Margaret G.
Star Rating: 3.5

What do you like best about the product?
I like the account management team I work with, although there have been some personnel changes recently that made it a bit more challenging. Overall good people though. The platform itself is great to see on-demand results such as leads, account info, firmographics, and intent. They sync into our marketing automation platforms seamlessly, allowing us to follow up with our leads quickly.

What do you dislike about the product?
There is no platform view for non account list programs, so if you are running a program targeting by firmographics, intent, etc you will not have visibility. Also the QA of the leads is not always so great, but they are good about replacing incorrect or invalid leads.

What problems is the product solving and how is that benefiting you?
They primarily help us increase our marketable database for our key accounts, but also provide insight into what the accounts are researching or interested in at the present time so our sales team can tailor their communications.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Madison Logic scrubs the leads for quality before sending them to our BDR team to follow up. This saves them the hassle of finding out that leads aren't with the company anymore and other dead ends. Trust me, other companies may say they do this... Madison Logic takes this to a new level. Their dashboard is also something no other companies have provided and I like seeing that additional level of data.

What do you dislike about the product?
We are a niche market, so it's likely not a fault of Madison Logic, but it has taken a little longer to see leads than other companies I have used. However, I'd rather wait and get quality leads as opposed to getting low quality leads fast.

What problems is the product solving and how is that benefiting you?
Madison Logic is helping us get our content in front of a new audience and delivering quality leads for our internal business development team to follow up with.

Fimi F.
Star Rating: 4

What do you like best about the product?
The platform is easy to use and helps give both detailed and high-level information about what is going on within our programs. I appreicate it because it allows me to give accurate reporting to my team.

What do you dislike about the product?
Not muchd to dislike about the platform, except that sometimes I experince a few delays; outside of that no major mishaps.

What problems is the product solving and how is that benefiting you?
To distribute branded content via a variety of channels in order to reach broader audiences. Use intent signals to select the right content and follow-up messages, creating meaningful buyer experiences in order to accelerate pipeline and revenue creation.

Mehul V.
Star Rating: 4.5

What do you like best about the product?
I have used Madison Logic platform for content syndication campaigns. Looking at the platform, I think it's been simple and easy to use, and the visibility into tracking your engaged accounts is good.

What do you dislike about the product?
Sometimes we have a poor recall value for the contacts generated through content syndication. Due to that, it becomes more of a cold call chase rather than intent targeting objective.

What problems is the product solving and how is that benefiting you?
Using content syndication, we are able to generate GDPR-compliant contacts in regions where data privacy is strict. Madison Logic platform helps us do this with scale and efficiency

Anandan P.
Star Rating: 4.5

What do you like best about the product?
The platform allows us to understand the intent topics the prospective target audience is researching. It also helps to understand the target account's engagement levels.

What do you dislike about the product?
There isn't much that I don't like about ML platform.

What problems is the product solving and how is that benefiting you?
In my current role, I am responsible for running ABM campaigns. Madison Logic Platform allows me to target the desired set of accounts, understand the engagement level of accounts, understand the performance of creative assets etc. This platform helps me to run targeted campaigns across the select number of accounts that are of interest to our business.

Adam S.
Star Rating: 5

What do you like best about the product?
The support team is to notch when it comes to helping us on launching new campaigns and providing in-depth reporting.

What do you dislike about the product?
The only thing lacking is they are currently unable to support contact-level targeting. Other than that, their suite is pretty fleshed out.

What problems is the product solving and how is that benefiting you?
Madison Logic helps us to get the full picture of what is happening at an account level. Being able to run world-class Content Syndication programs, on top of bringing in LinkedIn data has been great!

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
It's a nice way to distribute your content and drive fresh new contacts into your database. The targeting filters allow you to specifically focus on a defined list of accounts making it an extension of your ABM tools.

What do you dislike about the product?
Sometimes the contacts don't remember downloading your material or they seem a little suspect. But they've always replaced any contacts we've questioned... no questions asked.

What problems is the product solving and how is that benefiting you?
Syndicating our content to expand our reach and drive new names into our marketing machine. ML's global reach has helped with targeting specific markets where we need additional reach.

Verified User in Financial Services
Star Rating: 3.5

What do you like best about the product?
It is easy to navigate. I can find everything needed withing few clicks. Simple design

What do you dislike about the product?
I don't think that for the needs of our campaigns we go deep enough into the platforma to find something that I don't like in particular.

What problems is the product solving and how is that benefiting you?
We have an issue finding the best audience for our campaigns. we are hoping with this campaign to find the right audience and hence get enough high quality leads

Melanie K.
Star Rating: 5

What do you like best about the product?
I like the dashboard and also the flexibility on running campaigns with unique lead targets and goals. I also like the display offering and being able to run it alongside content syndication.

