Dan R.
Star Rating: 5

What do you like best about the product?
It's incrediblly easy to use, plugs directly into your sales enablement / CRM and cuts hours of tedious admin tasks from your day Also you'll be able to get through to so many more decision makers You need to get this tool, it's better then any other on the market (I've used a lot of similar tools, cognism is by far the market leader)

What do you dislike about the product?
They have some additional features where you can look at intent - cool idea, however it doesn't really work that well and you can go down a rabbit hole and waste time on it To be clear, the industry I sell to is difficult to get this information, hence why this feature doesn't work for me

What problems is the product solving and how is that benefiting you?
ADMIN!!! no one likes doing it, this will literally save you hours a day Getting through to decision makers - it will find numbers, emails of your decision makers and has a very high success rate of getting the info right (it's not always perfect) but it's by far the most up to date data you'll find

Zak H.
Star Rating: 5

What do you like best about the product?
The landscape of data platform software is vast and lets face it, they all offer the same stuff that we all expect as a minimum these days (Chrome extension, LinkedIn interoperability etc) What I like about Cognism is: Its wider interoperability and integration with a huge amount of CRM systems, completely automating the dreaded task of pulling data from platform to CRM. Its data quality! Without a doubt, the best resource for quality data in the UK, particularly for mobile numbers. CS - Our account manager Nate is always available to help answer any queries.

What do you dislike about the product?
We have found problems with email campaigns in the past, however we work in an industry which is notoriously difficult for email addresses so this is not a problem that is unique to Cognism and I expect other industries would not suffer this issue.

What problems is the product solving and how is that benefiting you?
It saves me from having to spend hours trying to locate contact data for prospects. I was spending 1 week of each month on this prior to Cog, now I spend less than 1 day per month.

Tom P.
Star Rating: 4.5

What do you like best about the product?
- Easy to build out lists and use the filtering options to be as specific or vague as you want. - Ability to filter on verified email addresses. - Excellent suppport and onboarding team, speficially Junaid Zaib who did a great job and is always available to contact. - Easy uploading leads to Hubspot.

What do you dislike about the product?
- Some data (job history) can be quite out of date and could be refreshed sooner. - Employee count and revenue can be quite different to Linkedin and other tools.

What problems is the product solving and how is that benefiting you?
Cognism allows me to source leads for the sales team to contact; whether they give me vague guidlines or a specific comapny it is easy to source the leads and build out lists, which are then uplaoded into Hubspot for them to contact in sequences.

Verified User in Computer & Network Security
Star Rating: 4.5

What do you like best about the product?
Prospecting using Cognisem offers numerous benefits for businesses seeking to optimize their sales and marketing strategies. Firstly, Cognisem's advanced AI algorithms enable precise targeting, allowing companies to identify and engage with potential customers who are most likely to convert. This targeted approach saves time and resources, ensuring efficient lead generation. Additionally, Cognisem's data-driven insights provide invaluable market intelligence, helping businesses gain a deeper understanding of their audience's preferences and behavior. This knowledge empowers organizations to tailor their messaging and offerings, increasing customer satisfaction and loyalty. Overall, Cognisem's prospecting capabilities drive revenue growth by streamlining the sales process and maximizing conversion rates.

What do you dislike about the product?
One potential downside of prospecting using Cognisem is the reliance on technology. While AI algorithms can provide valuable insights, there is always a risk of inaccuracies or limitations, potentially leading to missed opportunities or misguided targeting strategies if not carefully monitored and adjusted.

What problems is the product solving and how is that benefiting you?
Cognism is solving several problems in the sales and marketing domain. Firstly, it addresses the challenge of inefficient prospecting by leveraging AI algorithms to identify and target potential customers with higher accuracy, saving time and resources. Cognism also provides valuable market intelligence, enabling businesses to understand their audience better and tailor their strategies accordingly. This leads to improved customer engagement, higher conversion rates, and increased revenue. Additionally, Cognism streamlines the sales process by automating repetitive tasks, freeing up sales teams to focus on building relationships and closing deals. These benefits enhance overall business performance and growth potential.

Jordan H.
Star Rating: 4

What do you like best about the product?
Cognism has helped to secure the best connect rates I've seen from similar calls (minimum of 8% on a bad week. With this, I can reach more of the right people - something particularly useful for cold outreach. Its integration with Hubspot and Salesloft is flawless and makes the browser extension super easy to use.

What do you dislike about the product?
Similar to other providers (like Lusha, LeadIQ etc), there will always be some incorrect details. The diamond verification system can sometimes help with this, however, there is also a habit of people with the same name (or even the wrong name sometimes) being classed as diamond verified. The platform is also sometimes at odds with Linkedin Sales Navigator - especially when people are in two roles at once.

What problems is the product solving and how is that benefiting you?
Cognsim allows me to source the emails and phone numbers of key decision-makers at companies that could be potential clients. It finds more emails and numbers than competitors I've used and it does so with better accuracy, which reduces my bounce rate and increases my deliverability. It makes the process simple and easy - so much so that using Cognism is almost an afterthought.

Leonard J.
Star Rating: 4.5

What do you like best about the product?
Ofcourse the mobile numers are useful, but its also good having all that data in one place, i.e. company website, events, intent, etc. Also seeing that the team is constantly trying to improve that data.

