Brandon M.
Star Rating: 4.5

What do you like best about the product?
VWO is powerful and easy to use testing tool. As a previous Optimizely user, there was a slight learning curve but overall the documentation is solid and the UI is simple enough to pick up. We also get great value out of their professional services which augment our team in idea development and actually coding out tests. I have also found their pricing to be much affordable than other "enterprise" tools like Optimizely.

What do you dislike about the product?
Missing some simple goal types like bounce rate and exit rate. Other than that, I can't really think of any features that we've needed that aren't included in the platform.

What problems is the product solving and how is that benefiting you?
VWO allows us to test and measure our hypothesis around improving site experience. We are generally testing to improve conversion rate, but other times have focused on increasing AOV and other metrics. Their professional services team has been instrumental in helping us do the development on our more complex tests as well.

Shringarika J.
Star Rating: 4

What do you like best about the product?
Overall the tool is simple to use and requires very little effort during the initial setup. The tool has a great algorithm as the results are very accurate and the improvement sustains itself when the winning variant is deployed at 100%. I also liked the overall feel of the app. It is easy to understand and even the dashboards are designed in a manner that the user can easily digest the data and make decisions.

What do you dislike about the product?
I have been using this tool for quite some time now and haven't had any hiccups yet. The only thing we sometimes struggle with is the quota but that's not something to be blamed on VWO.

What problems is the product solving and how is that benefiting you?
We are a client-based company so we basically help our clients in getting the maximum out of their marketing campaigns by improving their website conversion funnel. Using VWO we are able to identify drop-off points within the conversion funnel and test out variations that help improve that step conversion. We are also able to show design variations without doing any hard-coding to the clients' website using VWO's virtualization feature.

Dorothy C.
Star Rating: 4

What do you like best about the product?
- VWO is fairly easy to use- especially their visual editor. There are far more options for visual edits compared to other tools which was very helpful when making small scale changes. - Their developers are extreamly talented. Our site can be challenging to work with and they were almost always able to find a way to execute the experiments that we wanted. - Our account rep was wonderful and very eager to help. She was always readly avalible when needed! - I liked that the tool was able to connect with FullStory and DemandBase, these were helpful for both reporting and targeting.

What do you dislike about the product?
- The dev team can take a bit to turn around projects. I think some of that was due to complexity and some what due to time zones. - There were a few instances where the preview experience looked perfect, but our other recording tools showed another view. - Reporting was typically directionally correct, but not usually close to what we would see in other reporting tools.

What problems is the product solving and how is that benefiting you?
VWO is allowing us to test new ideas before bringing them to the dev team. This ensures that the new features we implimnet are proven to add incrimental value.

Dwarkesh O.
Star Rating: 5

What do you like best about the product?
One of the primary features of VWO Testing that I appreciate is its user-friendly and straightforward UI. The platform's simplicity enables for the creation of A/B testing and experiments without the need for considerable technical or coding knowledge. The Visual Editor, in particular, is lauded for its ease of use and effectiveness in making rapid changes to web pages, which saves time and resources. VWO Testing's extensive targeting capabilities are another outstanding feature. I may tailor experiences to specific parts of their audience depending on characteristics such as geography, device kind, referral source, and more. This degree of personalisation improves user engagement and raises conversion rates.

What do you dislike about the product?
We discovered that conducting numerous sophisticated tests concurrently on their website may occasionally result in minor performance drawbacks. While this is frequently insignificant, further optimising performance may be advantageous in specific instances.

What problems is the product solving and how is that benefiting you?
VWO A/B Testing handles a variety of website optimisation issues. 1. Uncertainty in Website Changes: We may use VWO A/B Testing to test multiple variants of web pages, such as headlines, layouts, graphics, and calls-to-action, among other things. 2.Limited Understanding of User Behavior:VWO A/B Testing gives insightful information on user behaviour and preferences. We gained a greater knowledge of what connects with their audience by analysing experiment results and user interactions, allowing them to customise the online experience accordingly and increase user happiness.

Jade W.
Star Rating: 4.5

What do you like best about the product?
VWO is an excellent tool offering both Insights and Testing capabilites. Heatmaps and clickmaps offer amazing insight and help determine future tests for our team. The WYSIWYG editor is simple to use. Marketers with a non Dev background can easily launch A/B tests, trying different CTAs, page copy, headlines, etc. The very first A/B test we ran on our Demo Request page allowed us to secure a 32% uplift in form fills! The tool integrates seamlessly with 6Sense which enables our team to deliver the right messaging to the right audiences.

What do you dislike about the product?
Setting up web personalization experiences can be confusing if you do not spend time researching prior to your initial setup. Our team was applying changes to one page and didn't realize those changes were copying across all webpages. There is a simple toggle in the Editor settings that fixed this for us. Take a quick look at VWO's help articles before building a personalization experience and you'll be set up for success.

What problems is the product solving and how is that benefiting you?
VWO is helping us improve our conversion rate and understand user behavior throughout the website.

Pkd P.
Star Rating: 4.5

What do you like best about the product?
1. The possibilities with the tool & its various features. 2. Service from the customer success manager. 3. Ease of implementation. 4. On par with the competitors in the market & better sometimes. 5. Customer-centric approach in solving a use case.

What do you dislike about the product?
1. With the competitive market the cost can be worked up on.

What problems is the product solving and how is that benefiting you?
.We work in an ecommerce industry where we have millions of customers visiting the website or the app. .All the customers would not have the same behavior, one customer segment will have a separate behavior compared to the other customer segments. .VWO is helping me to understand how are customers behaving and based on the AB tests we do we can understand the behavior of the majority of the customer and implement the right features accordingly. .The problem we are trying to solve is to have fewer convictions and use more analysis before we deploy anything. This approach will give us more confidence to derive the right results.

Rohit M.
Star Rating: 4

What do you like best about the product?
- Easy test setup - Integration with third party tools like Amplitude & google analytics - Ease of test deployment i.e. they have the functionality you to deploy tests to all your platforms (apps+website) in one go which makes your life so much easier.

What do you dislike about the product?
- The tool can improve the UI experience by reducing jargon and try using words that are more universal in nature. - Also, initially it is tough to diffrentiate between the various modules within the tool i.e. web analytics, app analytics, experiences etc.

What problems is the product solving and how is that benefiting you?
- We aare trying to improve conversion so we use VWO to test out our ideas and implement the ones that produce positive impact towards our overall conversion. We also wanted a tool that can be used for both website and apps as well and VWO delivers that.

Fabrizio R.
Star Rating: 5

What do you like best about the product?
I would say that some of the best parts of having VWO as a service are the simplicity that the platform provides and how our account manager is always willing to help us and solve any doubts and issues for us.