What do you dislike about the product?
I am not a huge fan of content syndication aggregators that utilize a network of partners and ideally would prefer to have site transparency so we know who we are working with.

What problems is the product solving and how is that benefiting you?
Quality lead generation for our clients

Verified User in Marketing and Advertising
Star Rating: 3.5

What do you like best about the product?
The platform support account-based marketing strategies, to target specific companies and decision-makers with personalized campaigns. Madison Logic leverages intent data to identify prospects who are actively researching specific topics related to a company's products or services, enabling more targeted and timely outreach. The platform helps generate high-quality leads by reaching key decision-makers at target accounts with relevant content and offers. The platform provides real-time reporting and analytics, giving marketers insights into campaign performance and enabling to optimize their strategies.

What do you dislike about the product?
User Interface Complexity, Integration challenges, cost, data accuracy, customer support

What problems is the product solving and how is that benefiting you?
Generating leads from the TAL and adding new accounts for the ABM list for the next Q.

Bria W.
Star Rating: 5

What do you like best about the product?
I like that it is easy to operate and shows all of the ongoing data with minimal delay. It has helped us keep track of our campaign progress.

What do you dislike about the product?
There's not much to dislike, but the only thing that comes to mind is that it's not in real-time. It's delayed about 24 hours. However, I haven't found that to be an issue.

What problems is the product solving and how is that benefiting you?
It aids in the completion of campaigns. We can use it to track the progress of our campaigns with real data. It's very beneficial because the data can get as granular as you like. We can see very defined details that help us make business decisions in the future.

Megan P.
Star Rating: 5

What do you like best about the product?
Using the Madison Logic platform, we've been able to drive a cost-effective content syndication program marketing to our target account list with industry-specific content. Our program also incorporates qualifying questions to better gauge buying intent. All leads sync directly to Salesforce in real-time without requiring manual uploads, which saves lead processing time, and is more effective for timely lead follow-up. The ability to create matched audiences via LinkedIn has also been a game-changer for us.

What do you dislike about the product?
Not specific to only the Madison Logic platform, but across most ABM tools, display ad marketing to our target account list has not been very effective from a lead generation standpoint. Their content syndication program has been a very effective lead gen tool for us.

What problems is the product solving and how is that benefiting you?
We have specific requirements of advertising spend per industry that Madison Logic was easily able to segment and breakout for us. They also helped us by adding qualifying questions to the forms on our content landing pages to better qualify leads before they sync through to our system.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
I really enjoy how simple and user friendly the platform is. The team working on my account is very responsive and active. No questions go unanswered.

What do you dislike about the product?
I wish it integrated with my systems. It would be great to pull in intent data to salesforce or marketo.

What problems is the product solving and how is that benefiting you?
We needed a solution for display advertising and intent data.

Julian B.
Star Rating: 5

What do you like best about the product?
The services, account management, and customer success support are outstanding. Content Syndication and ABM are fully integrated. I will definitely recommend starting a relationship with ML for Demand Generation Strategies.

What do you dislike about the product?
So far nothing. Great platform, with great Teams, and excellent services.

What problems is the product solving and how is that benefiting you?
B2B Demand generation, Pipeline Acceleration and ABM Strategy deployment among others.

Amanda M.
Star Rating: 5

What do you like best about the product?
Madison Logic has helped me to provide a valuable set of leads to my clients to move their business forward. Additional reports regarding account engagement, interest topics, etc. only make us smarter in following up on those leads.

What do you dislike about the product?
I've not had an experience that is not helpful. There is nothing additional I can ask of this solution.

What problems is the product solving and how is that benefiting you?
ML is filling the sales pipeline for my client and continuing to nurture those clients with an additional layer of awareness. Our client has seen a significant lift in the sales pipeline value as a result of these efforts.

Jennifer J.
Star Rating: 4.5

What do you like best about the product?
Consistent leads generated at a set CPL. The Madison Logic team worked with my location-specific budgets to create a plan that met my geo-based lead goals. Targeting our ICP and specific account lists is easy with Madison Logic. We can make adjustments as needed throughout the campaign. We've seen decent pipeline-influenced results from our campaigns.

What do you dislike about the product?
Double-touch campaigns did not generate better-qualified leads for us; they just cost more money.

What problems is the product solving and how is that benefiting you?
Consistent lead generation through content syndication. Brand awareness to target audiences through display ads. Geo-based lead targeting.

Kimberly G.
Star Rating: 3.5

What do you like best about the product?
Madison Logic can typically deliver high volumes of leads, sometimes with short turnaround!

What do you dislike about the product?
Rejection rates can be on the higher side at times

What problems is the product solving and how is that benefiting you?
Madison Logic provides good scale which benefits us because we have lead minimums we need to meet each quarter, ML helps us achieve that.