What do you dislike about the product?
Email's could be alot more accurate. There are a number of predictive algorithims/tests to determine the most likely email address. I'd like to see an email verification/checker imbedded into to the extension.

What problems is the product solving and how is that benefiting you?
We operate in a very saturated segament of the market, as do most sales people, however we struggle reaching those first interactions with prospects because there is too much resistance from gatekeepers. It can really break the flow of prospecting when there is an entire round of objection handling you have to do even before you get to the right person you are wanting to speak to. There is a tremendous efficiency gained from having the correct sales data available and even getting ready for campaigns has become much quicker when I can find the right persona I need.

Matt S.
Star Rating: 5

What do you like best about the product?
Whenever I message our CSM needing anything, the answer is always "Yes". Adam has been looking after us for a few months now and has made a big difference to the running of our account.

What do you dislike about the product?
I would like to be able to choose columns that come off when exporting data.

What problems is the product solving and how is that benefiting you?
It allows us to benefit from the huge database that they have. The filters help us to narrow down, so that we are only prospecting to contacts that we believe have a genuine interest in our product. When I have viewed other products similar to Cognism, noone else quite has the database size to compare.

Sunny J.
Star Rating: 4.5

What do you like best about the product?
Direct mobile numbers are essential for my industry, and avoids being blocked by gatekeepers. Can get to the relevant DM more quickly and easily and for better quality data you can use the Diamond (verified) numbers only. You can also choose to only access high quality emails. It integrates well with Hubspot and Salesloft meaning I can put contacts into sequence straightaway!

What do you dislike about the product?
Mobile numbers have sometimes been incorrect but they are correct the majority of the time

What problems is the product solving and how is that benefiting you?
It retrieves phone numbers and email addresses so I an directly contact prospects. It removes mundane tasks making me more effective and productive in generating new leads.

Micah Z.
Star Rating: 5

What do you like best about the product?
Cognism integrates with both SFDC and our SEP (SalesLoft). We have been able to utilize the tool to find new leads based off of industries as well as intent data. In addition, we have also been able to enhance the data of the current leads we already had. One of the things that has continued to stand out to me is that the tool has gotten better with more features over time. The other thing that I would feel terrible about if I failed to mention is just how awesome their support is. We have a dedicated account manager who checks in with us on occasion, ensures we know about new features that would be relevant and is just overall highly available to answer any support questions we have. I would highly recommend Cognism to anyone looking for leads to any industry that is present and active on LinkedIn.

What do you dislike about the product?
I don't have a lot to add here. It's a new feature and I am sure is still being enhanced, but I would love the ability to add more filters when searching for new contacts within current existing accounts in our CRM. The ability to filter by customer fields, perhaps? Overall, I really don't have anything to complain about.

What problems is the product solving and how is that benefiting you?
I trialed out SeamLess, ZoomInfo and a couple other tools before using Cognism. What has stood out is that the data is better (Diamond Verified #'s are awesome!) and the verified emails are great too. We had a short trial of Cognism before signing a contract and from that trial, we saw a 100% ROI on the price of our annual membership - which meant it was a no brainer. We have been able to find relevant contacts within businesses that show intent data, enhance our current database of leads and overall this has solved many of the issues we were dealing with before.

Matt M.
Star Rating: 5

What do you like best about the product?
I love the ability to create lead lists and export to CSV. This teamed with Sales Navigator makes specific lead generation really quick and easy. Duplicate checking these leads against themselves is fantastic.

What do you dislike about the product?
I find that sometimes there are glitches or it behaves slowly, especially when interacting with the plugin and generating large lists for the exporting process mentioned above.

What problems is the product solving and how is that benefiting you?
Mostly Cognism cuts a significant amount of time out of creating a list of high quality leads to work through. Before, I would have had to go through and source phone numbers, direct lines, addresses etc manually which takes a lot of time and effort, and Sales Navigator doesn't have the facility to do this effectively.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Cognism has the most up-to-date database. With the built-in Bombora intent data, we have been able to level up our ICP criteria to include intent data. This enables us to prioritise high-intent accounts over others.

What do you dislike about the product?
I had to export 25 contacts each time if I didn't pay for bulk credit. I want to target accounts by department size, sadly, this is not available in Cognism yet.

What problems is the product solving and how is that benefiting you?
Enhanced Lead Generation - Cognism's advanced data enrichment and lead generation capabilities have enabled us to identify and target high-potential leads precisely. This has resulted in a substantial increase in conversion rates and revenue growth. Optimised Sales Processes: We have streamlined our sales processes by utilising Cognism's intent data, enabling sales teams to focus on the most promising opportunities.

Joshua J.
Star Rating: 5

What do you like best about the product?
For our BDR Team of 12, We use Cognism to Search for companies inspecific industries and regions. I like that I can save a list of businesses and then export them into another CRM we use for outreach. Cognism also has an enrichment feature that we utilize to fill in the gaps for lead information.

What do you dislike about the product?
It can be a litle confusing when going from a Contact Search, to Company Search and then saving to a list only to then enrich the content. I wish it was automatic when we saved to a list. Not a huge deal though

What problems is the product solving and how is that benefiting you?
It's solving our problem of not being able to find verified email addresses and phone numbers. It Eliminates the BDR's need to find a lead. All we ask from our BDR's is to prospect each lead and touch each lead 8 times.

