Istvan G.
Star Rating: 4

What do you like best about the product?
Having learnt the raw basics in WordPress a few years ago and switching to HubSpot just about a year ago, I found it was extremely easy and intuitive to use once I got used to the UI a bit. Everything is pretty easy to find and you can always use the search bar to point you in the right direction. I wasn't there for the implementation but I understand from my colleagues that it was easy to do and was handled around 1-2 business days, considering that it had to migrate from another provider. The customer support is really off the charts. Fast responses to chat, fast responses to tickets and a really quick resolution to all problems. I really appreciate a company that can get to you fast. I'm using HubSpot daily and I can confidently say that I'm already moving with speed across the platform. I'm using many of its features including website editing, landing page creation, blog creation and editing and recently its chatbot for marketing. With all the marketing activities and channels you can include in HubSpot I think it's the best platform for marketing teams trying to tie it all together and see what ROI their activities have. It's all in one place so it's super convenient to track.

What do you dislike about the product?
The only thing I dislike is that sometimes it feels a bit rigid in terms of image editing. You can resize and cut but that's about it. I often need to resize images to be ideally proportioned for featured image sizes or simply to fit into certain modules I'm using. While modules really depend on how they're set up, HubSpot would surely go from great to amazing if it had more editing features included.

What problems is the product solving and how is that benefiting you?
First, I'd have to say the centralization of many marketing activities and channels. Where it was once about a dozen tools, now it's just HubSpot and it's been helping a lot! Second, web and content are hosted, including marketing assets and documents so I have another repository where I know I can safely keep all marketing assets. Third, landing page building. It's a seamless and easy experience, with forms and CTA features that are very easy to include and connect. Here I'd have to add A/B testing as well, it's extremely easy to set up. Fourth, let's go for email marketing. Both the newsletter and promotional emails are very easy to create and add to workflows. Lists are also very easy to create.

Cathy R.
Star Rating: 5

What do you like best about the product?
The best part of HubSpot Marketing Hub is all the automation that is possible and the ease of implementation. If you can think it, you can do it without having to be a developer. Forms and CTAs are super easy to set up. Integration with your favorite outside tools like Lucky Orange is easy to set up, further increasing functionality. Additionally, HubSpot offers extensive reporting tools so that you can quickly see what's working and what's not working in a campaign, making corrections where necessary early on to keep goals on track. I love the way the CMS provides a language switcher plus a Smart Rules function so that we can customize our website for a global audience and provide a more personal experience for users based on their language preference and geographic location. Customer support is pretty good and even if your tech support person doesn't know the answer initially, they will usually get back to you with a solution within 24 hours. Tracking is phenomenal and provides rich insights into the user experience. If you're like me, you'll come back to Marketing Hub every day for new insights into your campaigns.

What do you dislike about the product?
The downside is, of course, the price. You need to balance the benefits of all the automation that frees up your time versus coding it all yourself. However, not everyone needs an Enterprise level subscription and the different pricing tiers should help most smaller businesses with their needs without breaking the bank.

What problems is the product solving and how is that benefiting you?
HubSpot has eliminated the need to maintain multiple websites for each country where we do business. This resulted in less duplication of marketing efforts from our global team and a more streamlined approach to marketing our business. I love the new artificial intelligence tool, which is a great help when you feel stressed or your creativity is blocked. It can jumpstart ideas and get you quickly back on track. The simple to set up user tracking provides a lot of information and lets you know where your customer is on their journey so that you can target them with the right information at the right time.

Piotr C.
Star Rating: 0

What do you like best about the product?
I begun to use it for my startup and was happy until they started to extort money from me. Whenever we agreed on contract, they were charging me above 5 times the contract value!

What do you dislike about the product?
They started to extort money from me. Whenever we agreed on contract, they were charging me above 5 times the contract value! And any time I reached out to them to fix that they were creating obstacles and pushing blame on me saying that it’s because of their internal system and setup they use. They have totally awful customer support and business practice. They are untrustworthy, scale costs up according to their opaque pracises, do things totally opposite to whatever is agreed on. If you have any other alternative - use it instead of those lying bastards.

What problems is the product solving and how is that benefiting you?
I wanted to have all customer related info in one place, but Hubspot shady business practices are terrible and I migrated out whatever I could and for some features I stayed there only because of sunken costs.

Karthick M.
Star Rating: 5

What do you like best about the product?
Hubspot Marketing Hub is our go-to tool for all our Marketing Initiatives. The best about Hubspot Marketing Hub is its User Experience. It is pretty much simple and their to-the-point approach (not showing too many options) is very beneficial. It has all the functionalities from Contact creation to email campaigns to Attribution tracking. One of the features that is very useful for us is its Contact Activity History. It has a huge impact on our business.

What do you dislike about the product?
I have been using Hubspot Marketing Hub for years now, the main red flag in Hubspot is its lack of Artificial Intelligence capabilities. Hubspot do have generative AI for Content creation but it lacks AI functionalities in Analytics and Database cleansing. We are tedious process especially if you have a huge database.

What problems is the product solving and how is that benefiting you?
Before Hubspot, we were clueless about where leads were coming from and which channels were performing well. And with Hubspot, their Default contact properties called "Original Source, drill-down 1, and drill-down 2" are a lifesaver for us. One more area Hubspot is beneficial for us is Hubspot Academy. When a newbie joins our team it is easy for us to train via Hubspot academy. It is one of the best free tutorials out there.

David A.
Star Rating: 5

What do you like best about the product?
I absolutely love HubSpot Marketing Hub for its user interface and comprehensive features. It's, like having a tool that covers everything a marketer needs. Whether its managing email campaigns optimizing SEO handling media or even managing customer relationships HubSpot has it all in one place. This not saves me time but also streamlines collaboration with my team and ensures our marketing efforts stay on track. The analytics provided are exceptional well offering insights that help us refine our strategies and achieve remarkable results. It's truly a game changer for anyone, about taking their marketing to heights.

What do you dislike about the product?
While I find HubSpot Marketing Hub to be quite useful there are an areas where it could be improved. The pricing can be a bit high, for businesses or startups on a tight budget. Additionally the platform can sometimes feel overwhelming because of its range of features making it take longer to get the hang of. I've also noticed that some of the analytics and automation features are only available in higher tier plans, which can be frustrating if you're not ready to invest at that level. Overall these are drawbacks, in a comprehensive marketing solution that potential users should keep in mind.

What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub has been a lifesaver for us. It's like having an extra team member that never sleeps. Before, we were juggling multiple tools and platforms, but now everything's in one place. The automation features save us so much time, and the analytics help us make smarter choices. Plus, the CRM features let us get personal with our customers, which has really upped our game. Yeah, it's a bit pricey, but honestly, the time and headaches it saves us make it totally worth it.

Jose Z.
Star Rating: 4

What do you like best about the product?
What I like the most is its contact tab, where you can store contacts, deals, and companies. You can also upload documents to contacts and companies, create any properties you like, and manage the database alongside your team members. It's the best way I have found to manage a database.

What do you dislike about the product?
Some of the features are barred behind expensive price gates. The price jumps from one plan to another are quite significant, and, in my opinion, some of the gated features could very well be a part of lower plans. For example, you can't turn an email into a "Template" in the CRM Starter plan, but you can still clone old emails to get essentially the same feature. So what's the point of gating the feature?

What problems is the product solving and how is that benefiting you?
The hub allows me to store leads and customers, send marketing emails to customers, track ad performance, upload documents to send easily to customers and leads, call people, and much more. The best part is that I started as a total beginner and learned to use it in a couple of months.

Caleb B.
Star Rating: 5

What do you like best about the product?
It was quick to get up to speed using HubSpot marketing hub. I'm able to quickly build landing pages and website pages, view analytics, run A/B tests, and optimize my pages to get the best results. The tool is very approachable—I have a lot of CMS experience, so this was a breeze for me to pick up, but even our team members who have less of that specific type of experience have been able to pick it up quickly and make an impact on campaign efforts.

What do you dislike about the product?
Reporting is good, but there are a few items keeping it from being truly great—namely, some flexibility. For instance, I focus a lot of my work on conversion rate, and it's difficult to get data from just a few select forms. Instead, you get all of the form data. Drilling down requires external manipulation of the data. This is a unique use case, so I don't think it's a huge black mark, just a note about some limitations. Similarly, there are limitations withint some provided modules. Support is generally helpful, but some things require work arounds or hacks to get to work the way you'd like them to. Again, not a significant mark against the tool.

