Yue Z.
Star Rating: 4.5

What do you like best about the product?
They are always there to help and can adapt to our requests fast. Moreover, I think they are continuously optimizing the dashboard as needed which is very helpful

What do you dislike about the product?
Some functions are still not able to realize - check the opportunities influences by period/ads, identify persona in the reactions and it would be great if it can be linked to our system that creats potential leads / opportunities for the sales team to follow up .

What problems is the product solving and how is that benefiting you?
The fact that we can see which accounts are reacting to/interested in a certain topic is very helpful as usual, and the granularity of the data we are able to get is also key in the report.

Verified User in Hospital & Health Care
Star Rating: 5

What do you like best about the product?
The N.RICH ABM platform allows me to easily build different segments (by language, different account sizes, installbase) and deploy campaigns extremely fast. It also provides a fast way for me to do A/B testing of messaging to see what resonates with the audience or persona. The added benefit is that I can track web traffic to any of the landing pages for my campaigns by adding the N.RICH analytics tag to the page. The N.RICH analytics dashboards are very intuitive and easy to understand. I can look at traffic volume, traffic sources (important for ROI), view geo-location of traffic, see paid versus organic traffic, traffic by account and more. It is an efficient tool for monitoring visitors to your landing page and tracking them all the way through to SalesForce. The N.RICH support staff is always eager to help and make suggestions on improving the performance of your campaign. Along with training on the N.RICH platform and one-on-one support, they are hands down one of the most customer-responsive companies I have ever worked with.

What do you dislike about the product?
You do need a minimum number of accounts to deploy an effective ABM campaign. But the N.RICH team shines here in offering to help me identify similar accounts so I can build a target segment. They are extremely knowledgeable about how to identify accounts that could help maximize the reach of your message.

What problems is the product solving and how is that benefiting you?
We are now able to test digital ad messaging and imagery very quickly using the N.RICH platform and assess how different accounts respond. This is a great way to get A/B testing done in a short period of time – very efficient - along with helping us segment our accounts and apply differnt strategies. And we can simply add an N.RICH tag to any campaign landing page and start to collect metrics where we can view a key performance indicators (KPIs) in a dashboard format that is easy to interpret and share with others. This allows us to optimize any messaging to encourage conversions (form fills) on our landing pages. The account-based marketing (ABM) analysis also helps us track what assets customers are consuming to help move an account along the buyer’s journey. Based on this information and responses to digital ads, the N.RICH team helped us develop “intent to purchase” reports. This is shared with our sales force to help them focus their efforts on accounts that have a higher likelihood of closing business. So N.RICH not only makes it easy to deploy ABM ads, but they help us assess what customer touchpoints are effective in leading up to lead conversions and what messaging can help nurture and influcence opportunities.

Paulo Henrique d.
Star Rating: 5

What do you like best about the product?
Cost-efficient, easy to use, awesome Customer support with weekly follow up. They help me to create a awesome use case for more than one company.

What do you dislike about the product?
the attributtion from Google and other did'nt help to show directly the influence. But that is a problem for all marketing teams. Could be a improvement.

What problems is the product solving and how is that benefiting you?
I used the entire tool. I started focusing on some markets that I want to attract in the ToFU. My audience quality and the amount leads start to increase after one week using. I also was capable to show to my sales team who was ther looking the product retuning and pushed by my content to talk with sales. We influenced One Million Deal/renew with N.rich. The way that tool connected with sales force and hubspot is very simple and helpme to find quickly my ICP.

Verified User in Maritime
Star Rating: 5

What do you like best about the product?
When you first open up your N.Rich instance, the first thing you notice is how easy the UI is to navigate. Setting up campaigns is a matter of minutes, not hours. Thorough knowledge base and helpful customcess managers makes sure you'll be onboarded to useer suc N.Rich in no time.

What do you dislike about the product?
N.Rich feels like it has been built customer first, with easy-to-use mentality and focusing on the features that matter. If you are looking for all the possible bells and whistles, it might not be the product for you.

What problems is the product solving and how is that benefiting you?
With its ease of use, we are able to decentralise our ABM expertise across our business units, and have our dedicated business marketers to execute everything from planning to analytics with minimal training.

