Joshua C.
Star Rating: 3.5

What do you like best about the product?
I love how user friendly it is. It has a lot of customization options and features. Giving us the abiliity to use it as a replacement to Lead Pages with much more functionality and customization options.

What do you dislike about the product?
They have changed their model over the years and increased pricing drastically. Fortunately, they have been easy to work with and have helped us with our needs. We have stayed with them. Our goal was to have a simple tool for creating sales pages and lead pages. This gives us that tool.

What problems is the product solving and how is that benefiting you?
It gives us the ability to spin up quick lead pages and sales pages. We are able to duplicate pages we have built and easily create new ones for our business. This has been a valuable tool.

Bao T.
Star Rating: 3.5

What do you like best about the product?
The ability to add multiple domains was a welcome surprise. It made managing and organizing my projects a breeze. Whether I needed to analyze different websites or test various campaigns, the flexibility offered by this feature ensured seamless integration and efficient workflows. The A/B testing feature proved to be a game-changer. It allowed me to effortlessly compare different variations and determine what worked best for my needs.

What do you dislike about the product?
One of the most frustrating aspects was the presence of random bugs within the product. These unexpected glitches not only disrupted my workflow but also eroded my confidence in the product's reliability. It was disheartening to encounter these issues repeatedly, as they hindered my ability to use the product effectively and efficiently. When I reported these issues to the support team, the resolution process often seemed slow and prolonged. The delayed bug fixes only prolonged my frustration and hindered my productivity. Additionally, I found it disappointing that it seemes to have multiple ongoing problems. It gave the impression that the development and maintenance of the product were not given adequate attention.

What problems is the product solving and how is that benefiting you?
The A/B testing feature provided comprehensive insights, enabling me to optimize my strategies and achieve better outcomes. Another standout feature was the heatmap functionality. While occasional bugs were present, they did not significantly hinder the overall performance of the heatmap. It provided valuable visualizations of user interactions and behavior.

Isaac M.
Star Rating: 5

What do you like best about the product?
Instapage makes it incredibly easy and fast to launch high-converting landing pages, with all the integrations and tools we need to track and test the campaigns. As a web developer, I appreciate some of the extra tools and widgets they have for custom domains, inserting scripts, and pushing the pages easily to Wordpress.

What do you dislike about the product?
Instapage is not easily used as a complete website, and although you can set a landing page as your homepage in Wordpress, it's more ideal for one off campaigns. I also find configuring the email notifications clunky, as having to toggle back and forth between different areas of the website means you lose your place from where you were and you have to go find the folder/project you were working on again.

What problems is the product solving and how is that benefiting you?
Instapage allows us to quickly launch landing pages and run Google Ads to them without needing to use our client websites, which can often be slow, clunky, and it takes a while to get access.

Sam L.
Star Rating: 4

What do you like best about the product?
Easy to use with zero technical knowledge or background. Enough features to build attractive and modern landing pages that look like native pages to your website. Templates make it very easy for new marketers or those not experienced with designing and building web pages.

What do you dislike about the product?
Some of the controls are not as helpful as they could be, e.g. the process of adding a hyperlink to text is not intuitive. Some features are also missing, e.g. having global code snippets/Google Analytics tags for all pages without having to set for each one.

What problems is the product solving and how is that benefiting you?
Instapage gives us the ability to build landing pages very quickly in a matter of hours requiring only one person's effort, instead of a process taking days, weeks or longer involving designers and web developers. It significantly reduces the time and labor overheads of developing digital marketing campaigns where landing pages are a required component.

Zack W.
Star Rating: 5

What do you like best about the product?
Instapage makes it very easy to make professional landing pages that convert at a very high rate. I love how much freedom you have to move things around design-wise instead of being locked into a template like other landing page builders. I also love the heat maps and the data you get back. Very good product.

