Trushik B.
Star Rating: 4.5

What do you like best about the product?
The software is intuitive and helps track all our employees' actions and interests on our websites. It lists the visitors who visit your website and their welfare. The great search engine helps you unify and collect data for marketing and create attractive content for sales and targeting more genuine customers towards your business.

What do you dislike about the product?
This software's UI is a bit boring, and even the updates are not provided frequently. The websites you connected or collaborated it with sometimes lags and works slowly.

What problems is the product solving and how is that benefiting you?
The software is really very intuitive and helping me and my team members to reach and communicate with our clients most intuitively. It is the most intelligent marketing and sales platform with great analytical and report generating features. It is a time saving feature, all my employees are happy using this. We are connecting with the new visitors who visits our website and trying to fulfill there requirements.

Mazid H.
Star Rating: 5

What do you like best about the product?
The simplicity of the tool is the most liked feature for me. I also liked the tool's capabilities to mine high quality data.

What do you dislike about the product?
Nothing as such. Just minor niggling issues.

What problems is the product solving and how is that benefiting you?
It helps me to figure out intent data of my website visitors.

Sathyanarayana G.
Star Rating: 4.5

What do you like best about the product?
The tool gives you in-depth details of companies visiting your web properties (website, blog, etc) that can be used to learn all about companies interacting with your website. This is a cool tool for inside sales & sales teams to target them to nurture them.

What do you dislike about the product?
The product is focused on enterprise customers considering the cost of the product. Ideally, it'll be best to have SMB focused product with limited capabilities.

What problems is the product solving and how is that benefiting you?
I wanted deeper insights into visitors interacting with our properties. Kickfire is a good tool if you are planning to scale your outreach campaigns with a focused list for best results.

Herm H.
Star Rating: 4

What do you like best about the product?
Kickfire makes it easy to understand what is working with your website, what is not and how pages are trending. It also lets you keep track of the companies visiting your website, lets you see what they are viewing and when they make additional visits. With this information you can also use Kickfire to obtain current contact information in a variety of professional areas. It is the complete package in terms of understanding website effectiveness and user engagement.

What do you dislike about the product?
Because I do not use the website every day, it can take me a few clicks to access the information I need, and the CRM functionality is very limited. It also lacks an integrated contact database offered by some competitors at a similar price point.

Recommendations to others considering the product:
Give it a try. It will make your life simpler. Ability to identify previously anonymous visitors a great help when prospecting.

What problems is the product solving and how is that benefiting you?
Reaching new customers and tailoring our message. Our key benefit is being able to understand what is happening with our website in a way not possible when relying only on Google Analytics. More importantly with the ability to identify business that visit our site it gives us a way to reach out to prospective customers rather than simply hoping they'll call.

Dr. Cindy G.
Star Rating: 4.5

What do you like best about the product?
It's easy to use and provides a host of intent options. The leads we get are also more current than many other sources. Their latest addition of intent streams for online ads can make it even more useful.

What do you dislike about the product?
LeadSift doesn't yet have an email sequencing and sending option, which would be great to have.

What problems is the product solving and how is that benefiting you?
LeadSift allows us to track who our prospects are and how they are behaving with regards to our competitors and product space. That allows for a great way to initiate dialogue.

Aaron L.
Star Rating: 4

What do you like best about the product?
KickFire is very easy to use and has rules you can set up so that you are notified when a potential lead visits or REvisits your site which means you dont have to go looking!

What do you dislike about the product?
The video tutorials advertise that you can get a list of contact details for the specific people that have viewed you, not just the companies however this is no longer available and you have make a rough guess as to who the exact person might be via LinkedIn or a similar site.

What problems is the product solving and how is that benefiting you?
Its been great for letting us see what companies but also what TYPE of company are looking at our products. It is also helping us tailor our emails to these potential leads as we know the clickpath they used through our site and what products they viewed.

James W.
Star Rating: 5

What do you like best about the product?
Jonas, is the consummate professional. Relatively new to my company, I was late to both our appointments as I was unfamiliar with the new calendar system. Most people would not have put up with that, but it was not just that he waited; he still delivered everything I needed to know in the same time allotment. He was thorough yet concise, switching up on the fly so we could still accomplish our tasks even with less time. Most of all, he respected his own time. Not so much in what he said, but the way he carried himself. The poise, the professionalism made me realize this is a guy who knows his stuff, and I am thankful I was able to still get his time despite botching the start time for our appointments. Any upcoming meetings are one's I will indeed have a gold star next to on that calendar! What was to be a simple install required much more work as the previous rep for our company had installed the app multiple times with incorrect information, was a mess. Jonas had that diagnosed in seconds, cleaned up our system, and prepared us to go live in no time. I know one thing... hold on to that guy!

What do you dislike about the product?
About Jonas? There can't be people out there that dislike anything about Jonas! I wouldn't believe them if they told me that anyway.

What problems is the product solving and how is that benefiting you?
Lead scoring, salesforce automation, targeting the RIGHT visitors.

Steve L.
Star Rating: 4.5

What do you like best about the product?
I like the results more than anything. Working with their team to create a meaningful leads pipeline without the chaff that comes with other tools has been invaluable.

What do you dislike about the product?
There are a few opportunities to improve the interface. I accidentally lost a bit of work on the entry page because the user is required to enter information, then click "add," and also click the save button at the top.

What problems is the product solving and how is that benefiting you?
Creating a lead funnel you can take action with is difficult enough when you're just starting a company. LeadSift solves that problem while also layering in the recent past for an intent score - the result is not only people to speak with, but also people actively looking for a solution. With sincere motives, a marketer can really move the needle for their customers and company.