Valentina R.
Star Rating: 3.5

What do you like best about the product?
Working with our dedicated reps has been the most helpful, especially with understanding capabilities and being able to facilitate quick deliveries for our clients.

What do you dislike about the product?
This is more of a recommendation rather than something I dislike - learning more about the capabilities with monthly calls would be more beneficial in the long run than only finding out about them if needed.

What problems is the product solving and how is that benefiting you?
It is able to launch display ads for a client in a very niche market. The targeting and contact list capabilities have been the most helpful while our campaign has been live.

Alison R.
Star Rating: 5

What do you like best about the product?
The Madison Logic platform is very intuitive and effective at generating net new leads for our clients. Reporting is streamlined and insights provided are helpful for our internal analysis.

What do you dislike about the product?
In our time working with the platform, there is very little to dislike. Overall, from awareness to lead gen tactics, Madison Logic has helped our B2B clients immensely.

What problems is the product solving and how is that benefiting you?
Generates net new leads, uses display and video advertising to increase brand awareness and engagement, and helps to report on best performing content assets and where there are opportunities to optimize.

Rob C.
Star Rating: 1.5

What do you like best about the product?
There is a vision and a nice set of slides to get you interested.

What do you dislike about the product?
We almost ZERO new qualified business from these campaigns over 3-4 months. We had to push hard for changes. ML "moved" our program from one provider to another and then we saw no change in results. Lots of names, but the data was VERY SUSPECT. We tried to find a suitable compromise, but in the end, we were forced to pay for almost ZERO outcomes. I would NOT recommend using Madison Logic.

What problems is the product solving and how is that benefiting you?
We "hoped" they could use their tools to find the right syndication platforms and get qualified interest. In the end, the engagement was sloppy, no results achieved, and then when we pushed them, they gave us very inconsistent data.

Verified User in Marketing and Advertising
Star Rating: 3.5

What do you like best about the product?
Great content. Reasonable timeframe for lead delivery. Great account management. Easy to communicate goals. Valuable leads. More valuable lead details than other competitors.

What do you dislike about the product?
Lead accuracy and better QA with their leads could improve. Cost per lead is slightly higher than competitors. Increase or expand their overall solution/product knowledge.

What problems is the product solving and how is that benefiting you?
The problem we face is getting our partners products/solutions out to market to the right prospects. Madison Logic helps us by accurately determining and advertising to those prospects.

Adam S.
Star Rating: 5

What do you like best about the product?
The support and expertise shine through at Madison Logic. They make creating campaigns incredibly easy, and the results are great to boot.

What do you dislike about the product?
The only thing I can think of is possibly having a better Display platform. Contact Reengagement and ABM Retargeting are really important, and other Display platforms do better at this level.

What problems is the product solving and how is that benefiting you?
Getting deep account penetration is important to us, and Madison Logic does a great job of that. They also do a great job at identifying top accounts.

Verified User in Electrical/Electronic Manufacturing
Star Rating: 4.5

What do you like best about the product?
The platform is super simple to use and pull information out of, and the turnaround time to get things up and running is highly efficient compared to competitors.

What do you dislike about the product?
A few leads were received that were undeliverable and, based on scale, unable to deliver within specific regions. It was resolved, but the issues with scale and deliverability should have been resolved before the campaign started.

What problems is the product solving and how is that benefiting you?
It helped with account prioritization.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
Detailed insights about ABM campaigns - really helpful when reporting for clients, allows for a deeper layer of data.

What do you dislike about the product?
Dislike little about the platform, easy to use

What problems is the product solving and how is that benefiting you?
Clients are wanting more from their money, and as a result want to know they're not wasting ad spend on targeting/reaching the wrong accounts. Madison Logic lets us see at a deeper level our account penetration.

Lisa O.
Star Rating: 5

What do you like best about the product?
As a large B2B, we have a particular target account and this tool allows us to syndicate content across our top targets and cost per name.

What do you dislike about the product?
Our display rates have been lower than other ABM platforms so we were able to shift budget back to content syndication

What problems is the product solving and how is that benefiting you?
In an ever-changing digital landscape, this tool helps me plan for a specific amount of MQLs that I can help the sales team achieve their sales goals.

Thomas M.
Star Rating: 4.5

What do you like best about the product?
We use their Salesforce integration to push custom audiences into their advertising platform for almost all of our campaigns, which is a huge takeaway. I also benefit greatly from their account team taking on custom reporting responsibilities. But what I like most about Madison Logic is their ability to report out on pipeline & revenue at the account level. This has helped substantiate our MROI over the past couple years which has allowed us to invest more in our Digital efforts.

