Matthew H.
Star Rating: 5

What do you like best about the product?
It is very easy to navigate the platform and see potential opportunities who visited my website. Within 15 mins of installing a piece of code, my sales contact informed me of some businesses we had been targeting. WOW. The demo by Oliver Roberts was amazing. He really showed me how the platform could be used. He really didn't have to sell the product to me........he uncovered a pain and solved it with the solution - Top Salesmanship

What do you dislike about the product?
There are multiple ways of performing the same task to create a filter so i think this could be slimmed down to make life easier.

What problems is the product solving and how is that benefiting you?
We are an industry shaker, and we need to ensure we are in contact with low-hanging fruit - quickly. We don't have the time to waste selling our leadership programmes so this enables us to close the sales cycle. The onboarding from the CSM Alex Bruce has been amazing as he has customised the platform to how Oliver positioned it. He has also given additional support by training the wider team in its capabilities.

Scott M.
Star Rating: 4.5

What do you like best about the product?
We get an up-to-the-minute relay of web visitors to our website. It helps determine visitor behavior with tracked metrics like time duration on a page, the order of their page hits, and all the contacts that can be found within the system's capabilities. I report the web traffic data to our Sales team to help triage their activities. Knowing who visited us and when is vital to timely follow-ups! The categories help me sort through the accounts rapidly to save time.

What do you dislike about the product?
The UI helps show the top-level data to get the big picture first, but it takes too many clicks to see more. We need to know who they are, which pages they hit recently, and add categories for the account quickly. Providing valid annual revenue for visiting companies would be very helpful; they stopped showing this for most companies. This was important in grading our visitor's value to us. The pros outweigh the cons. They listen to feedback and continually fix issues, that can be good and bad.

Recommendations to others considering the product:
If you are looking for a robust solution to get more information on your web traffic, this program is a good tool to have in your stack. It provides all the page information we need and the ability to look up contacts within the company is a huge win for us too. When developing ABM programs, this is exactly what we need to get more value from the tool. Their support reps are knowledgeable and easy to work with.

What problems is the product solving and how is that benefiting you?
We need to know who is visiting our site, what pages they see, and how often they come back. We also wanted a way to go into the system to see who might be a target for our email campaigns. Applying score values to web activity allows us to determine when a lead is warm to pass the qualified lead to Sales for follow-up. That is available with LF.

Dave H.
Star Rating: 5

What do you like best about the product?
Being able to find the companies that have been on our website, and then gear our marketing activities towards them helps us to chase warm leads, rather than relying on cold calling.

What do you dislike about the product?
We utilise LF across multiple web domains, which means having to switch from 1 account to another for each domain, this process can be a bit glitchy at times, and occasionally needs a complete log out / log in to fix the issues.

What problems is the product solving and how is that benefiting you?
I've been using Lead Forensics to capture the visits to our websites that have looked, browsed specific products, but not quite made contact. It's allowed us to add numerous contacts to our database, and after reaching out to these, we've made several £100,000s of business as a result.

Manvir R.
Star Rating: 5

What do you like best about the product?
You can really see where people are spending their time on the website and what products they are interested in. The reports are so useful, they really allow you to follow up in an easy way and try take advantage of all the traffic on your website. It is also great to set up real time alerts which send an email when someone has visited.

What do you dislike about the product?
It can be time consuming at first, however I think it is important to persevere with it and the results come in due time. Aside from that, there isn't anything I dislike about it.

What problems is the product solving and how is that benefiting you?
Cold calling is always difficult, especially when selling serviced offices. However, this gives you a great list of good leads to follow up on and there is always a lot more traffic on the website than you would originally think. Sometimes people just need that push and this offers a great tool go get in touch with people and really promote your product.

Michael M.
Star Rating: 4.5

What do you like best about the product?
The presentation of the data and how it is collated makes it very easy to action upon. The automated reporting system is a game changer, especially with how it allows you to set the reports up exactly how, when and where you want them.

What do you dislike about the product?
One downside we have hit across is when dealing with customers with multiple branches all accessing through an intranet or the such. There is often no way to tell them apart or define which branch has been on looking at the site.

What problems is the product solving and how is that benefiting you?
Over the past year we have spent a lot of time and effort at driving new traffic to our site. Traditionally we would not have been able to quantify any of this traffic or how relevant it is. With Lead Forensics not only can we do that, but we can also see the right data and information of who is accessing the site and what they are accessing at that time to give us a stronger chance of converting them with follow-up activities.

Michael P.
Star Rating: 5

What do you like best about the product?
I like being able to see who is visiting our website in real time, where they came from, their company size, and link directly to their social media with a few clicks. Olivia Roberts and the LF staff have always been really helpful, personable, and down to earth.

What do you dislike about the product?
I wish I was able to see specifics from who is visiting the site, especially from Universities. We have plenty of students visiting our website from colleges but also work with a lot of higher ed in the area, so it's difficult to know who's a student surfing around online and who could be University staff looking for a production company.

What problems is the product solving and how is that benefiting you?
It's difficult to know who is visiting your website on average, such as the location demographics, industry specifics, how long they visit the site and where they're clicking, etc. and LF can bring clarity to those areas. This makes it easier to create content that's attracting the people you want to attract and to see if it's working.

Ollie Hunt H.
Star Rating: 5

What do you like best about the product?
Instant support from our relationship Manager Troy Lownds as he has supported me extremely well. I have learned a lot from him about the tool. Communications have been prompt and quicker than I thought, as I know he has other customers to serve. This has allowed me to become more confident and be there for my Area Sales Managers, allowing them to make the most of the tool. It allows us to be one step ahead of the competition and be able to have decent relevant conversations with our customer.

What do you dislike about the product?
The number of email when a visit from a customer occurs. We have created reports so we can track and set a rule to move the emails to be deleted but now and again they slip through the net or as there is so many fill up the deleted box quickly.

What problems is the product solving and how is that benefiting you?
As well as giving important information on what our customers are viewing, it has also allowed us to track issues with our website. We have had a new website implemented and where customers have had issues with certain pages, it has allowed the webdeveloper to date/time stamp and view the error that the customer saw as previously we would ask for a screen print

Richard P.
Star Rating: 5

What do you like best about the product?
Olivia and the team at Lead Forensics have a clear understanding of our business and needs and have worked closely with us for years to ensure we maximise the usage of the system. We have found huge benefits from using Lead Forensics, and we convert more 'deals' from Lead Forensics than any other identification or intent system.

What do you dislike about the product?
My only suggestion would be showing prospective users the ideal set up they need in the background. For example, they will need someone to use the data from Lead Forensics to convert these web visits. This is not a dislike, more of a way to make the company even stronger.

What problems is the product solving and how is that benefiting you?
Identifying web visitors which did not complete an online form. One of the largest advantages is knowing what the prospect has been looking at (which web pages within our website), and therefore we steer our conversation around the topic they have been researching.

Sasha H.
Star Rating: 4

What do you like best about the product?
Lead Forensics offers a robust, intelligent system to identify the companies visiting our website. Before Lead Forensics and after critical marketing campaigns, we could see a climb in users on the site, but it was nearly impossible to identify who they were. We started with an incredibly helpful training session with Troy Lownds, who couldn’t do enough to show us the platform’s functionality but, more importantly, the features that would be most beneficial to our use case. We found the conversion tracking incredibly insightful as it allowed us to score visitors on how they moved around the site and therefore focused our efforts on those most eager. Troy checked in with us regularly to ensure we were reaching the goals we had set, and our questions and concerns were answered quickly and efficiently.

