Dylan S.
Star Rating: 3.5

What do you like best about the product?
I like that it helps me to target certain accounts right away without having to do as much research on my own. Immediate scores that tell me "hey, this company might be looking to solve problems that your solution does"

What do you dislike about the product?
I wish it could go into a bit more detail about who is looking into your company or those keywords.

What problems is the product solving and how is that benefiting you?
Helps me to make quick decisions about who I should target first when prospecting

Mukul V.
Star Rating: 4.5

What do you like best about the product?
The most fantastic thing about using this software is that you can integrate and collaborate all your data with all your company's systems and servers to take quicker actions and follow-ups on every inquiry. The platforms help analyse the data more preciously and help you target the audience accordingly. With the help of this fantastic tool, you can research your business or improve your business in marketing and grow it. A perfect platform for small and medium-sized business organizations for marketing tactics.

What do you dislike about the product?
The software does not support integrating or importing the contact information into this software, you need to to use third-party application for storing the contact data of targeted customers, which makes the software workflow a little bit slower and even te processing speed is also affected.

What problems is the product solving and how is that benefiting you?
The software is helping us in saving time in analyzing our customer's needs. The software gives me some idea about my customer's requirements. Communication and connecting with customers have been more accessible with platforms.

Christopher R.
Star Rating: 5

What do you like best about the product?
When you think about the proliferation of ABM and account-based everything regarding customer acquisition in B2B over the last five or so years, much of this idea around buyer intent data tracking stems from this product.

What do you dislike about the product?
At times there is a bit of ambiguity in the results, and also, at times, the filtering and drill-downs are too broad or relatively not narrow enough. Then when it comes to individual targeting rather than the more general company level, purview would make a difference.

What problems is the product solving and how is that benefiting you?
When you need to aggregate a list of companies that are not just fitting the vague idea of an intuition-driven ICP to target and use as leads to generate new opportunities of the past. This brings you to the future by identifying companies that are actually searching and surging enough in that search volume across their company that it quantifies who is actually in the market and buying mode for your product category.

Gabe O.
Star Rating: 4

What do you like best about the product?
Bombora Company Surge is straightforward and easy to use. I came in with no prior experience and was quickly able to master the tool. It provides us a ton of benefits.

What do you dislike about the product?
Integration with the LinkedIn Campaign Manager could be better. We have to manually download, filter, and then upload our Bombora audiences into LinkedIn. Dynamic updating would be great.

What problems is the product solving and how is that benefiting you?
Bombora solves a lot of our problems around finding the right audience at the right time. Surge reports provide helpful insights into which companies are actively researching our product, which lets us target them in real time.

Eric S.
Star Rating: 3

What do you like best about the product?
Access to tons of intent categories that integrates easily with HubSpot CRM.

What do you dislike about the product?
Lack of high-quality company data makes Bombora almost useless. If you are trying to focus on specific industries and company sizes the Bombora database is really bad. I have to spend significant time cleaning up the data before being able to use it. Lots of companies are misclassified by size and industry. I get the industry and company size data is not going to be perfect but compared to other tools available it feels much worse.

What problems is the product solving and how is that benefiting you?
The main reason we purchased Bombora was to get access to companies showing intent signals for the products/services we sell and getting in front of these buyers at the right time. This has opened the door for new sales but less so compared to other intent providers.

Aleksandra H.
Star Rating: 5

What do you like best about the product?
Bombora has allowed us to revolutionize how we prospect. No longer do we go after organizations randomly, we only do it based on intent. In turn, our conversion rate has increased massively and we're getting more sales with a shorter sales cycle.

What do you dislike about the product?
What I would love to see is for the reports more user-friendly. Currently, they come in an Excel format which is fine, but it'd be amazing if there was a very seamless interface so that the sheets became redundant.

What problems is the product solving and how is that benefiting you?
Our sales development reps are able to be much more efficient and book more meetings. We don't have to waste time on organizations that have no intent, we can go after those that are engaged and in an active sales cycle.

Ashden K.
Star Rating: 4.5

What do you like best about the product?
The platform is incredibly intuitive and the user experience is easy to use. My favorite part of the tool is the automatic surge report and net-new account to HubSpot. We come in each Monday with a new set of accounts actively shopping for our services and solutions can pull contacts from those intent companies to ensure our content is in front of them. The Bombora and Hubspot integration is also incredibly robust. We can see a contact's surge score, the # of topic they're searching for, which topics, and if they're surging on any clusters right off of the contact screen.

What do you dislike about the product?
My least favorite part is more of a capability issue between Cognism and Bombora together. Each monday when Bombora sends over our list of net-new accounts, I have to download those companies and import them into Cognism to pull contacts. It would be nice if they could work together on deeper integration capabilities to have the intent and ICP contacts meet in the middle at HubSpot.

What problems is the product solving and how is that benefiting you?
Every marketer's dream is to get in front of the right people at the right time. Bombora allows our marketing team to be more strategic with our outreach so that we're appealing to the pain points/solutions a prospect is actively researching.

Kelly S.
Star Rating: 4.5

What do you like best about the product?
Bombora has helped us: 1. Identify 'in market' opportunities 2. set better sales meetings 3. Triangulate what aspects of our product interests our prospects. 4. Helped us work with our partners on a joint solution approach to selling

What do you dislike about the product?
Attempting to get the history of surge activity is still a bit clunky.

