Derek H.
Star Rating: 5

What do you like best about the product?
After switching from another tool (6sense), we were initially hesitant about adopting metadata. However, once we went live, we immediately experienced remarkable success using the various channels that metadata offers. Previously, our primary source of success was limited to Google Ads, which required significant manual effort. With Metadata, this manual burden has been lifted, and it has proven to be extremely helpful in automatically optimizing campaigns without the need for constant manual intervention. In the past, we had not been fortunate with LinkedIn and some other channels, but things took a positive turn when we launched campaigns directly through Metadata. What impressed us the most were the robust analytics, user-friendly interface, automatic optimization of campaigns, and the ability to customize and define our own criteria for MQL (Marketing Qualified Leads) / SQL (Sales Qualified Leads). Overall, Metadata has revolutionized our marketing efforts and provided us with a more efficient and effective way to drive success across various channels. We are delighted with the results and highly value the insights and automation it brings to our campaigns.

What do you dislike about the product?
At present, we utilize a personalized meeting booker on our website, but we are facing challenges when it comes to properly attributing credit back to the original campaigns within metadata. One aspect that we find unsatisfactory is the limited integration with many newer marketing tools, including chatbots like Drift or Qualified. We wish there were better compatibility and seamless connections with these platforms to enhance our overall marketing efforts.

What problems is the product solving and how is that benefiting you?
Metadata.io solves our marketing problems by providing a centralized location for all our spend, automatic campaign optimization, and comprehensive marketing analytics. It's a game-changer!

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
Being able to target the accounts on our ICP on Facebook makes Metadata an invaluable product for us. Not to mention we get the best service from our Success Managers. Who are absolutely some of the best I have ever worked with.

What do you dislike about the product?
Wish it didn't take so long to get set up and running. But there are a lot of moving pieces. I'm sure it will be better soon but Its definitely worth the setup time.

Recommendations to others considering the product:
Make sure to get all parties to the table when getting set up. Marketing Ops, Demand Gen and anyone else to make sure everyone is on the same page.

What problems is the product solving and how is that benefiting you?
Being able to target the accounts on our ICP on Facebook. To basically use the same audiences from LinkedIn with Facebook. We are able to spend exactly where we want when we want rather than guessing. We also use Metadata.io for tracking our performance from impression to close-won.

Drew L.
Star Rating: 4.5

What do you like best about the product?
Metadata makes it easy to launch ads across multiples platforms, rapidly deploy experiements, automate ad management rules, and target B2B audiences on FB.

What do you dislike about the product?
It would be perfect if you could manage all features and ad types in Metadata- not just some of them. You get all the main/important ones of course. And I understand why certain ad types wouldn't work in the platform. But it would be nice to have a comprehensive platform where I never had to leave to run my ads.

What problems is the product solving and how is that benefiting you?
Two problems: time/resources and targeting. It takes time and resources to deploy ad experiements across platforms. In Metadata, you can do it in minutes. And targeting B2B audiences on FB is basically useless without quality B2B data to build audieneces. Metadata gives you LInkedIn level targeting on Faceook.

Joshua K.
Star Rating: 5

What do you like best about the product?
Metadata brings multiple ad platforms in one place to increase efficiency and save you time with duplication features (ads, offers, audiences, etc). Learning the platform was quick and intuitive, especially if you have experience with FB, LI, etc. Besides the platform, Metadata has an all-star customer experience team that have helped me ramp up quickly, are constantly sharing best practices, and making great suggestions to improve campaign performance. If there are any issues, they take care of them in minutes, not days or weeks. I've had reps from all the big platforms, and Rosie Cutrer and Raul Moreira really feel like an extension of my team. Can't say enough good things about Rosie! Another thing to add here: reps from the ad platforms (Google, Meta, etc.) almost always push you to spend more. Rosie and team actually want you to succeed in your campaigns vs. just spending more budget; there is a difference!

What do you dislike about the product?
Not much! There have been a few little bugs here and there, but again, when I send them over to Rosie and Raul, we are usually able to fix them very quickly. Would love to see some further integrations with things like Pardot and ability to promote LinkedIn Live Events; that would be cool (think MD might already be working on these).

What problems is the product solving and how is that benefiting you?
Bringing all your B2B paid advertising platforms into one place. Saving you time in creating, optimizing, and reporting on campaigns. Also, they integrate with things like Salesforce (and others) so you can see performance all the way through the funnel.

Mike P.
Star Rating: 4.5

What do you like best about the product?
Metadata allows me to automate away a lot of the manual work that goes in to scaling awareness, demand generation and lead capture campaigns. I love being able to have a single view of how our budget is performing across different channels. The auto-pause rules allows us shut off poor performing campaigns, which helps our peace of mind.

What do you dislike about the product?
There is a bit of a learning curve during onboarding. Understanding how all of the different feature sets work together can take some time but the customer success team is top-notch.

What problems is the product solving and how is that benefiting you?
Metadata is like having an additional person on our marketing team to manage our paid advertising campaigns across multiple channels. This frees the rest of us up to remain creative.

Amanda L.
Star Rating: 5

What do you like best about the product?
The platform makes it easy to adjust audiences and see if they are really worth your time. It becomes a repository for all pieces of your ads - creative, headlines, descriptions, offers - and then makes it easy to see what's a hit and what flopped. Our CSM James, performance manager Soroush, and onboarding consultant Francisco has been phenomenal in quickly getting us up to speed and working efficiently with best practices in the platform. The support team there is *chef's kiss*.

What do you dislike about the product?
The ad creation process can sometimes be tedious, especially when you rotate copy and images frequently in many campaigns - it's still way easier than building them out in the platform, though.

What problems is the product solving and how is that benefiting you?
Being able to duplicate campaigns and ads has been tremendous at letting us scale while still maintaining the on-the-nose targeting we are known for.

Megan C.
Star Rating: 4.5

What do you like best about the product?
I really like that I don't have to go into the native platforms and I can launch everything through one platform. I also really like how we can get our audiences from Hubspot and other platforms. Our reporting is also really easy when we use MetaData, all of the info is right there in one place.

What do you dislike about the product?
I think our least favorite part is that we can't edit a campaign after it's launched, we have to duplicate the campaign and then edit it. It's just a small dislike!

What problems is the product solving and how is that benefiting you?
Metadata helps us advertise our products on all our different platforms. They help keep us more organized and make it easier to track leads. This is a huge time saver for us!

Verified User in Information Technology and Services
Star Rating: 3.5

What do you like best about the product?
- Duplication of campaigns/ads/forms/etc - Process for creating new campaigns is quick and seamless - Ability to test multiple iterations/experiments is great and saves a lot of time - Automated rules for optimizing campaigns/experiments, auto-pausing, etc is great - Cohort reports are awesome

What do you dislike about the product?
- Audience building leaves much to be desired. No ability to use boolean logic is a big obstacle - but there is a new feature update for this about to come out which will be a game changer - In the reporting - I can't always slice and dice the data in exactly the way I want, and sometimes need to export it to do so

What problems is the product solving and how is that benefiting you?
Being able to quickly produce many iterations of ads/audiences/experiments etc is very helpful - Metadata will automatically create all the combinations instead of you having to manually create each one. This saves a lot of time and helps you learn about the best performing combinations.

Tamara T.
Star Rating: 4.5

What do you like best about the product?
Quick design & launch of campaigns. Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker. The team embeds with your own and will provide resources and guidance where you have knowledge gaps. The community is engaging and makes it feel like you're a part of something bigger. The tool increased my lead to MQL conversion rate by ~10% within a few months, and gave me time to start launching new channels and experiments.

What do you dislike about the product?
For a more niche target market like mine, some audience types I wanted to use did not work well - either they didn't allow for narrow enough targeting (in some cases could only target by industry), or audiences came out too small. In general audience development and management was still quite time consuming, despite all your channels being under one roof.

What problems is the product solving and how is that benefiting you?
Quick design & launch of campaigns. Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker. The team embeds with your own and will provide resources and guidance where you have knowledge gaps. The community is engaging and makes it feel like you're a part of something bigger. The tool increased my lead to MQL conversion rate by ~10% within a few months, and gave me time to start launching new channels and experiments.