What do you dislike about the product?
It would be a great bonus if the software could tell you who exactly within the organisation had been on the site, however I understand this can be difficult to do because of data protection.

What problems is the product solving and how is that benefiting you?
It's helping us identify the types of companies interested in our products and services. It lets us understand how visitors are moving around the site and gives our sales team leads on who to target.

JORDEN N.
Star Rating: 4

What do you like best about the product?
All of the data provided by LeadForensics is extremely valuable. Not only to you get info on who is visiting your site, you can also learn what pages they're visiting, and what channels they are using to get to your site. This is great for keeping your sales team busy making calls, as well as analyzing website performance. Our account manager Rosie Williams has been so helpful in setting up our filters and helping us to get the most out of the service!

What do you dislike about the product?
It can be extremely difficult to get in touch with the actual person who was on your site. With larger companies in particular, it's like finding a needle in a haystack sometimes. Some accounts have a lot of "contacts" available, but they're generic linkedin leads from that company's accounting/marketing/sales department and getting them to transfer you to someone in purchasing who is actually looking at your product can be a real challenge.

What problems is the product solving and how is that benefiting you?
Lead Forensics is providing leads for us in the off season from our trade shows, which is usually a time where we have bought worthless leads lists or resorted to making cold calls based on google searches. Lead Forensics is a great tool for pointing you in the right direction to reach out to interested companies first!

chris d.
Star Rating: 5

What do you like best about the product?
There is one sure fire way to be able to link your marketing efforts to your sales team and that's with Lead Forensics. Knowing what companies are on your website courtesy of the content you produce and then linking that to your crm is a no-brainer and a tool that everyone should have. Was particularly impressed with the level of Account Management received too. Happy to recommend them to anyone.

What do you dislike about the product?
If you are on a specific ABM plan to a small set of customers then it may not be the right tool but if you have multiple verticals, countries and size of customers then it's absolutley perfect.

What problems is the product solving and how is that benefiting you?
Marketing is the equivalent of handing out leaflets about you restaurant in the street, what LF does is then shows you who is looking in the window so your sales team can then know who to target to get them in the door. It also provides insight into campaigns so you can track the effectiveness.

Peter r.
Star Rating: 5

What do you like best about the product?
The support we have received from our CSM Cody Page and the Lead Forensics team has been invaluable in optimising the benefits we have gotten out of the application, and we can’t thank them enough. Previously, we lapsed with Lead Forensics, but the value won us back. We are particularly delighted with the Lead Manager App, which we are using as our Sales Pipeline tracker

What do you dislike about the product?
We don't see any downsides - there is always a cost v benefit question which got answered very quickly, the value added by Cody and the CSM team. After reviewing our progress every month, the results became clear. We have seen €217K worth of business tracked through customers that have been identified through Lead Forensics - with 4 of these 6 customers generating repeat business.

What problems is the product solving and how is that benefiting you?
1. Identify visitors and determine whether they’re following an RFQ or sales inquiry 2. Determine our most successful landing pages, to see what works best on our site 3. Create a dynamic lead mgt/tracking system that also allows us to share with the management team

Gregory D.
Star Rating: 5

What do you like best about the product?
Lead Forensics is an easy way for us to identify business visitors who visit our website but do not convert directly (i.e. they do not fill up a contact form or PDF download form). The LF dashboard is very clear and keeps getting better. It's effortless to filter results, sort the leads into soft leads and hot leads, and then assign them to the sales team. Moreover, it is possible to automate repetitive tasks such as classifying visitors by industry type or company size.

What do you dislike about the product?
Overall the solution can be pretty expensive. However, if your website is designed to generate B2B leads that convert into paying customers or business opportunities, then LF is probably a no-brainer.

Recommendations to others considering the product:
Before buying, do the maths to ensure the tool will pay for itself from the additional sales generated by your website.

What problems is the product solving and how is that benefiting you?
Lead Forensics is an easy way to identify leads, i.e. business visitors who come to our website but, for some reason, do not convert (for instance by filling out a form). These visitors would typically fall through the cracks, and we'd never know. Thanks to Lead Forensics, we're able to catch opportunities that would otherwise be lost. Identifying hot leads based on criteria such as industry, company size, and the number of visits over time is also very helpful.

Kitty N.
Star Rating: 5

What do you like best about the product?
It gives great insights for me on who's visiting my site so I know what efforts are delivering the right or best results as well as giving me knowledge on who to speak to so I can have much more rewarding conversations when cold calling for new business. The training I was given really improved the value I got from the tool. My training was with Olivia Roberts and she was brilliant. She was proactive, didn't just go in order of the ourse as she had planned but jumped to where she knew I would get more benefit more quickly, which I really appreciated. I'm now using the tool as part of my weekly sales processes.

What do you dislike about the product?
I found it really difficult to use at the start. I felt I was wasting money as I wasn't actioning anything that was being tracked. I needed to be shown how to prganise the data coming in so that I could get the value from the tool

What problems is the product solving and how is that benefiting you?
I now have a short cut to who to call when doing new business outreach as well as having a little knowledge of what they're already interested in by knowing what they've looked at on the site.

Cathrine C.
Star Rating: 5

What do you like best about the product?
It is the detailed information it offers. It is a great deal for me to save time and resources by not going on a wild goose chase in search of prospects. With Lead forensics, I know who to look for because they were already on our property. It enables me to reach out to undecided prospects and convince them I have the right solution. Also, Holy Cull's customer service is always a click away via email.

What do you dislike about the product?
I am pretty happy with it; it's just that sometimes the email contacts bounce could be a security system the companies put in place to avoid viruses etc.

What problems is the product solving and how is that benefiting you?
Lead forensics assisted me in staying ahead of my prospects and leads. It allows me to see which companies visited our site and their interest, measured by pages viewed, number of visits, and industry. This enables me to search for them on Linkedin and connect with them via email, as Lead Forensics also provides me with emails.

Trushik B.
Star Rating: 4.5

What do you like best about the product?
Best platform for analyzing and generating reports/documents about the visitor's actions over your company's websites. The software includes so many unique features for keeping your websites engaged by visitors, enabling you to publish advertisements and campaigns easily. The platform also allows you to track your customers' actions and identify their interests. Easy to differentiate information from the mass of data, making your workflow easier.

What do you dislike about the product?
The software sometimes stops responding due to heavy data or files imported into this platform. While integrating it with other third-party applications affects this software's processing and workflow. It has also been sen that some of the features available on its dashboard are of no use.

What problems is the product solving and how is that benefiting you?
Data integration from other software is much easier for us now; we can load and import data easily and quickly without any failure. We have been able to keep track of all our visitors and store their details to communicate with them.

Carl S.
Star Rating: 4.5

What do you like best about the product?
I didn't know who visit our website, but with Lead Forensics, I got a much better overview of which companies took an interest in our products. And also could see if the people we talked to on phone actually went and looked at our products later. With all the possibilities and customization, the onboarding wouldn't have been the same without Makala Ingram showing us.

What do you dislike about the product?
When you get this much information, you would love to get a bit more. Who are all the mobile users? Which department at that big customer was checking our site? I understand that it is impossible to track them, but that don't stop me from hoping ;)

What problems is the product solving and how is that benefiting you?
Understand who visits our site and what products they are looking at. Sometimes we learn that a customer would like a product we didn't know they needed, and we manage to sell more to existing customers.