What problems is the product solving and how is that benefiting you?
We have stopped wasting time setting up calls with people who are not in the market for our solution yet.

Katherine F.
Star Rating: 5

What do you like best about the product?
Bombora has a lot of keyword coverage in our rather niche industry which has been a challenge using other intent data providers. We regularly meet with our CSM and support as needed and have found them to be very helpful in enabling our teams to use the data. We are also really enjoying seeing the product expand with new reports and SFDC integration features that help us better deliver surging accounts to our sales team. Lastly, props to the Bombora marketing team - their events are great and super informative!

What do you dislike about the product?
We haven't seen as much success with our surging accounts as we could be. I do wish there was a stronger way to connect the account to the contact as well, makes it difficult for our BDRs to activate.

What problems is the product solving and how is that benefiting you?
We are using Bombora Company Surge to fuel our marketing and ABM campaigns, draft relevant topic-related content and build out sequences and account lists for our business development team.

Megan G.
Star Rating: 3.5

What do you like best about the product?
Our team has really been able to gain insight on who is searching for virtual events and event technology. This helps us then create campaigns and know who to target when creating them.

What do you dislike about the product?
The topics don't always match what we're looking for, but we do use this in more broad terms anyway. I do wish more of our competitors were listed on the tool to help create searches for them.

What problems is the product solving and how is that benefiting you?
Bombora has really helped us know what audience we need to be targeting and the information they are searching for. With this information, we can really create a message that is custom for the prospect.

Claudia G.
Star Rating: 5

What do you like best about the product?
Bombora is pretty easy to set up and start getting data right away. You can get rolling pretty quickly and it's easy to start sharing the data with others in your company.

What do you dislike about the product?
It would be nice if there were built-in dashboards for HubSpot once you did the integration, instead of having to build them yourself. It's not difficult to set up but it would be more convenient.

What problems is the product solving and how is that benefiting you?
It's helping with account based marketing and making sure we're targetting the right audience. It helps optimize our budgets instead of wasting spend on folks who arent interested in our products.

Nika B.
Star Rating: 4.5

What do you like best about the product?
I like that I can now create company surges for bombora so that I can track if someone is specifically searching for our company. This way in my propensity model they get a higher score and can be prospected with more force.

What do you dislike about the product?
It took a little longer than expected to integrate bombora with Salesforce.

What problems is the product solving and how is that benefiting you?
I can now create buckets in Bombora company surge with keywords we find the MOST important, to keywords we still want to track but are not that important.

Ryan L.
Star Rating: 5

What do you like best about the product?
The biggest benefit for me as an individual contributor in sales has been the ability to overlay and automate intent as a signal for action. The signals also inform the what and why of my outreach.

What do you dislike about the product?
I would love if bombora overplayed geography of surge signals in a way that made identifying buying centers easier in the enterprise

What problems is the product solving and how is that benefiting you?
Territory prioritization Timing of activation What to include in outreach Alignment with my marketing team on priority accounts Faster opp creation and inclusion in more evaluations

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
I like the ability to integrate the data with our entire tech stack, it makes it super easy to make the data actionable. There is a large number of topics to follow with new ones added quarterly, you can even suggest new topics to be added.

What do you dislike about the product?
I wish the data pushed down to the contacts associated with the companies or even better had contact level intent data. Other than that it's a super easy tool to use.

What problems is the product solving and how is that benefiting you?
Bombora helps us further qualify accounts in our funnel and helps us identify topics they look at pre sale. It is super helpful to do lookbacks on your closed won and closed lost data to see what and when they were looking at topics you are following.

Rashmi R.
Star Rating: 3.5

What do you like best about the product?
The ability to understand prospects needs better. Easy to implement

What do you dislike about the product?
Reports are a bit difficult to read and analyze.

What problems is the product solving and how is that benefiting you?
We have recently implemented it and are looking forward to making the most out of it. However, only this morning the site crashed not sure why.

Joel E.
Star Rating: 5

What do you like best about the product?
Bringing up-to-date intent data into CRM to drive reports and dashboards enabling our Sales and Marketing teams to target in-market accounts with relevant messaging.

What do you dislike about the product?
The Salesforce integration is complex and non-intuitive, but Bombora has just released a new app. I am hoping this brings improvements to the integration usability and feature set.

Recommendations to others considering the product:
Make sure you take the time to leverage Bombora's team to help identify the right topics for your organization and also to get the CRM integration right.

What problems is the product solving and how is that benefiting you?
We are looking to prioritize our Total Addressable Market (TAM) based on activity signals that communicate meaningful engagement with our brand and/or intent to buy products/services like ours; Bombora helps us segment our TAM by accounts actively showing intent, as well as account engagement with our website via web traffic identification.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Bombora Surge helps our sales reps in their prospecting by showing them which accounts and prospects they should be pursuing. It allows us to more precisely target companies who are in the market for our category of technology, so that we don't waste time looking in the wrong places.

What do you dislike about the product?
Cannot think of many dislikes. We have been a user of this product for over two years, with no complaints from admins or end users. I see us continuing to use the product.