Radi B.
Star Rating: 3.5

What do you like best about the product?
The combination of first-party & third-party intent data & programmatic nature of setting up campaigns and assigning target account lists is a breeze. Monitoring & tracking success of specific ads & campaigns overall is super intuitive, and the UX is great overall (even if the UI looks a bit dated, it's a B2B solution, so this is a non-issue).

What do you dislike about the product?
We target two segments with our product offering — large institutions and startups & scale-ups in our target industry — and encountered two problems. The coverage on N.Rich is excellent for the former, but the latter is 50/50. For example, we uploaded our target list of ~30 scale-ups in the UK (one of our target markets), and N.Rich did not recognize any of them — presumably because they were smaller companies, e.g., 50-250 employee size. This rendered N.Rich (and solutions in the same category, I assume) effectively useless. For our campaigns that targeted financial institutions, there's an inherent challenge in that these companies often have 1000s to 10000s of companies, and it isn't easy to ascertain the effectiveness of targeting our specific buyer personas (which is a tiny proportion of the overall population of targetable individuals at these companies). We didn't have an unlimited budget to assign account-based ads with N.Rich, which we found lacking. This is a challenge of not just N.Rich but solutions in the same category. The learning for me here is that account-based digital advertising is ineffective without a healthy budget.

What problems is the product solving and how is that benefiting you?
1. Identifying which our target accounts are in-market for a solution similar to the one we offer via a mix of first and third-party intent data. 2. Help our business development team prioritise their outbound efforts.

Teshera H.
Star Rating: 4.5

What do you like best about the product?
I am able to build customized ads. The personalized customer service helps me to build ad and reports. I am also able to connect the intelligence gained from engagements to provide better service to our customers. I also appreciate their help to ensure ads are appropriately approved by Google.

What do you dislike about the product?
I find N.Rich to be extremely helpful. Although I like building customized ads, the process can be time consuming. It would be great if I could share ad mock ups and have the team put them in the system on my behalf.

What problems is the product solving and how is that benefiting you?
N. Rich is helping our team to connect the dots between digital ad engagement and sales performance. I am currently running a pilot to allow ad engagements to lead to 1:1 engagements with our virtual sales team. This is providing an excellenct customer experience.

Verified User in Hospital & Health Care
Star Rating: 5

What do you like best about the product?
Its user-friendly interface makes navigating through the various features a breeze, and the level of customization it offers is simply remarkable. I've been consistently amazed by how effective N.rich is in targeting and engaging our key accounts.

What do you dislike about the product?
Similary to most of the ABM platforms one area where N.rich falls short is its absence of persona-based segmentation capabilities which could limit its effectiveness in some case

What problems is the product solving and how is that benefiting you?
N.Rich is tackling the challenge of maximizing Account Based Marketing efficiency by providing a user-friendly and customizable platform. This empowers businesses to engage key accounts more effectively, resulting in improved lead generation, personalized interactions, and ultimately, stronger client relationships.

Verified User in Mechanical or Industrial Engineering
Star Rating: 4

What do you like best about the product?
It is easy to use, high value for the budget that we are using and the support from N.Rich is excellent.

What do you dislike about the product?
I can't think of anything that I would dislike. The number of Intent topics included without extra cost is rather low.

What problems is the product solving and how is that benefiting you?
We can reach wider audience and can see who are engaging most with the campaigns. Intent reports tell us even better, which accounts are searching for information on specific solutions. On account level we can see on which pages and on which ads they have visited.

Timo A.
Star Rating: 5

What do you like best about the product?
The platform is easy to use and understand. Creating campaigns with different ad types is fast and analytics/reports give actually useful information.

What do you dislike about the product?
Implementing the website tag was a bit different what I was used to but in the end everything went well thanks to their good support.

What problems is the product solving and how is that benefiting you?
Reach target customers and understand what kind of message/ad type they are interested in.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
- Platform is very simple to use and the customer success team is very helpful - Intent reports and data offer key insights to sales teams - Advertising analytics are easy to understand - Dashboards are clean - N.Rich takes our feedback into product development decision making

What do you dislike about the product?
Not a dislike but something to note for new users - it can take a bit of time for data to populate. So, it might be unrealistic to expect to launch the ABM platform in a matter of days as you may need to consider various aspects that take weeks to implement.