What problems is the product solving and how is that benefiting you?
Hubspot provides an easy to use platform to quickly build and manage landing pages, track conversion data, and run A/B testing to better optimize our down funnel experiences.

Whitney V.
Star Rating: 4.5

What do you like best about the product?
The thing that we absolutely find most helpful with the Hubspot marketing Hub is that most of what we need resides in one place. We use it for our website, our blog, social posting and calendaring, and email marketing (in addition to the Sales Hub). All of those functions used to be in separate platforms so it has allowed us to seriously simplify our tech stack.

What do you dislike about the product?
In my estimation, the biggest downside to the marketing hub for a small business owner is that if can sometimes feel overwhelming. The thing to remember is that you don't HAVE to use all of the bells and whistle right out of the gate for it to add value. Take a breath, start with what you have, then add the use of individual features into the mix slowly and if they make sense for your business. It will hsave you time and frustration!

What problems is the product solving and how is that benefiting you?
Our biggest problem was having to do so much manual work with a small team, it was always taking the backseat. Hubspot solves this for us by allowing us to save time with templates and automations that takes a ton of the click-by-click work out of it. We also love being able to easily use the app to create and schedule our social posts from our cell phones as we find things interesting.

Sarah C.
Star Rating: 5

What do you like best about the product?
I love how every possible piece of important information is connected in such a logical and functional way. It can be a lot to sort out at first, especially if you are transfereing disorganized datasets, but once you start connecting all the dots it is wonderful!

What do you dislike about the product?
As illuded to in my previous answer, we were coming into Hubspot with over a year of data to bring over and it was a bit confusing at first to figure out where and how it all gets into the system and then how it all gets interacted with now through the system rather than other methods of access like email, meta and 3rd parties we were used to like constant contact etc... With some practice, research and real world application it starts to make much more sense.

What problems is the product solving and how is that benefiting you?
HUBS as we like to call it is solving the need for a literal one stop hub for everything to do with our online presence and customer journey satisfaction and tracking. We are now starting to see where our customers discover us so we can better utilize our efforts and financial strategies to reach the right people in the right way. It has also given us insight to eachother as a team keeping eachother more accountable for our work.

Alex M.
Star Rating: 5

What do you like best about the product?
The intuitiveness of the marketing hub features has been very beneficial in quickly jumping into using the tools. As we expand our marketing efforts, having everything from our website to email sequences and automated workflows in one place is an essential and HubSpot Marketing Hub provides that capability.

What do you dislike about the product?
The least helpful thing about Marketing Hub is that reports are often all over the place. I often have to go to various sections to find the information I'm looking for. We are also having trouble with website activity and analytics in contacts if the website was sent via email.

What problems is the product solving and how is that benefiting you?
HubSpot Marketing is solving our problem of not having data to analyze our marketing intiatives. Previous we were relying on people insights and feedback with no data to back it up. Now we can see all our marketing activity and the analytics in one system.

Andra M.
Star Rating: 3.5

What do you like best about the product?
We don't use all of Hubspot's capabilities, mostly the email (which is not as good functionally as dedicated email senders). Hubspot is a sort of conduit for us: we capture leads in Unbounce, send them to Hubspot, and they get sent on to our SDRs.

What do you dislike about the product?
I think it's trying to do too much which as a result, nothing has enough breadth. For example, there's no automated way to re-send an email to non-openers. Most other email senders have this option and it's hassle-free. Feels like there's a lot of workarounds with Hubspot.

What problems is the product solving and how is that benefiting you?
It does the job if you're willing to overlook some lacking features and/or don't want to invest further. I'm sure others found it more useful but we use it with limited capabilities. Support is so-so.

Jason J.
Star Rating: 4.5

What do you like best about the product?
It's an easy entry point into a very sophisticated system. We're a small company that needs a capable tool we can grow with and HubSpot fits the bill for that. I've implemented Salesforce before, and there really are no easy entry points. It's all or nothing.

What do you dislike about the product?
Some of the features that they leave out to motivate you to move up the product line can be a little frustrating. It's big price jump from Starter to Professional, and they leave out the features that you really might need, like required fields and workflows.

What problems is the product solving and how is that benefiting you?
It's a terrific solution for creating a database of our employees, leads, customers, investors, potential investors, networking partners, etc. It's quite capable, even at the entry level. We also used it to create forms for our website to capture leads right into our database.

Jamie S.
Star Rating: 5

What do you like best about the product?
The training initially was extremely helpful and very easy to understand. HubSpot is constantly improving things within the hub and make every piece user friendly.

What do you dislike about the product?
The only thing I would say here is to utilize certain features you do need to upgrade/pay more, which is understandable with this robust of a system, however, it would be nice if certain things were moved down to lower tiers, specifically for companies just starting out.

What problems is the product solving and how is that benefiting you?
List segmentation, email organization, and ticket management. This serves us well as we send emails for many different brands and to many different lists of users. Being able to smartly segment our using company and contact properties has been very beneficial in not only organizing our contacts but also emails.

Pedro A.
Star Rating: 5

What do you like best about the product?
- Automation flows - You can do pretty much everything using custom properties, lists, and even webhooks - User-Friendly Interface - Integrations - Hubspot has pretty much all the integrations you need. And if you don't have them, just use webhooks!

What do you dislike about the product?
- It is always changing. I feel like every new week hubspot is a little different and sometimes can be tricky to learn the new things

What problems is the product solving and how is that benefiting you?
- Automating everything we need - We have more than 1000 workflows active that really helps us getting the personalized CRM we need - Analytics and Reporting - Hubspot is our source of truth and everything is connected with it and without Marketing Hub that is not possible -Personalization - Scalability

Ronan O.
Star Rating: 4.5

What do you like best about the product?
It's easy to use, great support available from our CSM and very compettively priced when we compared it to other sales and marketing CRMs. Out of the box dashboards and reporting are solid and the business development tools are getting more and more competitive with other paid for services.

What do you dislike about the product?
There is some peculiarity in the pricing. The fact that they ask to pay an additional fee to send transaction emails is a major challenge for us. And the additional cost of a business unit licence to manage multiple brands is also unfriendly.

What problems is the product solving and how is that benefiting you?
we use HS as an end to end marketing and sales platform. All of our campaigns and analytics live in the platform and we also manage our pipeline in the sales hub.

Collin D.
Star Rating: 4.5

What do you like best about the product?
I think that my favorite part about this tool is that the UX is very friendly. I am able to accomplish most of what I need without needing to know how to write any kind of code or anything like that. There is a lot of help along the way as well.

What do you dislike about the product?
We use Salesforce as our CRM and the architecture does not always line up very well, so it does require spending some time to think through how you want the systems to work together and make sure that the fields line up.

What problems is the product solving and how is that benefiting you?
It is a good one stop shop for a lot of the marketing activity that we are doing. I enjoy the feature that allows me to push all of my social posts out at once.

Murali B.
Star Rating: 4.5

What do you like best about the product?
When it comes to best User-friendliness and User-Experience, HubSpot just nailed on this. Here is the reason, this is the best tool with all the Marketing automation features at a single platform and any fresher or new learner can easily adapt to work on this, thats how this software has been made, just a flawless software. Through workflow setup's, we can implement new marketing strategies to make our campaign performs at its best, integration of social media platforms or API integration works clean and if we have any doubts also, customer support will give the quickie solution to our issues or concerns. That's the reasons HubSpot has been growing rapidly in Marketing Automation Industry and beating the global automation software's.

What do you dislike about the product?
I am huge fan of HubSpot from the Day 1, I don't have any concerns or issues with them. This Hubspot is completely satisfied for all my marketing goals. And also, if i feel anything in upcoming days, i will post it here.

What problems is the product solving and how is that benefiting you?
The daily main tasks i have been working with Hubspot for Creating Marketing emails, ADs setup, SMS configuration, Forms Builder, Landing pages through preloaded templates, List database management for my contacts and companies, Report analysis for my campaign analysis and Indvidual Dashboard analysis are some of the things i can say, and everything work perfectly for me as of now and been best companion tool.

Katie B.
Star Rating: 5

What do you like best about the product?
I love the ability to connect with our organic and paid google analytics and paid advertising. Additionally we can track details about our website performance as well as which pages and forms have the highest conversion rate.

What do you dislike about the product?
If your contact database is large, then you will be looking at a pretty steep bill at the end of each month. Part of how HubSpot's Marketing Hub is paid for is based on the # of contacts in your database, so you'll need to have a system in place to maintain organization and contact sanitation.

What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub is making the workflows more functional with the use and ability to create custom coding, which in turn helps us automate more than just our marketing processes but also our deal pipeline management and managing the automation of tickets for servicing.