What problems is the product solving and how is that benefiting you?
We use Bombora Company Surge to identify companies in the market for technology like ours, allowing reps to identify target accounts they may not have otherwise noted.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
Enabling our Sales teams on the value of insights has greatly improved the way we form ad campaigns, aligning marketing intelligence & sales insights.

What do you dislike about the product?
Nothing to dislike, it's been a big part of our intent strategies.

What problems is the product solving and how is that benefiting you?
Some of our sales reps have even created pivot tables with their own Bombora report, to highlight trends & also keep an eye on areas of importance within an account.

Nisanta S.
Star Rating: 3.5

What do you like best about the product?
We have integrated Bombora with Hubspot. This helps us in running weekly campaigns based on Surges.

What do you dislike about the product?
- It does not save historical data - Takes anywhere between 6 - 8 weeks for a new keyword to be added in the taxonomy

What problems is the product solving and how is that benefiting you?
It gives a head start for our monthly/weekly lead gen campaigns. The issue here is the greater the company in terms of size, the less useful the tool is.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
The Surge Report helps identify companies researching topics around our business. I like the fact that it's a 7-day surge, not just someone at a company that clicked on an article on the web but shows an actual surge in activity. Way better than Zoom Info!

What do you dislike about the product?
Nothing yet. I cannot say anything negative about Bombora. The people are great, and the product I use is exceptional. It has made me money!

What problems is the product solving and how is that benefiting you?
Find businesses most likely interested in our services. Timing is truly half the battle.

Lucas A.
Star Rating: 4.5

What do you like best about the product?
The knowledge and details of what clients/prospects are interested in is invaluable.

What do you dislike about the product?
I'm not sure if i'm utilizing fully or if there is ability to see when a topic is searched.

What problems is the product solving and how is that benefiting you?
Understanding what topics are important to companies I'm working with.

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
Helpful representatives, and predictive data is future of advertising.

What do you dislike about the product?
The downsides are the cost involved with leveraging predictive data and integrating with other platforms.

What problems is the product solving and how is that benefiting you?
Predicitve data is allowing advertisers to get smarter with their dollars.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
The range of topics within the taxonomy. There is a large variety even within our very niche industry. It allows us to create a variety of topic clusters and develop specific messaging around those areas.

What do you dislike about the product?
I would say that the contact data for the companies within the report isn't native, you have to integrate or purchase other software like Cognism, SalesIntel, etc.

What problems is the product solving and how is that benefiting you?
It helps us understand what companies are in-market for our solution.

Verified User in Computer & Network Security
Star Rating: 4

What do you like best about the product?
I really like the integrations that it has

What do you dislike about the product?
I think the UI could be a little bit more friendly.

What problems is the product solving and how is that benefiting you?
Helping sales /marketing prioritize accounts to target from outbound to ads

Jennifer G.
Star Rating: 4

What do you like best about the product?
The people who work for Bombora really bring it to life for me. The content it pulls being so up to date is very useful for our lead generation too.

What do you dislike about the product?
I sometimes find the reports a little over-complicated to make, they could be simpler.

What problems is the product solving and how is that benefiting you?
It is solving the issue of not knowing who your prospects are at any given moment, what companies are searching for.

Paul I.
Star Rating: 2.5

What do you like best about the product?
You get insight into what the companies are interested in.

What do you dislike about the product?
I don't like how you can't see who the surge is for or how many people are looking into the products.

What problems is the product solving and how is that benefiting you?
Since you don't necessarily know what customers are interested in, Bombora gives you some of that insight. It benefits me because it saves me the effort of trying to figure it out myself.

Chris E.
Star Rating: 4

What do you like best about the product?
Support from the Bombora Team to help get the most out of the platform. They always suggest improvements and are always responsive and willing to jump on a call to review our data and approach.

What do you dislike about the product?
The surge data is heavily aimed at the United States. I would say 80-90% in my case. It would be good to see more data available for other regions.

Recommendations to others considering the product:
Consider your market size, the number of verticals you target, and geographic regions. Bombora works well with topic clusters, so if you are highly niche, as in our case, the data will be limited.

What problems is the product solving and how is that benefiting you?
Primarily to prioritise accounts we are targeting. Combining the data with our 1st party data helps us form a clear view of the accounts most likely to be in-market for our solutions. It also plays an important part in planning new verticals and solutions.

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
Speed with which it gives intent scores and details. Insights on trends and account level activities

What do you dislike about the product?
Sometimes intent insights take a little long to load. Understandable but a bit frustrating.

What problems is the product solving and how is that benefiting you?
Identify the leads who are actively looking for product or services Also, identify what topics existing customers are looking for

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
the integration with Hubspot and Linkedin Ads - it minimises manual work

What do you dislike about the product?
The portal could have some UX improvements

What problems is the product solving and how is that benefiting you?
It is great to see what companies are showing intent on a specific topic relevant to the business

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
How often intent data comes in. Really helps keep accounts and contacts in mind for relevancy.

What do you dislike about the product?
Nothing at the moment. There could be more visualization.

What problems is the product solving and how is that benefiting you?
Account-based marketing

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
Very easy to use and intuitive interfac

What do you dislike about the product?
For most topics, it works really well. For some topics, we are not seeing much surge information.