Ryan B.
Star Rating: 5

What do you like best about the product?
We run a lot of Google Ads and realize no one fills out forms anymore. In a sense, Google Ads is a loss-leader just to drive traffic to our site. We use LeadForensics to identify who they are, regardless of whether they fill out a form or not. Does it identify the person who was there? No. And they can't. Does LeadForensics know 100% of the businesses that come to our site? No, but close. It still requires legwork. Someone still has to go into LeadForensics and determine who to reach out to. Good account management services with Rosie Williams.

What do you dislike about the product?
It's not the best integration with Salesforce. There are still a few manual steps we have to do in Operations to get the "leads" that sales identifies into Salesforce, but it's not a deal breaker.

What problems is the product solving and how is that benefiting you?
No one fills out forms from our Google Ads, but at least with LF we know which company it was who landed on our site.

Hunter B.
Star Rating: 5

What do you like best about the product?
It is nice to see website traffic from a marketing perspective. It helps us see if going to big (costly) events drives traffic to our site, which can lead to sales. Being able to "tag" possible leads that come to our site is a huge help as well.

What do you dislike about the product?
Hello, We hope you are all aware that DC motors are becoming more expensive than AC motors. Our supplier, Motavario, has recently notified us that we must order a minimum of 200 units, as we are the only company that orders DC motors. In our past two years of custom business, we have only supplied DC motors to 2 different customers, as the balance of our systems is AC motors and controllers. So, as of January 1st, 2023, we have decided not to offer DC motor options. However, we can supply you with the units without motors, allowing you to supply your own.

What problems is the product solving and how is that benefiting you?
Hello, We hope you are all aware that DC motors are becoming more expensive than AC motors. Our supplier, Motavario, has recently notified us that we must order a minimum of 200 units, as we are the only company that orders DC motors. In our past two years of custom business, we have only supplied DC motors to 2 different customers, as the balance of our systems is AC motors and controllers. So, as of January 1st, 2023, we have decided not to offer DC motor options. However, we can supply you with the units without motors, allowing you to supply your own.

Ronni H.
Star Rating: 5

What do you like best about the product?
It is a way of knowing people's needs before they are certain and knowing there is likely to be an immediate need for our service, and the information is simply laid out. It is perfect to know what type of businesses are looking at us and is an excellent way to get new information on companies i hadn't even considered. Leon has been great and explained everything well and clearly. feel that i can contact him anytime for support if needs be

What do you dislike about the product?
i dont think there is necessarily a downside - sometimes people have been sceptical as they feel like theyhave been watched but i think now everyone understands internet use is monitored so would not become a real issue.

What problems is the product solving and how is that benefiting you?
Lead forensics i think is helping me get to companies before they shop around for competitors, as they are more likely to continue with us if i have contacted them.

Joe W.
Star Rating: 5

What do you like best about the product?
I like the number of useful features at my disposal. As Head of Brand Development, it's vital I can track leads and report to stakeholders on traffic and statistics, Lead Forensics offers trigger reports, which again is a great way of setting up key conversion on our site. It allows me to plan further campaigns with ease. The support team are always available to answer all questions and to give further guidance when needed.

What do you dislike about the product?
There's nothing I can really pic out that I dislike about the system, I needed further guidance when starting this role and I was new to Lead Forensics, the support was incredible and I can't fault it at all.

What problems is the product solving and how is that benefiting you?
It allows me to collate all lead traffic in a simple way to them present to key stakeholders. It offers great insight into the types of businesses visiting the site which shows me how effective my marketing campaigns are and how I might improve.

Taylor N.
Star Rating: 4

What do you like best about the product?
The information gleaned from using Lead Forensics is instrumental to helping Telemarketers or Business Development/Sales People convert leads into paying customers. The UI is intuitive and easy enough to use and the Reporting feature is great for getting quick snapshots of analytics and data. Hands down though the best part about our LF account is our Account Manager David Smith who has been extremely helpful and a capable AM since my company has been using Lead Forensics.

What do you dislike about the product?
For me some of the UI and usability around Dashboards and Filters are a bit clunky. Most of the Analytics (Website) widgets are redundant to anyone who uses the Google Analytics suite. Sometimes too a company will be picked up Multiple times, rather than having a full display history which can make sourcing through leads more time consuming.

What problems is the product solving and how is that benefiting you?
Our website doesn't get a lot of traffic due to our industry but also we have un-gated content that people can download without filling in a form. Lead Forensics helps us identify these Users more constructively and market to them.

Joel A.
Star Rating: 4

What do you like best about the product?
The team. Lewis has been there non-stop helping out with every annoying query and request we can think of throwing his way. While from a marketing perspective the data may have missed the mark slightly there's no doubt that the Lead Forensics team over there has tried their hardest to support us and help sales find their value in the tool.

What do you dislike about the product?
The website. I'll be honest, once we setup the email reports I've barely ventured back into the dashboard. It's fairly basic and easy to use but it's not the easiest on the eyes and why go there when I get what I need elsewhere?

What problems is the product solving and how is that benefiting you?
It gives sales more targets. While we know who we talk to and what they do within our communications (email, social, etc.) it's good to see which businesses are visiting the site organically and which come through from our direct comms

Kyle W.
Star Rating: 4

What do you like best about the product?
The community tab on Lead Forensics is full of helpful tips and discussions. Using the community tab as a beginner made it very easy to understand. As I began my job, Lead Forensics was one of the first things I learned. I was able to have a couple of lessons/explanations over teams from Mark Lawson who was extremely helpful and made it very easy you understand.

What do you dislike about the product?
Lead Foreniscs for the majority of the time has been very useful. I do tend to get crashes when customising the dashboard. This happens on some platforms I have been using and means I have to refresh the page and do it again. It normally works the second time around but it can be frustrating.

What problems is the product solving and how is that benefiting you?
Being a Marketing Apprentice, Lead Forensics has helped me with campaigns I have been doing. Being able to see the progress and people reaching the pages I have included into campaigns by using Lead Forensics makes it so much easier and it is making me more productive.

Marek W.
Star Rating: 5

What do you like best about the product?
I can see what companies visit my websites and who the target contacts are at those companies. I also can get the emails and phone numbers of those targets. Some of the competitors that I have used did not provide the list of contacts and their information. This is a huge advantage that Lead Forensics has. I also like the ability to create alerts based on many different factors and have them sent to my sales team. The integration with the CRM is very helpful. Lead Forensics contacts trigger a series of automated events once automatically added to the CRM. Very helpful. The people that work for LF, especially Caece Rodriguez, in particular, is a high-quality professional. Helpful in all technical things and even makes it easy to deal with their accounting dept. ;)

What do you dislike about the product?
Sometimes the app throws errors, but typically when you refresh, it always comes back. Some of the user interface could be brought up to the current design best practices, but this is not as important as the benefits LF provides.

What problems is the product solving and how is that benefiting you?
It helps us discover qualified leads. It shows us what companies are looking at us that we otherwise would not know. It also helps with a quick outreach to companies that just minutes ago were reading our website. The recency factor is huge in winning a client.

