.

James S.
Star Rating: 0

What do you like best about the product?
Very little, the initial presentation was slick but in reality, it's a very empty platform, maybe early in their development?

What do you dislike about the product?
No trial period, so lots and lots of promises to get you to sign up from very aggressive sales people

Recommendations to others considering the product:
Do not use unless they change policies and offer a trial.

What problems is the product solving and how is that benefiting you?
None - we moved to GRIN

Verified User in Wine and Spirits
Star Rating: 5

What do you like best about the product?
The easiest and best part of this is finding influencers is specific regions or geographic territories that will apply to your end goal/audience. For instance, we don't get a lot of opportunities in my Control States such as Utah, Wyoming or Montana, and being able to specifically target these regions is a uge help and a win. It's exciting to be able to utilize and leverage influencers that will reach different target audiences.

What do you dislike about the product?
Honestly - don't have feedback here as of yet.

What problems is the product solving and how is that benefiting you?
It's great to work together on different briefs and programs that will complement my marketing pillars. The benefits are reaching new audiences.

Jack M.
Star Rating: 5

What do you like best about the product?
Having a full portal to communicate with multiple creators all in one place was a huge time-saver in the ideation and review phase! Helps streamline chatter on the shipping/delivery of products as well. Huge plus! Very simple portal for review, editing and approval of content helps save time and keep your inbox clear of multiple notes with attachments. A much more savvy way to review content in real-time with your creators.

What do you dislike about the product?
I did not fully understand the built-in search tool and also did not understand how the search engine was tagging photos, videos, creators who specialized in a certain vertical. I understand the briefing process now, having gone through multiple campaigns, but having more clarity on the requested deliverable section would have been nice. Multiple creators came back with questions on what their content packages, too, so i'm wondering if that section of the brief might leave more questions than it answers?

Recommendations to others considering the product:
Even if your budgets are small, the Pop Pays team will help guide you to the best use of those dollars to ensure you're meeting your clients' goals/expectations with influencers. I would also suggest Pop Pays if you're looking to create a massive UGC content library for use across all marketing avenues (website, collateral, social channels, etc.) Refinement of the deliverables section to make it abundantly clear what you're asking for and what you'll plan to receive.

What problems is the product solving and how is that benefiting you?
I am solving my agency's problem of securing high-quality social media content, at scale, with scrappy budgets for clients of all sizes. Our client roster has a need for authentic/lifestyle content to stand out among the crowded marketplace, and Pop Pays helps pair brands to the perfect creators who build assets that have an impact. Love the Pop Shop element! Having creators strictly focus on handing over premium content that performs helps put your mind at ease. What you're getting in return from creators will certainly move the needle, rack up engagements, etc. These creators know what audiences of all sorts crave.

Verified User in Consumer Goods
Star Rating: 4

What do you like best about the product?
they are able to create quality assets quickly and more suitable for the platform is was being shown on. The upside of using them is being able to transform a raw asset quickly rather than relying on an internal creative team

What do you dislike about the product?
The turnaround time on edits can take awhile and therefore slow down the process of going live with the assets and the feedback process can be unclear

Recommendations to others considering the product:
The final assets turn out the best if the raw asset is good. It allows for more creative freedom for the PopPays team.

What problems is the product solving and how is that benefiting you?
I have not worked with PopPays enough to have had any problems. Our team did appreciate how they transformed the assets they were given to be much more engaging

Verified User in Marketing and Advertising
Star Rating: 3.5

What do you like best about the product?
The interface of the influencer system is nice

What do you dislike about the product?
The strategist assigned to me is not very strategic, nor a self starter. Kind of phoning it in if I’m being honest.

Recommendations to others considering the product:
Get a good strategist

What problems is the product solving and how is that benefiting you?
A problem being solved is having to reach out individually to influencers and manage all those payments

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
I absolutely love the collaboration Pop Pays provides. I'm easily able to chat with influencers and filter through content. It saves us a lot of time sifting through different partners to work with and makes the process so much easier.

What do you dislike about the product?
We were unhappy with one batch of content we received and the influencer had been labeled as a 5-star creator. I wish in that case we would've been able to know that the content of hers would be so "out there."