Karan S.
Star Rating: 5

What do you like best about the product?
Cognism fulfilled all of our requirements. The interface is extremely simple to use, both for users and for admin. We have found the quantity and quality of the information is high especially in the EMEA region. The highlight are the smooth integrations with our CRM and LinkedIn. I have had the pleasure of working closely with Lauren Murphy our Customer Sucess Manager at Cognism. She has been fantastic, her attention to detail and willingness to go the extra mile when it came to arranging training sessions or helping with extracting bespoke data has been incredibly useful.

What do you dislike about the product?
Nothing in particular hopefully the quality of APAC data soon catches up to EMEA.

What problems is the product solving and how is that benefiting you?
Cognism has been beneficial when it comes to building lead lists it is an extremely valuable tool for our SDR's and SMB Sales Reps.

Julie H.
Star Rating: 5

What do you like best about the product?
The platform is easy to use and offers lots of variations to seek the right prospects, including a LinkedIn extention. Any questions / problems are quickly answered and resolved by the Cognism support team.

What do you dislike about the product?
We process all data through an external qualification company and we find that approximately 40% of email addresses and either risky or incorrect. We have found that the phone numbers are more accurate.

What problems is the product solving and how is that benefiting you?
It is the tool that enables us to deliver marketing campaigns to the right personas and verticles. It also gives a mobile numbers or key, senior business leaders.

Athina K.
Star Rating: 3.5

What do you like best about the product?
- Sidebar for Sales Navigator - Rating of contact quality is helpful when accurate - Good interfacce between Linkedin and Cognism - More capabilities than some competitors we have used

What do you dislike about the product?
- European capabilities (outside UK) could be improved - Some contacts that are supposedly well rated end up bouncing - Poor accuracy for smaller companies in larger umbrella groups

What problems is the product solving and how is that benefiting you?
- We use it to find contacts while prospecting and later outreach to said contacts - We use it to refresh contacts for older deals - We use it to create lead lists though I do not think this is cognisms strong suit

Adeoluwa A.
Star Rating: 5

What do you like best about the product?
One of the best CRM tools out there. Being able to find contacts and grouping them by filters, is probably my best feature. And lets not forget the hubspot exporting. Amazing!

What do you dislike about the product?
I would say the fact that we cant export a huge amount of contacts at a time. Being limited to 25 is reducing its potential largely and can be greatly avoided

What problems is the product solving and how is that benefiting you?
The problem of ease of access, working on exporting a larger amount of contacts, and making contacts more accurate in terms of wuality would really help alot. Please focus in that

Phillip S.
Star Rating: 4.5

What do you like best about the product?
Cognism has stood head and shoulders above other sales intel tools we've used in terms of contact data accuracy. When we adopted it, the contact data quality and connections with our leads (email and especially over the phone) increased measurably. We previously used the perceived leader in the space, but the quality of phone and email data had not been the best. For reference we are a B2B SaaS in CX.

What do you dislike about the product?
It's not frequent, but sometimes the contact phone numbers are incorrect or outdated. When this is the case, we've seen the associated number belonging to a family member (spouse, parent or son) of the contact. Makes for some confusing but hilarious interactions. Luckily you can flag these and Cognism has been quick to refresh /remove incorrect data. It works well via LinkedIn but currently it does not integrate / work through HubSpot.

What problems is the product solving and how is that benefiting you?
Pulling contact data for leads, sourcing email and phone info. Enriching contact leads with contact info.

Jack O.
Star Rating: 5

What do you like best about the product?
Great data, supportive staff, and incredibly easy to use. We've saved hours thanks to the sync into SFDC & the Linkedin extension, meaning data is easily accessible in only a couple of clicks

What do you dislike about the product?
Nothing major - earlier versions definitely took some getting used to, but the enablement on offer really helped our teams to build out repeatable processes.

What problems is the product solving and how is that benefiting you?
- Accurate data readily available - Accountability across our BD team - the right info is there! - Trustworthiness of data within our CRM

Lea S.
Star Rating: 5

What do you like best about the product?
The most useful about Cognism is the ability to get the rights contacts and companies with accurate data, especially for Europe, compared to their US competitor who delivers only average and inaccuratedata. Their integration with prospecting and sales software makes contacts upload to sequences very quickly. It is like a kid's game!

What do you dislike about the product?
There is not much I dislike about Cognism. I have been doing this job for years, and this software makes my life a lot easier.

What problems is the product solving and how is that benefiting you?
Finding companies in specific industries and contacts with accurate data, uploading contact to prospecting CRM quickly.

Victor M.
Star Rating: 4.5

What do you like best about the product?
I like the best that emails of prospects that are confirmed by Cognism, are working and help me on lot in the main job. Also, I like a lot of triggers for searches that help me to set needed prospects.

What do you dislike about the product?
I would like to have suggestions on Job titles when I build searches, in that way will be easier for me to find needed titles.

What problems is the product solving and how is that benefiting you?
Cognism brings you a lot of information about prospects and gives you the necessary information for approaching them. It easy through Cognism to find all the companies employees and different networks.