What do you dislike about the product?
There have been times when glitches have appeared in the analysis feature, but nothing that couldn't be solved or clarified in a few calls between us and the VWO team.

What problems is the product solving and how is that benefiting you?
VWO is the base of most of our testing practices within the Marketing team at Mindvalley. It also helps us have more clarity on the behavior of our customers and how they interact with our funnels.

Bhuvesh L.
Star Rating: 5

What do you like best about the product?
- Great UI - Well-thought approach and uniformity in metrics calculation - Good support - Good Onboarding - Nuanced features that make your A/B testing come to life - Great options for user segmentation - Session recordings for segment of users that were sampled as part of your test

What do you dislike about the product?
- Funnel setting could have been more flexible - There could have been a feature that lets you calculate Page A -> Page B direct visits. Currently, if a user goes to Page A -> Page C -> Page B. It would put them in the same bucket as A->B, as you are only tracking those two pages. Which makes the data slightly weird when you are running controlled A/B Tests - A little more flexibility in pausing tests could have helped. Currently, if you pause a test that basically works like a stop function and resuming it back on just means restarting the test from scratch. Which is inconvenient as all data is lost - I wish data would not get lost if you make changes to the campaign or pause it. New tests can start, but there should be a way to keep old data intact.

What problems is the product solving and how is that benefiting you?
It enables us to run siloed A/B tests that enables to gain insights on how we can improve Conversion Rate. I mean this is a slightly complex tool, because CRO in general is hard. But if you do get a hang of it and use their support really well - you can basically look at seamless execution of your CRO tests. The tool does its job really well.

Rohit R.
Star Rating: 4

What do you like best about the product?
VWO has been an invaluable tool for our CRO efforts. With its user-friendly interface, we were able to set up and manage A/B tests and experiments efficiently. Although there was a learning curve, the insights from heatmaps and session recordings proved instrumental in optimizing conversions.

What do you dislike about the product?
We would greatly appreciate the integration of AI-powered rapid A/B testing capabilities into VWO. This would further enhance the efficiency of our CRO efforts, allowing us to quickly test and iterate on multiple variations, leveraging AI algorithms to identify the most impactful changes. Such a feature would streamline our optimization process and help us drive significant improvements in conversion rates.

What problems is the product solving and how is that benefiting you?
Helping us make Data-Driven Decisions VWO Testing offers a user-friendly interface and visual editor that simplifies the process of setting up experiments. VWO Testing provides advanced targeting and segmentation options. We are able to leverage features like heatmaps and session recordings to gain valuable insights into user behavior and interactions on their website.

Artem K.
Star Rating: 5

What do you like best about the product?
The amount of features is excellent. If you know how to apply them, you are good to go with almost any test. You can tell that these guys have been on the market for a long time as they have to lot of functionality and it's well developed. The customer support and customer success manager is what really stands out compared to the other products. These guys are great and are proactively willing to help all the time.

What do you dislike about the product?
Their UX/UI sometimes feels clunky, as you would spend a couple of minutes looking for a thing you just did seconds ago. It's not always obvious, but still good overall.

What problems is the product solving and how is that benefiting you?
We switched from Google Optimize and OmniConvert. Both were terrible, so we see a great contrast using a proper tool like VWO. We couldn't do a lot of tests at the same time and be sure that the results were valid. Another great opportunity is website personalization based on the 3rd party data like 6sense. We saw a 100%+ conversion rate increase after even the simplest experiments.

Josh B.
Star Rating: 4.5

What do you like best about the product?
VWO's no-code platform is set up to allow the non-technical user to create powerful experiments with relative ease and minimal time. I work for a SaaS company, and we have had our Product Managers and Product Designers throw very complicated A/B, Split URLs, and Multivariate test use cases at VWO. It has been able to handle them all. Additionally, the technical and training support provided has been astounding. They are always available with a quick turnaround time and never leave an unanswered question open.

What do you dislike about the product?
VWO has a slightly difficult learning curve. The best course of action we have found is to take actual use cases and set them up under VWO's guidance. Once our team has been in the tool and run an experiment for themselves, the rest is easy to pick up and user-friendly.

What problems is the product solving and how is that benefiting you?
One of the biggest is testing updated pricing pages and trial sign-up to conversion rates. Additionally, we have tested internal account management features to optimize account expansion conversion.

Rajalakshmi V.
Star Rating: 3.5

What do you like best about the product?
I like its features like session recordings, heatmaps, A/B testing etc

What do you dislike about the product?
1) No option for decreasing the playing speed of session recordings. Sometimes we would like to observe certain aspects at a reduced speed. 2) Sometimes, in session recordings, even if "Autoplay next recording" is not selected, automatically, the following video starts playing. (Not always, but sometimes it happens) 3) On the right-side panel showing "events of current session", sometimes the clicks are not indicated 4) When checked later, using the links, old, unsaved videos show 'we couldn't record this page.' 5) Different sessions of the same users are sometimes shown as different session recordings in the list rather than in the "All sessions of this visitor." 6) Sometimes, "Deadclicks" are confusing. The click location of Deadclicks was not available sometimes. 7) Many a times, there's no continuity between the successive session recordings of a same user

What problems is the product solving and how is that benefiting you?
VWO videos help me observe users' behaviour in an unmoderated environment, and it helps me understand how users interact with our product. It helps in understanding users' pain points in using our product.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
To mention a few: - Near real-time stats - Multiple goals (more than just two) available - Better version of visual editor available - Mutually exclusive tests available

What do you dislike about the product?
- Migration from Google Optimize is not entirely 'a click-away'. Still, the customer support team covered this issue with manual migration. - Integration with Google Tag Manager / Google Analytics 4 might not be what you would expect. Again, they seem to be working on it.

What problems is the product solving and how is that benefiting you?
Trying out different hypotheses on a product had never been easy, with different supervisors pushing their subjective conjectures and developers highly reluctant to invest their time and efforts in preparing multiple versions of pages/functionalities. Now that Google Optimize is gone, VWO has been the most reliable solution to these pain points. Product teams can now test every conjecture put forward to them and make their own decisions to improve their products. With a powerful visual editor, we can try out different versions of pages and functionalities with little help from developers. If your team or firm sees product experiementation as a must, I can surely say VWO is the best option available now.

Brunna S.
Star Rating: 5

What do you like best about the product?
One of the significant advantages of VWO is the ease with which tests can be implemented and the user-friendly presentation of results. With VWO, it is easy to share reports with the entire team, and everyone can understand them without any confusion. Additionally, VWO does not require extensive coding or development knowledge to implement tests, making it accessible for teams with varying skill levels.