Hannah S.
Star Rating: 4.5

What do you like best about the product?
Metadata is a great tool for ABM and paid social. You can reach incredibly specific audiences and run easy tests and experiments. The support from their team is amazing, from our Customer Success Rep, a performance strategist, and access to their technical support team. When we do have technical issues, they are able to submit tickets and escalate our issues quickly and resolve any problems. We've had great success with Metadata so far!

What do you dislike about the product?
The only issue we have seen so far is that you cannot make edits to anything that is live. If you want to update an audience, form, ad, or full campaign, you will need to duplicate and create a new one. It would be much more seamless to be able to make edits to live campaigns like you can on most ad platforms.

What problems is the product solving and how is that benefiting you?
Ability to run LinkedIn campaigns with highly targeted audiences and their automatic campaign optimizations and budget tracking.

Kaden L.
Star Rating: 4

What do you like best about the product?
The duplication features are nice and help save time. The integration with Salesforce makes insights much easier to see. The support team is helpful and quite responsive.

What do you dislike about the product?
As the sole digital marketer at my company, I'd like more time/attention on our account from their CS team than I'm currently getting. Google connection has seemed to be having some technical issues. They are resolved quickly though.

Recommendations to others considering the product:
Make sure you have the bandwidth to manage.

What problems is the product solving and how is that benefiting you?
Saving me a bit of time, sharing strategies from larger data points, and easy testing. This helps make sure our budget is being well spent and helps drive more strategy. Also my CS team, Rosie and Raul, are amazing.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
Support team is excellent Targeting capabilities that can integrate into Facebook ABM capabilities Better bulk audience building with job titles than LinkedIn Salesforce integration Bulk application of exclusions targeting and other areas to multiple campaigns Overall there's a few technicalities that makes things easier to apply to multiple campaigns

What do you dislike about the product?
Campaign naming parameters are not customizable after launching into LinkedIn or Facebook Every ad that is launched is separated at the campaign level in Facebook and LinkedIn which can cause budget issues sometimes When using Optimizer, it sometimes doesn't spend the full budget due to performance even if we're willing to spend a bit more Retargeting audience builds needs to be separated out individually to its own buckets whereas we're able to group them together in the campaign level of LinkedIn and Facebook

What problems is the product solving and how is that benefiting you?
Mainly signed Metadata for ABM capabilities. The fact that we can upload target account lists then push them into Facebook really helps as Facebook historically could only do contact list targeting.

Chris S.
Star Rating: 4.5

What do you like best about the product?
Metadata.io is great at enriching data for purposes of targeting and also once you've captured a lead via a paid social or paid search channel. We also love how simple it makes the bidding process.

What do you dislike about the product?
While the UI is overall very intuitive and easy-to-use, I still find it a challenge to take care of certain tasks without asking our CSM for help. But the CSM is very helpful and I am learning more of the ins and outs!

What problems is the product solving and how is that benefiting you?
We had been running LinkedIn ads and Google search ads and using the native advertising platforms to manage them. Our targeting efforts have been a challenge. We also have not been getting many company email addresses. Metadata.io lets us target much better with its enrichment data and functionality, as well as enriches the data of our leads to make many more business email addresses turn up.

Shanil P.
Star Rating: 5

What do you like best about the product?
Metadata helps me automate my LinkedIn and Facebook ads so I am able to spend more time optimizing, creating new campaigns, and working on other projects. They also have the best customer service team in the business!

What do you dislike about the product?
I don't have any dislikes or downsides about Metadata. Every time I have run into an issue, their support team is there to help, and I have always found a resolution to my problems.

What problems is the product solving and how is that benefiting you?
Metadata is solving the problem of spending too much time on native ad platforms trying to figure out where to use budget spends and how to optimize your ads. With their "experiments", Metadata is able to allocate budget to the best-performing ads and pause the underperforming ads.

Jacob W.
Star Rating: 5

What do you like best about the product?
It's easy to talk about the automated testing and 1-to-1 job title matches (MetaMatch allows you to target people on social media by their exact title, even on Facebook, which is a gold mine for B2B in this regard). Still, the actual value of Metadata is in your onboarding and account management team. You're paired with an account manager, a technical onboarding specialist, and a performance marketer as a Metadata customer. If you're like me, you've experienced burnout with vendor calls that provide no value and every time you join; it's an upsell sales call. No at Metadata. Nope. Each call with your account manager and performance market results in actionable and strategic takeaways. The recommendations aren't cookie-cutter, either. They're tailored to your unique marketing strategy. If you need to, reread this last sentence because this is the difference between actualizing value and just spending for the sake of spending. The performance marketer understands your unique needs and how to structure your campaigns to get your desired results. Your account manager understands the strategy you're after and works closely with the performance marketer. The platform automates 90% of the manual work required to set up new tests and campaigns. Ultimately this means if you're looking to onboard a performance marketer this year and are currently managing all of your campaigns in native channels, you can realistically offset this hire for a year or so. In my experience, the delta between onboarding Metadata and hiring an in-house performance marketer is considerable. Not to say that there's no place for an in-house performance marketer, but by onboarding Metadata before hiring them, you give them a solid foundation to start from.

What do you dislike about the product?
It's not a dislike, but before you set up your budget groups and first campaigns, I recommend reading their playbooks. If you're familiar with native ad platforms like LinkedIn, it's not a 1-to-1 translation in Metadata due to the way they structure the campaigns. Honestly, that's a superpower more than anything.

What problems is the product solving and how is that benefiting you?
We had reached a point of diminishing returns using native ad platforms. It helped validate our new positioning and build our top-of-funnel audience, but as we ramp up pipeline generation now that we have a firm baseline, we needed some lift to make the most of our budget.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
This platform shaves hours off of the work I need to do for paid social campaigns. Aside from the robust functionality, the service team is superb -- I've worked with a lot of MarTech providers before and the team at Metadata.io is incredible. I can say a lot of what has made this platform so imperative to our paid efforts has been the support, guidance, and hands-on approach this team has taken with our account when we really needed it. Plus, the platform is always expanding in functionality and the help docs and Community are incredibly resourceful.

What do you dislike about the product?
If you've never used a platform like this, the approach to the experiments might be a little tricky to grasp at first. But as I mentioned before, the hands-on "how do we support you best" nature of their team really made this a short and easy learning curve.

What problems is the product solving and how is that benefiting you?
Testing various audiences, creatives, and offerings; optimizing paid social spend; cutting time and hands-on work that would be required to do this natively in the platform; service team provides excellent input on strategy, campaigns, measuring, optimizing, etc. -- we really think of them as consultants to a degree with their expertise. The team here and the solution is almost looked at like an extension of our Demand Gen team even though Metadata.io is a software company, not an agency or consulting firm. The team behind the product is just that good.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
The Metadata team is professional and friendly. They've been willing to accommodate our needs by customizing the training menu based on our experience with their platform and our specific roles. While there have been a few areas where we've needed extra support, overall, the team has been responsive and helpful.

What do you dislike about the product?
In my experience working with Metadata, I've learned that being very specific with your requests is important. It's easy for details to get missed if you don't provide clear instructions and double-check their work. While this can be said for any agency or vendor, we had a lot of back and forth to get our first campaigns going with Metadata. However, once we established clear expectations, Metadata was responsive and reliable. They worked with us to ensure our campaigns met our standards and requirements.

What problems is the product solving and how is that benefiting you?
At our company, we've found that Metadata.io helps us tackle the challenges of managing a high volume of campaigns and testing. One of the key benefits is the ability to optimize campaigns at the CRM conversion levels within a single platform. This eliminates the need for manually consolidating multiple reports, saving us a significant amount of time. One thing to keep in mind is that utilizing the full extent of the platform requires preparing many campaign materials, which can be a bottleneck for a small team like ours. However, Metadata.io offers tiered service levels that provide additional support from their team, which is a valuable resource for companies that need extra assistance.

Vincenzo B.
Star Rating: 5

What do you like best about the product?
The scale at which I can experiment I could not manage without this platform.

What do you dislike about the product?
Small but the audience definitions can't be easily edited once built. I end up doing a lot of copying, tweaking, and archiving. If you have a good sense of who you're targeting though you won't need to tweak and rebuild.

What problems is the product solving and how is that benefiting you?
On one front, scaled optimization in paid search. On another front audience based display with high levels of experimentation. We know our audience, we know the content that resonates. Now MetaData is helping us find the best audience for the lowest cost.