What do you dislike about the product?
I don't like that we're limited to programmatic Display & Video. I wish there were more options available like CTV/OTT, Audio/Podcasts, and Digital OOH but I have heard some additional channels will become available soon. The Social connection with LinkedIn is also a great feature we take advantage of at Vonage, but it would be easier if there was some sort of connector that allows us to combine IOs and manage the buys together. Particularly for understaffed marketing departments that wear many hats, having the ability to manage multiple channels through one platform would be huge.

What problems is the product solving and how is that benefiting you?
Media reporting is probably the biggest issue ML helps with. The ability to map impressions, clicks, engagement, and conversions by account vs. trying to attribute first and last touches in Adobe and Salesforce is a huge help.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
The platform is easy to use, and the customer success managers are the best

What do you dislike about the product?
I'm still learning to use the reporting capabilities, so I don't dislike them, but I need to spend time to use them to their full capacity

What problems is the product solving and how is that benefiting you?
Targeting specific titles to ensure we're in front of the right buying and influencing audience

Erin P.
Star Rating: 5

What do you like best about the product?
We're able to see how the data matches real-time customer insights and what they're interested in. It gave us a chance to do more, change our strategy or even do A/B testing.

What do you dislike about the product?
We honestly never really had any issues, but if I could make one edit it would be on the test page if we could use our format and layouts.

What problems is the product solving and how is that benefiting you?
We needed to have better insight into our main accounts and plan our buyers' journey to current trends. We weren't able to track back any ROI for our current campaigns and needed a trusted partner that knew how the platform worked and could translate the market back to us.

Amelia S.
Star Rating: 5

What do you like best about the product?
Madison Logic has great technology to enhance your demand generation efforts through amazing content syndication tools. Leads provided on a regular basis exceeding promised goals.

What do you dislike about the product?
I love working with Madison logic and don't have any critiques for them.

What problems is the product solving and how is that benefiting you?
Madison logic helps us Target the correct user with the correct contact at the correct time. The leads we receive from their service are always quality leads.

Julie H.
Star Rating: 5

What do you like best about the product?
The user interface is simple to follow and it is easy to pull reporting based upon the information you are looking for to view results

What do you dislike about the product?
From time to time, the system serves you an error message and you are unable to get into the platform

What problems is the product solving and how is that benefiting you?
ML is offering my client BANT qualified leads in order to increase the bottom of our funnel quickly and efficiently

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
The Madison Logic intent platform provides actionable insights for our sales team. Even better than the platform though is the team. Every person we've interacted with at Madison Logic is professional, knowledgable, and eager to help.

What do you dislike about the product?
I have nothing bad to say about Madison Logic. My only advice for someone thinking about using Madison Logic, or any PPL vendor, is to make sure your sales team understands what type of leads these are and are fully trained on the proper follow up. Good news - Madison Logic helped us with that part too!

What problems is the product solving and how is that benefiting you?
More than just driving leads, Madison Logic really helps you understand the buying intent of your ideal prospects. Their intent data platform not only armed our sales team with info needed to have better more value based sales calls but it also helped our marketing team optimize our content and targeting strategies.

Verified User in Marketing and Advertising
Star Rating: 3.5

What do you like best about the product?
The ability to see site visits, display exposure, lead generation, and time for each prioritized company is ideal. We're easily able to identify which companies are most familiar with our brand.

What do you dislike about the product?
The platform is lacking in the ability to customize data. You can filter by date but can't see metrics as daily trending or be able to pull custom reporting for sorting yourself.

What problems is the product solving and how is that benefiting you?
Account based marketing advertising to ensure we're reaching key decision-makers within the companies of interest. Additionally they support in curating lists of companies if we do not have prioritized list available.

Rachel M.
Star Rating: 4.5

What do you like best about the product?
ML's dashboard is incredibly insightful and offers valuable insight to our marketing team to further strategy and practical insights to our sales team for communication with leads.

What do you dislike about the product?
Our program has had several technical glitches, which have been headaches.

What problems is the product solving and how is that benefiting you?
We're able to target our ideal target audience with information relevant to them.

Jamie W.
Star Rating: 4

What do you like best about the product?
Having an integrated platform where one can assess and evaluate campaign performance whilst gathering valuable insights to report back to internal and external stakeholders enabling quick and efficient campaign management and optimisation

What do you dislike about the product?
When applying filters to the specific campaign tabs the platform can be somewhat clunky. If possible when gathering insured on domains it would be great to have them link to the actual domain as well.

What problems is the product solving and how is that benefiting you?
Madison Logic platform enables us to have an integrated resource to monitor campaign performance and gather useful insights to optimise our demand generation campaigns.

Charlie V.
Star Rating: 4

What do you like best about the product?
Our account managers/client services team are excellent and they do ensure the campaign is progressing smoothly.

