Will B.
Star Rating: 5

What do you like best about the product?
The support has been the standout factor for us and really been second to none. Having quite a small amount of traffic coming through the website and a small team, our website can sometimes get forgotten. However having the ease of the Optimize tool to build a test, and their team encouraging us and supporting us with simple recommendations etc. It has helped us to improve online leads/bookings and do the necessary work on our website. Working with the team now for a while now, we have seen consistent uplifts nd value from the programme and technology. Helping us to make significant design improvements and create a high profile website that matches our high standards of service.

What do you dislike about the product?
The only disadvantage is that we would like to do more with the tool, however we don't have the right knowledge to code any tests. Optimize have helped with some of this and the release of their new widgets tool has been a big help but we can be a little limited as we get into more advanced ideas.

What problems is the product solving and how is that benefiting you?
We are improving the obvious sticking points on our site, as well as updating content as per the season, offers, new cocktails/set ups, etc. It has helped us to increase online orders significantly as our traffic slowly grows, leading to a Christmas and New Year period where we couldn't fulfil the demand. Not a bad problem to have. We have more recently moved from selling on our site to enquiries and being able to target returning users has been key.

Verified User in Insurance
Star Rating: 5

What do you like best about the product?
The services team have been really helpful in getting us up and running with some personalisation and experiments. They were so helpful and came up with some great ideas as well. Been running for over a year and still find the tool easy to use and the new reporting service is so quick

What do you dislike about the product?
Nothing yet, not really used the product as using the managed service but we might starting running some tests internally soon

Recommendations to others considering the product:
Well worth a chat

What problems is the product solving and how is that benefiting you?
We wanted to increase user time on the site with better engagement and personalisation, the tool did just that

Sebastian L.
Star Rating: 4

What do you like best about the product?
Webtrends Optimize include all features and tools in one package at a good price so you don't have to upgrade or pay anything extra when your CRO programme matures. They have excellent customer service and really listen to you if you find any issues or have ideas around new features. Unlike some of the larger enterprise focused tools they are constantly updating the tool to make it easier to use. They are able to come up with bespoke solutions for your business.

What do you dislike about the product?
There are still some frustrations in the tool interface that aren't entirely intuitive. But I know they are being worked on as we had a session with them to share feedback.

What problems is the product solving and how is that benefiting you?
What is says on the tin. Webtrends Optimize is an Experimentation tool that include AB testing, MVT, Personalisation and social proof capability. All the features are there and then it's up to you to use it correctly in order to ensure ROI. Although they are also there to help in order to get you there.

Valeriia P.
Star Rating: 5

What do you like best about the product?
I Incredibly much liked the ease of using the tool. A large amount of options makes it excellent for the job. I will recommend it to everyone who wants to make their working- life much easier and faster.

What do you dislike about the product?
Honestly, I can't say that i notice some huge disadvantages. Obviously, as any other tools there are some room to improve. Despite the fact that the company is still young the products change drastically and people who work try to do their best.

What problems is the product solving and how is that benefiting you?
We faced variety of problem to improve our website and increase revenue. The tools assists to CRO improvements and enhance the site in general.

Enea N.
Star Rating: 5

What do you like best about the product?
We like the functionality included in the trial version. This allowed us to do AB testing using the visual editor, with excellent results. Furthermore, this has made us look at this option for our future due to the ease of use, results, and cost effects.

What do you dislike about the product?
From our current evaluation, we have not gathered any drawbacks from this product.

What problems is the product solving and how is that benefiting you?
The revenue is an area where we as a company were facing many blockers, and we were able to allocate solutions with the use of Webtrends Optimize.

Verified User in Leisure, Travel & Tourism
Star Rating: 5

What do you like best about the product?
The team are friendly and passionate about testing different options to maximise learnings and results

What do you dislike about the product?
I find the structure of the Trello boards quite confusing, but generally this is mitigated when the team sends an email that directs you straight to the right board

What problems is the product solving and how is that benefiting you?
Customer conversions dropping off. Webtrends is looking at different user journey and design options through the booking stage of our website to reduce customer drop off

Amardo G.
Star Rating: 5

What do you like best about the product?
The staff incredibly knowledgeable and helpful. I love the product as we conducted many AB and ABn tests which provided great return on investment.

What do you dislike about the product?
The visual editor speed could be improved.

What problems is the product solving and how is that benefiting you?
It has optimised our website as it has identified key breakoff points using the baselines tests. We were able to come up with data driven hypothesis for future tests and this has increased our revenue.

Frazer M.
Star Rating: 5

What do you like best about the product?
From day 1 of signing the contract, they have been ready and willing to help at every corner. The integrations into various platforms we used were made simple enough and now we are up and running the product does everything we need. We are running baseline test, AB test, personalisation and some social proofing on our site. The new reporting seems to be very in depth and from talking to the team, it will get better and better over the next few months

What do you dislike about the product?
Nothing really, I guess if you were looking for something... then maybe more out the box integrations but they work with us to make all the integrations anyway, so not too bothered!

Recommendations to others considering the product:
There is not much that they do not offer, so worth a chat

What problems is the product solving and how is that benefiting you?
We have always run experimentation programmes, so we felt a change was needed from our previous vendor, so far it has been a great move for us, we are definitely starting to see the benefits of the move, the knowledge the team can offer has been great as well

Verified User in Insurance
Star Rating: 5

What do you like best about the product?
Very knowledgeable and easy to deal with - would highly recommend!

What do you dislike about the product?
Nothing so far. They have been very helpful and made some great suggestions.

What problems is the product solving and how is that benefiting you?
I am looking to improve overall conversations

Andres S.
Star Rating: 5

What do you like best about the product?
The robustness of the tool allows for a variety of tests and methodologies that I haven't seen in other tools, and the reporting allows you to slice and dice the data to a very detailed degree. In terms of software, it is a very complete tool for anyone who has A/B testing as a priority. But the most impressive thing is their customer service: If something is not working on your end, they will walk with you step-by-step to solve it and if you require a more technical answer, they will craft a very detailed response that is not template-based. They make you feel like their most important customer.

What do you dislike about the product?
Due to its robustness, the tool can feel overwhelming at times. The setup is a tag more complex than other tools.