Verified User in Computer & Network Security
Star Rating: 4

What do you like best about the product?
Cognism Sales Navigator Extension is a formidable help whether you're building a list of prospects, you're working on a marketing campaign or you simply need to add new prospects into your existing sequence! Moreover,

What do you dislike about the product?
The process to flag bad data is not smooth. Although you can mark something as bad on the Sales Nav extension, it is very rare that I user discovers whether the data is good or not, so in the day-to-day workflow it requires a lot of effort from the user to flag it to the Cognism team and wait for the updated results.

What problems is the product solving and how is that benefiting you?
Cognism is quite helpful to find direct numbers and valid email addresses. Not only that, but gives you some peace of mind because the data is GDPR compliant. Moreover, it automates a lot of the processes in lead mining and lead import, which makes the workflow so much easier for a BDR/SDR.

Simon S.
Star Rating: 0

What do you like best about the product?
Nothing. I've found the data to be weak and support to be non-existent.

What do you dislike about the product?
Cognism hide their auto-renewal policy through a hyperlink on the contract you'll sign. If they were upfront about the auto-renewal (knowing no one would sign if they read it) it would be on page one of your agreement (not hidden behind hyperlinked additional terms). It's a devious, horrible practice and one they refuse to allow dispute on.

What problems is the product solving and how is that benefiting you?
Cognism is supposed to provide best in class lead data to help us with outbound efforts

Jake F.
Star Rating: 5

What do you like best about the product?
I like the Chrome extension. Since I work out of the US, I leverage this extension with SalesNavigator to target UK prospects. It's much easier to pull contacts this way as opposed to creating lists with filters in Cognism itself.

What do you dislike about the product?
For the UK, a lot of the HQ numbers are not correct and there are not many Mobiles listed. The emails are on point though. I'd like there to be more mobile numbers or a higher percentage of correct HQ numbers. Specifically tailored to the office that contact is working out of.

What problems is the product solving and how is that benefiting you?
Quick contact download to speed up the overall sales process. The extension helps me get through many names daily.

Brooke B.
Star Rating: 4.5

What do you like best about the product?
Cognism is easy to use and has solid contacts. We love the "Diamond Verified" feature. Also, their intent data is from bombora so it's much better than what other tools are using.

What do you dislike about the product?
We've had a few emails bounce - while this it to be expected in most sales outreach tools, this can always get better.

What problems is the product solving and how is that benefiting you?
Finding the right people at the right time who are looking for topics that we solve pain points for.

Emily B.
Star Rating: 4.5

What do you like best about the product?
Access to verrifed data for prospecting. Comapny search tool for sourcing new companies and high level of cusotmer care.

What do you dislike about the product?
Limitations on non-verified data. Would be good to have more ABM persona/account mapping capabilities.

What problems is the product solving and how is that benefiting you?
It's helping the team build an outbound function and access data on building out target accounts.

Verified User in Hospital & Health Care
Star Rating: 4.5

What do you like best about the product?
It's very easy to search and sort by industry, job title, and seniority level in the organization. This is important info when finding good leads or looking for more relevant information on a prospect or business partner. The interface is clean and intuitive and easy to save and update past searches.

What do you dislike about the product?
It would be helpful if Cognism showed how many duplicates would be removed from searches/exports beforehand, by syncing with your CRM.

What problems is the product solving and how is that benefiting you?
Cognism is helping us find potential customers in our niche industry that have shown intent signals for products similar to ours. It also is a great overall database for finding people with the right job titles for more cold ABM campaigns.

Andy E.
Star Rating: 4.5

What do you like best about the product?
tracking down leads contact details, positions, influence and tenure. I really find it incredibly valuable for rescusitating cold leads and continuing conversations where employees have moved on

What do you dislike about the product?
very few downsides to be honest, where data is available, cognism seems to scrape it pretty efficiently, would be good to see better data harvesting from googlemaps though

What problems is the product solving and how is that benefiting you?
tracking down leads, contact details, positions, influence and tenure. I really find it incredibly valuable for rescusitating cold leads and continuing conversations where employees have moved on

Alany T.
Star Rating: 5

What do you like best about the product?
As conexões com outras plataformas, como por exemplo o Salesforce. Isso facilita e otimiza muito o meu tempo, pois preciso encontrar diversos contatos da mesma empresa e qualificá-los de forma ágil para a prospecção.

What do you dislike about the product?
Eu acredito que não seja necessário a quantidade de filtros disponíveis. Isso me confunde um pouco. A plataforma poderia ser mais simples e intuitiva, assim otimizaria ainda mais o tempo.

What problems is the product solving and how is that benefiting you?
Ele me auxilia na captura de leads de qualidade, com as principais informações dos contatos certos/decisores para a realização de uma prospecção qualitativa. Abordando mais contatos tenho mais resultados e respostas na venda.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
The super helpful team that helped us implement the changes in around a month. They are always present and try to sole as many doubts that they can. Moreover, the technology is seamlessly effective and easy to use.

What do you dislike about the product?
The UI of the wesbite can be a bit challenging to get a grasp of. There are a lot of powerful features and that is why it becomes confusing when starting to use the platform.

What problems is the product solving and how is that benefiting you?
It has a very good filter firls that I feel is much better than the competitors. Even when used without LinkedIn Sales Navigator, the standalone platform is very adept in finding relevant information.

gabe h.
Star Rating: 4.5

What do you like best about the product?
Easy access to contact details linked directly to linked in. Also gives access to a lot of contacts that cannot otherwise be found on linked in. Easy to copy emails to clipboard too

What do you dislike about the product?
The filtering system is not very smart, e.g. if i put IT in job title but someone actually has information technology the person will not show which can slow down the process. Also lots of the emails dont work.

