Verified User in Research
Star Rating: 4

What do you like best about the product?
The thing I like most about Priority Engine is the fact we can get all the scoops on companies that we are working. Showing information when people get promoted, move roles, company interests, view on companies technologies and thats just the start. I know I am currently in the works of working with Joe to get my account lists uploaded into TT which I think will make it that much better.

What do you dislike about the product?
I don't think I have used it enough to "dislike" the Priority Engine. At first it was frustrating because my home page would be full of random accounts that were not mine making the process of cross referencing that much more cumbersome. However, when my account lists get added to my account I feel this will enhance and make the user experience that much better.

What problems is the product solving and how is that benefiting you?
Solving the problem of the 'WHY". Why does the company need Alation (my company). Going into TechTarget we can see what topics are top of mind, review website visits and even see when they download a piece of collateral or whitepaper. On top of that, we can see the technologies they are currently using to determine our approach.... If they are using a competitor we take X approach... If they have no solution in the space at all we take Y approach.

Amber P.
Star Rating: 5

What do you like best about the product?
Best part is the quick ability to see what companies are engaging on our website in real-time as well as letting us know who the decision-makers are. This allows me to cut my research time down to minutes, so I'm reaching out to the best personas.

What do you dislike about the product?
Some of the contacts are not valid. But I haven't run into it a ton.

What problems is the product solving and how is that benefiting you?
It helps me focus my time on companies I know for a fact have seen our website so they are highly-likely to know somewhat of who we are when I reach out. I can then customize my outreach depending on what they were looking at or the "top key interests" that I can focus on.

John G.
Star Rating: 4.5

What do you like best about the product?
Priority Engine provides visibility into current prospect research touchpoints on areas of interest or website hits that overlap my qualifications. It also helps me evaluate the sales cycle, understand the technology ecosystem and customize my approach to be meaningful and tailored to the prospect's interest. The layout and interface are easy to use, and most of the data points I need are in one spot, making my time in the tool more effective.

What do you dislike about the product?
As with all prospecting tools, it's only as good as the data. While there has been tremendous improvement year over year in data accuracy, there are still instances where prospects are in other JTs or have moved companies, and phone numbers are sometimes wrong or missing. Given the massive volumes of data at play, this is not unusual for any prospecting tool.

What problems is the product solving and how is that benefiting you?
Priority Engine provides a comprehensive way to prospect while ensuring relevance and opportunity in each outreach, creating value for those I contact. More chance to provide value is made possible by ranked research interests, insights into any downloaded assets or page visits, the dates of those interactions, and a good understanding of the technology ecosystem in which they work. Priority Engine Insights allow me to approach a prospect with a strategic surgical strike instead of a generic outreach tactic.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
One of the best features is the ability to quickly see which companies are engaging with our website in real-time and identify the important decision-makers. This significantly reduces the amount of research time needed.

What do you dislike about the product?
The usefulness of data hinges on its quality. There are times when prospects may have switched companies or hold different job titles. Moreover, phone numbers might be inaccurate or absent. What that said, such discrepancies are common among various prospecting tools.

What problems is the product solving and how is that benefiting you?
The application is intended to show engagement and help our representatives identify potential buyers, making their outreach more efficient. We are still striving towards achieving our goals and creating a success story.

Andrew D.
Star Rating: 5

What do you like best about the product?
The insights are my favorite aspect. The ability to learn about what a prospect cares about, then make informed outreach around then has proven very useful to me.

What do you dislike about the product?
The ability to learn more about the intent of prospects would be helpful. I also think the accuracy of the information could be a little more accurate. Outside of that everything is great!

What problems is the product solving and how is that benefiting you?
It is helping me learn who I should prioritize in my territory. It also helps me to decide what talk tracks to use for them. Now I can have a much more equipped email or talk track on the phones!

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
Priorority Engine helps me identify what tools organizations are using. The techstack is usually very accurate and helps me with what I have to do within my professional role.

What do you dislike about the product?
Something that could use some work regarding Priority Engine is that some organizations are not on the system, so it's hard to find more information if there are not there or if there is duplicates.

What problems is the product solving and how is that benefiting you?
Priority Engine is helping find what techstack different organizations use and helps me identify buyer intent data. This helps me when I am reaching out to potential customers.

Neville D.
Star Rating: 5

What do you like best about the product?
It has been beneficial to gather pertinent information about a potential customer. The ability to capture their contact information and points of interest helps make my job easier.

What do you dislike about the product?
Having the leads in a single-column list. It takes a lot of time to scroll down to find specific leads. Then you have to scroll back up to select a different drop-down menu.

What problems is the product solving and how is that benefiting you?
It is solving my problem of finding hot or warm leads. It also helps with capturing the interest of the buyers. That gives me relevant talking points when I reach out to contact them.