What problems is the product solving and how is that benefiting you?
There's a variety of problems, both internal and external that we are solving with the tool. Without getting too much into the details, I think that the most important question we are solving is how much we can push the envelope in terms of copy and CTAs.

Lisa P.
Star Rating: 5

What do you like best about the product?
The platform itself is technically very good and is just as good as I’ve seen elsewhere, but the level of service and support is what takes it to beyond what you would expect. Everything we have wanted to do, even bespoke things outside a ‘normal’ experimentation or personalisation program/process, has never been a problem and they’ve helped us find solutions that really work for us. Our allocated consultant in particular, has been fantastic but everyone behind her too has been great.

What do you dislike about the product?
Nothing really that I’d call out so far. I’ve not come across a technical blocker and any requests we have brought to the table that are outside of the norm have been dealt with in a supportive manner by the team there, with positive outcomes off the back of them.

Recommendations to others considering the product:
I would certainly recommend looking at Webtrends Optimize. As I said above, the platform itself is at least on par with the others I have used (there are many things I would say are better) but for businesses like ours, the managed service really makes it even more worthwhile as it provides an excellent framework and structure to support our internal teams in delivering our goals.

What problems is the product solving and how is that benefiting you?
We wanted to increase engagement and improve the usability of our website to ensure our users can find the information they are looking for more easily and reduce the impact on our offline teams in supporting online users. We also needed to personalise the journey for visitors more and to swiftly deliver them to the things they were looking for and reduce bounces.

Jonathan S.
Star Rating: 5

What do you like best about the product?
All world-class, high-performance businesses have a few things in common - outstanding leadership, a team aligned around a common vision and a robust can-do culture. Webtrends Optimize has more, though. They have a single focus on CRO. The whole company lives and breathes CRO. This means their software is second to none and if you use their experts-led managed service, they will set ambitious targets and then exceed them.

What do you dislike about the product?
There is nothing to dislike about Webtrends Optimize; they are truly a world-class business

What problems is the product solving and how is that benefiting you?
Just relying on more and more website traffic to grow sales is an increasingly unviable marketing tactic. Why? Since Covid more businesses have been forced online, this has had a double negative effect. It has increased the price and decreased the response rate of traffic. Good quality traffic has never been so valuable. Therefore, it is imperative to make the website user experience as intuitive and personal as possible so that the visitor can fulfil the reason for their visit as seamlessly as possible. Trying to second guess how to do this is unwise as the reasons are often subtle, unpredictable and surprising. Much better to use your website data, smart software and experienced people to reliably and robustly discover what is best for your website visitors. This is precisely what CRO is meant to do and Webtrends Optimize actually does.

Pm M.
Star Rating: 5

What do you like best about the product?
The tool makes it very easy to quickly set-up A/B split tests for headlines, buttons, etc and then sit back to allow the data to build to assess the impact of the change. I like the way the Visual Editor allows you to make the changes using the Chrome browser as opposed to having to clone and create new pages in Wordpress. The reporting shows the visitors, conversions, and then a confidence level of the change. Most important, support has been very responsive and happy to spend time investigating and resolving questions.

What do you dislike about the product?
Nothing as I have been able to achieve my required outcome with relative ease. A suggestion for consideration would be to add links on the dashboard so that you can quickly preview the Control and Experiment Pages.

What problems is the product solving and how is that benefiting you?
I was looking for a powerful tool to conduct proper A/B testing on my Wordpress website. I have used other tools and plug-ins in the past but this one is the first to provide me with real confidence.

Stuart R.
Star Rating: 5

What do you like best about the product?
The technology is great; the team behind it is what makes it. Working with Raquel we have been able to identify significant opportunities to improve the service and enhance the service we offer to our clients.

What do you dislike about the product?
Honestly, the solution is so far ahead of the competition that any small shortcomings are minor niggles! Once the dynamic reporting functionality is in the tool it will be a complete game-changer!

What problems is the product solving and how is that benefiting you?
We are using Webtrends Optimize within our application to help us ensure that the user interface of our product is as intuitive to the various audiences we have as possible. By A/B testing different designs, we can ensure that every change we make to the application has a positive impact on our clients. By personalising experiences for each of our customer audiences, we can ensure that the product meets their needs efficiently.

Lucy D.
Star Rating: 5

What do you like best about the product?
It's easy to use, understand and implement tests with confidence! One of my favourite parts is the ability to preview the tests across multiple devices prior to launching, it is easy to share and colloborate prior with our team which really helps streamline the process. The in depth and accurate data analysis really helps support our team to enable us to do more tests too.

What do you dislike about the product?
The interface and software are so user-friendly it is hard to suggest something to improve!

What problems is the product solving and how is that benefiting you?
The main benefit for our team is the accurate and detailed data analysis that allows us to be confident in the concluded results and understand the test data that we are sharing with the broader business.

Sayad A.
Star Rating: 5

What do you like best about the product?
The ability to test UX hypotheses throughout the website fast and efficiently in order to increase usability and consumer satisfaction. The widgets are useful, and the tool is simple to use. It aids in QA and allows you to see active experiment variants. The level of assistance provided in getting the application up and running was outstanding. The app includes many forms of testing that you'll need to conduct CRO trials. Because of the features included in the app, it is quite comprehensive and sturdy. Customers appreciate how nice and presentable the reports are. The dashboard is tidy, and the personnel is helpful during the onboarding process. Any concerns we had were swiftly addressed.

What do you dislike about the product?
I have had no negative experiences with Webtrends Optimize; the communication was fantastic, and the widget was simple to use. Due to the epidemic, they have done an outstanding job of keeping us informed via online meetings. Webtrends Optimize is something I would recommend to anyone.

What problems is the product solving and how is that benefiting you?
We were able to uncover crucial aspects to improve the performance of our website by understanding the trip from the perspective of our customers. We can verify that any modification we make to the application has a beneficial impact on our clients by A/B testing different designs. We can ensure that the product fits the needs of each of our consumer audiences by personalizing experiences for them.

David A.
Star Rating: 5

What do you like best about the product?
After the baseline analysis, exit intent, and A/B tests were carried out via Webtrends; we had a 33% increase in customer retention. In addition, they helped us revamp our marketing funnels which helped us focus our efforts.

