Katie C.
Star Rating: 5

What do you like best about the product?
Cohley has taken our content strategy to the next level. From assisting in brief creation to identifying top-quality creators to managing content development and payment, the Cohley team truly does it all. We have created high-quality content together that we have been able to leverage on social media, email, retail sites, and paid social, which has correlated to direct sales and lift. The platform is constantly innovating, and the development team takes user feedback into account when building out new features. Cannot recommend this platform highly enough.

What do you dislike about the product?
Sourcing creators is a lot of legwork on the brand's end, but I know the development team is actively working on a solution to implement new filters.

What problems is the product solving and how is that benefiting you?
We use Cohley as part of our "always on" strategy to support product launches, promotions, and seasonality. Our original goal was to utilize the platform to work with smaller-scale creators for a base level of content, but the content we've been able to produce is so high level that we now collaborate with Cohley on macro and VIP level campaigns to support major innovations.

Lisa H.
Star Rating: 4.5

What do you like best about the product?
Our product is hidden within shoes, so it's difficult to highlight our product with visuals. We are so pleased with the content, reviews and testimonials we receive from Cohley creators. The platform is seemless, the customer service from the Cohley team is very responsive and the vetting process is very easy. As the Marketing Manager for the US for CURREX, I can't imagine a better platform for content creation.

What do you dislike about the product?
Very few problems with some creators who did not comply with the exact parameters of our campaigns. Happens very infrequently and Cohley is quick to rectify the situation when it does occur.

Recommendations to others considering the product:
Be as specific as you can when drafting your creative brief to avoid having people apply to your campaign that may not be the best fit. By stating exactly what you are looking for, requiring, and what you are not looking for tends to weed out those that aren't a good match. It also saves time for you and the content creators by lessening the amount of creators to choose from and minimizes the back and forth needed to receive quality content on the first attempt.

What problems is the product solving and how is that benefiting you?
We are able to receive content with all different backdrops and environments without the expense of time and travel for our team. As we market throughout the US, we now have content that matches the areas in which we are selling our product.

Ashley D.
Star Rating: 4

What do you like best about the product?
We've found the Cohley platform to be very easy to use. We're able to launch campaigns quickly and get content from creators that meets our needs. Our account manager has also been incredibly helpful and responsive.

What do you dislike about the product?
There is a wide range of talent in the creators that work with Cohley--some are fantastic, some are disappointing. Cohley is continuing to enhance the creator vetting process, which is helping with this, though.

What problems is the product solving and how is that benefiting you?
Cohley is helping us amass user generated content for social ad campaigns and also giving us a way to quickly get product reviews for newly launched products. We have been able to turn almost all content generated into successful ad creative.

Mike F.
Star Rating: 4.5

What do you like best about the product?
Cohley helps our small team deliver excellent content at scale. The briefing process is simple, and the deliverables are very high quality and create a strong impact.

What do you dislike about the product?
At first, we spent quite a long time reviewing and accepting our preferred content creators. Once we had an established group of creators, we were able to move much faster than the month prior. Like any solution, you get what you put into it.

What problems is the product solving and how is that benefiting you?
Cohley simplifies our user-generated content needs. There is nothing worse than chasing down contracts for multiple user-generated content producers. Cohley eliminates that and helps my team focus on delivering the best content.

Verified User in Consumer Goods
Star Rating: 4.5

What do you like best about the product?
We have gotten a lot of wonderful content from content creators, including professional photos. It helps us effectively and efficiently create more content that we simply couldn't do on our own. It's also very affordable.

What do you dislike about the product?
Some content creators aren't necessarily qualified and a lot of time can be spent sifting through people that aren't the right fit.

What problems is the product solving and how is that benefiting you?
We've been able to use the Cohley content across multiple channels including social media and e-commerce.

Verified User in Consumer Goods
Star Rating: 5

What do you like best about the product?
Ability to work with creators and brief exactly what you want. Getting retail specific content has been helpful for sales meetings and reaching consumers.

What do you dislike about the product?
If using the platform as self-serve, it's laborious. Definitely need to pay the premium for a manged account if you have a small team.

What problems is the product solving and how is that benefiting you?
Getting retailer specific content to help support new product launches and demonstrating to customers that we are committed to launches.

Verified User in Health, Wellness and Fitness
Star Rating: 3

What do you like best about the product?
Easily connecting with great influencers.

What do you dislike about the product?
When influencers wouldn't respond timely.

Recommendations to others considering the product:
Lots of influencers agree to the campaign and then don't ever respond after we've sent them product. Sometimes influencers also post before we can approve their content.

What problems is the product solving and how is that benefiting you?
Spreading brand awareness on Instagram. Informing our audience of new products and their benefits. Cohley helped us tailor our message through influencers and gain new followers.

Stephanie D.
Star Rating: 5

What do you like best about the product?
I love being able to connect with influencers easily in order to procure amazing images of our product. We get a ton of useable images that we can use for our marketing campaigns, website, social, and even a live image feed on our website. We are also exposed to new audiences via social posts featuring our product.

What do you dislike about the product?
Nothing. We still get ghosted by influencers from time to time but Cohley follows up on our behalf. It's great to have someone on our side who can follow-up with partnerships to make sure they do what they are supposed to be doing.

Recommendations to others considering the product:
If you're considering Cohley, just go for it! They have an amazing database of influencers that can provide varied, high quality content of your product(s). Photos will start flowing in from the first campaign!

What problems is the product solving and how is that benefiting you?
Prior to Cohley it was hard to connect with influencers at all, much less quality leads. Now we have access to an entire database and can choose influencers based on work they've already done. The dashboard has been amazing as well instead of trying to keep track of where influencers are at in the process via emails or manual spreadsheets.

Verified User in Entertainment
Star Rating: 2.5

What do you like best about the product?
I like how all the influencers on the Cohley platform opted-in, and that many of the influencers are also creatives (photographers, videographers , etc). That was a key reason we selected the Cohley platform.