DharunKumar M.
Star Rating: 4.5

What do you like best about the product?
I have been using the HuSpot for past 8 months, this is my only Marketing Automation tool for all my promotional and transaction campaign needs. All the features in hubspot are super useful for me, the particular best things are Marketing emails from scratch or Drag-Drop sections is easy here, Landing pages, forms, Ads, SMS and so on. Everything comes with the preloaded templates. Integration of other software, implementing the workflows for email nurturing, Reports and Campaign performance analysis. Everything will comes under a single roof(Hubspot). So, this was my best time saver tool for Marketing Automation.

What do you dislike about the product?
As of now, I don't have any concerns about Hubspot. Most of the software will lag on customer support. But in Hubspot, they're giving the best customer support as well. So, if anything comes from my upcoming works. I will post it here.

What problems is the product solving and how is that benefiting you?
The main things i have used for Husbpot is Marketing Emails, Landing pages, SMS setup, ADS setup, Social media management, Email workflow setup, Landing page creation, Website work, Reports and customized dashboards for email campaigns performance analysis. Those mentioned tasks i have been working on daily basis, and i feel best and easy to use.

Suba S.
Star Rating: 4.5

What do you like best about the product?
I have been using the Hubspot for 6 months only, but i can learn and adapt to this marketing automation tool easily. Due to its top notch user-experience and user-friendly. This is the first best part in hubspot, as a marketer i feel this is ease of use software for all the campaigns automation. And also, working for Marketing email, landing pages, forms, ADS, social media campaigns and its integration, workflow setup everything was completely ease to use and smoother experience. I have been working for lists on contacts and companies as well, i feel this software is easier to maintain the database than other marketing automation software. I would suggest any startup to Top MNCs to give atleast a single try to use this software, than they wil be addicted for sure.

What do you dislike about the product?
To be honest, I don't have any dislikes in Hubspot so far. May be sometime, if handling 100k+ records with multiple filter criteria, the preview of list will take some time. But, that's completely depend upon internet and what system config we use. I have reached regarding this to customer support, and they've sorted out that as well. So, that's how they're doing their best as possible.

What problems is the product solving and how is that benefiting you?
Creating Marketing emails, Landing pages, websites, SMS configuration, Email nurturing workflow setup, campaign automation, Indvidual reports, campaigns performance reports, customized dashboard for indvidual or group of campaigns and finally list creation for contacts and company databases for those mentioned marketing automation works, i have been using Hubspot.

Suraj B.
Star Rating: 5

What do you like best about the product?
It is a user friendly, compact and powerfull tool with comprhensive marketting automation feature. It is an all in one solutionfor a business with CRM integration on it.

What do you dislike about the product?
Only the cost factor may be the dislike about the hubspot marketting hub for me else i am enjoying using hubSpots feature.

What problems is the product solving and how is that benefiting you?
Actually as an it company we needs to manage our sales record and geneate marketting content for our organization which was quite difficult till we were not using HubSpot. After we start using HubSpot we become elligible to streamlineing our business in proper way, automate our manual task regarding clients lead etc. So Hubspot helps in boosting our efficiency, lead generation, and collaboration for improved results and growth.

Jisha Jose T.
Star Rating: 5

What do you like best about the product?
Automating manual tasks like email campaigns, lead nurturing, and social media scheduling saves time and resources, allowing marketing teams to focus on high-value activities. Automation with Hubspot marketing hub helps us CSMs to deliver personalised and relevant content to leads and customers at the right time. Hence has tremendously enhanced the customer experience, increased engagement, and fostered stronger relationships, leading to higher customer satisfaction and potentially increased customer lifetime value (CLTV). We use the platform not only for marketing purposes but also to create Sequences, Journeys for customers based on various criteria and Templates for easy emailing. Marketing, Sales and CSM team use the platform collaboratively.

What do you dislike about the product?
I cannot think of anything; the platform is impressive in catering to nurturing leads.

What problems is the product solving and how is that benefiting you?
As a Customer Success Manager, we equally use the content for lead nurturing, Upselling, and cross-selling. HubSpot Marketing Hub has helped us create Automation for lead nurturing, Creating Templates, Journeys and Sequences, which makes it easier for us to drive through the content and maintain uniformity in the content, maintaining the Brand Requirements. Using Hubspot, we see an uplift in the Customer Lifetime Value, the response time, and an increase in the renewal rate.

Anil K.
Star Rating: 4.5

What do you like best about the product?
The first best thing in HubSpot, it's User-Friendliness and User-Experience feel to the user is just amazing. Hubspot was a well known global software with all the automation features. From the Startup company to Top MNC's, HubSpot has been playing major role for all the industry's. I like this software a lot than others, i feel very comfortable using this software for working on Marketing Emails, Landing pages, Websites, Forms, Scheduling the Campaigns and finally Customized Dashboards for the Campaign performance and its analysis. Those are some of the best things, i can say about Hubspot.

What do you dislike about the product?
Seriously, I don't feel any dislikes about using Hubspot. They're doing the best to develop the new features and they were giving the updates as well from the product updates section, which is too cool. They're in the good spot now, if they push it bit harder, it will be the Best Marketing Automation tool than other Marketing Automation tools.

What problems is the product solving and how is that benefiting you?
Creating Marketing Emails, Forms, Landing pages, Social media integration, Setting-up for Workflows of the Emails campaigns, Automating the Drip campaigns, Campaign performance analysis and Customized Dashboards for the Campaigns/Reports for the campaign's performance also.

Balaji M.
Star Rating: 5

What do you like best about the product?
From the tools which i've used, the tool with flawless UI, campaign automation, personalised Emails option, preloaded landing pages templates, campaign performance report and customised dashboard are all best features i have worked in this Hubspot software.

What do you dislike about the product?
Eventhough the Hubspot performs well, the minor dislike i feels is new features like AI copywriting can be added. And, much more preloaded more templates for email and landing pages will be more helpful to enhance the Hubspot tool. However, these are very minor changes, still hubspot performs well for me.

What problems is the product solving and how is that benefiting you?
It helps to work for Email Automation, complex landing page creation, working with huge contacts lists/companies list, social media management and Reports/Dashboards section for my campaign performance analysis.

Erick R.
Star Rating: 5

What do you like best about the product?
Poder automatizar todos los procesos que se manejan en mkt tanto desde la atracción de nuevos leads hasta el seguimiento que se les puede dar mediante los flujos que diseñemos a traves de las herramientas de workflows.

What do you dislike about the product?
Posiblemente el numero de contactos de marketing pueden ser muy cortos cuando se habla si se maneja para un B2C puede ser mas costoso llevarlo a traves del Marketing Hub de Hubspot pero igual tiene ventajas el tener todo trackeado en un mismo CRM.

What problems is the product solving and how is that benefiting you?
Diseñar los flujos y que dependiendo las acciones se puedan detonar diferentes acciones porque a veces tenemos la idea de como queremos que sea el proceso de venta para el cliente o de atracción, lo bueno de HubSpot es que podemos incluir todas las variables que nosotros querramos a la hora de diseñar un flujo de conversión.

Thanga V.
Star Rating: 4.5

What do you like best about the product?
This is a Best Global Automation Tool,most of the Companies prefer. Due to its User friendliness, Clean User-Experience, Creating the Marketing Email from the Scratch using Preloaded Templates or Customized Drag-Dop Features, Creating the ADs for Campaigns, SMS Features, Invidual Forms and Landing Page creation and Automating the Campaigns using workflows and integration of the other related Applications is very helpful to make a succesful a campaign for it.

What do you dislike about the product?
I have using the Hubspot for more than 3 years, So far I don't feel any dislikes in Hubspot. Apart from the best features which i have likedand mentioned, they have best customer support as well. If i want to add one dislike means, Hubspot in Mobile version has limited feaures. But, thats not big issue or dislike should be considered. As per the mobile configuration thats a adequate one, just adding it what i feel. But, this is the BEST MARKETING AUTOMATION TOOL, every user agrees with that.

What problems is the product solving and how is that benefiting you?
Mainly, I have used for Marketing Emails, SMS configuration, Landing Page, Forms, Websites, Social Media Automation and Workflow Automation. Apart from this, I have been using this for generating reports and Customized Dashbords for Indvidual Campaigns and Group of Reports can be consolidated to make a Dasboard as well. For those functionality i have mentioned, I feel Hubspot is the best software to be considered, and anyone can go.