What do you dislike about the product?
I don't like that they limit you to 30 total pages. To get 60 pages, they double the price without any discount and make you pay a full year in advance. This makes agency owners like myself look to other platforms for various tasks. There should be an agency rate with unlimited pages (like ClickFunnels has). I would pay more for an agency rate, but I'm not willing to go 30 pages at a time paying a year in advance.

What problems is the product solving and how is that benefiting you?
Instapage helps me quickly build professional landing pages for lead generation. It's easy to A/B test and duplicate pages for other offers. This helps me get strong results for my clients at scale.

Maggie H.
Star Rating: 5

What do you like best about the product?
When we started looking for a replacement for our previous clunky landing page builder, Instapage stood out from the competition. And then, when we started having conversations with them, they blew them out of the water! Our engagements with the team are informative and helpful in completing our goals. When working through challenging projects, they are willing to jump on calls even weekly to ensure we get the help and support we need! And the product itself is user-friendly. We had a landing page up and running within one day! Plus the heatmap...we love the feedback we get from the heatmap!

What do you dislike about the product?
The analytics leave a little to be desired. But in the short time we have been with Instapage they have consistently been adding new analytic features, so it is getting better!

What problems is the product solving and how is that benefiting you?
Instapage is helping us better connect with our consumers through visual storytelling on our landing pages. Our webpages focus on being more informative, so the visual storytelling of our product (education) is essential for our lead generation.

Verified User in Retail
Star Rating: 3.5

What do you like best about the product?
We love instapage! Seriously a game changer for all of our marketing departments.It's helped us realized that we don't need to rely on pricy designers for every business need can have full in house creative control without the hassle of long wait times from agencies.

What do you dislike about the product?
On occasion, instapage can be slow and have a few glitches on the platform. However, the support team is always quick to respond and willing to help out with any problem that may arrise.

What problems is the product solving and how is that benefiting you?
Instapage is solving the problem of creating beautiful and effective landing pages for various advertisements quickly and cost-effectively. This benefit is a game-changer for media buyers like myself. Previously, creating high-quality landing pages often required outsourcing to designers or using complex tools, which could be time-consuming and expensive. With Instapage, I can effortlessly design and customize landing pages that not only look stunning but also have a track record of converting well. The ease of use and intuitive drag-and-drop interface allow me to create professional landing pages in a matter of minutes, saving me valuable time and resources

Kaitlyn S.
Star Rating: 4

What do you like best about the product?
We used to utilize Unbounce Pages for years, we then switched over to Instapage in 2021 and it has changed how we do our marketing and strategizing! It's been an improvement!

What do you dislike about the product?
I wish the overall Ui/Ux of the platform was better, there are definitely somethings that can be improved upon.

What problems is the product solving and how is that benefiting you?
They solved our problem with Global Blocks. We never had that with our prior service and it has definitely benefited us when we have to update Copyright years at the end of every year

Gina B.
Star Rating: 4.5

What do you like best about the product?
Designing and creating the landing page is fairly simple. Drag and drop system that works well. We haven't had many hiccups at all. Adding css or custom html is easy as well.

What do you dislike about the product?
Pricing isn't very transparent if you need a large number of landing pages. The basic plans are laid out, but anything over the basic number is hidden and you have to guess if the number of pages you need is worth it. Analytics could be a little more robust as well

What problems is the product solving and how is that benefiting you?
We run Google ads to dedicated landing pages that are built to match our ads. Having this capability has let our Google ad score rise and made our CPC go down significantly.

Marianna D.
Star Rating: 5

What do you like best about the product?
Instapage is very easy to use and the design of the landing could become very attractive if you learn the basics.

What do you dislike about the product?
The only thing I dislike is the communication with the Italian registrar service that sometimes takes longtime.

What problems is the product solving and how is that benefiting you?
Instapage let us to build vertical landing pages useful for our segmented business and let us to increase profits.