Verified User in Information Technology and Services
Star Rating: 0.5

What do you like best about the product?
I like that PE attempts to align on buying groups and prospects that may be showing engagement/intent but I don't find it accurate.

What do you dislike about the product?
Honestly, quite a bit. The platform is clunky, filters are limited, there are much better options out there, and I question the validity of the "traction" and inbound leads we are shown.

What problems is the product solving and how is that benefiting you?
It's supposed to help show engagement/intent and align on buying groups which help our reps narrow their prospecting/outreach efforts, but that hasn't really been the case.

Kris M.
Star Rating: 5

What do you like best about the product?
What is most helpful about Priority Engine are the daily emails I get that quickly allow me to see and connect with new and existing contacts who may have technology initiatives. These daily reminders allow me to prioritize accounts based on their need and provide me with names I may not have a relationship with yet.

What do you dislike about the product?
In the mid-market space, the accounts may not have the most accurate information due to the fact that they are privately held. The data isn't always reliable.

What problems is the product solving and how is that benefiting you?
Priority Engine helps me identify accounts and contacts to focus my attention and delivers outcomes that allow me to gain entry into organizations I may not have previously been able to.

Elizabeth K.
Star Rating: 5

What do you like best about the product?
Proriity Engine is extremely useful when it comes to targeting individuals within accounts. They provide insight into what is being researched, as well as what their content preferences are.

What do you dislike about the product?
One of the downsides to Priority Engine is that there is no easy way to export the data I am consuming. It would be extremely helpful if a feature like this could be added, as it takes me a very long time to manually do this.

What problems is the product solving and how is that benefiting you?
Priority engine is very helpful when it comes to providing contact information, as well as how I should be marketing to individuals due to their preferences. Knowing these key items makes it easier to market correctly to accounts

Edith R.
Star Rating: 4.5

What do you like best about the product?
Priority Engine provides me with invaluable insights into target demographics and their interests. By understanding my current and potential customers better, I can tailor my approach and identify new opportunities I might have missed. The intent data is specific and even provides names, which is incredibly useful. This tool is a game-changer for me in staying on top of customer trends and identifying new prospects.

What do you dislike about the product?
Setting up the Salesforce integration was more challenging than I expected, with several bugs that required troubleshooting. However, I was able to overcome them and make it work.

What problems is the product solving and how is that benefiting you?
By identifying target personas that are actively engaging with our website, I have been able to pursue leads more strategically and thoughtfully. This has increased my productivity and response rates, as well as those of other users in my organization. Thanks to this tool, I am consistently hitting my targets by gaining invaluable insights into my leads.

Justin S.
Star Rating: 4.5

What do you like best about the product?
What I like the most about Priority Engine is that it allows me to find prospects actively researching specific topics/solutions. It gives me the information I need to contact them, including the type of content they prefer.

What do you dislike about the product?
The only thing I dislike about Priority Engine is that if someone else is working the same territory as me (such as an AE), they're unable to see which accounts or people I've already started reaching out to. I wish there were an option to mark them or something similar

What problems is the product solving and how is that benefiting you?
Finding the right people who are actively searching the challenges our product solves.

Jacob S.
Star Rating: 2.5

What do you like best about the product?
It helped me find brand new accounts to target for my account executives. Also, it provided me with useful incites when I was cold-calling prospects and accounts. The salesforce integration was helpful.

What do you dislike about the product?
Priority Engine was not always accurate when it came to accounts. Many accounts were not in my territory or assigned to me in Salesforce. Also, I did not find the browser version very user friendly.

What problems is the product solving and how is that benefiting you?
Priority Engine provides me with incites into prospects and accounts that I would not otherwise have access to. It gives me talking points in cold calls and cold emails.

Patrick S.
Star Rating: 4.5

What do you like best about the product?
How it shows the "buying team" and gives individual titles so i can navigate the organization.

What do you dislike about the product?
Some of the information is exactly the same accross the board, usually shows competitors. The lag in exporting to SFDC. The lack of business emails.

What problems is the product solving and how is that benefiting you?
It shows me insights into what each agency is looking at and what is top of mind.

Allison K.
Star Rating: 4.5

What do you like best about the product?
I enjoy how TechTarget typically provides contacts who have not been tapped into yet. I love how there are key search words provided for each contact's interests.

What do you dislike about the product?
The contact information is plentiful but not always accurate. Oftentimes, the supplementary phone numbers are not correct, leading to wrong contacts or not working numbers.

What problems is the product solving and how is that benefiting you?
TechTarget is helping to find buying teams for engaged accounts. It helps me determine who to reach out to and allows me to quickly click into their linked in and easily import that contact into my CRM.

Michael K.
Star Rating: 4.5

What do you like best about the product?
It is a very easy tool to use and customize to fit the target audience I am trying to reach. The tool also provides critical data, such as their tech stack, so I can craft the messaging specific to their environment and predict their needs. Lastly, the intel provided on who has been looking at our website and data being pulled down is key to the messaging and the contact.