What do you dislike about the product?
No discovery tool to search the different influencers on the platform. It's also not needed for young startups who are still figuring out product-market-fit. We ended up signing a 1-year contract with Cohley, but never ran a campaign on the platform, because our product strategy was pivoting and we ended up reaching out to influencers directly on Instagram and Tiktok, which was a more effective approach for us.

Recommendations to others considering the product:
Cohley seems like a useful platform for more established companies. But not a great fit for young companies still looking to establish product-market-fit.

What problems is the product solving and how is that benefiting you?
Trying to amplify brand awareness through influencer campaigns. We didn't realize any benefits, because we never ran a campaign on the platform.

Andres P.
Star Rating: 3.5

What do you like best about the product?
Great way for finding content creators all around the country that can create a lot of content for your brand.

What do you dislike about the product?
The pictures are not always good, some are mediocre and take longer to answer. Some creators on the platform don't really seem to care.

What problems is the product solving and how is that benefiting you?
I can reach a lot of people to cook with my products and see how they use my products. Then I can use their pictures in my social media!

Danny M.
Star Rating: 5

What do you like best about the product?
Cohley has helped us quickly gather a wide variety of photos and videos without having to make and plan photoshoots.

What do you dislike about the product?
Most of what we don't like is usually fixed or rectified quite quickly. If anything, I hope that they'll upgrade the UI and maybe add a CRM so we can return to work with creators that we've collaborated with in the past.

What problems is the product solving and how is that benefiting you?
Producing lots of diverse, genuine, quality content affordably during covid.

Verified User in Health, Wellness and Fitness
Star Rating: 4

What do you like best about the product?
I like that we can easily view influencer profiles to determine if they are a good fit for us.

What do you dislike about the product?
It's hard to get help when there is an issue with an influencer payment.

What problems is the product solving and how is that benefiting you?
It's been a helpful way for us to connect with influencers who are interested in our brand and who fit our brand image.

Verified User in Apparel & Fashion
Star Rating: 4

What do you like best about the product?
Content at your fingertips, no more searching and writing to a million influencers!

What do you dislike about the product?
Some of the applicants do not respond very fast.

Recommendations to others considering the product:
Take time to thoroughly vet each and every applicant and have conversations with them, be specific as possible with what you are looking for.

What problems is the product solving and how is that benefiting you?
UGC for ads, tiktok, reels, etc

Verified User in Alternative Medicine
Star Rating: 4

What do you like best about the product?
The support is wonderful. Whenever I have questions or need tech support, Erik and the rest of his team are immediately available to help. Also, I appreciate how they proactively reach out for feedback on brand user experience.

What do you dislike about the product?
There's some awkwardness as you work through campaigns, but appreciate how Erik's an open listener. Also, it seems influencers commonly jump off the platform to others so it's difficult establishing a rapport with well-liked influencers.

What problems is the product solving and how is that benefiting you?
Definitely helps generate content that we can use on our platforms.

Verified User in Apparel & Fashion
Star Rating: 5

What do you like best about the product?
I love the variety of images that we're able to get from the campaigns.

What do you dislike about the product?
It can be a bit time-consuming vetting influencers. Most have been excellent but there are a few that delivered sub par results.

Recommendations to others considering the product:
If content creation is your goal, be prepared to offer a lot of creative direction to the creators.

What problems is the product solving and how is that benefiting you?
Our lifestyle photoshoots take up a lot of time and money. Cohley is helping us solve that problem. We also love the social media exposure and great content!

Savannah B.
Star Rating: 5

What do you like best about the product?
Cohley has been a fantastic platform to use for creating and maintaining influencer relationships.

What do you dislike about the product?
Occasionally there are issues with viewing content or getting rid of notifications, but otherwise, I don't have much to complain about!

Recommendations to others considering the product:
This is a great platform to use if you are looking to streamline your influencer relationships, create UGC, and obtain reviews on your product or brand!

What problems is the product solving and how is that benefiting you?
Time management, having enough high-quality UGC, influencer costs

Verified User in Consumer Goods
Star Rating: 3.5

What do you like best about the product?
Great account manager to help you get set up and it's very simple to set up a campaign on Cohley.

What do you dislike about the product?
Although Cohley has a great list of creators, they lean heavily into beauty, food, and parenting creators. We would've liked a more diverse group where there would be more lifestyle leaning into interior design, active, wellness.

What problems is the product solving and how is that benefiting you?
Quick social assets that we can use, UGC for advertising, ability to run a creative campaign at a smaller budget.

Kayleigh C.
Star Rating: 4

What do you like best about the product?
Ability to connect with new influencers. We are able to reach different people that we normally would not find on social media. This helps with diversifying who we connect with outside of our social media efforts.

What do you dislike about the product?
Calibur of influencers, we see the same ones over and over. We have the same ones applying to our campaigns which can make it difficult to reach new and different influencers. We would like a wider variety or ability to reach different influencers.

Recommendations to others considering the product:
Keep on using campaigns to the maximum you can.

What problems is the product solving and how is that benefiting you?
It gives us the ability for more product seeding. We are getting to see a little more quantity of a product in a streamlined manner. This helps minimize time spent connecting with influencers and sending out products.

Verified User in Accounting
Star Rating: 0

What do you like best about the product?
We really didn't like much. The platform is outdated and not fit for our purpose.

What do you dislike about the product?
Completely unacceptable company that charged us without delivering the service anticipated.

What problems is the product solving and how is that benefiting you?
We tried to work with Beta Tester. That completely did not work.