Christina B.
Star Rating: 5

What do you like best about the product?
The real-time results and tracking parameters it gives. I really enjoy being able to follow the journey of companies throughout our website, learning how they got here, what pages they've viewed, and for how long. I also love that we can set filtered views to see what is most important to us since there is quite a bit of information. Lead Forensics is really helping us as we run campaigns to see if the companies/contact we're targeting is visiting our site and where they are going. I also really enjoy the service and the team. Corrine Anderson has been amazing! She has been there every step of the way from implementation to assisting us with our internal process for lead forensics and reviewing some of our outreach communications. She has been a vital part of our continued use and adoption of the platform! It also helps that she always has a smile on her face and is so positive and willing to help.

What do you dislike about the product?
I think a few of the downsides are not being able to track all mobile visits (which is totally understandable) and not being able to see the Google search queries for organic traffic (again, out of LF's control!)

What problems is the product solving and how is that benefiting you?
Lead Forensics is helping us to retrieve marketing qualified leads. It allows us to filter our view so that we can see companies within specific industries we serve, who are actively coming to and engaging with out website. We then feed these leads to the business development team for outreach.

Enya-Jade A.
Star Rating: 4

What do you like best about the product?
LF is an excellent tool for seeing who is visiting and showing interest in our web pages. We have set up weekly reporting to stay on top of engaging with early funnel leads, returning customers, partners, and possible support queries. I have had a fantastic experience working with David Smith from the Lead Forensics team, both with onboarding and general setup help. David has done his utmost to answer my many questions and provide helpful best practices and knowledge sharing whenever possible.

What do you dislike about the product?
It would be great to have more best practices, integrations or tangible next steps to better convert the anonymous/company IP data and turn it into direct workflows for Lead creation or Customer/Partner follow-up. The job title search/match feature could also be great for this with some improvement.

What problems is the product solving and how is that benefiting you?
As mentioned, we can use the visitor information to ensure we are reaching out to companies as they show interest. LF is also great for keeping an eye on your page performance and optimizing based on live and dynamic visitor data.

Kristian B.
Star Rating: 4

What do you like best about the product?
Lead Forensics is a must-have platform for all B2B marketers that want to identify prospective customers visiting their website. I love how simple and intuitive the interface is to use too. Our sales team have quickly integrated the platform into their daily tasks, enabling them to quickly follow up with new leads and arrange consultation meetings. It's also great to track how customers, competitors and stakeholders are using your website, how often they visit and identify exactly what they are looking at. My account manager, Callum is superb and always provides top-notch customer service as well as practical and valuable recommendations to get the most from the software. Highly recommended.

What do you dislike about the product?
It's a shame it doesn't identify named individuals within organisations as that would be helpful when a large organisation visits your site, but I'm well aware this wouldn't be within current GDPR regulations and the platform is actively protecting privacy rights.

What problems is the product solving and how is that benefiting you?
Lead Forensics enables us to capture information on who is using our website and enable us to convert prospective customers to sales, where previously, we might not have even been aware they were considering using our services.

Jessica H.
Star Rating: 5

What do you like best about the product?
Our sales teams find it useful to see visitors for pages of recently launched products, especially when they see a visitor to this page and then get contacted by said visitor days later. They can predict when someone will contact them; this is always quite amusing!! It is helpful to be able to filter through different categories and then assign additional filters to visits, e.g., see why a visitor has downloaded a PDF, viewed x amount of pages, visited key pages etc. It is very helpful to have David Smith available to help any member of our team from any of our branches. David is a really down-to-earth guy, who knows everything there is to know about Lead Forensics! There has never been a question/query that he hasn't answered/helped us with! The regular catch-up calls are always appreciated as it ensures the teams are getting the most out of the tool, and they get to ask any questions they may have stumbled across after using it.

What do you dislike about the product?
From a marketing perspective, the tool is useful for different reasons. One is with reporting; it is helpful to know when reporting on products how many people have downloaded items or viewed certain pages. It is helpful when creating ads on Google, as you can see what keywords are used most often on your site; you can then pick keywords for Google Ads that you know to perform well. When creating or updating website pages, it is helpful to see the trail that a visitor finds and leaves your site. It allows you to edit certain pages to encourage visitors not to leave or what pages perform particularly well (how long someone spent on there, how many pages they viewed etc.).

What problems is the product solving and how is that benefiting you?
We have successfully onboarded our UK, USA and Singapore teams with Lead Forensics. The only issue that our sales teams have come across is that it is sometimes hard to differentiate who to contact from the company visiting your website. This is normally down to one of two reasons. One, the company is very large, and there could be many employees that may have visited your site (even when you narrow it down to, say, engineers, for example). The LinkedIn contact options are helpful, but again, there is no telling if one of those people is the one that visited your site.

Debarati M.
Star Rating: 4.5

What do you like best about the product?
The data presentation and the way it is collected from the website are straightforward to use, and the insights are easy to be acted upon. The automated reporting system is phenomenal, especially with workflow to email you of recent lead visit, their activity, lead assignment and reporting.

What do you dislike about the product?
It gives you details about the visit but does not break it down to the granular information of who it could be. You need to do guesswork or have a biz dev team reach out to all potential people from that account.

What problems is the product solving and how is that benefiting you?
It breaks down our website visitor analytics and helps us identify which topics and pages are most active and how our website information is consumed. I helped us make better website content decisions.

Abigail K.
Star Rating: 5

What do you like best about the product?
Lead Forensics gives users a peak behind the curtain and helps us better understand who is visiting our website, what they do, and what they are interested in learning more about. We've also experienced wonderful customer service. Makala Ingram has been wonderful to work with.

What do you dislike about the product?
The Lead Forensics platform provides users with excellent information, but we would like to see it go further to better hone in on the "who" by narrowing down the search by other criteria.

What problems is the product solving and how is that benefiting you?
Lead Forensics picks up where Google Analytics ends and helps us better understand the types of prospects visiting our site. Armed with this knowledge, we can make effective changes to our website's messaging, improve our content, and more. When we're ready to get a prospect on the phone, we understand their needs better and have a clearer picture of what they're looking for in a solution.

Asbjorn R.
Star Rating: 5

What do you like best about the product?
The search criteria is easy to set up, and the results can be seen immediately (for as long as lead forensics has been set up). Lots of criteria available, both for search and results. Company overview is very good and its possible to see the visited pages, time used and everything else page related. If theres anything we need help with, its easy to book a meeting with our Customer Success Manager, Troy Lownds and all our needs can be met.

What do you dislike about the product?
Setup can be time consuming, but once set up its easy to use. You might get "used" to it, so be sure to always see if the criteria is correct.

What problems is the product solving and how is that benefiting you?
It delivers leads that I would normally not receive in a short time frame. Its a very nice touch-up to lead generation.

Sonia S.
Star Rating: 2.5

What do you like best about the product?
-As a marketer, it is important to see the source of the traffic, as well as the keywords. -Our Customer Success Manager - Troy is very attentive. -Compare with other software, LF show much more info on the visitor list.

What do you dislike about the product?
-Some data is not very accurate, e.g. industry, contact details. If the contact details is correct, I am sure not the Sales Team will be much more eager to use it. -Filter of finding contact cannot be filter by country. -Trigger report is not working all the time. -Data of some countries in Europe is not efficient enough, not many companies are tracked. e.g. Spain.

What problems is the product solving and how is that benefiting you?
-it shows us which potential customers are really interest at us, and which products (pages) they are interested into. -it helps to capture the opportunities of global company (customer)

Stijn L.
Star Rating: 5

What do you like best about the product?
Alex at Lead Forensics helps us take our data and go one step beyond with it. He's very resolute when it comes to resolving issues (rather; roadblocks we face) so we can continue to get more out of our data, and do something with that data too.

