Ravi Dutt M.
Star Rating: 4

What do you like best about the product?
Best tool for retention marketing campaign. Omni channel marketing. One Tool Mutliple channel like- can send App and web push notification, SMS, Email, Whatsapp. Ease to use. Ease implementation of campaign and Flows.

What do you dislike about the product?
Limited Reach through App push notification. Reporting in not accurate. Difficulty in using DPM(Dyanamic product messaging) feature as it require little bit of coding skill. Customer support is not good.

What problems is the product solving and how is that benefiting you?
Moengage is helping in successfully managing our rentention campaign. We can send both app and web push notification through single campaign. Flow are good as we can touch users on multiple channel within a single flow.

Ram M.
Star Rating: 4

What do you like best about the product?
I like that how easy it is in Moengage to send emails , push and on-site to the customers. One more thing that i like is that moenage enable me to analyze data of my campaigns.

What do you dislike about the product?
One thing i dislike about moengage is that there is very less personalization on the platform. Also i found that sometimes data is not correctly mapped .

What problems is the product solving and how is that benefiting you?
One problem that moengage solved for me in my job was that it enabled me to create journeys for my users.It has benefitted me as i can also download and analyze data of the journey.

Neeraj P.
Star Rating: 3.5

What do you like best about the product?
Pretty reliable for daily activities. Gets the job done as a CRM and can be considered a reliable channel for your marketing efforts and tracking those efforts. Overall, a decent enough product.

What do you dislike about the product?
Can sometimes get very confusing to navigate. And the tool tends to break at the most unexpected times. Their UX can use a major improvement and ease-of-use needs to be a key priority. Using this product sometimes can get pretty confusing as you're unable to navigate as easily.

What problems is the product solving and how is that benefiting you?
A great CRM with moderately reliable marketing automations. Basic stuff like tracking user journey, their data, engaging with them at the right time is taken care of very well.

Jesse D.
Star Rating: 4.5

What do you like best about the product?
The way it is supported intrigues me, and I have had great success guiding clients with high growth potential to success in marketing and sales, finding optimal performance to support a view with flawless realism. You can monitor each and every one of your company's referrals or items appearing online, at any time. By collecting and analyzing this data, we can fine-tune our marketing efforts and make more informed decisions about our customers' needs. The learning curve for MoEngage is low.

What do you dislike about the product?
While the application itself is simple, the installation and configuration processes add a layer of complexity that requires some attention.

What problems is the product solving and how is that benefiting you?
We are delighted with MoEngage, as we have seen the number of potential customers increase through the effectiveness of social media marketing, website traffic and copywriting. A great choice with an emphasis on strategizing; I find it very helpful when it comes to our marketing decision making. It is one of a kind and will put you in touch with customers who have a high level of demand. If you want to increase sales and decrease customer defection, focusing on satisfaction is the way to go. It is an effective platform that can be used by companies of different sizes to improve their customer experience.

Shreyansh S.
Star Rating: 4.5

What do you like best about the product?
- Multichannel support like SMS/WhatsApp/Email - Segments creation is very easy through ingestion of attributes as well as events - Very prolifically made documentation to refer to

What do you dislike about the product?
- Slow customer support in case of issues - Report format inconsistencies which causes issue in data ingestion in database - Non standardized definition of a few metrics acorss channels

What problems is the product solving and how is that benefiting you?
MoEngage has helped solve the Segmentation issue and configuration of tailored campaigns for the userbase. It has enabled to track the entire user journey on the app through events as well as track the comms performance through numerous filters and cuts across features.

Anil G.
Star Rating: 4

What do you like best about the product?
The best thing I liked about Moengage is that we can create a segment,then run campaign on that same segment and then analyze the same results using its advance features

What do you dislike about the product?
The 2 things I didn't like about Moengage was first sometimes I felt the dashboard was little slow which delayed campaigns and second that many of the features are paid

What problems is the product solving and how is that benefiting you?
Helped in solving Engagement and Retention using Marketing Campaigns and Analytics

Rupam D.
Star Rating: 5

What do you like best about the product?
MoEngage is known for its robust features such as personalized messaging, multi-channel engagement, advanced segmentation, and user analytics. These capabilities enable businesses to deliver targeted and impactful marketing campaigns, enhance customer engagement, and drive growth.

What do you dislike about the product?
Email testing with personalized attribution does not work. Sometimes there is a lag in the UI while changing different features. I would like to see a better user path understanding. This will help the marketer target the audience in a better way.

What problems is the product solving and how is that benefiting you?
Dynamic Product Messaging is one of the features which has helped us pitch products to users with different discounts depending on the number of times users have used the product.

Gitna Revania H.
Star Rating: 5

What do you like best about the product?
Moengage technologies have aided us in creating several campaigns that span the entire user lifecycle, from the time an app is installed until the time an individual considers buying the product. We can pick which client we need to engage and where to focus the majority of our efforts the best thanks to Moengage's pre-compute data provided in the analytics and segmentation menu. With moengage's features, anything from an abandonment campaign to wishing a user a happy birthday may be completed quickly. Every time we require direction, Moengage customer success is there to swiftly inform us of the finest practices.

What do you dislike about the product?
There are so many Moengage features, and sometimes they move so quickly that we slowly can keep up. Overall, there isn't much to hate other than having to get used to the fast-paced movement.

What problems is the product solving and how is that benefiting you?
To engage users throughout the lifecycle, critical moments, big seasonal days, etc. Sending an omnichannel campaign from push notifications, email, and in-app banners can all be done with just one tool!