What problems is the product solving and how is that benefiting you?
N.Rich is helping our company surface enterprise intent data in our CRM, giving salespeople more information about the companies they are prospecting. N.Rich allows us to clearly identify which companies are most interested in our solution and allow our sales/marketing teams to build out more tailored outreach efforts to win their business.

Avishek C.
Star Rating: 5

What do you like best about the product?
- UX is the best - Support team is brilliant - The product features are very close to real life use cases - The ad feature is strongest I have seen in any ABM platform.

What do you dislike about the product?
There is nothing to dislike about NRich as a platform, me and my team are really enjoying the platform and the outcomes.

What problems is the product solving and how is that benefiting you?
- Targeting right accounts - Providing better reach to right audience - Saving ad spends on unneccesary audience clicks - multi channel and multi format ads from one single platform - strong intent data - customized intent reports

Amos A.
Star Rating: 4.5

What do you like best about the product?
The company is willing to develop the platform according to customer needs.

What do you dislike about the product?
It isn't easy to compare ABM platform to each other in terms of reach, and this applies to N.rich as well.

Recommendations to others considering the product:
Not a faceless product, you can talk with the developers if you wish, not just sales.

What problems is the product solving and how is that benefiting you?
In B2B marketing, it is crucial to know which accounts you need to engage with, and ABM is one measurable way to do so.

Dan T.
Star Rating: 5

What do you like best about the product?
The best thing about N.Rich are the features of sales intelligence (intent data) combined with the power of delivering multi-formatted ads to the target accounts.

What do you dislike about the product?
I would suggest more orchestration features, as well as accuracy improvement algorithms.

What problems is the product solving and how is that benefiting you?
It offers valuable account intelligence, empowering both the marketing and sales teams to co-work on a outbound strategy.

Verified User in Hospital & Health Care
Star Rating: 5

What do you like best about the product?
easy to set- up campaings or change assets, nice analytic tools

What do you dislike about the product?
very limited number of characters on headlines, wonder if that coudl be changed? space for a long company logo a bit challenging

What problems is the product solving and how is that benefiting you?
It targets our advertisements to the right accounts and gives valuable data on the account behaviour

Verified User in Hospital & Health Care
Star Rating: 5

What do you like best about the product?
Easy to use - can create campaigns quickly and easy to follow up on the results. Great support!

What do you dislike about the product?
Nothing missing so far. Easy to use and great support

What problems is the product solving and how is that benefiting you?
Getting more engagement from ICP accounts. Helps sales to generate more meeting opportunities.

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
Looking at how different ads perform and what specific topics do users like the most

What do you dislike about the product?
Would be nice to see more specifically who is clicking on ads

What problems is the product solving and how is that benefiting you?
Helping us reach clinicians/other medical professionals easily and making them aware our website exists.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Truly links marketing with sales. Easy to run highly performing ABM advertising campaigns. All-in-one intent data and great integrations. We have reviewed several ABM platforms and N.Rich was by far the easiest to use and most performant.

What do you dislike about the product?
There is so much analytics available that sometimes it's hard to know where to look from. Fortunately, the N.Rich team provides hands-on guidance very actively.

What problems is the product solving and how is that benefiting you?
N.Rich is great for outbound mid-market to enterprise go-to-market to complement our inbound strategy. N.Rich has made some agency services redundant, which has been great for the efficiency.

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
It is a great platform that gives intuitive signals and helps prioritise accounts, and we have seen great results. Nrich platform has various ad formats that help maximise the reach for different placements.

What do you dislike about the product?
Scalability becomes a challenge as there are some missing features in terms of integration and product stability becomes a challenge at times. Reports could be better.

What problems is the product solving and how is that benefiting you?
Nrich is helping users identify the proper accounts and manage various campaigns. The display becomes more effective as Nrich has partnered with Google Display. This has helped us in reaching the target accounts and has given intuitive signals to prioritize accounts.

