Pavel I.
Star Rating: 4.5

What do you like best about the product?
I'm using Marketo on a daily basis, digging into 2 completely different instances in terms of usecase and setup. I love the fact that it's operation is based on small simple steps - I very often compare it to Microsoft Excel - using simple formulas (flow steps) and stacking them together (smart lists and campaigns) can take you a long way. The Marketo community is a super valuable addition to the package as there is often an exlpanation to anything you might be struggling with, or if it's not there yet, the people in it are very supportive and always willing to help.

What do you dislike about the product?
Support can do a bit better. There have been times when I'd need to go back and forth with the agent in order to explain something again and again until they understand. Marketo also usually presents the organization with a quick start template for emails and landing pages, but this rarely covers all needs and so far it has never been updated with newer designs or features.

What problems is the product solving and how is that benefiting you?
Marketing automation is top of this list, of course. The time saved hugely benefits the team and organization. Being able to use report subscriptions and webhooks and connect Marketo to the corporate chat app is also a convenient way to keep everyone updated.

Regis N.
Star Rating: 4.5

What do you like best about the product?
It is a marketing automation platform that is currently at its maximun capacity because it has a variety of functions that adapt to different companies, providing the ideal customer acquisition functions through automated marketing campaings managing to provide product information to potencial customer so that in this way you have as a benefit the increase in sales, also has a system that is responsible for creating events to maintain interaction with customers from anywhere the are.

What do you dislike about the product?
It is also important to reinforce the stability of the templates as they tend to break easily, generating a certain instability in this departament.

What problems is the product solving and how is that benefiting you?
With Adobe Marketo Engage we have not only managed to improve our marketing management of our products, but we have also managed to maintain an ideal interaction with all our customers, it has also managed to synchronize our sales system with the marketing data scoring all potential customers as it tracks the account management of each one constantly

Jordan M.
Star Rating: 3.5

What do you like best about the product?
Marketo Engage has great tools to target your audience, report on the results of your email campaigns, and design aesthetically pleasing emails and landing pages. It's fairly intuitive to use. While there are a lot of tools for more advanced users, newer users can also jump in with a bit of training.

What do you dislike about the product?
The user experience of building emails and campaigns can be very frustrating. For example, spacing surrounding email components appears much differently in the Marketo email preview than it does in your inbox. About 50% of the time, when you add an image, link, or token to your email, it disappears upon saving and you need to add it a second time. Almost every time you add a line break in your email, you have to save the component, open it again, and save it again before Marketo will reflect the space you added in the email preview. These issues have been happening for years. If Adobe can fix these issues, Marketo will have a much better user experience.

What problems is the product solving and how is that benefiting you?
Marketo helps us reach our customers and determine which messaging resonates most with them. We can be more productive and bring in more revenue when we know which offers and which messaging are most appealing to our customers.

Pradeep S.
Star Rating: 4.5

What do you like best about the product?
The Marketo Engage solution provides an incredible academic training given by professionals directly linked to the Marketo University, the program is demanding and very complete, they teach you how to take advantage of the software 100% The marketing campaigns adapt to any need and are automatable and self-manageable. It provides scalability benefits that other programs do not have and the ability to obtain reports of each stage of the campaign being carried out. The tools for email management is also another important option to be valued within the platform, as it allows you to create all kinds of campaigns that are sent to your customers via email, with the possibility of also expanding all these procedures to social networks to provide a more robust and complete marketing. The synchronization with SAP C4C is a very important tool within the company as it allows us to manage a data flow in a simpler way, working very well with Marketo, the integration is powerful for studying data from potential customers and new customers, which are then analyzed by the marketing department for management.

What do you dislike about the product?
The software is robust and meaningful, but needs to improve some options, we have the case of the landing pages very important in marketing work for our company, these are complex to work with because you have to have some HTML knowledge that Marketo does not provide in their training, we mostly hire qualified marketing staff to increase sales not programmers. The following detail also needs attention since the software is not customizable, the interface is ambiguous, and I think it is about time that Adobe specialists update this, the software has been on the market for a long time and I have not seen significant changes.

What problems is the product solving and how is that benefiting you?
We are an IT company with a very large marketing department and with many services which have benefited since we implemented Adobe tools, including of course Marketo Engage, currently provides us with solutions for search engine optimization and website marketing, including also is the options we manage and work with, content marketing and social media marketing. Currently, we are also working with Affiliate Marketing. Marketo has improved our system a lot in this aspect, we value this software a lot. We manage projects as well, so the tool is the axis of our marketing projects, their solutions are so complete that I want to recommend the program to all new companies that are starting in the world of digital marketing.

Marco P.
Star Rating: 4.5

What do you like best about the product?
It is a fairly complete tool, focused on marketing automation composed of webinars, form editor, landing templates, which significatly help you to elaborate reports though the management and analysis of programs that contains Adobe Marketo Engage, being this has a quite striking workflow management, taking into account that this engine is what makes this software quite attractive.

What do you dislike about the product?
Taking into account that this is a very complete software but at the same time is complex, which leads to have a fully trained staff when you start using Adobe Marketo Engage for the first time because it tends to be bit confusing since the tutorial does not cover all of its functions, however after configuring the software according to your needs it is very intuitive and works efficiently

What problems is the product solving and how is that benefiting you?
Previously we had a deficit in marketing management, but at the time we started to run marketing campaings perfomed by Adobe Marketo Engage we have been in a fairly significant economic increase, just as from that moment we also managed to improve workflow management, report analysisthrough integrations we managed to cover more customers, until today the experience we have had this software is excellent, and we hope to continue to enjoy it.

Indra F.
Star Rating: 4.5

What do you like best about the product?
I consider Marketo Engage the number one tool to manage our B2B marketing clients, its marketing automation options are simply spectacular, the account based marketing tools are another of the opportunities that the software provides to improve the best customer experience, the email marketing campaigns is another feature that is highly valued by our team. The personalization of the service is done in real time and its reporting options allows us to better manage our sales process, including options to manage events. Undoubtedly Marketo offers the best content personalization features that I have been able to use, including multichannel interaction within the platform, we can always optimize our services with this tool.

What do you dislike about the product?
The software performs its tasks optimally and without problems, however, the interface of this program is outdated, in short it is not attractive to the eye would be interested in future updates to have more dynamic in terms of customizing the image of the program. Another problem is its high cost, this tool can not be used by any company you have to shell out a good amount of money for its acquisition, the demo version is not very complete you have to be forced to pay the subscription to have access to the content and to really test the program. The interface in its stagnation and longevity is difficult to handle for newer users.

What problems is the product solving and how is that benefiting you?
This service has allowed us to improve our customer management as well as our sales within the company, with this software our marketing automation functions have increased, improving all our services in the process. Thanks to this tool, we have been able to track our sales funnels effectively, improving our economic performance and growing our services over time. In the area of social networks we have benefited greatly since the management has improved since the implementation of the service. It is a communicative tool, our email marketing campaigns have grown up to 30% in the last year, obtaining higher and higher profits.

Jalil B.
Star Rating: 5

What do you like best about the product?
It integrates easily with most CRM software on the market, so I consider the tool automatic and versatile, the initial configuration is very intuitive, in Marketo we have options to filters, data management, which go very well with the tool. The bulk of the platform and undoubtedly the most attractive is the ability to manage marketing campaigns, what more to say that the platform is the number one worldwide for marketers, integrated with the Salesforce Marketing Cloud platform, it becomes an infallible synchronization system for enterprise marketing management, I consider this tool the cradle of email marketing campaigns, social networks and many more market management. The flexibility for the commercial workflow within the platform is excellent, automate your entire system and marketing flow is the main aspect to take into account to acquire the service, leads can be managed from the platform as well, obtaining reports is another aspect to take into account of this service, undoubtedly the best solution for marketing and sales.