What do you dislike about the product?
Sometimes the data on the company being marketed to is not accurate and the filters, although extensive, can be a little involved to set up. Overall, the tool is good and fits my business needs.

What problems is the product solving and how is that benefiting you?
It allows me to identify targets and craft messaging that is more focused to what the contacts may be searching for and researching.

Courtney S.
Star Rating: 4.5

What do you like best about the product?
Specific name and contact information is shown. I look into the prospect tab the most. Also like when linkedin is connected. Like when it updates per day instead of week.

What do you dislike about the product?
Sometimes it takes longer than a week to update. Sometimes when I click on contacts it will still go into untapped. you also can not search specific titles etc.

What problems is the product solving and how is that benefiting you?
It is showing me more prospects and contacts to hit. It helps me personalize reach out based on specific products/ parts of our portfolio which helps me set more meetings.

Verified User in Computer & Network Security
Star Rating: 4

What do you like best about the product?
It shows actual contacts at accounts that have shown interest or could be part of the buying process.

What do you dislike about the product?
It has been difficult to quickly filter results so that I am only getting notified about my accounts.

What problems is the product solving and how is that benefiting you?
Prioritization of accounts and relevant contacts and content for targeted messaging.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
I'm able to find companies who are engaged through viewed content or website visits

What do you dislike about the product?
Accounts are named but not always which prospects from those accounts which is probably due to privacy/compliance laws

What problems is the product solving and how is that benefiting you?
Identifying higher value accounts and prospects which helps me with prioritizing my outreach

Opalene T.
Star Rating: 4.5

What do you like best about the product?
I really like that I can create lists with specfic criteria like tools a company is using, active interests. I love using it as a prospecting tool!

What do you dislike about the product?
That the information is updated once a week. It would be nice to know who actually was on the website versus just the company they represent.

What problems is the product solving and how is that benefiting you?
Finding valuable insight from the market with a specfic focus on my territories. I can find buyer intent data and account intelligence in a very easy way

Alexander R.
Star Rating: 2.5

What do you like best about the product?
I like that priority engine can let us know what the prospect's interests are.

What do you dislike about the product?
That we can't see who exactly looked on the website.

What problems is the product solving and how is that benefiting you?
We can see what the prospects' needs are and what tech stacks they do have in place.

Nicole C.
Star Rating: 5

What do you like best about the product?
What I like best about Priority Engine is how they are able to get granular on accounts, beyond what I am able to.

What do you dislike about the product?
I don't dislike anything about priority engine.

What problems is the product solving and how is that benefiting you?
Priority Engine helps solve the issue is knowing whether a current project is going on within an account.

Jordan W.
Star Rating: 4

What do you like best about the product?
What's most helpful for me is seeing which prospective companies are searching for relative terms in our addressable market and product mix. IT captures more data than I saw with other tools.

What do you dislike about the product?
Sometimes the contacts for specific individual prospective accounts were outdated and old, at least when we compared them to the individual's LinkedIn account. They may have moved to a different company or were mistakenly under a different account.

What problems is the product solving and how is that benefiting you?
It solved the issue of trying to find which companies were researching products we could provide, but weren't coming directly to our site to research. It gave us a starting point for which companies we could prospect and cold call.

Robbie M.
Star Rating: 5

What do you like best about the product?
I think it's been a very useful tool to identify content that organizations are interacting with and who the buying parties could be in the effort to prioritize and better personalize my outreach.

What do you dislike about the product?
When searching for a company, if you hit enter, it reloads the page, which is a nuissance. You have to make sure you click on the company that it thinks you're trying to search for.

What problems is the product solving and how is that benefiting you?
As I mentioned above, it helps to identify content that organizations are interacting with to better personalize an email I would send to a prospect. In addition, I can see who potential buying parties are, so I know who to better target and make more effective use of my time and outreach efforts.

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
It gives you accurate leads that are doing research. It's easy to import leads as well.

What do you dislike about the product?
It's hard to know if you are getting the correct contact info. It's better to use Zoominfo to ensure the account intent is accurate.

What problems is the product solving and how is that benefiting you?
It helps pinpoint which accounts are doing research on topics that I can send them information on. It helps to be more productive when doing account research by giving lead suggestions.

Jason L.
Star Rating: 5

What do you like best about the product?
Priority Engine helped me really hone in on accounts. I really like how you can see contact details all from one page.

What do you dislike about the product?
I dislike that Priority Engine does not allow you to email/call contacts directly from app.

What problems is the product solving and how is that benefiting you?
Priority Enginer is solving my issues of prospecting into a large territory which allows me to save time on target accounts that are actually intersted, leading to more more opportunities.