What problems is the product solving and how is that benefiting you?
It is able to identify intent and opportunities earlier in the process.

Yafees S.
Star Rating: 5

What do you like best about the product?
The quality of the data and the vast list of topics

What do you dislike about the product?
Data visualization could be better as the available reports are in excel only

What problems is the product solving and how is that benefiting you?
Better digital advertisements to in-market companies

Verified User in Telecommunications
Star Rating: 4.5

What do you like best about the product?
This tool allows us to create specific focus areas by clusters of key words, and track surges accordingly, right in Salesforce, unlocking more targeted messaging both in terms of recipient and content served.

What do you dislike about the product?
The only wish I have is that it was a faster process to update clusters. It usually takes us a few weeks to swap out key words... other than that, it's a great experience!

What problems is the product solving and how is that benefiting you?
Using this tool allows us to better monitor stages in the pipeline, key words that are trending and resonating, and matching the companies to those key words, to target messaging based on specific needs, not just "everything we offer"

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
I love the easy integration and high match rate with Linkedin

What do you dislike about the product?
Can take a while to synch over to other platforms

What problems is the product solving and how is that benefiting you?
Bombora surge is helping us better target high intent leads

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
Finding my target companies with a click

What do you dislike about the product?
Adding new topics faster for Intent signals.

What problems is the product solving and how is that benefiting you?
It saves a lot of time finding the target companies

Alejandro D.
Star Rating: 4

What do you like best about the product?
Metro area functionality to pinpoint where contact is

What do you dislike about the product?
Need for a direct plug in with actual contact information, have to get an additional Vendor to do so.

Recommendations to others considering the product:
Do a trial, make sure it works for you. Also, take trial serious.

What problems is the product solving and how is that benefiting you?
You are seeing what companies are searching topics, key words/phrases that are relevant to your company and your products

Dave H.
Star Rating: 4.5

What do you like best about the product?
Bombora provides clear and robust insight into prospect and client intent, enabling Commercial teams to deliver strategic comms that resonate.

What do you dislike about the product?
based on current usage and exposure to the product, I have no dislikes.

What problems is the product solving and how is that benefiting you?
Understanding the differing customer needs, in terms of knowledge and content, at different stages in the sales cycle.

Verified User in Logistics and Supply Chain
Star Rating: 4.5

What do you like best about the product?
The insights provided have helped our sales and marketing team to run highly targeted initiatives.

What do you dislike about the product?
Experience has all been positive. No negatives to report.

What problems is the product solving and how is that benefiting you?
Helping us to identify potential customers and understand verticals with the most interest in our solutions.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
Company Surge Data Cluster-wise intent data capture Industry-specific & company size wise data

What do you dislike about the product?
Not a specific issue but providing at a contact level data not available to see the intent

What problems is the product solving and how is that benefiting you?
Intent based communications to the prospects, customers and partners

Brett R.
Star Rating: 5

What do you like best about the product?
It is incredibly easy to create insight reports. additionally, Not having to worry about adding only a limited number of keywords allows for a lot of flexibility in our surge reports

What do you dislike about the product?
We haven't run into any issues yet. Getting sales to adopt and utilize the weekly reports that are emailed to them can be difficult but I'm hoping the salesforce integration solves that.

Recommendations to others considering the product:
I highly recommend committing to Bombora, especially if intent data is something you have been missing within your marketing tech stack. It's easy to use and highly effective when paired with other marketing strategies. We used an API integration to integrate with a data visualization tool. In doing this, I can see our Target account's intent data along side web engagement, ad engagement and other marketing campaign metrics. This provides us a wholistic picture of account activity allowing for a higher level of targeting and prioritization among our Target Accounts

What problems is the product solving and how is that benefiting you?
Bombora's intent data allows us to be more targeted in marketing to our Target Account List. Additionally, it helps us prioritize the accounts within our TAL. Finally, we can supplement our TAL with additional accounts by understanding who in the market is showing intent.

Greg A.
Star Rating: 5

What do you like best about the product?
Bombora has been a fantastic partner and solution for our company. We were able to spin up reports in Salesforce that combined Bombora data with G2 data. This took our sales team to the next level. Now each SDR/AE has their own report for their prospecting efforts and are able to create tailored, personalized cadences, referring to what the prospect actually wants to learn about. Once this report was stood up, our numbers tripled, and our pipeline reflected this. I can't overstate the impact this 'joined' Salesforce report had on our prospecting efforts. When a new rep joins a company, they are thrown hundreds of accounts, and this can be overwhelming. This report allows our reps to prioritize what accounts they should go after first. I would highly recommend this tool for anyone who is looking for an Intent Data solution. It is hands down the best out there on the market. I did a very in-depth competitor analysis and Bombora came out on top. Furthermore - the integration between Bombora and Salesforce is seamless and our SDR/AE team uses it every single day, and it had become a staple in their workflow. So much so that we've made Bombora part of our onboarding process for sales and marketing.

What do you dislike about the product?
Nothing. This tool delivered exactly what I was hoping it would.

What problems is the product solving and how is that benefiting you?
We are currently becoming much more tailored with our outreach based on the data we are receiving from Bombora. This is very beneficial. We are also to see what the current trends are in the market (what terms are surging more than others) and use that data to optimize our own messaging.