Bora .
Star Rating: 4.5

What do you like best about the product?
Leadsift is excellent at providing data for those potential customers I need to reach. The fact that they give you contact details at the prospect level is what makes Leadsift special. The customer success team is also great at solving any issues your run along the way.

What do you dislike about the product?
The intent scoring they provide comes only at the account level. This will be a great help if it can be provided at the prospect level so that I will be able to target those with higher intent first.

What problems is the product solving and how is that benefiting you?
We get the data we need for our outreach campaigns to succeed. We target the right people at the right time. This, in turn, helps us get lower CPCs in advertising or higher response rates in mail campaigns.

Andru V.
Star Rating: 5

What do you like best about the product?
KickFire has been a great asset to our company and has helped our BD and Marketing teams understand who is visiting our website. It allows us to keep eyes on potential customers and manage relationships with exisiting customers.

What do you dislike about the product?
While Kickfire has no control of this, it is disappointing that visitors from some countries cannot be displayed due to local government ISP rules.

What problems is the product solving and how is that benefiting you?
We understand who our potential customers are while also identifying new organizations that may be interested in doing business with us. Our marketing team is also able to know how our content helps inform visitors to our website.

Victor M.
Star Rating: 4.5

What do you like best about the product?
The solution was able to tell me who visited my site and what pages. It is essential when doing Search Engine Optimization. Suddenly your traffic and effort are clear.

What do you dislike about the product?
There are features that I did not leverage and thus I think better documentation or onboarding would be helpful.

Recommendations to others considering the product:
The solution has many features for integration into CRM or email collection tools. Make sure you get some good orientation on onboarding.

What problems is the product solving and how is that benefiting you?
It correlates my SEO /marketing work with real-life tangible actionable tasks for sales. If we ran an account-based marketing campaign we could see the account hitting our site.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
I love that i can see the name of the company that has visited my website, I also like that I can see the company location as well as the user location, so I can try to figure out who the user is.

What do you dislike about the product?
COVID had really hurt the traffic counts, consumer internet and mobile network users are filtered out, with so many remote workers and people relying on mobile devices, it really hurts to lose that info.

Recommendations to others considering the product:
get consumer and mobile data so we can identify those users.

What problems is the product solving and how is that benefiting you?
We are able to see which companies are looking for services that we provide, which allows us to better target them in our sales and marketing efforts through customized campaigns and cold calls.

Lynne G.
Star Rating: 5

What do you like best about the product?
How easy it is to use and pull the data on a regular basis.

What do you dislike about the product?
I wish there was more training or that you would offer suggestions on how to better utilize the system

Recommendations to others considering the product:
I began using the system after the company had already had it for a while. I'm sure we are not using it to its full capacity. I would suggest to others to know its full potential.

What problems is the product solving and how is that benefiting you?
We are using it to pull of leads of people who visit our website.

Lisa P.
Star Rating: 3.5

What do you like best about the product?
The ability to see what companies are visiting the sites included in the platform

What do you dislike about the product?
does not tie into individuals or have an add on to see contact names within the visiting companies

Recommendations to others considering the product:
ok if you have other tools for prospcting

What problems is the product solving and how is that benefiting you?
Tracking who is visiting the site to see if our outreach campaigns are driving site visitors but not engagements. Ability to see what pages visitors hit and how long they stay on each page.

Ryan L.
Star Rating: 5

What do you like best about the product?
Set it and forget it! Once you do the heavy lifting and put together a good search within the platform, you wake up each morning with new qualified leads to reach out to.

What do you dislike about the product?
Frankly, there isn't a lot to NOT like with this platform. Data quality is pretty dang good. Getting a prospect's "intent" gauged accurately can sometimes be difficult.

What problems is the product solving and how is that benefiting you?
We've been finding new prospects who are actively engaging the market or talking with competitors. This helps us solve for the "when" part of the business development problem.

Verified User in Logistics and Supply Chain
Star Rating: 5

What do you like best about the product?
I love that I able to review what type of customers are coming to our site. Every month I share with our sales team the visitors that are coming to their territory.

What do you dislike about the product?
I really have no dislikes. I have been using Kickfire for a few years now.

Recommendations to others considering the product:
I have no recommendations but it does take a little time for reports to come to email when I generate them. But we do have a lot of traffic that takes a more time to create these.

What problems is the product solving and how is that benefiting you?
Being able to see who is coming to our website. Sometimes these are pursued as a hot lead to grab instead of waiting for the process to just happen with a visitor to our site.

Cynthia L.
Star Rating: 5

What do you like best about the product?
Thanks to the clear visual bar chart display, I have a birds-eye view of how our website is performing each morning that is crystal clear in one glance, while enjoying my coffee.

What do you dislike about the product?
I'd love to have some kind of month-at-a-glance display of tracking statistics as well as the past week, snice some of our campaigns are monthly, and it would be great to have just a bit more past history displayed.

What problems is the product solving and how is that benefiting you?
Thanks to KickFire, we've been able to identify which social media and email campaigns are meeting our targets, and the information comes in daily, so it's super-easy to make connections between what works and what doesn't.

Lexy R.
Star Rating: 4

What do you like best about the product?
The team that we work with was awesome. Everyone that I've encountered at Leadsift has been willing to go above and beyond to make our experience the best it can be. We've been able to engage multiple members of the organization from customer success to engineering just to make sure that our campaigns our running how we would like them to. I would say their dedication to customer success is something that really makes Leadsift stand out amongst other options.

What do you dislike about the product?
Sometimes the leads that are passed over don't end up turning into anything more. We have a very focused target set up so that we don't pass along leads that aren't 100% detailed to the sales team. Due to this the volume is intentionally low. However with the lower volume can come less of a chance that a lead will turn into an opportunity and that's what I've seen lately.