Vaibhav S.
Star Rating: 4.5

What do you like best about the product?
I like the best about its advanced marketing analytics capabiities where at BqPrime we were able to analyze any cohort or segment and analyze them

What do you dislike about the product?
Some features were paid and some of them were complex to use as a intern when I used to work at BqPrime

What problems is the product solving and how is that benefiting you?
- Daily Campaigns for Engagement and Retention by using Push Notifications and Emails - Making user segments using Events and Properties

Mridul R.
Star Rating: 5

What do you like best about the product?
easy of use, best Automation, capabilities and personalized messaging campaigns. Provides real-time analytics and insights also helps in creating automated journeys and multiple features

What do you dislike about the product?
1- Cost is a bit higher 2- chatbot 24/7 client service solution . 3-Training sessions on any update. 4-Analytical part need to more visualization reports. 5-Idea sharing webinar or reivews for client and company for more enhancement.

What problems is the product solving and how is that benefiting you?
1- API push notifications 2- API integration Automated mailer 3- Flows and Automated Journeys 4- Personalization 5- Insights and Data Analytics 6- Segmentation through RFM Analysis

Ritu T.
Star Rating: 5

What do you like best about the product?
It allows our businesses to engage with customers across multiple channels, including push notifications, email, SMS, web push notifications, and in-app messages. This is the platform that provides us with detailed analytics and reporting capabilities that help businesses measure. This tool offers a customer journey mapping tool that helps businesses map out the various touchpoints.

What do you dislike about the product?
MoEngage's cost is high for our business, especially for businesses with a large customer base. It has relatively limited social media integrations. MoEngage is somewhat complex and difficult to navigate for users who are new to it in my point of view.

What problems is the product solving and how is that benefiting you?
MoEngage can help by providing personalized messaging and experiences based on customer behavior and preferences. If a business is experiencing high churn rates, MoEngage can help by identifying at-risk customers and delivering targeted messaging and offers to retain them.

Andrew S.
Star Rating: 5

What do you like best about the product?
The Sr Customer Success Manager that I've worked with at MoEngage, Shweta, is the best support staff I have ever worked with. No issue was left unresolved and her proactive approach to marketing solutions have been instrumental to our success. The functionality of the flow and campaign set up is really intuitive, simple and effective to use.

What do you dislike about the product?
There are some creative restrictions in building content and some small bugs when inputting text sometimes but nothing that isn't easily resolved. I think further enhancements in building out channel

What problems is the product solving and how is that benefiting you?
We need automated communications to onboard new customers, engage existing customers and drive cross-sell + up-sell across both new and existing customers. MoEngage allows us to segment our customer base and use the flows to automate contacting customers at the right moment to drive the best result.

Jothi Krishnan M.
Star Rating: 5

What do you like best about the product?
Mo-Engage offers an intuitive and user-friendly interface and is quite easy to navigate to set up different campaigns. - Quite easy to pick up and understand the flow - Regularly updated and brings new features - Friendly and quick in action support and account management team Shubhanshi, Thitiwat, and rest of the team have been a great support in utilising Mo-Engage to the fullest

What do you dislike about the product?
While analytics is great, we sometimes miss the raw data, which could have helped find interfacing issues quicker. Right now, the backend team support quickly helps figure out the gaps. Real-time analytics could also be something that could be better

What problems is the product solving and how is that benefiting you?
As an e-commerce brand, we must devise new strategies and campaigns to nudge our users constantly and offer a consistent experience across all channels. MoEngage helps quite easily to setup those campaigns across different segments of users

Indra S.
Star Rating: 5

What do you like best about the product?
MoEngage is an excellent vendor that provides top-notch mobile engagement solutions. Their platform is intuitive and easy to use, and Mr. Fandra Syafriga from customer support team is always available to assist with any questions or concerns. What sets MoEngage apart from other vendors is their ability to personalize and tailor the mobile experience to each individual user. Their AI-powered engine allows for targeted messaging and real-time insights, leading to increased user engagement and retention. Overall, I highly recommend MoEngage for any business looking to improve their mobile engagement strategy. They are a reliable and innovative vendor that truly delivers on their promises.

What do you dislike about the product?
None at the moment. I'm very happy with MoEngage.

What problems is the product solving and how is that benefiting you?
MoEngage is solving a variety of problems related to mobile engagement, including: Lack of Personalization: With their AI-powered engine, MoEngage can analyze user behavior in real-time, allowing businesses to send personalized and relevant messages to each user. Low User Engagement: MoEngage helps businesses increase user engagement by providing targeted messaging, real-time insights, and customized experiences for each user. Difficulty Retaining Users: By analyzing user behavior and preferences, MoEngage can help businesses retain users by sending relevant messages and offers, reducing churn and increasing customer lifetime value. Overall, MoEngage's platform provides businesses with the tools and insights they need to improve their mobile engagement strategy, leading to increased user engagement, retention, and revenue.

Sandesh C.
Star Rating: 4.5

What do you like best about the product?
MoEngage is its user-friendly and intuitive platform, which allows for personalized and targeted communication through push notifications, SMS, and WhatsApp. Additionally, customers appreciate MoEngage's excellent customer service and support, which is quick, professional, and courteous. MoEngage's segmentation feature, which enables businesses to target specific groups based on their behavior and preferences, is also highly valued.

What do you dislike about the product?
The pricing structure can be a bit complicated, with some features only available in higher-tier plans. Reporting and analytics features could be more robust, providing more detailed insights and visualizations. However, these are minor issues and do not seem to detract significantly from the overall positive experience that most customers have with MoEngage.

What problems is the product solving and how is that benefiting you?
MoEngage is solving several problems for businesses that need to communicate effectively with their customers across multiple channels. Firstly, MoEngage enables businesses to target the right audience by providing segmentation features that allow them to send personalized messages based on behavior, preferences, and location. This ensures that the right message is delivered to the right audience, increasing engagement and conversion rates.