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
I like how accommodating and helpful the staff are. They have been very good with the onboarding and explaining everything step by step with really good support.

What do you dislike about the product?
We're just getting started so we're waiting to see results but excited to have this insightful tool.

What problems is the product solving and how is that benefiting you?
We're looking to fine companies actively searching for us to get better quality leads and help sales team prioritize accounts.

Nikhil R.
Star Rating: 5

What do you like best about the product?
The intent feed.. the ability to dig in kewords, org , and trace those prospects further with other enrichments!!

What do you dislike about the product?
Nothing as of yet , infact we are able to funnel and target a better Customer Set now.

What problems is the product solving and how is that benefiting you?
Email Capaigns by nature have single digit response percentage , with intent data aligned our response rates have gone up and cost per campaign lesser!! more ROI per effort !! WIN WIN!!

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
Bombora has a simple usability that makes it easy to set up new reports, digest their insights and make them actionable.

What do you dislike about the product?
The data from Bombora is on the account level, which causes challenges to market to specific individuals.

Recommendations to others considering the product:
Definitely adopt this data into your revenue engine. It will add another layer of complexity to your intent data that is actionable.

What problems is the product solving and how is that benefiting you?
Buyer intent data allows us to serve up personalized marketing to target accounts based on topics that they are surging for. We have created sales enablement resources to target those accounts and hopefully earn their business.

John C.
Star Rating: 5

What do you like best about the product?
Bombora's intent data is a valuable predictor of companies that are in buying cycles and ready to have a conversation. It's been a critical part of our ABM strategy to drive higher engagement, eliminate campaign waste, and improve metrics like return on ad spend and CAC. Targeting ads to in-market accounts with relevant messaging has been a game-changer for our team. On top of that, the Salesforce integration allows our Sales and BDR teams to have visibility into the data and improve their prospecting efforts by prioritizing their outreach and personalizing messages. Other use cases that our marketing team uses Bombora for include accelerating leads through the funnel to becoming MQLs and determining what nurture content someone should receive. The last thing I'll mention is that they have a phenomenal customer success team. Our CSM Kelly LaRue has been a pleasure to work with, has great suggestions on operationalizing the data, and always responds to our questions promptly.

What do you dislike about the product?
Bombora delivered as advertised. I would be stretching to find something that I dislike. There was once an issue with their Salesforce integration creating duplicate surge records when Accounts were merged, but their product team was quick to roll out a fix and it hasn't been a problem since.

What problems is the product solving and how is that benefiting you?
- Prioritizing digital ad spend - Personalizing outreach and messaging across channels - Accelerating leads to MQL

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
The intent list of terms is extensive. The solution is easy to administer, and the generated report is detailed and provides good data. Geographical coverage is good compared to other solutions we reviewd.

What do you dislike about the product?
The value of the data remains in doubt as one does not know who are the personas in the targeted prospects/customers that showed intent or conducted the search.

What problems is the product solving and how is that benefiting you?
We have difficulty identifying which enterprises there is a definite need for the technology we propose. Bombora gives us an early warning that specific organizations are showing interest in our domain.

Verified User in Computer Software
Star Rating: 3.5

What do you like best about the product?
The platform is super easy to use and there are a lot of integrations with other MarTech software like Marketo, Rollworks, Salesforce, Metadata, 6Sense, etc. Also the team is very willing to give ideas for new ways to use the data.

What do you dislike about the product?
If you are in a very new market or are in the stage of "category creation", it may not have the keywords you need to track so you'll have to go off of tangential keywords. The team is great at taking inputs for new keywords, but they can take months before you can use them in your queries.

Recommendations to others considering the product:
see if you can do it on a trial. I recommend that with any marketing SaaS tool.

What problems is the product solving and how is that benefiting you?
We have used it to help prioritize accounts for both sales and marketing follow up. Sales was using it to get a sense of what topics accounts were surging on, and tailoring their outbound. We found we had better response rates than when we were just going after all accounts with a blanket message. Marketing used the integration with Rollworks to target ads based on intent keywords - we usually had better ad campaign performance (click through rates) when doing it this way.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Bombora has provided us with a layer of data that has bolstered our sales process and helped to generate new business we would not have otherwise found. The customer success teams worked closely with us to develop a well-curated set of topics. The entire experience has been fruitful and impressive.

What do you dislike about the product?
I wouldn't say there is a downside with Bombora. The most significant barrier to selling more would be data privacy laws (which I am in favour of). So we work around them and do what we can.

What problems is the product solving and how is that benefiting you?
Simply put? Bombora helps to increase lead generation, which helps to increase revenue. The most significant benefit is not having to guess whether a company may be investigating our software. This gets us to increasing our pipeline faster, and more efficiently.

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
The fact that the data flow to LinkedIn using a built-in integration and not a manual flow

What do you dislike about the product?
I wouldn't say it's a dislike but if the FB integration would have been automatic, it would make it perfect.