What problems is the product solving and how is that benefiting you?
Generating more leads for the sales team. We started working with Leadsift in order to provide the team with more options for reaching out to people that have exhibited some sort of interest in the product. It allows us to see certain triggers for reasons why someone might be interested in purchasing or learning more.

Andrew K.
Star Rating: 5

What do you like best about the product?
The integration with Salesforce is great, and the cleanliness of the data is good. The bounce rates are low, and our team is able to clearly understand why the person was pullled in.

What do you dislike about the product?
Nothing major at this point. It is working as we hoped.

What problems is the product solving and how is that benefiting you?
We are identifying accounts that are in the market that we wouldn't have known about otherwise. It makes outbound selling and marketing to relevant accounts much easier.

Juan H.
Star Rating: 4.5

What do you like best about the product?
Easy to use, information about most active accounts and lead history data. You can download the entire list and work with them in excel

What do you dislike about the product?
Not too many APIs. Sometimes popular pages info is not accurate.

What problems is the product solving and how is that benefiting you?
Accounts hitting our site. Landing pages and other pages. Scores and the possibility to generate a list of leads. Receiving alerts immediately in your inbox.

Karah F.
Star Rating: 4.5

What do you like best about the product?
I like the quality of the data and the filtering capabilities, and the ability to export Excel saved search criteria.

What do you dislike about the product?
The interface is a little clunky and outdated, it is not intuitive to use via browser. I wish it was a more modern interface.

What problems is the product solving and how is that benefiting you?
We are seeing our prospect's paththrough our website and identifying warm leads that we can connect with, and also to track visitors that are our customers.

Verified User in Electrical/Electronic Manufacturing
Star Rating: 5

What do you like best about the product?
I love that I can see in real-time who is on my website. I use it monthly to review and send out by state to our regionals web traffic and visitors coming to their territory.

What do you dislike about the product?
There is nothing I dislike, but it does take a while to get the reports sometimes.

Recommendations to others considering the product:
Anyone that wants to have that visibility to show you who is looking at your site should get this!

What problems is the product solving and how is that benefiting you?
Be able to see the type of companies visiting our website to understand the kind of markets coming to the site.

Verified User in Industrial Automation
Star Rating: 5

What do you like best about the product?
Jonas was very personable and knowledgable

What do you dislike about the product?
I was very happy with his help. He was able to take care of the problem.

What problems is the product solving and how is that benefiting you?
He explained why the reporting links gave us errors

Nate P.
Star Rating: 4.5

What do you like best about the product?
Seeing who has been on the website helps me focus my outbound marketing.

What do you dislike about the product?
The UI is outdated and could definitely use a refresh.

What problems is the product solving and how is that benefiting you?
We are having a much easier time focusing our marketing efforts.

Verified User in Computer Software
Star Rating: 3.5

What do you like best about the product?
The best part of kickfire is the opportunity to see who is looking at your website... even if your visitor doesn't take the step to reach out to you.

What do you dislike about the product?
At times it seems to miss who specifically is visiting. It's like "Someone in this building of 247 people just looked at your site! Good luck!"

What problems is the product solving and how is that benefiting you?
It's helping me reach the contacts who are curious, but don't reach out.

Todd D.
Star Rating: 5

What do you like best about the product?
LeadSift has been very easy to work with because they provide an experienced team that consults with us about our business objectives to build a tailored campaign. We collaborate regularly and make adjustments based on how the campaigns are performing. They also knew how to automate the process with our marketing platform so we have minimal overhead to maintain the intent-based marketing program.

What do you dislike about the product?
The LeadSift portal interface provides real-time access to monitor and manage our campaigns. The tool is quite useful but could potentially be improved, fortunately anything I haven't been able to do with the self-service portal has been quickly handled by the LeadSift team.

What problems is the product solving and how is that benefiting you?
The problem is that we wanted our B2B marketing activities to focus on the most relevant accounts. LeadSift has helped us by providing intent-based research using our target customer profile and buyer persona to identify which organizations are signaling interest in our solutions based on intent trigger keywords. This has helped take a more strategic approach to finding marketing qualified leads and reduce our buying cycle.

Meghan W.
Star Rating: 4.5

What do you like best about the product?
Always helping us groom our data and buyer intent as not to waste our teams time. Super Engaged Customer Success Teams. CS teams listen and always striving to improve our data. Strong Buyer Intent Data. Help our teams find the right contacts that are seeking our services.

What do you dislike about the product?
Nothing really. Super helpful teams are there to help us navigate our search and uncover new opportunities.

What problems is the product solving and how is that benefiting you?
Buyers with strong intent signals

Verified User in Management Consulting
Star Rating: 4

What do you like best about the product?
Very user- friendly for website metrics and insight into lead generation, page views, and can be very useful for SEO.

What do you dislike about the product?
I would like more visibility or training sessions about leveraging the tools and features within Kickfire. While it is an easy tool to learn, it is slightly clunky.

What problems is the product solving and how is that benefiting you?
Website traffic

Blake J.
Star Rating: 5

What do you like best about the product?
We've used Leadsift across a bunch of different industries at it always works!

What do you dislike about the product?
I don't have any dislikes, the platform and team are easy to work with.

What problems is the product solving and how is that benefiting you?
Finding buyers who are searching for specific products. We use the tool for outbound calling/emailing campaigns and it always works great.

Verified User in Hospital & Health Care
Star Rating: 4

What do you like best about the product?
+ Very easy to deploy via Google Tag Manager; + Extended set of dimensions to enrich your Google Analytics data.

What do you dislike about the product?
- The percentage of traffic originated by identified organizations has significantly decreased since the start of the COVID-19 pandemic.