What do you dislike about the product?
The only downside we encountered with VWO was the limited access to VWO Insights, which is advertised as free for up to 5k users. While this feature is free, it is not available to us as it appears to be blocked. We believe that paid users should be able to access all features advertised as free.

What problems is the product solving and how is that benefiting you?
VWO has been very helpful in implementing our A/B tests, especially now with the announcement of the end of Optimize. Previously, we relied heavily on developers to conduct tests, but with VWO, we can quickly implement tests even without a dedicated developer on our team. This has opened up a wide range of testing possibilities for us. Additionally, using VWO has greatly accelerated our culture of experimentation. With the ease of implementing tests, we can conduct more experiments and make data-driven decisions faster, leading to a more efficient and effective optimization process.

Callum F.
Star Rating: 4

What do you like best about the product?
Very few (if any) technical hitches. When you set something up, you can guarantee it is going to run correctly. Like being able to preview changes as well because this is particualrly helpful in demonstrating to stakeholder what is going to happen.

What do you dislike about the product?
Sometimes the interface can be slightly tricky. For example, it may be helpful if the tests could be grouped in your own custom way. That may be possible, but if it is then I am not aware. I see only Active, Recent and Smart Decisions.

What problems is the product solving and how is that benefiting you?
Our product is something with few but high value conversions, so it is important to use VWO to know how much information we need to provide to potential users in order to make them invest. For example, are lean, low-info pages better than text heavy.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
VWO Testing has made A/B testing really easy for our team. We were able to ramp up folks who had never used A/B testing; they found the UI fairly intuitive and easy to use.

What do you dislike about the product?
While it's easy to set goals for clicks or engagement, setting more complex goals (attached to codebase or analytics) can be a bit more complex. As a developer, I'm also concerned about the package performance -- VWO's load on our performance is still not insignificant, but appears to be better than that of many competitors.

What problems is the product solving and how is that benefiting you?
VWO Testing is helping us to drive more conversion on our marketing site, through tests that we conduct on color, design, and copy. As a site with less traffic than enterprise marketing sites, we often take advantage of a/b testing or split testing to help us determine which changes to make to the site.

Ken P.
Star Rating: 5

What do you like best about the product?
We've used VWO for two years - year one in a POC and year two with a global license. The functinality of their client and full stack AB testing is excellent and their pricing beat three other competitors' products.

What do you dislike about the product?
VWO hasn't had any downsides. Our biggest challenge is my organizations level of maturity and engagement when it comes to designing and running tests.

What problems is the product solving and how is that benefiting you?
VWO's client and full stack solution has equipped my organization ($8B in revenue and in 60 countries) with a common platform to design and execute client and server side AB tests.

Verified User in Consumer Services
Star Rating: 4

What do you like best about the product?
We were considering a couple of options post the sunset of Google Optimize and VWO stood out to us in terms of pricing and capabilities. What impresses me most is the support given by the team. The onboarding process was seamless and our account manager was super fast in their response to any of our queries!

What do you dislike about the product?
We ran into some technical issues with the mobile editor while setting up A/B test for our landing page. And as all technical issues, it took quite a few days to get stakeholders together to understand and resolve the issue.

What problems is the product solving and how is that benefiting you?
It allows us to customise the content for different traffic sources. To run multiple A/B tests to make sure we challenge the current CVR. VWO also allows us to quickly set up tests without having to involve the IT team.

Tiago B.
Star Rating: 4.5

What do you like best about the product?
I really like the new web editor. It allows you to easily preview all changes and make sure all changes are working as expected. It really makes everything faster.

What do you dislike about the product?
VWO Testing is a really powerful tool. I'd make it easy to update scripts that run for all variants, that's the only thing I still find hard to find. I've heard from them that they will improve this issue so it might not be relevant any more!

What problems is the product solving and how is that benefiting you?
It allows us to write A/B tests and improve conversions. It also makes it easy to collaborate with external agencies that can build those tests for us.

Stasia H.
Star Rating: 4.5

What do you like best about the product?
Things we like the most about VWO Testing are easy hypothesis testing, real-time progress tracking, and the flexibility to measure multiple goals. It provides a user-friendly interface for testing ideas, lets us track results in real-time, and allows us to measure different objectives simultaneously.

What do you dislike about the product?
While I don't have any specific dislikes about VWO Testing, one feature that could enhance the platform is the ability to display the overall winner for all goals simultaneously. This would provide a consolidated view of the test results, making it easier to determine the overall effectiveness of the tested variations across multiple objectives.

What problems is the product solving and how is that benefiting you?
VWO Testing streamlines the A/B testing process, enhances our ability to track and analyze results, and enables us to make data-backed decisions for website optimization.

Rohit k.
Star Rating: 4

What do you like best about the product?
1. Ability to conduct A/B and multivariate testing across apps, desktop and mobile websites. 2. Easy integration with apps/websites 3. Easy integration with 3rd party web/product analytics tools like GA or Amplitude.

What do you dislike about the product?
The tool can be more user-friendly. For a newbie, it is tricky to understand all the different modules as the verbiage used is slightly confusing.

What problems is the product solving and how is that benefiting you?
Our organization is trying to identify friction points across our sales funnel on both apps and website and then test alternative flows that can lead to better conversion.

Jonas K.
Star Rating: 4

What do you like best about the product?
Comes with all kinds of features, segmentations, goal trackings and insights. I love the combination of testing with session recordings and heatmaps to really make you understand what happened and how users reacted. Also the functionality of easily creating surveys on your website is very much appreciated.

What do you dislike about the product?
I would want some more customization options for the surveys as well as more features for combined goals / segments.

What problems is the product solving and how is that benefiting you?
Finding out how to develop the website, what layouts work best, how to sell to customers - always backing every decision with data

Shreya B.
Star Rating: 5

What do you like best about the product?
The ease of creation of the versions with their features such as drag and drop, choose between parent and child class, adding of external widgets is just amazing!

What do you dislike about the product?
Pricing! We defenitely, VWO testing and insights are two different tools that the organisation provide and it is quite expensive as per industry standards.

What problems is the product solving and how is that benefiting you?
Optimizing User Experience Conversion Rate Improvement Data-Driven Decision-Making Continuous Improvement

Dan G.
Star Rating: 5

What do you like best about the product?
I use VWO in a number of different ways and cannot fault it. Whether it be simple A/B testing or ongoing MVT it handles it with ease! Even use it to mask a few dev issues ;)

What do you dislike about the product?
Honestly, there isn't really anything I dislike with the platform. It is super easy to use, does everything I need it to and most importantly I don't need a team of devs to set up testing.