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
Priority Engine provides invaluable insights to in-market accounts and additional visibility for our sales teams to identify new contacts for driving the pipeline.

What do you dislike about the product?
There are no areas that I dislike about Priority Engine. They continue to innovate on features and functionality enabling us to continue to innovate.

What problems is the product solving and how is that benefiting you?
Provides additional insight and intent at the buyer level that empowers our teams to grow their contacts for in-market and high-intent accounts.

Will N.
Star Rating: 5

What do you like best about the product?
Priority engine has been extremely useful for me in my 9-5. I love how I can create specific lists for specific people in the software. I also love how receptive the customer service is

What do you dislike about the product?
I really enjoy most things about Priority Engine, and have no real qualms about the software.

What problems is the product solving and how is that benefiting you?
Targeting the right people

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
The data is really specific and definitely increases the ability to have a relevant conversation with someone over the phone, understand their business more, let them know how your company can assist and book time to go over in more detail.

What do you dislike about the product?
Syncing the data to the correct user can be a pain point. Having to revisit or link list views to get the data to refresh or link to the correct end user can be cumbersome certain weeks.

What problems is the product solving and how is that benefiting you?
They give us relevant data on what our prospects are looking into online so when we contact them we don't waste their time with a genric pitch and can give them a targeted message on how we can help with their online inquiries specifically.

Derek B.
Star Rating: 5

What do you like best about the product?
The amount of insights and information available is extremely helpful. You can leverage the information present to easily develop relevant and strategic messaging geared toward your prospects.

What do you dislike about the product?
There isn't much to dislike at this time. Typically the negative experiences I have witnessed were not at the fault of TechTarget, but more of there wasn't much information to pull from.

What problems is the product solving and how is that benefiting you?
Detailed and specific information allows our teams to build a targeted strategy to sell our product/business. We can craft relevant messaging and get in front of the right people at the right time.

Shenal M.
Star Rating: 4.5

What do you like best about the product?
I love the fact that I can get all detailed based on the target demographics mapped to their interest areas. Helps in outreaches. Also, the notifications on email with the summery is really helpful to decide what accounts to go after.

What do you dislike about the product?
I found the user interface somewhat tricky to use initially, but I eventually got used to it. The technology usage area of prospects seems to be rather general, and there is not much information that we can gather, IMO.

What problems is the product solving and how is that benefiting you?
Finding the right target audience based on their interests for us to reach out to for various outreaches (for events, prospecting, etc. Especially to find specific topics of interest.

Christina I.
Star Rating: 4

What do you like best about the product?
It is a huge time saver for organizing accounts my team wants to prospect into. It is easy to filter on specific events like viewing our website/content, their interests, and other attributes that we look to go after for specific campaigns. The click-to-add feature is a really easy way to send contact information directly to our CRM. They created a new cross-segment functionality to be able to query all subtopics across multiple segments so that was a great upgrade.

What do you dislike about the product?
Some of the interest topics can be a little vague so it's hard to gauge exactly how close their topics of choice are to the product we are selling. The export functions could be better set up to filter for personas of interest rather than wasting exports on personas you do not care to target, yes you can set guardrails but this is permanent across your entire system and cannot be quickly modified for each export.

What problems is the product solving and how is that benefiting you?
We were a bit all over the place trying to determine accounts to target, rather than reading 10Ks and annual reports to find account interests we can easily query top accounts that match our ICP that are interested in our offerings to save a lot of time prospecting.

jeff s.
Star Rating: 5

What do you like best about the product?
I think the user interface is easy to use and intuitive!

What do you dislike about the product?
I wished there were various ways to sort buyers, e.g. level, title, etc. But I love the tool.

What problems is the product solving and how is that benefiting you?
It helps me research sales targets, their tech tools and org structure.

Ismael D.
Star Rating: 5

What do you like best about the product?
I like the constant updates and information being loaded in. It is usually accurate and the contacts have led to more traction.

What do you dislike about the product?
What I dislike about Priority Engine is the performance. The site takes times to load at times and has crashed in the past. Also, there is no easy to see section of my accounts loaded in.

What problems is the product solving and how is that benefiting you?
It is helping me find new contacts and get information on what my prospects and customers are interested in.

Verified User in Telecommunications
Star Rating: 5

What do you like best about the product?
Priority engine provides me with accurate insight into account and prospects! The system tells me what the candidate is interested in and what kind of information they prefer. Priority Engine has been the best and most accurate tool to gather account intel.

What do you dislike about the product?
The one thing that doesn't work so well is the tool's lack of hierarchy in the account intel. I'd love to see who people report to and what their email and phone number.

What problems is the product solving and how is that benefiting you?
Priority Engine helps me evaluate my territory and align where I spend my time. By providing me with the intel on the accounts, I can send targeted messages to the candidates that will impact them the most. Having this at my finger tips has been a fantastic door opener.