Maryn B.
Star Rating: 3.5

What do you like best about the product?
I fell in love with Instapage 7 years ago when I was looking for a landing page platform because the do-it-yourself setup was so slick and flexible. I have never used a template - not even a single time - but have created maybe 100 landing pages or more for various events, resources, trainings, websites and so on. As Instapage went big on enterprise mode I have roadtested several other platforms but simply couldn't get the same kind of functional flexibility that Instapage provides.

What do you dislike about the product?
For me, it was a hard turn ini the wrong direction when Instapage went all in on enterprise mode. The price went way up to justify a whole host of very high-level upscale features that my teensy microbusiness didn't ask for and would never use. If I were entering the landing page building world now I would never go with Instapage on price alone. That said, I haven't been motivated to take all my landing pages anywhere else .... yet.

What problems is the product solving and how is that benefiting you?
I am using about 2% of Instapage's features. Basically they have turned to big enterprise mode and I'm not there. They've made it clear they are no longer aiming to serve the very small businessperson. For me, the do-it-ytourself functionality of their landing page builder is still a big plus for me but I suspect I'm in a tiny minority.

Kuo B.
Star Rating: 4.5

What do you like best about the product?
Well, good quality and easy operation, have to say it is an excellent tool for making landing pages. Moreover, I am quite impressed by the customer support, those people are amazing.

What do you dislike about the product?
It cannot be considered as a dislike or weakness, It is more like my personal issue. Maybe it is just because that I am quite new to Instapage, but I find it difficult sometimes to deal with problems such as custom domain settings and DNS records kinda thing.

What problems is the product solving and how is that benefiting you?
A couple of weeks ago I had some issues with my landing pages, not being alive because there is no CNAME record for my subdomains. And through customer support, I was told that In order for Instapage to be able to host my landing page, a CNAME record that points to Instapage's server is also necessary, so I will need to go back to my domain registrar to make a CNAME record that is pointed to secure.pageserve.co. I mean the problem didn't get solved immediately but I was told where the problems came from, so I could contact my domain registrar to solve my problems. So thanks.

Filipe M.
Star Rating: 4.5

What do you like best about the product?
a complete tool and very easy to operate. we have been instapage customers for over 5 years and we have always had very positive results.

What do you dislike about the product?
it has a high price, however, with all its features it is worth it

Recommendations to others considering the product:
I've used other tools for creating landing pages, but none are as complete as Instapage. Despite its price being a bit high, it ends up being the best option when considering its entire suite of features.

What problems is the product solving and how is that benefiting you?
Instapage solves our landing page creation problems with a powerful creation and marketing tool, it has measurement functionalities and the publication method is very intuitive

Duncan M.
Star Rating: 4.5

What do you like best about the product?
Customer support is fantastic. They responded very quickly to my issue and were able to correct it. Thanks again Instapage

What do you dislike about the product?
The mobile editor working with small elements, alignment and sizing can be frustrating.

Recommendations to others considering the product:
Instapage helps us scale clients fast. Global blocks speed up productivity. It’s quick to pick up for new team members. Page speed is so important and the Instapage framework is fast and consistently beats client pages on other platforms. Landing page builders have their pros and cons but Instapage wins for our needs. We can build great-looking pages fast. It supports custom coding so opens up a world of e-commerce possibilities.

What problems is the product solving and how is that benefiting you?
Productivity. It’s quick to pick up for new team members. Page speed is so important and the Instapage framework is fast and consistently beats client pages in other platforms. Ability to add features with custom code.

Mohammed J.
Star Rating: 4.5

What do you like best about the product?
Managing landing pages and their leads and dashboard of leads, and A/B testing

What do you dislike about the product?
Customer support for India region, request to more quick access and help

What problems is the product solving and how is that benefiting you?
One man can handle with out any backend developer requirements, just need some design and basic knowledge, we can save some man power.

Tamerra C.
Star Rating: 4.5

What do you like best about the product?
Instapage has made the process of creating landing pages easy for anyone. From our beginners to our advanced team members, we have been able to design great-looking pages that are effective at converting and bring a great ROI. The usability of instapage is easy, functions well for the most basic needs, and allows us to create pages to our specifications.