What do you dislike about the product?
Their landing page translations read somewhat poorly when read by native speakers.

What problems is the product solving and how is that benefiting you?
Consistent lead generation in an ever-changing world.

Kate S.
Star Rating: 4

What do you like best about the product?
Great database providing leads aligning to our targets. Great turnaround time to get the program up and running.

What do you dislike about the product?
Nothing so far - overall great experience and would recommend to others

What problems is the product solving and how is that benefiting you?
Providing leads through content syndication. Utilizing 2 assets that are performing very well.

Keshav S.
Star Rating: 4

What do you like best about the product?
The Madison Logic team did a fabulous job onboarding us, setting up targeted lead generation programs and creating a pipeline for us consisting of potential customers.

What do you dislike about the product?
Moving funds from one quarter to another was not easy. Had this been easier, they would've received a perfect score.

What problems is the product solving and how is that benefiting you?
Madison Logic helped us with intent-driven and targeted content syndication. The campaigns were very successful in helping us generate targeted leads.

Alex B.
Star Rating: 4.5

What do you like best about the product?
The service. Once we have reached out to the account team, we will always hear a response within a day. They will go the extra mile to try find solutions to help support the campaigns we run even further and will support even when the brief is pretty incomplete.

What do you dislike about the product?
Nothing really that springs to mind. The only potential area is that the price can sometimes be a bit higher than other providers which can sometimes make it harder to sell in, but in reality this is linked back to offering and service.

What problems is the product solving and how is that benefiting you?
In generating leads from audiences that are harder to reach on other platforms. They seem able to reach any type of audience from a business point of view and can always provide large quantities of leads.

Verified User in Information Technology and Services
Star Rating: 2.5

What do you like best about the product?
Firstly the support in setting up my campaign was top quality - no question was a silly question. I can't wait to generate insight into what intent data my target accounts are most interested in.

What do you dislike about the product?
Specific to our company, we have a lengthy procurement onboarding process. As we could not pay via credit card, we had to pause the campaign until we could onboard. Having the flexibility to pay via credit card could have supported out campaigns at an earlier date and have seen so much more value from it. We also only wanted to test-run the first campaign to see if it resonated with our marketing strategy.

What problems is the product solving and how is that benefiting you?
Madison Logic is generating actual leads for our company. We hardly generate any leads from Linkedin paid & organic, and we don't do cold calling. Therefore Madison Logic seamlessly provides us with the leads that compliment our syndication approach.

Monica M.
Star Rating: 5

What do you like best about the product?
the people, the dashboard, the efficiency

What do you dislike about the product?
sometimes is a lengthy setup process with client

What problems is the product solving and how is that benefiting you?
reaching specific accounts with cost-efficient, guaranteed leads

Jillian G.
Star Rating: 5

What do you like best about the product?
Madison Logic continually outperforms, always driving the best pipeline!

What do you dislike about the product?
No complaints about the Madison Logic Platform

What problems is the product solving and how is that benefiting you?
Madison Logic enabled us to reach key decision makers in top accounts through account-targeted demand generation programs that drive strong pipeline.

Ronald S.
Star Rating: 5

What do you like best about the product?
Madison Logic provides the in-depth ABM targeting that my clients need to succeed in their given verticals. Beyond audience capabilities, the platform captures actionable data insights to apply to future campaigns and provides helpful client-agency talking points. The reps are knowledgeable in the space and provide top-notch service.

What do you dislike about the product?
No complaints to date; every one of my campaigns have run smooth from start to finish.

What problems is the product solving and how is that benefiting you?
Madison Logic unlocks niche B2B audiences we wouldn't be able to address otherwise. Their data ensures that we're consistently messaging to the right individuals while arming the client with enough fodder for future optimizations and campaign ideas.

Yan L.
Star Rating: 4

What do you like best about the product?
Customer support/success team is very helpful and supportive.

What do you dislike about the product?
I've only used Madison Logic's lead gen programs, lead quality can be a bit lower compared to the other verndors.

What problems is the product solving and how is that benefiting you?
I've only used Madison Logic's lead gen services, the customer support team is very responsive and helpful. I also love all the insights into campaigns/programs they provide.

William W.
Star Rating: 4.5

What do you like best about the product?
Their Fixed CPL model adds predictability to our content syndication efforts. We're able to integrate easily with Hubspot.

What do you dislike about the product?
It's not always clear how engaged a prospect is, but this is more of an issue with content syndication in general than Madison Logic as a vendor.

What problems is the product solving and how is that benefiting you?
Distribute content to targeted lists, including net new contacts that fit our ICP outside of our database.

Maho S.
Star Rating: 5

What do you like best about the product?
The quality of the users we get with ML is well received by our AWS client, and the sales people are very supportive!

What do you dislike about the product?
None,but It would be very nice to have a sales person in charge who can speak Japanese native.