Verified User in Hospital & Health Care
Star Rating: 5

What do you like best about the product?
Simple extraction data into Excel, easy use

What do you dislike about the product?
Not specified contacts who whatching the data

What problems is the product solving and how is that benefiting you?
To find new leads, to see, what the modality it could be in the interest of a client

Verified User in Mechanical or Industrial Engineering
Star Rating: 4.5

What do you like best about the product?
Easy to use, support well available, clear dashboards.

What do you dislike about the product?
A bit better account reach would be valuable

What problems is the product solving and how is that benefiting you?
Reaching our accounts with targeted messages and using intent reports for a better understanding of the engaged accounts.

Nathalie B.
Star Rating: 5

What do you like best about the product?
The easy to use & powerful dashboards are a gold mine to measure the engagements of the accounts exposed to our campaigns and to know the ones to focus on for the sales department.

What do you dislike about the product?
We would have loved to be able to link the platform to our Dynamics 365 CRM to take even more benefits of the solution. Another point would be to have the possibility to target specific states or even cities.

What problems is the product solving and how is that benefiting you?
We were searching for an ABM tool that would give us the opportunity to target large companies interested in our products environment and the possiblity to build relevant vertical campaigns on specific industries.

Karim P.
Star Rating: 5

What do you like best about the product?
NRICH ABM platform is a very customizable tool, that can be adapted to your campaigns, objectives and the geographical differences. It is very well designed and the NRICH team is constantly improving the UX for ease of use. It provides thorough insights on the impact of our digital campaigns and the behaviours of our customers.

What do you dislike about the product?
I could not get to use all of the functionalities of the NRICH ABM platform yet as there is so many possibilities to customize and adapt to every customer needs. I wish there was a way to add more automation and AI than there already is to optimize resources and maximize impact. I am sure this is coming as the NRICH team is constantly improving the platform.

What problems is the product solving and how is that benefiting you?
NRICH team, together with their ABM platform, are helping us to create more targeted campaigns and gather more actionable insights that ultimately help us to quantify impact and constantly improve our campaigns based on customer segments and geographies around the world. Thanks to them we are able to take more informed decisions on digital investment and link our digital campaigns to our commercial activities in the field.

muskaan g.
Star Rating: 5

What do you like best about the product?
the part of intent reports cause thats a good way to find the right target market - i might add more categories to make sure every business benefits from it

What do you dislike about the product?
Not enough categories to choose from (intent reports) The fact that you cant see the company details when you click on it (in a list)

Recommendations to others considering the product:
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What problems is the product solving and how is that benefiting you?
finding new clients - the fact that you can see where companies clicked on and how the engagement rate is

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
Targeting, visual reports, and the support from the NRich side has proven extremely valuable!

What do you dislike about the product?
The granularity in the reporting dashboards and the type of data we can export is not to the level we need on a week-to-week basis. While we can ping the team to complete the requests, it would be nice to have a more customized level of exporting in the future. Also, direct integrations to reporting dashboard tools or even Zapier would prove valuable.

Recommendations to others considering the product:
As far as ABM-focused programmatic tools go, this is the best I've used!

What problems is the product solving and how is that benefiting you?
ABM is a cluttered and fast-moving market strategy. N.Rich helps us target exactly who we want and attribute real success to our campaigns from an Account perspective.

Bhanu C.
Star Rating: 5

What do you like best about the product?
The ability to target active cookies in your target accounts. Accounts can be mapped via SFDC integration which makes it easier to pass on engagement info back to SFDC too.

What do you dislike about the product?
Nothing to dislike at the moment as the platform has only improved since I last signed up for it. N.Rich now has intent reports as well which can be customised by 1st party and 3rd party engagement ratios.

What problems is the product solving and how is that benefiting you?
N.Rich is solving the targeting limitations within display network advertising and allows marketers to target by account level. Solving your ABM display advertising needs!

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
I can make sure my money is spent more wisely. I choose whom I want my ads to be distributed to. The analytics reports are amazing, I love the level of information they give you.

What do you dislike about the product?
Sometimes it can take too much time for my campaigns to be validated before being able to publish them.

What problems is the product solving and how is that benefiting you?
I use to not be able to control who would see my ads, hence wasting my budget on a bad qualified audience. Now I can select the companies/industries I want and creat ads just for them.