Akshit G.
Star Rating: 4.5

What do you like best about the product?
I personally like the multi channel capabilities where I can engage my users on Web, Android and IOS through Emails, Push, Onsite and In-App popups

What do you dislike about the product?
I personally dont like it going down or not responding sometimes due to which some of our campaigns get delayed and dont go as per schedule

What problems is the product solving and how is that benefiting you?
Helps in Mobile Marketing through In-App and Notifications Helps in Retention by RFM segmentation

Manjesh M.
Star Rating: 4.5

What do you like best about the product?
- User Friendly - Ease for someone new to learn very quickly - Features like Multiple Templates, Flows, Segmentation, Scheduling in multiple ways, etc - Keeps updating the features & options as per the market standards - Keeps getting feedback from customer POV

What do you dislike about the product?
- Might need a small interaction or session with their clients/customer whenever they launch any new feature/options, so that they can be well aware of how they can use it in their business or operations - Need a chat support in order to ask any queries immediately & sort it at the earliest, than email support, as you know in this days, people seek for immediate resolution rather that waiting for a longer time.

What problems is the product solving and how is that benefiting you?
- Reaching our customers on promotional / educational / awareness activities - Engaging with our customers on a Day-to-Day basis - Ease of operations has reduced our efforts & time in scheduling any push notification

NIKITA S.
Star Rating: 4

What do you like best about the product?
It helped me with an overall picture of Marketing Analytics from Campaign Management, Advance Dashboards, and KPIs

What do you dislike about the product?
What I personally didn't like was its data export pattern where the data had to be cleaned before it was ready for analysis

What problems is the product solving and how is that benefiting you?
It helped me analyse our campaigns which had Open rates, Impressions and CTR by which we predicted our revenue

Pratiksha M.
Star Rating: 5

What do you like best about the product?
1. Help & Support - The Moe spocs are available everytime to solve queries or issues. Event the support tickets are responded in 24 hours with resolution 2. Adaptability to new features that can enhance the user experience on our Brand Apps 3. Ease of Use

What do you dislike about the product?
1. There shall be more variants of Emails & Templates 2. API connectivity is also a challenge for non Moe partner BSPs 3. Deliverability and latency issues in pushes observed few times.

What problems is the product solving and how is that benefiting you?
Moe is solving a lot of issues for my company - 1. Maker Checker Process Inbuilt - Reduces maintaining manual sheets and docs for maker checker 2. Analytical Tools simplicity (which is not that easy with Tabluea - Funnels/Behavorial analysis help in understanding user journeys and customer behaviour

Hafsal M.
Star Rating: 4.5

What do you like best about the product?
MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and difficulties faced during the transition. Not to mention, the onboarding session really helped our team to understand and resolve queries related to running a campaign on MoEngage.

What do you dislike about the product?
Lack of business-specific features for ed-tech. Sometimes, we've to use the generic tools. But, at the same time, if we raise a ticket to bring a new feature or use case, they will help us sort things out.

What problems is the product solving and how is that benefiting you?
They've revealed the opportunities of RFM segments. This paved the way for creating a special treatment after understanding the behaviour of our users. Now we're capable of exploring our potential users. Also, we're giving much attention for the hibernating users.

Thành P.
Star Rating: 5

What do you like best about the product?
First of all, the platform is quite user-friendly and it will not take much time to get familiar with. Secondly, it offers a wide range of set-up options to help me execute my digital marketing strategies like A/B Testing, Delivery control options, control group… Last but not least, all communication channels can be set up in just one single dashboard, which is really convenient.

What do you dislike about the product?
It will be great if they can support more templates for InApp as for some cases , custom HTML is needed.

What problems is the product solving and how is that benefiting you?
MoEngage helps us to communicate with my end customer in an effective way through multiple channels. We can personalized our Banner, Push & Email communication based on client behaviors, hence bring better ROI. Their analytics tools is also helpful in helping use tracking performance in one single DB

Tantony H.
Star Rating: 4.5

What do you like best about the product?
User Friendly including push notifications, email, in-app messages, and more, allowing businesses to reach their customers on the channels they prefer, also personalization engine helps businesses deliver personalized experiences to their customers based on their preferences, behavior, and past interactions, and Analytics: MoEngage provides real-time analytics and insights into campaign performance, user behavior, and more, enabling businesses to make data-driven decisions.

What do you dislike about the product?
There are additional features to use, and The platform can be complex to set up and use, particularly for businesses with limited technical expertise.

What problems is the product solving and how is that benefiting you?
Applications can solve a wide range of problems and offer various benefits depending on their purpose and function. Here are some examples of problems that applications can solve and how they can benefit their users: Streamlining processes, Enhancing communication, and Providing access to information

Ankit Y.
Star Rating: 5

What do you like best about the product?
Easy to use with a very informative inbuilt help center. Robust segmentation, analytics, DPM, user flows helps to understand user behaviour better and make efficient decisions.

What do you dislike about the product?
They have very less gamification tools on their platform. They should introduce some gamification tools on their platform to make user interaction more intuitive.

What problems is the product solving and how is that benefiting you?
To implement Easy and efficient engagement strategies. Push notifications, email marketing, sms and WhatsApp marketing. Understanding user behaviour and analytics.

Monali T.
Star Rating: 5

What do you like best about the product?
I use Moengage to validate various hypotheses behind user re-engagement campaigns and AB tests. We can create multiple inbound and outbound campaigns and leverage Facebook and Google audiences. I love how they let us strategically use sticky campaigns which garner maximum engagement without hampering user experience. Analyzing user paths, user behaviour, personas, engagement and session time via interactive graphs is very easy with Moengage.

What do you dislike about the product?
We use specific Key-Value pairs while creating a campaign, and sometimes, when using content_id or campaign_id, the redirection logic is not as expected. Also, when using multiple variants of images in any campaign using Sherpa, the delivery gets delayed and affects the timing of the following notification.