Alice C.
Star Rating: 5

What do you like best about the product?
Hubspot Marketing Hub is perfect if you want to be able to track the impact of campaigns without needing additional support or set up - everything works really simply and seamlessly. Detailed automation capabilities are probably my favourite part. Specifically, we are able to nurture leads and convert them or qualify them through workflows, conditional splits etc - so it's automating a lot of the time-consuming work our sales teams used to do.

What do you dislike about the product?
It's not really a downside, more just that the set up can be a bit restraining if you have a more complicated tech stack. For example, we use the CMS and it's tricky to track conversions that aren't form submissions on a page. Based on the way we generate leads, it would be great to measure this in a different way. However, when we use Hubspot in the way it's intended, it works great.

What problems is the product solving and how is that benefiting you?
We really need to have clarity about where leads are coming from and which channels bring in the best quality leads. Hubspot helps us make data-driven decisions about budget and future campaigns.

Mary T.
Star Rating: 5

What do you like best about the product?
The all-in-ine connectivity that HubSpot has is incredible. I've worked with various systems which all need to be mashed together and don't communicate seamlessly, and having used HubSpot at my last two companies, I just can't see a better option. The system at my current company was so fractured that I sought out HubSpot's help yet again to ensure I had the full functionality I needed and that my team could utilize to keep us all in check and ready to tackle our projects!

What do you dislike about the product?
I mean, let's be honest. There is always going to be a cost for good software. While HubSpot is amazing, the cost is always going to be a factor for a smaller company that may need the tools HubSpot offers. The cost is in a bracket where for most small companies can't afford them. Additionally, it is not a task management system. We use Monday.com alongside HubSpot because we need something that can track tasks in a reasonable way.

What problems is the product solving and how is that benefiting you?
Again, it is all about time management and automating the things you do on a daily/ weekly/ monthly basis. It's also about finding ways to connect that automation to the output of your team - analysising where you spent the most time and had the most impact.

Victoria C.
Star Rating: 3.5

What do you like best about the product?
What I like best about Hubspot Marketing Hub is its comprehensive set of features and tools that cover a wide range of marketing activities, including email marketing, lead generation, social media management, analytics, and more. The tool is pretty intuitive; hence, you can learn fast. The reporting and workflow tools are pretty cool.

What do you dislike about the product?
Limited design flexibility when it comes to Landing Pages and Pop-ups. When it comes to support, trying to connect with an agent can be difficult sometimes and not always an excellent resource for problem-solving since their answers are often links to the community or support pages, not always specific to one's case scenario.

What problems is the product solving and how is that benefiting you?
The integration with Salesforce connects with Hubspot's reporting, which is pretty convenient and something our previous tool wouldn't provide. It's fantastic and easy (once you get the process) to create workflows and collect data from them, along with email and form creation for specific campaigns/data collection/journey.

Hugo T.
Star Rating: 5

What do you like best about the product?
What I appreciate most about Hubspot Marketing Hub is its ability to streamline my marketing efforts. The platform offers a variety of tools and integrations that allow me to manage my content, social media accounts, and analytics all in one place. Overall, I highly recommend Hubspot Marketing Hub to anyone looking to improve their marketing efforts and streamline their processes.

What do you dislike about the product?
In my opinion, sometimes the CMS component can lack some flexibility when creating webpages, blogs, or landing pages. This can be compensated by purchasing themes and templates, but I would like HS to work on that area.

What problems is the product solving and how is that benefiting you?
One of the biggest problems it solves is the need for a centralized platform for managing all aspects of marketing campaigns. With Hubspot, you can easily create and manage all my content and my campaigns across different channels, all from one place. Additionally, Hubspot provides powerful analytics and reporting tools that allow me to track the success of my campaigns and make the necessary adjustments to improve their performance.

Alexis H.
Star Rating: 4.5

What do you like best about the product?
Their email features are my favorite part about HubSpot. It makes sending mass emails to our clients so easy! I especially love the drag and drop feature within the email builder. I'm not versed in graphic design at all, and I can still easily build great-looking and professional emails to send to our clients.

What do you dislike about the product?
Because of some of the new privacy laws around email open rates/click rates, it makes it hard to see our true email marketing metrics. This isn't necessarily HubSpot's fault, but I do wish there was some work around or way to better track our metrics. Also, within workflows, I wish there was an easier way to see people that met your goal. We use this feature a lot and it's annoying to have to go and make a list to see these people.

What problems is the product solving and how is that benefiting you?
Our client segments are very complicated and it can be hard to segment out the right people for each email we send. HubSpot does make it very easy to integrate with other platforms we use to carry over the appropriate data points. Being able to segment so specifically is really helping our clients to get the most meaningful and beneficial email content that is important and relevant to them.

Megan D.
Star Rating: 4.5

What do you like best about the product?
What we benefit the most from is having the insights we need to manage our data correctly, get the right emails to the right people with the custom list builders, the forms for conversion tracking. We have more insights than we did when we used Pardot.

What do you dislike about the product?
I would like for hubspot to allow custom objects to be associated to their standard objects, more specifically the contact object so we can still send/trigger nuture sequences. It would be ideal to use a workflow to associate these two objects.

What problems is the product solving and how is that benefiting you?
We were solving our problem of source tracking and also having a hub that could do email marketing, lead gen, website building, and also decent reporting. This software solves all that and much more.

Karuna A.
Star Rating: 5

What do you like best about the product?
The best thing in HubSpot is perfect user friendly and 100% Front-end tool for the marketing autmation work. This is a go-to software for many freshers and Startup industry, but this Global tool also serving Top MNC's as well. The Features like Marketing Email, Social media Handling, Websites, Landing Page Creation, Forms, Analytics of Campaign performance, Report and Customized Dashboards feature for all the campaigns are really useful to me. The Hubspot Marketing Hub is a great Competitor for Marketo, Salesforce and other Automation tools. Because, Hubspot has the features where the global competitors are also used to have. But, the ease-access or user friendly in Hubspot is great to use.

What do you dislike about the product?
The only thing is when exporting the List files for Companies and Contacts, it will take some time to be downloaded. But thats based on the file size, add this as minor point and another minor issue, when working multiple group of filters with conditions, it will take some time to fetch the counts and preview list. But, those two are very minor issue, I feel.

What problems is the product solving and how is that benefiting you?
Marketing Automation(Emails, Ads, Social Media), Landing page creation, Forms, Scheduling and tracking the campaigns performance. Report and Dasboards features to represent my campaign overall response or performance and also customized Dasboards based on client needs it helps me a lot.

Saraha A.
Star Rating: 4.5

What do you like best about the product?
Every business must have tool is Hubspot. I have been using the Hubspot tool for more than 3 years, the best thing in using Hubspot is creating Marketing email with the preloaded templates and Drag and Drop features for super useful to me. Landing pages creation is very easy here, I have been using landing page feature in hubspot for my social media promotion, Ads promotion and Website. Apart from this, Forms for landing pages, managing contacts and companies list for scheduling the campaign. These are the major best things i have been used.

What do you dislike about the product?
I don't feel any dislike features in Hubspot. Backlinks analysis, and Seo features are much more need to be devloped for hubspot it would make much easier and cool to use for Marketers. Since, the husbpot is a marketing automation tool, I feel those features will really add value to the Hubspot.

What problems is the product solving and how is that benefiting you?
Creating Marketing Emails, Ads Copies, Landing pages, Forms, Social media Management, Contacts and Companies Database management, Leads Activity Followup, Scheduling the Campaigns, workflows and Dashboards/Report section to get the analysis of my campaign performance. For those mentioned Marketing Automation works, I have been used Hubspot.

Ronald J.
Star Rating: 4

What do you like best about the product?
Hubspot allows us to manage marketing, sales and CRM of our company at one place. We have got all the right tools and industry competitive platform that helps us with each and everything from creation to management and deliverables. The platform is quite easy for all and even if you are stuck, you can get the help from their informational blogs. And the best part is you can get a sneak peek with their free trial. We are quite comfortable using it.

What do you dislike about the product?
The pricing plans and overall pricing structure of Hubspot is not favorable and many find it overpriced. The billing is also an annual thing, making it even more complex and complicated. I’d really wish they could find a better solution to this issue.

What problems is the product solving and how is that benefiting you?
Hubspot Marketing Hub is the most automated, robust, as well as competitive platform out there. Small to large businesses can benefit from it but the only thing that bothers many is their pricing and pricing plans. If you are okay with it, you should opt for it without any doubts. Hubspot was a platform that usually met the needs of small businesses back in the 2000's. Now it has grown into one of the leading marketing platforms in the industry because of the quality product that actually helps the customers with its top-notch tools. We have grown with Hubspot and no matter what, we love using it!