Miles W.
Star Rating: 5

What do you like best about the product?
The price is unbeatable in the ABM space making it a great fit for mid to small businesses. The customer success team has been proactive in onboarding and has been extremely helpful in the setup and implementation process.

What do you dislike about the product?
The integration with Hubspot has taken a while to implement and some of the features like adding videos from Youtube were not ready when we first started using the tool.

What problems is the product solving and how is that benefiting you?
We have been able to reach target accounts with the different asset types inside of N.Rich and see how these ICPs and target accounts are responding to our advertising.

Amélie C.
Star Rating: 5

What do you like best about the product?
It is really performant, and easy to use to create a camapign and follow-up the metrics.

What do you dislike about the product?
It can take some time to understand how to make a campaign more performing.

What problems is the product solving and how is that benefiting you?
NRICH is alsways really helpful and taking the time to explain well all features.

Verified User in Telecommunications
Star Rating: 5

What do you like best about the product?
The support team is always available to help us tracking our performances and make sure our campaigns will lead us to the best results.

What do you dislike about the product?
The user experience could be a little improved!

What problems is the product solving and how is that benefiting you?
Good results in terms of impressions and brand awareness.. But we still have to improve our results in terms of lead generation: we're trying to set up a process involving our Sales team with Sales Navigator, but at the moment we had no conversions coming from N.rich

Erin G.
Star Rating: 5

What do you like best about the product?
Ability to link directly to LinkedIn and quality of data collected.

What do you dislike about the product?
Would be nice if links to data were direct

What problems is the product solving and how is that benefiting you?
N.Rich is helping find key accounts that are interested in buying.

Sharon T.
Star Rating: 5

What do you like best about the product?
This tool allows you to see who is surging on your content, what content they are reviewing, for how long, etc. You can also determine the location of the user as well. Love the dashboards, easy to use and get a quick at a glance review of performance.

What do you dislike about the product?
Pulling more detailed reports is a little more complex, but not too bad once you take the training. I wouldn't say there is anything that I dislike about the tool.

What problems is the product solving and how is that benefiting you?
The main objective was for ABM Targeting. But I would say this tool is more for segment marketing. Allows you to include firmagraphs and see who surges and create a campaign around that in a specific geo.

Ian M.
Star Rating: 4

What do you like best about the product?
My CS Manager and ease of use of the platform

What do you dislike about the product?
Integration into SF is slightly painful.

Recommendations to others considering the product:
Have an entire ABM plan and creation of content before launching program

What problems is the product solving and how is that benefiting you?
I think the opportunity hasn't been fully realized yet. But see the vision. Need to get to a place to make data actionable.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
The hot lead list and the engagement data

What do you dislike about the product?
The product could be a bit more intuitive. Integration with FB would also be nice.

What problems is the product solving and how is that benefiting you?
Problem solving: increasing the pipeline quality for Sales. Benefits: hot leads, getting to know more about the previously unknown user journey.

Verified User in Biotechnology
Star Rating: 5

What do you like best about the product?
Good customer support and usability of the platform

What do you dislike about the product?
nothing so far. The onboarding was great and everything went well

What problems is the product solving and how is that benefiting you?
The platform solves our problem to generate/measure engagement between our key accounts and our content

Verified User in Hospital & Health Care
Star Rating: 4.5

What do you like best about the product?
Nrich platform is an effective tool to optimize digital marketing activities and track their performance.

What do you dislike about the product?
Some dashboard are not easy to interprete

What problems is the product solving and how is that benefiting you?
Better targeting and detailed metrics about our marketing campaign performance.

Artyom S.
Star Rating: 5

What do you like best about the product?
Reactive on customer requests, quite flexible in adding new functionality or creating custom integrations. God customer service and rich analytical dashboard. Some cool features such as prospect intent data and the ability to pay per click of only relevant users (e.g. only if they scroll through at least 50% of your content).

What do you dislike about the product?
Limitations in terms of controlling ads design. We needed extra developments to get more data sync with our CRM. For the testing phase would be better to have a more flexible pricing policy with lower commitment.