Verified User in Computer Software
Star Rating: 3.5

What do you like best about the product?
Prospects Top Interests is a great feature

What do you dislike about the product?
Sometimes too many Top Interests makes it confusing as there are no supporting details that suggest level of importance

What problems is the product solving and how is that benefiting you?
It is a "nice to have" tool for me but not yet essential. I like to compare it to other data we collect on prospects from marketing to hone in on key initiatives and be proactive in my outreach.

Glenn M.
Star Rating: 4.5

What do you like best about the product?
Ability to load account sets and receive custom insights on activity

What do you dislike about the product?
its providing what I need, no complaints

What problems is the product solving and how is that benefiting you?
insights on company interests

Jerry G.
Star Rating: 5

What do you like best about the product?
I like the fact that the contact information is the best that I've seen.

What do you dislike about the product?
The downside is that occasionally the person does not know what I'm talking about when I reference topics that PE says they are researching.

What problems is the product solving and how is that benefiting you?
I occasionally don't have good contact info that PE provides as well as areas that the prospect is researching.

Verified User in Computer Software
Star Rating: 3.5

What do you like best about the product?
Specific insights into what an organization's priorities are. Provides information to ensure you only share resources with relevant contacts that are actively researching the focus area you support.

What do you dislike about the product?
Weak integration with CRM tools; limited number of credits; helpful if the contact has never been added to CRM; if it has already been added in the past, then it becomes challenging to save them. Need to leverage manual workarounds (go to linkedin, then add to crm or update from there, then add to a campaign within CRM)

What problems is the product solving and how is that benefiting you?
Provides valuable buyer insight that I'm not getting elsewhere. While other products do this in one way or another, the specificity can't rival Priority Engine.

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
The data and list building options for topic and vendor interests, and installed technologies.

What do you dislike about the product?
The pricing - the tool is not inexpensive, but the value is there if you use it over several years.

What problems is the product solving and how is that benefiting you?
Priority Engine helps us identify in-market, sometimes even purchase intent audiences so that our email and advertising campaigns are even more effective.

Isaac C.
Star Rating: 5

What do you like best about the product?
I like that the user interface is user friendly & easy to navigate. I find the page visits drill down details extra helpful

What do you dislike about the product?
It would be great to see the exact people that clicked on the websites or at least the region

What problems is the product solving and how is that benefiting you?
Its helping me with creating customized lists for the accounts im prospecting and what potential points of contact to reach out to.

Verified User in Market Research
Star Rating: 4.5

What do you like best about the product?
I like understanding who is interested in learning more about my company and solutions and the topics of most interest. It is nice to be able to see the topics they are researching.

What do you dislike about the product?
The navigation is a bit clunky and sometimes the contact information is not accurate. Sometimes while trying to verify contact info, the prospect is no longer at the company or their email is invalid.

What problems is the product solving and how is that benefiting you?
It tells me what specific clients and personas are researching topics around my company solutions. Tells me what clients to interact with and what conversations to start or continue having.

Vincent N.
Star Rating: 3.5

What do you like best about the product?
Great to find new accounts that I need for daily prospecting.

What do you dislike about the product?
Sometimes, leads didn't know what I was talking about despite it saying they searched our website.

What problems is the product solving and how is that benefiting you?
Solves which companies are specifically looking at our product and lets me know that there may or may not be interest there.

Mike G.
Star Rating: 5

What do you like best about the product?
Ease of use. Very intuitive. The data is kept up to date and accurate. The research insights are extremely helpful.

What do you dislike about the product?
I can't name a drawback to this platform. I had only good experiences with it.

What problems is the product solving and how is that benefiting you?
Uncovering valuable end user data and contact information has never been easier.

Kenneth C.
Star Rating: 4

What do you like best about the product?
The best thing about Priority Engine is the ability to see which companies are looking at the website and what they are looking at. Also it is helpful that you can filter for your territory

What do you dislike about the product?
The thing I dislike the most is the fact that it shows companies that are looking at other parts of the business. We are a smaller subsection so it is hard to know what they are looking at

What problems is the product solving and how is that benefiting you?
The priority engine is generating leads for us which is always nice to have another set of customers to reach out to that is more qualified than a strictly cold lead

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Having access to first-party intent data is much better than third party, scraped intent data. Plus the buying team adds a nice additional layer of contacts to connect with.

What do you dislike about the product?
The amount of areas of interest in each intent category is really high, so occasionally a lead comes in and the prospect is not looking for our product, but for an adjacent solution.

What problems is the product solving and how is that benefiting you?
We are using it now as our primary lead source. This gives the SDR team a very good list of contacts that are interested in speaking to us about how our solution can help their company.

Brian P.
Star Rating: 3.5

What do you like best about the product?
Seeing the product stack of a prospect and contact info.