What problems is the product solving and how is that benefiting you?
I use MoEngage primarily to gauge how users interact with changes in imagery when being nudged through in-app and push notifications. MoEngage has helped us improve our engagement and retention numbers which we monitor through analyze>> behaviour>> funnels>> retention feature. Duplicating existing campaigns or sending auto-triggered notifications basis user device, location, and app activity are highly relevant use cases in our case. We have also created customised dashboards for each team to monitor their numbers, like daily orders, user sessions, uninstalls, etc., on MoEngage.

Ankitkumar S.
Star Rating: 4

What do you like best about the product?
The ease of creating campaigns and multiple templates to choose from is really attractive on MoEngage

What do you dislike about the product?
The limit on number of events that can be tracked depending on the plan is limiting in many aspects.

What problems is the product solving and how is that benefiting you?
MoEngage helps us do A/B test on the communications we send to the users and also enables us to do various experiments, analyse the user behaviour and many more on the customer engagement front.

Vishnu Teja G.
Star Rating: 5

What do you like best about the product?
MoEngage has been a game changer for our marketing and customer engagement efforts. One of the things that I like the best about MoEngage is its exceptional support team. They are always available and quick to respond, helping us overcome any obstacles that we may face. The platform provides various features, from push notifications to email marketing, which helps us reach our customers through multiple channels. The push templates are excellent - they are easy to use and allow us to create personalised, eye-catching messages that grab our customers' attention.

What do you dislike about the product?
One of the few things that I dislike about MoEngage is that we rarely encounter any bugs or glitches. However, in the rare instance when we do face an issue, the support team is quick to identify and resolve it.

What problems is the product solving and how is that benefiting you?
MoEngage solves many problems related to customer engagement and retention. By providing personalisation, multi-channel communication, automated campaigns, and real-time insights, MoEngage allows businesses to deliver more personalised and relevant customer experiences, leading to increased customer satisfaction and loyalty.

Akshit G.
Star Rating: 4.5

What do you like best about the product?
It gives me a one-stop solution for all Product, Marketing, Data and Growth team

What do you dislike about the product?
1. Slightly Expensive than competitors 2. Integration Issues with Android and IOS

What problems is the product solving and how is that benefiting you?
1. Helps me set Campaigns 2. Helps me in Marketing Analytics 3. Helps me in user segmentation

Himani M.
Star Rating: 4

What do you like best about the product?
The team is incredibly responsive and quick to address any concerns or questions you have. Their account management team is proactive and provides valuable insights to help you achieve your marketing goals. Overall, I highly recommend MoEngage for their exceptional service. In addition to their excellent customer support and account management, I find thier UI to be intuitive and user-friendly. The platform is well-organized, making it easy for the user to navigate and find what they need. They present data and analytics in a visually appealing way, which makes it easier for user to interpret and take action. The platform's customizable dashboards and reporting features also enable you to track key performance indicators and monitor campaign performance effectively. Overall, MoEngage's UI is designed with the user in mind, making it easy to use and visually appealing.

What do you dislike about the product?
None at the moment. I am happy at the moment

What problems is the product solving and how is that benefiting you?
MoEngage is primarily solving the business problem of customer engagement and retention. In today's competitive ladscape, businesses need to find ways to keep their customers engaged and satisfied to retain them in the long run. They offer various features that enables us to create personalized experienec for our customers. By helping us engage and retain our customers, they are ultimately helping us to increase customer loyalty, reduce churn and drive revenue growth.

Akshit G.
Star Rating: 5

What do you like best about the product?
1. Helps me in setting up automated user flows 2. Helps me in daily marketing analytics

What do you dislike about the product?
Some features are expensive It lags or goes down sometimes which delays campaigns

What problems is the product solving and how is that benefiting you?
1. Helps in Campaigning to our users which includes Email, Push and Onsite

yeyen g.
Star Rating: 5

What do you like best about the product?
The platform is easy to use and has multi-channel and A/B testing, Flows, segmentation, personalization and analytics channel. Services customer support help us.

What do you dislike about the product?
Nothing. So far, we are happy with MoEngage products and services. If I find, problems and the support will handle it immediately.

Recommendations to others considering the product:
User friendly, helpful, go head and use Moengage

What problems is the product solving and how is that benefiting you?
Using MoEngage for more than 3 years now and all we can say is that we are so satisfied with this Dashboard. With MoEngage’s Insights-led Customer Engagement platform, I am able to manage engagement, analytics and reports through one dashboard. The AI-powered tool is perfect to run multichannel marketing campaigns with personalized communications on complex customer journeys at scale on channels like Push, In-app, OSM, Emails , Flows.

Elisabet P.
Star Rating: 4

What do you like best about the product?
MoEngage has been a game-changer for our marketing efforts. With its user-friendly interface, feature-richness, dynamic personalization, and excellent customer support, it has empowered me to optimize our campaigns and drive better results. The platform has allowed me to create personalized push notifications, advanced segmentation, A/B testing, and real-time behavioral triggers.

What do you dislike about the product?
While MoEngage offers a user-friendly interface, some users may find the initial setup and configuration process to be complex or time-consuming, requiring a learning curve to fully utilize all the features and functionalities.

What problems is the product solving and how is that benefiting you?
MoEngage helps us to optimize our marketing efforts, enhance customer engagement, drive conversions, and build a strong brand presence, resulting in improved customer satisfaction, loyalty, and ultimately, business growth.