Verified User in Consumer Services
Star Rating: 4.5

What do you like best about the product?
The creators we worked with went above the contracted request and provided a lot of extra content to use. Platform itself is pretty easy to use, and the Cohley team really helps you along

What do you dislike about the product?
Platform, especially the content review section, feels a bit clunky. But by no means is it unusable

What problems is the product solving and how is that benefiting you?
Generating UGC and creator content at scale

Verified User in Cosmetics
Star Rating: 2

What do you like best about the product?
The support is terrific and I like how we can gather text reviews. I also like how all of our assets are in one place where we can organize them. Communication through the platform has been very efficient and the creators we have worked with have been delightful. We have been able to be very straightforward with our campaign guidelines and can rest assured we will receive the requested deliverables in a timely manner through the structure of the platform.

What do you dislike about the product?
I dislike that the campaigns are limited. Would be much more satisfied if we could continually run campaigns rather than the stop start of sporadic campaigns throughout the year. We used to do campaigns on a monthly basis with our previous platform. Now we’re only running quarterly campaigns with Cohley. Also, wish there were more search capabilities to find influencers rather than a short window where they can apply for campaigns.

What problems is the product solving and how is that benefiting you?
Gathering UGC and recognizing the importance of authentic content. We are able to accumulate product feedback and testimonials during the pre-launch phase of a product. Thus, making our launches more successful. Keeping our influencer communication organized is a huge problem that is solved. Also, vetting and finding the right partners to work with saves us a tremendous amount of time. Overall, one of the biggest benefits is knowing that we can trust the creators whom we are going to be partnering with will deliver.

Wanda C.
Star Rating: 5

What do you like best about the product?
I like that it is an easy to use platform, very intuitive. That we have the option of approving influencers and content, that the platform deals with influencer payments and we don't need to do a lot of extra paperwork. I use and find very helpful the mass message feature. I like the fact that everything is structured, you can search your content by campaign. That you can approve your content one by one or as a bulk. I like the fact we track the campaign performance as a whole on Instagram posts and stories. I can see within the platform how the influencer's post did in terms of impressions, reach, and media value. One thing I like the most is that we never had a problem, that it didn't get to be resolved by a Cohley representative. Their response is very prompt and on point.

What do you dislike about the product?
I don't like that the filters for content aren't that accurate all the time. I've tried to use the Downloaded filter, but it doesn't apply.

Recommendations to others considering the product:
Very easy to use platform with lots of awesome features. Great assistance if you need help.

What problems is the product solving and how is that benefiting you?
Cohley is helping us gather photo and video content for a variety of social media channels, for organic and ad use. Access to a great community of influencers. They were the first platform that helped us put together our first Tiktok campaign and gather great content.

Justin Y.
Star Rating: 5

What do you like best about the product?
Received large quantities of UGC easily.

What do you dislike about the product?
Nothing, the customer support was great.

Recommendations to others considering the product:
Be specific in what you're looking for and what you want! Cohley connects you with influencers, but influencers can easily misunderstand or deliver something subpar.

What problems is the product solving and how is that benefiting you?
As a brand new bridal business, we didn't have content of real people in our dresses, besides our product shots. Cohley offered a solution to partner us with influencers on a large scale, which gave us access to much more content very easily. Before that, we had to reach out to influencers individually. Partnering with influencers and working with Cohley has boosted our social presence and given it a much needed natural feel.

Verified User in Retail
Star Rating: 5

What do you like best about the product?
Cohley really allows our company to get a large amount of media and work with many different types of photographers all in a small time frame. Cohley really allows us to get what we need for quick campaigns and to spend more time running our business. As long as the campaigns are set up correctly, getting quality applicants and content is easy!

What do you dislike about the product?
The only downside with Cohley the platform could use some streamlining. More options to help manage all the content (sub folders, making it easier to move files around, folder menu panel should lock or scroll as you sift through images, duplicate photo warnings) as well as some bug fixes which I'm sure will eventually happen (searching filters sometimes do not work properly, images or page functions not working but a simple refresh on the page usually fixes this).

Recommendations to others considering the product:
Try it! You won't be disappointed when that amazing content comes in!

What problems is the product solving and how is that benefiting you?
It's extremely hard to find a large variety of photographers to work with on your own so Cohley solves that problem with their large network of photographers, videographers, influencers, etc. For a company to have access to this network it saves a lot of time and money.

Verified User in Wine and Spirits
Star Rating: 4.5

What do you like best about the product?
Cohley has offered a great way to connect your business to social media influencers, photographers, and videographers to get the content you need to build and/or rebrand your business. They offer accurate analytics to help you pick the best collaborators.

What do you dislike about the product?
lDue to Cohley's fast growing, we had to switch to a few different campaign managers. While each manager has been incredibly knowledgeable and helpful, the continuity can be frustrating.

Recommendations to others considering the product:
Utilize the expertise of the campaign managers.

What problems is the product solving and how is that benefiting you?
Cohley has given us content that would have taken much longer for us to source on our own.

Lauren M.
Star Rating: 5

What do you like best about the product?
Cohley is great to achieve a diverse group of assets on a budget. From the type of content we can generate (high quality photography, videos, UGC, reviews) to the group of influencers available, the range of assets we received from just 2 campaigns has proven extremely beneficial to market ourselves in various channels.

What do you dislike about the product?
When selecting creators, it can sometimes be hard to make decisions given the format of the platform. It would be useful to be able to see creators information side by side once applicants have been narrowed down.

What problems is the product solving and how is that benefiting you?
Not only do we get diverse content, we get it without the cost of elaborate photoshoots and lengthy casting processes. We can also use creators and locations that otherwise would not have been readily available to us on the east coast. This 'outsourcing' benefit also makes creating content during a pandemic safe and easy

Blindster M.
Star Rating: 4.5

What do you like best about the product?
Cohley gave us the opportunity to source photographers at a way better price than if we were to have used an agency.

What do you dislike about the product?
The interface can use some work...it's difficult to view creators content after they submit. I wish I could blow up the images or have them open in another screen.