What problems is the product solving and how is that benefiting you?
It can often be difficult to find the correct people and also the corresponding contacts for those people on linked in but cognism gains both the peoples names form linked in and elsewhere to create a hub which supplies all my needs

Verified User
Star Rating: 4

What do you like best about the product?
Simple to use, great UI, and the data supports our prospecting and cold calling efforts Lauren Murphy, our Customer Success Manager is readily available for questions, video meetings, and follow up

What do you dislike about the product?
Searching for a given customer type in a region can be fiddly, and surface middling results, i.e., Regional House Builders in the North West

What problems is the product solving and how is that benefiting you?
Cuts down the contact detail fishing stage of building a new customer base, and lets us get quickly to making approaches to the right people A useful tool when the target company has a website and Cognsim has the paired data

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Cognism is an easy to use tool that integrates with most of the other tools in our tech stack. I would highly recommend it as you can get the data that you need.

What do you dislike about the product?
Nothing much to dislike, but like all tools some somethings that can improve such as the left panel could be larger to make more complex searches easier to conduct and see all the variables.

What problems is the product solving and how is that benefiting you?
It makes getting data easy, searching and extracting what you want; it has a great LinkedIn integration as well, to use when searching for prospects; overall, it has helped our business streamline the data side of the tech stack.

Nicolas G.
Star Rating: 3.5

What do you like best about the product?
What I like the most about Cognism is the easy-to-use platform and the user interface, as you can find all the information you need without any problems. Customer support is also very responsive and available to help.

What do you dislike about the product?
The only thing I don't like about Cognism is that a lot of information regarding emails and phones from leads is outdated. This makes it challenging to approach potential clients, and therefore you lose a lot of time when prospecting.

What problems is the product solving and how is that benefiting you?
Cognism is solving the problem of having to look up for specific information about someone that might be a potential client for the company. This is benefitting me by helping me find information to be able to contact these people.

Antonio F.
Star Rating: 5

What do you like best about the product?
I love how Cognism is super precise gathering information from leads. You can filter the way you search according to the ICP you're after. And also, the integration with SalesLoft allows you to easily export a list of leads to the CRM.

What do you dislike about the product?
I've never had any bad experiences with Cognism. Their platform delivers exactly what you need to take your sales ops to the next level. You can also tell Cognism is always improving their solution!

What problems is the product solving and how is that benefiting you?
Cognism is helping our company with our sales operations. Their platform allows our team to search for leads inside companies we're prospecting. Our team can easily generate lits of prospects and export to our crm to start contacting leads.

Gil M.
Star Rating: 4.5

What do you like best about the product?
Integrates fully with LinkedIn and the platform interface is very useful on its own. Gives good results for email and phone information. GDPR compliant, so no need to fear angering the prospects and having a good reply to: "Where did you get this number?"

What do you dislike about the product?
Could have better phone numbers results but I understand the compliance issues. Should have a better integration with Salesloft, with direct import with Salesnav.

What problems is the product solving and how is that benefiting you?
Getting prospects' contact information is much easier and seamless. Finding prospects directly from the platform is a huge benefit. Prospecting is done much easier now.

Cody F.
Star Rating: 5

What do you like best about the product?
Using Cognism has allowed me to get contact information for prospects I haven't obtained before. The program is super easy to use, and I can utilize all the different filters for my specific territory.

What do you dislike about the product?
Nothing honestly. So far it has been great, the team is extremely helpful as well.

What problems is the product solving and how is that benefiting you?
Cognism is allowing me to get contact information, as well as a better understanding of the size of the business I am going after. I have been able to obtain not only cell phone numbers but emails as well!

Sujay Celestine V.
Star Rating: 4.5

What do you like best about the product?
The extension was very handy while I was trying to get some information about the prospects I was trying to connect with.

What do you dislike about the product?
I wasn't able to enrich some data in the USA accounts

What problems is the product solving and how is that benefiting you?
Cognism helped me get information like email and phone numbers of prospects I was trying to connect with.

Sean S.
Star Rating: 5

What do you like best about the product?
Just how great it is to find new contacts and building out database to make it the most up to date and relevant contents

What do you dislike about the product?
Absolutely nothing, the team have been great especially Junaid! Wouldn't change anything!

What problems is the product solving and how is that benefiting you?
Building our database to make sure we are consistently growing and reaching new contacts.

Matthew M.
Star Rating: 5

What do you like best about the product?
Cognism has opened up hard-to-reach accounts and provided us with direct access to key decision-makers within our ICP. It's a must-have for any SDR team in the SaaS world.

What do you dislike about the product?
Cognism provides phone numbers to a spouse or relative instead of the person I'm trying to contact. It's hard to recover and engage when you call someone's wife on accident.

What problems is the product solving and how is that benefiting you?
Cognism is providing phone numbers that do not exist on ZoomInfo. It's crucial to have both tools in the tech stack to be more productive in prospecting and sales efforts.