Saad F.
Star Rating: 5

What do you like best about the product?
Using MoEngage helps us to engage specific users with specific behavior. Moreover, in terms of CTR campaign, with advance segmentation and creative copywriting, we could increase the CTR

What do you dislike about the product?
Everything is going well, so I don't think there is something I dislike here

What problems is the product solving and how is that benefiting you?
As a remittance application with 60+ destination countries in it, we are trying to create a more creative and segmented promotional campaign plan over time. For example, when we have a promotion for a certain country, we can rely on MoEngage segmentation to send push notifications or in-app banners to users who are interested, to ensure that our campaign hits the best audience possible. On top of that, we are also helped by the segmentation to reactivate our users.

Jen .
Star Rating: 5

What do you like best about the product?
MoEngage is a platform that I use for doing CRM from automation, single day campaigns to pop ups. The local support has been amazing especially when Kok Heng from the Malaysia team is around to help 24/7 despite public holidays or on the weekend. This has helped us to continue doing what we should without delay and I’m grateful for that. The speed of problem solving is spectacular as Kok Heng’s support plays a huge role, not only the support is good but MoEngage offers good analytical platform compared to all other platforms that I’ve used and the price is also more affordable. On top of that the sales team like Anchit and Manasvi has been a total help to constantly get the best deals for our package without compromising on quality. I’m definitely a happy customer thanks to the team from MoEngage for their support and kindness

What do you dislike about the product?
The backend support team could take time to solve adhoc problems but Kok heng would continue to push for us

What problems is the product solving and how is that benefiting you?
Our work

Aryan G.
Star Rating: 4.5

What do you like best about the product?
MoEngage helped us most in Marketing Analytics and User Segmentation

What do you dislike about the product?
I disliked some features which I felt could have been free but they were paid

What problems is the product solving and how is that benefiting you?
I used it most during my internship to take out insights using its analytics and segmentation feature

Vatsal A.
Star Rating: 4.5

What do you like best about the product?
It solves all of the problems of me as a Product Marketer 1. Campaigning 2. AB Testing 3. Analytics

What do you dislike about the product?
I have been using it for a while but I thing I personally don't like is sometimes SDK doesn't track the events well

What problems is the product solving and how is that benefiting you?
AB Testing and Marketing Analytics

Prateek N.
Star Rating: 4.5

What do you like best about the product?
1. User Behaviour - Funnels and User Paths 2. Intelligent Path Optimizers and Conditional Split feature

What do you dislike about the product?
The basic plan is not costly but enterprise plan can be costly for some organizations

What problems is the product solving and how is that benefiting you?
Helps us in daily marketing campaigns, marketing analytics

Prashant S.
Star Rating: 4.5

What do you like best about the product?
MoEngage as a package is absolutely a must have tool for every retention marketer out there. Looking for a one stop solution for your App Marketing/Email Marketing/ API Integrations or even the MarTech solutions or any other retention strategy, name it they have it. Add ons are continuous support & feedback on what to do and how to scale.

What do you dislike about the product?
There is literally nothing to dislike about MoEngage. The only aspect where an improvement can be done is on adding few more layers of real time analytics & dashboards.

What problems is the product solving and how is that benefiting you?
They offer an end to end solution, right from App Marketing with Push Notifications that again has a bundle of other offerings like smart triggers/journeys & all along with numerous of those templates, A/B testing with a real time ML tool (Sherpa). API integrations to offer those marketing campaigns where real time data is required. Tonnes of other aspects when it comes to Email Marketing or integrating any of the SMS/WhatsApp delivery platforms. Perfomrance in terms of Campaign level with a detailed view, analytics based on user's integration and all.

Andre Akbar K.
Star Rating: 4

What do you like best about the product?
MoEngage helped us greatly with its Engage - Campaign feature, allowing us to easily setup and manage our campaigns in one place. Additionally, it also provides clear information and analytics, for us to measure.

What do you dislike about the product?
Would love to be able to use the Whatsapp Connector feature but with the same capability as if we use Whatsapp in MoEngage native.

What problems is the product solving and how is that benefiting you?
- We used to have no clear metric measurement and analytics for app notifications - We had low click rate and conversions (average) for our push notifications, this is solved with segmented user feature in MoEngage - Long development time for marketing campaign features for in-house CMS

Abhishek M.
Star Rating: 4.5

What do you like best about the product?
I loved the user cohorts and user flows feature as it helped me to automate my flows for different user segmentation

What do you dislike about the product?
Sometimes I used to listen that some of the features are costly which I think is the only demerit

What problems is the product solving and how is that benefiting you?
It is helping us in our day-to-day growth marketing and analytics activities

Parvati G.
Star Rating: 4.5

What do you like best about the product?
The customer support team at MoEngage is terrific because their account managers immediately solve all the queries and concerns on raising a support ticket. Secondly, with the immense support of their tech team, with the addition of a few key-value pairs, we have created a highly customised process of notification automation based on user behaviour. We use MoEngage to create custom user segments based on their activity on the app or upload email IDs, phone numbers etc. and target them via their preferred channels. Session and Source is also an excellent feature that lets us analyse the average session duration per user and the ad platform from which the user landed on our app. This is a perfect way to identify high-value ad platforms.

What do you dislike about the product?
When we use Notification Id in the key-value pairs, that particular notification gets tagged at the end of the notification tray and has a meagre conversion rate. Although sherpa and push amp plus helps in delivering the best notification variant to users, it causes a significant delay in notification delivery.

What problems is the product solving and how is that benefiting you?
We switched from Clevertap to MoEngage a while ago and have been super pleased with the ease of creating push notification campaigns and full-funnel analytics. Before scheduling any push notification campaign, we use multiple variants of image, text, optimisation event, and key-value pairs. We use sherpa and push amp plus to send the best-performing variant to the maximum user base. Creating/duplicating/stopping instant push notifications or scheduling a push notification campaign is very easy, even for beginners. It lets us analyse user behaviour, funnels and retention metrics in real-time through interactive pie charts, line graphs or bar graphs. RFM analysis further helps us predict how new users differ from repeat users and how these new users can be nudged into repeat customers.