What do you dislike about the product?
I can not judge negatively the software the truth is that it has offered me the best marketing solutions, however, we have to work on the reporting option since I consider it is the weakest, another problem is its cost Marketo Engage varies greatly in its prices compared to other similar services, I do not consider this a limitation, but it can cause problems to smaller companies, the initial group configuration or called learning curve can become complex if you do not have previous knowledge we are a team of 5 people and the truth synchronize with the tool took us more time than estimated.

What problems is the product solving and how is that benefiting you?
With Marketo we manage most of our email marketing campaigns, as well as customer management and workflow, it is a complete ally for the management of customer information that allows us to create solutions to obtain more visits and purchases within the platforms of the customers we manage, it has provided us with marketing automation that other tools have not been able to, it is also a proven solution for obtaining reports and this has benefited us a lot within the company. It has also allowed us to track our sales function, as well as develop and execute ideas for sales funnels.

Dylan E.
Star Rating: 4.5

What do you like best about the product?
Initially whithin its most attractive functions is the marketing automation helping to facilitate the campaings of the services that are carried out in the company through email as well as performing very objective analysis of each customer who enjoys the benefits proveded and in this way effective communication is achieved according to the content that each user needs.

What do you dislike about the product?
One of the disadventages of Adobe Marketo Engage is that the trial version does not have all the functions that the software really offers, which may you hesitate at the beginning to hire the service, but once you have purchased the full package, it difficult to find any disadvantage.

What problems is the product solving and how is that benefiting you?
Whithin our company there was a great weakness in the marketing system of our products, as it was difficult to get the various services that are provided by mail but with the implementation of Adobe Marketo Engage that was minimize almost entirely apart from improving these efforts which considerably boosted revenue and made our business processes more efficient.

Mohamed S.
Star Rating: 4.5

What do you like best about the product?
Marketo is a platform that offers its users many advantages because of its high professionalism and quality. One of the things I like about this platform is its ease of use because, unlike other platforms, it is completely simple and functional to use with good users. It has features that allow for analysis to understand the visibility of people who will be potential future customers of the organization. The personalization feature it offers for designing email marketing campaigns is excellent, as it allows us to create completely unique and eye-catching designs for our clients. I firmly believe that Marketo is a fully guaranteed service for marketers to achieve great performance in their organizations.

What do you dislike about the product?
I think Marketo is a great service in terms of functionality because it is very accurate and works with very few exceptions. I wish this platform had more integration options with CRM services, as Marketo currently only works with Salesforce. The cost of this service is really high compared to other alternatives, but because of the efficiencies gained in marketing, I think it is necessary to pay to get a good service.

What problems is the product solving and how is that benefiting you?
I developed foolproof marketing campaigns equipped with awesome content and really comprehensive data, which helped tie user input to my system at scale. After I started designing my marketing strategies with Marketo, I made a lot of sales. The ability to deliver results brought my company to the best of its ability.

Marwen H.
Star Rating: 4.5

What do you like best about the product?
The software excels as a tool that enables businesses to streamline and effectively manage digital marketing efforts. What amazes me most about this platform is its ability to adapt to any organization of different sizes, and its comprehensive operations are perfectly tailored to the needs of users to achieve their goals quickly and easily. With this software, I can control, monitor and instantly organize our company's market participation through various social networks. The tool is very easy to use and has a very functional interface. Marketo really offers incredible potential and is ideal for any marketer.

What do you dislike about the product?
The analytics and reporting features it offers are useful, but the performance at load time is horribly slow, which is a minor drawback but an inconvenience for me. The price is quite high, and I think there is a need to realign the cost to bring the software to the attention and make it easier for people to use it.

What problems is the product solving and how is that benefiting you?
Marketo is a tool that allows us to run great marketing campaigns. Due to his success, our company's turnover has increased significantly compared to previous years. This platform makes our organization's brand known to many people on various social networks that exist today.

Issa K.
Star Rating: 4.5

What do you like best about the product?
From the Marketo Engage platform all electronic marketing campaigns can be managed securely and competently, leads can be classified by groups, from the platform you can also manage all content to manage network marketing, emails, landing pages. It integrates seamlessly with order platforms I want to highlight the integration with Salesforce, which automates and synchronizes that customers of interest to the company are tracked and then bombarded with our best offers. The software is very customizable, that is, it adapts to any company that wants to implement it. The templates are another reason why I like Marketo, in short, working with this marketing tool is always a pleasure within our company.

What do you dislike about the product?
I have had few problems using the program is well accented within our possibilities, but we must be honest, the interface is extremely obsolete we have not had updates for a long time, I would like a more intuitive interface, innovative and with more functionality that could be better understood and that the learning curve was not so complex at the beginning, the support in many cases does not respond frequently, and the training at the Marketo university should be more didactic.

What problems is the product solving and how is that benefiting you?
In our company we are currently always looking to be at the forefront of marketing automation tools as they allow us to contact new potential customers, Marketo Engage certainly fits well to our needs. Thanks to the application we have achieved a better management of marketing campaigns, currently we make more than 2 daily campaigns aimed at a more targeted audience, with this tool it is all possible because we can administer and manage marketing effectively, getting more views and billings in the contact process, in the process we also manage to generate sales reports and creation of forms, the tool certainly makes the work for the marketing department easier.

Nicolas C.
Star Rating: 4.5

What do you like best about the product?
The personalization within the Marketo platform is very sophisticated, offering excellent synchronization with dynamic CRM, the content within the software is predictive and intuitive with options to manage emails, segmentation and reporting. It is a solid tool, marketing automation is another highlight of the program with proper handling of the flow and management. The team behind the software is another reason why I use Marketo Engage as they are always available to the buyer and always responsive to concerns, the marketing campaigns are very customizable with the ability to collect complex and heavy data. The integrations with third parties is another Marketo add-on that I enjoy as in conjunction with other tools the program is foolproof for the company.

What do you dislike about the product?
The interface despite being simple needs an update, as it is an antique. The licenses are expensive, and it would be useful for other users to have access to a demo without so many protocols. Learning to use this software is not easy, it offers many solutions, but in most cases it needs preparation as it is complex. The email editing and management can be upgraded to a more intuitive version, I look forward to more updates. We need more customizable templates, it is frustrating to always see the same options.

What problems is the product solving and how is that benefiting you?
It is an effective tool for the management and cleaning of data in the IT area, with Marketo we can control the flow of data effectively and accurately, as well as manage marketing and email campaigns. By integrating with Salesforce we can take full advantage of data transmission, in fact, we can also generate reports and manage additional fields. The management of email responses and automation is another aspect why we always choose this tool, as it helps us to detect potential customers for the company, also achieving in the process a better financial management and cutting repetitive tasks.

Hiren R.
Star Rating: 5

What do you like best about the product?
The email marketing features offered by Marketo are among the best I have used, I have the ability to test dynamic content, the reports to measure the capacity of email deliverability are very complete, it also includes in its system a simple-to-use email editor. It is an excellent choice for customer management as it allows you to manage the quality of data flows that are handled in the company with an intuitive interface and pleasant to use, in fact, customers can be scored and ranked to then be examined and studied by departments. This tool can be complemented with social networks to run marketing campaigns with calendar option and webinars, I want to emphasize and highlight especially the reports as we can give customized reports on the work being executed.