Jessica B.
Star Rating: 5

What do you like best about the product?
We have been using Metadata for about 4 months now and it has help our team significantly. Not only has the platform been amazing, but our metadata team Rosie Curter and Stephanie Schwatz have been nothing but the best for the Five9 team. Whenever we encounter challenges or have questions, they consistently guide us in the right direction, fostering our growth and proficiency within the platform.

What do you dislike about the product?
We have not experience any downsides to the platform. Nothing but the best.

What problems is the product solving and how is that benefiting you?
N.A

Matt G.
Star Rating: 4.5

What do you like best about the product?
Metadata does a lot of things well that allow me and my digital demand team to support the rest of our marketing organization. Such as: 1. Targeting: the platform has a plethora of targeting options which can be a bit overwhelming, but the combination of LinkedIn targeting + Salesforce dynamic lists has been especially powerful for us. Particularly for ABM campaigns, we can use SFDC fields (including 6sense predictive values) to build dynamic account lists. This means we don't have to manually refresh account lists in the ad platform. 2. Reporting: Metadata's reporting is awesome. I find it even more valuable than our multi-touch attribution tool. Take a look at their Reports tab; the triggered opportunities and cohort dashboards are probably my two favorites. 3. Automation: the platform can auto-optimize bids and budget around CPL, CPC, pipeline, pipeline ROAS, revenue, ROAS... whatever you prefer. This is a huge time saver. When we have an ad/campaign that is working, I know Metadata is going to keep it well funded, taking budget away from the poor performer. 4. Ease of use: once you're up and running, launching a new ad campaign, or new creative variation, takes a fraction of the time. 5. Lead enrichment: huge win for our BDR team. The vast majority of leads now have business emails, unlike our pre-Metadata LinkedIn Lead Gen campaigns.

What do you dislike about the product?
Onboarding was a challenge, particularly because of our lead flow. We had lots of issues getting leads from LinkedIn to Metadata into Marketo into Salesforce. This may have been a unique problem due to our instance, but Metadata couldn't help much. I wish there had been more pre-sale discussion and planning around the lead workflow, as well as more support from Metadata regarding Marketo/Salesforce. The average person may not realize that Metadata is manually enriching lead information and then pushing that into your marketing automation system. The lead info does not flow via a lead form (like the rest of our inbound efforts and past LinkedIn Ad campaigns). The platform is also costly, especially compared to using the ad channels directly which costs nothing beyond the ad spend. However, it is less expensive than an agency and allowed us to bring our paid social management in-house, which was a big win for my team. Because of the cost, Metadata is not for everybody. But if you're in B2B, sell a high ARR product, and spend a lot monthly in paid social, Metadata is very valuable. There's a somewhat steep learning curve, but that is to be expected with such a powerful tool.

What problems is the product solving and how is that benefiting you?
Leads are nice but it's all about pipeline and revenue. Metadata also allows us to run smarter ABM campaigns; we combine 6sense predictive data with our Salesforce data and Metadata's targeting to run a "1-to-few" ABM campaign that is segmented based on inferred buying stage. With Metadata, I can ensure the rest of the marketing team that our latest and greatest content from integrated campaigns is reaching the right buyers within our target accounts AND generating leads with quality contact information for our BDRs.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
The tool is very powerful and it would take years to learn everything it can do which is why we rely heavily on their customer success team which it top notch.

What do you dislike about the product?
The tool can do A LOT so figuring out how to navigate around it to get the reporting you want isn't always as intuitive as I would like.

What problems is the product solving and how is that benefiting you?
We use Metadata instead of having a media buying agency - it makes it much easier to manage ads in house and have access to good reporting

Verified User in Computer & Network Security
Star Rating: 4

What do you like best about the product?
Building ads in Metadata is so much simpler than within each indivudal platform. Saves the pain of little tedious tasks, and reporting all under the same roof. On top of that, the CSM/support team is always willing to help and make recommendations.

What do you dislike about the product?
I don't really have dislikes. Anytime we need help, MD is there!

What problems is the product solving and how is that benefiting you?
Metadata saves the time of building audiences, ads, offers, and reporting in each indivudal platform. It allows our team to have the time to manage other important tasks.

Shalev S.
Star Rating: 5

What do you like best about the product?
Creating campaigns at scale has never been so easy. They liberate you from all the tedious, time-consuming, repetitive work and empower you to focus solely on marketing. Also their support team is always happy to help and is genuinely super knowledgeable, not just in the platform but in marketing in general

What do you dislike about the product?
Honestly, nothing major. Pricing is reasonable compares to the competitors, and their solutions are delivering results

What problems is the product solving and how is that benefiting you?
Creating campaigns at scale, and optimizing based on real metrics and not vanity ones.

Kyle C.
Star Rating: 5

What do you like best about the product?
The onboarding process, live training, and support we get from our customer success team are second to none! Metadata has greatly helped us to hone in on our very niche B2B audience with new audience types not available natively in LinkedIn and Facebook. We've improved our lead quality significantly now that we are getting business emails for the majority of leads (something that seemed impossible previously) and thanks to Metadata's lead enhancement, we're now providing our sales teams with more information about each lead and their company so they can have more productive outreach. Thanks to Metadata, we can now attribute MQLs and, more importantly, sales pipeline to specific ads which makes optimization so much more efficient and also helps us create more banners and ad copy like our top-performing content.

What do you dislike about the product?
Really nothing, obviously there are always ways to improve the tool, but they make it easy to submit enhancement requests and in only a few months we've seen the product evolve greatly and provide many new features that we asked for.

What problems is the product solving and how is that benefiting you?
Getting valid business email addresses and contact info for leads so sales can have successful outreach, attributing MQLs and pipeline to specific ads, making launching new paid social campaigns and building audiences so much faster, and quickly giving us actionable reporting on our campaigns. For a small team like ours this tool has allowed us to spend much less time managing budget and optimizing ads and given us more time to focus on testing new content, ads, and audiences.

Verified User in Financial Services
Star Rating: 4

What do you like best about the product?
-Interface is easy to use -CSM and support teams are knowledgable, friendly, and quick to respond -Integrates with our platforms

What do you dislike about the product?
-A few kinks with integrating fully with LinkedIn, but are actively working to improve those

What problems is the product solving and how is that benefiting you?
They're help keep all our different social advertising tactics across various channels in one place. They provide analytics and insights to those efforts, provide optimization suggestions, and have a large audience database from which to get the most out of our reach.

Divyansh B.
Star Rating: 4.5

What do you like best about the product?
Fantastic tool for creating several campaigns and even helps you publish them over multiple channels and track the status. It is a very intuitive and straightforward process for deploying ads. The platform allows you to target correct and genuine customers for your company. The integration and collaboration process is excellent for this system. Even the software is easy to use and handy to set up for everyone.

What do you dislike about the product?
The platform does not have features for making changes to the campaign or the advertisement published or submitted on social media. We can not edit the deployed ads. The software sometimes disconnects with the integrated platforms due to server-down issues or poor internet problems.

What problems is the product solving and how is that benefiting you?
BEing able to easily manage all the account's data and information in one place. Input from customers and organizations is stored on this device, and everything is safe and encrypted. Being able to publish ads over multiple channels for attractive more customers towards our organization. The software really benefitted in our companies sales and revenue.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Metadata.io has been instrumental in streamlinging our advertisting strategies and budgeting. Ana, Raul, and team are always willing to hop on a call with me to work through strategies, ideas, and troubleshooting. They are a fantastic partner!

What do you dislike about the product?
The only issue I have with the platform is that you're unable to make any edits to a campaign or offer once live, even if its as simple as editing the text above an ad or editing the audience. Being able to make simple edits would save our team a lot of time!

What problems is the product solving and how is that benefiting you?
Meatadata saves our team a lot of time and allow us to easily test creatives, audiences, and messaging.

Dan M.
Star Rating: 5

What do you like best about the product?
The best feature of Metadata is the time I save advertising across all platforms at once vs working in each individually. Typically, this would take me many hours and much more micro-managing. Metadata solves that problem.

What do you dislike about the product?
I don't have any significant complaints about the software. The reporting could be more visual, but the data itself is excellent.

What problems is the product solving and how is that benefiting you?
Metadata helps me test creative collateral, offers and audiences simultaneously. It optimizes against your goals and actively rotates ads based on performance. It takes a lot of the manual work out of testing ads.