Shivam Y.
Star Rating: 5

What do you like best about the product?
Latest features availability with regard to Android version updates and ios updates. Customer Success helps proactively in resolving all the issues.

What do you dislike about the product?
Integration process and also problems in tracking user mapping in a clear manner.

What problems is the product solving and how is that benefiting you?
User Engagement User Retention Push Notification User nudging via various channels

Manjunath B.
Star Rating: 4

What do you like best about the product?
Analytics and insights are some of the best features to analyse the data and strategise the campaigns in a much more efficient manner. It comes with a lot of engagement element options (be it omnichannel or segmentation etc.) to automate customer communications & execute them effectively to improve overall conversions.

What do you dislike about the product?
Lacks some of the features that are available from the competitors. Additional cost for availing add-ons like a best channel or best time for every user etc. makes it a bit behind it's competition.

What problems is the product solving and how is that benefiting you?
Helping us in terms of improving the churn rate, thereby increasing the overall conversion rates across different products.

Kelly Y.
Star Rating: 5

What do you like best about the product?
Easy to create automated marketing and also help with user segmenting to develop relevant campaigns. Also, help with A/B testing and also personalizing campaigns for users.

What do you dislike about the product?
Options for A/B testing are still quite limited to content (copy/image) and channel. It would be great for users also to test campaign timing. Aside from A/B testing, it would be nice if MoEngage could also have support for Chinese speakers.

What problems is the product solving and how is that benefiting you?
MoEngage helps users to engage users and also helps with user retention. Features such as A/B testing and user segmentation also help us better understand users to enhance the user experience within the app.

Keshav R.
Star Rating: 4.5

What do you like best about the product?
Moengage is a leading customer engagement platform that helps businesses engage with their customers across multiple channels such as email mobile push notifications SMS in app messaging. And moengage has received positive reviews for his user friendly interface and customer support

What do you dislike about the product?
Complexity in using mortgage platform and the platform may be overwhelming for users who are new to customer engagement or who do not have much technical expertise

What problems is the product solving and how is that benefiting you?
Moengage help businesses increase customer engagement across multiple channels such as email mobile push and notification. We can reduce churn rate with the help of moengage.

Shruti K.
Star Rating: 4.5

What do you like best about the product?
The comprehensive suite of engagement tools, especially push notifications, in-app messages, email campaigns, and more. This enables businesses to reach their customers through multiple touchpoints and deliver consistent messaging and experiences.

What do you dislike about the product?
I hope MoEngage can include more temples for OSMs. We still have to work around HTMLs which is is time consuming especially for lead generation.

What problems is the product solving and how is that benefiting you?
The platform offers a range of engagement possibilities through creating campaigns and flows that can help to improve efficiency. There are advanced analytics and insights but we haven't used them much yet. I hope to use it in the near future.

Kanika G.
Star Rating: 4.5

What do you like best about the product?
It is a complete CRM package with all segmentation, analysis, and AI capabilities

What do you dislike about the product?
I didn't find anything to dislike apart from some features which I felt could be included in the standard package only

What problems is the product solving and how is that benefiting you?
1. Complete Marketing Automation 2. User Behaviour Analytics

Abhishek M.
Star Rating: 4.5

What do you like best about the product?
- Easy for any channel campaign setup and execution - it's detailed and indepth analytics gives marketer as well product team on how the campaigns are performed and what next action to be taken

What do you dislike about the product?
- Flows should be transferred from UAT to LIVE setup in one click. Currently this is not available - there should be option to edit the user profile in the panel itslef

What problems is the product solving and how is that benefiting you?
With Moengage we are able to nudge the customer while they are dropping off any stage across web and app

Mahima J.
Star Rating: 4.5

What do you like best about the product?
The kind of user flows and funnels that can be tracked are really nice for insights. The user experience as an administrator is very good. The new features that they come up with.

What do you dislike about the product?
The plugins dont have much support on flutter in Ios build, facing issue with the notifications. Other than that i think they are coming up with solutions for the problems.

What problems is the product solving and how is that benefiting you?
I have started understanding what problems are there in the user journey flows. I understand the drop offs and also how can those be solved and improved in the coming features.

Valerie M.
Star Rating: 5

What do you like best about the product?
Good account management and support team! They are always ready to assist with any inquiry or concern. The MoEngage platform is highly intuitive and has comprehensive tools to help us connect with our customers effectively.

What do you dislike about the product?
The learning curve for MoEngage can be steep, especially for those who don't have experience in marketing automation. With the many documentation and resources available, some users find it challenging to get up to speed.

What problems is the product solving and how is that benefiting you?
Through MoEngage we will be able to move out of the manual process of selecting customers and sending out the communication for each part of the journey. MoEngage simplifies this process for us and we will only use one platform for all our communication.

Anukaul G.
Star Rating: 4.5

What do you like best about the product?
It is a CRM with segmentation, analytics and multi channel marketing capabilities

What do you dislike about the product?
The cost is higher than other CRM alternatives which is a negaitve point

What problems is the product solving and how is that benefiting you?
1. Segmentation Analytics 2. Marketing Analytics 3. Cohort Analysis

GAURAV K.
Star Rating: 4

What do you like best about the product?
It is a platform that we are using for customer onboarding as well as customer retention. Because with MoEngage you get all the different communication channels from SMS to WhatsApp to IVR Callings. Apart from that, you have a proper analytics setup which helps you to understand the user journey on your platform and then work on the strategy of targeting them.

What do you dislike about the product?
The only thing I dislike or complain about is that it has a lot of data discrepancies and also it takes days to load the data passed by events which do not help our or anyone's business. The support team is always clueless regarding this kind of issue.