What do you dislike about the product?
We would like to see more customization options, the platform is limited in its usage, and the most recent updates have caused some annoying glitches that cause the screen to jump around.

What problems is the product solving and how is that benefiting you?
We use instapage to see where designs are not working well and make the necessary adjustments. It allows us to see the results and get a better ROI for each of our clients.

Thiago A.
Star Rating: 5

What do you like best about the product?
The best thing about Instapage is that it allows us to create layouts without limitations with the drag and drop tool and even allows us to add or edit custom CSS, JavaScript and HTML codes. The HubSpot integration is also a valuable feature for everyone here on my marketing team.

What do you dislike about the product?
Sinto falta de recursos nativos para criar animações e transições entre as seções da landing page sem precisar usar códigos.

What problems is the product solving and how is that benefiting you?
Instapage solved a big problem that we had here at the company, which was the fact that the performance of our landing pages was below ideal for Google's Core Web Vitals. After we started using Instapage to create Landing Pages, our performance in ad campaigns improved a lot.

Joe V.
Star Rating: 4

What do you like best about the product?
At our marketing agency, we've tried out several landing page builders and Instapage is clearly best in class.

What do you dislike about the product?
The billing team can be a little surly sometimes, but overall the customer support has been helpful.

What problems is the product solving and how is that benefiting you?
Instapage helps our agency develop high quality landing pages customized to our audiences' search interests, increasing our conversion rates for our clients.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
For the most part, it is easy to use (intuitive interface) with all the functionality we needed. Customer support has always been responsive, but we haven't had many issues. Overall, it works great.

What do you dislike about the product?
A while back they increased their prices and moved to a higher-touch service model. We didn't need that and weren't using the platform for traditional landing pages designed to convert sales leads, so ultimately we had to cancel as it was too expensive for how we were using it.

What problems is the product solving and how is that benefiting you?
We first started using Instapage so we could redirect users from one of our software solutions to 1) view promo info, and 2) send data appended to the URL along with new data from Instapage to our CRM.

Verified User in Medical Practice
Star Rating: 5

What do you like best about the product?
I've been a lrimiym acccount holder with Instapage for about 8 years. They make building and maintaining dozens of pages easy as possible. I love the global blocks that update a block on dozens of websites from only one edit.

What do you dislike about the product?
I wish the have the pricing they used to have 8 years ago.

What problems is the product solving and how is that benefiting you?
I need a platform I can admit myself to tune in the content without engaging others who are more technical but don't understand my vision.

Verified User in Transportation/Trucking/Railroad
Star Rating: 4.5

What do you like best about the product?
There are a ton of modules to choose from, but not so many that you get choice paralysis! Thats the primary leg up against some of the other builders out there. I also appreciate the excellent functionality for looking at mobile vs desktop versions and the simple collaboration tool to collect comments on pages in progress (especially from people who don't have an account). You can make a ton of customizations as well – and fast. Strong AB testing feature as well.

What do you dislike about the product?
I wish you were able to differentiate mobile vs desktop experiences further. For example, there's no way to have items that ONLY appear on mobile but not desktop (the alternative is possible). Further, I wish it was a bit stronger in helping ensure mobile optimiation – while I know most people are using these landing pages from paid sources, I'd also like my landing pages to be easier for Google indexing.

What problems is the product solving and how is that benefiting you?
We needed easy-to-build, highly replicable landing pages for my company's extensive collection of apps. We're driving paid and direct traffic here to allow people to learn about our apps/services and download.

Davide B.
Star Rating: 4

What do you like best about the product?
Instapage is by far the best tool I've use to ideate, design and scale landing page creation. Super easy to use for no coders. The interface is very easy to use and I love the fact that you can share pages with stakeholders in one click.