What problems is the product solving and how is that benefiting you?
Know where the companies are in their decision-making process. It helps to present the right asset or offering at the right time

Abhisek P.
Star Rating: 4.5

What do you like best about the product?
Useful surge topics week on week that companies are actively researching on Topics are sorted from place of surge and country of surge

What do you dislike about the product?
More than a dislike I think it would be more of an improvement opportunity- For Bombora Company Surge, they should also add a revenue filter from their database so it is easier for everyone to identify the market size based on revenue

Recommendations to others considering the product:
Useful intent tool

What problems is the product solving and how is that benefiting you?
We want to target our messaging only to those who show intent and Bombora has been helping us there; So far, we have seen improved rep prioritization and productivity

Hayden G.
Star Rating: 4

What do you like best about the product?
The intent-based data delivered by Bombora is extremely powerful - and if put in the right hands - can be used to help grow your business. It is straightforward information and can be used in a variety of ways.

What do you dislike about the product?
You need the right people, products, and services to utilize this data. Without a good marketer or marketing team, you could find yourself wafting through data without concrete next steps.

What problems is the product solving and how is that benefiting you?
We are using Bombora to feed our sales pipeline. By combining the company intent information with our other platforms and marketing techniques, we gain a greater focus in our campaigns and efforts.

🦦 Sara O.
Star Rating: 4

What do you like best about the product?
Bombora makes it clean and easy to find potential buyers and target the right people at the right time.

What do you dislike about the product?
I wish there was a way for you to help inform or flag the data they have on companies. For instance, there are often companies in the incorrect industries like a Gaming company being marked as "Software."

What problems is the product solving and how is that benefiting you?
We're now honing in our targeting for our sales reps and enabling them to reach out to warmer buyers.

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
Bombora has been a great solution for our company so far. We are using reports in Salesforce that combined Bombora data both for the Marketing and Sales teams. Bombora's high intent data allows our SDRs to have more engaging conversations with the prospects. We also use Bombora with Zoominfo to find more outbound target accounts that are actively researching intent topics relevant to our business.

What do you dislike about the product?
We really like it this tool delivered exactly what we were hoping.

What problems is the product solving and how is that benefiting you?
Ice-breaking conversion for SDRs Narrow down an enormous database to accounts that are actively researching Find more high intended accounts Target marketing communication depends on the intent data

Sam D.
Star Rating: 4

What do you like best about the product?
It's really simple and easy to build a report and be very granular with the terms you want to listen for.

What do you dislike about the product?
It feels like Bombora is very tailored for US businesses. It doesn't accommodate for UK based university email address exclusions and the search volumes are a lot lower for UK based firms than US.

What problems is the product solving and how is that benefiting you?
Being able to layer it onto our marketing targeting.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
In-depth research on what companies are searching relevant to our organization. Surging topics showing the change in research on the target organizations end.

What do you dislike about the product?
It's a great tool I use everyday and there is some functionality around specific users searching that would be nice but I know that might not be feasible.

Recommendations to others considering the product:
If targeted searches or competitive insight is very important to your process, Bombora will be an everyday tool for you to benefit you as you prospect.

What problems is the product solving and how is that benefiting you?
What accounts to focus on based off what Bombora topics are searching. Targeted messaging and focus for conversation topics based off of their searches.

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
Bombora provides strong and timely account insights

What do you dislike about the product?
Bombora does not provide individual-level data which makes it sometimes difficult for our sales team to action the account insights.

What problems is the product solving and how is that benefiting you?
The Bombora company surge features allow us to identify which accounts are in-market and focus additional attention on these accounts. We have seen a positive ROI on this program as it allows us to spend money more efficiently on accounts more likely to convert.

Cody B.
Star Rating: 4

What do you like best about the product?
Bombora is an awesome tool that helps us listen to activity on the internet that pertains to our companies industry or specific product families. This is extremely valuable and has been validated several times proving that those looking for related terms online who have become closed-won opportunities.

What do you dislike about the product?
It takes some time for new topics to be discovered online, which can make sense because they are listening and they are not able to retro-listen. But I wish the ramp time of new topics was a bit faster. I think it's 90-120 days or something.

What problems is the product solving and how is that benefiting you?
Mass listening/prospecting into company's intentions when it comes to buying intent for software in our industry or product families. This is helpful for prospecting into new accounts but also helps to see if current clients are looking at other solutions.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Very impressed with the intent technology. It does its job of picking-up "noise" from organizations.

What do you dislike about the product?
Do your homework, be specific in your intent tags/topics. If too broad of a term, you'll get data that you cannot use.

What problems is the product solving and how is that benefiting you?
Robust tool to assist our SDR - allowing our company to get ahead of opportunities instead of being reactive. As a niche private player, our asset is our experience and deep relationships with our customers and prospects; the sooner we can start a meaningful conversation, the better the chances of winning opportunities.

Verified User in Human Resources
Star Rating: 4.5

What do you like best about the product?
To be able to create specific clusters for Marketing Campaigns or Sales Outbound. Creating a wide audience for Marketing Campaigns and a smaller, higher-value audience for sales outbound efforts.

What do you dislike about the product?
No real dislikes - it took us a while to find the best threshold (Average Score) to give us a steady amount of companies to provide to sales for outbound.

What problems is the product solving and how is that benefiting you?
To show who is interested in our topics/clusters to pinpoint specific messaging to those companies. Also to use the intent data on Marketing Campaigns and where to focus our time.