What do you dislike about the product?
None, really. The only downside, if one can call it that, is that it requires some user participation, but that's hardly a dislike. It's more of a reminder to ourselves that we need to put in some work ourselves as well. Lead Forensics isn't a product, it's a collaboration.

What problems is the product solving and how is that benefiting you?
We have more insight in the visitors that are coming to our website and what behaviour they exhibit. Then, we have the right tools to seek out whom to contact, or perhaps how to better target our marketing efforts.

Chloe T.
Star Rating: 4

What do you like best about the product?
Our favourtie thing about lead forensics is the access to contact information that we otherwise wouldn't have or would spend hours searching to find relevant contacts. Our Customer Sucess Manager Rosie, is excellent giving us extra support how to use the platform itself and how to implement Lead Forensics within our wider marketing strategy and even sales team.

What do you dislike about the product?
One of the downsides we've noticed is regarding our email campaigns - sometimes the data MailChimp has pulled in terms of opens / clicks to the website, is compltely different to LF.

What problems is the product solving and how is that benefiting you?
The problem Lead Forensics have solved for us is we are now able to track more strictly our marketing efforts & when leads do come in it is easy for us to find out if it was due to Marketing or not - helping us to hit our targets.

Freddie M.
Star Rating: 3.5

What do you like best about the product?
The Lead Forensics platform is fantastic for painting a clearer picture of the prospecting landscape. It provides website data that would usually be unobtainable and allows me as a marketer to see which pages are performing best and ultimately generating the most leads.

What do you dislike about the product?
The only downside I see with Lead Forensics is the sometimes lack of data. For example, I'm able to pinpoint a lead from our internal database, however when I check Lead Forensics, this business hasn't been picked up.

What problems is the product solving and how is that benefiting you?
The main problem that LF solves is the lack of clarity around our website traffic. With Google Analytics and the like, we are able to see a top-level overview of traffic - whereas Lead Forensics drills down into the specific companies and their behaviour which is vastly useful data.

Bridget M.
Star Rating: 5

What do you like best about the product?
Introducing Lead Forensics to our marketing mix has really improved our targetting for outbound prospecting. Being able to focus on companies in our sweet spot, knowing that they are already looking at our products is hugely beneficial. Troy made it so easy to get everything set up to help with this, and has been there throughout the last year to help us hone and improve how we use the tool. He is as committed to our success as we are, and we appreciate his help and support.

What do you dislike about the product?
I really can't think of anything I don't like. It just does what we need it to.

What problems is the product solving and how is that benefiting you?
It helps us reach our target audience earlier in their journey. We're using this to try and set up email workflows containing content to continue their journey.

Kieran B.
Star Rating: 3.5

What do you like best about the product?
The team at Leadforensics have been great, assisting with all of our requirements, and providing suggestions on how to improve our results and leads organically. The software allows you to access potential leads which would overall be missed without this software.

What do you dislike about the product?
The difficulty with Lead Forensics would be the ability to just capture individuals who have accessed your website when logged into a business account. It would be great to access all of the individuals who have accessed your website. However i understand this will be extremely difficult.

What problems is the product solving and how is that benefiting you?
Lead Forensics allows us to reach individuals who have not yet completed a form or become an incoming lead. By identifying the company, we can attempt to contact the correct person with the intention of converting this cold/outbound lead into a sale.

lucy t.
Star Rating: 5

What do you like best about the product?
We are impressed with Lead Forensics and have received excellent customer service. Makala supported us with the entire setup, ensuring we understood the whole process thoroughly and has kept in touch with us for regular updates. Lead Forensics has proven to be an effective tool for generating new leads and analysing our paid marketing strategies. It has also allowed us to organise our acquired contacts into relevant categories, which we export and utilise for specific campaigns.

What do you dislike about the product?
I have no complaints about any part of the software and feel there is a lot to gain if you invest a reasonable amount of time into it.

What problems is the product solving and how is that benefiting you?
It enables us to track leads coming in from our paid campaigns so that we can analyse and monitor the conversions. We cannot usually access this data without this type of software.

Bethany S.
Star Rating: 5

What do you like best about the product?
Lead forensics allows us to contact companies who already have an interest in us and have a need for our service. It also allows me to create leads and use a simple CRM to keep track of the leads I have contacted before they are put into our main CRM. Emma Parson has been great during the whole onboarding process and provided continued support throughout.

What do you dislike about the product?
It can be hard to find the right area to make changes to settings and create the correct trigger reports. The general appearance of the platform could be made to look more modern.

What problems is the product solving and how is that benefiting you?
We are not using the system to solve a problem, however the platform is giving us an insight into who is looking for our services and spending time on our site, giving us the upper hand for outbound calling.

Lonnie B.
Star Rating: 4.5

What do you like best about the product?
Lead Forensics (LF) is a great software tool to determine which company visits your website. You can then use their profiling tools to find employee names at that company and hit them up to see if they would like to connect and get more information. This can ultimately lead to a relationship and sale with that company. I found the team there very supportive and helpful in crafting follow-up emails and working with our CRM (Salesforce) to input that information to save time and effort.

What do you dislike about the product?
It would be great if LF could determine who the specific employee from the visiting company who visited our website, but at this time, it is not capable of doing that.

What problems is the product solving and how is that benefiting you?
They are determining who is visiting your corporate website. This is useful to follow-up with a potential lead.

Jethro J.
Star Rating: 4.5

What do you like best about the product?
Giving us the ability to see potential customers and closing opportunities while they are live. Giving us access to see when lost customers have come back on our website to capture the right opportunity to contact them and bring them back on board.

What do you dislike about the product?
We do not have access to the actual person that has been on the website, which sometimes can make it difficult when it comes to contacting larger companies. Would be good to potentially get key contacts that we may need to contact linked to the visitor list.

What problems is the product solving and how is that benefiting you?
The lack of good leads from other sources. It gives us a really good number of leads that are looking for some sort of laser cutting supplier. Also seeing what they are looking for so we can change our approach to suit.

Chloe G.
Star Rating: 3.5

What do you like best about the product?
I like the fact we use Lead forensics on a daily basis to track the leads and prospect activity on our website. It is often rewarding seeing that a prospect we are speaking to is then viewing the content on our website. Scott Outten our account manager is great too!

What do you dislike about the product?
The fact it doesn't give me the name of the leads - Cheeky I know! But I would love to know who out of the company is looking. It's almost frustrating seeing a prospective businesses looking at the website but then not knowing who in that business.

What problems is the product solving and how is that benefiting you?
Its enabling us to regularly keep a track of the leads visiting our website. This way we know which content is most interesting and how they have found us in the first place

Mark H.
Star Rating: 4

What do you like best about the product?
I find it extremely useful to see which customers of mine are actively engaging with us. I've already had great success when customers, who are known to us, are on our website as it prompts me to get in touch with them and follow up with them.

What do you dislike about the product?
The limitations for me are only being able to see an IP address and not knowing specific information about who is on the website. When large companies (i.e more than 500 employees) are visiting our website, it's very difficult to follow up with the correct person because there's just too many people it could be. This is more true with companies we've had no prior dealings with. Often the decision making process for choosing or purchasing flooring can stretch across multiple departments and job roles, so I'm unable to target a specific person following a lead. I don't want to let them know we are tracking their activity on our site too. Also, a lot of times it could be an employee of a large company just looking for products for their own personal use so you can go down a rabbit hole trying to follow up on a large lead only to find its for personal use.

