Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a […]
G2 Rating:
(1027 reviews) |
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Reviews
Ryan N.
Star Rating: 1.5
What do you like best about the product?
I guess the fundamentals are there, like their name though they have just 'drifted' the last few years
What do you dislike about the product?
Having been with Drift for 3 years the best summary I can give is that this is a company in decline. We recently decided not to renew. First year we had a full customer success manager with QBR's, 2nd year we had a customer success manager, I mean i knew his name and he helped escalate technical support tickets but he wasn't a ''success'' manager in the sense of helping us optimize our playbooks, no regular meetings; 3rd year the CSM just disappeared - nothing, nada. When the time came to renew about 2 months before, suddenly they took an interest in our account (money). When I asked ''oh nice to hear from you, but where have you been the last 10 months'' they said, oh we took away CSM managers on your account level, now there is just CSM on demand. Now I have no idea what ''CSM on demand'' as a concept is, but when you're paying $15K p.a requiring an I.O/contract and C-level signature I think this type of martech buy deserves a CSM. Even if the frequency of meetings need to be reduced, you can have a CSM reviewing an account every 1-2 months. They just removed this and never even told us!! Aside from there downgrading of their CMS function and lack of transparency, they seem to have moved their basic customer support to India. These chat support handlers are appalling - I mean they know nothing. My knowledge of Drift is better than theirs. The one exception to this sea of mediocrity is Natali a CS representative based in London - who deserves a huge pay rise. In terms of product, again nada, nothing. I literally saw just one product release over the last 2 years. Everything else needs improving - their playbook builder, reports - all need UX/UI improvements. I am currently onboarding with Qualified and the difference is light and day.Drift is missing simple things like the ability to move the playbook around by mouse, to change the width of buttons, to customize the chatbot UI. Intergrations are also minimal and poor, exasperating our marketing ops team.
What problems is the product solving and how is that benefiting you?
They are supposed to support conversational marketing and they could if they had a customer success team in place and a product team shipping new products and product improvements.
Brad N.
Star Rating: 3
What do you like best about the product?
The customer support and services team are amazing. They offer many invaluable features and enhancements on top of chat. The features enable us to see and track the companies of "anonymous" users. Very simular to services you'd find with 6sense or other dark funnel tools.
What do you dislike about the product?
We purchased Drift mainly for the chat feature. It's functional, but I lacks many common and expected features. The workflow can be very complex to create. The "modules" in the chat (the copy in if/then flows) are not global content areas. Meaning, you have to recreate them for each and every workflow. This also means you can't report on a questions/comment area across multiple chats. In other words, I can't see common dropoff points across chat flows. The reporting is very weak and lacking. Lastly, they sell "AI Chatbot". There is nothing AI about the chatbot. It's nothing more than if/then based responses on a database of keywords you have to manually create. It's a very laborious process. You have to input the key word, then tell Drift exactly what response or action to take. With today's technology, I would have expected a site scrape and search-like feature.
What problems is the product solving and how is that benefiting you?
Drift provides us with a basic chat service. We were hoping to be able to use the AI Chatbot feature, but it has been very underwhelming. It is functional for live chat, but has taken a lot more work to implement than expected.
David F.
Star Rating: 4.5
What do you like best about the product?
The expertise of the Drift support crew is a huge help. If you're able to get their experts to dedicate some hours each month it will pay dividends for you. The reporting is great, however as with most 3rd party integrations it's important to have clarity on the metrics and how they translate to $ (new or existing).
What do you dislike about the product?
It takes effort to make work, but then so does every 3rd party platform or plug in. A big part of Drift's success comes down to how well you onboard the platform and how engaged or enthusiastic the Drift users are.
What problems is the product solving and how is that benefiting you?
Drift solves the problem of 'time to respond' to requests. Drift provides a more instant response compared to emails or forms. This provides a better experience to those that engage the bot.
Katie C.
Star Rating: 5
What do you like best about the product?
The Drift team has been so incredible during our onboarding phase. The backend of the playbook builds is so easy to use and make changes as we learn from the data. I am excited about the launch of the comment feature so colleagues can provide feedback on the playbooks. We are so excited to get started to start connecting with our prospects and customers on a more personal level.
What do you dislike about the product?
So far I have not had anything that I dislike. I think one of the biggest challenges will be balancing the time our team is available for chat with internal and other meetings in our day to day.
What problems is the product solving and how is that benefiting you?
Drift will help us connect with our customers and prospects in real time, direct current customers to support options, quickly book meetings with prospects, allow web visitors to quickly find content they need, and help us invite prospects and clients to upcoming events and webinars.
Kerry R.
Star Rating: 5
What do you like best about the product?
Drift provides an endless amount of resources and integrations to ensure our experience is as successful as it can be. We are able to integrate with many of our internal data platforms (Salesforce, 6sense) to know more about our prospects and provide them with the best user experience. This top notch experience helps drive prospects through the funnel and influence high value conversions. We also have a great customer experience team to support our account, which makes all the difference.
What do you dislike about the product?
We do not see any downsides to working with Drift.
What problems is the product solving and how is that benefiting you?
Drift is online 24/7/365, which allows prospects to convert at anytime of the day or night. Without Drift, we would not be able to capture folks at the right time with the right messaging.