Kelly M.
Star Rating: 5

What do you like best about the product?
-Ability to run 1:1 display campaigns -Ability to leverage multiple intent sources to create audiences (G2, TrustRadius, Demandbase, and Qualified are what we're currently using) -ABM paid search campaign functionality -Ability to launch multi-channel campaigns in one single view -Amazing CSM team that is super responsive and helpful on a daily basis (shoutout to Malika, Rosie and Raul!)

What do you dislike about the product?
We aren't currently able to pull lead statuses (MQLs, SQOs, etc.) from SFDC into Metadata which would help our in-platform reporting, but I hear this functionality is coming!

What problems is the product solving and how is that benefiting you?
Previously, we were unable to target by job title for display campaigns, so this functionality is huge for us knowing we are getting our ads in front of the right people. We are seeing much higher conversion rates through Lead Gen forms, and with Metadata's data enrichment we are now able to use fewer form fields while still getting all of information we need. The time it takes to launch campaigns has decreased significantly thanks to Metadata.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Metadata is a force multiplier. It makes creating and iterating upon digital advertising campaigns incredibly easy and a quick proces. The hands-on support I get from the team based on existing performance and my org's goals. They really want their customers to win.

What do you dislike about the product?
There are not a lot of downsides to working with Metadata. I do wish the web personalization had a higher confidence rate but I suspect those things will be optimized over time.

What problems is the product solving and how is that benefiting you?
Makes iterating upon performance marketing a snap. I spend dramatically less time configuring and more time getting to measure and ideate.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more. The best thing is I can see all of our results in the various reporting functionalities that Metadata offers to make quick adjustments on the fly. Also, the support team is AMAZING! They keep close contact with me in slack to flag critical items, review our performance on a monthly basis to provide recommendations and help brainstorm on how we can continue improving our paid social and search campaigns. Metadata has been a gamechanger for me!

What do you dislike about the product?
One thing that could be improved is the ability to edit live campaigns without having to relaunch but I know this is in the works. ;)

What problems is the product solving and how is that benefiting you?
Metadata allows us to get richer insights into what is driving higher conversions for our campaigns. The ability to separate ads by experiments (ads, creatives, audiences, etc.) makes it 1,000 easier to diagnose where things are going wrong and where we need to keep our foot on the gas. We've seen our lead quality improve drastically with all the levers we can pull in the platform for audience targeting, alone.

Verified User in Computer Software
Star Rating: 1.5

What do you like best about the product?
The testing capabilities of Metadata are fantastic. You can scale campaigns quickly across multiple channels, all while testing the creative, audience, or offer. The other major thing is being able to optimize campaign data based on CRM data for more efficient ROI.

What do you dislike about the product?
I primarily use Metadata for LinkedIn and Google. However, the way you set up campaigns is very different than the native experience, and not all functionalities of the native platform are available on Metadata. With that, the learning curve is steep, and the onboarding process took much longer than expected whenever we need to launch something new, it seems that we always need to get someone from the Metadata team involved.

What problems is the product solving and how is that benefiting you?
Scaling our paid ads program has been a challenge. Metadata lets us efficiently run creative tests and optimize important KPIs beyond cost. We haven't seen any major results yet, but I hope that will change soon.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Metadata enables me, as the only digital marketer at my company, do the work of a full digital team. My Customer Success Manager, James, is always available to help, from brainstorming to launching campaigns when I'm short on time. I consider the whole Metadata team an extended part of my team. The platform is easy to use and launch, monitor, and optimize campaigns across multiple channels.

What do you dislike about the product?
They don't yet have all the reporting functionalities to map perfectly to how I think about allocating budgets and optimizations internally. However, since they're a small, customer-focused company, they take feedback seriously and are constantly rolling out new product featured to address those types of things.

What problems is the product solving and how is that benefiting you?
Metadata allows me to launch, monitor, and optimize campaigns across LinkedIn, Meta, and Google more efficiently than I could have otherwise. I've seen faster returns on ad spend because I can duplicate audiences and campaigns across channels and quickly iterate on tests that make those campaigns more effective.

Rushabh D.
Star Rating: 4.5

What do you like best about the product?
One of the great features of this platform is that it enables you to launch multiple channels simultaneously in one view. Allowing and helping you to advertise and campaign over the data collected from CRM and other third-party marketing applications. Reports are regularly and accurately generated over all the campaigns and activities. Targeting more and more audiences towards your business and services through this online marketing tool.

What do you dislike about the product?
Once the templates or campaigns are published over websites or social media, it does not allow changes to those files or drives. It is pretty frustrating.

What problems is the product solving and how is that benefiting you?
Our marketing staff is using the software and are happy using it as all its features are time-saving and make the workflow easier. Easy to integrate and campaigns on several social media platforms. Saves time while managing all the data and advertisements.

Jennette E.
Star Rating: 4.5

What do you like best about the product?
The report view is pretty great. At a glance, you can see the performance of ads, target lists, platforms, etc., making it crazy easy to identify what's working and what's not. Also, the customer success team is STELLAR. Very hands-on, patient, and happy to show you the ropes. Big ole high 5 to our CSMs Lily and Alexis!

What do you dislike about the product?
I'm relatively new to Metadata but have found the platform a bit difficult to learn. There are a lot of steps that need to be accomplished in a variety of portals before a campaign can be launched, which can be daunting. However, it's a powerful tool so it makes sense it takes a little practice to master.

What problems is the product solving and how is that benefiting you?
Trying to get more content in front of our ICP so that we can build awareness and show the value of our product. Metadata makes it easy to test copy, contact lists, and ad designs to ensure you're creating ads that resonate with prospects and entices them to click.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
The comprehensive and accessible reporting makes running paid ads so much easier. Instead of following a lead throughout multiple systems, a lead can be tracked in one place to keep the information consistent and easy to find.

What do you dislike about the product?
The integration process of connecting Metadata with Facebook/Meta is not the easiest process, but it's crucial to note this is due to the many rules Facebook has in place before a true connection can be established.

What problems is the product solving and how is that benefiting you?
It's not an easy task to run paid ads on a small team of people, there are a lot of considerations to take into account and it can become a full-time job. As someone with multiple different responsibilities, Metadata helps automate the ad creation and tracking process to avoid it taking up the full 8 hours in my work day.

Verified User in Computer Networking
Star Rating: 4.5

What do you like best about the product?
Ease of integration. Support response is great!

What do you dislike about the product?
The integrations get turned off randomly.

What problems is the product solving and how is that benefiting you?
ROI information

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
The Metadata team has a great onboarding program and ongoing support to help you succeed with the tool.

What do you dislike about the product?
The tool has a lot of data. It takes time to get comfortable with it/knowing where to find everything.

What problems is the product solving and how is that benefiting you?
Helps run our paid advertisement program more efficiently. Better targeting.

Matthew D.
Star Rating: 4.5

What do you like best about the product?
- ease of use - centralization of paid social, search, display - ability to gather insights and reporting - spending and pacing rules - training materials available - csm support to ensure success

What do you dislike about the product?
There's nothing I dislike about the solution or the company. However, they have a great roadmap and it's hard to wait for new features.

What problems is the product solving and how is that benefiting you?
Metadata removes the fricition in managing and executing our paid media strategy. We are able to activate on our media strategy faster and more cost efficiently to hit or exceed our goals. We can now easily report across paid media in a single location and share with key stakeholders. Metadata's success team, Hayden and Goncalo, have been instrumental in helping us get the most use out of the platform.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
1) Ability to leverage unlimited audiences including 3rd party intent feeds, and operationalize those B2B audiences in Facebook Ads (not possible natively) 2) Visibility into down-funnel metrics (MQL>SQL>$) even without perfect MarTech stack 3) Multi-variate optimization across multiple channels

What do you dislike about the product?
Missing operators in Audience grouping to control AND vs OR when building complex audiences. IE: Industry Specific targeting on FB. The platform is modular in its design which is a must-have, but can be a bit overwhelming to stay on top of everything. Our CS manager (Rosie Cutrer) and technical advisor (Raul Moreira) are fantastic though and are always willing to step in and help. The support team is fantastic too.

What problems is the product solving and how is that benefiting you?
Natively, Facebook is nearly useless in B2B with the exception of remarketing. Metadata lets us reach the right target ABM-style audience on Facebook and IG. Natively, you could get the job done in LinkedIn however you have to create and manage all your experiments manually. Natively, both LinkedIn and Facebook deliver >50% hotmail/gmail email addresses. Metadata enriches every record to provide us with Work email which is 10x more valuable to our Marketing & Sales team. The actionability of leads is improved with Metadata.