What problems is the product solving and how is that benefiting you?
Lead Forensics is helping me to understand the behaviours of customers that are known to me. Since using lead forensics I've become aware there's many customers who will only ever use our website for information and not make direct contact. This is important for me to know because if they don't find the information they need, they will assume we don't have the right products for their project and will go elsewhere. However, with lead forensics I know to follow up with then to make sure for certain whether we do have the products or not (often we do).

Christina H.
Star Rating: 4

What do you like best about the product?
Many leads from Leads Forensics are of high quality and easy to follow up on for my colleagues. The automation works excellently, and Mr. Troy Lownds has provided us with good help, information, and an amiable attitude.

What do you dislike about the product?
It takes some time to get to know the program, and I haven't had the time to do that quite as much as I would have liked. Since I started working with Lead Forensics, my tasks have changed, and my colleague has taken over for me.

What problems is the product solving and how is that benefiting you?
Lead Forensics helps us track our sales team's high-quality critical leads, and Troy Lownds always responds to emails if a question should occur. This means I don't have to spend time searching for stuff myself.

Angela F.
Star Rating: 4

What do you like best about the product?
It shows us when previous leads we had written off as dormant or unqualified visited our site. This prompted our sales team to reach out again. Rachel Burt has been a great account manager.

What do you dislike about the product?
The user interface is a bit slow, and integrating with our existing CRM Pipedrive has been difficult. This is partly due to poor data hygiene in our CRM making it difficult to map all fields and prevent duplicates.

What problems is the product solving and how is that benefiting you?
We have a long sales cycle, and leads don't usually complete a form, so tracking traffic quality is difficult. Lead Forensics allows us to see the quality of the traffic being driven to our site by campaigns, identify new companies to reach out to, and prompt our sales team to reconnect with lapsed customers/leads.

Charlie C.
Star Rating: 4.5

What do you like best about the product?
As a Salesforce partner, it's really useful that we can import our leads into Salesforce. This integration is truly fantastic. Holly Cull has been fantastic in helping me and my colleagues get to grips with the functionality of the platform.

What do you dislike about the product?
Sometimes we see views from hotels but it is not that the hotel are interested in us, just that someone staying there has viewed our site. Fully appreciate this can't be fixed but it's good for us to be aware that it can skew our data.

What problems is the product solving and how is that benefiting you?
As a lead generation executive, it's giving me a place to start, I'm not blindly contacting companies. Instead, I know where to start. Holly Cull has been super helpful in getting us up and running.

Ethan H.
Star Rating: 4.5

What do you like best about the product?
I like the trigger reporting, as it means we can follow up on the leads we get whilst they are still hot. I also like the level of detail we get in the leads, such as contact details. I also really like the support I get from Alex Bruce, who looks after us and helps us use Lead Forensics in the best way possible.

What do you dislike about the product?
I don't like that it is not specific to a specific person within the business; however, I understand GDPR and home working prevents this. Apart from that, Lead Forensics is great!

What problems is the product solving and how is that benefiting you?
Lead Forensics is solving our problem of missing companies coming to our website to browse our product range. Without Lead Forensics, we would have missed those opportunities completely.

Loraine H.
Star Rating: 4

What do you like best about the product?
Lead Forensics provides invaluable website visitor insights and a sales pipeline of named organisations that can be managed within the system or your own CRM. Leads can easily be managed across a sales team with complete visibility within the system. Existing contacts can be identified and categorised to support activity planning. The onboarding and ongoing support by Callum Poole have enabled us to maximise the benefits of implementing Lead Forensics in the sales and marketing team.

What do you dislike about the product?
There isn't much to dislike about Lead Forensics. It becomes an integral part of your sales process.

What problems is the product solving and how is that benefiting you?
Lead Forensics enables us to identify organisations visiting our website, know the pages they are visiting and how often they visit. It is creating a new route to market within the sales function.

Matthew H.
Star Rating: 5

What do you like best about the product?
It's quite new to Accuro this sort of marketing / business intelligence - but Kala and the support team have really talked us through it well and make it clear! We really find it helps us plan our own marketing and also have won quite a bit of business from new verticals we were unaware of being interested in our product.

What do you dislike about the product?
Accuro send out regular e-marketing which does get a lot of traffic to our site, we find that navigating through this can be tough but the few that are really interested are really useful. The contact volumes from each site could also potentially improve.

What problems is the product solving and how is that benefiting you?
Business intelligence! Understanding who is interested and why are they interested is really helpful.

Alan G.
Star Rating: 5

What do you like best about the product?
This is a simple, easy to use the well-supported system , They always answer the phone when you need help, and more often that's not the case with a lot of companys today

What do you dislike about the product?
Didn't really have any downsides always dealt with Emma. She was very patient and always had a solution, and was very professional, took her time to help and support

What problems is the product solving and how is that benefiting you?
Lead Forensics has gained us additional sales we didn't know were out there; It has given us access to a previously untapped market which is new to us, leading to a more confident approach method

Hayley M.
Star Rating: 4.5

What do you like best about the product?
Gives a really good insight into who is looking at your website and you can check who they are and what they do whilst you in one place. Also give you contacts where available which is great as you can email who potentially might be interested in your business.

What do you dislike about the product?
Not a dislike but if you could actually find out which contact had been on the site that would be great to save having to guess who it is.

What problems is the product solving and how is that benefiting you?
A benefit is that it's giving me leads to follow up one way or another. Even though you have to guess who has been on, it gives you a good idea of which companies are interested in your business

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
A lot of the data we receive typically on our website is just an IP address with no real insight into who is visiting. The best part of Lead forensics is they turn that data into usable insight to know what companies are searching and on our website, how frequently and we can bring over to our CRM Seamlessly. Working with Kala Ingram, Senior Customer Success Manager at Lead Forensics has been extremely helpful and useful as we got going with the product.

What do you dislike about the product?
The only thing I would say I wish was better was that there were more data you can bring into CRM or if you had more control about what data can be brought into CRM.

What problems is the product solving and how is that benefiting you?
It is giving us the insight we need to see what industries and customers are on our site and what exactly they are searching for which can be essential in the sales process and where to put your focus.

Colum M.
Star Rating: 5

What do you like best about the product?
How user-friendly it really is and how colour the charts are.. I think most people should be able to navigate around it. gives good easy information for the user as well

What do you dislike about the product?
the layout on VisitorList could fit the page more and maybe a better step by step way though to get the best out of it. apart from that i could not fault it sometime it may lag aswell

What problems is the product solving and how is that benefiting you?
how people access the website so via phone and computer and what time they were on. also having the report to see where to advertise at as well.. also the link in search can help get a name maybe not on the website

Verified User in Mechanical or Industrial Engineering
Star Rating: 4.5

What do you like best about the product?
Accurate website visitor information is very helpful in determining buying intent, especially as the data is based on the location of the visit rather than headquarters of a company. The ability to have multiple users is also great as our global team can have access to individualised views based on their sales regions. Makala from their team has been very helpful in setting up our platoform and providing advice.

What do you dislike about the product?
It would be better if there were more filtering options for contacts as we often target a long list of job titles that need to be done individually here. Also, the fact that suggested contacts cannot be filtered to the visiter location for that company means you are often gathering contacts from a completely different location to the visit.