What do you dislike about the product?
Marketo Engage is a very complete tool, I think it is the one that best suits companies today, but there is always room for improvement options such as integration with Salesforce, I think we also need tutorials the interface has many options and the less experienced need a step by step to get into the software, since the current learning curve is high. The native reports are very complete, but they are complex to study, we need more facilities within the software.

What problems is the product solving and how is that benefiting you?
It is our main tool for email management, we handle many volumes of emails so Marketo Engage allows us to organize and manage this process in a better way, as we automate and answer our customers quickly getting better results and much more attention. It is also implemented for the management of email campaigns and social networks, where we can offer all our services in an efficient and dynamic way. Furthermore, it is very useful in the billing area as it allows us to automate the entire process of invoices receivable that are sent by email to customers.

Saniya K.
Star Rating: 4

What do you like best about the product?
Adobe Marketo Engage is helping me to manage and circulate marketing compaigns easily and reach to the new customers. Engaging with new customer become easy after applying it in our work. Finding new leads and managing leads also become easy because of using AME. I can integrate it with other platforms also. Implementing it in the existing system is also easy.

What do you dislike about the product?
AME is little bit costlier, but its cost is justifiable because of its rich feature and ability to manage marketing. Integrtaing it with other platform is easy but needs improvement. Customer support of AME can also be improved.

What problems is the product solving and how is that benefiting you?
Using Adobe Marketo Engage I can easily manage our existing marketing compains and circulate new marketing compaigns. Using this I can easily find new leads from the market. It provides many analytical options that helps us to see the performance our marketing compaigns. Its also provide automation options for automating some of marketing works.

Mohak W.
Star Rating: 4

What do you like best about the product?
For us Adobe Marketo Engage is a very useful tool for streamlining our marketing needs. By using this our marketing become easy because it allows us to organize all the info in a single dashboard. Using this I can send personalize message to the customers. It also allows me to automate our repetative work.

What do you dislike about the product?
If Adobe Marketo Engage will provide some more customization option, then it will become more useful for users like me. Its user interface can also be modified to make it more useful.

What problems is the product solving and how is that benefiting you?
Adobe Marketo Engage is helping me to solve our problem of stramline marketing. By using this, I can easily organize all the marketing information in one dashboard. Using this I can easily reach to my B2B as well as B2C customers. I can easily message them personally. It also allows me to automate some of repeatative works that saves my lots of time and money.

Joy M.
Star Rating: 5

What do you like best about the product?
Update May 2023: I have been using Marketo for 11 years now and am still a fan of the platform just as much as I was 11 years ago! In fact, I have built my career around helping other organizations with Marketo implementations, optimizing their Marketo instance, and marketing operations processes such as lead lifecycle, scoring, and so much more. I received the Marketo Certified Architect certification in 2018 and am now a 2022 Marketo Champion...a group of elite Marketo users that I've learned from for years! Marketo continues to innovate and provide for me in so many ways - from business scalability and growth to career growth, and I'll forever be grateful this platform exists. I appreciate the product innovation and product roadmap that Marketo has. Original Review in 2013: One of the main things I like about Marketo is the vibrant user community - whether you have a question about the platform, have an idea to submit, or just want to see what other best practices other users are doing, the community offers a great space to connect and collaborate. The community is very active; I have learned a lot of tips and tricks just by reading the discussions, questions and ideas submitted by users and Marketo Champions. The community feels like an extension of our marketing arm within our organization. I also love the organization of Marketo - their easy folder system makes it easy to see the logic behind the campaign, every asset of the program, and the progression steps in which a lead flows through the system and (if you wish) integrate into your CRM solution. My productivity has doubled since switching to Marketo about one year ago; it is so easy to create a program, asset (email, landing page, form, etc). Now that I have been using Marketo for about a year, it is easy to clone a program and make a couple tweaks for fast program set up. I also love the integration with Marketo partners in LaunchPoint; it makes it easy to conduct a webinar, for example, by integrating directly with our webinar platform of choice. LaunchPoint really helps bring the solution full circle with its offerings and capabilities.

What do you dislike about the product?
Update May 2023: Marketo has expanded many of their training offerings since my original review. In addition, the Community has continued to expand and grow. Original Review in 2013: One thing that I would recommend from the start is investing in using a Marketo consultant in their professional services team to get up and running during implementation of the platform. Their professional services team really helped us get our questions answered fast and the answers were relevant and tailored to our business needs. Without this additional support, we would not have been up and running as fast as we were. The basic training was just too basic for our needs.

Recommendations to others considering the product:
I would highly recommend Marketo to any organization seeking a marketing automation platform solution. It is always the right thing to do your due diligence to determine which platform fits your business needs the best, but it is very likely Marketo will end up in your top 2 or 3 choices anyways. Marketo has put together a great team of employees and a great product. I highly recommend including them in your consideration set.

What problems is the product solving and how is that benefiting you?
Marketo is a staple at every in-house role I've had, as well as now helping clients implement and optimize it. The core problems it's helping solve is around lead management and lifecycle, scoring, campaign execution, sales insights, reporting and more.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
I have been using Adobe Marketo Engage for about two years and there are still new features I learn about everyday. It seems there are endless opportunities to improve your experience, specifically depending on how you choose to use it. We used to use HTML emails that we would paste, whereas now, we are able to use the templates and tokens which has been faster and easier to create emails.

What do you dislike about the product?
While I previously mentioned that the options are what I like best, they also make it difficult to know if we are creating and sending our emails in the best way possible. There is a lot of trial and error with the options we are able to use.

What problems is the product solving and how is that benefiting you?
With the Marketing Automation, we are able to save so much time by automating a process that does not need to be manual. Specifically with using tokens and templates, vs previously editing HTML emails, it makes it easier to avoid mistakes and keep consistency over our emails.

Marshall S.
Star Rating: 5

What do you like best about the product?
The flexibility, by far, users can do so many variations on program and campaign management that is not available with tools like Hubspot and Pardot. Adobe keeps investing more in its modules and integrations. We use Marketo as a true marketing hub and hope to add more Adobe connections and other native connected tools in the future.

What do you dislike about the product?
A few of the modules are outdated and could use a refresh, like the RCE and other Analytics areas. They switched Deliverability tools and it has very limited access compared to the last tool. There are a lot of exciting features, but it would require an additional cost. I also sometimes struggle with standard marketing users getting used to using the tool, so we tend to keep most build activity to operational people - which means a lot more work for us.

What problems is the product solving and how is that benefiting you?
Marketo is great for connecting all of our data and lead sources and tracking the progress through the buyer or customer journey. It is our hub of technology and our connection to sales.

Ashfaq A.
Star Rating: 4.5

What do you like best about the product?
Marketo is the best Marketing automation tool I have ever used as it makes things much easier, campaigns, programs are much customizable and onething Marketo can do is give a very impact to people who are passionate about learning, if any would like to get their career shaped they can get Marketo certification and get hired for very good pay.

What do you dislike about the product?
Emails and landing pages are not very well designed and we need to have a developer team to have this build and customized.

What problems is the product solving and how is that benefiting you?
Adobe Marketo Engage is solving the need to automate the whole marketing cycle of lead and help us identify the potential buyers. This increased the productivity as well as results we expected. Reporting needs to be improved. Designing emails, scripting modlues need lots improvement. Campaign processing and other automation systems such as integration launchpoint are excellent but need ease to integrate more applications.

Nadeem S.
Star Rating: 4.5

What do you like best about the product?
I mostly liked its ability to automate our marketing campaigns. Its saves our time and money. It helps me in my lead generation journey as well. Because of its easy UI, I can use it easily and implement it for automating marketing task. I integrate it to our crm system to store lead data.