What problems is the product solving and how is that benefiting you?
Specifically we have several products that require information up front from the customer before they can really select a product. Using VWO for this allows us to tailor the customer journey on specific product types/categories.

Shreya B.
Star Rating: 4

What do you like best about the product?
What I like best about the VWO Conversion Optimization Platform is that it is very user-friendly.

What do you dislike about the product?
VWO Conversion Optimization Platform is that the customer support sometimes lacks domain knowledge.

What problems is the product solving and how is that benefiting you?
VWO streamlines the A/B testing process, making it easy to set up experiments, track results, and implement changes quickly. This efficiency saves time and resources. It has helped us increase our conversion rates.

Corey C.
Star Rating: 4.5

What do you like best about the product?
Excellent UI, straightforward set-up process, and the ability to add custom JS at the experiment level to assist with internal tracking. The reporting is excellent and makes it easy to make decisions

What do you dislike about the product?
Several valuable features only become available after upgrading to a relatively costly tier. I find value and believe it's worth it as we test across multiple products and sites, but it could be expensive for those with one product or website.

What problems is the product solving and how is that benefiting you?
VWO testing allows us to confidently test features, CSS changes and removal of site components and learn more about our users to build a customer profile. Even losing tests are very beneficial to us as they add to our understanding of what our users do now like.

Verified User in Apparel & Fashion
Star Rating: 4

What do you like best about the product?
The best thing about VWO Testing is its user-friendly interface and ease of use. I love how simple and intuitive it is to set up A/B tests and create different variations of my website using the visual editor. It saves me time and doesn't require any technical expertise. Another aspect I really appreciate is the comprehensive reporting and analytics provided by VWO Testing. The real-time data and insights it offers have been invaluable in making data-driven decisions to optimize my website and improve conversions. The integration capabilities of VWO Testing are also impressive. It seamlessly integrates with my existing tools and workflows, making the testing process even more efficient. Overall, VWO Testing has been a game-changer for my business. It has helped me significantly improve my conversion rates and has become an essential part of my optimization strategy. I highly recommend it to anyone looking to enhance their website's performance and drive more conversions.

What do you dislike about the product?
Pricing: In my opinion, the pricing of VWO Testing can be relatively high, especially for small businesses or startups with limited budgets. It's essential to consider the pricing plans and features offered by VWO Testing to ensure they align with your specific needs and budget. Learning Curve: Although VWO Testing generally has a user-friendly interface, I found there to be a slight learning curve, especially as someone new to A/B testing or conversion optimization. However, I must mention that the platform provides resources like documentation, tutorials, and support to help users like me get up to speed quickly.

What problems is the product solving and how is that benefiting you?
Optimization Efficiency: VWO Testing provides a user-friendly interface and streamlined workflow for conducting A/B tests and experiments. This eliminates the need for complex coding or technical expertise, making the optimization process more accessible and efficient. As a result, you can quickly iterate and test different variations of a website without significant time or resource investment. Data-Driven Decision Making: By offering comprehensive reporting and analytics, VWO empowers us to make informed decisions based on real-time data and insights. It eliminates guesswork and allows us to rely on concrete evidence to identify high-performing variations, understand user behavior, and prioritize optimization efforts. This data-driven approach increases the likelihood of implementing changes that positively impact your conversions and overall business objectives. Personalized User Experiences: VWO Testing's targeting and segmentation capabilities enable you to deliver personalized experiences to different segments of your audience. By tailoring your website content, offers, and messaging based on specific user characteristics, preferences, or behaviors, you can enhance engagement and relevance. This personalization helps create a more meaningful and tailored experience for your visitors, potentially leading to higher conversion rates and customer satisfaction. Conversion Rate Improvement: One of the key benefits of VWO is the focus on improving conversion rates. By running A/B tests, you can experiment with various elements on your website to identify the most effective versions that drive conversions. You can refine your website, landing pages, and conversion funnels through continuous testing and optimization to maximize conversion rates and achieve your business goals.

Jen L.
Star Rating: 4.5

What do you like best about the product?
Easy to use WYSIWIG, intuitive interface and responsive support. Anyone who has done A/B testing using other tools will be able to pick this up quickly. We are also able to customise it to our highly dynamic website by tapping into our javascript layer (developer support may be required but minimal, and much less involved than doing a release). Our account manager is very responsive, stays in touch and actively resolves our issues / concerns. One thing I asked for was to keep the filter selections when going back to the same page, as it was very annoying having to re-select filter items, and a few months later it was done. They also offered training for my new starter which is very helpful.

What do you dislike about the product?
When doing a more complex experiment, the WYSIWIG can be glitchy. We built a test that involved about 60 components on page, and when I got to about 40, it stopped working (as in the changes did not render). The support team was able to salvage our work but converted the WYSIWIG changes into codes, which was actually much easier to manage. The downside was they did not explain that's what they did, so we had to figure it out ourselves. I'd suggest using the scripting option when there are lots of elements on the page that you want to modify (in our case it was the same change applied to multiple products - not testing different ideas on the same page). Another issue is the Adobe Analytics integration - it's very rudimentary and in our experience, the data is not that reliable. We use our own audience segments for experimentation, so we are able to do our own test reporting outside of VWO.

What problems is the product solving and how is that benefiting you?
We needed a way to quickly make frontend changes without having to lean on our development resources and wait for releases. Changes can include elements we want to test or temporary messages we want to broadcast on specific pages and/or to specific user segments. VWO has served our purpose well, at a reasonable cost, and was easy to deploy.

Vanessa H.
Star Rating: 3.5

What do you like best about the product?
It's a very intuitive tool to run AB tests and people with no technical skills should be able to efficiently use it. Overall it is easy to create a new experiment, set up goals, and track the performance of the tests. VWO also allows to easily segment traffic allocated to tests and to analyze performance by different segments.

What do you dislike about the product?
Depending on the complexity of the page code, it might be trickier to set up experiments using the AB test or deploy tools. In cases like this, VWO support could be much faster and clearer to resolve issues.

What problems is the product solving and how is that benefiting you?
VWO allows us to AB test different design solutions and copy, and therefore provide a better user experience to our audience. Through VWO we can easily and quickly experiment with solutions that would normally require engineering work, so we can prove the concept before allocating internal resources.

Justin C.
Star Rating: 4.5

What do you like best about the product?
VWO can do all we're looking for in a CRO tool from heatmaps, session recordings, running A/B tests, and activating personalization. The campaigns are easy to manage especially across multiple websites. There also is a strong statistical basis in the tests that we run.