What problems is the product solving and how is that benefiting you?
Can approach customers with the potential to use/buy AWS.

Verified User in Information Technology and Services
Star Rating: 5

What do you like best about the product?
I like the ability to integrate other platforms and the ability to see account level data.

What do you dislike about the product?
Login difficulties, getting access, maintaining access.

What problems is the product solving and how is that benefiting you?
Lack of visibility on ABM data accross platforms.

Verified User in Hospital & Health Care
Star Rating: 0.5

What do you like best about the product?
We ran display and content syndication. The best part is the lead quality which was okay.

What do you dislike about the product?
No keyword intent tracking. No quality control on the exposure time (some said over 24 hours which was not true) Limited reporting on display. Leads bounce - other providers check all leads.

What problems is the product solving and how is that benefiting you?
Madison Logic helps us reach a very specific audience and gather contacts from them. It also delves a bit into intent which is becoming a more popular topic but it could certainly stand improvement

Verified User in Broadcast Media
Star Rating: 4

What do you like best about the product?
Had a great experience working with Madison Logic. They were always quick to respond if I required assistance and offered helpful feedback to benefit our campaign.The constant contact that was maintained throughout our time working together was something that stood out to me in was miles better compared to other companies I have worked with.

What do you dislike about the product?
Not much to dislike about this company; they did stray from our brief, a small amount that wasn't asked for; however, this only benefited our campaign as the feedback given was constructive and helped us generate more leads.

What problems is the product solving and how is that benefiting you?
Helped us realize that our brief could be broader while still generating quality leads, this was something our lient was concerned about, but in the end, all leads were perfect.

Gus K.
Star Rating: 4.5

What do you like best about the product?
Fast responses to briefs, strong activation team and good lead performance

What do you dislike about the product?
Sometimes there are lead errors, such as duplicate leads. Although these are usually resolved pretty quickly

What problems is the product solving and how is that benefiting you?
Vast quantity of leads they are able to deliver puts them above other competitors

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
Madison Logic has been able to refine an audience for us that includes the exact personas we've been looking for. We've been able to identify tech stack and buyer intent all in one platform rather than partnering with multiple firms to find the same information.

What do you dislike about the product?
Madison Logic's old data partner wouldn't communicate on lead delivery each week. There were a few weeks we'd have no lead delivery, but Madison Logic has partnered with a new company; we haven't faced any challenges since.

What problems is the product solving and how is that benefiting you?
Scaling our content to the right audience in a timely fashion. It's challenging to run an ABM content syndication campaign in-house. Madison Logic helps us manage and execute this quicker than we'd be able to by ourselves.

Verified User in Human Resources
Star Rating: 3

What do you like best about the product?
I loved the vendor dashboard that the Madison Logic Platform provides! It made breaking down the data straightforward and set the tone for our partnership. I was working with Madison Logic on running Content Syndication campaigns. The platform was leaps ahead of most of its competitors.

What do you dislike about the product?
There wasn't much that I disliked about the Madison Logic Platform itself. Any negative comments I have would be aimed toward the actual campaigns and not the platform.

What problems is the product solving and how is that benefiting you?
As I mentioned, I ran Content Syndication campaigns through Madison Logic. The Platform allowed insight into how the campaign was performing and the audience it was reaching.

Verified User in Commercial Real Estate
Star Rating: 5

What do you like best about the product?
All of the insights are available at any time, without needing to request information/reporting

What do you dislike about the product?
It would be helpful if you showed clicks in the platform. While I agree CTR isn't the best metric to rely upon, at my company we do need to include it in our standardized reporting.

What problems is the product solving and how is that benefiting you?
Madison Logic is a great ABM partner with the customer support and insights which allow us to run successful campaigns, and scale out our buys.

Verified User in Education Management
Star Rating: 5

What do you like best about the product?
John, Wendy and Neville have been so wonderful to work with. They have been extremely flexible in helping us set up content syndication programs to meet our business needs.

What do you dislike about the product?
In my experience, I have nothing I was not satisfied with.

What problems is the product solving and how is that benefiting you?
Madison Logic is distributing our content to the most relevant titles in our ICP buying group. This is benefiting us by bringing in qualified leads our sales team can reach out to.

Jordan S.
Star Rating: 5

What do you like best about the product?
Let's be honest. There's a lot of hype around ABM. So I came to this product with a fair degree of skepticism. I was pleasantly surprised when, well, it worked like it was supposed to. During our first campaign, we were able to generate marketing qualified leads that exceeded our goals. I could pull data on key accounts. And I could set up campaigns and quickly monitor performance. All of this is stuff I used to rely on an agency to do but was able to get it going quickly with ML and at a very fair price. All told, this tool puts bigco resources in the hands of small guys like me. I had a few questions along the way and the team at ML was quick to respond. Also, the integrations worked on the first try. Love that.