Recommendations to others considering the product:
For anyone looking to use Pop Pays, work closely with their team and communicate exactly what you're looking for. They're extremely helpful and will aid in finding the perfect creators for you. Also, be very detailed in your briefs so you receive the exact content you set out to obtain. Super important.

What problems is the product solving and how is that benefiting you?
We have been able to find new creators and have premium content created with ease. We also love the collaboration with the creators in the platform.

Hilary L.
Star Rating: 4.5

What do you like best about the product?
Access to so many creators in 1 organized platform.

What do you dislike about the product?
Communication and content approvals are not as fluid and linear and additional content submitted by the creator disappears once you send through your approval.

What problems is the product solving and how is that benefiting you?
Content creation, brand awareness, campaign and product launches

Verified User in Consumer Goods
Star Rating: 0

What do you like best about the product?
Unfortunately, nothing. Client success team was only focused on getting fees for 3 months which we were never informed about. We started as a 1 month trial and found out later that it's 3-months contract that can't be canceled!

What do you dislike about the product?
Most of the influencers were dormant- there was not a single successful campaign! We started as a 1 month trial and found out later that it's 3-months contract that can't be canceled! Client success team was only focused on getting fees for 3 months instead of deep-diving into the problem to help clients succeed.

Recommendations to others considering the product:
You can save money by working directly with the influencers and content creators without being frustrated with a platform

What problems is the product solving and how is that benefiting you?
If you are looking to scale influencer marketing- it's probably not the right fit- influencers are mostly dormant so it's better to work with influencers on your own if you are a young start-up

Kat (Kelley) M.
Star Rating: 5

What do you like best about the product?
I've had the pleasure of using Popular Pays multiple times at multiple companies. Popular Pays is truly a 'solutions-oriented' resource that has worked one-on-one with my to execute campaigns in a customized manner to ensure my team is getting exactly the assets and results we are looking for. PopPays is rare in that they are able to rapidly pivot and execute in-step with our teams timeline- we often work with turn-around times that are ~one week. They have really grown to be a true partner to my team and we've learned new ways of working with each other. This closer partnership over time has really improved the outcome of our campaigns and now I can't imagine running our sprints without them!

What do you dislike about the product?
In the past I hadn't been as clear with the outcomes my team was looking for- this isn't a fault on Popular Pays, but we were getting some features and results that we didn't actually need. I have since voiced to my Popular Pays account folks what we actually need and they have changed our way of partnering to reflect this. Just be sure to identify the features/goals you need and be upfront with that, PopularPays has proven to be flexible and willing to learn new ways of working.

What problems is the product solving and how is that benefiting you?
We really needed beautiful content that can be made quickly without too much overhead effort. We have extremely tight turn-around times and our monthly campaigns are always iterative, meaning we cannot spend too much time or too much money on any single asset. The quantity of image/concepts we need in a 'Marketing Semester' is varied and doesn't run on a consistent need cycle, so we've relied heavily on Popular Pay's "use it when you need it" flexibility. We've looked at other resources and none have been able to be as time/cost efficient and still maintain a high caliber of content like Popular Pays. Above all: their account managers are the most skilled and attentive I have ever worked with. Where some other agencies would have lost our business, Popular Pays put themselves in a position to listen to our working pain-points and providing actionable solutions.

Caleb R.
Star Rating: 5

What do you like best about the product?
Easy access to a wide variety of creators with the helping hand of the team at Pop Pays has been extremely helpful.

What do you dislike about the product?
The only dislikes are things that can't be helped when doing influencer marketing. Nothing wrong with the platform itself!

What problems is the product solving and how is that benefiting you?
We are utilizing Popular Pays to connect with influencers to make advertising content for our brand.

Monica M.
Star Rating: 5

What do you like best about the product?
This tool is absolutely incredible, sourcing talent has always been a challenge but with Popular Pay you can really narrow down talent and have their contact info at your fingertips.

What do you dislike about the product?
Nothing really, everything is super easy

Recommendations to others considering the product:
Use it, you will not regret it

What problems is the product solving and how is that benefiting you?
Sourcing talent with contact info

Verified User in Consumer Goods
Star Rating: 5

What do you like best about the product?
Great comprehensive influencer platform and a very helpful and responsive team. Love having everything contained within the platform with no need for individual emails with each content creator. Great database of potential creators as well.