What do you dislike about the product?
VWO's historical tracking of visitor behaviour can be a bit limited depending on one's requirements, but this is easily addressed as VWO can work with other CDP tools with comprehensive customer data for activation on the website. Integration with this CDP was also easy to set up. I understand VWO has since released its own CDP product which I'd expect to further address this gap, but I haven't had the chance to use it just yet.

What problems is the product solving and how is that benefiting you?
Our A/B tests in VWO have informed us whether new changes to our websites are truly improvements or if there are unexpected drawbacks. We've had successes go live that greatly increased engagement.

Alex A.
Star Rating: 5

What do you like best about the product?
VWO is an incredibly user-friendly and powerful testing platform that has helped us optimize our website and increase conversions. The visual editor makes it easy to create and modify experiments without coding knowledge, which has allowed us to test quickly. The platform's advanced targeting and segmentation capabilities allow us to test specific user segments and gain insights into their behavior, unlocking more tests and filling our backlog. We particularly love VWO's heatmaps and session recordings, which provide valuable information on how users interact with our website. The customer support team is also excellent, always willing to assist with any questions or issues we encounter. Overall, VWO is a fantastic tool that has become an integral part of our optimization process.

What do you dislike about the product?
At times the platform has been a bit buggy but the application has come a long way since our initial onboarding and generally things run pretty smoothly and quick. Some of the behavioral insights can also be a bit difficult to glean and understand.

What problems is the product solving and how is that benefiting you?
Our website is an assortment of all different types of users and buyers. Because of this, we need proper behavioral insights of what our prospects and leads are doing on our website. VWO helps solve this by allowing us to gather qualitative and quantitative metrics for how users engage and convert on our website. This, in turn, allows us to improve our web testing strategy to help focus on opportunities that will maximize our return.

Verified User in Insurance
Star Rating: 4.5

What do you like best about the product?
I recently had the pleasure of working with VWO's technical support team while building an A/B experiment for a demanding client. I ran into an issue that I couldn't resolve on my own, and I reached out to the support team for help. To my delight, the support team and my client success manager could set up a call with the technical support team on short notice. During the call, the technical support team was extremely professional and knowledgeable. They quickly identified the issue and provided a solution that resolved the problem within just a few hours. I was incredibly impressed with the level of service provided by VWO's technical support team. Their responsiveness, expertise, and dedication to resolving the issue were truly exceptional. As a result of their help, I delivered a successful A/B experiment for my client.

What do you dislike about the product?
VWO is an excellent testing platform, and I cannot think of any dislikes.

What problems is the product solving and how is that benefiting you?
VWO allows us to optimize e-commerce site content, layouts and user journeys to improve user experience and customer acquisition, conversion and retention and accelerate growth.

Naganandhini S.
Star Rating: 3.5

What do you like best about the product?
Good User experience.VWO platform is easy to use. It does not require much technical expertise. The editor is easy to use and data can be updated quickly and without hassle.

What do you dislike about the product?
Each time the test is needed to be cloned and then once all changes are done it needs to be started.The platform requires running the test after making all changes. Which is not a feasible thing as we might test in stage URL and move live with different URL.

What problems is the product solving and how is that benefiting you?
I can easily test a website with different designs. I can change the elements without much coding. We can test with different placements of data and other things without having to code.

Eisha S.
Star Rating: 5

What do you like best about the product?
Using the editor makes making changes relatively easy to complete - especially for someone who has very little experience in A/B testing and manipulating page content (via an editor or code) . Whenever I have had a issue with a test or have been confused about a goal, the team at VWO are always super quick to support and will jump on a call almost straight away to help - even with the time difference.

What do you dislike about the product?
It would be great if there were developer support hours included in the package. Also, if the system was server-side, this would make the load speed of tests so much quicker. I also sometimes get confused what the goals actually mean, but having the support team means I usually get clarity very quickly.

What problems is the product solving and how is that benefiting you?
Our website was optimised with a 'web first' approach in mind. We're moving more towards a 'mobile first' approach - VWO is helping format content and filter the user journey so it is easy for mobile users.

Andrés L.
Star Rating: 4.5

What do you like best about the product?
- Ease of use: VWO offers a good user interface that makes it simple to create and manage A/B tests effectively. - Cost-effective: As a more affordable alternative to Optimizely, VWO provides advanced testing capabilities without breaking the bank. - Timely alternative: With the discontinuation of Google Optimize, VWO is a good alternative that, as mentioned, doesn't break the bank

What do you dislike about the product?
No major criticism. I do think that for B2B users (my case) they could try to incorporate more personalization elements into the testing platform to compete with Munity.

What problems is the product solving and how is that benefiting you?
We mainly use VWO for landing pages and main areas of our website, like our homepage. We've been able to validate different hypothesis with the tool.

Rachael H.
Star Rating: 4.5

What do you like best about the product?
really efficient, excellent service, they took the time to learn our product, feel like they will help us grow exponentially, very in-depth testing capabilities

What do you dislike about the product?
It's quite complex to set up goals and metrics as someone who is not an expert in development, I didn't realize before we started how difficult this would be.

What problems is the product solving and how is that benefiting you?
It will be our tool to A/B test on our site so we can improve our conversion rate and learn which direction to grow in

Sahil N.
Star Rating: 4.5

What do you like best about the product?
VWO Editor makes it very easy to set up variations and also custom code feature which makes it possible to do changes for more complex experiments. It is very good compared to competitors.

What do you dislike about the product?
Least helpful is that its not very intutive if we need to setup new ideas for A/B tests it doesn't suggest any ideas based on goals. We should be able to add goals (example improving CR % by this much according to our company goals and enter the URL of the page we want to setup experiment and based on this some ideas for A/B test should show as recommendations since you have a huge database of experiments and also know purpose of those experiments as depicted in case studies).

What problems is the product solving and how is that benefiting you?
1. We need to improve the conversion rates for our websites, and for that purpose we run A/B tests on our website products pages, listing pages, cart pages and checkout pages. VWO helps us in that journey. As of now VWO helps in solving just this one problem.

Chomchon T.
Star Rating: 4

What do you like best about the product?
the tools is super easy for us even for the most novice of users in our team, the onboard training and dedicate customer success is what keeps us on track and at the same time guiding us through question and issues that we have on a project.

What do you dislike about the product?
I think the only thing we have to becareful with most is the amount of traffic that we have to cap the limit on our test for each a/b other than than nothing else could be at false.

What problems is the product solving and how is that benefiting you?
it's developing new features for our website in a rather quick and accurate with proper result between each a/b to compare the result.