What problems is the product solving and how is that benefiting you?
It is providing us with another tool to give insights to our sales team and allowing them to prospect based on actual intent. It is also allowing us to better attribute website visits to campaigns and see what pages different companies are interested in (we are B2B)

Andy C.
Star Rating: 5

What do you like best about the product?
The ease of use, the options and variety of tools at my fingertips without the clunkiness of other systems we've used. Totally game changing to our business. Thank you.

What do you dislike about the product?
To be able to harvest visitor email on every occasion would be a gift from the gods !!!! Since we swapped out our previous CRM for Hubspot it's been a skyrocketing trajectory.

Recommendations to others considering the product:
Try it as you've nothing too lose and everything to gain.

What problems is the product solving and how is that benefiting you?
Probably 50% of the visitors can be traced, which is a huge benefit; the ease of email tracking and data harvesting is also a massive plus for us. For the business to adopt this as standard is pure gold!

Tony N.
Star Rating: 5

What do you like best about the product?
I like the ability to see who and when is looking at our website from a business perspective, allowing us to strategise our marketing and plan our sales focus better

What do you dislike about the product?
I have not found any issues when using Leads Forensics - if I was being picky, i would say that there is a lot to look at and understand - but this is assisted with a great client support advisor

What problems is the product solving and how is that benefiting you?
Leads Forensics is helping us understand our sales strategies and marketing is being focused in the right direction and also shows us when we are in communication with a company that they are "interested" as they have been to our website, and we can see

Amanda B.
Star Rating: 4.5

What do you like best about the product?
-The real-time reports are helpful for our Sales team - They are able to immediately reach out to leads as soon as they land on our website. -The Data Manager feature allows us to track stalled opportunities and reach out to them as soon as they are ready to re-engage with us.

What do you dislike about the product?
Some processes are still a little manual for our SDR team. Ex: If a relevant contact is not uploaded from a specific company that visited our website, our SDR team has to manually find the right contact/s in order to reach out to them.

What problems is the product solving and how is that benefiting you?
Visibility into what organizations are visiting our website. This allows us to engage with prospective clients at the moment they are interested.

Jeroen B.
Star Rating: 4

What do you like best about the product?
Insights on which companies visit your website + the capturing / exporting abilities combined with a lot of possible API connections towards ERP and/or CRM applications. There is also a great support from the customer success Manager (Drew).

What do you dislike about the product?
At first it was impossible to export contact details into an Excel sheet, but after we passed over this feedback, they looked into this and after some time their devs got this 'issue' covered.

What problems is the product solving and how is that benefiting you?
Lead Forensics makes it possible to see which companies visit your website + they connect their database of contacts on those companies. We can choose which profiles/contacts are interesting for us and export those contacts (to put them into our CRM system).

Adam T.
Star Rating: 5

What do you like best about the product?
I find Lead Forensics very useful for monitoring the traffic on our website. Elisha Glowacki is the company's success manager and has been a massive help in our understanding of Lead Forensics and its benefits for our business. I would highly recommend this service to any other business.

What do you dislike about the product?
I can not give any dislikes as it is good overall

What problems is the product solving and how is that benefiting you?
The problem was not having visibility of our website traffic and what people were looking for when searching for our company. This service gave us helpful insight into our website traffic and what kind of businesses were looking at us. This also enables our sales managers to use this information to generate potential sales leads.

Paul T.
Star Rating: 4.5

What do you like best about the product?
For me it's the simple fact that previously, so much of our web traffic passed through unnnoticed. It's like potential customers walking into your shop, looking around and then walking straight out again without anyone engaging with them. Lead Forensics enables us to do that. Scot and the team are always on hand to lend advice and demo new features, a great customer experience all round.

What do you dislike about the product?
The only downside really is not always knowing exactly who has visited your site, but that is the impossible dream!

What problems is the product solving and how is that benefiting you?
We work hard on delivering quality content via our website and Lead Forensics helps us get a better return for that hard work.

Darko M.
Star Rating: 4.5

What do you like best about the product?
The portal is easy to use and see who is on your site now. Combine that information with an urgency/hot score and you can easily manage your leads. In addition you can set the system to send you updates as they come in, or assign them to a specific person.

What do you dislike about the product?
From time to time you get issues with some bugs. This seems to be resolved fairly quickly. You may also find CRM integration difficult at first, but easy once its setup.

What problems is the product solving and how is that benefiting you?
Identifying companies that visit our site and what they look at, so we can act immediately and react to the leads. Furthermore, we can see who is an existing customer and who is a new customers.

Lauren T.
Star Rating: 5

What do you like best about the product?
Customisable dashboards and links to our CRM make it easy to understand and visualise our website data whilst making the best use of the tool. The help, guidance and support from both a helpful chatbot and our brilliant CS Manager Holly Cull have made learning how to use the platform a cinch - Holly has helped us use Lead Forensics to identify and pursue key warm leads.

What do you dislike about the product?
Lead Forensics can rarely provide a direct contact number or at least one that leads to the correct department in a business. I often end up calling a customer service or sales line with a rep who does not even know the contact I am trying to reach.

What problems is the product solving and how is that benefiting you?
Lead Forensics allows us to understand what organisations and industries are exploring our website and services. With this information, we segment the leads and reach out to our target market with the knowledge that they are already interested in our offering.

Tristan P.
Star Rating: 5

What do you like best about the product?
The Lead Forensics dashboard is a handy feature providing a snapshot of website traffic and key stats. The visitor list is intuitive, with easy filters. Excellent training and onboarding helped us get to grips with Lead Forensics efficiently and swiftly. Our Account Manager, Emma Parson, is fantastic.

What do you dislike about the product?
I can't think of anything we dislike. The solution is great!

What problems is the product solving and how is that benefiting you?
Our website has been in place for many years, and we receive many hits worldwide. Although we have lead capture forms on the website, we have never made the most of the traffic we receive. Lead Forensics has assisted us greatly in making sense of this data and providing qualified leads.

Alex K.
Star Rating: 5

What do you like best about the product?
Lead Forensic's real-time notifications alert me when a key account or contact is active on my website. This improves my efficiency and effectiveness as a Sales Director and helps me better support customers by understanding their areas of interest and focus Customer Support - Rosie Williams has been a tremendous asset in my experience with Lead Forensics. She has been extremely proactive in outreach and genuinely cares that Armach is getting the most out of Lead Forensics. I wish I had a customer advocate, like Rosie, for all of the software solutions that I use.

What do you dislike about the product?
N/A - Nothing that I can think of. The only dislike may be the frequency at which I receive emails (and I understand that if I had more time to set notification parameters, I could keep notifications limited and focused).

What problems is the product solving and how is that benefiting you?
Notifies me when a customer/prospect visits my website and which pages they spend their time on. This allows me to gauge customer interest and prioritize prospecting. (ID new prospects; Ideal timing for follow-ups for new prospects; Gauge customer interest before meetings - have they been on my site and how long).

Anthea T.
Star Rating: 4

What do you like best about the product?
It's beneficial to find out who is visiting our website and the best-performing pages, how often they are visiting us in a given time frame and detailed information on the company. It is a great sales aid and conversation starter. It really helps to remove "cold calling" as you already know a bit more about the potential client and can subtly weave that into the conversation. Having Mark Lawson as our Account Manager has been instrumental in us using the system. He is always on hand to help and provides clear and easy-to-follow tips and guidance.

What do you dislike about the product?
What would be useful is for the Account manager to receive an email with the log in stats per user. With that information we could then nudge members of the team who are not using it as much as they should be.

What problems is the product solving and how is that benefiting you?
It is helping us to plan our digital strategy as it is providing insight into our audience characteristics.