What do you dislike about the product?
Only very minor inconveniences, but the team is very receptive and happy to enhance the experience as needed.

Recommendations to others considering the product:
Give it a shot! It's a great tool.

What problems is the product solving and how is that benefiting you?
Much easier to get great content at scale, a lot of the details of working with influencers are automated, which is incredibly helpful. I love being able to get everything I need without clogging up my in-box.

Stephanie H.
Star Rating: 4.5

What do you like best about the product?
The responsiveness is excellent. They are very quick to reply and make updates and edits as needed. They are very open and receptive to feedback.

What do you dislike about the product?
I don't dislike anything about pop pays.

Recommendations to others considering the product:
It is great creative and quick responsiveness.

What problems is the product solving and how is that benefiting you?
We are solving business problems with excellent creative.

Gail C.
Star Rating: 5

What do you like best about the product?
The full-on support and creative ideas we received from our client service team (Rachel and Taylor) every step of the way. Our brief was tricky, and derived from a client ask that we had never solved for before. However, Pop Pays acted as a true partner and helped us figure out a solve, as well as several budget tiers that we were able to bring back to our client. I also love the ease and intuition of the company's dashboard, as it made reviewing content so fast. Lastly, our team truly loved working with our selected creator – Eddie Sanchez (@hungryinla). He worked quickly against an extremely tight deadline and churned out quality content that our clients ended up loving. In the middle of it, we asked Eddie to rework some of the photos to enhance thirst appeal, which he did immediately.

What do you dislike about the product?
There was no way to download final, hi-res deliverables via the dashboard. The creator had to send the files via Dropbox. However, that ended up being okay!

What problems is the product solving and how is that benefiting you?
Developing very unique, custom and detailed content that usually comes with a list of strict mandatories and tight turnaround time. The benefits definitely included their expansive network of available creators that fit the aesthetic and quality our clients were looking for.

Verified User in Consumer Goods
Star Rating: 4

What do you like best about the product?
There was strong communication from the Popular Pays team. They were very responsive in reference to our questions and supplied a detailed list of items needed for the project to move forward.

What do you dislike about the product?
I didn't feel like the original assets delivered were up to the standard I was expecting. However, after communicating that to the team, they started completely from scratch and thought outside of the box. I believe this could have been do to the communication our team initially provided. Either way, they were great to work with and had an excellent attitude.

What problems is the product solving and how is that benefiting you?
We want to be Facebook forward in every sense of the word. They specialize in Facebook creatives and that platform is our bread and butter. It's crucial to always be learning, improving and growing.

Verified User in Food & Beverages
Star Rating: 5

What do you like best about the product?
The PopPays support team has been nothing but supportive and helpful during your first campaign.

What do you dislike about the product?
There are several steps that need to be completed in order to complete a campaign, but every step has a very specific importance to the success of a campaign.

What problems is the product solving and how is that benefiting you?
We are able to reach a bigger audience with Popular Pays and they have made it easy to make sure we are choosing influencers that meet our criteria and brand messaging.

Andrew N.
Star Rating: 5

What do you like best about the product?
We have used other platforms to find influencers, but none of them had the ability to see the demographics of that influencer's followers. This was key for us we need to see if their followers were in the same location as our business and whether the demographic matched our buyer personas.

What do you dislike about the product?
We would like to see more nano/micro-influencers on the platform specifically between 10k followers and 50k. There were lots of influencers on the platform but most were 50k or more followers.

Recommendations to others considering the product:
Very easy to use, but you need to know what you are looking for from influencers to make the most of the platform. This will help you to set out the right requirements and cost for each project.

What problems is the product solving and how is that benefiting you?
We wanted to target influencers that were local to each of our markets that had followers that matched our buyer personas. Popular Pays made us realize that previous influencers we thought were a match were not even close. This saved us money and allowed us to run a better campaign.

Royer L.
Star Rating: 5

What do you like best about the product?
I liked the organization of all the different actions you can take as well as how easy it was to contact each creator. My favorite part was the shipping confirmation integration in the software which allowed me to not have to enter each tracking number each time I wanted to see where each package to each creator was.

What do you dislike about the product?
The only thing i disliked was when the creators didn't respond in a timely manner especially when we needed creative.