What do you dislike about the product?
Hard to find fault with the tool. We used multiple tools simultaneously and received a significantly high ROI, so everything we used seems to be working well.

Recommendations to others considering the product:
We hesitated with the implementation for a while due to a lack of proven short-term gains for similar tools. But we were proven wrong; there was a significant jump in our retention numbers when we tweaked a few areas. So don't hesitate to test it out.

What problems is the product solving and how is that benefiting you?
We were facing a severe dip in ROI in our marketing and CRM efforts. We were looking at tools and agencies to improve it and decided to take the plunge with Webtrends after a lot of deliberation.

Mark D.
Star Rating: 4.5

What do you like best about the product?
Helpful Responsive Strong expertise Thorough reporting

What do you dislike about the product?
No downsides thus far, we look forward to continuing to work with WebTrends Optimize

What problems is the product solving and how is that benefiting you?
Navigation to product pages and improving CRO

Stuart R.
Star Rating: 5

What do you like best about the product?
Webtrends-Optimize has one of the most intuitive interfaces in the industry, their product vision and execution is significantly ahead of their competition, and in terms of pricing they're incredible value for money!

What do you dislike about the product?
As with many martech SaaS products there are some areas of the tool that other niche competitors do better, but as an overall package it's a very clear and cohesive offering.

What problems is the product solving and how is that benefiting you?
We are running an experimentation and testing programme on both our website, and an application too. We are able to quickly test and implement ideas and prove whether the business case stacks up as we believe it does before spending expensive development resources.

Verified User in Leisure, Travel & Tourism
Star Rating: 5

What do you like best about the product?
The platform was really simple to use and basically allowed me to do anything I wanted. Technically, it was probably the best tool I have used, certainly, the one where I had the least amount of issues and where we were never restricted by the capabilities. As a UX designer and developer, there’s not a lot else I could have asked for from a testing tool really.

What do you dislike about the product?
There’s nothing I remember that stands out at all really. There wasn't ever anything that didn't work, and I don't remember anyone else in the team complaining about anything - we liked it.

Recommendations to others considering the product:
Definitely worth a look. Neither myself or any of the guys in the team I worked with ever had any problems.

What problems is the product solving and how is that benefiting you?
Improve the UX in our customer booking journeys and improve conversion in the checkout funnels. We also wanted to increase engagement in our landing pages. We significantly increased progression through the journeys into the final checkout stages, generating higher conversions and a lift in confirmed bookings.

Verified User in Leisure, Travel & Tourism
Star Rating: 5

What do you like best about the product?
Really slick platform, giving plenty of ways to gain meaningful insights into your customers' online behaviour. Increased our conversion with its effortless MVT tools, and the social proof element is really helpful to be able to prove to the rest of the business that you're making the right decisions.

What do you dislike about the product?
Not too much to dislike, really. I would probably like to see more features such as heat maps or in session recording to further visualise the customer journey.

Recommendations to others considering the product:
Contact the account team to talk through your specific problems. They are very helpful and have been able to make some creative suggestions that I wouldn't have considered otherwise.

What problems is the product solving and how is that benefiting you?
With the endless amount of ways to display information, we used to find it difficult to prove what element of the page was really working. With Webtrends Optimize, you can quickly and clearly see the benefits that making a small tweak can make, and use this information to build on.

Verified User in Banking
Star Rating: 5

What do you like best about the product?
The thing that stood out the most were how relatively simple the platform was in allowing me/the team to create and test personalised experiences and messaging for our users. The reporting was comprehensive and very useful for me and the third things was the support provided to ensure we felt comfortable at all times – if we had questions/issues they were very good at responding quickly and in detail so we never had any blockage or issues that couldn’t be resolved swiftly.

What do you dislike about the product?
There was nothing really that came up and like I say above anything that was unclear or any minor issues we came across were dealt with very quicky so were never really a problem.

Recommendations to others considering the product:
Would definitely recommend (and have previously). The platform was cost effective and very powerful and although I don’t have much experience using other similar tools, the friends I suggested it to do, and they were thankful for the recommendation having subsequently used it themselves.

What problems is the product solving and how is that benefiting you?
We needed a tool that allowed us to personalise the user experience and provide key messages and updates to our users. We also tested the content of these to ensure we doing this in the most effective and clear manner.

Ashley S.
Star Rating: 4

What do you like best about the product?
All optimisation capabilities are available at no extra cost. We've made use of social proofing, as well as more advanced targeting methods for pecific customers.

What do you dislike about the product?
Results reports can take a while to load and don't always show the revenue impact metric.

What problems is the product solving and how is that benefiting you?
Which experiences should be prioritised for development in our re-platforming project. We are testing new functionality which should help inform this process

Matt A.
Star Rating: 5

What do you like best about the product?
The flexibility of the platform is great, and everything is all-in; there aren't any hidden costs. There's so much you can do with the tool and it contains everything you need to run effective CRO programmes. The tool is really reliable and I really appreciated the transparency around best-practice and data. It's almost like they've created it to make my life easier. The support is second to none. If we have a suggestion or feedback, it's always actioned or looked into. If something isn't possible, they'll make it possible. It's a great platform to work with and an excellent company.

What do you dislike about the product?
Nothing at the moment. I honestly can't fault the experience so far.

What problems is the product solving and how is that benefiting you?
We're using Webtrends Optimize to run CRO. We realised that our conversion rate could be better, but we didn't know where to start, so are testing using WO. The reporting is really clear, meaning we fully understand the outcome of the tests and can confidently make changes to our website. I really like the benchmarking element, which makes life considerably easier to understand baseline performance. Our development team also find it really easy to use and the WYSWYG editor makes it easy to get started for those less-complicated tests.

Verified User in Retail
Star Rating: 5

What do you like best about the product?
The demo videos are so helpful. I watched a few videos and was able to deploy tests right after. WebTrends is so easy to use. I esp love the visual editor.

What do you dislike about the product?
Reports. It doesn't have reports on mobile traffic vs desktop traffic. The workaround for this is to deploy 2 tests (one for mobile and one for desktop traffic)

What problems is the product solving and how is that benefiting you?
We wanted to track our A/B test performance. We're optimizing our product pages to help increase conversions and reach our revenue goal.