What problems is the product solving and how is that benefiting you?
One of the major benefits is reaching out to the account-based audience these days when everyone is working from home. N.Rich shows ads not only based on the IP address but also based on their own and third-party cookie databases, which includes millions of users. Being able to target users by cookie history resolves the problems with the IPs. Another benefit is the new functionality they're rolling out which shows the intent score and can provide valuable insights to the sales team. The platform is built for a self-managing process, which is a benefit for those who have a clear ABM flow and structure, but a downside for the newbies in ABM. Though the account management from N.Rich tries to support you as much as possible.

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
Good intent data, clear UI & and good co-operation with the customer success / development team.

What do you dislike about the product?
Some features and full HubSpot integration are still to be optimized, but their good CSM and tight co-operation goes a long way.

What problems is the product solving and how is that benefiting you?
Native advertisement of relevant accounts, discovering new accounts with relevant intent & optimizing our ICP

Poonam P.
Star Rating: 5

What do you like best about the product?
N.Rich is an easy to use platform whereby I can create ABM campaigns really quickly. I am seeing better ABM adverting results compared to other platforms that I have used. It also integrates really well with our marketing automation platform (marketo) and CRM (salesforce). The versatile analytics with revenue attribution is very useful too as it shows the influence to sales.

What do you dislike about the product?
Some of the smaller accounts could have more reach available to try and get the best results.

What problems is the product solving and how is that benefiting you?
N.Rich enables us to spend our investments wisely on those accounts that matter the most. We've had an issue with splitting our investment evenly, which isn't the best way to do things. This platform has enabled us to transform the way business sees digital marketing into an activity that generates revenue in a measurable way and has a significant impact. Since the platform is easy to use, it has allowed many functions like setup and reporting from our agencies, therefore becoming leaner and saving costs. Overall, we have a better view into the buyer journey of our accounts from different sources.

Wasita W.
Star Rating: 4.5

What do you like best about the product?
1. user friendly interface when putting up ads. 2. Easy to scale interms of scaling campaigns to other countries and regions 3. very very active support team and with a lot of knowleadge you can learn from 4. the support team are willing to cuztomize the tool according to your result with a fast response too.

What do you dislike about the product?
1. needing a good way or process to evaluate the tool /result from the tool against other ad platforms 2. a bit expensive CPC comparing to display ad where we can also reach to target group in less specific way. same level of price as linkedin ads in terms of clicks and enagement but less web visits. 3. more of a good tool for awareness but less effective when it comes to leading right job titles to website. at lease from my experience.

What problems is the product solving and how is that benefiting you?
ABM campaign A more specified target group for display type of ad

Cory S.
Star Rating: 5

What do you like best about the product?
The N.Rich team is extremely easly to work with and truly has a deep domain understanding on how to effectively use acount based marketing to reach target customers - they really demistify the process making it simple and straightforward. The interface of the platform is intituitive to use when setting up a campaign and the metrics are user friendly when slicing and dicing the data in the platform, or if prefered the data can be exported for additional analysis in Excel. The N.Rich team has been an excellent sounding board and provides excellent consultation when questions arrise. I would highly recommend to anyone looking for a partner and platform for ABM.

What do you dislike about the product?
There really isnt anything to dislike as the process is straightforward and the team is VERY easy to work with. Great customer service.

What problems is the product solving and how is that benefiting you?
From thought leadership to product and solution marketing, N.Rich has enabled us to effectively reach target customers with our messaging, while providing useful analytics on the reach and effectively of the campaigns. This data has helped quickly refine marketing strategy based on observed results while also helping our sales channel prioritze which customers to engage.

Brian C.
Star Rating: 5

What do you like best about the product?
Ease of use even for the first timer: me

What do you dislike about the product?
Under agreement with GE, we can only focus on Google ad

Recommendations to others considering the product:
First time on ABM? Don't worry. NRICH has training resources for you to learn, and NRICH will assign one or two of their members to coach you and help you.

What problems is the product solving and how is that benefiting you?
We were forced to move our customer engagement from face to face to digital due to the pandemic. This is not only a challenge to us but a challenges to our customers who traditionally rely heavily on sales people, trade shows, exhibition, and congress to engage with the manufacturers. We need to learn from scratch how customers consume content and what content and format interests them more. N.RICH gave us the opportunities to try different contents and format and we can adjust our directions easily by looking at the dashboard. I would say the biggest benefit we got from NRICH is to learn the customer behaviors and preference, so we can adjust and tailor-make strategies.