Jake G.
Star Rating: 5

What do you like best about the product?
The expansive range of features allows new CRO users to prosper while having a more complex range of features that can benefit more mature CRO programs.

What do you dislike about the product?
If you need to target a test to a specific URL set that does not have a pattern then there is no bulk upload function for a large URL set.

What problems is the product solving and how is that benefiting you?
VWO testing provides a platform that supports all the testing requirements we need to run Ab testing programs with our clients successfully, from testing ideas that our strategists can develop to complex testing ideas that require specific development resources. All of this can be achieved through this platform.

Agamya J.
Star Rating: 5

What do you like best about the product?
The simplicity of using the product is something that really stands out. It is very easy to get started with A/B testing through VWO. We have generated some amazing results through the features offered. Also, they have an amazing customer support team.

What do you dislike about the product?
There is nothing in particular that I would like to point out here. We have had an amazing experience with VWO so far and plan on continuing to do business with them.

What problems is the product solving and how is that benefiting you?
VWO provides us with a very user friendly experience. Even someone who has no prior coding knowledge can use the tool to analyse and optimise their website performance.

Joe D.
Star Rating: 5

What do you like best about the product?
The interface of the software is very easy to use and understand. As well as setting up experiments with their visual editor and setting goals is much easier than Google Optimize.

What do you dislike about the product?
When previewing and checking if goals are set up correctly, you have to refresh the preview by switching from control to your variations to check each goal, you can't check them consectively.

What problems is the product solving and how is that benefiting you?
We originally were using Google Optimize which was really difficult to use and manage all the data, having to rely on GTM, GA4, and more. Whereas with VWO it's all done easily in their software.

David J.
Star Rating: 4.5

What do you like best about the product?
I really enjoy the ease of use that even people unfamiliar with the platform can just go in, browse, and learn on their own.

What do you dislike about the product?
Very little thing about the Heatmaps more of just an inconvenience. Wish it can store more/longer time periods.

What problems is the product solving and how is that benefiting you?
We really didnt have any testing platforms to begin with and we were searching for something effective and still economical. And VWO just absolutely hits that mark.

Verified User in Computer Software
Star Rating: 3.5

What do you like best about the product?
Easy implementation, using the visual editor during campaign setup, user and data segmentation during and after running A/B test campaigns. Product variety and customization.

What do you dislike about the product?
The tool has a lot of data about the tests and results, but data visualization is not necessarily on our side. Finding reasons behind results sometimes feels a bit like an investigation instead of having them straight in front of me. Therefore, UX/UI could be improved (bigger buttons, more sorting options, bulk editing, etc.) for more comfortable usage and a modern look. Campaign creation and reporting could be supported by AI.

What problems is the product solving and how is that benefiting you?
Finding the best variation of how to communicate our solutions to our visitors' problems. It also helps us with marketing content optimizations. Thanks to recent A/B tests, our sign-up rates increased by 7% on average.

Eliza M.
Star Rating: 4

What do you like best about the product?
The tool is very user-friendly and easy to work with. The insight section is really helpful, especially the heatmap and session recording.

What do you dislike about the product?
A couple of areas of improvement identified with our past experience : - The goal tracking breaks down sometimes - The technical resolution time is longer than expected by VWO support team - Complex segment applications need to be avoided as incorrect data gets tracked.

What problems is the product solving and how is that benefiting you?
VWO is a great tool to A/B test, which enables goal tracking as well. It also includes heatmap on each of the test, which gives a complete insight on the test performance.

Zach A.
Star Rating: 4.5

What do you like best about the product?
The product is very easy to use and I am impressed with the abilibily to modify webpages with ease. VWO also has nice add-ons such as heatmaps and session recordings.

What do you dislike about the product?
Its missing a few features (such as goal weighting) that some other platforms have, but its not a deal breaker.

What problems is the product solving and how is that benefiting you?
I am able to quickly launch expirments to drive bottom of funnel optimizations and conversions.

Roshan V.
Star Rating: 4

What do you like best about the product?
The overall interface is very user-friendly. The dashboard is easy to navigate and understand even for a novice user. Love it when the tests return a clear winner. VWO has been instrumental in setting up an AB testing culture in our organisation

What do you dislike about the product?
I felt the insights platform could be improved as they don't have the provision to save historic screen recordings and heatmaps data for more than few months

What problems is the product solving and how is that benefiting you?
Helps our organization make more data-driven decisions and helps us better understand what the customers prefer rather than making an internal call on our designs.

Donna C.
Star Rating: 4

What do you like best about the product?
Easy to use and the integration between VWO Insights and Testing.

What do you dislike about the product?
- Stability of the platform. It can have bugs quite frequently but the support team is able to resolve it quickly at most of the time. - Customer support is fast and responsive. However, it can be overly followed by SOP and did not attempt to resolve or analyze the matter in a more tactful or smart way.

What problems is the product solving and how is that benefiting you?
We use VWO mainly to collect customer feedback in our website and also to conduct AB testing with the aim to improve web performance.

Manish P.
Star Rating: 4

What do you like best about the product?
Really liked the way it is categorized the steps of AB testing, more over on each steps all possible logics are standardized and even custom options are also there further customized.

What do you dislike about the product?
Things which are complex as per me is creating custom goals, tech person intervention is required even its small interdependent goals, for the standard scenarios it should inbuilt in system.

What problems is the product solving and how is that benefiting you?
We are checking user behavior, checking the hypothesis and eventually taking it to user so that optimized version should go to the production server, which is continuing growing our conversation.

Matthew G.
Star Rating: 4

What do you like best about the product?
It's easy to implement on your website, learn the software and get your first tests underway

What do you dislike about the product?
If you want to do more advanced things like passing in user data, it does take a little customization

What problems is the product solving and how is that benefiting you?
We want to empower non technical users like marketing to run rapid tests on things like homepage and landing pages.

Jo-anne L.
Star Rating: 4

What do you like best about the product?
Great product with excellant customer service. The product is intuitive and easy to use with minimal learning and great custoer support.

What do you dislike about the product?
There is a slight delay while the page load but they have recently updated the code so it loads asynchronously so theres been a big improvement.

What problems is the product solving and how is that benefiting you?
How to increase conversions and user experience

Verified User in Insurance
Star Rating: 4

What do you like best about the product?
Once you understand the tool better, it is very simple to create AB tests with VWO using the visual editor. The possibility of directly entering goals for measurement is also excellent.