What do you dislike about the product?
The A/B testing feature is still not that advance

What problems is the product solving and how is that benefiting you?
Scaling landing page creation without the need of a developer

Daniel C.
Star Rating: 4

What do you like best about the product?
No code is required, and it is easy to connect with Wordpress and other CMS. The experiments are also very good without the need to do it in either google analytics or meta.

What do you dislike about the product?
Lack of chatbot solutions, the price is very high against the competitors. It has glitches with the new google analytics; the documentation is not updated, and while support is good, the

What problems is the product solving and how is that benefiting you?
Human resources, extra people in the team that can be tackled by the tool and the reliability that comes with it.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
How easy it is to link instapage pages to domains for google adwords landing pages. It's very simple. I love how intuitive using Instapage is. I needed almost no guidance for the basics. Google Ads seems to really like instapage's design elements so it's definitely my go to platform. I really like the page preview feature, it makes sharing pages to clients very easy and they're able to comment on things they like or don't and I can then resolve those comments once the edits are made and resend. They're able to see what their comments were and the changes made as a result which makes proofing a page very easy.

What do you dislike about the product?
ADA compliance doesn't seem to be a standard and that's something that's needed in today's day and age so I had to figure out a workaround on it. Occasionally I go to publish changes and if I've brought up a number of preview windows the changes don't publish. Had it happen today where I made changes to a page and had to redo most of them because the changes didn't stick. This is pretty easily worked around though by not generating tons of page previews.

What problems is the product solving and how is that benefiting you?
As I mentioned above, having clients proof-read and approve pages that have been put together is easier on Instapage than on other platforms due to the comments feature.

Sarah R.
Star Rating: 4

What do you like best about the product?
- Support is always available - The pages are easy to make, with the design elements being pretty straightforward - I have been able to make pages quickly using the 'duplicate page' tool

What do you dislike about the product?
- Sometimes uploading pictures glitches - There is a glitch in the connecting of thank you pages that has yet to be resolved - The new changes are not super straightforward - The backgrounds should be easier to place/crop

What problems is the product solving and how is that benefiting you?
Instapage is helping me solve the issue of building landing pages for our marketing clients. Their websites can sometimes have a pretty rugged design, and the ability to create my own designs is excellent.

David W.
Star Rating: 5

What do you like best about the product?
Instapage is designed to convert leads by focusing the CTAs on a landing page in a seemless, versatile and super insightful way. erasethecase.con proudly uses instapage!

What do you dislike about the product?
There are some functionalities from say wordpress that cannot be applied into the landing pages, especially features like a google review carousel.

What problems is the product solving and how is that benefiting you?
Funnel optimization and data feedback loops

Verified User in Marketing and Advertising
Star Rating: 4.5

What do you like best about the product?
The clean, simple editor that does not try to over-automate and invariably makes things more difficult. Editing is extremely fast and there are far lass janky discrepancies between desktop and mobile compared to Unbounce.

What do you dislike about the product?
I would like to be able to universally apply lead alerts, integrations, etc. across all my landing pages rather than having to do them on each page individually.

What problems is the product solving and how is that benefiting you?
Getting pages out fast with a high level of design consistency. Cumbersome "smart builders" often just get in the way and make things ultimately harder to use.

Jon G.
Star Rating: 4

What do you like best about the product?
Instapage allows you to create so many different variations.

What do you dislike about the product?
You should be able to make an edit and publish the page without it creating a new version for analytics and heatmaps. If I'm changing the price of a product that shouldn't trigger the new version. Let us decide. I realize that any change you make could increase conversions, but some edits I would like to determine how important it is to my page.

What problems is the product solving and how is that benefiting you?
Helps me churn out a large number of landing pages by duplicating.

Adrien F.
Star Rating: 5

What do you like best about the product?
I enjoy using Instapage. Instapage allows me to design beautiful landing pages without needing a developer or coding knowledge. I can quickly create stunning and highly-converting landing pages with simple drag-and-drop capability. There are more than enough templates for every sector or necessity, making it simple to design your landing page with the page content cues already in place. Interacting with email marketing, CRM, and other systems is pretty simple. The A/B testing function is handy and very efficient. For me, Instapage is (—by far) the most user-friendly landing page builder I've come across.