What do you dislike about the product?
Lack of contact info and details for many accounts

What problems is the product solving and how is that benefiting you?
It is good about giving a base level of knowing what may be important to the prospect.

Chris C.
Star Rating: 2

What do you like best about the product?
Seeing who viewed a website or downloaded content

What do you dislike about the product?
The accuracy of the data shown is not the best. I have found a lot of the contact info to have bad numbers or emails. I also wish there were more contacts in the data base.

What problems is the product solving and how is that benefiting you?
Mainly just seeing which customers are checking out our website or materials

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
It helps me provide a live pulse on my customer and prospective clients. I'm able to establish a relevent talk track and would otherwise not be aware of some future opportunities.

What do you dislike about the product?
It is sometimes challenging to get my correct account portfolio to update as new accounts are put into my name. Since this is a moving target, its considerable amount of admin to ensure they match.

What problems is the product solving and how is that benefiting you?
It helps me provide a live pulse on my customer and prospective clients. I'm able to establish a relevent talk track and would otherwise not be aware of some future opportunities.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
That you can understand at a high level who is interested in your product or service. It allows you to focus in on companies that are already looking based on data and make sure that you are meeting people at a higher chance of starting a project

What do you dislike about the product?
There could be more information thatn what is provided. context helps cold calls turn into meetings so getting an understanding from the software of what the prospects path was or why they were looking into the software would be very useful.

What problems is the product solving and how is that benefiting you?
Understanding which of my named target accounts are active on my entry points. It is great to know the timestamp and some small context of what they were looking into to be able to strike up a conversation that leads to a project or future interest

Bryan S.
Star Rating: 4

What do you like best about the product?
Priority Engine has incredible insight as to what activity is going on within each account - sometimes down to the person doing the search. It's helpful for understanding how to craft a message that is relevant, but not creepy, to the prospect or customer's top of mind topic.

What do you dislike about the product?
I wish it had the actual customer visiting each page every single time. Sometimes you only get "Company X" was visiting [a certain page] of your website; or was just visiting your website. It makes you want more information!

What problems is the product solving and how is that benefiting you?
Priority Engine was already installed and running when I joined the company as a sales executive. I assume they were trying to provide valuable insight for the sale team to help shorten the time of prospecting to actually finding prospects with active initiatives. That's the value I see in it.

Haley M.
Star Rating: 4.5

What do you like best about the product?
I like the Ease of use, filters, and favorite capability. I also love the data.

What do you dislike about the product?
I strongly dislike when the filters do not work when in a particular use case. I also wish i could more easily customize how I want to export lead lists. I also want to be able to filter/customize use cases on the Account management level.

What problems is the product solving and how is that benefiting you?
The problem TT is solving is the guessing game of knowing who is making buying decisions, what customers are interested in. It also helps me create targeted messaging for prospects.

Belinda D.
Star Rating: 5

What do you like best about the product?
All of the key insights it provides. Helps to narrow down our target audience and give meaningful insights to our AWS partners

What do you dislike about the product?
That you can't search for a company in the search bar you have to always build lists.

What problems is the product solving and how is that benefiting you?
Helping us narrow down and define our target audience / key buyers.

Ethan T.
Star Rating: 3.5

What do you like best about the product?
Giving insight into what/when a prospect is searching for is a really strong way to prioritize what would already be target personas/roles. Also, a good way to verify the intent of a company you are already speaking to.

What do you dislike about the product?
The data is not always accurate/up-to-date. Despite description of a limited window of data accessibility to ensure leads are warm I've had more than 1 that didn't even work at the company any longer (it could possibly be a coincidence though seems unlikely).

What problems is the product solving and how is that benefiting you?
Priority Engine is a great way for me to decide which accounts I should be focusing on at a given time. Often people are researching at a time when your product would be able to provide value - making it a mutually beneficial way to connect with leads.

Tim F.
Star Rating: 4.5

What do you like best about the product?
The GUI is very easy to navigate and the information about each individual is extremely helpful. I like that I can favorite certain accounts, and when I log in I see new activity since my last login.

What do you dislike about the product?
It is a great product for navigating large enterprise customers, but there is limited data on mid size companies. There could be a wider range of topics that is presented to customers as well, as many "interests" are very similar for the unique users.

Recommendations to others considering the product:
If you are in channel sales this product will revolutionize the way you approach account mapping.

What problems is the product solving and how is that benefiting you?
Priority engine is helping me and my team create timely and relevant touch points for our customers. When we bring this data to our meetings, we look like experts.

Beth B.
Star Rating: 4

What do you like best about the product?
Our company recently added TechTarget to our list of prospecting tools. It's a great tool that allows you to see who's been on your site or looking for key words that are associated with your product. All great information to help you prioritize your prospects.

What do you dislike about the product?
The product tends to run a little on the slow side. Outside of that it's great.