Jessica Y.
Star Rating: 5

What do you like best about the product?
Working with WebTrends gives us the ability to make informed, data-driven decisions when updating our website. The flexibility of the platform allows us to A/B test various versions of our website on our audience at the same time, saving us time and money on updates that would otherwise have to be made by a website developer.

What do you dislike about the product?
I haven't had any issues working with WebTrends.

What problems is the product solving and how is that benefiting you?
We have used the platform to figure out what questions we should be asking on our forms.

Marcus A.
Star Rating: 5

What do you like best about the product?
We found Webtrends-Optimize to be very clear and simple to use with intuitive interfaces. In a relatively short timeframe, it has provided us with the objective data that we were looking for allowing us to quickly and effortlessly continuously adapt to improve our overall website performance.

What do you dislike about the product?
Nothing that immediately springs to mind. It all seemed to do what we wanted in a way that we understood.

What problems is the product solving and how is that benefiting you?
AB testing on certain pages to improve the customer journey.

Verified User in Furniture
Star Rating: 5

What do you like best about the product?
I like the fact that the reporting is so comprehensive. I can change the level of confidence to my appetite for risk and measure with statistical rigor metrics such as average order value and units per transaction.

What do you dislike about the product?
Nothing to report so far . I find that the platform is very powerful and with such potential and now prioritising all our ideas

Recommendations to others considering the product:
Really great platform for AB testing. Easy to use.

What problems is the product solving and how is that benefiting you?
Understanding the customer journey and improving our online sales. So far from running 3 tests we have 1 variation that delivered an 8% improvement and another that if we had gone ahead would have harmed sales. We were completely blind on the performance of new website features. With Webtrends Optimize we now can be far more certain about what changes work for our site traffic and what doesnt.

Ryan I.
Star Rating: 4

What do you like best about the product?
The tool has different types of testing you need to do CRO experiments. It's very comprehensive and robust because of the features the app contains. Reports look very nice and presentable to customers. The dashboard is clean and neat, and the staff is accommodating with onboarding. Any questions we've had were quickly resolved.

What do you dislike about the product?
Because its richness in features and setting up experiments can be complex, little more help would be appreciated.

What problems is the product solving and how is that benefiting you?
What we are trying to achieve is using Webtrends to find out where we can optimize websites and increase conversions. Overall making it a better user experience.

Verified User in Financial Services
Star Rating: 5

What do you like best about the product?
The reporting engine was excellent and the platform UI really easy to use. The price, especially compared to some other tools we were quoted and have used previously, was very good value for money. But I have to say the support/service was the best thing - it's one thing having great technology but the whole managed service process really added the value for us. Fantastic ideas, execution and delivery, leading to some excellent results. Plus their support for the experiments we delivered in house was always on point.

What do you dislike about the product?
There wasn't really anything we really disliked and the reason we had to leave in the end wasn't due to anything on Webtrends Optimize's part - and we would have rather still been using them now.

Recommendations to others considering the product:
Give it a try. If you have used other CRO platform/services then you'll realise very quickly that these guys are very good and know their stuff.

What problems is the product solving and how is that benefiting you?
To improve our user experience and customer journeys through AB testing/MVT and targeting/personalisation experiments. We managed to increase customer engagement with our offering/services and increase conversion of many products within our portfolio. It was also essential for our users/customers to be able to find the relevant information within our sites and we were able to test multiple experiences to ensure this was always the case. As with most businesses who use CRO we ultimately just used Webtrends Optimize to ensure we were consistently delivering the best experience for our visitors and we found them to be one of the very best out there.

Hannah B.
Star Rating: 5

What do you like best about the product?
The depth of analysis and service provided, we have confidence in the test results and how they are presented. We have a good working relationship with our account manager.

What do you dislike about the product?
I haven't had any issues working with WebTrends.

What problems is the product solving and how is that benefiting you?
Ability to do more complex multi-variant or A/B tests, allowing us to test more and focus our own development resource on other key areas.

Raul F.
Star Rating: 5

What do you like best about the product?
I like that it is a very comprehensive app. It is easy to create a segment of users and show them a different experience than another segment. And measure if the conversion rate is better or worst with the changes. So that to make the most of FB ads, adding elements as surveys, pop-ups, or widgets. It allows to add multiple team members, and the team behind the app has an outstanding level of expertise, and that can be noticed in the end product.

What do you dislike about the product?
It allows going further than other AB test tools. For example, it is possible to test how different scripts (like a cookies banner, proof sales notifications, etc.) affect conversion rates. The bad part is that it becomes more complex.

What problems is the product solving and how is that benefiting you?
In my case, I think that managing an online business is not about going bigger but about going smaller and optimizing every aspect of the customer journey to offer rich and impacting customer experiences. I am measuring and scaling the advertisements based on those tests.

Samantha M.
Star Rating: 5

What do you like best about the product?
Ease of use Comprehensive options for configuration Accurate and reliable reporting

What do you dislike about the product?
There is not anything I dislike about this software. I was lucky enough to get a lifetime deal on one of the websites that run them and it is the best money I have spent

What problems is the product solving and how is that benefiting you?
User insight, behavioural analysis, MVT and A/B testing. We have achieved great insights which have led to robust conclusions which meant we could make changes to our website in confidence and as a result have seen improvements in click through rates and conversions

Harry B.
Star Rating: 5

What do you like best about the product?
The level of support they offer us has been truly appreciated, especially during the pandemic. They have proven to be very flexible in the way in which they work with us, and the expertise and tech stack is impressive.

What do you dislike about the product?
The potential for tests to bottleneck the roadmap. However, this can be resolved by scaling up operations.

What problems is the product solving and how is that benefiting you?
Webtrends are supporting us to optimize our new website, specifically helping us to improve it with the guest in mind. As a result, the website is becoming easier for our guests to use.

Verified User in Wine and Spirits
Star Rating: 5

What do you like best about the product?
Two things. Most importantly - improving customer satisfaction and being able to prove that. Secondly, once you've tested a hypothesis that has improved your conversion rate, you can build that into internal business cases and help prioritise work that will actually lead to an increase in revenue.