Kate T.
Star Rating: 4

What do you like best about the product?
Bombora data is, simply put, very cool. It data has enriched our sales & marketing processes in a variety of ways. On the marketing side, we have centralized Bombora data alongside our first party content data and are able to segment companies and contacts into highly relevant campaigns. On the sales side, we have centralized Bombora data and created robust processes for SDR & sales teams to action it. It has given our marketing team a ton of insight that is valuable to the business, increasing our clout, and helped us to align messaging, outreach, and prioritization across teams.

What do you dislike about the product?
The data has on occasion failed to refresh and sync with our CRM integration. Because the data is so embedded in our processes, this causes issues and delays within various teams and extra work for us to reset workflows & dashboards. This is ultimately a pro - we love the data too much to miss out on it! However, it is something that I trust is being addressed to ensure we can rely on it across the business.

What problems is the product solving and how is that benefiting you?
The key problem are are addressing is focus: which companies should we be focusing on, and how can we align sales and marketing around these companies? We have been able to create processes to streamline outreach and campaign activity around key intent signals.

Verified User in Translation and Localization
Star Rating: 3.5

What do you like best about the product?
Metro Area is quite helpful tool to at least track someone's area down.

What do you dislike about the product?
Need for SalesIntel as well is a bit unfortunate.

Recommendations to others considering the product:
Make more of an all in one service instead of needing to have salesintel. a solution where it is all 1 package would be nice to see.

What problems is the product solving and how is that benefiting you?
No real problems, it's just a bit time consuming when you need to take that data and put into another system and spend money on that system as well

Verified User in Online Media
Star Rating: 4

What do you like best about the product?
Weekly reports were beneficial and customizable

What do you dislike about the product?
maybe more understanding of how we can continue to utilize

Recommendations to others considering the product:
make sure you understand and use the weekly reports

What problems is the product solving and how is that benefiting you?
as stated above what we were doing seemed to have an impact as the reports reflected

Robert T.
Star Rating: 5

What do you like best about the product?
This is built with Salesforce nuts and bolts so it comes ready to roll out of the box. Their CSM's, Implementation Team, Sales crew and others "get it" they know the challenges we are facing and have done the homework-- I am truly impressed every time I have a call, Zoom, or email how fast the question is answered and with an educated reply. It is Lightning ready and if your teams know Salesforce--> they will learn Bombora fast!!

What do you dislike about the product?
This is not a dislike -- this is my impatience ok- I wish we could get more than 2 updates a week-- but this is not an issue at all. I am just the guy who also hits "refresh" during the elections every 2 minutes. I can't think of anything I "dislike".

Recommendations to others considering the product:
De-Dupe your accounts, find a good list of target accounts you have never had Opportunity's with and make sure you have these domains in Salesforce- Also make sure you have a good Lead sourcing and marketing ready to get on these target accounts if they show to be surging. Have fun and remember you can't get it all done in 1 day :)

What problems is the product solving and how is that benefiting you?
We had lots of blind spots due to our long track deal cycles- if we missed out on RFP's or upsells with current clients we missed out "for years" and the added benefit of knowing when your current customers were possibly shopping to "churn" is huge-- cost of losing customers is huge. We are also learning what topics we need to focus on for Webcast content and others we can look at slowing down / retiring.

Max S.
Star Rating: 4.5

What do you like best about the product?
The data available is very good and helps both our marketing and sales teams prioritize which accounts to go after. The platform itself is pretty easy to use and bringing the data into HubSpot through the integration is a big help. The ability to see the topics that prospects are researching plays a big role in the messaging used by both marketing and sales. With the integration with HubSpot, you can set up workflows that automatically pull in contacts from surging companies and put them into a workflow.

What do you dislike about the product?
With Bombora, you don't get contact level data. However, I know this isn't really possible since they get their data from across all different platforms, unlike how TechTarget owns their own network of sites that requires users to register an account in order to access their content.

Recommendations to others considering the product:
Really think through the topics that you want to have. Integrate it with your CRM and use a data enrichment tool like ZoomInfo so that you can grab the contacts at the surging accounts and perform outreach.

What problems is the product solving and how is that benefiting you?
Seeing which companies are in-market for our solution. It really helps point our sales and marketing teams in the right direction of quick wins. The benefits are that our reps can look at the surging topics and craft outreach based on those that really resonate with people.

Mike Y.
Star Rating: 3

What do you like best about the product?
The upsides of using Bombora are the surging topics it provides to our Sales team. Sales is able to facilitate and hone in on these topics the accounts are surging on during their conversations. This helps both for prospecting but also upselling/cross-selling current customers with other product SKUs.

What do you dislike about the product?
While Bombora now integrates with Sales Engagement tools such as Outreach, the integration needs to be stronger to show us specific reporting on the tasks that are created. Most of our reps live within Outreach and not being able to filter by these tasks that are created slows them down in terms of being able to proactively reach out to these surging companies.

Recommendations to others considering the product:
Make sure you have a detailed comms roll out plan and how to enable your reps to effectively managing these surging topics

What problems is the product solving and how is that benefiting you?
We are solving a gap we had related to intent data. The benefits mostly come from net new accounts and or customers where we are upselling/cross-selling and allows us to further sell our different products, features, etc.