Matthew S.
Star Rating: 5

What do you like best about the product?
N.Rich allows me to understand exactly which accounts are interacting with our advertising content. It provides a real-time look into our customer viewing behaviors and allows us to act with urgency to reach out to customers to drive funnel performance. Best of all, N.Rich connects with our Salesforce.com platform to allow us to truly realize the ROI benefits.

What do you dislike about the product?
Some smaller accounts are not able to be targeted.

Recommendations to others considering the product:
N.Rich can be effective on multiple levels. If you are simply tracking clicks and views, N.Rich delivers. But to truly appreciate the power behind the N.Rich platform, make sure that you can connect N.Rich to your CRM platform. For us, the integration with Salesforce.com is the difference maker. To be able to show our senior-most executives who is interacting with our content in real-time is a powerful tool.

What problems is the product solving and how is that benefiting you?
N.Rich allows us to manage our sales funnel bu influencing those customers toward a sale. The pre-opportunity ad views build a knowledge base of our products or offerings, and the post-opportunity views serve to reinforce product features. One recent campaign has seen a 50% increase in total funnel opportunity value from campaign week 4 to campaign week 8.

Terho T.
Star Rating: 4

What do you like best about the product?
Imports and exports are fast. Searching accounts from the database is convenient functionality. Visual dashboards are easy to understand and useful.

What do you dislike about the product?
As a local subsidiary of an international organization, we could not integrate the ABM platform with our CRM system. It was an internal issue but would have been useful to track and optimize advertising at a customer level and prove the results as an automated process.

What problems is the product solving and how is that benefiting you?
Creating awareness and interest towards our services among desired accounts. We learned which type of content works and more about ABM requirements as a marketing tactic in practice. We were also able to identify accounts with sales opportunities.

Alexandru R.
Star Rating: 5

What do you like best about the product?
The platform is quite self-explanatory and very straightforward to get running. Apart from the platform, the support team is very helpful and continuously analyzing your results to suggest optimization hacks for a better spending of your investments. I also appreciated the speed they put together the automatic integration between our CRM and n.Rich platform.

What do you dislike about the product?
There are some small UI tweaks that could be done, but the team is very attentive and responsive to feedback. Most of the things we flagged have been quickly solved.

Recommendations to others considering the product:
Make sure you know what you want from an ABM campaign before starting your journey with any ABM platform.

What problems is the product solving and how is that benefiting you?
n.Rich has helped us develop, execute and manage a few ABM campaigns that are starting now to pay off.

Verified User in Medical Devices
Star Rating: 5

What do you like best about the product?
NRICH platforms helps us to get an objective and a detailed understanding of customer engagement and business influence per digital campaign. It serves the way we collaborate between marketing and sales to create an efficient and agreed sales and marketing strategy.

What do you dislike about the product?
There are no real dislikes. Just a recommendation to have a core team to work on needs and with NRICH and be ready to push users to be familiar with the platform and interpret data correctly. Training is key.

What problems is the product solving and how is that benefiting you?
Using NRICH can solve the problems of traditional campaigns where you push a content and you pray that your customers will fill a form ! With NRICH and ABM, you do not need to pray days and nights. You can get immediate account data, be proactive and follow-up your customers in a fast and efficient way to have a higher ROI. The fact that NRICH platform is integrated to our CRM software is a real advantage to track business impact.

Verified User in Maritime
Star Rating: 4

What do you like best about the product?
The support from N.Rich side has been amazing. The tool is really easy to use and synchronisation with CRM helps a lot in integration.

What do you dislike about the product?
There are still challenges to find guidance in written form (Atlassian not updated) and the synchronisation with the CRM is dependent on opportunity data only. In addition, there have been some challenges in data synchronisation. However, the great support from the N.Rich has solved/ is solving the majority of these problems. From a campaign perspective, would be great to have the results of the most successful cross-channel combinations and some benchmarks based on the budget (if that could be automated? The expectations vs. reality).

Recommendations to others considering the product:
N.Rich provide a great display advertising platform for ABM marketing. The tool is intuitive to use and you can develop the best marketing based on your organisation's needs. The support given from N.Rich is excellent.