Stephanie B.
Star Rating: 5

What do you like best about the product?
I love the eases of making lists and filtering lists within HubSpot Marketing Hub. It's so important to my segmentation and there are tons of options for filtering. HubSpot is so comprenesive that I can then easily use those same lists to send emails, segment dynamic content on my landing pages, filter contacts to plan, etc. I also love the ability to easily create emails and landing pages in a way that's so simple to learn but still so powerful. The AI campaign assistant tool makes this even faster now! You can select voice and tone, add some key points and a CTA and it will literally create a landing page for you. It even includes images!

What do you dislike about the product?
There are so few things I dislike but one is that there's no way to direct people to a page to manage their subscription preferences without requiring them to find an email in their inbox and click the link in the footer.

What problems is the product solving and how is that benefiting you?
HubSpot is helping make me more efficient through their AI tools and also helping us better meet customers and prospects where they are with options for both email marketing and SMS communication which is new!

Riju M.
Star Rating: 4.5

What do you like best about the product?
HubSpot was the first automation tool, i have started working on it. This is go to software for me, easily adaptable for every fresher, I have been used to work on this for creating Marketing Email, Landing page, Forms, Ads, Report section and Dashboards as well. For those functions in HubSpot, I feel very easy to use and this functions are working perfectely here. And finally, Hubspot Support team offers a good customer suuport. Whenever i raise the issue, they will help to solve the issue immediately.

What do you dislike about the product?
While exporting the file or list, naming for the file option will not be there and its working it would be great. Workflow setup needs some more features. While creating the list using filters, it will takings loading some time, if the database is huge or the filters are more. But, those are minor issues, i feel. This performs well and satisfied my requirements at every day.

What problems is the product solving and how is that benefiting you?
Landing page creation, Email creation, Forms and Reports section for the client presentation. I feel Hubspot Dashboards are very easy and it can create the dashboards charts by using the multiple reports. Scheduling the campaigns and Ads integration for my client projects are very useful to me and much more features are helping me for Campaign Automation.

Kelly P.
Star Rating: 5

What do you like best about the product?
Intuitive. Modern. Easy to use. Focuses on the metrics I need to drive results. Reporting dashboard are growing in functionality. HubSpot is LIGHT YEARS ahead of my previous Marketing automation system, and gives me a 360 view of the customer for Marketing and for CRM purposes for my company. I have used HubSpot at two companies and it feels like the platform made not only for this generation, but for the next! There's nearly nothing that seems antiquated but instead I'm often thinking I wish I had more time to really focus and optimize in all the possible ways. Hard to imagine working for a company that doesn't use HubSpot for future job opportunities. INBOUND is also Top Notch!

What do you dislike about the product?
I wish we could throttle our email sends over multiple hours, instead of sending large sends all at one time. This would helps prevent our call center from being overwhelmed by customers calling in all at once from the email that goes out.

What problems is the product solving and how is that benefiting you?
My previous marketing automation platform was incredibly manual and challenging to get data on basic things. HubSpot provides a 360 view of the customer that was not available previously.

Erin H.
Star Rating: 5

What do you like best about the product?
I run every campaign in Hubspot - emails, content, inbound qualification, ads, etc. It just makes it easier to have all my campaigns in one spot. I would recommend all your data across sales and marketing in Hubspot, especially if you're a lean team. It makes it easier to get thing done and have all the analytics organized and at your fingertips. Everything in Hubspot Marketing hub is extremely intuitive and they are #1 when it comes to education and learning about the top trends in marketing.

What do you dislike about the product?
I would say once you get to over 20K contacts it gets expensive. We switched to enterprise account and was able to add on many other features which has been nice. You just really have to make sure your data is clean if you're looking to spend less.

What problems is the product solving and how is that benefiting you?
Hubspot makes it easier to engage with our prospects and customers with the right message. I love the list feature and the ability to easily set up different campaigns. We do a lot of testing with Hubspot to make sure my campaigns are always improving and I am learning more about what resonates with our users. The biggest advantage of uaing Hubspot Hub is everything is in one place. You're not bouncing around tool to tool. If I do need another tool, a Hubspot integration is mandatory.

Verified User in Education Management
Star Rating: 5

What do you like best about the product?
I don't have a background in marketing and thanks to HubSpot's easy-to-use platform AND HubSpot Academy, I have been able to start a new career in marketing. From sending emails to prospects and customers, to sequences and managing social media--it's all so easy thanks to Hubspot.

What do you dislike about the product?
Some of the things are still in Beta, so I'm excited for all of the bugs to be flushed out and to have a finished and robust product. I'd love to see more data analysis from a social media standpoint.

Recommendations to others considering the product:
HubSpot has the best customer service that I've ever experienced (Shout out to our SSM Emily). I know that no matter how confused I am, everyone at HubSpot is incredibly helpful and wants us to succeed.

What problems is the product solving and how is that benefiting you?
We use HubSpot for marketing and as a CRM, so it's nice to have one tool our entire team can use. Even though our Success Managers aren't technically sales, they can still use some of our tools to impact customers.

Deonté H.
Star Rating: 4

What do you like best about the product?
The wide range of integrations that it supports. I feel as if there is no other marketing software that would integrate with so many back-end analytics API's. I also love how many social accounts can be connected at once, and the wide range of campaigns you can run.

What do you dislike about the product?
It is a bit complicated for someone new to the software, but there is not as much friction as would would expect learning a marketing software. One area I could see major improvement is the capability to add more social accounts (TikTok, Threads, etc).

What problems is the product solving and how is that benefiting you?
Hubspot solves the problem of having to go into each social media system's analytics reports to see how posts or content has performed. As well as the ability to run large email campaigns, and schedule posts via multiple social media accounts.

Marissa N.
Star Rating: 5

What do you like best about the product?
I've used HubSpot at many companies and it's always been a huge value-add. It's a large and complex system but it's surprisingly easy to use and there's always something more to learn. There are great resources to learn about how to use it. Leaders at every company I've worked for have always been blown away with what marketing can whip up using HubSpot!

What do you dislike about the product?
Because Hubspot has so many options for customization, sometimes it's hard to locate the tools you need. For example, you might need to build a form and put it on a landing page that's sent to an email list that's built in contacts. Those are four separate areas within hubspot and their interfaces are not always intuitive. Sometimes this takes more clicks than one would like

What problems is the product solving and how is that benefiting you?
We reach out to our clients using email so they stay engaged and informed. Everything is very straight forward and we love the data we can see on clients- it helps us monitor who is engaged

Ben S.
Star Rating: 5

What do you like best about the product?
HubSpot Marketing Hub is one of the resources I continue to come back to no matter what role I am in. I find it to be a tool that I am able to train and advise my team and fellow marketers on how to use and allows us to utilize many of our marketing features in one place. The advantage of HubSpot is that it allows us to keep on top of our marketing campaigns and initiives in a easy to review and report way.

What do you dislike about the product?
There are not many things I dislike. Some of the tools within the tools while robust are limited by their third party nature. Social Media is reccomended to be posted directly on social media vs. on HubSpot which is always a challenge to consider.

What problems is the product solving and how is that benefiting you?
Transparancy and automation. As our team continues to build and grow, the resources found within HuBSpot is a great support in getting our team to be more comfortable and confiendent in their marketing abilities. Having HubSpot allows us to marketing effectively while train and grow!

Eddie L.
Star Rating: 3

What do you like best about the product?
I appreciate having a dashboard to attempt marketing to all channels. Linking contacts, companies, and stats to the place I can launch campaigns and social posts is a wonderful, ambitious, and forward thinking concept boosting functionality and agility.

What do you dislike about the product?
It often falls flat and is not user friendly to transition to. Unless you obsess over software tools (which I do not) pulling your data to launch content is a frustrating experience. The integrations are of middling quality, the templates are boring and limited, and the fact that CRMs have expanded to the scale that they are feels that it is actually canabalizing the industry. The only thing that makes your brand genuine anymore is your voice- built through lived experience. HubSpot is part of the modern culture gentrifying authenticty.

What problems is the product solving and how is that benefiting you?
The only thing it really solves for me is some semblence of a unified dashboard, linking contacts, companies, and dissemination channels-- like my Garmin gathers so much data about my ultramarathons. At the end of the day, I like many, will use a fraction of it's powers and be indistinguishable because of it.

Karuna A.
Star Rating: 4.5

What do you like best about the product?
As a fresher to this Hubspot tool, i feel very easy to use this tool. I've adapted to this tool very easily, its a perfect front end tool. So, any user cam easily work on it. The email creation, list creation, landing pages and scheduling the campaign is super easy and cool to use. For those factors, i like these tool much to use and its best for me.