What do you dislike about the product?
I am using it from past one year, and while my this journey I have not seen anything in this tool to dislike expect its customer service.

What problems is the product solving and how is that benefiting you?
I am a professional marketor and I use to generate new leads from the market. For this purpose, it helps us to find leads by understanding behaviour of user. I can easily track my marketing compaigns also, so that I can see the performance.

Robyn H.
Star Rating: 5

What do you like best about the product?
Marketo has a complete marketing automation platform and marketing operations platform. From email sends to nurture programs, from triggered web content to total scoring and routing, Marketo can do it all. So many tools on the market focus on ease of use but lack critical functionality. Marketo has all the functionality needed for marketing operations.

What do you dislike about the product?
Because of its complexity, Marketo is more complicated to stand up to. In addition, there is a learning curve to get the most out of Marketo. You will need to dedicate a resource to manage Marketo.

What problems is the product solving and how is that benefiting you?
Email Sends Creating a buyers journey and using nurture programs to provide the right information at the right time to prospects and clients Email Newsletters Alerts (Slack alerts, text alerts, email alerts) Scoring to create Marketing Qualified Leads to pass to sales Triggered campaigns based on behavior of prospects/clients Lead routing and lead assignment

Rares R.
Star Rating: 3.5

What do you like best about the product?
The processes of setting up emails and automating campaigns are easy to do once you understand the logic. Marketo provides the possibility of adding many filters and triggers which can help you automate almost everything. I like how the folders and files are arranged, it's easy to understand and use. I also like the possibility of segmenting the email and landing page content through the dynamic content option, which helped us in providing our audience with different types of materials depending on countries, product types, and so on.

What do you dislike about the product?
Marketo was the first software that I used for Email and Marketing automation and it was a bit complex to understand at first. There are a lot of options and some of them are not that intuitive. Also, the reporting part of Marketo is a bit tedious and the dashboards are not that pretty, people might have a difficult time in generating and understanding reports when they want to get into very specific information. The coding part might be a bit complex and difficult to set up in some instances.

What problems is the product solving and how is that benefiting you?
Marketo helps us maintain and grow our database, and also offers us the opportunity to engage with our leads and customers with regular email campaigns, nurture campaigns, and webinars with the help of integrations (GoToWebinar). Marketo helps us grow the Marketing pipeline by automating engagement with new leads and helps reduce client churn with nurture campaigns for inactive users, different product types or onboardings for new users.

Dawood K.
Star Rating: 4

What do you like best about the product?
This showcasing computerization item is perfect in pretty much every manner. My #1 things about Market are the accompanying: Something I like most about the Market client care group is that they are dependably accessible and will assist you with addressing any issues you might have. It is a lead evaluating stage for new entrepreneurs to assist them with running a powerful and beneficial activity. Messages are sent rapidly. Both the data alliance and the mechanization framework are compelling. The choices for inclusion information and memberships have simplified it for us to impart the material to outsiders."

What do you dislike about the product?
Still i didnt find any dislike for this app.

What problems is the product solving and how is that benefiting you?
this application can automate marketing campaigns. This has led to us being in charge of managing our lead generation and nurturing efforts at this time. This platform provides more personalization than any other when compared to others. It is also extremely important for us to be able to integrate third-party platforms and applications with the platform with ease since they can be quite complex to integrate with other platforms and applications.

Verified User in Pharmaceuticals
Star Rating: 5

What do you like best about the product?
Marketo offers so many great features, and perhaps my favorite ones are the ability to create custom objects, custom activity, and program member fields to better define your profiles in Marketo. Marketo is great for sending emails at scale to a large audience like 1MM, 2MM, 3MM+ users.

What do you dislike about the product?
Sometimes the API connections are slow, and you cannot upload data as they limit the concurrent upload channels at 10. Also, post campaign activity data can come late, as late as two days post the campaign send date.

What problems is the product solving and how is that benefiting you?
Marketo is used for various use cases, and the most common uses are: ad hoc emails, trigger based emails, personalized communication, internal communications, and partitioning of target audience based on different segmentations.

Alex N.
Star Rating: 4

What do you like best about the product?
I like the email design editor. It is very easy to learn how to use. I also like the flow of actions in Marketo - it was one of the first platforms to behave as a Marketer thinks rather than being a place where you hunt around and find the things you need to configure.

What do you dislike about the product?
I can't think of anything. This is one of the better platforms to use if you are starting up your knowledge of Marketing automation. It does seem to be very confusing to new users however. I think if people can put in the time to understand how it works before implementing they will have a better time using it.

What problems is the product solving and how is that benefiting you?
We needed a new platform to be able to create leads and send them to Sales as part of native functionality. This has been able to solve this need so far.

Chiranjeet S.
Star Rating: 5

What do you like best about the product?
Easy to use and powerful database segmentation, personalization, lead lifecycle management. Marketo system token and my token supercharge your program scalability and customer intimacy by using out-of-the-box Marketo reports.

What do you dislike about the product?
Lacks drag and drop functionality for building emails and landing pages, need to have expertise in HTML and CSS for creating email templates and landing pages, or take a support of agency that can help you build these templates and you can clone it for your respective marketing campaigns types.

What problems is the product solving and how is that benefiting you?
Using Marketo can are able to manage lead life cycle and downstream of leads, score leads and share marketing campaign insight with sales team to take action on the right time, and close deals faster.

Verified User in Financial Services
Star Rating: 5

What do you like best about the product?
What I like most about Marketo is the support I always feel like there is a way to find a solution be it searching the community, calling support or going to user groups there is never a dead end. I began using Marketo early in my career and I have only ever found new things to add to my skill set. That's what I like most is that I don't ever see myself being bored using Marketo because there is always something new to discover.

What do you dislike about the product?
I wish certain highly voted updates were made to Marketo be it as simple as minimize all or not going to design studio after approving an email. It is the little things that I'd like to see make my experiences with Marketo easier.

Recommendations to others considering the product:
I would recommend and make sure you have a plan for how to use all the features available.

What problems is the product solving and how is that benefiting you?
Hyper personalization is our priority right now and Marketo makes it easy to implement. I still need to do the research and optimize the best emails to use in our programs, but Marketo is a great tool for that. The other priorities we have are database hygiene and updating our templates.

Verified User in Mechanical or Industrial Engineering
Star Rating: 4

What do you like best about the product?
Marketo has the ability to provide a deep look at the customer 360. Designed for B2B it simplifies Lead and contact objects into a flat "Person" with a total history of that person's digital and offline footprint. The munchkin tracking cookie allows markets to see every digital touchpoint and sync audiences between other tools and the Adobe Experience Cloud.

What do you dislike about the product?
Troubleshooting CRM sync errors is difficult due to limited tools to monitor and run reports against. Price is based on database size so if you have a large database of unmarketable records that can be a challenge.

What problems is the product solving and how is that benefiting you?
Marketo is the engine that our demand generation programs are run on. It allows end to end automation and gives us total digital footprint of our customers that we can use for very specific audience creation for marketing as well as provide to the sales team a vivid view of the customer.

Nitanshu A.
Star Rating: 3.5

What do you like best about the product?
I like many of its features such as its ability to send personal messages. I can manage all the necessary marketing stuffs in a single place. It is easy to use also.

What do you dislike about the product?
This markting tool become life saving tool for us. Because of this tool the communication between our customers and us become very easy. So, it is very useful for me.