Mark C.
Star Rating: 5

What do you like best about the product?
I love the integration of the audience databases that are baked into the platform, and the approach to bringing all the campaign elements into one place. Smart and time-saving to bring it all together into one place. Customer onboarding and success teams are dynamite, best in the business. Alexis was my CSM and she's outstanding among software reps. It's weird to report that we actually became pretty good friends in the months she helped us grow in the platform. It's that kind of company.

What do you dislike about the product?
I don't like that metadata makes campaign names a mess in the platforms. I wish standard naming conventions could be honored instead of the experiment names being so long and nonsensical

What problems is the product solving and how is that benefiting you?
Time spent building and managing campaigns in each platform takes a LOT of time and it's the #1 reason I don't build as many campaigns natively in the platforms themselves. Metadata makes it easy to crank out lots of experiments quickly and it helps you thin them out automatically.

Abdallah A.
Star Rating: 5

What do you like best about the product?
Allows you to run experiments and identify results tied to the pipeline generated.

What do you dislike about the product?
No major dislike. The usability was a bit nonintuitive when we first started but it has improved tremendously.

What problems is the product solving and how is that benefiting you?
Identifies where the paid money is spent and which ads to the creatives are working to improve the pipeline.

Verified User in Mental Health Care
Star Rating: 4.5

What do you like best about the product?
Three things that stand out about Metadata: 1. The testing capabilities that are offered, specifically around multivariate testing 2. The data enrichment that Metadata provides allows us to improve the quality of our lead gen form data 3. The high level of one-to-one service we get from our CSM, James.

What do you dislike about the product?
There are a few UI/UX issues that come with Metadata as they are still altering and changing the platform. Some things we suggested have been updated, but others could use some improvement. Another thing that can get frustrating is the inability to make slight tweaks to an ad campaign without fully duplicating it.

What problems is the product solving and how is that benefiting you?
The main problem is getting high-quality, low-cost leads. Metadata is solving this issue by providing data enrichment that allows us to require fewer form fields while still getting the same level of high-quality leads.

Heather S.
Star Rating: 4

What do you like best about the product?
The Metadata team is very helpful. They are invested in my success. The campaigns are easy to deploy and track across multiple channels.

What do you dislike about the product?
I would like to edit campaigns, audiences, ads, etc., once they are saved/launched.

What problems is the product solving and how is that benefiting you?
When it comes to tracking and reporting, none of the other tools can match it.

Carlos T.
Star Rating: 4.5

What do you like best about the product?
With Metadata I can target the right people at the right companies at the right time. It is very easy to create audiences and campaigns to AB test and optimize results. The customer support team has been extremely responsive and supportive of our ABM efforts. Their integration with social media and programmatic vendors works very well. They also have a lot of reports and dashboards for us to understand what's happening on the campaigns in real-time.

What do you dislike about the product?
The UI could be improved to make it easy to self-manage campaigns, ads, and budgets.

Recommendations to others considering the product:
Metadata makes it very easy to advertise on different channels such as Facebook, LinkedIn and Google. However, depending on your industry and products, managing expectations and actual results depend on your marketing strategy. Having a very well-defined ideal customer profile, target account list and content is necessary to see results.

What problems is the product solving and how is that benefiting you?
I am optimizing the use of our limited budget; making sure the ads are being shown to companies with higher intent to buy our products. It also saves me time on managing campaigns with different vendors such as LinkedIn, Facebook and programmatic ads by having everything on one platform.

Verified User in Biotechnology
Star Rating: 5

What do you like best about the product?
The best part is how everything comes together so nicely. From integrating all our tech stack to building audiences and launching campaigns across different channels - it really is as simple as it gets.

What do you dislike about the product?
There really isn't anything I dislike other than the pricing. It's a costly tool, but I do see its value. Hard to get a buy-in during recession years though. I hope having Metadata becomes the norm like having a CRM or Marketing Automation tool.

What problems is the product solving and how is that benefiting you?
Huge time-saver. The ease of use and the all-in-one platform to run LinkedIn, Facebook, and Google Ads from is a game-changer. Also, great reporting tools give visibility to performance across the board. The cherry on top: lead enrichment after conversion.

Nick D.
Star Rating: 5

What do you like best about the product?
Metadata is the engine of our advertising machine. The ability to build granular, account-based audiences and deploy them across our ad channels is critical to our advertising strategy. Integration, easy-of-use, and the performance Metadata drives makes it an uncuttable piece of our marketing budget. Bonus: Hayden is a top-notch CS professional and keeps the ship moving! bravo!

What do you dislike about the product?
Metadata is a young product that's growing quickly and headed in the right direction. No issues at this point!

What problems is the product solving and how is that benefiting you?
Building effective account-based audiences

Evan D.
Star Rating: 5

What do you like best about the product?
Metadata.io is one of the singular most powerful tools for B2B marketers available today. But yet, most are shifting away from paid budgets. Having built a couple successful paid programs, and one of them supercharged by Metadata, it seems the difficulty is getting executive/finance buy-in to the hard costs. B2B marketers have always had a hard time with an ad-centric budget. It's why they were the pioneers of email and SDR programs. But hiring people and ruining your domain health have their own intrinsic hard costs. Metadata.io expands my ability to execute on a high-value channel that is challenging to run natively, and brings many wonderful capabilities not otherwise possible - multivariate testing automation, opportunity/lifecycle-based targeting automation. Also most B2B performance marketers are only running paid social on LinkedIn, but Metadata.io's proprietary matching capabilities (last I heard it used 12 data vendors) allow it to draw a line between a decent percentage of personal emails and business emails, which in turn allows for the same high-fidelity business contact targeting (which we all love about LinkedIn) on Facebook, Quora, and Google Adwords. Using Google Adwords for B2B has - until now - been only through keyword-driven search campaigns. Customer match lists didn't work because Google can really only operate with personal emails but can't match business emails. Metadata.io is changing that with its new customer match integration with Google, truly first-of-its-kind. As you can see I'm a big fan, but not without reason. The tech is top-notch and they're security experts. If you're familiar with B2B paid then you know that at least 2 of the things I mentioned above were first-of-its-kind innovations. Since we've all discovered paid display can't really drive ROI for B2B, no matter how much 6sense and DemandBase want to convince us otherwise, we've either dropped paid entirely or shifted our budget to paid social. Stage-based targeting automation and matched audiences on Adwords are both Metadata-ONLY capabilities. And using these - and the automated multivariate testing (the only alternative I've seen for this was Amplero, and their hugely expensive and sophisticated model led to their collapse a couple years back) - I was able to turn LinkedIn ads into the 2nd-highest driver of new opportunities at Convoy, right behind SDR outbound. But its value extends to existing customers and retargeting as well, given the integrations with Hubspot, Marketo and Salesforce, that allow for targeting based off of all results in a certain Salesforce report, for instance. Oh and you can preview your matched audiences too, which is incredibly valuable for ensuring your targeting is correct. The native reporting features also give insight into attribution in a way that most existing reporting cannot. You can see impact on specific accounts/companies by impressions, clicks as well as leads and opportunities.

What do you dislike about the product?
It is a complex tool, but they overcome this with very reasonably-priced account/campaign management services. If anything I just wish their roadmap was fulfilled sooner (see above). You do occasionally have to wait a day or two to match audiences. Also they've been improving the email match rates which for a while were a little below LinkedIn's native match rates.

Recommendations to others considering the product:
If you're running paid social at all, you absolutely need this tool. Stop paid display, divert here.

What problems is the product solving and how is that benefiting you?
Driving qualified pipeline at scale, quickly. Expanding channels beyond outbound and organic inbound. Creating measurable levers to grow demand/leads and deepen customer engagement and retention. Improving visibility into paid's contribution.

Hannah F.
Star Rating: 4.5

What do you like best about the product?
I've used Metadata at two companies now and I've been overly impressed with the level of support from their team. They go above and beyond to make sure you get the most out of running ads on the platform. The platform itself makes it incredibly easy to manage and see results across all social channels without having to log in to each individual platform.

What do you dislike about the product?
There are times when I'm using Metadata several times a day and I get logged out. It would be helpful to stay logged in longer, but I think this is coming. There are also some small annoyances like character count in titles and the ability to use symbols when naming campaigns. The team is incredibly receptive to feedback and is always looking to improve the platform for customers.