What do you dislike about the product?
At first, I had some difficulty understanding how best to use the visual editor and where to find the changes made. Some features where not included in the pack, but you need to click on the menu to discover what is included (there's no hint at first glance)

What problems is the product solving and how is that benefiting you?
It allows you to do AB tests and customize the website without having to enter codes directly on the site each time. It helps the business to decide how to evolve the website quicker than try directly with the IT team

Verified User in Retail
Star Rating: 4

What do you like best about the product?
How broad and flexible the tool is - heatmaps, user sessions and front end customizations that cant be done on Salesforce also is pretty cool/

What do you dislike about the product?
Would probably be petter off doing sessions more specific to role/s and duties onsite in order to maximise learning experience.

What problems is the product solving and how is that benefiting you?
Getting an understanding of how our consuemrs use the site is very beneficial, particularly the heatmaps that showcase how far generally users scoll on certain pages. This allows us to pin point certain assets that could be better utilized if ranked higher.

Verified User in Health, Wellness and Fitness
Star Rating: 4

What do you like best about the product?
I really enjoyed the live support because agents were quick and helpful. I also found the split URL testing reliable.

What do you dislike about the product?
VWO editor tool can be improved because it is unreliable: when you make some changes in the editor, you might see a completly different view when checking the website live

What problems is the product solving and how is that benefiting you?
We want to make data-driven decisions, so we want to test everything and VWO tool help us doing so. Also, when we don't have split URL tests to run, we can always launch some VWO editor tests to keep the testing velocity

Amit A.
Star Rating: 5

What do you like best about the product?
VWO is the only tool in the market that offers a centralized tool with all analytical capabilities, including Heatmaps, Session Recordings, & Scroll %(s). They also offer server-side deployment to mitigate flickers & latency issues

What do you dislike about the product?
Sometimes the deployment causes flickers & latency issues, but these are minimal. You may choose to stick with server-side deployment as well to let go of these latency issues.

What problems is the product solving and how is that benefiting you?
We wanted to drive a fast, data-driven experimentation culture in our organization to boost our growth & VWO 's features are enabling me to do so!

Annisa A.
Star Rating: 4

What do you like best about the product?
We got a lot of insight from our website on how the user behaves in website then run some experiments to find the best content/visual or event testing some new initiatives. The CSM team also gave some assistance to maximise the usage and help us to brainstorm some new idea

What do you dislike about the product?
Nothing, all is good. Nothing to complaint

What problems is the product solving and how is that benefiting you?
VWO Testing help us to test some new feature before we roll out to 100% or even find the best marketing content to help generate more conversion

Dan Gideon F.
Star Rating: 5

What do you like best about the product?
VWO allows users to quickly test their hypotheses without going through development. I appreciate that they have support available for complicated issues or setups. They can pick apart your problems and provide you with different solutions to them.

What do you dislike about the product?
Their pay structure is flexible, but lower-tier accounts do not have access to items that can give you more insights into your testing. Thus, to compensate for the knowledge gap, we use other, more affordable tools with VWO. They must revisit their pricing scheme to make analysis and insights more accessible for lower-tier accounts.

What problems is the product solving and how is that benefiting you?
VWO allows us to take ideas from prototype to testing very quickly. We come up with results in a short amount of time. This allows us to improve the sites we manage incrementally and consistently.

Anas M.
Star Rating: 4.5

What do you like best about the product?
VWO has all the features required for analyzing website experience for users. First it provides food for thought and then helps test those ideas through the A/B testing tool.

What do you dislike about the product?
VWO UI can be slighly better. I struggle with setting up goals for test as same goal can be tracked using multiple methods. A/B testing goals does not have form submission,

What problems is the product solving and how is that benefiting you?
VWO helps us analyze website engagement and user behaviour, identify gaps and improve user experience. It also helps us test various copy/headlines for landing pages and websites.

George C.
Star Rating: 4.5

What do you like best about the product?
- VWO is a quick, responsive, and user-friendly CRO testing tool that has helped us to scale up testing extensively. - The segmentation and targeting is easy to set up and provides many opportunities to personalise tests. - Their customer and technical support is fantastic - thorough and quick. - The insight capabilities provide many insights through heatmaps, session recordings, surveys, form and funnel analysis. - The preview mode is robust and makes it easy to QA tests

What do you dislike about the product?
- A small issue - occasionally heatmaps may not load as expected unless clearing cache or opening VWO in incognito mode - Any other ad-hoc issues have been solved quickly by support

What problems is the product solving and how is that benefiting you?
Quick and scaled up experimentation

Vyom M.
Star Rating: 4

What do you like best about the product?
Easy to use and straight-froward process. features like split URL, A/B test makes things easy to use.

What do you dislike about the product?
There are many things which are only for high ticket people, that's one bummer for sure.

What problems is the product solving and how is that benefiting you?
Improvement in conversion rate, we are currently using A/B testing option to make things work.

Jacqueline W.
Star Rating: 5

What do you like best about the product?
Proving or disproving website layout ideas and changes, everyone has an opinion, but only the customers' option counts! Sometimes we are surprised by the design that engaged the customers more.

What do you dislike about the product?
Planning and setting up tests, we don't always have the ideas, time, and staffing but rarely yet the test once we commit to a test.

Recommendations to others considering the product:
If you are a serious website, you can't live without understanding your customer's online interactions.

What problems is the product solving and how is that benefiting you?
Our reporting shows us a drop-off in users in an online journey, IT helps us to troubleshoot, but VWO gives us that valuable journey video so we can see what the customer saw and get to the heart of the problem and fix, without wasting time.

Josephus A.
Star Rating: 4.5

What do you like best about the product?
VWO is the only experimentation platform with full diverse website testing capabilities and insights features. This allows us to centralize our testing efforts and reduce external tools usage. Also, compared to the other alternatives, VWO was the only cost-effective solution, with great support. The support team works more as our partner rather than customer service, embedding themselves into our business to learn how we can be more successful with VWO.

What do you dislike about the product?
Nothing huge so far. Maybe the ability to work on more than one account at the same time could be improved. Overal, great product experience so far.

What problems is the product solving and how is that benefiting you?
Understand our website audience, and improve our website conversion rate through testing and insights capabilities.

Mohit R.
Star Rating: 4.5

What do you like best about the product?
AB testing capabilities and flexibility; we can take it LIVE without our internal dev involvement.

What do you dislike about the product?
Some features are very rigid, which acts as a deal breaker, Example to build an experiment for a Mobile browser, VWO needs to allow listing as it uses iFrame

What problems is the product solving and how is that benefiting you?
We are majorly solving MidFunnel Friction problem with VWO Eg - A Pincode PoP experiment helped us improve Pincode Fill rate significantly by analysing the right trigger time and space for it

Jon C.
Star Rating: 4

What do you like best about the product?
VWO has an incredible visual editor which is remarkably easy to use even for people with low code/no code experience. When integrated well with the website it's going to be used on, it can provide a remarkably rapid way for marketers or analysts to experiment with various hypothesis in a way that is near-instant from ideation. The ability to host images and video within the tool/on VWO servers is a nice quality-of-life feature which overcomes a lot of the pain of more mature testing where a different solution is preferable.