Recommendations to others considering the product:
Consult your rep constantly throughout your campaigns. They have a wealth of knowledge and can even help you out when you aren't sure what to say to creators regarding deadlines, content reviews, etc.

What problems is the product solving and how is that benefiting you?
Quite simply the need for good, varied content for our new website.

Emeline R.
Star Rating: 5

What do you like best about the product?
Great tool to find influencers to work with and then organize your campaign. All is in one place and organized. You don't need to follow up individually with each influencer and you know where you're at in one glance!

What do you dislike about the product?
No downsides but I hope to see more features and more influencers in the platform!

Recommendations to others considering the product:
Great tool for any influencer campaign with a great team behind it!

What problems is the product solving and how is that benefiting you?
Finding influencers to work with can take a lot of time. Cohley takes care of it - all you have to do is posting an ad!

AUSTIN L.
Star Rating: 5

What do you like best about the product?
Cohley provides all the necessary information to make an informed decision on which influencers to choose for your campaign. The platform is a one-stop-shop for campaign management and provides notifications when there are any updates. This eliminates any need to constantly monitor campaigns. They are also very growth set minded and will work with you. I requested the ability to have influencers from my campaign be able to submit reviews. They went and created a partnership with Yotpo and Power Reviews.

What do you dislike about the product?
So far, there really hasn't been anything that I dislike. Like any platform, it has a learning curve but they have made it pretty intuitive. There are definitely some mismatches in terms of the influencers that are smart matches. I do wish that there was an easier way to eliminate influencers that apply to a campaign. Reviewing 100+ profiles can sometimes be quite daunting.

Recommendations to others considering the product:
Take time to consider the number of campaigns and how quickly you need content. Cohley is great about developing a strategy based on your needs but you have to be clear what those needs are. Cohley does a great job of managing the content creators so that everything is done in a timely fashion.

What problems is the product solving and how is that benefiting you?
We are small startup and needed help creating more content for our products and brand in general. We solved that with one campaign. We recently hired an ad agency and their first comment was the amount of quality images we have for them to pick from.

Linda K.
Star Rating: 5

What do you like best about the product?
As a start-up business, it is hard to be an expert in every area. Cohley enabled us to optimize our influencer interactions and provide us with valuable assets.

What do you dislike about the product?
We thought that everything was well thought out and if we had any questions, a real person walked us through the solutions.

Recommendations to others considering the product:
have a clear plan as to target audience - the type of photos and review influencers style.

What problems is the product solving and how is that benefiting you?
Cohley made it easy to find qualified influencers who were graded on performance- timeliness, etc.

Verified User in Health, Wellness and Fitness
Star Rating: 5

What do you like best about the product?
Love how easy to navigate the platform is. I like having X amount of campaigns over time, it gives me a feeling of ease and flexibility. Each campaign can be tailor-made based on your brand's needs. Receiving content from creators is almost fail-proof as the system is set up with deadlines, reminders, nudges, and so on. Paying creators is also easy with the Paypal integration and can be done automatically after receiving your high-quality content, so you don't have to send it to accounting.

What do you dislike about the product?
This is all said with love: -The quality of content each creator makes is great, but I wish there was a metric for conversion- a UTM link/tracking link that can show successful each collaboration is for the brand. -There are bugs on the website but they improve it everyday, so kudos! -Please create an export to DropBox button so that my team doesn't have to download heavy files to upload into our DB.

Recommendations to others considering the product:
It's a no brainer! I already referred Cohley to my friends who have companies!

What problems is the product solving and how is that benefiting you?
-Fresh content without having to physically scout IG and hope a creator replies and agrees to work with you. -Easy to plan and execute creative UGC content -Fair creator prices -Lots of options to choose from

francie r.
Star Rating: 5

What do you like best about the product?
Their team is very responsive and incredibly helpful. I asked a LOT of questions, and they were always ready and able to help me, nicely of course too :)

What do you dislike about the product?
The platform at first is difficult to navigate, but I am getting the hang of the site. And they've been very good at fixing and tailoring all the features to make it all as accessible as possible.

Recommendations to others considering the product:
Cohley is fabulous, if anyone is on the fence I say absolutely give it a try! Their platform is an excellent way to meet influencers and to generate quality content. We have found several influencers and photographers through Cohley that we know we will maintain a long relationship with now.

What problems is the product solving and how is that benefiting you?
Content! As a skincare brand we hold all our content to high standards - especially with Instagram being such huge place to gain and keep new customers. We want our images to be clean, crisp and professional - and using Cohley helps us find those photographers.

Cameron O.
Star Rating: 4

What do you like best about the product?
Cohley has a wide range of creators who can appeal to diverse audiences. Working with these creators enables us to reach consumers who would not otherwise organically find our brand. The creators are all very pleasant to work with and the platform makes it easy to stay organized while communicating with all of them. Some creators have truly surprised us with content above-and-beyond the asks of the campaign. Some of the content is professional-grade and we have been able to use it in other marketing and sales materials.

What do you dislike about the product?
Finding good creators is very time consuming. Cohley does a good job of listing quick metrics for the creator, but finding out whether they are a "fit" for the brand takes a lot of digging through their feeds. It would be helpful to be able to "star" or "save" creators that are particularly good fits but might not be able to participate in a given campaign so that it is easier to match with them for future campaigns. Additionally, some creators seem to over-use Cohley (or other platforms) to a point where their page looks like an infomercial. It would help to see a metric of "% promotional posts in last 30 days" or something similar. We want to partner with creators who are genuine ambassadors for our brand.

What problems is the product solving and how is that benefiting you?
Cohley has let us quickly run campaigns to highlight new product launches and distribution. Working with Cohley lets us reach very broad audiences and run parallel campaigns to support multiple efforts simultaneously, while allowing us to keep our owned social channels more focused. Cohley creators have enabled us to gather content from retail locations that our Marketing team could not otherwise reach due to geography.