Ryan T.
Star Rating: 4

What do you like best about the product?
You can apply many filters to ensure you get the best final data lists possible for your clients. The plugin for LinkedIn is also incredibly useful. We often use Cognism for our more technical clients, the complexity of the platform enables us to really drill down to the more niche job roles withing companies

What do you dislike about the product?
De-duping is an issue for us; we buy so much data from different sources that it's always difficult to put our exclusion list into the system. Its a longer process than we would have liked

What problems is the product solving and how is that benefiting you?
Our problem with data purchases in the past was a lack of detail. As our business grew, we brought in more clients with more exact requirements. Cognism helped us gain access to far more decision-makers and their contact details compared to other suppliers

Verified User in Consulting
Star Rating: 5

What do you like best about the product?
It really is idiot-proof. Searches can be defined, refined, saved, and integrated into a CRM effortlessly allowing sales teams to get on with the job of selling.

What do you dislike about the product?
Not much to be honest. I've asked their dev team for some changes and they seem to be in flight so we'll wait further for those amendments. So let's see but their CS has been top notch

What problems is the product solving and how is that benefiting you?
Getting us in front of decision-makers in a quick and timely manner, and allowing us multiple levels of entry into organisations that we wish to interact with.

Ryan K.
Star Rating: 4

What do you like best about the product?
The responsiveness and people you work with truly treat you as a partner, not just a client. The data is comprehensive and of high integrity.

What do you dislike about the product?
Coverage in some areas could be improved.

What problems is the product solving and how is that benefiting you?
Improving coverage and insights available on contats.

Jess P.
Star Rating: 4.5

What do you like best about the product?
It's a really easy to use platform and the cognism team have explained it really well and showed us all of the features. The intent feature has been really helpful for me to identify interest within my accounts!

What do you dislike about the product?
Sometimes the phone numbers havent been accurate which is only available to report through the internet extension, would be good to be able to report within the main platform.

What problems is the product solving and how is that benefiting you?
Finding new leads interested in our particular services through the intent feature

Kgomotso B.
Star Rating: 4

What do you like best about the product?
Easy to navigate. Verified info is 100% reliable.

What do you dislike about the product?
Nothing. The platform does what it promises.

What problems is the product solving and how is that benefiting you?
We use it to ensure our data is always updated. It helps the team to research less and focus on outreach.

Samantha W.
Star Rating: 5

What do you like best about the product?
Being able to get the names and contacts of people you have been trying to get hold of and the clarity and level of data is super helpful. Would be lost without this tool now!

What do you dislike about the product?
Not so much a dislike but a wish list and recommend to improve, the function to look for international shippers/narrow down specific product searches on more than a SIC code

What problems is the product solving and how is that benefiting you?
The contact details it is providing to be able to contact cold leads and being able to get a foot in the door. Seeing the level of employees in the business and best people to speak to within the business

Megan P.
Star Rating: 5

What do you like best about the product?
You can't get anywhere without direct dials in this market - more CCs/ direct access to ATLs

What do you dislike about the product?
Not as many email addresses and integration (importing contacts) can be ineffective at times.

What problems is the product solving and how is that benefiting you?
contact info! Getting in touch with more people

Tommy H.
Star Rating: 5

What do you like best about the product?
Cognism really my life savior in my work simply due to ease of exporting of prospects LinkedIN to the Hubspot directly. This really saves me huge amount of time and efforts.

What do you dislike about the product?
Sometime what shown in the preview mode to be redeemed and result of redeemed contacts are totally different. For example, I saw a contact with prospect@company. When I redeem, it shows empty.

What problems is the product solving and how is that benefiting you?
Quick way to mine new leads and prospects directly from Linkedin to Hubspot. This save huge amount of time required to extract list of linkedin contacts that might be potential customers.

Aimee S.
Star Rating: 4.5

What do you like best about the product?
quick at responding to issues and jumping on a call

What do you dislike about the product?
It would help if some of the big data projects could be done by the data team

What problems is the product solving and how is that benefiting you?
Prospecting and enhancing data

Nia W.
Star Rating: 5

What do you like best about the product?
Cognism is the best data tool I've used. I can make lists of prospects that are super relevant with high quality data.

What do you dislike about the product?
There are occasionally numbers that are numbers of people with the same name but not the right person.

What problems is the product solving and how is that benefiting you?
Cognism takes the time out of finding relevant prospects which means I can spend more time reaching out and less time researching.

Alexandru T.
Star Rating: 4.5

What do you like best about the product?
The nice user interface being user-friendly and the great combination of features with boolean.

What do you dislike about the product?
The only thing I dislike is the duplicates.

What problems is the product solving and how is that benefiting you?
It solved the lead generation part of the sales process.

Irina M.
Star Rating: 4

What do you like best about the product?
I love the amount of data included in Cognism / most start ups on my market are included with pretty accurate numbers as well.

What do you dislike about the product?
For my company, there is no option to bulk upload leads, or integrate with our CRM.

What problems is the product solving and how is that benefiting you?
Finding stakeholders in key accounts, search for accounts grouped by industry, finding direct numbers

Leonard Selase V.
Star Rating: 5

What do you like best about the product?
I can email Justin and get a response within 10min, shedule a tortorial on Teams if i do not understand any information. Account manger for my sales team so cummincation is clear.

What do you dislike about the product?
I think i need to upgrade my account to access more features. I dont like the fact i can only do 25 contacts per page when trying to export to csv and share with my team.