James G.
Star Rating: 4.5

What do you like best about the product?
The breadth of search terms. We can see so many different areas of focus that orgs could surge on. The ability to cluster those in groups or segments is amazing.

What do you dislike about the product?
Some terms that we use or are very specific to our TAM are not available or don't exist. I also truly believe that you have to have multiple sources of intent data to ensure that these search terms aren't just people educating themselves on a topic.

Recommendations to others considering the product:
No data is 100% accurate by itself. So use this with other areas of intent. Data should always be triangulated. Never just send this stuff over to sales without an explanation of what it means, how to use it, and why it's important to them. I also think you really need to build a strategy around this not just use it as insights but adjust your ABM target, your ICP, and even your TAM based on these insights.

What problems is the product solving and how is that benefiting you?
It's allowed us to be a lot more strategic with our account selection. We move accounts in and out of our ABM model based on some of this data. It empowers the reps to see every week who are the hot accounts, giving them a focus on a week-to-week basis.

Liat M.
Star Rating: 4.5

What do you like best about the product?
I liked a lot about Bombora, the first is the easiness of use. I was able to provide my requirements and titles for the surge and get a clear, clean report. It a great service to know what companies are potentially fitting. In addition, the customer service is great, super kind and ready to help with anything.

What do you dislike about the product?
Nothing. Bombora reports were super clear and clean. Nothing I would have changed.

Recommendations to others considering the product:
Great company to use to find potential customers. Just plug in factors your company specializes in and receive a clear clean report.

What problems is the product solving and how is that benefiting you?
Solving he problem of having to find potential interested companies. Bombora gave me a list of companies who are looking at topics related to my company. Saved me a lot of time and searching and lowered wasted time.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Contrary to similar tools, we can see how seriously a company is looking for a product by selecting several topics. I also like the integration with Linkedin, so I don't have to update my data manually every week.

What do you dislike about the product?
Maybe we could have more details on those companies (have they visited our website?).

What problems is the product solving and how is that benefiting you?
We have more visibility on companies looking for products like us, so we can specifically target them. We've been able to get more leads from them. Our strategy is not 100% ready so not many benefits so far.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
The weekly emails have a lot of timely and valuable content!

What do you dislike about the product?
Nothing -- everything works great and is very helpful with the day-to-day!

What problems is the product solving and how is that benefiting you?
Business development problems -- benefits include improved efficiencies and greater positive outcomes!

Verified User in Computer Software
Star Rating: 2.5

What do you like best about the product?
another source of leads. related to business

What do you dislike about the product?
doesn't point out the specific person who was searching for a product

What problems is the product solving and how is that benefiting you?
another source of leads for our early reps

Brian B.
Star Rating: 4

What do you like best about the product?
I enjoyed working with Kelly Larue. She was one of the best account managers in any industry I have ever worked in

What do you dislike about the product?
I sometimes would not get the data we expected from it. Price tag is high

Recommendations to others considering the product:
NA

What problems is the product solving and how is that benefiting you?
we solved how to narrow our prospect field down to what mattered

Verified User in Financial Services
Star Rating: 3.5

What do you like best about the product?
Provides a guide of potential prospects that may have a need or want for your product/solution

What do you dislike about the product?
Information was ambiguous regarding who specifically you should be connecting with, so requires a lot of fishing

What problems is the product solving and how is that benefiting you?
Instead of 32-degree cold outreach, it bumped up reaching out to a company that was 'surging' to maybe 34 -36 degrees.

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
We use Bombora in a multitude of marketing and sales campaigns. It’s great to see which companies are interested in cloud security. Additionally, my customer success rep (Andrew Avery) is incredibly helpful and never makes me feel dumb for asking simply questions.

What do you dislike about the product?
It takes awhile to perfect the keywords but that’s not a big problem at all.

What problems is the product solving and how is that benefiting you?
Bombora helps use grow our database by showing which companies are interested in our solution. As well as who isn’t, so I can adjust our outreach accordingly.

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
I've worked with bombora for surge intent data for 2+ years. I like how they can help build customizable reports and are always willing to adjust which topics you want data for. The team is always very friendly and quick to help with any request. Their data also has a composite score which is unique to that specific city/town.

What do you dislike about the product?
I dislike that we were having some issues on negotiating the price despite being clients of theirs for 2+ years.

What problems is the product solving and how is that benefiting you?
We are using their surge intent data to determine which companies are showing interests in products and areas in which we specialize. It is very helpful to look at this data before determining our account based marketing strategy. From this I created a dashboard using solely bombora data to better gather insights and distribute to our team.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
Overall it is a super easy platform to navigate and between integrations and notification settings, it is not very time-consuming. Most importantly, our sales team trusts the data. There is always a big challenge in getting sales buy-in on this type of intel.

What do you dislike about the product?
At this point, I don't have anything I dislike to highlight. Bombora serves up the intel I am looking for.

Recommendations to others considering the product:
Do your due diligence on choosing the exact surge topics and develop automated reports that shares surge data with sales on a weekly basis.

What problems is the product solving and how is that benefiting you?
I've been using Bombora for a little over a year and find it to be extremely valuable in determining which accounts our sales BDR team should focus on now, as well as where to spend our limited account targetted advertising.