Ariele B.
Star Rating: 4

What do you like best about the product?
It allows the creation of content in a fairly easy and fast way, highlighting that in the case of videos and photographs the resolution is quite good, not to mention that it allows you to advertise the content created, so it is possible that someone will contact you to create content for your accounts, in addition, allows the search for influencers depending on our area and its impact, being ideal to find influencers if what we want is to start implementing influencer marketing in our social media campaigns to increase the reach of our account and not depend solely on organic growth. Their customer service team is quite responsive and responsive, even though I had a lot of questions at first (and asked all of them), I felt like the Cohley team went to the trouble to take my concerns seriously and answered them all one time. for one and in the best possible way.

What do you dislike about the product?
At first the application can be somewhat cumbersome to use, but in a matter of a few minutes of use you already grab the thread.

What problems is the product solving and how is that benefiting you?
I decided to use it in conjunction with my marketing strategy to improve the reach of my publications on social networks, in view of Cohley it provided an excellent tool to improve digital marketing campaigns and influences allowed me to completely rethink and reformulate my advertising strategies , giving me the opportunity to see what my audience was really looking for and allowing me to make the necessary improvements based on it, now today my social networks look much more professional and I owe it all to the Cohley team.

Kara M.
Star Rating: 5

What do you like best about the product?
Being able to run full campaigns entirely through the Cohley platform keeps correspondence with influencers simple and organized every step of the way. The user experience and navigation is straight forward and simple to operate at any level. The quality and breadth of talent offered exceeds expectations and offers a multitude of options for all of our brands to work with. As a company with multiple brands on the Cohley platform, its easy to toggle back and forth between brands and campaigns without hassle.

What do you dislike about the product?
The selection process of narrowing down interested influencers who have applied to your campaign can be time consuming to filter through. I would be interested in setting campaign application specifications that filtered out anyone who didn't fall within those specifications to narrow down the pool.

Recommendations to others considering the product:
I would recommend Cohley to any brand or company who doesn't know where to start with brand awareness and is looking to build content for social media marketing.

What problems is the product solving and how is that benefiting you?
We're able to build really amazing, genuine, diverse content at a great price. Being able to set campaign parameters allows us to customize and control the exact content we are looking for while also setting a price that is reasonable for both parties. This saves time and money on campaigns we'd otherwise run on our own, requiring photographer, models, etc.. We're also able to get our product in the hands of influencers who we otherwise wouldn't have a connection with.

Meghan R.
Star Rating: 5

What do you like best about the product?
Cohley has been an integral part of our marketing strategy as we have always focused on producing high-quality content as well as representing USG ... our two worlds have collided by using Cohley and its been a great addition to our content. Our account manager helps assist us in finding the right influencers and executes the campaigns seamlessly.

What do you dislike about the product?
I haven't had an issue yet and have nothing negative to say!

What problems is the product solving and how is that benefiting you?
Using Cohley allows us to execute marketing plans to help pull sales through off the retail shelves as well as create brand equity and awareness online. It's been a win-win for an extremely small startup like ourselves. When you launch into national distribution in retail you are expected to spend high with marketing programs through the stores... we have been able to negotiate this down by illustrating our plans to utilize Cohley campaigns.

Kimberly D.
Star Rating: 3.5

What do you like best about the product?
I like that the platform is very straight forward to use. It's user friendly.

What do you dislike about the product?
Paying out creators is a pain. I wish it was a little more independent after speaking with my cohley manager to process the charge.

Recommendations to others considering the product:
N/A - it's straightforward

What problems is the product solving and how is that benefiting you?
Having to outreach creators. With Cohley, it's quick and easy and we also have our go to creators.

Cheryl M.
Star Rating: 5

What do you like best about the product?
We have access to a wide range of creators, and all of our communication and content is in one place so it's very easy for multiple team members to collaborate on projects.

What do you dislike about the product?
I suppose the search tool could use more filter options, though of late it's not a tool that we use often.

Recommendations to others considering the product:
It's the most comprehensive tool of its kind that we've found- easy to use, and a really great support team!

What problems is the product solving and how is that benefiting you?
We're able to generate high quality content from a huge variety of voices quickly, easily, and affordably. Cohley has been integral in the ability of our small company to keep up with the endless need for new images and video that we are unable to create in house, while maintaining creative control.

Irene K.
Star Rating: 5

What do you like best about the product?
By using the Cohley platform we could easily connect with influencers that were excited to work with our brand.

What do you dislike about the product?
Some of our campaigns bring upwards of 100 applicants. It does take time to look through all of them.

Recommendations to others considering the product:
My advice to anyone thinking about using Cohley is to give the Platform a go. There are many creative influencers that are willing to work for a reasonable price.

What problems is the product solving and how is that benefiting you?
By working with Cohley influencers we get great social media content and professional pictures for our website and marketing materials. Some of the pictures are just stunning. And they aren't anything we would have created on our own even if we had unlimited time and a top notch crew. The creative talent on the Platform is awesome.

Amy M.
Star Rating: 5

What do you like best about the product?
As a small business owner, having a "one-stop-shop" platform to manage and organize all of our influencer campaigns has been a game changer. Content management used to feel like an overwhelming task but Cohley is simple to use and offers such a wide range of influencers to choose from to match your aesthetic and brand values. Our online presence has seen exponential growth since we started running campaigns on Cohley and we've developed partnerships with content creators that have been invaluable to our online success.

What do you dislike about the product?
Like any online platform, there is a learning curve in navigating the features but their designs are intuitive and the team is eager to help with any questions.

What problems is the product solving and how is that benefiting you?
Because I'm running the marketing strategies on my own for my small business, Cohley has saved me so much time and hassle in searching out influencers and developing those key relationships. I used to spend hours scrolling through instagram or searching hashtags to find people that would be a good fit for our brand and Cohley has done all the busy work for me. I never had enough time to take high-quality photos for our online platforms and with these partnerships we now have a consistent stream of content that are not only beautiful and high-quality, but most importantly, effective.