What problems is the product solving and how is that benefiting you?
We use KicKFire for Audience Based Marketing, enriching the data collected by Google Analytics.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
LeadSift is an extremely efficient platform to understand your audience's interests and to target new companies and prospects. It's quickly becoming our main tool to build an up-to-date, relevant database. Plus, their customer support is a joy to work with, and they are always eager to help and put new ideas on the table. 10/10 would recommend.

What do you dislike about the product?
Unser interface maybe could be improved, graphic-wise

What problems is the product solving and how is that benefiting you?
- Better, richer CRM - engaging with new audiences - targeting interesting potential customers

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
The best part about Leadsift is their team. I can't say enough positive things about my experience working with their Customer Success Manager, Andrea Lopez. She always makes time to answer any questions that I have and provide relevant resources. When needed, she also brings in her colleagues from marketing, like Olivia Kenney, to help with things like Hubspot integration or nurture follow-up ideas. I've worked with many vendors in the past, and I can honestly say that Leadsift provides one of the best customer experiences.

What do you dislike about the product?
The platform itself is pretty intuitive. But, it would be great if the user had the ability to add accounts per campaign on their own. Right now, it has to be done manually on their side unfortunately. Hopefully this feature will be added soon. Also, there are a lot of trigger/filter options, but occasionally there are ones that are missing. It's nice that the user can submit a request to add them, but it would be great if there was a notification once they are approved.

What problems is the product solving and how is that benefiting you?
Lead gen is a big priority for a lot of companies. Leadsift acts as a starting point, generating a lot of leads based on custom triggers/filters. But, they definitely need to be nurtured to go further down the sales funnel.

Michael G.
Star Rating: 4.5

What do you like best about the product?
Their volume of Intent Data and the quality of support is top class.

What do you dislike about the product?
Email deliverability can sometimes be hit or miss, but they are constantly improving.

What problems is the product solving and how is that benefiting you?
New Account Identification and through intent data signals

Cyber Sentinel I.
Star Rating: 5

What do you like best about the product?
The data is seamlessly delivered into our CRM Solution. This allows us to focus on prospects and not collecting data from various sources. The lead scoring also helps us understand how string the intent is.

What do you dislike about the product?
Sometimes too much prospect information, have to refine our search triggers

What problems is the product solving and how is that benefiting you?
Identifying prospects with buying intent or who are in the buying cycle. It was difficult approaching cold customers who dont have problems or no intention of buying. This solves that problem.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
Kickfire gives great insight and a UI that is user friendly

What do you dislike about the product?
No clear downsides- The integrations run well

What problems is the product solving and how is that benefiting you?
Web activity is the main benefit I've seen from Kickfire

Sanjay S.
Star Rating: 4

What do you like best about the product?
Invisible pipeline is the most exciting product of Kickfire as it helps to get us data for 98% of users interested in us but didn't fill out the lead form.

What do you dislike about the product?
The pricing can be a bit lower, and the Integration time can be improved a bit.

Recommendations to others considering the product:
Great tool, easy to use.

What problems is the product solving and how is that benefiting you?
The leads are now richer and also the absolute number of leads has increased which has helped us grow our business

Ganesh R.
Star Rating: 4.5

What do you like best about the product?
Lead enrichment with AI capabilities, lead identification, targeted campaign management, user access and permissions.

What do you dislike about the product?
Cross browser compatibility is an issue, lacks responsive design and more in depth lead and opportunity analysis is missing

What problems is the product solving and how is that benefiting you?
Sales pipeline effectivess, sales data management, lead scoring, opportunity analysis and campaign management. Data analytics stiched with historical data makes it easy for predictive analysis.

Leanne L.
Star Rating: 5

What do you like best about the product?
LeadSifts intent data was crucial in finding active contacts that were in the market for our product, put the wheels on our campaign to speed to success.

What do you dislike about the product?
not a thing, the data was valid and all we needed to do was market and pick the low hanging fruit

What problems is the product solving and how is that benefiting you?
We had a niche market that was trending so customer titles were varied, they help us find contacts that were looking for the solution we were providing in real time.

Ross S.
Star Rating: 5

What do you like best about the product?
The regular emails from LeadSift showing actual opportunities worth engaging with and WHY they're worth engaging with is really valuable.

What do you dislike about the product?
There's not much to dislike. There are areas of the product that could be easier to understand but from a holistic viewpoint -- it does the job it's intended to do.

Recommendations to others considering the product:
Make sure you take the time to go through their onboarding experience in-full and leverage their teams expertise whenever offered. They're a very knowledgeable bunch.

What problems is the product solving and how is that benefiting you?
We have been using Leadsift to identify opportunities for our services. We use it to gain insight into accounts that we should be going after and identify people within certain companies who we should be selling our services to.

Ayhan K. I.
Star Rating: 5

What do you like best about the product?
Customer success team is great at getting you onboarded and will work with you to ensure you get the best results.

What do you dislike about the product?
It takes some time to experiment and get your tiggers right. You need to experiment and see what is going well, and iterate.

Recommendations to others considering the product:
Speak with their CSM team first to identify what the possibilities are.

What problems is the product solving and how is that benefiting you?
Trying to identify prospects across the buyer journey along with heir respective contact information

Phylicia M.
Star Rating: 4

What do you like best about the product?
I appreciate the time that Jonas Bernardino spent walking me through the functionality of Kickfire. He is kind, thorough, and knowledgable.

What do you dislike about the product?
Nothing to provide at this time. Thank you

What problems is the product solving and how is that benefiting you?
Sales Intelligence & Campaign Tracking

James B.
Star Rating: 4.5

What do you like best about the product?
The UI is simple to use and allows for viewing of data on the screen or exporting to CVS/Excel.