Verified User in Marketing and Advertising
Star Rating: 3.5

What do you like best about the product?
It's really useful to be able to see, in one place, which companies have been visiting your website, where they came from and what they have looked at on the site. We've found this particularly useful to identify what existing prospects are doing and where they might be in the buying cycle.

What do you dislike about the product?
The fact that it doesn't track any information for mobile visits - so you can't track insight from a paid LinkedIn ad as we've found that most people use their phones for LinkedIn; therefore, you lose the trail when they hit the website. I also find that sometimes the information shown about a company is incorrect. And, also we have found the Country information doesn't always match up - again, because it's IP lead. Some big global companies will show a US IP even though we can tell from the traffic source that it was activity from another country. I also find it really annoying that their Status and Categories don't match, so for one it's Existing Pipeline and the other Current Pipeline. Really small details, but it doesn't make sense to me why they can't be the same.

What problems is the product solving and how is that benefiting you?
Lead Forensics gives us a more detailed overview of the traffic on our site. We use this information in two parts. 1. for Marketing; for instance, to inform our messaging, measure the ROI of a campaign, and better understand our audience. 2. for Sales; to understand where a lead might be in the buying cycle, identify potential new leads and understand what information buyers are looking for.

Luke G.
Star Rating: 5

What do you like best about the product?
Being able to see real-time visits on our site has been a game changer for our marketing efforts - allowing us to followup at the time of visit whilst the prospect is still engaged. The aftersales support has also been fantastic, with Jon Glen regularly checking in to ensure we are getting the most from LF. He recently helped us with integration to Zoho CRM which is bringing even more value.

What do you dislike about the product?
There's not much to dislike about seeing exactly who's on your site each day.

What problems is the product solving and how is that benefiting you?
Being able to identify potential oppotunities for both new and existing customers has helped us drive more revenue from our marketing efforts, helping to increase ROI across the board.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Lead Forensics provides helpful insights into our website visitors. It shows in real-time the organisations that are visiting the website and unlocks valuable information as it shows the pages that are visited per organisation and the time they spend on them. This helps identify the industries that are showing more interest in our product and might be ready to buy, and also the type of content that is drawing more attention. I also like their support, whenever I need help or have any doubts I can email or call my CS manager (Nat Sullivan) and get quick help.

What do you dislike about the product?
It would be great to have the small and medium companies identified. Also, filter options when acquiring contacts to reach out to, especially location-based, as currently doing a contact search may result in the manual work of having to go through many contacts from several countries.

What problems is the product solving and how is that benefiting you?
It helps create ABM campaigns to target organisations showing purchase intent and have a much better understanding of our traffic when compared to the data available in Google Analytics for example.

Lisa H.
Star Rating: 5

What do you like best about the product?
Firstly, our key contact at Lead Forensics, Alex Bruce the Senior Client Success Manager is fantastic, he is extremely knowledgeable, helpful and nothing is a bother. He doesn't mind going over things multiple times and his training is excellent. The website is easy to navigate, it's got a lot of functionality which makes deciphering the genuine leads easy. It tracks the journey of visits to our website, what contact has been made with the client and by whom and if it resulted in a sale. The site has a lot of helpful tips and advice on sales techniques. Its a superb sales tool with a lot of potential for clients that use it.

What do you dislike about the product?
There hasn't been anything that I have disliked about Lead Forensics. The more you use it the more you appreciate the functionality that it has. I haven't come across anything that I feel would need improved.

What problems is the product solving and how is that benefiting you?
It's definately a tool that we use for targeting sales. It gives us an understanding of the training needs of existing clients which allows us to do a training needs analysis and target the courses that staff within that organisation has shown an interest in attending. Using it as a client management system is also beneficial where it is a one stop shop for what communication there has been with that company

Stuart S.
Star Rating: 5

What do you like best about the product?
We love to see who may be interested in our products and services. We also like to see how our marketing is working, based on what people search for most often

What do you dislike about the product?
Nothing, it is very easy to use and to keep track of any prospects. Naturally it cannot work for every search from a mobile device - that limitation is understood and accepted.

What problems is the product solving and how is that benefiting you?
We already have a chat service - not everyone wants to engage in real-time, they prefer to do some research before contacting you. We have found it straightforward to rank the interest levels but how many pages are scrolled through and of course, the interesting one

Tara C.
Star Rating: 5

What do you like best about the product?
consistent updates from the team via email / no spam or unwanted info. All information sent on daily report is easy to read and consolidated - haven't used any competitors but wouldn't look elsewhere.

What do you dislike about the product?
So far, nothing to dislike and therefore wouldn't have anything to say! There is nothing not realized with the solution that i have noticed and wouldn't have comments for improvement just yet

What problems is the product solving and how is that benefiting you?
Lead forensics has helped us figure out what customers are visiting the website or any potential new customers - which is fantastic. It also includes information details which allow us to contact customers, etc., and see how we can help them or why they might have decided to go elsewhere. JUST A POINT ON THE SCREENSHOT - Our headoffice is the only one to have access to main portal so cannot provide that. However have attached an screenshot of email proof instead :)

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
Ease of use, intuitive Account manager, Charlotte Blain, is always really helpful and keeps in contact to ensure we are getting the most out of the platform The match rate on visits is much higher than we see on other platforms - if you spot data that is incorrect they have an easy way to report it and they always investigate and confirm back once they have looked into it and in mos cases, updated their database

What do you dislike about the product?
The speed can sometimes be an issue but this is being worked on I believe The new visitor list layout is not great and lags quite a lot - we much prefer the old format

What problems is the product solving and how is that benefiting you?
LF gives us great insight into the visitors that are on our website It's become an integral tool in our new business lead generation Coupled with our use of Google Analytics it provides us with valuable data insight which has helped shape our marketing strategy

Verified User in Machinery
Star Rating: 4.5

What do you like best about the product?
We can set trigger alerts to automatically send emails to each Account Manager when someone from their territory visits our websites. This has proven invaluable for them to measure responsiveness from their outreach to customers when they haven't heard a response. The trigger alert validates their outreach is getting through, even though emails or telephone calls are not immediately returned. We also like the ability to upload custom lists of companies to the portal and measure organic marketing outreach efforts through site visitation after campaigns have been launched. Additionally, our Customer Representative, Corinne Anderson, is great to work with, very responsive, and always on top of our requests.

What do you dislike about the product?
Not every visit captured is associated with a company. With remote work environments being more prevalent, we may be missing out on opportunities since those remote visitations cannot be attached to a specific company.

What problems is the product solving and how is that benefiting you?
Getting our sales force connected with potential opportunities due to website traffic visits. We can now provide greater visibility to our sales force regarding who is looking at our site, what they are looking at, and how many times they visit. Additionally, the ability to download traffic reports and create visual dashboards on traffic trends and company demographics is invaluable.

Rian H.
Star Rating: 5

What do you like best about the product?
Lead forensics helps us identify new customers and monitor what our competitors are doing on our site. It ties in well with our other methods of marketing as it helps us identify what people are looking at and when. Their customer success team are helpful and knowledgeable which a lot of other companys could learn from.

What do you dislike about the product?
The online APP could be a bit more user-friendly. Id like to be able to edit the visitor list page to only show what I want to see.

What problems is the product solving and how is that benefiting you?
Lead forensics helps us monitor what people are looking at and where they are from, letting us know what other businesses are considering our goods and services.