What do you dislike about the product?
When you view a desktop LP layout on mobile, it frequently does not operate properly! This feature, in my opinion, needs a lot more significant improvement. Aside from that, everything else is fantastic.

What problems is the product solving and how is that benefiting you?
It's tough for me to pick a favorite Instapage feature because there are so many. From my opinion, the most remarkable feature that makes me rely on Instapage is that they provide excellent integrations with a broad range of other platforms.

Safell S.
Star Rating: 5

What do you like best about the product?
Instapage is truly great because you can use it intuitively, and it gets the job done. What I was really impressed about was their customer service, I tried their live chat for the first time and it was incredibly quick in response and I got the assistance I needed.

What do you dislike about the product?
The conversion tracking on the platform itself is not super insightful. The 'links on page' are also not accurate or at least they are a bit confusing. Another thing is in terms of image features, it would be great if we could add text on top of pictures and overlay.

What problems is the product solving and how is that benefiting you?
Creating landing pages without the need for code, and easily editable. That benefits me because I don't need the help of our developer to do my job, and I can get landing pages out fast.

Verified User in Higher Education
Star Rating: 4.5

What do you like best about the product?
The ease of creating pages without any prior knoweldge to code along with the analytics which are provided on the dasboard after logging in. This comes in addition to the great support you get from the team!

What do you dislike about the product?
There are more aspects that can be added to the dashboards in means of analytics. the UI looks great but there is a hiuge room for improvement there. Overall, it is mostly cosmetics.

What problems is the product solving and how is that benefiting you?
Marketers within the department and first day joiners can easily get on with their tasks to create any sort of landing pages, personalisations or even A/B testings.

Seyf N.
Star Rating: 5

What do you like best about the product?
I love how simple it is to create landing pages at scale. You don't need to be a developer to create landing pages at scale. Integrating your domain is also super easy as well.

What do you dislike about the product?
I just wish that they had a few more features instead of relying on finding javascript/css to make it happen. For example, a floating call button for mobile devices would be ideal. I also wish that the analytics included what types of conversions were fired off and going into more detail.

What problems is the product solving and how is that benefiting you?
It is helping us create landing pages at scale and to increase our turn around times for our clients. It has been a center piece for all of our Google ads campaigns and has helped increase our conversions for our clients.

Verified User in Marketing and Advertising
Star Rating: 3.5

What do you like best about the product?
It was quick and easy for us to create various landing pages for our campaigns. Integrations with third-party tools (such as Google Analytics) were easy to connect.

What do you dislike about the product?
Support for connecting to GA4 was not yet available for the landing page we created. With GA4 around the corner, it would have been nicer for this integration to have been completed sooner.

What problems is the product solving and how is that benefiting you?
It solved the problem of being able to generate landing pages quickly for our various campaigns. The need to get a page created very quickly was a requirement for us and Instapage fulfilled this requirement.

Simran S.
Star Rating: 0

What do you like best about the product?
The tools is fine. It allows you to build landing pages quickly and quite easily.

What do you dislike about the product?
They cancelled our account, while there's no payment issue, without notifying us and are hard to reach (emailing is the only option). This is absolutely unacceptable behavior and some of our most important pages are now offline.

What problems is the product solving and how is that benefiting you?
It helps us get in leads through our ad efforts.

Molly G.
Star Rating: 4

What do you like best about the product?
- Easy to design pages - Drag and drop is easy to use - Provides many pre-created blocks for you to use - Easy to collaborate with others on your team - Wide variety of possibilities that you can create

What do you dislike about the product?
- Optimizing the pages once you've put together your outline is not intuitive and can be difficult to do without assistance - Needs more tutorials for first-time users

What problems is the product solving and how is that benefiting you?
On our websites, our PDPs are not able to be customized at all; therefore, Instapage is very useful for us because we can create landing pages which are specific to campaigns or to an offer that we are promoting.