What problems is the product solving and how is that benefiting you?
The data synchronisation has some problems really often. Partly because of the domains. In our last meeting with N.Rich, we discussed the opportunity of utilising the email domain also as an alternative.

Verified User in Hospital & Health Care
Star Rating: 5

What do you like best about the product?
N.Rich has delivered what they have promised and have provided excellent support for global and regional teams to get more out of the data and tools in a very fast manner. N.Rich team is very active and knowledgable and can provide also consultative support for big organization that is helping to speed up processes and integrations. By using N.Rich ABM platfomr and tailored analytics dasboards we are able to see account level key metrics from digital campaigns and websites.

What do you dislike about the product?
Not completely integrated to company IT data lake and all digital tools so not possible to link N.Rich account based metrics to all typical company metrics.

What problems is the product solving and how is that benefiting you?
Trying to understand the impact of digital campaings and websites to customer journey and who are using the content. We are abel to see account level statistics, so we can see what of the targeted hospital are cosuming the digital contentn we provide.

Mariana M.
Star Rating: 5

What do you like best about the product?
It's a very easy platform to use. It's possible to create ABM campaigns really quickly, both with account segments using intent data from our website, as well as firmographic parameters to find accounts that match our ideal customer. The account managers are also always available to help, whether it's a question about the platform or the strategy we want to implement, which I really appreciate.

What do you dislike about the product?
The reporting on this channel performance could be improved.

What problems is the product solving and how is that benefiting you?
Getting more engagement from target accounts

Julia A.
Star Rating: 5

What do you like best about the product?
time saver: From ad creation to the export of reports - the whole user interface is very intuitive and tasks are accomplished within minutes. support team: We have regular calls with our account manager to control our performance, discuss next steps atc. n.rich provides also a chatbot service where you receive answers very fast.

What do you dislike about the product?
Some tools are not abailable for our country yet, for example the lookalike audiences.

What problems is the product solving and how is that benefiting you?
- inhouse creation- and campaigning so we are able to reduce dependencies from other agencies.

Marianne A.
Star Rating: 4.5

What do you like best about the product?
Ease of use, excellent support from account manager - and good awareness possibilities.

What do you dislike about the product?
We cannot evaluate results properly on our side, we need to establish an internal process to do that. More of an awareness tool for us, lack of good web quality visits.

What problems is the product solving and how is that benefiting you?
Getting our ads in front of the accounts.

Verified User in Hospital & Health Care
Star Rating: 5

What do you like best about the product?
Create campaigns easily (very intuitive) and have the complete result of the campaigns live in different forms

What do you dislike about the product?
Maybe we need to review the title and explanations for each dashboard as colleagues are a bit lost to find the results they need (maybe create a guide/booklet with all the information)

What problems is the product solving and how is that benefiting you?
Develop dashboards to show influences and opportunities by region, campaign and date! Like also all campagns to marketo data base. Now we have a complete tool.

Verified User in Telecommunications
Star Rating: 4.5

What do you like best about the product?
As a manager for new business sales, it is vital to understand the intent data for our target accounts to help us prioritize who might be in need of our services. N.Rich gives us the information we need in a digestible, easy-to-understand format.

What do you dislike about the product?
It would be great to have more specific data on who the readers are in the data that's being captured.

What problems is the product solving and how is that benefiting you?
Targeting accounts for new business sales.

Verified User in Hospital & Health Care
Star Rating: 4.5

What do you like best about the product?
The ability to target ads to specific account list and then get analytics on the opportunity pipeline that has been influenced.

What do you dislike about the product?
The cross channel ad format is rigid and has a lot of white space.

What problems is the product solving and how is that benefiting you?
Reaching my targeted accounts within Salesforce with relevant ads. It has been a great tool for both product awareness and helping develop a pipeline of opportunities.

Astride M.
Star Rating: 4.5

What do you like best about the product?
Very user friendly platform that gives a clear view of the engagement funel.

What do you dislike about the product?
Nothing so far.Things are running smoothly.

What problems is the product solving and how is that benefiting you?
We have radically improved our targeting and this gives us a clear vision of the demand regarding our solutions. We can only improve our prospection and business by working with the right propects.