What problems is the product solving and how is that benefiting you?
I have used it for automating our marketing work. Because of this I can easily manage accounts related data also in a single place. It shows real time analystics also to monitor my marketing impacts.

Nick D.
Star Rating: 5

What do you like best about the product?
The Adobe Marketo Engage Community! I have had the pleasure to meet, virtually and in person, many of the people behind the supportive user community. If you're a new or an experienced user, there's so much you can still learn. I also like the scalability of Marketo. It has an enormous amount of capabilities that require to be configured but you can start simple and scale to sophistication.

What do you dislike about the product?
Adobe Marketo Engage is an impressive marketing automation platform but it comes with a very steep learning curve. While some functionalities are intuitive, others might be overwhelming. Having the right people using Marketo is very important.

What problems is the product solving and how is that benefiting you?
Adobe Marketo Engage improves our customer journey. Marketo has a ton of functionalities to help prospects in their journey by delivering the right content at the right time. Brings sales and marketing closer. Having a successful lead lifecycle with a continuously improved scoring model, enables sales to contact the right leads.

Sanjay G.
Star Rating: 5

What do you like best about the product?
I appreciate the sheer versatility and robustness of Adobe Marketo Engage. Its ability to comprehensively handle multi-channel marketing campaigns, from social media to email marketing, sets it apart from other marketing automation platforms. The granular data analytics is particularly impressive, giving me the insights necessary to tailor and tweak campaigns for maximum effectiveness. The customer segmentation and personalization features are robust, facilitating targeted marketing with a depth that's hard to match. Additionally, the intuitive user interface and the scalability of the software make it a valuable tool for businesses of all sizes.

What do you dislike about the product?
While Adobe Marketo Engage is a powerhouse in marketing automation, the initial learning curve can be steep, especially for those new to the realm of digital marketing. The plethora of features can seem overwhelming at first, which might be off-putting for some users. Another point of concern is the cost; the premium features come with a premium price tag. I also believe that the customer support could be more responsive, as issues might take longer than expected to be resolved. Finally, certain integrations can be a bit tricky to set up, requiring more manual work than one might expect from a solution of this caliber.

What problems is the product solving and how is that benefiting you?
Adobe Marketo Engage has helped to solve the challenge of effectively managing and coordinating multiple, simultaneous marketing campaigns. Before adopting Marketo, it was difficult to maintain a consistent brand message and customer experience across various channels. Now, we can ensure that our messaging is unified and targeted. Furthermore, the insights provided by Marketo have allowed us to understand our customers better and tailor our approach to meet their needs. This has resulted in higher conversion rates and overall marketing ROI.

Lena A.
Star Rating: 3

What do you like best about the product?
Marketo proves to be a remarkably user-friendly and straightforward platform to implement. Its intuitive interface simplifies constructing intricate campaigns, programs, and lists effortlessly. Marketo seamlessly integrates with numerous platforms, streamlining field mapping and ensuring smooth data flow. Building a comprehensive lead scoring model and lead lifecycle model is a hassle-free task, and the platform offers extensive customization options for creating tailored segments, prospect lists, and personalized email communications.

What do you dislike about the product?
Marketo excels in many aspects; however, it has some limitations in reporting and customer journey building. The available basic Marketo reports primarily focus on Email performance and Email link performance, lacking comprehensive insights into broader trends, monthly concerts, and performance by campaign type. To compensate, users often have to create multiple intelligent lists to obtain the desired reports. Additionally, there is a lack of capability to incorporate this information into customizable dashboards for convenient visualization. Furthermore, visualizing customer journeys within Marketo can be challenging, as they are primarily accessible through the activity segment, making it less intuitive to grasp the holistic view of the customer's journey.

What problems is the product solving and how is that benefiting you?
Our entire marketing automation infrastructure is built upon Marketo, a foundational operational pillar. Marketo plays a pivotal role in efficiently tagging new leads, ensuring compliance with privacy workflows, implementing lead-scoring workflows, and managing our lifecycle funnel. Moreover, Marketo dramatically facilitates the execution of our email marketing campaigns and nurtures our strategic customer engagement initiatives. Its comprehensive suite of features empowers us to streamline our marketing processes and optimize our overall performance.

Gabriella W.
Star Rating: 3

What do you like best about the product?
The ability to build a smart list is really intuitive and allows us to target contacts throughout our instance based on both behavior and demographics.

What do you dislike about the product?
Marketo has a lot of pain points. The email and landing page editors are nearly useless and we have to employ outside tools to build templates which is an added expense. There is no way to include subject lines in reporting unless you pay for "revenue explorer". Our instance often times out as we're scheduling emails causing us to have to reload or leading to errors. Some parts of the tool are intuitive but to get the full value we have hired consultants because Marketo support is not helpful - another added expense.

What problems is the product solving and how is that benefiting you?
We send over 90 newsletters and promote 350+ events a year via Marketo. We have our own outside subscription management and are able to sync large amounts of data from event pages via tokens. Marketo is our email automation and frontend access to our database to build audiences.

James F.
Star Rating: 5

What do you like best about the product?
Marketo has a fantastic ability to provide the user with global assets that can be referenced in multiple campaigns. With the added capability of Smart Campaigns being able to be linked together, you can automate the entire journey of a prospect. Finally the ability to clone program templates means consistent execution.

What do you dislike about the product?
Some functionality in Marketo Engage that appears tricky to new users such as channels & tags which are fundamentals to reporting, or nuances to the way Marketo collects data. This comes usually with time plus product development are fixing them one by one!

What problems is the product solving and how is that benefiting you?
Adobe Marketo Engage is our primary communications engine for sales & marketing. Using acquisition campaigns alongside engagement campaigns we are able to generate more or less volume based on the company's demands. Most importantly we can measure EVERYTHING from direct mail, to events and even web activity.

Remi Oluchi G.
Star Rating: 4.5

What do you like best about the product?
As a user, I have developed a strong connection with Adobe's dynamic personalized journey feature. This powerful tool not only identifies and prioritizes leads , but also offers deeper insights into our sales pipeline, while automatically nurturing leads. To further enhance this process, we have synchronized Marketo (Adobe Engage) with our in-house Customer Relationship Management (CRM) system, creating a seamless automated workflow. This integrated system tracks customer interactions and notifies our sales team when a sales prospect is ready to engage, resulting in a more efficient and effective sales process.

What do you dislike about the product?
The email marketing aspect of Marketo is not intutive and this leads to a steep learning curve for most users, which in turn has created complexity barriers for newer members of my organizations marketing team. Marketo also falls short in its integration with Salesforce , due to the inability of its auto identification tool to promptly identify and remove duplicated email data.

What problems is the product solving and how is that benefiting you?
To effectively utilize the vast amount of data generated from our daily customer interactions and create exceptional customer experiences on a large scale, we deployed Marketo Engage. The greatest advantage of this tool for my team is its Artificial Intelligence (AI) technology that efficiently utilizes customer data to automate intricate marketing tasks and workflows, as well as to identify and categorize potential sales prospects and target audiences. This capability has greatly improved our marketing efforts and has been instrumental in enhancing customer experiences.

Matthew H.
Star Rating: 3

What do you like best about the product?
The knowldge that we current have on the team as well as the ability to have thing set up the way we are use to

What do you dislike about the product?
The amount of issues we have been having. It has been very slow,

What problems is the product solving and how is that benefiting you?
It is solving the way we promote to people in our database on news and products that we are able to put in front of them through the us of email. We can aslo track people who are vsisting our site that have been downloading our content

Mark v.
Star Rating: 3

What do you like best about the product?
Easy to use, quick tool, data gathering is super fast and solid. There are a lot of ways to personalize the setup and experience regarding programs, emails (templates and snippets) and flows.