What problems is the product solving and how is that benefiting you?
Getting both contact numbers and emails to use for internal busiiness campaigns that save time and money but best of all help me and the sales team to be more productive daily.

Warwick R.
Star Rating: 5

What do you like best about the product?
Easy to navigate and very useful information gained.

What do you dislike about the product?
Not always up to date info but I guess that can't be helped

What problems is the product solving and how is that benefiting you?
Getting me up to date info for reliable and strong calls

Verified User in Public Relations and Communications
Star Rating: 3.5

What do you like best about the product?
It tends to find numbers which are GDPR friendly, like offices and business phones. By comparison, a number of its competitors do not which can lead to obvious problems.

What do you dislike about the product?
I sometimes find that cognism does not provide a lot of phone numbers, even though the ones it does provide are of good quality. This can sometimes lead to me using competitor platforms to subsidise.

What problems is the product solving and how is that benefiting you?
Sometimes it can be difficult to work out the correct channels to contact people through which I feel cognism handles well. It is usually able to provide at least a correct email address.

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
The Linkedin extension is easy to use, phone/emails given are accurate, integration with HS is pretty seamless & can export directly

What do you dislike about the product?
If the company isnt on Linkedin then we struggle to find contact details, some EU areas have limited data

What problems is the product solving and how is that benefiting you?
Cognism is finding us contact profiles, and their contact data - previous to this we were using a competitor that did not have as much data and it was often inaccurate

Verified User in Human Resources
Star Rating: 4

What do you like best about the product?
the smooth interface and how seemleslly it is connected to Salesforce, it helps us easy to fetch information and gets work done really fast

What do you dislike about the product?
I wish the data was more up to date. its like 2-3% case where is find old data

What problems is the product solving and how is that benefiting you?
number one is lead mining - so that does get better with cognism

Sandra S.
Star Rating: 4

What do you like best about the product?
Fastens prospecting and reaching out to potential clients. There is no time wasted and information is at your fingerprints. With the addons you do not even need to change tools or tabs to get the info

What do you dislike about the product?
When sometimes information is unavailable for example phone numbers. Another frustrating aspect : the list enhancements has a lower match rate than is ideal for me

What problems is the product solving and how is that benefiting you?
Helping me qualify leads faster and resch out to the right person straight away. In case the right person is not that obvious- you still have so many contact or company details that you will surely get somewhere

Manish S.
Star Rating: 5

What do you like best about the product?
The best feature for me is the ability to search for individuals with a selection job roles across multiple organisations simultaneously. Furthermore, the quality of contact information is outstanding.

What do you dislike about the product?
Can be a little glitchy and laggy. I sometime got #403 errors when I was using Cognism, requiring me to contact Cognism support. This lead to time being wasted and delays. Cognism is also slow to load and run.

What problems is the product solving and how is that benefiting you?
The #403 errors that I mentioned above, was always dealt with within 24hours of raising the ticket. Errors are not occuring as often with Cognism however it would be good to see Cognism run faster and smoother

Karl D.
Star Rating: 5

What do you like best about the product?
Very easy to use. I like the feature where you can save your search, to be used for the next time it's used.

What do you dislike about the product?
I don't like how sometimes it doesn't pick up people have moved jobs and you call the lead and they have moved somewhere else.

What problems is the product solving and how is that benefiting you?
Cognism has helped me have more leads for call days. Quick and easy to use.

Humphrey C.
Star Rating: 4

What do you like best about the product?
I use Cognism pretty much every day for prospecting, outreach and monitoring intent data. The biggest attraction of the platform for me is that it is the only solution that effectively covers both of our core markets (the U.S. and U.K.). I have found the quality of data in the U.S. to have been excellent in the past 12 months, and this has helped to lift our connect-to-dial rate considerably. I would have no hesitation in recommending them as a data provider.

What do you dislike about the product?
The downside in the beginning (2020) was a lack of quality emails and numbers for the U.S. but this has improved massively in the last year. I now find it indispensable for list building. The email (engage) part of the system involves uploading and downloading .csv files, which can be fairly clunky. I would prefer some kind of integration with a Salesforce report.

What problems is the product solving and how is that benefiting you?
The major problem Cognism is solving for me is that I needed a data provider and outreach platform for the U.S. and U.K. I tested a range of providers and had trouble finding a supplier that had quality data for both.

Shivani S.
Star Rating: 5

What do you like best about the product?
USER FRIENDLY ACCRATE DETAILS CONTACTS DETS

What do you dislike about the product?
few details are not present when required

What problems is the product solving and how is that benefiting you?
very quick, accurate,contacts available

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Easy to use with the browser plugin use it for my day to day job

What do you dislike about the product?
There is not much what I dislike as it does what intended to do.

What problems is the product solving and how is that benefiting you?
Looking for propspect and target accounts to easily integrate with Salesforce and other programs to update the database and preview what the customer is currently using.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
More than any other data platform in our industry (healthcare) Cognism provides the highest quality prospecting data by far.

What do you dislike about the product?
The process can be a bit manual sometimes.

What problems is the product solving and how is that benefiting you?
Cognism helps us find relevant prospects for account-based marketing.