What do you dislike about the product?
I have enjoyed every step and haven't found anything i dislike.

Recommendations to others considering the product:
Go for it!

What problems is the product solving and how is that benefiting you?
To make creating an account and logging in much easier across all devices. And improving the usability of all the form fields on our website. We're seeing more customers logging in than before. When a customer is logged in, they benefit from more personalised experiences and content on the website. Which aids the customer as well as us.

Maxim A.
Star Rating: 5

What do you like best about the product?
How flexible the tool is and how statistics are presented. Also like that there is wysiwyg for simple tests and advanced editor for more complex ones.

What do you dislike about the product?
I feel like learning curve for the framework being used is a bit to steep and documentation could be better.

Recommendations to others considering the product:
It's a good alive tool constantly evolving.

What problems is the product solving and how is that benefiting you?
We're constantly improving different bits of user journey. We iterate rapidly and quickly react to any anomalies.

Jennie G.
Star Rating: 4

What do you like best about the product?
The tool is easy to use, and the widgets are handy. Helps with QA and viewing active experiment variants. The level of support provided in getting the program established has been excellent, and their knowledge and expertise have been precious when creating a test backlog.

What do you dislike about the product?
So far, there is nothing I dislike. And I have not come across anything missing in the tool.

What problems is the product solving and how is that benefiting you?
Conversion rate optimization, testing changes to our web pages and improving customer journeys through the site.

Verified User in Insurance
Star Rating: 5

What do you like best about the product?
The UI is very clean and intuitive. It's very straightforward to view the high-level performance of active tests and adjust traffic allocation. The widgets are really useful for QA and viewing active experiment variants. Access to the underlying build framework provides tremendous flexibility for developing more complex experiments. Reporting is clear and comprehensive, and it's a simple process to extract the raw traffic data if necessary. Webtrends Optimize support has always been excellent.

What do you dislike about the product?
There could perhaps be more out-of-the-box integrations, but the WTO team has built custom integrations very quickly.

What problems is the product solving and how is that benefiting you?
Primarily conversion rate optimisation, especially around quote form and results optimisation.

Harry T.
Star Rating: 5

What do you like best about the product?
CRO is a new field to me, so I appreciated the support and suggestions provided in helping me get my program established. They also have some tremendous analytical results that highlight problems on our website that we can now quantify.

What do you dislike about the product?
I haven't found anything which I would say I dislike. It is one of the most excellent platforms that I have experienced.

What problems is the product solving and how is that benefiting you?
Understanding the journey from customers' perspectives has enabled us to identify critical factors to improve the performance of our website. For example, we are more certain about what changes work for our site traffic and what doesn't.

Verified User in Retail
Star Rating: 5

What do you like best about the product?
Insightful, data driven information on how I could improve my business. They analysed my business, took onboard the issues that I wanted to address and then produced a plan to improve it. They are a real partner with a genuine interest in helping us succeed. Their tests have provided a significant uplift in sales, customer retention and improved the website dramatically. The test widget is easy to use and communication with Webtrends Optimize has been excellent. The account manager we have, has gone further than we would have expected in researching our market, and we feel she is as passionate about our business as we are. I could not recommend highly enough.

What do you dislike about the product?
I have not had any downsides or dislikes to using Webtrends Optimize, the communication was excellent, and the widget was easy to use. They have managed exceptionally well with keeping us informed through online meetings due to the pandemic. I would recommend Webtrends Optimize to anyone.

Recommendations to others considering the product:
Speak to the team at Webtrends Optimize and tell them everything you want to acheive. Any issues you are having and want to solve. We got the most out of our relationship by opening up our business and treating Webtrends Optimize like a partner.

What problems is the product solving and how is that benefiting you?
Initially we wanted to increase conversion, we had just created our website and we were having large abandon cart. Within a few tests Webtrends Optimize increased our conversion, increased our customer retention, and the amount of time people spend on our website and the number of pages they look at. We are now looking at otheer projects to see how we can imporve this further and make the website even better.

Verified User in Wine and Spirits
Star Rating: 5

What do you like best about the product?
The ability to quickly and easily test UX hypothesis across the website to improve usability and customer satisfaction.

What do you dislike about the product?
I am yet to come across any but will be more than happy to let you know of anything I find.

Recommendations to others considering the product:
Best in market

What problems is the product solving and how is that benefiting you?
Improving mobile experience for customers. As more and more customers are using their mobile phones to browse our website. The benefits we're realising are an increase in conversion rate, revenue and AOV. But also a reduction in the number of contacts made into our call centre as usability issues are reduced.

Chase D.
Star Rating: 4.5

What do you like best about the product?
I haven't been able to test all of the features out yet due to the renovation our site is going through, but I'm very excited to test out more of the multivariate testing. Testing dozens of small adjustments seems easy and you can really see what your audience prefers, which is the whole point!

What do you dislike about the product?
I can't really speak to this quite yet. Still have some testing that needs to be done which is difficult with our current low traffic on this new site.

What problems is the product solving and how is that benefiting you?
Being able to niche down to very specific features will hopefully allow us to focus futures designs in a data-driven manner and provide more value for the audience and conversions.

Verified User in Leisure, Travel & Tourism
Star Rating: 5

What do you like best about the product?
It's a great team with such a fantastic dedication. Nothing is too much. With excellent knowledge and proactive acting, they deliver an outstanding performance.

What do you dislike about the product?
To be honest, there is nothing to dislike at the moment. Everything is as expected, actually even more as well.

What problems is the product solving and how is that benefiting you?
We use Webtrends Optimize for AB testing and Personalization, and the data will help us in the decision-making process.

San P.
Star Rating: 4.5

What do you like best about the product?
Advanced AB/n testing, audiences for personalization,

What do you dislike about the product?
Loading speed is a thing, maybe it's because of heavy usage of the platform.

What problems is the product solving and how is that benefiting you?
With webtrends optimize conversion by testing and improving our online user experience

Iain E.
Star Rating: 5

What do you like best about the product?
Like how easy it is to use. The service has been great so far.

What do you dislike about the product?
Nothing so far. We haven't been using the product for very long so it's hard to find anything in particular that we dislike.