What problems is the product solving and how is that benefiting you?
With MoEngage, we have started reaching our customers with various offers or when we are launching any new product via SMS, Push Notifications, WhatsApp, IVR, AND Email. And we have increased our user retention along with increasing our sales revenue. There is a lot more to achieve with this tool.

Simran K.
Star Rating: 4.5

What do you like best about the product?
It is a complete package of all CRM tools with machine learning and AI tool fascility

What do you dislike about the product?
I dislike the integration part as it looks a bit complicated sometimes

What problems is the product solving and how is that benefiting you?
1. Daily Markting Campaigns 2. User Journeys and User Flows 3. Dashboarding

Murali K.
Star Rating: 4.5

What do you like best about the product?
MoEngage allows us to create personalized campaigns for their customers based on their preferences, behavior, and past interactions. Also it enables multiple channels, including email, push notifications, SMS, in-app messages, and web push.

What do you dislike about the product?
MoEngage can be quite expensive. Its not best suited for entry-level products. Product learning is bit hard for a new person. But documentation will help you to master it.

What problems is the product solving and how is that benefiting you?
Moengage allows us to create personalised campaigns in multiple channels like SMS, Push, Whatsapp, email. It also has automation tools we were able to create campaigns for our users that converts a lot

Verified User in Financial Services
Star Rating: 5

What do you like best about the product?
MoEngage allows us to reach out to all our users over various channels (email, push notification, and within the app), all dictated by events and properties that are easy to configure. It has helped our Product and Marketing team to effectively target communication relevant to different user cohorts.

What do you dislike about the product?
MoEngage could improve more upon its functionality to generate Insights from the events we pass to it, but since we use it as an Engagement tool and not an Analytical tool, this has not been much of a concern.

What problems is the product solving and how is that benefiting you?
MoEngage helps us reach out to our users through various channels in one place, and is a user-friendly platform that is used by our Product and Marketing teams to communicate with users effectively.

ankur p.
Star Rating: 2.5

What do you like best about the product?
Smooth option for leads nurturing and flow creation for higher conversion

What do you dislike about the product?
Sometimes, data tracking and duplicity caused a high MTU, which resulted in an increased invoice amount.

What problems is the product solving and how is that benefiting you?
Nurturing leads on the activity basis

Wisagiyansyah N.
Star Rating: 4.5

What do you like best about the product?
We have to get the data in real-time with the event setting in my application. Then we have to see data marketing performance, and if performance marketing is not good, we retargeted the customer again with a multiplatform marketing blast system.

What do you dislike about the product?
We don't have to update the data with API, just implementation data form js only; if the data is transactional, we have implemented it from the API backend, and the application can be compelling.

What problems is the product solving and how is that benefiting you?
We have automatic blast campaign based on data customer behavior, and we can implemented campaign to customer online and offline

Mya H.
Star Rating: 5

What do you like best about the product?
Most helpful is strong team behind MoEngage. They are committed to help us deliver the best experiences to consumers.

What do you dislike about the product?
Based on my experience, journey analytics dashboard and onsite messaging functions could be improved a lot better in MoEngage.

What problems is the product solving and how is that benefiting you?
MoEngage solves mainly customer engagement challenges such as low user engagement, conversion, and limited customer insights issues. It allows us to engage with our customers efficiently through various channels, deliver personalized messaging, and gain valuable analytics.

Rishabh S.
Star Rating: 4.5

What do you like best about the product?
It helped me in setting up campaigns, push notifications and emails

What do you dislike about the product?
I find some features like content recommendation and personalization little difficult

What problems is the product solving and how is that benefiting you?
It helps us in conversion and renewals

Nazeeb A.
Star Rating: 4

What do you like best about the product?
Better Analytics, Data management, and Customer support are the best things which I've experienced about Moengage, when compared to the other leading tools in the market.

What do you dislike about the product?
I personally felt that MoEngage's onboarding journey for a new user is a little bit harder. It might be because of the new interface and the arrangement of the new features set.

What problems is the product solving and how is that benefiting you?
MoEngage is bridging the gap between the product and it's users in an efficient manner. Also they're highlighting the users' path and loopholes to fix it in a better way.

Sushil S.
Star Rating: 5

What do you like best about the product?
Great Support System from Vishvesh & his team, Quick responses, and Amazing product to keep your customers engaged on your platform. Better product features from any other SaaS tool.

What do you dislike about the product?
Nothing as such, did not face any challenges.

What problems is the product solving and how is that benefiting you?
MoEngage is helping us to communicate with our customers in a very efficient manner. It helps to solve our retention problems, i.e, it helps to send out communications in real time to 99% of our user base. It has the best features such as Push Amp. which solves our problems with OEM devices.

Aanchal S.
Star Rating: 4.5

What do you like best about the product?
MoEngage helps me in day-to-day campaign and marketing activities and then I can analyze and improve my performance also. It is a complete CRM portal.

What do you dislike about the product?
I think some features are complicated to use and overall the pricing is higher than other competitors.

What problems is the product solving and how is that benefiting you?
1. Day to Day Email Campaigns, Onsite ad In-App campaigns, Push notifications 2. User Segmentation and cohorts. 3. Analysis and prediction.

Gaurav S.
Star Rating: 3.5

What do you like best about the product?
1. Marketing Campaigns Setup 2. Campaign Dashboards and Analytics

What do you dislike about the product?
1. High Cost 2. Difficult Integration 3. Slow user support

What problems is the product solving and how is that benefiting you?
1. It helps me in Marketing and Data Analytics

Swati S.
Star Rating: 4

What do you like best about the product?
MoEngage is a complete package for my all customer life cycle needs where I can Plan, Execute and Analyze my campaigns all at once

What do you dislike about the product?
What I don't like about MoEngage is sometimes its complicated to use and yes it is expensive than others

What problems is the product solving and how is that benefiting you?
1. Helping me to set up campaigns - Push, Onsite, In-App, and Email 2. Giving me all my customer insights in one place 3. Helping me set up automated user journeys

Reshma M.
Star Rating: 4.5

What do you like best about the product?
The Analytics part is so good for getting a clear view. And the best customer support service from the mo Engages team. The team used to update us twice weekly.