What do you dislike about the product?
No major downsides so far. UI is clean and simple. The product is reliable.

What problems is the product solving and how is that benefiting you?
We are able to reach audiences we previously wouldn't be able to connect with. And we can do it in a holistic, thoughtful manner.

Leah W.
Star Rating: 5

What do you like best about the product?
Exceptional capabilities, technology, ABM, performance, and service. My #1 partner for results and trust. Brian Lubocki is a true partner and expert.

What do you dislike about the product?
There is nothing I don't like about Madison Logic.

What problems is the product solving and how is that benefiting you?
Lead gen, digital advertising, programmatic, ABM, dashboarding, HQL programs, content syndication, performance optimization, deployment & orchestration.

Sofia S.
Star Rating: 4

What do you like best about the product?
The platform is super intuitive and insightful. The team is amazing in supporting you throughout your journey and your campaigns as well.

What do you dislike about the product?
Nothing so far. The platform is pretty good.

What problems is the product solving and how is that benefiting you?
Helping us engage even more with our key target accounts, and continue their educational journey.

Verified User in Online Media
Star Rating: 3.5

What do you like best about the product?
Madison Logic has an integration with Salesforce where we can track users as they move down the sales pipeline. This data is essential to our clients.

What do you dislike about the product?
There is little data to track display advertising performance in the dashboard.

What problems is the product solving and how is that benefiting you?
They are helping us track how our advertising has a direct impact on sales.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
From every aspect of sales & customer service to the end results for our clients, they have knocked it out of the park. Madison Logic is so easy to work with, I wish that was the case with all partners.

What do you dislike about the product?
The dashboard can be a little clunky to navigate, but nothing that can't be overcome.

What problems is the product solving and how is that benefiting you?
Filling the sales pipeline with MQLs and providing an opportunity to move them to closer to a sale.

Verified User in Online Media
Star Rating: 3.5

What do you like best about the product?
Their ABM offering, the ability to delivery ABM display alongside content syndication!

What do you dislike about the product?
If you don't set up LinkedIn integration prior to campaign launch, historical campaign data isn't pulled through!

What problems is the product solving and how is that benefiting you?
The ability to target accounts using display, not all publishers we work with offer this.

Bela B.
Star Rating: 4.5

What do you like best about the product?
Constant follow-up on pending tasks and good suggestions on effective campaigns.

What do you dislike about the product?
I don't have anything yet. So far my experience has been good.

What problems is the product solving and how is that benefiting you?
Getting qualified leads for my industry and improving our pipeline.

Carl D.
Star Rating: 4

What do you like best about the product?
Very high level of contact, high service

What do you dislike about the product?
Nothing all good, no comments on service and contract

What problems is the product solving and how is that benefiting you?
Leadgeneration for our customer

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
A very targeted and data-driven approach to ABM. The internal team is incredibly helpful and thorough and knowledgeable to support client services.

What do you dislike about the product?
Working on some new features that I am excited to test, opportunity for improved capabilities but no specific complaints!

What problems is the product solving and how is that benefiting you?
Getting our brand in front of the RIGHT audiences, helping to increase brand awareness and engagement.

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
Madison Logic is a great platform and everyone on the team we had contact with was always very helpful, ready to help and with great insights into areas for improvement.

What do you dislike about the product?
As others talk about the cost, I think it comes with the excellent service.

What problems is the product solving and how is that benefiting you?
Finding new leads through our ABM strategy.

Verified User in Internet
Star Rating: 0

What do you like best about the product?
The team is sympathetic, nice and available however after a large investment of time and money, we didn't see any ROI

What do you dislike about the product?
Leads have no intent, mismatch data, waste of time.

What problems is the product solving and how is that benefiting you?
We came to Madison Logic to help us build a pipeline for H2. 90% of the leads we received did not match our TAL.

Verified User in Broadcast Media
Star Rating: 4

What do you like best about the product?
The details about the audiences and demography and deep dive of the engaged accounts

What do you dislike about the product?
sometimes the system hangs or is unable to login using the same credentials

What problems is the product solving and how is that benefiting you?
Collating all the campaign info under 1 roof by providing their campaign as well as Intel data and LinkedIn campaign info as well looped into 1.

Verified User in Biotechnology
Star Rating: 5

What do you like best about the product?
So easy to set up and the results are delivered in days...not months

What do you dislike about the product?
I can't find anything to dislike. They are a joy

What problems is the product solving and how is that benefiting you?
Madison Logic has the program to generate leads quickly and efficiently and that is what is required

Verified User in Financial Services
Star Rating: 4.5

What do you like best about the product?
One of the best things about using Madison Logic was how communicative the team was and their speedy turnarounds in terms of activation.