What problems is the product solving and how is that benefiting you?
Improving our overall performance

Verified User in Wine and Spirits
Star Rating: 5

What do you like best about the product?
They have helped generate a significant ROI. The Webtrends team always come with creative and well thought out suggestions for our CRO activity and give us useful insights into what is working and what isn't.

What do you dislike about the product?
I can't think of anything. We're really very satisfied with what they do for us.

What problems is the product solving and how is that benefiting you?
Increasing conversion rates across all customer segments has driven obvious and measurable returns.

Verified User in Internet
Star Rating: 5

What do you like best about the product?
There's a large amount of options to adjust, making it a great tool for the job. So far I have not been able to test all, but from what I see there's a lot of power in the system.

What do you dislike about the product?
Some sections take a few seconds to load, but that's not a problem at all.

What problems is the product solving and how is that benefiting you?
Improve experience for mobile users and more

meet w.
Star Rating: 5

What do you like best about the product?
How dedicated they are at what they do, they are experts at making your vision become a reality, they work tirelessly to deliver excellence to you the customer. We are working with them on some bespoke projects and they are enabling us to pioneer in our technical field.

What do you dislike about the product?
To be very honest, I don't have anything to dislike about them they are exceptional especially Sandeep.

What problems is the product solving and how is that benefiting you?
We are able to create automated flows of redirecting users in new ways of conferencing thanks to the bespoke work we are doing together.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Working with WebTrends Optimize is very easy. You will be able to start working on it, Just learning few steps. * Learning curve is straightforward. * Well documented product. * Fleckering free. * Report section is awoesome. * Very easy to setup. * Very easy to use.

What do you dislike about the product?
They've given us the tech and support we need, SO there is nothing to dislike.

What problems is the product solving and how is that benefiting you?
We are now tackling more traditional conversion optimization and personalization projects to provide improvement to our customer's journey, and the insight that the Webtrends team has is proving invaluable in guiding us through this work.

Marci B.
Star Rating: 5

What do you like best about the product?
I like that I can try and test different web trends to optimize conversions on my website. The analyrics are insightful and help me make good marketing decisions.

What do you dislike about the product?
Nothing to dislike for me. It's a very intuitive product

What problems is the product solving and how is that benefiting you?
I am able to make quick changes to my website and personalize based on various factors.

Verified User in Market Research
Star Rating: 5

What do you like best about the product?
Advanced testing and reporting technology. The team is very helpful and efficient to provide any kind of query.

What do you dislike about the product?
To be honest there is nothing I can consider.

What problems is the product solving and how is that benefiting you?
n/a

Jon C.
Star Rating: 4

What do you like best about the product?
WTO is a perfectly functional tool that allows experimentation on websites and apps and therefore allows us a powerful tool for any client we would work with.

What do you dislike about the product?
WTO feels like it was built by computer science graduates. The UI and workflow make sense when you consider technical implementations and how the code is likely to run, but for frontend users it can be confusing and steep learning curve. For example, when you create an AB test, you have to add new variations each time, when it's expected that you'll be doing that because that's the purpose of that section for most users. In addition, the navigation function that allows you deeper into SPAs is fiddly, as anyone trying to target an element in a nav that only shows on hover can attest.

What problems is the product solving and how is that benefiting you?
We are a conversion agency so experimentation is a large part of validating ideas for conversion improvement. We need a tool that works for our clients and for us and is powerful and flexible. WTO allows us to offer an enterprise-quality tool to every one of our clients at a price that's competitive and likely lower than any price they can source themselves.

Verified User in Consumer Services
Star Rating: 5

What do you like best about the product?
We can easily set up all types of tests in the UI. It is 100% flicker-free, easy to use, excellent report section. There are many features that I love to use, like - Webtrends Optimize widgets. Their support is fantastic. Webtrends Optimize support team will help you with any problem or situation.

What do you dislike about the product?
There is nothing to dislike about Webtrends Optimize.

What problems is the product solving and how is that benefiting you?
Conversion rate optimization, testing changes to our web pages and improving customer journeys through the site, and optimizing our lead funnel.

George F.
Star Rating: 5

What do you like best about the product?
We are very happy with Webtrends services. They are very friendly, patient and helpful in helping us find what we were looking for in regard to all of our wewebinar needs. Will definitely continue using Webtrands and we highly recommend them for your business.

What do you dislike about the product?
Nothing particular they are very helpful and professional.

What problems is the product solving and how is that benefiting you?
Webtrends built a robust queuing service with a set of administration tools for running our events.

Verified User in Leisure, Travel & Tourism
Star Rating: 3.5

What do you like best about the product?
Large selection of features and widgets, really helpful support offering

What do you dislike about the product?
data visualisations and summaries, while useful, could be improved

What problems is the product solving and how is that benefiting you?
na

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
Webtrends combines various tools that allow you to handle rather complex experiments right out of the box. Customizations in setup will enable you to go exotic if the client wishes to and can afford

What do you dislike about the product?
As with any tool of the same level of specialization, the learning curve is steep. The same applies to the barriers to entry.

What problems is the product solving and how is that benefiting you?
Webtrends Optimize is the command center for developing and implementing our Conversion Optimisation Services

Jake A.
Star Rating: 5

What do you like best about the product?
The expertise of the team and their genuine interest in helping us to achieve our goals.

What do you dislike about the product?
We have not found anything we dislike yet.

What problems is the product solving and how is that benefiting you?
They have helped up understand and increase conversion rates, troubleshoot site tagging issues and are advising us on our new website and relaunch.

Philippe R.
Star Rating: 4.5

What do you like best about the product?
This product is easy to use and integration in my websites is very simple.

What do you dislike about the product?
At the beginning, we have to really understand many terms. But with the tutorials videos, it's fast to understand them.

Recommendations to others considering the product:
Advices: - Follow tutorial videos It works well with my websites Wordpress + Elementor Pro.

What problems is the product solving and how is that benefiting you?
This tool is very powerful to test and understand what is the best for my visitors. Sometimes I think that this button text or image is the best for engaging visitors and... Webtrends Optimize shows me that I am totally wrong !! So after testing some variations I found the good way.