Allie M.
Star Rating: 4

What do you like best about the product?
I enjoy the quality and abundance of creators. As someone who was shooting most of our social content in house as well as juggling other responsibilities- Cohley had been a great solution for getting fresh content to use on instagram and our website. Our Account Manager is super helpful and has consistently had great creator recommendations across the 3 campaigns we've run.

What do you dislike about the product?
Sometimes I find the UX confusing but that's not a huge issue.

What problems is the product solving and how is that benefiting you?
Cohley has allowed me to outsource photography of our products and expand our content library. Not only do I have a larger assortment and variety of photos to pull from, I no longer need to spend as much time shooting content.

Jenna S.
Star Rating: 5

What do you like best about the product?
I like that our brand can run quick campaigns when we have product launches or want to spread awareness of key products with new audiences. I also feel that our brand has a good relationship with our rep. which makes it easy to communicate with questions and new ideas for campaigns.

What do you dislike about the product?
I would like to see more diversification in the creators and influencers. We would love to see more creators in the age range of 35-55 that can be relatable to our primary audience.

What problems is the product solving and how is that benefiting you?
We are getting assets much quicker than having to set up photoshoots and search/vet influencers ourselves. Having a clear system of finding and paying creators is a major time saver!

Elise S.
Star Rating: 5

What do you like best about the product?
My favorite feature is the detailed space to outline the campaign concepts. It's extremely helpful to be able to outline a timeline, but also add payment details, content samples, and key items we're looking for in the partnership in one place for the influencers. As a smaller brand that is trying to build awareness and have strong brand alignment with our influencer partners, this feature is helpful in letting us communicate our campaign concept clearly.

What do you dislike about the product?
The notification system has been a bit of a pain point. Now that there is a section for notifications on the top of the website alongside the reminder emails, that issue has been remedied. The improvements have been great so far.

Recommendations to others considering the product:
We suggest looking through your influencer lists and streamlining your process by also having influencers join the platform, as it makes organizing and sorting content from campaigns simpler because everything is in one place.

What problems is the product solving and how is that benefiting you?
Cohley allows us to streamline our influencer marketing process. We're able to create relationships with our collaborators, but it also saves us time in the product selection and sending process, as well as the content approvals process because of the way the platform flow is set up. Also, as a fairly new brand, it's a great way to help us gain exposure to and build relationships with collaborators, and has been a great source for UGC to help us enhance our social feeds and marketing efforts.

Jolie M.
Star Rating: 5

What do you like best about the product?
The platform is straight forward and easy to navigate. They have a variety of options that go beyond just a database of creators. But what I may like more than any of that is the responsiveness of the team behind Cohley. Any time I've had feedback or suggestions there has been action to help navigate or even upgrade features.

What do you dislike about the product?
The UI can sometimes be glitchy- but again, the team is super responsive to help fix or navigate through.

Recommendations to others considering the product:
If you are part of a small team and/or you're looking to get your feet wet with influencer marketing Cohley is a great option. It's versatile, the team is responsive and you will get the support you need to get the most out of it.

What problems is the product solving and how is that benefiting you?
We are small marketing team and content is always a challenge. Cohley connects us with creators to help content fresh. We've been able to exponentially grow our content library through Cohley.

Verified User in Consumer Goods
Star Rating: 3.5

What do you like best about the product?
The quality of support from Cohley staff and integrations

What do you dislike about the product?
We have used Cohley for 2 years and like the UGC but would like to be more choosy on who applies and sees our campaign - we get a lot of people out of the country or off brand applying even though the campaign states what we're looking for

What problems is the product solving and how is that benefiting you?
Sometimes creators don't submit on time

Noam K.
Star Rating: 4.5

What do you like best about the product?
The fact that for very affordable fees you can get influencers to make pictures and videos that are real and beautiful, and more important you own your content!

What do you dislike about the product?
I don't have one thing yet. But even if there was something that I could dislike, the benefits are truly outweighs any dislike.

Recommendations to others considering the product:
Everyone needs real people taking pictures with their products, you will be surprise at the level of proficiency this influencers have. Al it takes is one campaign and it will pay for itself. And when you get that extraordinary picture that stops your heart, of maybe a kid with your product you will know it was the right choice for you.

What problems is the product solving and how is that benefiting you?
Pictures would normally cost us an arm a leg , we would have to contract a photographer , models, and spend all day, and pay them all. And at the end the photographer will say" I took the pictures so I own the pictures, I am giving the right to use them, but depending on what you use them for I will charge you extra, and that was after you had paid for his services. So with Cohley's platform you get to chose you content creators, and some, a lot of them are truly amazing and they will create content that is beautiful, fresh and that feels real. It really change the way our website and social media looks for a fraction of the price. I never make reviews but this guys deserve one.

Verified User in Apparel & Fashion
Star Rating: 5

What do you like best about the product?
The platform is super easy to use. You can see the creators you work with move from one phase of the process to the next.

What do you dislike about the product?
I have no dislikes about Cohley. We've had a great experience with the entire Cohley team!

What problems is the product solving and how is that benefiting you?
Cohley is helping us solve our content shortage problem. We produce great content in-house but needed a better way to source influencer content with rights to the imagery, Cohley solved that problem!

Verified User in Consumer Goods
Star Rating: 5

What do you like best about the product?
The platform is very user friendly. Campaigns are easy to setup. We are very happy with both the quality and quality of influencers. In addition to the easy navigation I found the creator analytics to be very useful when selecting creators. The team at Cohley is very professional and walked us through every step of the process.

What do you dislike about the product?
I would like to see more search and filter options when reviewing creators.