Recommendations to others considering the product:
If you spend a lot of time running ads, get Metadata. It will save so much time and the support you will get from their team is priceless.

What problems is the product solving and how is that benefiting you?
Metadata allows our team to build targeted audiences that result in high-quality match rates across LinkedIn and Facebook, launch campaigns much faster, and understand the impact our ads have on our funnel.

Maggie D.
Star Rating: 4.5

What do you like best about the product?
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible. It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels. Using a platform that is built with a testing first mindset enables us to consistently and efficiently A/B test to find what works and doesn't work with our ICP. The integrations with SFDC, Hubspot, G2, etc make it effortless for us to build ABM audiences and target different prospects at different stages of their buying journey. Metadata is the first advertising platform to take a full-funnel approach to B2B marketing and gives us visibility into what drives true MQLs and pipeline, it's unlike any other product on the market. The customer support team has also been a game-changer. Unlike LinkedIn, Facebook, and Google Ads reps who seem to blindly push you to spend more money on their platforms, Metadata's customer success team and performance marketers take time to analyze and provide useful feedback and optimizations to our campaigns. Not only does the team answer questions almost immediately, but whenever a bug arises in the platform the support team is quick to respond and solve the issue.

What do you dislike about the product?
Making edits to live campaigns is laborious and requires you to relaunch everything, which is tedious and impacts performance and some reporting capabilities are limited and not very flexible. The platform is generally user-friendly, however, some of the functionalities are tedious and could be more user-friendly.

What problems is the product solving and how is that benefiting you?
Metadata minimizes duplicitous work when launching multiple campaigns across different channels and provides a single cross-channel view for reporting. Doing monthly reporting with Metadata has saved me hours of manual work in social platforms and exporting excel spreadsheets. The ability to pause underperforming ads and manage monthly budgets saves me so much time analyzing data. Building, managing, and reporting on account lists is also much easier with Metadata. While we won't have a specific ABM tool at the moment, Metadata fulfills a lot of what we would need from an advertising standpoint. Although the reporting capabilities are lacking somewhat, I know improvements are on their roadmap.

Lorna M.
Star Rating: 5

What do you like best about the product?
Metadata has been instrumental in helping us track performance for paid media. We've seen improved time to insights resulting in a 99% increase in efficiency. We've seen faster time to market as well. Before Metadata we could launch maybe 8 campaigns. With Metadata, we can launch 40 campaigns that's a 150% increase! We can see which assets are performing vs. which ones are not and allocate budget else to imapct the bottom line positively. We've also seen an increased ability to scale. We had 1 person running all paid campaigns and it was difficult to scale. Now we have 7 people running campaigns in Metadata allowing our paid leader to be more strategic across the board. That's a 600x increase in accessibility. Metadata is easy to use and very intuitive. It's quick to launch campaigns and duplicate across channels. You can see performance from impressions to clicks all the way to influenced opps, quantity and amount to triggered ops. It's been wonderful to really see performance across the board. James Silvestri is the BEST customer success manager I have ever worked with! He is so kind and truly wants our business and campaigns to thrive. He provides valuable and strategic guidance and advice that has had a powerful impact on our bottom line. The best part is he is truly a great human being and so damn genuine! I'm so grateful that he is an extension of my team.

What do you dislike about the product?
I love this platform so much. I don't have anything negative to say about it. I love that the Metadata team is always releasing new functionalities and features that make it easier for B2B marketers to be more strategic and easy to use.

What problems is the product solving and how is that benefiting you?
Without Metadata, both management and reporting were done at every single media platform independently (Google, Facebook, LinkedIn and more) and very limited syncing between them. There is no communication or an automated way between these platforms. Pulling in full-funnel reporting was very difficult and non-existent. It also didn't allow our team to scale. It's difficult to train people to use various complex platforms across FB, LI, and Google. With Metadata, we've seen a 600x increase in accessibility. Full-funnel reporting used to take 5+ days and now it takes 2-3 minutes with Metadata. We can see which campaigns and assets are impacting our bottom line and it's a beautiful thing. We can tell exactly where our most qualified leads are coming from. That's very powerful and enables our team to be more strategic. Metadata has allowed us to move up the maturity model which is incredible. We've also seen a 50% increase in lead to MQL rate. We've seen an improved time to insights (98% increase in efficiency). Also seeing a much faster time to market (to be specific a 150% increase in campaign execution).

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
Metadata's platform has been an absolute game-changer for our marketing team. Using one platform to launch multiple, multi-channel campaigns has led us to be more efficient and has made tracking performance much easier.

What do you dislike about the product?
As of now, I don't really have anything that I dislike about Metadata. Their platform works really well and their customer support team is always available and ready to help (another shoutout to @James Silvestri for constantly offering his support on our many, many initiatives!).

What problems is the product solving and how is that benefiting you?
Metadata makes our team's ability to launch and track multiple targeted campaigns with ease. Also, their audience building tools have been extremely effective in reaching our target customers.

Hannah Z.
Star Rating: 5

What do you like best about the product?
Metadata makes launching coordinated ad campaigns across platforms incredibly easy and saves my team tons of manual time on ad creation and QA. The data we get back on ad performance is beyond valuable and helps us create better ads with each campaign. Working with their team is great, too. I'm a returning customer who's now bought Metadata at two different companies and the CS experience has been a major factor in that. I didn't think it was possible for a weekly check-in call with a vendor to be my favorite call of the week, but it is.

What do you dislike about the product?
I don't have anything I dislike about Metadata at this time.

Recommendations to others considering the product:
Take the leap. You won't regret it.

What problems is the product solving and how is that benefiting you?
Metadata allows us to build ad campaigns across multiple platforms at once with targeted audiences, while making it easy to measure campaign effectiveness in one place.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Launch paid advertising campaigns from multiple platforms (Google, FB, LinkedIn) and report on these campaigns from lead create through closed won / closed lost opp all in a single platform (Metadata).

What do you dislike about the product?
Integrated platforms will occasionally disconnect. Inability to edit launched / live campaigns.

What problems is the product solving and how is that benefiting you?
Consolidated reporting from lead create to closed won / lost opportunity. Adding on an additional targeting layer through Metamatch audiences.

Mitchell S.
Star Rating: 5

What do you like best about the product?
While the platform works like a charm, the responsiveness of the technical team in answering questions or fixing issues sets them apart.

What do you dislike about the product?
We've had no bad experience with Metadata - any limitations that we have encountered so far are constantly being rectified in platform updates.

What problems is the product solving and how is that benefiting you?
- Our target audiences are rather small and niche, and Metadata helps us to better reach them without spending too much money. - We're more able to focus our time on other aspects of marketing rather than spending hours of time building campaigns from scratch. - With less time in manually managing campaigns and experiments, we can now easily analyse their performance and quickly optimise them.

Liz D.
Star Rating: 4.5

What do you like best about the product?
I love having a single source of truth for all of our paid ads, easy optimization, and personalized service with my CSM, who provides great insight.

What do you dislike about the product?
I find the reporting feature does not always give me the proper information I am looking for. I would like to be able to view stats by campaigns and be able to find information easier vs searching through individual experiments.

What problems is the product solving and how is that benefiting you?
We have multiple products that were previously housed in multiple platforms, and using Metadata allows us to check all our campaigns in one platform which makes our days more efficient.

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
Metadata is a great platform for launching paid ads at scale. We've enjoyed using the platform and the metamatch and enrichment capabilities have been great. Where metadata really shines are the people who back the product from CS to our day-to-day contact, they've gone up and beyond each step of the way!

What do you dislike about the product?
There are some limitations with the interconnectedness between 6Sense and metadata. We've bridged this challenge by using Salesforce.

What problems is the product solving and how is that benefiting you?
Deploying at scale, testing at scale, and understanding the results while not having to babysit each individual line.

Verified User in Information Technology and Services
Star Rating: 4.5

What do you like best about the product?
Overwhelmed and inundated with marketing tools, ad channels, and data to look after? Metadata solves this by tying it all together in one campaign management, experimentation, optimization, and measurement engine. We were able to connect multiple campaign channels, our marketing automation platform, and sales CRM in a centralized way that allowed for rapid experimentation and iteration that tied everything back to revenue — the real value in Metadata is evaluating your campaigns and channels against the bottom line and not top-of-funnel vanity metrics. Plus, the customer success team was phenomenal over the course of our engagement.