What do you dislike about the product?
At times, it is difficult to remember where you can find certain information resides. However, there are plenty of online resources and their support team is outstanding and quick to respond.

Recommendations to others considering the product:
What stands out for Kickfire is their customer service. Whether there is an issue that has arisen, a quick question I may need answered, or for training, they are very responsive and more than accommodating. As many of you may be aware when dealing with software vendors, especially the larger ones, they do not prioritize you unless you are one of their largest customers. However, the Kickfire team treats us like a partner and genuinely want you to succeed which is a nice change of pace from other vendors I have dealt with.

What problems is the product solving and how is that benefiting you?
Kickfire enables my organization to go further with tracking who is on our website and understand what our audience is consuming. The UTM codes allows our email marketing to go further than Google/CMS system as we can now see what the user's "click path" is on our website and adjust accordingly for future communications. Additionally, we are able to identify previous users when they organically arrive on our website, or if they are new users, we are able to see what company they are employed at. Great insights that we previous we not able to see with just Google Analytics.

Ashley N.
Star Rating: 4

What do you like best about the product?
The volume/quality of data and integration into marketing automation. Also they are a Canadian Company

What do you dislike about the product?
The set up process wasn't as smooth as I had hoped but the team is responsive

Recommendations to others considering the product:
The cost for the service is very affordable compared to other intent based data platforms

What problems is the product solving and how is that benefiting you?
We are using the data in hubspot for our digital marketing and outreach campaigns. Identifying buyers that are looking for services we sell

Verified User in Computer Software
Star Rating: 1.5

What do you like best about the product?
On paper, the solution is an amazing way to layer additional data points into GA to get more actionable insights into our web traffic and inform our ad strategy.

What do you dislike about the product?
In reality, implementation was a headache, and once we got through that, the pandemic and resulting WFH modality made IP targeting practically non-existent. We were advised to try to go "less granular" with our parameters, but the granularity KickFire ostensibly offered was the reason we were using it in the first place. We had the ability to target in the way suggested prior to executing an expensive multi-year contract. Despite hours of work with support, Google support, etc., we were never able to get the meaningful data we hoped for and which we were told prior to implementation would be available to us.

What problems is the product solving and how is that benefiting you?
None. After a year of struggles, we threw in the towel and gave up. As the product currently exists, it cannot fulfill the needs we were told it could.

İsmail E.
Star Rating: 5

What do you like best about the product?
LeadSift is one of the best tools that provide prospects with intent data. It is so great because it enables you to track the people who show intent to your competitors.

What do you dislike about the product?
There is not much to dislike at all. The UI seemed to be a little weak but it is improved later this year.

What problems is the product solving and how is that benefiting you?
LeadSift helps us feed our sales team with qualified prospects. The sales team has a great source that provides correct prospects when doing lead generation. LeadSift fuels our outbound sales with exactly what we are searching for.

Elise T.
Star Rating: 5

What do you like best about the product?
Jonas was absolutely amazing in teaching me how to best use the KickFire tools and tracking live leads and page views. Through the process, we discovered that our tracking tag may not be up to date on our WordPress site. This was great to know, and we can now get it fixed and working properly. Jonas went above and beyond in this training, and I appreciated it beyond words!

What do you dislike about the product?
I enjoyed everything about this training session.

Recommendations to others considering the product:
None

What problems is the product solving and how is that benefiting you?
How to utilize KickFire in campaigns - I didn't know you could do this before. We mostly utilize KickFire to track LIVE Leads.

Bill A.
Star Rating: 5

What do you like best about the product?
Kickfire is an ideal platform to better understand lead attribution. It provides the type of actionable insights that allow you to refine your marketing campaigns.

What do you dislike about the product?
I do not have any substantive dislikes. I would caution any potential user that the value will be entirely dependent on how well you set up your tracking codes. If may require you to have duplicative landing pages for each UTM.

Recommendations to others considering the product:
If you need to better understand both the source and path of potential customers, Kickfire will serve your needs.

What problems is the product solving and how is that benefiting you?
Lead Attribution is the pain point we were looking to solve. Google Analytics masks much of their data and to have a single source to understand where a lead has originated and their path on your website is critical for optimization. We have been able to identify this information and allowed us to see significant lead improvement.

Verified User in Management Consulting
Star Rating: 5

What do you like best about the product?
They deliver detailed signal information.

What do you dislike about the product?
Requires good understanding of tech stack and data stack to activate it.

What problems is the product solving and how is that benefiting you?
Wanted to understand who was taking action at the enterprise level. Have been able to gain that insight.

Kalpesh B.
Star Rating: 5

What do you like best about the product?
The quality of the data is really good, Less than 1% Bounce rate with their verified data. The customer success team is very considerate and made the onboarding extremely smooth.

What do you dislike about the product?
The UI is still a work in progress which is not a deal breaker.

Recommendations to others considering the product:
Highly recommended

What problems is the product solving and how is that benefiting you?
Getting quality targeted leads for our Sales OutBound

James B.
Star Rating: 5

What do you like best about the product?
Customer success team is always willing to help and their suggestions are always very helpful. Incredible customer service.

What do you dislike about the product?
It is a little complicated to learn the software at first. That said, I found support to be VERY helpful.

What problems is the product solving and how is that benefiting you?
We use Leadsift for lead generation. Their reports are filled with the exact personas we are targeting. Looking forward to closing more deals.

Mark F.
Star Rating: 5

What do you like best about the product?
We're able to get good volumes of real people who are showing signs of activity in our target marketplaces. The contact details have a high degree of accuracy so our outreach campaigns end up being quite efficient.

What do you dislike about the product?
A small percentage of leads need to be cleaned up, but they are easy to detect during processing.