What do you dislike about the product?
The commercials that VWO offers for large or high-traffic sites with more extensive experimentation needs is relatively costly. This isn't really just feedback for VWO exclusively, but rather a feature of their market overall. At scale price per user becomes expensive relatively quickly compared to what you could spin up in-house or with an alternative tool. That said, if you're looking to just get testing and to do it fast, VWO is a decent solution.

What problems is the product solving and how is that benefiting you?
VWO Testing is an adequate solution for delivering AB tests to the front end of a website, without integration with a server stack or extensive investment in tech.

Verified User in Retail
Star Rating: 4

What do you like best about the product?
VWO is pretty easy to use and is very intuitive. The reporting is fairly straightforward and hasn't been complicated unnecessarily.

What do you dislike about the product?
We were not able to match our Adobe Analytics numbers with the VWO numbers exactly but that did not create a lot of trouble as the trends were on the simlar lines.

What problems is the product solving and how is that benefiting you?
We are solving a problem of validating the hypothesis. As a product manager we come across and also ideate a lot of solutions to problems. Not everything may work so we go for AB testing them and check what works and what not.

Piyush G.
Star Rating: 5

What do you like best about the product?
Easy to set up A/B campaigns Features to help make quick decisions Prompt tech and customer support

What do you dislike about the product?
The only thing that was missing for our use case in the mobile a/b module was we can't keep the experiment consistent for the same user ID. Instead, VWO supports device ID. Hope this feature gets rolled out soon to mobile a/b as well.

What problems is the product solving and how is that benefiting you?
Helps us make better decisions with product flows, feature experimentation and user retention.

James D.
Star Rating: 5

What do you like best about the product?
Before vwo we made changes and monitored results now we monitor results then make changes. It has allowed us to innovate faster with more trust that those innovations will grow the business. The ease of the platform has also encouraged a data driven mindset within our teams.

What do you dislike about the product?
Impact on page load is still a challenge when using the JavaScript tag. We are currently looking at VWO's new full stack server side testing to deliver significant gains in page load speed.

What problems is the product solving and how is that benefiting you?
It is allowing us to test countent and UX changes across multiple markets before they go live. We can test content changes as well as mock up new UX experiences and test them with real consumers.

Aaron W.
Star Rating: 5

What do you like best about the product?
VWO Testing has been a great platform for us to properly do conversion rate optimization as well as A/B testing on our online retail marketplace. The platform has been incredibly easy for us to start using and the team has been great to work with.

What do you dislike about the product?
The pricing is a bit high for us currently, given our circumstances. I wish pricing was a bit lower while we navigate during this difficult time and hopefully improve going into the future.

What problems is the product solving and how is that benefiting you?
We are trying to solve our conversion rate optimization goals. We needed a platform to properly A/B test different ideas we had that would be easy to use and fit our business great.

Kevin W.
Star Rating: 5

What do you like best about the product?
I love that I can get so much data that is so easily organized. I'm able to set up split tests, gather data, analyze it and make decisions quickly. Other platforms I've used are not always the best at presenting the data and their support is nothing like VWO.

What do you dislike about the product?
Sometimes VWO testing can produce results that are questionable as our tests often flip winners after one looks to be far ahead, but that's the reason for split testing in the first place. I think it would be great to set up 'template' tests to go off for different types of tests too.

What problems is the product solving and how is that benefiting you?
We're able to split test in all of our funnels and test various updates, some small and some large, against each other. We've been able to use VWO to run tests that have led to multiple six-figure per year improvements in our funnels.

Kevin M.
Star Rating: 4

What do you like best about the product?
Responsive live chat feature, thorough reporting and ability to get results quickly

What do you dislike about the product?
Goals and funnels are really useful but funnels at times might show 0% conversion when goals are showing conversion.

What problems is the product solving and how is that benefiting you?
Conversion Rate optimisation, quick no-dev feature deployment, hypothesis testing, A/B testing, and funnel drop off analysis. This allows us to better design our website and allow for early detection of non-performant components on a page.

Aliaksandr H.
Star Rating: 4

What do you like best about the product?
VWO provides flexibility and options to achieve the test setup. In addition to that, support team works amazingly helping to find the best implementation way.

What do you dislike about the product?
Sometimes interface is confusing; in some use cases not obvious where to find a feature.

What problems is the product solving and how is that benefiting you?
Finding answer to our assumptions. Plays a role in communication with stakeholders, provides evidences and data. Hence, we prioritize better

Henry S.
Star Rating: 4

What do you like best about the product?
AB testing was quite easy to use with documentation that can be read for developers and non developers.

What do you dislike about the product?
It took me a while to find out what the goals are for and how to use them.

What problems is the product solving and how is that benefiting you?
VWO AB Testing has helped us test a new product in one of our platforms. We saw that it was successful and could release it 100% to all our users.

Abhishek M.
Star Rating: 4

What do you like best about the product?
I like two features of VWO..... a) Its HeatMap feature b) Its AB Test campaign feature

What do you dislike about the product?
The enterprise plan is a little bit expensive as compared to other products

What problems is the product solving and how is that benefiting you?
For me, VWO is solving two problems - Enabling me to view the user session recording helps me understand user behavior around the feature. _Secondly to do AB Test by having more variant or control over user selction

Verified User in Commercial Real Estate
Star Rating: 4

What do you like best about the product?
I like the built-in dashboards that include experimentation metrics like significance or time-to-significance.

What do you dislike about the product?
It was challenging to set up VWO such that our counts were accurately reflected. We were a magnitude off initially.

What problems is the product solving and how is that benefiting you?
Prior to VWO, we lacked AB testing capabilities at the company. We're now able to quantify the impacts of our features and subsequently make adjustments if needed.

Verified User in Information Services
Star Rating: 3.5

What do you like best about the product?
I like two features of AB Testing -Heatmap analysis across Device and Segment of User coming via different channel. - AB Test experimenation and insight

What do you dislike about the product?
Although, i feel there should be more case study of this platform and cost wise its a bit expensive as consider with other tools.

What problems is the product solving and how is that benefiting you?
We are using VWO to solve two problem in orgnasiaction - To get data of user behaviour via HeatMap, ScrollMap and Session recording. -Secondly to do AB test and launch a new feature in a control manner.