What problems is the product solving and how is that benefiting you?
Helping Sales teams prospect and choose prospects. You're able to prioritize prospects based on activity on your site and others.

Amber P.
Star Rating: 4.5

What do you like best about the product?
When new prospects are listed, it shows what they are actively searching, their top interests, keywords, etc.

What do you dislike about the product?
Sometimes the company when I search doesn't pop up

What problems is the product solving and how is that benefiting you?
Knowing who specifically in the company is actively searching

Verified User in Computer & Network Security
Star Rating: 3

What do you like best about the product?
Using TechTarget to better target accounts has been very helpful. I use it to then prioritize which accounts I will build names in order to best target my outreach. Especially for companies that are actually on our website and are looking at particular articles.

What do you dislike about the product?
I wish the integration with Salesforce was a bit more smooth. Very long loading times, and no real integration of information about the prospect within salesforce fields. Would be super useful if the information could be compared against what we have in our salesforce, and that might be something my team could/should solve. Accuracy is somewhat hit or miss, and I know that's the nature of the business. However, I have had many instances of people saying they had never visited our web page when it had shown that within TT. TT Confirmed projects seem to be high quality, but I have yet to have even a conversation with one of those prospects. Not sure how the data is collected but have been so far disappointed with the results there.

What problems is the product solving and how is that benefiting you?
Intent, prioritization, data validation, and following up with warm leads.

Mike G.
Star Rating: 5

What do you like best about the product?
Having real-time insight into what our customers are researching helps us be proactive in heading off competition, spotting upsell and cross-sell opportunities, and giving us talking points to engage customers in meaningful conversations.

What do you dislike about the product?
Some of the contacts are not really part of the decision making process.

What problems is the product solving and how is that benefiting you?
Timeliness and relevance. The benefit is being able to help customers at the point they are looking to solve a problem.

Devin C.
Star Rating: 3.5

What do you like best about the product?
I really enjoy the "Firmographics and Tech Stack" section attached to each account. Really helps in the understanding of what products the prospect currently has.

What do you dislike about the product?
The fact that there is no real tutorial around how to best use certain functions. It would be great is there was a video walk-through section that explains certain functionality.

What problems is the product solving and how is that benefiting you?
Helping me understand which accounts are interested in our solution capabilities.

Nathan P.
Star Rating: 4

What do you like best about the product?
Great to see the account updates and highlights of what they might be researching and who from that team is involved. Nice to be able to upload into Salesforce directly. Wish I could send them directly into outreach sequence

What do you dislike about the product?
Contact information can be out of date. Would be nice if you could remove accounts from your list. Wish it connected better with SFDC so some contacts weren't created as leads.

What problems is the product solving and how is that benefiting you?
Takes away from trying to figure out who to prioritize and what they might be caring about specifically so that I am targeting them with the right language and don't have to spend hours researching.

Verified User in Computer Software
Star Rating: 3.5

What do you like best about the product?
I like that it has full contact details of the people, with easy links to LinkedIn profiles, etc. to dive further

What do you dislike about the product?
Sometimes the content is outdated (e.g. person has left the job)

What problems is the product solving and how is that benefiting you?
It allows me to know where to spend/focus my time when doing prospecting activities. It also finds relevant contacts that I may have missed using other account mapping tools.

Verified User in Consumer Electronics
Star Rating: 3

What do you like best about the product?
Seems like some good contacts, nice spread of companies across multiple industries. Lots of jobs titles, overall not a bad list of contacts but not ideal for our needs.

What do you dislike about the product?
Seems like quite a few technical issues we have encountered. Personas for us are not quite hitting the spot. I find the UI not so friendly. Overall has not been the smothest platform.

What problems is the product solving and how is that benefiting you?
We have a lack of data so priority engine does help fill this gap but we have not seen amazing results so far. We always find it hard to reach prospects so PE does give us access to this data.

Brad J.
Star Rating: 4

What do you like best about the product?
Detailed view of when and where specific companies are hitting your website. This reveals what topics are top of mind for at least some of the people in the organization.

What do you dislike about the product?
Navigation is not intuitive. you can get to the "who" and even to LinkedIn profiles, etc. (which is nice), but it takes hunting around, opening extra windows, etc.

What problems is the product solving and how is that benefiting you?
The biggest problem this solves is giving sales teams a starting point in an organization. This is where the LinkedIn and CRM integrations shine. I now have a name and a title that I can use to start gaining familiarity.

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
Helpful to identify a high-level overview of the company and give detailed tech stack. Once I get the downloaded list, I put the contacts through Outreach and put them in a sequence based off of their interests.

What do you dislike about the product?
It's hard to determine and interpret the main contacts for accounts. When we receive the list of prospects it's very broad. I would like to see trending accounts of mine and have them identify patterns after a certain amount of time. I'd like this to be connected into Salesforce.