What do you dislike about the product?
Better to add some more customization in push notifications. Sometimes, the In-App banner is not working with our product. And the click rate has to improve a little.

What problems is the product solving and how is that benefiting you?
MoEngage helps us to analyze the data of our users who have already installed our application. And we can share our campaigns according to their segmentation and behavior.

Yash G.
Star Rating: 4.5

What do you like best about the product?
Helps me set up daily marketing campaigns, marketing analytics

What do you dislike about the product?
Sometimes the cost is high for some features and integration is not too easy

What problems is the product solving and how is that benefiting you?
1. Campaign Management 2. Data Analytics 3. Marketing Dashboarding

Lakshya S.
Star Rating: 5

What do you like best about the product?
MoEngage provides the best segmentation and is a tool that I would recommend my peers to have for the great customization that it offers in the campaign section.

What do you dislike about the product?
Although there are a few really helpful features but the way MoEngage gives response to them could be upgraded, and we users could be left with more enhanced usability. Those features could include User Paths.

What problems is the product solving and how is that benefiting you?
MoEngage, for me, is dedicated to helping with campaign creation for all channels, analytics for segmentation, and behavior option better to understand user lifetime and actions in my app.

Bhupinderr R.
Star Rating: 4

What do you like best about the product?
Helps me in multi-management of all my marketing and growth campaigns

What do you dislike about the product?
As a non technical user it was difficult to understand technical features sometimes

What problems is the product solving and how is that benefiting you?
Helped us to solve subscriptions marketing

Kaustav B.
Star Rating: 4.5

What do you like best about the product?
1. Daily Campaign Management 2. Dashboard Management 3. Marketing Analytics and User Cohorts

What do you dislike about the product?
1. Expensive MoEngage Features 2. Sometimes the CRM hangs

What problems is the product solving and how is that benefiting you?
1. Helping me in Product Marketing and Growth Marketing 2.Campaign Management and User Segmentation

Piyush C.
Star Rating: 4

What do you like best about the product?
1. Campaign Dashboard 2. Revenue Analytics 3. Marketing Analysis

What do you dislike about the product?
I don't like the attribution window as it seems confusing and ambiguous

What problems is the product solving and how is that benefiting you?
1. Marketing Analytics 2. Data Reporting and Analysis

Jatin B.
Star Rating: 4

What do you like best about the product?
You can quickly start your 0-1 Marketing automation journey with Moengage. It helps you track events and create RFM segments that help you quickly catch low-hanging fruits.

What do you dislike about the product?
MoEngage works well for pre-defined tasks. However, when creating many new processes, the workarounds may not be as optimised or smooth as the Pre-Defined parts are.

What problems is the product solving and how is that benefiting you?
We want to engage our customers with MoEngage, We want to educate users about our product and bring them back so that they can use it more efficiently.

Sampurna S.
Star Rating: 5

What do you like best about the product?
Moengage has surely helped us gauge our customers better, through the platform we have been able to keep a tab on our metrics and worked in a more focused fashion when it came to our marketing efforts.

What do you dislike about the product?
With the number of features the platform offers a marketeer, we can hardly say we dislike anything about the tool.

What problems is the product solving and how is that benefiting you?
Helping understand our customers better, giving us a verified view of customer journeys, helping us predict buyer purchase behaviour, and create awareness in our customers about our offerings.

Apratim S.
Star Rating: 4.5

What do you like best about the product?
I use MoEngage custom dashboards and analytics on a daily basis for reporting. Sherpa functionality helps in scaling campaigns with the best performing variant.

What do you dislike about the product?
GUI can be improved, for longer flows multiple scrolls are required to check the nodes. Freedom to place the nodes whenever we want can help even in horizontal alignment.

What problems is the product solving and how is that benefiting you?
Ability to analyze cohorts and directly deploy campaigns from the dashboard helps to streamline the workflow. Moengage reports are indepth and cater to daily reporting metrics.

Ray .
Star Rating: 5

What do you like best about the product?
Moengage is a user-friendly tool that helps us create a more comprehensive strategy for reaching our customers. Thus, Moengage help us bring more growth and communicate better with our customer throughout all their journey.

What do you dislike about the product?
Some minor functions still feel missing on Moengage, but they're truly listening to our feedback and strive to give the best experience throughout their products.

What problems is the product solving and how is that benefiting you?
Customization and Personalization in terms of communication throughout our platform, ease of use, especially on A/B testing our communication channels such as email, push notification and In-app.

Jeet D.
Star Rating: 4.5

What do you like best about the product?
1. Campaign Management 2. Marketing Analytics 3. User Segmentation

What do you dislike about the product?
1. Some features are expensive 2. Sometimes there is a lag in customer support

What problems is the product solving and how is that benefiting you?
1. Daily Email, Push and Onsite Campaigns 2. Marketing Analytics and Dashboarding

Maria D.
Star Rating: 5

What do you like best about the product?
Channel : Push notifications, Email, Flows, OSM. analytics and Segmentation

What do you dislike about the product?
Nothing. So far , We are happy with the Moengage Product and services

What problems is the product solving and how is that benefiting you?
We have used Moengage More than 1 Year, and it's so helpful. We can engage our users with omni-channel marketing and we can send campaigns based on their behavior, based on user attributes and we can analyze them as well through Moengage Analytics. Aside from the powerful platform, the service is very good as well.