What do you dislike about the product?
Importing and exporting the files will take some time here, if the data is huge. Sometime popup notifications will not show and while exporting the files it won't ask for naming the file, it will randomly give the export date as file name. So, if the name suggestions is inplemented it would be great. And finally while creating list using filters, if the filters are long, the data will pull slowly. We have to refresh for sometimes. But the points which i have mentioned are minor dislikes, still we can go ahead with this tool.

What problems is the product solving and how is that benefiting you?
Email creation, landing page creation, list creation for contacts and companies, Ads for the campaigns, social media management even more easier here. ADs feature and forms will be main thing I've been used with this software and it's really helpful for me.

Adam V.
Star Rating: 4

What do you like best about the product?
I like how it integrates seamlessly with other HubSpot platforms for my team. I like how you can quickly bounce from publishing a blog post to sharing it on social, jumping into metrics of a specific email, etc.

What do you dislike about the product?
More of a "death by a thousand cuts" (cue Taylor Swift song my daughter loves) thing. We use Google Docs for writing, and a lot of formatting and style issues transfer over to the blog/webpage editor, which costs us several minutes each time we publish something. Also, things like the social editor/publisher often have little bugs, like adding random quote marks, removing the linkage from @ mentions, and repeating the same title/meta tags when you use the batch feature.

What problems is the product solving and how is that benefiting you?
More so for my team than me, but it allows us to create, publish, and measure in one spot. This allows us to make informed decisions for future efforts and show clients what's working and why.

Heather K.
Star Rating: 5

What do you like best about the product?
All the data being in one central place. It is easy to compile information from forms, events, and imports, and then export said information in a digestable excel file with all the relevant property information. Additionally, the support I receive if or when I have technical issues or questions is unmatched. Every supporter I have ever spoken with has been kind, professional, knowledgable, and helpful. Quickly resolving my question during our call or quickly finding an answer to my question if they do not know the answer right away.

What do you dislike about the product?
It is difficult to request changes or improvements to the system. We've been told in the past to submit it to the forum on their community page, but it never goes anywhere after that.

What problems is the product solving and how is that benefiting you?
It allows us to automate our email marketing and track our campaign success. We write and send all of our emails from HubSpot and could never transition or "go back" to any other tool.

Erika H.
Star Rating: 4

What do you like best about the product?
The Hubspot Marketing Hub intuitively helps our team deliver multi-faceted email campaigns and workflows, gives us informative insights on our prospects and their responses, and helps us to efficiently and effectively market to our customer base.

What do you dislike about the product?
The Hubspot Marketing Hub is a great tool, but for some of our more traditional team members, adoption has been slow - and they struggle with using all of the valuable tools on this platform. Setting up some of the workflows and finding some of the reporting has been tricky even for me, so I can see how someone less tech savvy could be struggling with some of the functionality and adoption.

What problems is the product solving and how is that benefiting you?
Hubspot is helping to easily build compelling landing pages, deliver multi-touch point campaigns to leads, manage our sales pipeline, have visbility into effectiveness (when our sales leaders use the tool correctly), see what messaging resonates most via open/click rates, and more.

Corey W.
Star Rating: 5

What do you like best about the product?
We switched from Pardot to Marketing Hub this year because wanted to better integrate our marketing stack within a tool that is much easier to use. Once switched, we noticed immediate changes in efficiency. We were quickly able to produce, automate, and optimize content at scale. Additionally, the ease of use enabled our team to try new methods of engaging content development within record time. This was the best decision ever made and I will continue to have HubSpot follow me throughout my professional journey.

What do you dislike about the product?
Nothing to dislike. The platform is easy to use and fun to work in.

What problems is the product solving and how is that benefiting you?
HubSpot is allowing us to remove the customer experience and journey gaps but consolidating multiple stacks and developing seamless, personalized experiences. Another challenge it is solving is cost. We have three hubs for the price of one Pardot marketing automation instance and we get so much more functionality within HubSpot.

Verified User
Star Rating: 5

What do you like best about the product?
There are so many things I love about HubSpot: email, landing pages, scheduling, workflows, AB testing, social, CTA's, tracking URL builder, personalization, etc. I could go on and on. However, I think the thing I love the most about HubSpot is the knowledge base and customer service. If I am not sure how to do something I check the knowledge base first and if I still need help I contact support and they are always quick to get back to you and help you find an answer. Also, HubSpot is very good about evolving with their customers needs. It seems that whenever things come up and we discover something that HubSpot can't do - it sure doesn't take long until they can!

What do you dislike about the product?
I don't always love the reporting. I use campaigns and I wish there was more analytics included in that.

What problems is the product solving and how is that benefiting you?
streamlining all of our marketing camapigns and reporting

Haley T.
Star Rating: 5

What do you like best about the product?
I love that the platform continues to evolve and the constant release of helpful features. It's an easy tool to navigate and when you have questions there is always extremely quick support. I am in the hub daily, so it's important to me that it integrates well with my daily activities.

What do you dislike about the product?
Sometimes the options seem a little limited and the analytics are a little lacking based on the type of reporting I want.

What problems is the product solving and how is that benefiting you?
The Marketing hub is helpingme streamline processes and help the entire company adapt to the B2B > B2C workflow that is needed to properly nurture our leads and manage demand generation.

Marissa M.
Star Rating: 4

What do you like best about the product?
We are able to connect social media, use email and connect both through campaigns. The analytics are very helpful on both and we are just getting started. We have used other software but this was helpful to consolidate data and effort in one place.

What do you dislike about the product?
It can be pretty overwhelming, it does take a lot of time and effort to invest in the software, but i think we still have so much potential to unlock.There are some nuances with the emails getting kicked to spam or not being delivered and we had to manually go through a long list to change the contacts status, that was not ideal.

What problems is the product solving and how is that benefiting you?
It's a great single source appliation where my team can collaborate and optimize our time working on different projects. Our efficiency has improved and being less than a year into using the software, I think we will continue to see improvements!

Roseanne W.
Star Rating: 5

What do you like best about the product?
The user interface makes it easy for me to do my job. Simple stuff, like almost always displaying a link to the asset/landing page/form, etc so I don't have to keep searching for stuff. Or saving my email address when I send out test emails to myself. It's hard to believe, but other tools made me type it in every time I sent an email.

What do you dislike about the product?
The most frustrating thing for me is trying to build landing pages within Hubspot. I really don't understand the tools and don't have the bandwidth to spend a lot of time figuring out how to change stuff.

What problems is the product solving and how is that benefiting you?
All in one product that makes it easy (and fast) to deploy campaigns with landing pages, forms, emails, CTAs, files, etc easily accessible when I need to use them.

Lindsey W.
Star Rating: 5

What do you like best about the product?
Hubspot marketing is an awesome tool that I've been using since opening my business. With offering free and paid plans I was able to afford what I could, especially as a new business owner and I've been able to grow and continue to use these tools. My favorite piece of the marketing hub is the email tracker because it allows me to see when people open emails and it has actually gotten me a client because I followed up with her after we had already ended discussions when I saw her opening my email multiple times in a week.

What do you dislike about the product?
There really isn't much I don't like about the marketing hub. I think there are a lot of features for me that I don't really need but they don't get in the way of the tools I do use so I can't think of any bad pieces to it.

What problems is the product solving and how is that benefiting you?
Hubspot marketing hub is allowing me to keep track of the information that I would otherwise be blind to. There aren't many free tools that allow you to do sooo much like hubspot does.

Sydney L.
Star Rating: 5

What do you like best about the product?
That it is so well-known that I learned how to use it in college, before even getting to a job that uses HubSpot. It is also so well-known that most questions can just be answered by Google

What do you dislike about the product?
I love the frequent changes they make but it would be nice to have more information about them without having to rely on the short tutorial that seems to only pop up while you're in the middle of something and don't have time to read it. Being able to pull it up at a later time or go to a link with more info would be nice

What problems is the product solving and how is that benefiting you?
The reporting and dashboard features reduced time spent gathering, sorting, and analyzing data. We are still in the process of ditching all the excel spreadsheets, but getting rid of those and having more accurate information (with minimal chance for human error) is huge.

Dinakar V.
Star Rating: 4.5

What do you like best about the product?
The ease of setting up this tool till the support required when necessary, hubsport acts as the benchmark for the CRM industry, with the innovative ideas adn integrations, it solves the complex marketers problems with it's intutive interface and platform capabilities.