What do you dislike about the product?
There were no downsides in my opinion. The team and service were great.

What problems is the product solving and how is that benefiting you?
Generating solid leads for clients. Madison Logic allowed us to effectively reach target audiences.

Verified User in Industrial Automation
Star Rating: 5

What do you like best about the product?
The platform is highly targeted and it was easy to launch my program.

What do you dislike about the product?
I didn't have any dislikes about the platform or working with Madison Logic.

What problems is the product solving and how is that benefiting you?
Delivering highly targeted leads that we can nurture throughout their buying journey.

Verified User in Insurance
Star Rating: 5

What do you like best about the product?
Strong content syndication via CPL program - strategic, account-based insights.

What do you dislike about the product?
Limited ability to export data, at times we need to wait for a rep to download and send.

What problems is the product solving and how is that benefiting you?
Generating strong leads within our TAL.

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
service and quality of leads AND abm account

What do you dislike about the product?
the platform account data is ok but its hard for us to utilise it outside of our TAL. The pricing is a tad high for AU market.

What problems is the product solving and how is that benefiting you?
NABVCB

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
Easy to work with and good quality overall.

What do you dislike about the product?
Cost a bit higher compared to competitors

What problems is the product solving and how is that benefiting you?
Generating guaranteed leads which is crucial for our marketing funnel

M V.
Star Rating: 4.5

What do you like best about the product?
It has been amazing working with Madison Logic. They have a strong database and an excellent customer service team. Both work wonders in campaign execution.

What do you dislike about the product?
At times the personas profiling falls short of accuracy, this could be improved in time.

Recommendations to others considering the product:
AI-powered intelligent platform

What problems is the product solving and how is that benefiting you?
Predictive targeting is my favourite. I have experienced that Madison logic have a strong database and this helps build campaigns across various industries.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
Madison logic has been a great asset in scaling our ABM marketing campaigns, along with driving targeted traffic to our webpages. Content Syndication, Native and Display campaigns have done a sensational job of reaching the audiences we need on the platforms they trust.

What do you dislike about the product?
Client dashboards have limited views of campaign interactions and could benefit from customizability or metric expansion. Campaign types require a base amount of spend which reduces ability to launch more nuanced programs.

Recommendations to others considering the product:
Leverage ML's ability to tap into Bombora and other sources of intent data to inform campaigns.

What problems is the product solving and how is that benefiting you?
We are using ML to drive leads from target companies. We have realized significant growth in targeted account traffic to our webpages and overall brand reach in those assets.

Verified User in Education Management
Star Rating: 5

What do you like best about the product?
Easy to use, simple and elegant. Many of the features are exactly what we need to maintain engagement with our prospects as they moved through our nurture tracks. The integrations themselves are simple to setup and take less than 20 minutes to configure. In-depth measurement shows the exact ROI from our investments across various channels.

What do you dislike about the product?
No live help from within the platform so we need to email/call our CSM to get support when needed.

Recommendations to others considering the product:
Make sure your martech stack is ready to integrate with. We needed to clean up some data and ensure our tracking was in place to properly utilize the ML Platform.

What problems is the product solving and how is that benefiting you?
We were not able to continually put our content and ads in front of prospects at key accounts as they moved through different stages of our funnel. The ML Platform solves this for us.

Sujay S.
Star Rating: 4.5

What do you like best about the product?
Ease of use and easy functionality with leads falling into our CRM platform. We currently have the tool connected through our performance marketing team, and it ties in with our chosen CRM tool - Hubspot. I also like the fact that you can see the data quite clearly, and it is easily digestible. I would like to think I work well, and regularly with my manager to go through these contacts and ensure they are suitable for the comms we are sending them (more on this in the dislikes section) - but overall, it is pretty easy to follow, understand and use as a tool.

What do you dislike about the product?
Difficult to filter externally with these leads. Also the platform is functional with our chosen Customer Relationship Marketing system but I think it could be made easier to integrate the tools. They do integrate directly through Hubspot, but we have had to do this through downloading a file and doing this previously. I would suggest creating a more easy system where leads/contacts can be imported directly from one platform to another however I am unsure if this is even possible, but just my suggestion! The dislikes are very interchangeable, and sometimes the quality of what we capture I feel doesn't feel suited. However, this may be an issue that we are just facing here.

Recommendations to others considering the product:
Use it, it's simple and easy to integrate too! I would recommend it as a tool as it's relatively simplistic to understand and can be used by a range of users.

What problems is the product solving and how is that benefiting you?
The problem is lead capture, we are solving this through the use of Madison Logic. Benefits = easy to connect with our crm tool, Hubspot. other benefits include capturing contacts and information on contacts that we may not have had previously.