What do you dislike about the product?
GUI might feel a bit inconvenient at some times. It might be a bit outdated. Some functionalities that other tools have don't work in Marketo, so sometimes we are not making the best from our email marketing because of this.

What problems is the product solving and how is that benefiting you?
Sending commercial newsletters, setting up automated (smart) campaigns to engage our users. Customer Journeys for all types of users (free, trial, paid). We have triggered journeys, scheduled journeys (daily) and one-off campaigns.

Ravindra K.
Star Rating: 4

What do you like best about the product?
Helpful in marketing and sales strategies, I adore this platform. We use Marketo for our B2B marketing automation, and we really appreciate how the product lets us segment, offer online customization, and build up numerous drip/nurture campaigns.

What do you dislike about the product?
At first, it can be difficult to grasp the fundamentals of how it operates; after that, you'll need to learn how to make use of all of its capabilities. Although the interface is adaptable, because the database is its primary focus, it may be confusing to new users.

What problems is the product solving and how is that benefiting you?
It works well for companies that already have the necessary technical know-how and need connectors into CRM systems. It can also be used to update data based on situations, issue internal alerts, and create LPs with the required scenarios, in addition to sending emails to prospects.

Frank v.
Star Rating: 4.5

What do you like best about the product?
The flexibility is really endless. This makes that for a complex B2B environment you can really tailor it to the specific needs you have. And in the end, most importantly, being as relevant as possible to our (potential) customers for all different products and services we offer.

What do you dislike about the product?
We connect it with Microsoft Dynamics using the "native integration". This is not working perfectly for many use cases. I hear the sales force integration works much better. It does a basic job for us, but it also gives us many errors and/or limitations. It would help a lot if this integration also gets the development and improvements it deserves.

What problems is the product solving and how is that benefiting you?
At first it helps us capturing new names in a very efficient way using the Marketo landing page builder Next it helps us tracking people in order to get enrich their profiles. This we use as input for leadscoring in order to prioritize leads for follow up by sales.

Tessa F.
Star Rating: 4.5

What do you like best about the product?
Managing customer journeys with marketo marketing uses this workflow to target specific segments of our ICP link and track to marketo insights back to our CRM records

What do you dislike about the product?
I'm not as experienced with the workflow as some other marketing members on the team. The design is a big different than other experience/outreach workflow platforms and takes me some getting used to

What problems is the product solving and how is that benefiting you?
Allowing the platforms we use in the customer journey to talk to one another and allow visibility of this plan across our CRM and marketo so salesreps also have understanding of customer journey before they actioned outreach to contacts

Kylie P.
Star Rating: 4

What do you like best about the product?
I like the fact that I can build out all of my campaigns for various purposes and pull specific reports based on what I need. I have used a few different platforms and feel that Marketo has been great for B2B.

What do you dislike about the product?
I don't love the interface. Marketo has slowly been making updates but some features are slightly outdated. I also don't like how the custom field management is set-up.

What problems is the product solving and how is that benefiting you?
Marketo has solved the problem of us wanting to send multi-tiered nurture campaigns and build out a more robust email program. It's allowed us to expand our email marketing program.

Gautami S.
Star Rating: 3.5

What do you like best about the product?
I've recently started using Marketo to coordinate with the sales team in my organization. Upsides would include - being easy to set up, doesn't lag as much as other Adobe tools, and having a fair amount of functionalities that don't take long to understand and implement. My favorite is the Sensei GenAI, which makes customizing a chatbot reasonably simple.

What do you dislike about the product?
Few downsides - Its complex UI can be overwhelming for a first-time user, and support and documentation could be better than the one prevalent. The rest of the features are decent.

What problems is the product solving and how is that benefiting you?
The lead management system, filtering sales traffic and planning multiple marketing strategies makes it easy to use and efficient. My tenure using Marketo has been short, but I haven't faced any technical issues.

Wanrley A.
Star Rating: 4.5

What do you like best about the product?
Design studio and automatizations, we can do praticaly everything

What do you dislike about the product?
information about features and programm language used

What problems is the product solving and how is that benefiting you?
Data management and Email automatizations Data sync AD network

Mukesh K.
Star Rating: 5

What do you like best about the product?
It's a one-stop destination for modern-day marketers providing multitouch marketing, CRM integrations and excellent reporting with simple user interface resulting in the best lead management.

What do you dislike about the product?
It's a powerful tool, so it is very premium and doesn't provide a newbie with an open-source platform for practice. Its documentation is a little bit messy, and all in one go.

What problems is the product solving and how is that benefiting you?
My working activities involved list pull, list upload, Building & execution of campaign components like Batch Campaigns, A/B Test Programs, Webinars, Forms, Landing Pages, Registration Pages, Direct Emails and Email Auto- Responders/Triggers, Newsletters in Marketo, Working on dynamic content, On-demand demos, and Segmentations. Working on the person source tracking and lead scoring. Prepare various types of reports in Marketo to measure the data/result.

Namrata J.
Star Rating: 4.5

What do you like best about the product?
With Seamless & Robust Adobe Marketo Engage products now no more tiredness of manually managing the marketing automation flows. The integrated solution allows to easily manage and optimize the marketing automation flows in one single platform. With an easy-to-use interface, powerful analytics, and reliable performance, one can unlock the potential of marketing automation and take the business to the next level. Try it today and experience the power of Seamless & Robust!

What do you dislike about the product?
Streamlining the data-importing process is a time-consuming task. And on that sometimes the software gives duplicate data it's more frustrating. If this is solved like we get accurate data then this software is excellent. Also, the UI can be made little more simple for better & ease of access.

What problems is the product solving and how is that benefiting you?
Streamline the task easily like do not have to do it manually as it fully automates the process. This is the major thing that an agency requires if the task is on right track then we can deliver things on time and the result can also be measured easily for a better outcome later on.

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
The ability to offer all of the marketing tools in one place, managing Leads more efficiently, AI capabilities and the ability to personalize the tools and the emails according to the organization's needs.

What do you dislike about the product?
It is a bit complex to understand at first due to the multiple features that it offers. But becomes pretty easy to use once the User gets a bit of hands-on experience.

What problems is the product solving and how is that benefiting you?
For us, the main issue was inefficient Lead Management, which the tool helped immensely in getting rid of. We had customers and higher management complaining about the deals not getting closed on time, mainly due to our system not being designed to handle multiple leads at one time. But with Adobe Marketo Engage we are able to handle multiple leads and that too much efficiently. The deals are now getting closed on time or before.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
It's fairly simple and easy to use. The Sync between Marketo and SFDC is fairly painless, especially is you fully bi-directionally sync all fields and leads. The new email editor 2.0 catches Marketo up to most B2C email tools and makes building emails from modular templates a breeze. The simple interface and tree structure make troubleshooting and organizing easy. Tokens, Snippets and Segmentations are all awesome and well thought-out features.

What do you dislike about the product?
Email deliverability is probably the biggest weakness. Out of the gates Marketo will put you in their basic IP range which isn't amazing and at some companies I have seen issues where emails don't even make it to the inboxes of their own employees. After 6 months you can go up to the preferred IP range, but that only helps marginally. A dedicated IP is the best but that comes at an extra cost. If you want to see how your emails look across a variety of clients or report on which email clients your leads use that also comes at an extra cost. You could also just buy Litmus or Email on Acid which are cheap. If you want to set-up complex nurture workflows Eloqua has the edge there. It's campaign canvas makes this process far easier than daisy chaining together smart campaigns in Marketo. The built in nurture engagement programs are very basic and can only execute emails on a linear basis.