What do you dislike about the product?
The packaging of tools and the usage costs should have been effordable in countries where the cost plays a critical factor for considering this tool over other cheaper alternatives.

What problems is the product solving and how is that benefiting you?
By integrating with the CRM and understanding different channels it becomes easy for us to get a holistic picture of the complete marketing journey and breaks down the action items to creack the ROI required.

Joey P.
Star Rating: 4.5

What do you like best about the product?
I enjoy how broad HubSpot's marketing features are; everything from email, blogs, and social media campaigns goes through there, and glimpses of campaign effectiveness help us improve.

What do you dislike about the product?
While it's not exactly a drawback, one aspect that could pose a challenge for new users of HubSpot is how robust and intricate it can be. Initially, navigating through its vast features or setting up workflows efficiently may be slightly daunting due to its sophisticated capabilities. However, with time and experience, users can fully harness the power of HubSpot's comprehensive toolset.

What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub is our all-in-one marketing tool. It lets us manage emails, social media, and SEO all in one place, saving us tons of time. Plus, it's ace at finding potential customers and keeping them hooked with custom emails. The real bonus is its analytics, giving us a clear picture of how our marketing strategies are doing. And let's not forget its help in managing our content and boosting our SEO, driving more eyeballs our way. All in all, it's made our marketing smoother and more effective.

Tom B.
Star Rating: 5

What do you like best about the product?
Instead of having to use multiple tools I can use one tool (hubspot) and have everything a startup needs to get a marketing function going with minimal fuss. I have used salesforce pardot in the past and this is far and away better

What do you dislike about the product?
Sometimes the integrations can be a bit fiddly and don't always work, this means that you can get issues with data integrity. Also some things that feel like they should be included (ability to round robin) are gated from pure marketing users

What problems is the product solving and how is that benefiting you?
- Having all of my marketing data in one place - Being able to understand attribution and what channels are driving revenue - Now can report back to the wider business easily - Can also give people visibility - Slack integration is fantastic!

Devin O.
Star Rating: 4.5

What do you like best about the product?
We recently migrated to HubSpot Marketing Hub, and it has already provided many advantages over our previous solutions. • We have been able to seamlessly integrate with our data warehouse, allowing us to tap into data and segment our audience in ways we never could. • The onboarding and training resources are exceptional, making it easy to learn the platform. • The saved blocks are a big time-saver, and global modules are a huge win for future-proofing our emails. It already has saved us countless hours of updating templates. • The Hubl code is very versatile (hint: if you are not comfortable with code, you can even use ChatGPT to write the code for you) • The built-in form utility is great for streamlining our overall automation flow, and allows us to consolidate our tech stack. • The conversations inbox has provided a great way to manage replies to our emails.

What do you dislike about the product?
I've found HubSpot to be very versatile, and have had very few issues. The only thing I've run into is that the platform can take some time to process workflows with a large audience (750K+), but have had no issues with smaller lists or scheduled/direct email sends to large lists.

What problems is the product solving and how is that benefiting you?
As noted above, HubSpot has already improved so many of our processes. Even in the couple of months we've been using HubSpot, I've been impressed with the new features, like list splitting. It's exciting to see a product that is actively supported and growing, that clearly cares about user feedback.

Jessica P.
Star Rating: 4

What do you like best about the product?
I enjoy the sending emails an using workflows to automate processes. It was relly helped us maintain contact with existing users. I am a CSM and it has helped me in that role.

What do you dislike about the product?
When things are not functioning as I would expect it can often be difficult to diagnose what's wrong with the process. I do not think the JustCall and HubSpot integratins works as well as I would like because i logs text events as notes.

What problems is the product solving and how is that benefiting you?
It allows us to commicate with our users and create automation to help us maintain relationships with those users. I don't know if tasks is part of the marketing Hub but htat has helped us tremendously.

Verified User in Non-Profit Organization Management
Star Rating: 4.5

What do you like best about the product?
The most helpful thing about Hubspot is truly the many ways you can keep track of anything and everything you need. I don't feel like I need to have several different programs or softwares, it's all right here on Hubpspot. I refer to it as a friendly monster because initially it felt pretty intimidating and as i learn knew things i am still surprised and slightly intimidated by the many things it can do. But once you get through the hurdle and mind block of learning how to use it, it's your own friendly monster that you can bury all your information in and know exactly where it is.

What do you dislike about the product?
It has quite of a big learning curve that is not always user friendly but for someone that is willing to take the time, hubspot really has a great system of how-to's and help. There are many instances where i have had trouble figuring things out but hubspot has the tutorial or the answer for it and even though it does take time which I dont always have, I know i can figure it out eventually and then i dont have to think twice about it.

What problems is the product solving and how is that benefiting you?
It's helping me be able to send our marketing emails and keep track of everything that goes into creating and analyzing data all in the same place. I can create the email and content and make it look nice and appealing all while also being able to do a very simple more personalized email that can both be sent out and tracked all at the same time and same place. As well as keeping track of communication with my contacts and allowing it to not get lost in other emails.

Ciara B.
Star Rating: 4.5

What do you like best about the product?
The easy -to-use email creation tools, and settings function. It takes no time at all to create an email and set it up so it is going to the right people at the right time, even if you are creating your emails ahead of time and scheduling them weeks out. Forms are also so helpful to use in many ways, shapes, and forms!

What do you dislike about the product?
The marketing hub features can be a little disorganized - i.e. the marketing emails section is hard to organize and sort through. It would be nice if the folders section worked a little better.

What problems is the product solving and how is that benefiting you?
Being able to create, copy, and send pretty marketing emails to our ever-evolving distribution lists quickly and easily instead of having to upload contacts to a different system constantly.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Every important information is in one place: contact data, company data, contact activities (such as email activities, form submissions, calls). So you have a perfect overview of all activities of your contacts in each stage of the funnel. Furthermore, you can schedule mailings and social posts in advance and you can connect every activity with a specific campaign. With the analytics tool you can analyze which campaigns perform the best and improve your own marketing effort.

What do you dislike about the product?
Not all kind of posts for social media can be published via HubSpot Marketing Hub e.g. a carousel posts so you have to publish those via the original channels.

What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub supports me in daily tasks from email campaigns to social media activities. But most of all, HubSpot supports me in the analysis of campaigns and lifecycle stages to constantly optimize marketing activities.

Julianna C.
Star Rating: 3.5

What do you like best about the product?
I think HubSpot has a very strong marketing hub section because you can oversee emails, landing pages, and some social media features. I enjoy using their analytics features to breakdown marketing campaigns.

What do you dislike about the product?
I wish their were more social media features and had more in depth analytics. You have to go through each application to get a more in depth look at who your target audience is.

What problems is the product solving and how is that benefiting you?
I think HubSpot is a great tool for email. We've recently implemented ab testing and it's helped us automate how we send and test our emails. I wish there were more options for reporting because right now I'm manually creating reports the way I want since HubSpot isn't super flexible.

Steve C.
Star Rating: 5

What do you like best about the product?
Hubspot is the Apple of CRM platform. It is easy and intuitive to use. Getting help is super easy to get someone that is knowledgeable on the phone to answer any questions. Stop looking and just get Hubspot

What do you dislike about the product?
One thing I don't like about Marketing Hub is that when you are building a list and use multiple groups on the list you can't see the total number of unique people on a list per group

What problems is the product solving and how is that benefiting you?
We send emails to millions of people each month. HubSpot allows us to manage our workflows efficiently, saving us time and targeting the best customers. Highly recommend.

Dan C.
Star Rating: 5

What do you like best about the product?
HubSpot Marketing Hub Professional provides all the resources needed for an out of the box integrated marketing experience. The ability to tie together emails, social posts, content, tracking links and more back to singular campaigns, and easily create automated workflows, makes it a lot easier to create integrated campaigns and measure impact and results.

What do you dislike about the product?
The social tool is not quite as robust as a HootSuite or Sprout, but still gets the job done for basic posting and scheduling. It doesn't capture stats on IG reels which is a big piece of content.

What problems is the product solving and how is that benefiting you?
Collecting data through forms and using that data to create lists, automated workflows and data on the content, marketing campaigns, and products that are are of the most interest, or performing the best.