Verified User in Music
Star Rating: 5

What do you like best about the product?
Variety of search features available to find customer contacts

What do you dislike about the product?
Sometimes the company you are looking for will not be on there, or there will be no available contact details

What problems is the product solving and how is that benefiting you?
Ease of finding alternative contact details for customers. Especially helpful if you need a new person from the company to contact.

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
Has so much data and i like the platform itself and search feature

What do you dislike about the product?
I honeslty like most things about cognism but it would be good maybe to have buyer intent on the plug in

What problems is the product solving and how is that benefiting you?
Not getting enough pick ups due to old data and the same data provider being used for ages

Harry H.
Star Rating: 4.5

What do you like best about the product?
Cognisim is super helpful in all aspects of prospecting, especially finding emails and contact number .

What do you dislike about the product?
Sometimes the lists created are not from accounts I have added in, and the contacts are not people within my industry.

What problems is the product solving and how is that benefiting you?
Finding contact information, it is is very valuable to our sales process.

Verified User in Computer & Network Security
Star Rating: 4.5

What do you like best about the product?
A tool that's rich in data and extremely user friendly is hard to find. Building up lists and being able to integrate it with our CRM has made my job far more efficient.

What do you dislike about the product?
Not much. My only comment would be that graphics are slightly dated.

What problems is the product solving and how is that benefiting you?
makes out reach much easier.

Dani F.
Star Rating: 4

What do you like best about the product?
It has good data in EU and it's free to enrich account data which is great

What do you dislike about the product?
they sunset a feature that we really needed but they now beta it's replacement

What problems is the product solving and how is that benefiting you?
it helps us to get emails and phone numebrs for our outbound BDR team

Dayle B.
Star Rating: 5

What do you like best about the product?
Simplisty Sales people have no time for difficult to run software more than 5-7 Clicks and you have lost them

What do you dislike about the product?
Nothing as yet preference would be to export into XL not CSV File

What problems is the product solving and how is that benefiting you?
How to find the hard to find companies that sit below the line as many do

Verified User in Telecommunications
Star Rating: 5

What do you like best about the product?
The lead intelligence & contact details. The knowledge it is checked against TPS/CTPS & other opt out preferences.

What do you dislike about the product?
Have not identified as yet. Small minority of times th edetails arent up to date.

What problems is the product solving and how is that benefiting you?
Direct contact details for prospects. Finding similar contacts in the same industries.

Jason D.
Star Rating: 5

What do you like best about the product?
We like Cognism because it has been signed off by our legal team as GDPR complaint. Cognism gives us great data and helps us build outbound marketing campaigns with additional mobile contact details, which is gold dust for us.

What do you dislike about the product?
Its not cheap, but you get what you pay for and the alternatives are nowhere near as good.

What problems is the product solving and how is that benefiting you?
Cognism is supporting us with data to grow our business in certain regions and sectors. By giving us mobile contact details, which are legally obtained, it allows us to go directly to the best contacts without any problems.

Amanuel Z.
Star Rating: 4

What do you like best about the product?
No B2B - Lead/data gen is perfect. However, what Cognisim provides is simply a higher cut against its competitors... personality, actual humans and extra value from the team in addition to their core offering. They understand their customers - lots of helpful SDR content, emails, and webinars. No fluff and genuinely helpful and insightful. Not just a B2B Lead Gen... a source of knowledge for B2B sales!

What do you dislike about the product?
Conscious that not all data will be accurate/up-to-date. I won't hold Cognisim against this too much as I simply believe they capitalise data where they can and, more often than not, have more data than their competitors.

What problems is the product solving and how is that benefiting you?
Finding the best details, numbers and emails to ensure quality outreach lands and hits the channels they are using. Through their diamond-quality data they also give confidence that I can reach specific prospects with certainty.

Oliver B.
Star Rating: 4.5

What do you like best about the product?
Very strong database with both phone numbers and emails for the majority of prospects I need to reach out to

What do you dislike about the product?
some of the data is outdated and could use a refresh

What problems is the product solving and how is that benefiting you?
helping me contact prospects and find contact info

Finn D.
Star Rating: 4.5

What do you like best about the product?
I want to focus on the two areas where Cognism is strongest: Firstly, its ability to get more accurate mobile phone numbers and direct office numbers than any other tool on the market (I'm looking at you, Lusha). Secondly is its integration with both our CRM, Salesforce and Sales Enablement Platform, Outreach - which makes it super easy to import a prospect into those tools and, in the case of outreach, get them set up on a sales sequence immediately, without needing to hunt through Outreach to do this afterwards.

What do you dislike about the product?
The reason I have given Cognism a 9 instead of a 10 is that there is always room for improvement with software like these. You occasionally find incorrect emails, or Cognsim is not able to generate emails or mobile numbers. I accept that this is the nature of software like these - they can't be all-knowing, but keep in mind that what Cognism does, it does better than any other tool in the marketplace.

What problems is the product solving and how is that benefiting you?
Being able to find contact details for our prospects, including email and phone - and secondly, being able to pull those prospects out of LinkedIn as a profile and put them into our Sales Enablement Platform.

Leanne H.
Star Rating: 5

What do you like best about the product?
The insight into industries, Compnaies and the people

What do you dislike about the product?
The only thing is the push back from clients when we call their personal mobile numbers

What problems is the product solving and how is that benefiting you?
It helps us when Lead Generating for new business opportunities