What problems is the product solving and how is that benefiting you?
Cohley solved two problems for us. 1. Cost of content creation. We can now create a large volume of quality content at an affordable cost. Previously we were spending more without the transparency and choice. We have tried other platforms before that did not deliver the same results. 2. Streamlined a process that was previously very manual by providing an easy way to ship products through their Shopify integration. It has also made content management more streamlined.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Love that Cohley is super easy to use and all content and approvals are in one place.

What do you dislike about the product?
I've noticed that Cohley can be a little bit glitchy.

What problems is the product solving and how is that benefiting you?
We love Cohley because we are able to quickly put together a campaign and all the outreach is logged in one place making it easy for us to send product out and communicate effecively with creators.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Neemo campaigns are my favorite for discovery of up-and-coming influencers and building a relationship from the ground up.

What do you dislike about the product?
The platform technology can be a bit glitchy sometimes - for example, sometimes an influencer will submit a dozen or so pieces of content but we'll only receive a few.

What problems is the product solving and how is that benefiting you?
Always-on micro influencer campaigns with Neemo, new influencer discovery, photography campaigns for owned social channels.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
The ability to select the influencers we want to work with and be able to pick yes or no.

What do you dislike about the product?
When influencers don't do what they are supposed to but thankfully Cohley steps in.

Recommendations to others considering the product:
it is a great platform to use

What problems is the product solving and how is that benefiting you?
We were desperate for UGC and we got some amazing content. We are finding ourselves not repeating content

Carson F.
Star Rating: 5

What do you like best about the product?
I love that we can create a wide creation of content at scale at a very reasonable price. This helps fuel our marketing engine across all channels.

What do you dislike about the product?
Sometimes it is hard to find A40+ content creators to work with.

Recommendations to others considering the product:
They've got a great platform that's enabled us to generate a wide range of content that's addressed a variety of our needs. Their team is great, and while this isn't typically something I'd point out, it's clear that their developers are both highly skilled and highly productive. The dashboard gets better all the time.

What problems is the product solving and how is that benefiting you?
We are able to create content at scale to use for our marketing campaigns. We have realized the importance and impact having new and fresh content for all of our marketing needs.

Richard H.
Star Rating: 4.5

What do you like best about the product?
They have a versatile platform that's enabled our company to generate valuable, quality content and commercially viable price. So happy to longer be overpaying for marketing agencies that overcharge for subpar results.

What do you dislike about the product?
Sounds crazy but our professional engagement with Cohely has been so good it's not easy to identify dislikes. I guess I'd say they could improve their one on one communication with all the intricacies of the platform once you first start using the platform. That said, it's very intuitive.

What problems is the product solving and how is that benefiting you?
The main problem we're solving is generating quality content that we can distribute on our various channels at the best price. Ranging from social channels to customer emails they make creating on-brand content quick and easy.

Andra M.
Star Rating: 5

What do you like best about the product?
Ease of access to influencers, cuts back on research, vetting, content approval is seamless, KPIs are very helpful.

What do you dislike about the product?
The way that new messages from influencers are shown on the platform.

Recommendations to others considering the product:
Cohley is great company, their support and trust has helped our company tremendously over the years. I have full trust and hopes in Cohley and I know they will continue to grow and do everything in their power to make their partners happy.

What problems is the product solving and how is that benefiting you?
Our influencer marketing strategy depends highly on the campaigns we launch on the platform.

Aaron T.
Star Rating: 4.5

What do you like best about the product?
Cohley takes all of the headaches from trying to deal with influencers and having full rights to content takes all of the worries for running ads. The value of high-quality content that we can cut up for scalable ads is hard to beat. The quality of influencers seems to be always improving.

What do you dislike about the product?
Not being able to view iPhone videos on google chrome.

Recommendations to others considering the product:
Simple software with great customer service. Everything you need to make top-level content to use for paid video/image ads.

What problems is the product solving and how is that benefiting you?
The first campaign produced a lot of useless content but we have learned who and what we are looking for and the improvements are night and day. Adding AI sounds cool but you can quickly learn how to get top-level content.

Verified User in Food & Beverages
Star Rating: 5

What do you like best about the product?
I like the process of finding people who apply to your campaign, being able to message everyone, see their stats, approve content, all in one place is so valuable when you work in a smaller team, and no one has extra bandwidth.

What do you dislike about the product?
We have found it hard to find more diverse creators during this time, admittedly this is not entirely the fault of Cohley, but I would love to see more efforts into getting creators from minority groups onto the platform

Recommendations to others considering the product:
Diverse creators, smoother site (sometimes it doesn't load the pages properly and I have to log in and out)

What problems is the product solving and how is that benefiting you?
Time! We have zero time to search for, contact, review, and pay creators and influencers.

Kim S.
Star Rating: 5

What do you like best about the product?
Cohley is a great platform for those that want to scale their content to use across all marketing.

What do you dislike about the product?
I can't say there's anything in particular that I dislike about the platform.

Recommendations to others considering the product:
Plan content a few months in advance.

What problems is the product solving and how is that benefiting you?
As an agency, Cohley simplifies a lot of processes for us. We are able to work with influencers to capture the lifestyle type photos that are needed for organic and paid social media, email campaigns, website images, etc. No more time consuming photo shoots.

Verified User in Alternative Medicine
Star Rating: 4

What do you like best about the product?
Cohley has been an incredibly easy platform to navigate and gives our brand exposure to influencers and communities we would never have reached. I consider it a dual win for the brand in terms of marketing dollars towards brand messaging and content to own and use on our O&O platforms. I like the price point of Cohley is very affordable, especially for a small business that has a tight budget. Everyone I have worked with at Cohley has been incredbile nice and wants to make our business relationship the best. This meaning being creative with our contracts to best suit our business.

What do you dislike about the product?
It can be a mixed bag on the quality of content and find a lot of the influencers are not great at following directions. Many will go against their brand and platform aesthetics to give you a mediocre photo than what they usually portray. I also have found that the Neemo campaigns can oftentimes be just as good as a paid campaign not really give much incentive to pay the influencers.