Recommendations to others considering the product:
It is a great platform to find a variety of creators for your brand.

What problems is the product solving and how is that benefiting you?
We are trying to build demand for almonds using credible and influential creators to apply almonds in their everyday life. Reaching a broad spectrum of creators has helped in creating a diverse yet effective audience for almonds.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Kevin helped us quickly become a resource for pinners at scale by translating an existing campaign into helpful pins that cohesively communicated the clients brand voice, current campaign, and recently trending information - all with very little direction. He took visual cues from their brand playbook, cut raw footage provided into montages, and married it with Pinterest best practices. Left nothing to be desired and for an extremely happy client!

What do you dislike about the product?
Nothing. Perfectly executed. It'd be great if there were a scheduling feature (getting the first kick-off-call on the calendar across parties is always tough), but can be done manually and is not detrimental to working with PopPays.

What problems is the product solving and how is that benefiting you?
Lack of in-house creative resources, tight launch timelines, and creating pin cohesion across campaigns.

Susan P.
Star Rating: 5

What do you like best about the product?
The support from Pop Pays team is top-notch. They make it so easy to work with them and provide proactive help. The platform itself is also super intuitive. One of the best parts of Popular Pays is the depth and breadth of influencer options. It makes it easy to curate the right partners.

What do you dislike about the product?
Potentially having more opportunity to invite influencers or search for influencers to invite into the program. Other than that, there was nothing to dislike about working with Pop Pays!

What problems is the product solving and how is that benefiting you?
Awareness for new product launch

Verified User in Retail
Star Rating: 1

What do you like best about the product?
Popular pays is great for trying to activate numerous influencer partnerships at the same time. It allowed us to activate a larger scale influencer initiative during the holiday season which we probably wouldn't have had the band width to do otherwise. I appreciated the approval/rejection option as it made it more of a professional relationship with the influencers - easier to give feedback. I also appreciated the tracking abilities to ensure the project was meeting necessary milestones. It allowed for clear organization of the project further helping to scale our influencer efforts.

What do you dislike about the product?
It was hard to find influencers with an elevated look that our brand was looking for. Because it allows you to scale influencer efforts - it was challenging to ensure the involvements with the influencers came off as authentic to our audience. While we used it to scale our efforts we really had to put effort in to make it seem like a curated experience.

Recommendations to others considering the product:
Ensure the goals of your influencer program align to popular pays' capabilities.

What problems is the product solving and how is that benefiting you?
Scaling the influencer program is what we had previously used popular pays for. It definitely gave us the ability to go beyond our internal resources to pull of an initiative we would have otherwise had to nix. It allowed for easy organization and tracking of the status for each involvement with the influencers. It also was easy to approve and/or reject content. It allowed us to complete the project on time due to the tracking and management capabilities. It was also easier to ensure we were getting content we felt was on par with the original brief.

Verified User in Entertainment
Star Rating: 5

What do you like best about the product?
I've only used the TikTok tool and I love that it show a creator's average views and likes. I usually determine this manually, so this is a big help!

What do you dislike about the product?
No complaints as of yet, however, it would be a nice addition to see the creator's engagement rate along with the other details.

Recommendations to others considering the product:
If you are looking to manage influencer talent, this tool is helpful

What problems is the product solving and how is that benefiting you?
Currently finding TikTok creators with a keyword search, easy access to their email/contact info, and the ability to see the creator's average views and likes.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
The platform is really easy to use, has a nice interface, and provides good information at a glance. It also makes it easy to manage your influencer base in one place, and the application process is pretty easy.

What do you dislike about the product?
I wish there was more granularity on some of the metrics in the platform. For example, being able to distinguish stats by country/audience more granularly. The order of the applicants is confusing to read, as you can't tell who is new, or filter through them in any way. Emails come through about total number of influencers in the queue, but it would be helpful to know who is new for more efficient reviews. The expiration dates are a bit confusing as well.

What problems is the product solving and how is that benefiting you?
Popular Pays is acting as our influencer management system, and we don't have the bandwidth for outreach ourselves. The benefits are that we have a wide range of influencers at our fingertips and can turn on influencer campaigns rather quickly. Reporting is also an added bonus.