Colton W.
Star Rating: 5

What do you like best about the product?
Seamless Integration: HubSpot offers native integration with a plethora of tools, with Salesforce being the most significant for us. This seamless integration is a game-changer in the B2B software space. User-Friendly Interface: The platform's user interface is intuitive, making it easy to navigate and understand, even for those new to the tool. Enhanced Contact Management: Contacts are not only automatically enhanced but also linked with other records, streamlining our contact management process. Support for Custom Objects: The support for Salesforce's Custom Objects and the ability to link records, including these Custom Objects, is invaluable. Customizable Views: Whether it's for a team, an individual, or based on permission sets, views can be tailored to fit specific needs. Target Accounts Feature: For businesses running ABX/ABM programs, the Target Accounts feature is a boon. It's a strategic addition that aligns well with our automotive clientele. Insightful Contact Journey: Gaining insights into a contact's journey, from the pages they've visited to the forms they've filled, is seamless and provides valuable data for our marketing strategies. Powerful Automation: HubSpot's automation workflows are not only easy to set up but are also feature-rich. They strike the right balance between simplicity and functionality. Effective Email Campaigns: Setting up and launching email campaigns is straightforward, complemented by rich data reporting and health checks. Innovative AI Tools: The AI-driven tools for generating copy are impressive. Whether it's crafting emails or posts, the AI assistance is commendable. The added functionality of generating reports or updating contacts is a bonus. Versatility: The ability to leverage almost every feature across multiple areas enhances efficiency, allowing for faster work processes. HubSpot Marketing Hub is a powerful tool that has significantly enhanced our marketing efforts in the B2B space. While it excels in many areas, there's always room for improvement, and we hope to see these enhancements in future updates.

What do you dislike about the product?
Landing Pages & Forms: While setting up landing pages and forms is straightforward, the templates for landing pages can be more user-friendly. The forms, though functional, could benefit from advanced features like single-question flows and intricate logic. The division of pop-ups and inline features into a separate 'CTA' feature can be confusing. Ads Tool Limitations: The ads tool, though functional for platforms like Facebook, Google Ads, and LinkedIn, lacks integration with Microsoft advertising and other third-party tools. Its basic functionality seems more suited for small to medium businesses. As an enterprise client catering to the automotive space, a more feature-rich ads tool would be beneficial.

What problems is the product solving and how is that benefiting you?
Automation Excellence: In the fast-paced world of B2B software, especially in the automotive domain, efficiency is paramount. HubSpot's robust automation capabilities have been a game-changer for us. From nurturing leads to executing targeted email campaigns, automation ensures we're always a step ahead, reducing manual efforts and maximizing productivity. Comprehensive Reporting: Data-driven decisions are at the core of our strategy. HubSpot's in-depth reporting tools provide us with actionable insights, allowing us to refine our approach, optimize our campaigns, and achieve better results. The granularity of the data available ensures we're never in the dark about our performance metrics. Streamlined Lead Management: Managing leads can be a complex task, but with HubSpot, it's never been easier. The platform's intuitive interface and enhanced contact management features ensure that every lead is tracked, nurtured, and converted, optimizing our sales funnel and ensuring no opportunity is missed. Demonstrable ROI: One of the perennial challenges in marketing is proving the ROI of our campaigns. With HubSpot's comprehensive analytics and tracking capabilities, we can clearly demonstrate the return on our marketing investments, validating our strategies and ensuring stakeholder confidence. Rapid Campaign Deployment: In the digital age, agility is key. HubSpot empowers us to quickly design and deploy landing pages, allowing us to capitalize on emerging opportunities and respond to market dynamics in real-time. This agility ensures we're always in a position to capture leads and drive conversions.

Chelsie H.
Star Rating: 5

What do you like best about the product?
HubSpot has been a game-changer for us. The HubSpot support team is the best I've ever worked with in my entire career. We can streamline our processes directly using HubSpot or with one of their integrations. Not only have we saved so much time and effort after implementing, but we now have accurate attribution reporting and can report on the funnel effortlessly. We use the direct SalesForce integration with our account, which has worked wonders.

What do you dislike about the product?
I hope to see improvements in respecting email aliases when using the scheduling tools. I would also love to see more customization when it comes to email design.

What problems is the product solving and how is that benefiting you?
HubSpot has helped us automate our marketing efforts, have accurate reporting, and the ability to deep dive into attribution reports. Before HubSpot, we were guessing or depending on incomplete reports that didn't show a full funnel.

Sarma G.
Star Rating: 5

What do you like best about the product?
Hubspot on the whole has been a great marketing automation platfom for us which supports the CRM, web and deals. Emails: eveloping the new tempaltes and using the WYSIWYG editor has been the best one to use LP: Ease of editing and usage of the preset modules is one of the major things i 've like with ease of themes downloading|

What do you dislike about the product?
Hubspot system is lacking in basic e-commerce functionality that other platforms have at a fraction of the cost. limitations in the form editors

What problems is the product solving and how is that benefiting you?
This addresses common marketing challenges with tools for lead generation and more.

Rahul Prajapati S.
Star Rating: 5

What do you like best about the product?
HubSpot Marketing is design enhance your marketing effort. i used this tool it's is provide lots of feature and tools to business engage our leads into convert customers. like in HubSpot Marketing provide all tool in manage one place. easy to integrated other tools.

What do you dislike about the product?
HubSpot Marketing is usedfull software provide lots of feature. but any person newbie with learning not proper setup. and HubSpot is pricing highter for small business.

What problems is the product solving and how is that benefiting you?
I used and oprated some client solve lots of my problem. it's identify business problem and solution provide in this tools. in some feature used and like lead generation strategy, lead nurturing, data analysis, easy to integrate and more. i business face lots of problem automation nurturing or any other problem i recommende to use HubSpot marketing tool solve thier problem.

Verified User in Financial Services
Star Rating: 5

What do you like best about the product?
The customizability of emails and the simplicity of creating emails is excellent. Also, the social media publishing and analytics tool is very helpful. Reporting is also great. I use HubSpot for the majority of my marketing efforts and it's a singular hub for all of my efforts.

What do you dislike about the product?
Sometimes email formatting can be spotty (in the edit version vs. the test email/live version) but this is easily fixed.

What problems is the product solving and how is that benefiting you?
It's helping our company to effectively market our product and services to our clients through email, social, landing pages, and analytics. We only recently started our marketing efforts and it's proven to be an effective tool. We've seen action taken, such as the downloads of our guides and/or registering for our webinars, and we've had leads push through to our sales funnel because of it.

Dominique A. J.
Star Rating: 4.5

What do you like best about the product?
I love that it is a one-stop-shop for the marketing activities that I am responsible for. Email, social, advertising, and basic analytics are all easy to do.

What do you dislike about the product?
After using so many individual platforms, I think the features are a bit minimal for example being able to plan your grid, hashtag research, and even tagging are both a bit easier on platforms like Planoly or Plann but since they only do social they are able to be more robust in these features while I feel like HubSpot is focused on more elements that connect to the CRM.

What problems is the product solving and how is that benefiting you?
Connecting insights from all marketing channels.

Cindy L.
Star Rating: 5

What do you like best about the product?
HubSpot lets me automate campaigns, clone emails and landing pages, and schedule social posts so I can get more done in less time. With the Teams feature and our brand kits, its easy to support multiple business units or accounts from one login.

What do you dislike about the product?
As a long-time user, we are frustrated that we cannot assign existing forms to a business unit without having to recreate them. I also wish the templates were easier to work with across multiple business units.

What problems is the product solving and how is that benefiting you?
Supporting multiple businesses is only possible with a tool like HubSpot. We can do more with fewer people. The AI tools now help us get things done even faster!

Gary P.
Star Rating: 5

What do you like best about the product?
The user interface and ability to quickly figure out how to function within the platform is uncomparable when put up against Pardot and other competitors. It still provides a very advanced level of marketing automation and ability to easily craft campaign pieces, but you don't have to be overly technical to try to make what you want to happen become reality.

What do you dislike about the product?
Trying to find where features may have moved within the system after not using it for awhile or in trying to find where permission settings live within the setup is about the only issues I tend to have.

What problems is the product solving and how is that benefiting you?
Being able to execute marketing campaign deliverables and get high level and more detailed analytics and reporting across those tactics. We've been able to get a better picture of what our marketing efforts are driving for demand generation.

Josh F.
Star Rating: 4

What do you like best about the product?
I love how the navigation is simple and effective. The UI is great. Most of my colleagues, be it their first time or not, find it very easy to learn how to interact with the hub.

What do you dislike about the product?
The only critic I have for the marketing hub is that is has limited options for design. When designing a form or anything for that matter, the options are limited. For example, when designing an email blast, you can only choose between three kinds of dividers. Dividers are very important for the design of an email.

What problems is the product solving and how is that benefiting you?
It makes it easy to schedule and publish blog posts. It also allows me to quickly design a form, landing page, or email blast. Time is of the essence and it definitely helps reduce the time it takes to carry these out.