What problems is the product solving and how is that benefiting you?
I've used Marketo for: email marketing, list uploads, campaign management, campaign reporting, language segmented emails, data management, and Landing Pages. It has proven effective at these.

Verified User in Automotive
Star Rating: 4

What do you like best about the product?
Very robust, I can create email campaigns, nurturing programs, forms, landing pages within Makerto. Also have the ability to personalize content, create segmentations, snippets, etc.

What do you dislike about the product?
On the expensive side compare to other marketing automation system. Also with the is many features, it's a steep learning curve.

What problems is the product solving and how is that benefiting you?
Nurturing leads, automate a lot of processes.

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
Marketo is very user-friendly and easy to implement. It is easy to build complicated campaigns, programs and lists without hassle. Marketo directly integrates with many platforms, with easy field mapping and data flow. It's easy to build a robust lead scoring model and lead lifecycle model, create customized segments, lists of prospects, email personalization etc.

What do you dislike about the product?
Two areas Marketo lacks are reporting and building customer journey. Basic Marketo reports include only Email performance and Email link performance. One needs to build numerous smart lists to get a report on trends, monthly performance, performance by campaign type, etc. Even with that, there is no capability to add this information to Dashboards. Customer journeys are hard to view except in the activity segment.

What problems is the product solving and how is that benefiting you?
Our whole marketing automation is build on Marketo. Marketo helps us tag new leads, it carries our privacy worlflows, lead scoring workflow, lifecycle funnel, and ghelps us in executing our email marketing and nurturing strategy.

Tahir K.
Star Rating: 4.5

What do you like best about the product?
I love that it has everything we need for marketing at one place, user friendly and quality. I have used many automation tools but every tool is missing something or the else. This is the only complete one.

What do you dislike about the product?
Very less tutorials available. Please start making tutorials available as it is easy to use hut still need some help and time to get used to it. Help section with keyword research will be great.

What problems is the product solving and how is that benefiting you?
I had to use multiple different types of platforms like different platforms for forms, landing pages, then another for email, another for integration. Here i get everything at one place.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Its engagement is awesome, the ways are amazing, how they operate really make the product worth it, i am really impressed with how easy it is for use, I really enjoyed using it

What do you dislike about the product?
Nothing, i dont find anything which was negative about it, I have really enjoyed using it, UI was really easy and user friendly, i would recommend it to friends

What problems is the product solving and how is that benefiting you?
It automated marketing and it helped with decreasing the manual efforts, it really helped with the day to day manual tasks and it helped with better reach, it was quite impressive

Tsachi A.
Star Rating: 0

What do you like best about the product?
It has almost everything you will ever need but you will probably need an expert or a developer to do it for you nothing in it is intuitive. When you'll need help - forget about it, they will not be there for you

What do you dislike about the product?
Customer service or customer success is basically none existence. You will need to use the community, Google, friends, experts and never will get answers from them directly.

What problems is the product solving and how is that benefiting you?
Marketo has the ability to do anything you dream of in marketing automation but you will have to work for it and most of the time you will need external tools to help you achieve it.

Verified User in Supermarkets
Star Rating: 4.5

What do you like best about the product?
As possibilidades de analisar, filtrar e automatizar as campanhas

What do you dislike about the product?
A parte de relatório as vezes não funciona corretamente

What problems is the product solving and how is that benefiting you?
Comunicação específica para uma base, a possibilidade de usar filtros em diferentes situações nos disparos e automações.

Jasmine S.
Star Rating: 5

What do you like best about the product?
I love the fact that it's so easy and convenient to navigate. Having an assisted dialogue makes conversations go a lot smoother and I've never experienced anything like it.

What do you dislike about the product?
The only thing I didn't find extremely helpful was the web personalization. I feel like it made navigating my site a little more difficult than it needed to be but once I figured it out, it was easier to work with.

What problems is the product solving and how is that benefiting you?
It is helping me so much with marketing techniques. It shows ways to best implement your marketing needs in the most successful way possible. My business performance has increased a lot since utilizing the program.

Aarava K.
Star Rating: 5

What do you like best about the product?
I like it's flexibility. I like how it aids organizations with insights on their businesses usage and needs. I like that it has many extensions to choose from.

What do you dislike about the product?
No discords at all. I love it's tools that allows teams of co worker's in organization to be unified and share information through tags easily and get their job done well.

What problems is the product solving and how is that benefiting you?
It has helped our organization and our teams to stay organized with which platforms you need and how to utilize them for each of your client. It has helped in saving time and increase the business productivity. It has a very friendly interface.

Ashley R.
Star Rating: 4.5

What do you like best about the product?
I appreciate the many benefits Marketo Engage brings to businesses. It provides a highly effective and easy-to-use marketing platform for rapid expansion into local and international markets. Its analytics allow me to generate more accurate mailing lists with a higher level of segmentation in terms of personas and audience preferences. In addition, Marketo's automation capabilities allow me to quickly build detailed customer profiles while effectively deploying intelligent campaigns such as email invitations, reminders or event follow-ups across all of my communication initiatives. All of these features make it a valuable digital asset indeed!

What do you dislike about the product?
Many users of Adobe Marketo Engage find its complexity to be a significant barrier. The platform has a steep learning curve and requires ongoing engagement and smart strategies to unlock its full power. Integration with Salesforce can also bring both advantages and disadvantages; for example, duplicate email addresses or names can make proper lead integration more difficult than expected.

What problems is the product solving and how is that benefiting you?
With Marketo Engage, I'm able to better align marketing and sales. By using the lead nurturing feature, I can increase our return on investment by nurturing leads that are not ready for sales contact. This has been hugely beneficial in achieving optimal performance outcomes and achieving my goals more efficiently.

Verified User in Banking
Star Rating: 5

What do you like best about the product?
The number of integrations it offers is unparalleled and it works seamlessly with Adobe's CDP and Adobe campaign. Its tracking and coverage of all the delivery channels make it the best automation tool.

What do you dislike about the product?
It is quite extensive and is strictly meant for enterprises. it is also not too intuitive and works best when only paired with other Adobe suites of products. The native analytics capabilities are also rather weak.

What problems is the product solving and how is that benefiting you?
We were looking for an automation tool which integrated well with Adobe CDP. Since we were already using Adobe Campaigns it made sense for us to license Marketo engage due to the synergies it would bring.

Albert H.
Star Rating: 5

What do you like best about the product?
ease of use with content management, Cross-Channel Content, Personalized Experiences for users and admins, AI capabilities, polished

What do you dislike about the product?
closed source, not as flexible as open source solutions like Drupal or Wordpress

What problems is the product solving and how is that benefiting you?
Email Marketing, Personalization, Content Management

Himanshu J.
Star Rating: 4

What do you like best about the product?
Adobe marketing engage has been a game changer for our marketing team With its robust automation features and intuitive interface, we have seamlessly streamlined our campaigns, nurtured leads and achieved impressive results.

What do you dislike about the product?
Some challenges with its complexity and learning curve. The platform may require additional training and support to fully harness it's potential.

What problems is the product solving and how is that benefiting you?
By automating task such as lead nurturing, campaign management and personalized communication, it streamlines marketing operations and enables teams to focus on strategy and creativity.

Abdul W.
Star Rating: 5

What do you like best about the product?
The ability to build scalable workflows and flexibility to run effective programs/automation. With Marketo Engage, I have the ability to built a diverse folder structure to manage everything more efficiently.