What problems is the product solving and how is that benefiting you?
It's a far more cost effective resource for us to prospect and get in front of organizations that could well be in the market for a solution like ours, much more efficient than spending on PPC which has become exorbitant or list buying which are dated and have no purchase intent factors.

Victor D.
Star Rating: 0

What do you like best about the product?
The IP detection to identify companies was the main feature we used. We also used the integration with Hubspot in order to export these lists. It worked ok but did not see an obvious difference between Kickfire and other similar products such as Clearbit Reveal (that we have as part of our Drift Pro subscription). The interface is simple.

What do you dislike about the product?
The product features are very limited, the interface is not very intuitive, and the support is non-existent. I felt like we were on our own with this product all the way up to the point where we cancelled it, but it only got worse there. Support is terrible. Billing is awful. After canceling the subscription, Kickfire continued to bill us for "overages" instead of actually closing the account because the code snippet happened to be installed on some pages on our website. I've never heard of this happening with any other product. In terms of quality of data, it's near impossible to judge, but it doesn't seem to be better than Clearbit Reveal, which we get as part of our Drift subscription or ZoomInfo insights. Stay away.

Recommendations to others considering the product:
Just don't. Plenty of better products out there.

What problems is the product solving and how is that benefiting you?
Lead scoring and helping to build an ABM list of target companies. Honestly, did not really see a benefit out of it. No help or support from the CSR either.

Molly B.
Star Rating: 5

What do you like best about the product?
Ability to see company names instead of just IP addresses. Also, super fast support team. Jonas is literally the best customer service rep I've worked with. When I submit a support ticket by email, I am almost immediately responded to by phone or email with an answer. Also, usually the question I had leads us into another feature of kick-fire that I could use more training on so they handle that on the call as well. I never feel rushed to get on with my question or to close the ticket, their team really seems to care about their customers.

What do you dislike about the product?
Every time I run into something I think I don't like, I find out that I just didn't know the use of it and once explained to me, its something to like instead!

Recommendations to others considering the product:
Definitely do it! You won't be disappointed!

What problems is the product solving and how is that benefiting you?
Kickfire gives me the website analytics I need for my executive meeting reports each month in an easy to digest format. I am fairly green when it comes to some reporting objects in this realm and I love that it is all very user-friendly and easy to understand. Plus anything I don't understand is explained by the support team. This tool is something that not only helps our marketing team but also our sales team and executives love receiving the daily reporting emails and gives great insight to them on facilities that are looking at our company for prospecting and lead generation.

Elle T.
Star Rating: 5

What do you like best about the product?
I love that Jonas called me back right away, and he was not a foreigner with an accent that I can't understand.

What do you dislike about the product?
That I can't create an Excel report with only columns of information I want. I don't need all of the data provided in the standardized Excel report.

What problems is the product solving and how is that benefiting you?
Great tool for leads and prospects. The benefits are the instant leads we receive.

Tony S.
Star Rating: 3

What do you like best about the product?
no much. can't get actionable intelligence

What do you dislike about the product?
poor reporting. Alignment of website visitors to wrong attributes

What problems is the product solving and how is that benefiting you?
none now

Jocelyn T.
Star Rating: 4.5

What do you like best about the product?
We've had an extremely busy year and LeadSift allows us to passively add new prospects to Salesforce with useful data points that we'd never be able to do ourselves.

What do you dislike about the product?
So far things have been great but looking forward to them adding more technographic data.

What problems is the product solving and how is that benefiting you?
We are able to grow our database of prospects while our sales team is busy with other incoming leads and contracts. Having additional knowledge of these prospects is helpful for the sales team when it comes to prioritizing.

Parker O.
Star Rating: 4

What do you like best about the product?
I really like the ability to set up alerts based on accounts you are wanting to watch. The best thing about these alerts is that they are real-time. You're able to see the traffic on your site from target accounts right as it happens, so you can react right away. Most other services make you wait until the next day.

What do you dislike about the product?
There are quite a few false positives. This is just how this type of stuff works, since they are comparing IP addresses to public data indexes. Other services compare against several indexes and with that give a confidence score to each website visit, then only serve it up to the end user as a website hit if the confidence score is above a given threshold. I'm not totally sure how many indexes KickFire uses. With the confidence score model, you miss visits that might actually be meaningful. With a broader net, you get all the data and have to filter it out yourself. I guess it depends on your preference.

Recommendations to others considering the product:
Great website de-anonymizer for ABM

What problems is the product solving and how is that benefiting you?
We can't know exactly who is on our website at any given time unless the visitor is cookied. But with KickFire, we are able to at least know what company they are from and their general location. Using Google Analytics, we can build a story around each visitor. There is also an integration with Google Analytics that is great--allows us to create custom dimensions.

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
Like the insights and the intent score and the ability to creat multiple campaigns

What do you dislike about the product?
not able to directly integrate with HubSpot but from my understanding that is coming Has about a 30% inaccuracy rate on contacts provided, however I tend to find this to be true with all lead scoring products

What problems is the product solving and how is that benefiting you?
we are using LeadSift to power our content marketing targets and email sequencing, it has helped to target contacts that have a direct interest

Jim G.
Star Rating: 4

What do you like best about the product?
The product functionality is really strong, and they also have great customer on-boarding and customer support.

What do you dislike about the product?
I think they should offer analytics for your intent campaigns. I would like to understand if specific terms, industries, or titles/personas are trending up or down.

Recommendations to others considering the product:
Make sure to focus on specific company types/sizes, industries, and personas. Otherwise you may get too much data.

What problems is the product solving and how is that benefiting you?
I am looking for a better way to reach prospects. Completely cold outreach was not working - it is far better to reach out to people who have shown an interest in the topics relevant to your company.