What do you dislike about the product?
The company and the platform are still in a rapid growth mode so bugs surface and new feature and function releases create some congestion and surprise inside the tool from time to time. But these are growing pains and good problems.

Recommendations to others considering the product:
If your growth and marketing success is driven by multi-channel, data-driven experimentation, Metadata is a great tool. Just be sure you are committed from an ad spend/budget standpoint to ensure ROI not only on the platform, but your campaigns themselves.

What problems is the product solving and how is that benefiting you?
Centralization of marketing tools and campaign channels in a way that allows for rapid, well-informed experimentation and optimization that ties the work back to bottom-line outcomes. The ability to build and iterate on campaigns from one place vs. on separate/individual platforms. Accelerating testing and learning.

Sandhya J.
Star Rating: 4

What do you like best about the product?
This tool is powerful and provides great results for every stage of the funnel. It works wonderfully well for a Multichannel strategy. It scales and pivots our efforts and has attribution reporting that we can rely on as a team. Lily, Mallika, and Silvio are a dream team who support us every step of the way - they genuinely care to see us succeed, and honestly, having this level of support is crucial in us hitting our goals.

What do you dislike about the product?
One very early observation: Edit functionality is something that would be very helpful but it is missing as of now.. i.e. you can not edit anything once you have built. another thing is, I can't use the tool to build audiences and test ads on Google

What problems is the product solving and how is that benefiting you?
Better monitoring and execution across various platforms Maintaining a good conversion rate without losing out on data Scaling our ABM strategy

Verified User in Computer Software
Star Rating: 3.5

What do you like best about the product?
Audience building is great and very easy to use. Very helpful and responsive account rep / ad ops teams. Integrates well with Marketo and SFDC, and other MarTech stack tools. Reporting is great with custom dimensions and stages.

What do you dislike about the product?
The annual renewal process is difficult every year since platform costs can become cost-prohibitive when native ad platforms are essentially free. Also lots of overlap with other martech stack tools such as rollworks and 6sense.

Recommendations to others considering the product:
Consider platform cost and prove ROI. Great for LinkedIn ads. They are always evolving with new channels such as Google Ads and Display, but also overlaps with other MarTech tools.

What problems is the product solving and how is that benefiting you?
Lead generation and ABM targeting at scale with robust audience building and reporting structures. Strategic brand awareness and funnel velocity progression tactics and campaigns. Built for optimization and best practices.

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
For those reading this, I’m going to ask that you take a seat. Perhaps, even a gulp of water as you’re going to need to be comfortable and hydrated reading the best review of the best campaign automation platform that exists within the B2B space. If you’re not using Metadata, then you probably still fax your prospects. Does listening to Pearl Jam on the weekend via your walkman & wired headphones hit home? Seems to me, that this type of person must still consider a phone book as a primary strategy for new customer acquisition. Be better folks. Metadata automates the things that you think should be automated while allowing you to plan bigger, bolder and further out. Why hire another 3 bodies with “campaign” something or other in their titles when you can have data and AI making mathematical decisions for you - at scale? You still need great people but, perhaps, the most creative, strategic, and visionary folks that feed Metadata their ideas. Customer service you ask? You can buy packages that offer guidance, a dedicated Slack channel (for my friends that still fax, we’ll discuss what Slack is at a later time), and a strategy for campaign creation. I’ve been working with Maz, Baily, and Ana…and they feel like an extension of my team. If you haven’t gotten it by now, our team loves Metadata. If there’s one thing that you should do today, hit that “Book a Demo” button.

What do you dislike about the product?
I will say that purchasing Metadata does come with one negative connotation. The platform may weasel its way in-between time with your significant other. Not that you’ll be doing “more work” within the platform, just more-so spending time in fascination with all the data that you have at your fingertips.

What problems is the product solving and how is that benefiting you?
We have a small and lean time here. We needed a platform that would help drive the velocity of experiments to understand our sweet spot in the market as it pertains to copy, design, and the several personas that we target. We've been able to run 12 experiments at all times each month (replacing low performers with new performers) and understand where future dollars should be spent.

Verified User in Telecommunications
Star Rating: 4.5

What do you like best about the product?
Metadata helps us create and manage audiences and experiments with ease, making the management of campaigns easier.

What do you dislike about the product?
The monthly spend minimums can be a deterrent, but you've got to understand that the system needs a certain amount of data for their ML to kick in.

What problems is the product solving and how is that benefiting you?
It's pretty easy to sync data between different parts of our MarTech stack and attribute ROI to our campaigns. That's pretty important.

Michael M.
Star Rating: 4.5

What do you like best about the product?
The best feature is the managed services to help with onboarding and managing the campaigns. James Silvestri has been a great guide and asset to my marketing operations. As I am building out our digital marketing programs and strategy, James has been there for me every week, helping me get campaigns live, showing me the capabilities, and growing our pipeline.

What do you dislike about the product?
I do not have any dislikes so far. There are a few small learning curves, but besides that, the platform is very capable. I had hoped they would have Google Ads as well, and luckily after using the platform for a quarter, they are now adding Google Search Ads into the platform so I can now manage all my paid media tactics in one hub.

What problems is the product solving and how is that benefiting you?
I am a team of 1 right now and I am building out the digital marketing program from the ground up and metadata has been a huge help with managing our paid media oeprations. The benefits of having all the tools to manage our campaigns and to A/B test different messaging, audiences and more give us the agility we need to run our programs with a small team.

Madeline T.
Star Rating: 5

What do you like best about the product?
Complete visibility into what's working, what's not working, and why. We can bring all of our paid campaigns into one place, making it easier to manage, launch, and scale our programs — and reach the right audience. Whether it's running tests with new audiences or creatives, Metadata gives us the visibility we need to execute, measure, and test quickly. On top of the platform, their team has been fantastic partners to us - ensuring that we have everything we need to be successful. Major shoutout to James Silvestri - he's basically become an extension of our team.

What do you dislike about the product?
There is nothing I dislike. The biggest barrier for our team has been adopting a new way of working.

Recommendations to others considering the product:
If you or your team is not sold, start with a test. You'll see the results. And then get the rest of your organization on board.

What problems is the product solving and how is that benefiting you?
We have a small team with big paid media goals. We're supporting 4 different verticals across multiple regions. Managing campaigns natively just doesn't give us the flexibility we need to scale. Metadata is getting us out of the weeds so that we can focus on the big picture opportunities.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Metadata has been a lifesaver in automating our digital demand strategy. Previously, our paid media lived in native platforms, leaving me to individually track data and convert it all into a single spreadsheet to make sense of it. Now, I can see everything in one place and have the option to filter my metrics to show exactly what I need. I love how easy the tool is to use to track multivariate performance. I have total visibility into what's working and what's not - and the ability to change it in a timely and efficient manner. The Metadata support team is also top-notch! James Silvestri has been my rep for the duration of our contract and I am always impressed with his knowledge and suggestions to improve our program.

What do you dislike about the product?
The only thing that was tricky for me was figuring out the most efficient way to build our audiences so that they bring in more qualified leads. There were a lot of options, filters, and just ways to do this in general. However, I will say that with some coaching and suggestions from James, we were able to fine-tune them.

What problems is the product solving and how is that benefiting you?
Metadata has helped in automating our paid social campaigns, streamlining our reporting, optimizing our ad performance and spend, saving time, and overall improving productivity

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
I've used Metadata in my current role and have been very impressed with the support we receive from their team. They're always quick to answer any questions, explore new campaign ideas and offer guidance around trends, organization and reporting. They partner with us to make sure we're getting the most out of our ads running on the platform, and it's very easy to get an all-up view of our campaign performance across multiple social channels.

What do you dislike about the product?
There's nothing that I dislike at this time.

What problems is the product solving and how is that benefiting you?
Keeping our campaigns organized in one place, with an easy way to report on performance and key KPIs.