Stuart R.
Star Rating: 5

What do you like best about the product?
If you're considering Webtrends Optimize vs Optimizely or VWO there is no contest, Webtrends Optimize are a head and shoulders above the competition!! The team are exceptionally confident in their product... and rightfully so! Having worked with many other CRO tools, and tools purporting to support in this area, there is nothing on the market that is as functionally rich or at such a competitive price point. Reporting is clear and straightforward and helps massively to show the net effect of the teams work to senior stakeholders.

What do you dislike about the product?
Having worked with other platforms I have to say that Webtrends Optimize is the most complete in its vision of all the tools I have used. There really isn't anything on a day to day level that I dislike.

Recommendations to others considering the product:
Just do it, you will not regret it!

What problems is the product solving and how is that benefiting you?
Conversion rate optimisation, testing changes to our webpages and improving customer journeys through the site and optimising our lead funnel. We have seen some really impressive results using the tool!

Stuart A.
Star Rating: 5

What do you like best about the product?
The platform itself was very well received by the team and was very comprehensive. However for me specifically, the service stood out. The team took the time to understand our internal processes and business goals, really dug into the underlying data, and helped shape our tech roadmap with valuable insights and relevant hypotheses.

What do you dislike about the product?
At the time (couple of years ago now) even though you could see the platform and technology was very powerful, the UI did have scope for improvement. This seems to have been worked on fairly extensively though as I had a recent demo for my current business and it has moved forward light years from where it was.

Recommendations to others considering the product:
Would highly recommend. My only sticking point from when I used the platform previously seems (from what I have seen) to have been worked on and I will definitely use them again.

What problems is the product solving and how is that benefiting you?
The original goal was to help launch and develop our clients' responsive websites and increase conversion rates within the search funnel, but we also took advantage of the many other features available and as I mention above very much leaned on the expertise of their services team.

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
I really like the data visualization and detailed reports.

What do you dislike about the product?
----------------------------------------

What problems is the product solving and how is that benefiting you?
Determining who are my most frequent visitors/customers.

Gillian S.
Star Rating: 5

What do you like best about the product?
2 things. The service provided is excellent. I’ve used other tools where service is promised and they haven’t delivered but the guys at Webtrends Optimize have supported us so well throughout. The other is the reporting suite - It is fantastic and so comprehensive.

What do you dislike about the product?
Nothing has come up of note really while we have been working with them and using the platform.

Recommendations to others considering the product:
Do it. You won't regret it. First class service. Really comprehensive suite of CRO tools and genuinely excellent reporting.

What problems is the product solving and how is that benefiting you?
We wanted to have a more personalised approach on our site to help drive engagement and client acquisition. As well as the ability to test different experiences. We have been able to do that plus some additional things too.

Verified User in Broadcast Media
Star Rating: 5

What do you like best about the product?
The key thing with Webtrends Optimize is the support that they provide throughout our partnership enabling that we have the right training and understanding to really get the most out of their SaaS tool. Our initial onboarding support was key to help us migrate our testing programme over to them with help on custom integrations, setting up our conversion package and walking through out first projects. From there having a dedicated support team that understands our goals/business helps create an efficient model when needed, with Jira, their consultants and live chat, it really doesn't take long to overcome any queries or sticking points. This is all coupled by the freedom their technology provides from the testing tools to their reporting insight, has really created a great experience thus far.

What do you dislike about the product?
Some of the integrations during the implementation process took slightly longer than first expected. A couple tools that we had weren't within their one click integration system, however they did create custom integrations for us on these so it probably worked out better.

Recommendations to others considering the product:
Look into what your package currently consists of and the extras that Webtrends Optimize contains to really highlight the extras that you get.

What problems is the product solving and how is that benefiting you?
We are using the tool to improve our users experience and create a a more fluent journey. We heavily utilise their general AB testing as well as some of their nudge tactics.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
The easy to use dashboard, editors and reporting features allows anyone in the team to go in and do/see what they need to at the click of a few buttons. Having a very intuitive visual editor makes it simple for myself and other colleagues in my team go in and set up quick simple tests through the UI or widgets builder. Whereas the build framework in the code builder really helps take out a lot of the repetitive tasks for our devs and helps to speed up more complex projects.

What do you dislike about the product?
There hasn't really been anything that has stood out in particular to dislike as they have a very responsive and helpful support system which have helped us throughout. The only thing may be the rearrange feature within their WYSIWYG tool but we have had issues with this on multiple tools and believe they are rebuilding this feature moving forward.

Recommendations to others considering the product:
If you are looking for a partner rather than just a tool to work with you throughout your contract then someone like Webtrends Optimize will be perfect. We don't hold many hours support with them due to being an agency ourselves, however their support in terms of responsiveness to questions (live chat or direct consultant) and sharing new ideas, etc. has been a real benefit for us.

What problems is the product solving and how is that benefiting you?
The Webtrends Optimize tool is helping us to create/achieve a fast moving programme with our clients and achieve significant improvements in UX/revenue. The ease of the platform and functionality has helped create a more robust roadmap that helps solve not only the low hanging fruit but also test more complex business decisions too.

Verified User in Events Services
Star Rating: 5

What do you like best about the product?
The ease of use of the platform has been the key standout along with their aggressive roadmap for improving the platform without any additional costs for new functionality. Simple step by step guides and first time help widgets to get you off the ground running was great. And more recently having a lot of support on the new widgets in their visual tool that have enabled me to utilise more complex projects

What do you dislike about the product?
It has generally been a very good experience with Webtrends with nothing in particular standing out so far. Anything that I may have got held up on was quickly sorted by a quick chat with their team.

What problems is the product solving and how is that benefiting you?
I am trying to help improve the UX in our journey to ensure the right information is being seen by the right customers whilst promoting any content/events we have run (pre-Covid)

Josh M.
Star Rating: 4

What do you like best about the product?
WTO has given us the capability to hit the ground running with our testing programme, without being held up by clunky UI, jargon, or issues that I've faced with other CRO platforms in the past. It's removed all the barriers we were facing when working previously with Google Optimize, and the support the guys offer is second to none.

What do you dislike about the product?
Compared to some other platforms it's a little immature in some areas, although it's getting better everyday!