Jehanzaib F.
Star Rating: 5

What do you like best about the product?
I like the insights provided by KickFire as to who visited our website and the details provided

What do you dislike about the product?
So far there is nothing to dislike about Kickfire

What problems is the product solving and how is that benefiting you?
Identifying potential prospects for the company and knowing all the details about their visit on our website and the data generated by kickfire helps me to drive my sales process in the right direction and gives me a heads-up on what to do.

Verified User in Security and Investigations
Star Rating: 4.5

What do you like best about the product?
The contacts, email addresses, and (some) of the triggers!

What do you dislike about the product?
Nothing in particular. I would prefer coverage for more countries/languages. However, I have been told they are hopefully adding more in the coming months.

Recommendations to others considering the product:
Once you get your filters and triggers set - it is a great tool for finding targeted contacts, with intel into their buying signals.

What problems is the product solving and how is that benefiting you?
Finding leads/contacts and most importantly, buying signals.

Ned C.
Star Rating: 5

What do you like best about the product?
it is the best contact intent data source that I've found

What do you dislike about the product?
the potential cost is just too high, but may be invaluable just the same

What problems is the product solving and how is that benefiting you?
combined with outplayhg it is returning my demand gen practice to a viable level of production for my clients

Shivang S.
Star Rating: 4

What do you like best about the product?
The excel .CSV sheet accompanying daily updates is super helpful. Also the automatic filling up of important fields such as location, employee size, revenue is helpful to evaluate SQLs. The Country icons in the results make it super hands for different reps to identify their region and followup with those particular leads. Kickfire can also be integrated with other Softwares, which is very helpful

What do you dislike about the product?
Mapping visitors to company is not most accurate; Sometime is logs wrong visitors, Also, we should be able to sort the results as per our requirement. The IP tracking and mapping it to the right company can be further improved.

Recommendations to others considering the product:
My recommendation would to definately give it a try, it's worth a shot. Just go for it. No actual competitors are there in the market. Just go for the trial and come back for the paid one after you get satisfied. You'll definitely find it more informative and engaging. However it does has its limitations such as not always accurate mapping, not being able to track all the website visitors etc. You get daily views via email updates at a fixed time in the day, which is super handy. You can also track which page the visitor was on, which company, country, source they came from etc. All these features make it super useful to track the viewer data

What problems is the product solving and how is that benefiting you?
Problem : Tracking website traffic; using website visitors as another source of lead generation Benefits : Good tracking with lot of important data fields already filled It's a good tool if your organization has got a free extra buck to spend at the website traffic monitoring.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Data quality. We are a current user of KickFire and have had them integrated for about 2-years. We use KickFire primarily through an API that connects with a product that we developed, so knowing that we have an excellent back end source for data enrichment is critical for the success of our product offering - and our clients success using it. When we were looking for a data partner, we sent a large test data set to numerous companies and found that KickFire had the best match rate and quality hands down. The more we got to understand how their team curates their results were also compelling and a big reason why we chose to partner with them - their team has a great understanding of the mix of art and science to matching data properly.

What do you dislike about the product?
Contract lengths for API use come with a multi-year requirement but the team at KickFire has been easy to work with on the contracting details. KickFire's other offerings are quicker to implement, and pricing is on par with other providers.

Recommendations to others considering the product:
Our recommended advice when shopping for any kind of data solution, is to be ready to provide your own real-world data for a quality test. That way you'll have a better idea how the system will perform for you under your specific use case. Otherwise, testing a number of vendors will give you the confidence that the match rate meets your expectations.

What problems is the product solving and how is that benefiting you?
We use their API as part of an Account-Based Marketing Solution called CompassABM. We use the KickFire data to resolve IPs, then we match the company names to known account records in our system so that we can personalize the website visitors online experience. If the visitor is on our list, they see website pages and messages specifically crafted for them. If they are not on our list, but we can resolve their company name, they are added to a Prospects list and we track all their page visits and expose that data to the sales team. Additionally, we promote content around the website that is relevant to their industry. With KickFire we have been able to deliver a seamless experience and visibility to account data that would be nearly impossible to get in this manner.

Jhorman H.
Star Rating: 5

What do you like best about the product?
I like that i don't have to spend hours looking for potential clients.

What do you dislike about the product?
I can't crate my own list of leads from multiple companies, before exporting it.

What problems is the product solving and how is that benefiting you?
Lead generation has been a huge win for us with Leadsift, most importantly it has helped us realize, what industries and buyer personas are more likely to be interested in our product.

Verified User in Transportation/Trucking/Railroad
Star Rating: 5

What do you like best about the product?
Excellent support and education resources .

What do you dislike about the product?
Learning curve, but the support scheduling is very easy.

What problems is the product solving and how is that benefiting you?
Chasing anonymous leads, by identifying who they are.

Deanna M.
Star Rating: 5

What do you like best about the product?
The IP unmasking technology displays the companies in a clean format limiting the amount of manual work that an analyst would need to do. Also, the custom dimensions available in the KickFire to Google integration allow for a deep dive of the data by not only analyzing the companies engaged, but the headquarters of the company, the revenue, employee size, etc. Through utilizing KickFire we are also able to enrich our data for both internal use cases and client marketing programs. Before KickFire we could never speak to what our audience was consuming and the company reach on our websites, but after using KickFire we have a way to share these insights easily with our sales team and target the correct audience.

What do you dislike about the product?
There is no way to see how many people at a specific company have been identified. If there was a way to show that 2 people from a specific company viewed certain content vs 10 people from that company that would help to understand the volume of the audience that can be reached. Also, the pricing is a little steep if we were to add this to all of our sites.