What do you dislike about the product?
There are some limitations in Marketo, for example, I don't really find a way to create tracking links which I miss using in Pardot. Also, in marketo the sync behavior is different than in Pardot.

What problems is the product solving and how is that benefiting you?
Adobe Marketo Engage is helping us run marketing programs, product marketing communication, sales enablement programs, internal company communication and data management.

Gagan Preet S.
Star Rating: 3.5

What do you like best about the product?
Marketo's email delivery solutions are efficient and practical

What do you dislike about the product?
The report pulling capability is a little bit below the mark

What problems is the product solving and how is that benefiting you?
We're using AME for custom experience for our accounts based on visitor data which is in turn accelerating UX and our our sales pipeline

Verified User in Computer & Network Security
Star Rating: 3.5

What do you like best about the product?
Easy to scale campaign and program organization

What do you dislike about the product?
The clunky interface that can take long to load

What problems is the product solving and how is that benefiting you?
Automate campaigns and data processes.

Sergio S.
Star Rating: 5

What do you like best about the product?
Discover information quickly to provide personalized experiences to our customers.

What do you dislike about the product?
Learning the different Adobe Experience Cloud tools can be tedious at first but it is definitely worth the effort to adapt to it.

What problems is the product solving and how is that benefiting you?
We reach the customer more easily and offer more accurately what they demand.

Ishika R.
Star Rating: 4.5

What do you like best about the product?
It provides various analysis and performance measurement tools to make marketing more effective and target a broader range of audience. It also offers automated marketing campaigns, which is helpful.

What do you dislike about the product?
Importing data is not an easy task. It sometimes lags as it has some memory management issue. Its UI can also be improved. Other than that, it is an excellent tool for marketing.

What problems is the product solving and how is that benefiting you?
It helps us in creating better marketing strategies and helps us in creating targeted campaigns. It also saves time with marketing automation and increases productivity.

Verified User in Education Management
Star Rating: 4.5

What do you like best about the product?
The ease of usage, that is the user interface is pretty smooth and is relatively easier to master in a short span of time. Also, this tool is pretty efficient in terms of sending out massive volumes of emails.

What do you dislike about the product?
I feel the design options need some refinement. Also, there were some bugs in terms of autosaving. I have also encountered instances wherein the spam emails were poorly detected.

What problems is the product solving and how is that benefiting you?
Lead management, personalised marketing, multi-channel campaigns, marketing analytics, and the alignment of sales and marketing are all problems that Adobe Marketo Engage addresses. I feel businesses can improve from using Marketo Engage by increasing productivity, customer interaction, and conversion rates.

Arpit D.
Star Rating: 5

What do you like best about the product?
It helps to ingest lead data from a variety of sources and enables users to create smart programs, segments, and automated actions that drive business productivity. It is helping us really well in ABM and drive all initiatives on top of leads very smartly.

What do you dislike about the product?
There is a lot of junk data that accumulates in the system and there should be an easy way to filter out the leads at an initial level and maintain data hygiene. The salesforce integration error also troubles when there is an API limit that breaks the process in midway.

What problems is the product solving and how is that benefiting you?
It is helping us in end-to-end marketing automation from managing leads to creating smart programs and having a real-time sync with the leads. It is an amazing tool to automate marketing efforts and eliminate manual errors.

Verified User in Financial Services
Star Rating: 4

What do you like best about the product?
Marketo Engage is a powerful marketing automation platform that helps manage and prioritize leads for marketing campaigns. In this, we can automate borning redundant tasks and focus on offering products and services based on customer behavior and preferences

What do you dislike about the product?
It is a bit costly and may not be suitable for small businesses. Not enough documentation and resources are available online, so some users may find it challenging to get assistance.

What problems is the product solving and how is that benefiting you?
I have worked as an Adobe Marketo administrator to help clients automate their marketing tasks and analyzing their customer needs and preferences, and provide offers to customers based on those analytics

Gaurav S.
Star Rating: 4

What do you like best about the product?
Easy to integrate, create marketing assets and audience segments, targeting right audience, reporting, dashboards, integration with CRM etc

What do you dislike about the product?
It could have partner marketing capabilities , PRM, channel marketing functionality could be a great addon

What problems is the product solving and how is that benefiting you?
Was difficult to engage right audience, target earlier, by using marketing we over came that problem with details audience segmentation and accounts targeting for b2b

Verified User in Health, Wellness and Fitness
Star Rating: 4

What do you like best about the product?
It's great for creating automations for sending emails and SMSs.

What do you dislike about the product?
The design studio part is not good in terms of user experience

What problems is the product solving and how is that benefiting you?
Resolves points such as lead analysis, to generate greater customer acquisitions

Omkar T.
Star Rating: 4

What do you like best about the product?
Lead generation marketing and email marketing

What do you dislike about the product?
Reporting UI and not much of user friendly UI

What problems is the product solving and how is that benefiting you?
Lead Generation Marketing

shikha s.
Star Rating: 3.5

What do you like best about the product?
Adobe Marketo Engage is one of the best B2B marketing automation tool. Enables us to intergrate multiple third party software like Salesforce.

What do you dislike about the product?
Marketo doesn't enables various other marketing segments like affiliate marketingThis will help Marketo with a diversified software portfo

What problems is the product solving and how is that benefiting you?
Segmentation and customer journey creation has been really beneficial feature for my use.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
Advanced lead management capabilities. It allows businesses to effectively capture and manage leads.

What do you dislike about the product?
The user interface is a bit outdated and not as intuitive as some modern automated marketing platforms.

What problems is the product solving and how is that benefiting you?
With features such as lead scoring, lead nurturing campaigns, and personalized engagement, Marketo empowers businesses to optimize their lead generation efforts and drive better marketing and sales outcomes.

Robyn H.
Star Rating: 5

What do you like best about the product?
Marketo allows you to customize your marketing and allows you to scale because of the logic based campaigns and the different ways to customize. Marketo is really designed for Enterprise-level. Compared to other platforms, Marketo allows you to do more and customize more.

What do you dislike about the product?
Doing simple things in Marketo like sending an email takes longer. This software is designed for Enterprise and designed to be much more than an email sender.Because of the complexities and the ability to scale, Marketo's learning curve is long.

What problems is the product solving and how is that benefiting you?
Marketo solves many problems. From Marketing Automation, scoring, routing, creating customized journeys, Marketo has the power to bring your marketing ideas to life.

Raghav T.
Star Rating: 4.5

What do you like best about the product?
The best thing is the integration of leads from all other sources which helps to create automated campaigns. Generating leads through their lead management module is amazing which helps track through the sales funnel which can also be customized according to your requirement

What do you dislike about the product?
Too Costly for any startup that fully relies on its marketing budget and needs to cut down its expenses. Apart from this everything is up to the mark in Marketo.

What problems is the product solving and how is that benefiting you?
Automation is one of the major challenges which most of the company face. Marketo helps us to automate our campaign, data, and sales funnel which have generated more leads as compared to other platform

Ashutosh R.
Star Rating: 4.5

What do you like best about the product?
Reporting is very granular in Marketo. Especially Revenue Explorer. I also like how easily a KPI can be tracked using Channels and statuses. No need to look at GA

What do you dislike about the product?
The only thing I feel is missing is the AMP script adoption, Salesforce has it. It is not widely used but it is better to at least have a beta version. And please do something so that the reports load faster in Revenue explorer.

What problems is the product solving and how is that benefiting you?
Marketo is helping us with the lifecycle emails, we are a university and the admission process involves lot of actions and we have lot of touchpoints. and Marketo trigger campaigns help us to manage high transaction without any visible dealy.