Recommendations to others considering the product:
Make sure you are very specific in your brief. I.e how many products to include, copy, etc. Ensure you are giving ample time for influencers to create the best images.

What problems is the product solving and how is that benefiting you?
Content! Content, especially on socials channels is always a need. Cohley helps supplement expensive photoshoots and gives you a good range of imagery to use.

Sara M.
Star Rating: 4

What do you like best about the product?
I think the general ease of use of the platform, campaigns are easy to run, etc

What do you dislike about the product?
You cant filter influencers easily -- if we're looking for influencers only in the US, or of a certain age range, etc -- it would be great to have a filter feature rather than just putting that as a detail in the campaign notes. Often people apply anyway and would be nice to have some qualifiers so we get what we're looking for more easily.

What problems is the product solving and how is that benefiting you?
We are able to easily get our products to influencers and get content. The Shopify link is very helpful

Cliff C.
Star Rating: 5

What do you like best about the product?
MediNatura makes medicines from natural ingredients. We've used Cohley for 6 campaigns over the last year and have generated hundreds of wonderful images of influencers using/endorsing our products which we have used on our web site and in national print publications. We've generated millions of Instagram impressions using influencers that are a perfect match for our demographic/cultural targets -- this would have been impossible for us without Cohley's help. Happy to talk to anyone about MediNatura's Cohley experience - Cliff 510-735-1914.

What do you dislike about the product?
No Downsides. Sherley Garcia is very helpful.

What problems is the product solving and how is that benefiting you?
We are getting millons more impressions than we would have otherwise.

Deanna D.
Star Rating: 3.5

What do you like best about the product?
Create campaigns on the fly, you can take advantage of last minute campaigns and ideas. Easy to get a campaign up and going.

What do you dislike about the product?
Quality control is completely handled by business which is hard to keep track of. Also reporting is not that in depth.

What problems is the product solving and how is that benefiting you?
Its very hard to decide in the beginning of the year what your campaigns will be, things happen, plans change and we needed flexibility to add influencers pretty quickly. Also Cohley does a nice job with nemo campaigns and i like to do product exchange for many campaigns.

Verified User in Retail
Star Rating: 5

What do you like best about the product?
The platform is easy to use and makes the business of UGC more transactional.

What do you dislike about the product?
I wish there was more documentation for new features.

Recommendations to others considering the product:
Make sure you have a person dedicated to Cohley because it does take time and effort to go live with campaigns. Although the platform makes it easy, you still need to be involved in the process.

What problems is the product solving and how is that benefiting you?
We are able to get quality images without having to produce expensive photo shoots. Because we are working with real people, it brings personality and diversity to product marketing. We are able to integrate the content and on our site and through our email marketing. It is like we are always getting new product images!

Verified User in Consumer Goods
Star Rating: 4

What do you like best about the product?
We've been really happy working with Cohley for creative content development. We're a team of 2 for a national brand and simply don't have the bandwidth to coordinate photo ops, etc. Cohley's platform is easy to use and we've been really happy with the variety of creators helping our brand stand out from the crowd.

What do you dislike about the product?
I don't really have a negative.Nothing to say.

What problems is the product solving and how is that benefiting you?
The platform saves us time and we love having ownership of all assets created.

Nicole L.
Star Rating: 4

What do you like best about the product?
The team at Cohley is excellent - focused, knowledgeable and very responsive.

What do you dislike about the product?
I'd love to be able to pick our influencers based on their past work. I can understand why that isn't part of the process as it would slow things down, but involving the company (at their option) would be nice.

What problems is the product solving and how is that benefiting you?
Managing our influencer network. We are inundated with requests to be ambassadors and I just refer everyone to Cohley.

Verified User in Cosmetics
Star Rating: 4.5

What do you like best about the product?
Cohley is an easy to use platform and offers a wide variety of content creators.

What do you dislike about the product?
Sometimes the platform has various glitches, but I've foudn that they are quickly resolved by the Cohley team.

What problems is the product solving and how is that benefiting you?
Cohley is great to produce a large amount of user generated content that we're able to use across our digital media marketing channels.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
The Cohley platform is very easy to use and they have a vast selection of creators/influencers to work with. We always get amazing content to work with after every campaign!

What do you dislike about the product?
I don't have anything negative to say about Cohley, we really enjoy the platform.

Recommendations to others considering the product:
So worth it! We love Cohley and the support team is always so helpful and flexible.

What problems is the product solving and how is that benefiting you?
We utilize lo-fi content from micro-influencers across our social media and marketing channels. We have been able to test many different types of content because of the plethora of options we get from influencers.

Verified User in Consumer Goods
Star Rating: 5

What do you like best about the product?
Such a great and easy way to get diversified content and enables us to interact and connect with a wide range of influencers and content creators

What do you dislike about the product?
We have not have any issues with Cohley.

What problems is the product solving and how is that benefiting you?
Content creation Expanding audience Performance

Verified User in Consumer Goods
Star Rating: 5

What do you like best about the product?
Easy to keep track of conversations with our messages all kept in one thread and a great selection of diverse creators for each campaign.

What do you dislike about the product?
Some creators do not follow campaign guidelines, but it's always been easy to ask them for reshoots.

What problems is the product solving and how is that benefiting you?
Streamlining our process of getting UGC that we can use across our different channels and testing what content performs best in our paid ads.

Verified User in Consumer Goods
Star Rating: 4

What do you like best about the product?
Cohley's content concierge was super helpful in that my client success manager was able to help go through all of the applications, submissions, and follow up and help manage the campaign from start to finish.

What do you dislike about the product?
Having to pay extra for higher quality content

Recommendations to others considering the product:
Make sure to plan your campaigns ahead of time!

What problems is the product solving and how is that benefiting you?
Getting more UGC without spending so much time communicating with creators 1 on 1