What problems is the product solving and how is that benefiting you?
Before KickFire we were making assumptions about our website audience and what these people were engaging in on our websites. Now, with KickFire we are able to accurately identify companies that are engaging in content, understand what specific pieces of content they are engaging with, how many pieces of content are being consumed, etc. Having this information at our fingertips allows for a deep dive into ABM targeting as well as contextual interest. We are taking these insights and utilizing them for both internal use cases as well as to enrich client campaigns. KickFire also helps with programs that are generating awareness and do not have a specific ABM list to market against. By identifying the companies that have engaged in the program, we are able to build our own list to use for targeting. Lastly, we are utilizing KickFire's tool "MyApi" and this allows our data to be process in real time through uploading a list of domains and seeing which of these companies are on the clients ABM list. The manual work is no longer, now that we are using KickFire!

Daley R.
Star Rating: 5

What do you like best about the product?
Kickfire offers incredible firmographic data solutions for B2B marketing. I particularly like the API product, which helps to power ABM website personalization. I also love their support. They have a wonderful account management and operations team who are very responsive throughout the whole pre-sales, sales and customer service cycles.

What do you dislike about the product?
Nothing. They really are a great business and it is a pleasure to work with them.

What problems is the product solving and how is that benefiting you?
Kickfire API presents a wonderful opportunity to power website personalization at scale. Typically we see conversion rates at 3x what they are without website personalization from Kickfire.

Martin H.
Star Rating: 5

What do you like best about the product?
KickFire is great for identifying companies visiting our pages. The ability to identify company industry category and approximate size is especially useful to us. We can use the industry information to gain a picture of what industry segments are looking at our various products.

What do you dislike about the product?
No real downsides so far. The service seems to have almost 100% uptime.

Recommendations to others considering the product:
Make an estimate of hit numbers for the pages you want to deploy KickFire on, and remember that you don't necessarily need it on every page.

What problems is the product solving and how is that benefiting you?
We've never been able to check whether our products are hitting the industries we target during development - until now. With KickFire we can see what industry category is checking each product, and also what the click through / conversions turn out to be. Very useful information for product positioning and marketing strategy.

Waseem F.
Star Rating: 5

What do you like best about the product?
The ease of use to generate and look at leads. The fact that you get to see the buyer's journey and what they are most interested in.

What do you dislike about the product?
I don't use everything they offer in the solution, so if anything there may be too much info in there.

Recommendations to others considering the product:
If you are looking for a nice, easy way to generate warm leads of identifying companies coming on your website along with their buyer's journey -- KickFire is for you. Great team and service they provide.

What problems is the product solving and how is that benefiting you?
generating leads and identifying new opportunities. Also seeing which current accounts/leads are coming on to our site.

Verified User in Insurance
Star Rating: 5

What do you like best about the product?
LeadSift has been most helpful with targeting specific groups of people that engage within our industry and have helpful with building out our campaign methods.

What do you dislike about the product?
I dislike not being able to pull more than 200 contacts from the main platform.

What problems is the product solving and how is that benefiting you?
Leadsift has helped us find the right contacts that are actively seeking our product.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Aside from real-time insights into my core personas (a huge boon for our outbound sales strategy), the LeadSift team is made up of innovative, kind and strategic people who are fully invested in my success. It feels great to have that kind of support when implementing a new technology.

What do you dislike about the product?
Account set up took me a while but that was mostly on my end to develop the criteria needed to suit my business.

Recommendations to others considering the product:
The software has a lot of uses and is incredibly simple to use. Very little risk since they offer a 3 month success period to try it out before committing to annual.

What problems is the product solving and how is that benefiting you?
With LeadSift I get a cost-effective lead gen program that brings new insights to my outbound strategy and a new dimension to our sales calls. We can identify people who are actively looking for our solution which means we can consistently offer a product with value for the prospect. I much prefer having a conversation with someone that is rooted in our ability to solve their pain points, rather than a generic cold call with no context.

Rick L.
Star Rating: 5

What do you like best about the product?
Number of visitors. Most popular pages. Referral links. These are all things that help me with my website design. The geographic map showing me where my site visitors are coming from is also an enormous help.Also the fact that I can drill down and actually see the ISPs of the people who have been visiting/looking on my website. I also can get click paths length of time they stay on various pages.

What do you dislike about the product?
Like most software, there is way more than I know how to use.It never seems to recognize my password. Frankly it's a royal pain in the you know where

Recommendations to others considering the product:
The only question really need to ask is this: "Why didn't I get this software sooner?"

What problems is the product solving and how is that benefiting you?
Most popular pages definitely guides me towards sharpening my marketing efforts. If for some reason my website is down, which is very very seldom, I would know about it right away.

Verified User in Marketing and Advertising
Star Rating: 1

What do you like best about the product?
Lead scoring filters and campaign tracking.

What do you dislike about the product?
It's difficult to navigate the platform. Features and functionality feel rushed and the UX should be prioritized.

What problems is the product solving and how is that benefiting you?
Verified audience targeting with ad campaigns. KickFire allows us to go beyond generic awareness KPIs and focus on optimizing towards the right audiences based on ad group performance.

David F.
Star Rating: 4.5

What do you like best about the product?
Anonymous Visitor ID and integration with Google Analytics. Amazing insights into b2b visitor trends.

What do you dislike about the product?
A little expensive but if you need and can use the intel -- well worth it

Recommendations to others considering the product:
Make sure you have time to review, understand and use all of the deep intel this software provides. If you are unable to dedicate time and resources to exploiting the data it may not be a good choice.

What problems is the product solving and how is that benefiting you?
The data we've harvested with our Kickfire integrations have allowed us to build audiences which we've used in AdWords to help us reach the customers that need us most -- when they're searching for the products we sell. Our original integration allowed us to serve targeted content on-site and get folks to the right landing pages faster.