Verified User in Human Resources
Star Rating: 5

What do you like best about the product?
Take all the frustrating, opaque, confusing, and annoying things about digital B2B marketing write them on a piece of paper, and then set it on fire. Today is the first day of the rest of your marketing life and let me tell you it's glorious. Metadata solved the most unsolvable challenges of this marketing leader's generation: finding and targeting B2B buyers, serving content to them across personal and professional channels (surprise! they're multifaceted humans), and REAL pinpoint precise conversion attribution. I have been dreaming about this capability, visibility, and actionability for 20 years. No more guessing, no more wasting 50k on campaigns that steal your soul and run your budget, Metadata gives you the freedom to test with reckless abandon. With LinkedIn (but better) targeting and a nurture-style approach to warming your hand-selected target leads and accounts up, in the weeks since launch we are already seeing demo requests from ICP accounts in volumes we've never been able to drive before. The world of PPC and digital spend changes daily, do yourself a favor and get Metadata so you can focus on the fun stuff. You'll get instant feedback on what's working and, most importantly the data you need to inform where you spend your next cash. If you sell software to B2B companies, stop working on that PPC specialist job description and go watch a Metadata demo. You will not regret it.

What do you dislike about the product?
My only gripe is that I didn't have this at my last 2 companies.

What problems is the product solving and how is that benefiting you?
In order to drive lead generation for my business, I have to be sure I am finding the right buyer persona and that they are currently on supported technology, before Metadata this was messy and nearly impossible. We wasted spend on non-serviceable accounts and peripheral personas with no purchasing power. We now have the ability to target in a way we never thought imaginable and are started seeing an increase in the ROI we get from digital spend on day one.

Verified User in Computer Software
Star Rating: 0

What do you like best about the product?
It's easy to upload and manage multiple audiences and target account lists to ad platforms.

What do you dislike about the product?
After $250k in ad spend and multiple experts trying to debug Metadata's email match rates, the best we've been able to achieve is a 6% match on Facebook. It's a bit better than we'd get by going straight to the platform (all our our emails are verified business domains), but not at all worth the cost of the platform.

What problems is the product solving and how is that benefiting you?
We brought on Metadata primarily to help us scale by reaching business buyers on Facebook. We were sold on their ability to match business and person email addresses and thought this tool would help us unlock incremental performance. Given all the rave reviews, I thought this was a no-brainer, but it turned out to be a complete waste of time and money.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
Metadata is great to run our campaigns on multiple channels at once. We can fully optimise our campaigns in one place, have an quick overview of performance and quickly deep dive into the numbers. There are key targeting capabilities and integrations which make our life easier - testing intent, firmographic and technographic audiences has helped performance. Our customer success team is so helpful, always quick to answer any questions, and really takes the time to build a human, friendly connection and relationship with us. They feel like an extension of our team, rather than a vendor. Special shoutout to Ana Marturet who's an absolute gem to work with.

What do you dislike about the product?
The reporting capability could be improved, I find it hard to export the data I need, and there's no way for me to get a daily view of performance.

What problems is the product solving and how is that benefiting you?
As we're a small team, Metadata helps us with day to day optimisation and keep the pacing on target. We need these extra pairs of hands to help us fully optimise our spend and make the most of our investment. They're always open and receptive to our suggestions and will make sure our targets are hit.

Verified User in Market Research
Star Rating: 4.5

What do you like best about the product?
The platform is very easy to use and helps our small team get a lot done in less time than if we were running ads natively. The ability to unlock B2B targeting in Facebook has been huge for us. Our spend is much more efficient and it has enabled us to unlock an entirely new channel. Above all, the support the team give is first class. Joe, our CSM, is complete legend. He knows the platform and digital marketing extremely well has been great in helping us get up to speed and continue to expand how we use the platform.

What do you dislike about the product?
The brand awareness campaign reporting could be better. Building audiences can be complex - there are multiple ways of doing very similar things

What problems is the product solving and how is that benefiting you?
Simplifying paid social campaign management. Get more accurate B2B targeting on Facebook

Thomas M.
Star Rating: 4.5

What do you like best about the product?
Our Deman Gen team is often short on resources, and having Metadata operate as an extension of our team is extremely helpful (shout out to @Joseph Hill). It makes my job easier to activate across one platform that runs across multiple channels (LI & FB specifically). Their process-oriented approach is very objective and concise and it helps keep things very organized when we're constantly testing numerous audiences, content, and ad formats.

What do you dislike about the product?
That platform itself can be tricky and has some nuances to get used to for a first-time user. The reporting dashboard has some limitations and I've run across a few issues where data is missing for certain periods of times. Our account team does a good job at resolving the issues fairly quickly though.

What problems is the product solving and how is that benefiting you?
We've been able to identify that certain content and ad formats do not drive quality leads on the back-end. By testing and identifying these optimization points, we've been able to adjust our strategy and content to be more appropriate for our audiences at certain funnel levels.

Jenna N.
Star Rating: 4.5

What do you like best about the product?
I appreciate how responsive and engaged the customer success team is. We meet bi-weekly with our customer success manager to check in and monitor progress on all our running campaigns.

What do you dislike about the product?
Sometimes the product is overly confusing to use or has some glitches in reporting. This can make it challenging to monitor campaigns, but that is why it is so helpful to have the customer success manager as a guide to make sure the campaigns are getting the right attention.

What problems is the product solving and how is that benefiting you?
Metadata helps us target our ads and optimize for the highest performing ads without having to hire anyone additional. They also implement the social ads so that our team does not have to spend time completing that task. All of this saves our team time and helps us keep our spend under budget, while still running highly effective campaigns that create qualified leads.

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
The simplicity of creating various amount of experiments (campaigns) in a few steps. User-friendly interface.

What do you dislike about the product?
Sometimes it takes some time for the platform to match the desired audience.

What problems is the product solving and how is that benefiting you?
Time-saving and clear reporting

Alex J.
Star Rating: 0.5

What do you like best about the product?
The ability to improve Facebook targeting capabilities (ABM, expanded titles, etc.) is great. I also like the ability to tie in G2/SFDC data in "real-time" to have more up-to-date retargeting campaigns.

What do you dislike about the product?
I think the data enrichment tool is lacking and/or isn't very helpful when GDPR regulations require marketing to the email address that was used in the original form fill. Unless you want to do a 1-1 connection immediately, which isn't usually how prospects go through the funnel. Making changes to the campaigns is laborious and causes you to relaunch everything, which is a pain and impacts performance. The targeting capabilities don't drive the lead quality that you would hope. While it's nice to be able to add ABM layering in Facebook, I haven't seen any increase in valuable leads, and low-quality leads still come in more times than not.

Recommendations to others considering the product:
I think Metadata makes a lot of sense for companies that have 1 of 2 things. 1.) They REALLY understand who their audience is, or it's really broad, so getting a specific ICP isn't necessary (large consumer brands), and they have a ton of money to use on testing. This allows users to benefit from the robust ad testing features, which are predicated on multiple offers/assets/creative, but require a ton of budget. 2.) The company looking to use Metadata doesn't have Paid Social experience and would like things to run on "auto-pilot". For teams that understand the nuance of Paid Social, you lose some of the benefits that Metadata has to offer. Similar to how an experienced web developer wouldn't use Squarespace to create their website.

What problems is the product solving and how is that benefiting you?
We attempted to solve our lead quality issue on social via Metadata (multiple clients have tried) and we've yet to see real impact. The one benefit we have had is targeting TALs on Facebook, so at least we're in front of the right people. But since the lead quality is still really poor, we're only using that for awareness campaigns. We then retarget them via LinkedIn (natively) and filter out the low-value leads.

Ivy D.
Star Rating: 5

What do you like best about the product?
The team support from metadata.io is fantastic and prompt. They always help me to utilize my budget to the fullest and make recommendations on campaigns we run. Once a campaign is up I have full confidence I can set it and forget it - they have tools that monitor our spend and I know the team is assisting as well. They are always putting a revenue amount into our campaigns and assist with presentations on performance to show the value of our ads. The dashboard is user-friendly and easy to navigate. We are able to test several ads and turn the budget on or off based nonperformance quickly and easily. This can be automated just in case you don't want to check it. The was the missing piece to our ABM strategy!

What do you dislike about the product?
I would like to stay logged in! I visit this page more than once a day and have to log back in each time. I do believe a new feature is coming to fix this - so fingers crossed!

What problems is the product solving and how is that benefiting you?
We are able to complete our ABM strategy and utilize buyer intent data through integration with HubSpot. We realized we can support cold leads and already nurtured sales leads with material from every piece of the sales funnel. Most importantly, the retargeting piece was more that we expected and we even stopped using our other platform this one was so great!