What problems is the product solving and how is that benefiting you?
We've been able to go much faster with our CRO and XO program than ever before, and really been able to embrace relentless experimentation

Tracie B.
Star Rating: 5

What do you like best about the product?
The support is very good. They have always been very good at supporting our team and helping in with whatever we needed - especially at the start when we were getting up to speed. That really helped get the relationship off on the best footing and made our lives easy.

What do you dislike about the product?
Nothing has really come up or been fed back to me internally.

Recommendations to others considering the product:
Go for it. No real drawbacks as pricing was very good and platform does everything they promised - plus support is excellent.

What problems is the product solving and how is that benefiting you?
The key drivers were to improve the site customer experience and help drive lead generation and it certainly has done that.

Sam R.
Star Rating: 4.5

What do you like best about the product?
From a technical standpoint, the WebTrends provides a huge amount of options to help tailor the platform to your specific site, and allows experiments to be created with ease. The visual editor also allows non-developers to access the platform and create tests with ease

What do you dislike about the product?
Dashboard can feel a little clunky at times, but issues are hopefully being ironed out with future releases. Have already seen positive changes being made

What problems is the product solving and how is that benefiting you?
The main benefit for us is around managing multiple clients within the tool - this is done with ease and allows us to have separate setups for each site we work on, with security restrictions for each client in place

Verified User in Gambling & Casinos
Star Rating: 5

What do you like best about the product?
The fact that it has everything under the hood in 1 tool and doesn't cost me anything else to use the features. The pricing was fairly easy to understand and competitve for an established tool in the market

What do you dislike about the product?
Nothing really to date, I guess it would be nice to be able to export the reports but I believe this is coming soon

Recommendations to others considering the product:
Having looked at other tools, the support and ease of setup was the main reason for choosing Webtrends Optimize. The clarity of pricing also helped in the decision making

What problems is the product solving and how is that benefiting you?
Fairly simply put, trying to improve conversions on our site. We spend a fair bit attracting clients/customers, so we want to try and convert them as quickly/smoothly as possible

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
They are providing so many features that we really appreciate. -Able to run all test types -No limit to how many tests you can run -Ease of use of their WYSIWYG editor -Integrates well with our other solutions -Reporting is unparalleled -No content flickering -Social Proofing, personalisation and Recommendations -Support team is excellent -Full-stack experimentation included

What do you dislike about the product?
Some of the features like Personalisation or Recommendations do require some technical knowledge to implement, again support are always on hand to help.

What problems is the product solving and how is that benefiting you?
We have access to a wide range of tools. Most importantly, able to continuously A/B test and optimize across platforms (desktop, mobile web, apps). These tests are predictive in nature and leverage the capabilities of algorithms to continuously improve ROI. Personalization solutions. we able to segment and quantify every user interaction and response and dynamically adjust our content to best suit each individual. One of biggest advantages of Webtrends Optimize is the ability to run all type of tests like AB, Multivariate, split, baseline tests on a massive scale. Team is very experienced in testing and they go to some incredible lengths to offer an unparalleled amount of support. In my experience, they will assist you in all technical aspects and issues and solve them for you as part of their plans.

Verified User in Pharmaceuticals
Star Rating: 5

What do you like best about the product?
Very easy to setup and use. We managed to build a few simple tests without any expertise in any programming language. The best thing is, there is no restriction on the number of tests are running at one point in time or for the number of accounts. They’re accessible, easy to work with, committed to our organization, always delivered good quality work. They understand how to drive consumer response and a very capable, talented, and friendly Team. A proactive approach to the problem was just what we needed. They saw immediately what was holding us back, they were able to help us achieve things we couldn't on our own.

What do you dislike about the product?
Nothing really. May have something like Heat Map.

Recommendations to others considering the product:
Easy to setup and use. Excellent Team

What problems is the product solving and how is that benefiting you?
They help us to understand how our website to look better and there was a type of designs which aims to increase the User Experience. Some suggestions for our website made me realise that even just a small improvements to the Home page of our site could have a massive impact to our business's bottom line.

Verified User in Retail
Star Rating: 5

What do you like best about the product?
Reporting is really clear to see a snapshot of performance easily; understanding initial test impact and the ultimate revenue uplift. Team suggest smart tests and are very responsive/helpful when support is needed. they’re happy to go the extra mile to help us get the most from the tool.

What do you dislike about the product?
Nothing to say here! We’ve had some hiccups with implementation from our side but the team are quick to help and find the best solutions.

What problems is the product solving and how is that benefiting you?
CRO testing to inform website changes from a data driven perspective; we’ve seen immediate uplifts in revenue from high performing tests.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
The amount of tools at our disposal was one of the best things - not just the AB testing stuff, but also widgets and easy to use tools to build things like welcome messaging alerts and lightbox popups even without any real technical expertise in house. The reporting was very in depth too and could see how helpful and powerful that would be for more complex projects in particular.

What do you dislike about the product?
Not really anything we disliked to be honest.

Recommendations to others considering the product:
Would highly recommend. The platform does everything it said it would and the service (even though we didn't pay for anything beyond some hourly support) went above and beyond what you normally receive/expect to ensure we were comfortable and felt supported.

What problems is the product solving and how is that benefiting you?
We wanted to better understand our traffic and capture users attention. Ultimately we wanted to improve the customer experience on the site and make it easier for our prospective customers to get in touch with us and generate leads.

Iain E.
Star Rating: 5

What do you like best about the product?
The UI is really easy to use and you can do some really clever things with the platform.

What do you dislike about the product?
Hasn’t been anything I would class as ‘disliking’ that I’ve come across yet.

Recommendations to others considering the product:
Would highly recommend. Have taken a few demos of other products and used other tools and this id definitely up there with the best.

What problems is the product solving and how is that benefiting you?
Improve UX, drive leads, personalise the site, test alternative experiences.

Ryan C.
Star Rating: 5

What do you like best about the product?
Support model - their tracks model to provide end to end support has allowed us to move quickly as a startup organisation

What do you dislike about the product?
Nothing springs to mind, then have so far provide a good product and great service.

Recommendations to others considering the product:
Ensure you consider the tracks managed service - at least to start with to gain maximum traction

What problems is the product solving and how is that benefiting you?
Split testing, optimisation