Recommendations to others considering the product:
Check out what problems you're having and see if Priority Engine would address them.

What problems is the product solving and how is that benefiting you?
It's solving finding new prospects and it's people who actively are engaging in the solutions we offer. I have realized Tech Target gives me quality prospects to tap into.

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
Priorty Engine is excellent for finding prospects that are engaged in buying cylces or actively researching on intents. Provides great insights into prospecting the right accounts.

What do you dislike about the product?
Filters could be more advanced, often have to rely on CSM team to assist in building lists. New update has fixed a few of these issues but it still could be better.

What problems is the product solving and how is that benefiting you?
Helping to identify key accounts and points of interest in territory. Makes finding prospects easiers and has increased my overal productivity. Business performance has increased as a result.

Philip L.
Star Rating: 4.5

What do you like best about the product?
Great platform with tailored insights into potential leads for your company. The platform is easy to use and connects to CRMs such as Salesforce.

What do you dislike about the product?
I'm still an early user and trying to work out the platform.

What problems is the product solving and how is that benefiting you?
Finding relevant leads in a short amount of time

Verified User in Retail
Star Rating: 4

What do you like best about the product?
I like the insight that it brings to ceratin accounts that I wouldn't normally have access to.

What do you dislike about the product?
Sometimes the "projects" are long-past complete or just inaccurate

What problems is the product solving and how is that benefiting you?
the prospecting process. Getting me the right names of DMs in a company

Fred O.
Star Rating: 5

What do you like best about the product?
1. Account updates/highlights in regards to topics being researched that are relevant to T-Mobile For Business's Solutions Offerings and those team members involved.

What do you dislike about the product?
1. Some added personas/stakeholders are not up-to-date and may not be employed by the business unit referenced. Contact information for some is outdated or erroneous.

What problems is the product solving and how is that benefiting you?
Identifying key team members in the deicsion making process as related to T-Mobile For Business's communications, networking, and solutions partners applications solutions, complemented by the necessary reference in regards to those initiatives actively being researched.

Verified User in Computer Software
Star Rating: 3

What do you like best about the product?
Great for viewing who is interested in our product, what they're researching, and the tech stack companies are using.

What do you dislike about the product?
Every time I need to make a change in my accounts I have to reach out to the customer success rep, I wish I could make those changes myself on the go.

What problems is the product solving and how is that benefiting you?
Having visibility into who is interested in our product, so that when I make a prospecting call I can leverage those interests and keywords they have been researching.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
It's fast and easy to install. Works out of the box and provides a good number of interested contacts.

What do you dislike about the product?
Contacts are synced/loaded on a daily or bi-weekly basis to Hubspot. This creates confusion as to whether things are working correctly or not.

What problems is the product solving and how is that benefiting you?
It's allowing us to get transparency to website visitors who do not convert so we can increase our outbound prospecting and change messaging to get them across the line to a product signup.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
My favorite thing about Tech Target is how it specifically targets certain individuals and lets me know exactly what I need to know about what they are looking at on our website, their interests, and gives me the LinkedIn information so I dont have to leave the page and search on my own.

What do you dislike about the product?
Can't say that there is anything that I dislike at the moment. Sometimes it lags and is slow, but with all the different tabs I have open it might just be that.

Recommendations to others considering the product:
Use it!!!

What problems is the product solving and how is that benefiting you?
Using Tech Target I'm able to have better outreach to prospective clients, and I'm able to customize my messaging and craft a really personalized email or message just for them.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Specific titles, also great accounts i have never seen before.

What do you dislike about the product?
Sometimes too general, wish it says if its direct page.

What problems is the product solving and how is that benefiting you?
Knowing which accounts to go after and new contacts that are hard to find..

Kimberly S.
Star Rating: 5

What do you like best about the product?
I like that I get individualized insights about specific people within the organization

What do you dislike about the product?
There are times that the system can be a bit slow

Recommendations to others considering the product:
In my experience, it gives you insights that other tools don't. It's a great way to get information quickly that's easy to digest and a great way to identify prospects.

What problems is the product solving and how is that benefiting you?
Getting a closer look at search patterns and making more informed calls and emails. It has helped me have more impactful conversations.

Naman A.
Star Rating: 5

What do you like best about the product?
The information you require when engaging a new customer can be immense. With the Priority engine, this information is easily available. Knowing where your target customer is looking, and what are they interested in, is the absolute key to an impressive first meeting.

What do you dislike about the product?
The information on customer arent always 100% accurate. They can be a bit dated and therefore may require a little research to qualify. This can add a bit more time than i would like, but still beats doing hours of research yourself.

What problems is the product solving and how is that benefiting you?
Solving problems like, what is my customer interested in, what are they looking at, and what they have. the benefit of this are, knowing where your competition is and the ability to stay ahead of them.