Laura R.
Star Rating: 4.5

What do you like best about the product?
Il tool e facile e veloce, intuitivo al massimo! È completo e la dashbord analytics di facile intuizione! Davvero una semplicità rara! Inoltre le analitiche sono perfette

What do you dislike about the product?
l'unica pecca è l'incomoletezza dei tool e la difficoltà di uso di sistemi esterni: mancano quindi gallerie immagini, un sistema di Mail Marketing o un filo più avanzato di Form. Inoltre manca la possibilità di inserire HTML raw

What problems is the product solving and how is that benefiting you?
Gallerie immagini da poter inserire all'interno della pagina! Non ne esistono e questa cosa è davvero problematica, soprattutto per pagine dinamiche come quelle che si possono creare

James W.
Star Rating: 2.5

What do you like best about the product?
Instapage is super quick to get into and easy to use. I really like the commenting and collaboration.

What do you dislike about the product?
Lacking a few styling options. For example, being able to adjust the spacing between items in a bulleted list, you can only adjust line spacing.

What problems is the product solving and how is that benefiting you?
We use it for quick campaign landing pages to avoid using anything requiring coding or other complicated tools.

Huw B.
Star Rating: 4.5

What do you like best about the product?
I like using Instapage as it lets me break outside of the conformity of our brand that we adhered to when using our CMS. The online help was also very prompt when I had an issue.

What do you dislike about the product?
I sometimes get frustrated when using the mobile design and some of the elements are not where I would imagine them to be (based on the desktop design).

What problems is the product solving and how is that benefiting you?
The issue is that my chosen font isn't displaying properly due to an issue with the Adobe API. As we have a standard brand font, it's a shame as we need to keep consistency across all content.

laura t.
Star Rating: 4

What do you like best about the product?
La cosa che più ho apprezzato di Instapage è la semplicità di utilizzo e la completezza da un punto di vista degli A/B test, della semplicità di tracking delle conversioni e dal costante miglioramento

What do you dislike about the product?
A livello grafico è molto scarso, non riesci a creare gallerie, a inserire video direttamente o a creare a livello scenico effetti che altre piattaforme prevedono. inoltre la sezione temi è molto scarsa.

What problems is the product solving and how is that benefiting you?
Vorrei che si potessero collegare più pagine con maggiore facilità. inoltre vorrei un sistema grafico un po' più avanzato

Verified User in Biotechnology
Star Rating: 4.5

What do you like best about the product?
It is simple, anyone can use it even if you have no experience with website creation. I expected to have to deal with different codes but no, its like using puzzles to create a picture you want or need.

What do you dislike about the product?
I wish it was easier to track clicks of pop-ups. I understand it needs to be connected to a platform that stores it, i just rather had it in one click and solved:) I understand it is not as easy as I would like it ot be or it wouldnt make sense then. S it is not a disaventage, just someting to figure out but ith help of instapge

What problems is the product solving and how is that benefiting you?
Creating landing pages fast and easily, with lots of useful and aesthetically pleasing templated and displays. Instead of hiring agency, we can handle it ourselves and it meets the needs.

Dane H.
Star Rating: 4.5

What do you like best about the product?
Our marketing team has little to no coding experience. So it was important for us to use a landing page tool that was simple and intuitive to use, an Instapage was just that. They were creating webpages right away with barely any training on the platform. It allowed them to focus more on what they do best. Also, Instapage's support team has always been very helpful and responsive when we've needed their help. Issues are resolved quickly and professionally which is all I can ask for.

What do you dislike about the product?
It's not the fault of InstaPage, but we were never able to successfully leverage the Personalization and Experimentation pieces of their platform. Those two areas did not come naturally for our team, and required more effort to implement than we could muster.

What problems is the product solving and how is that benefiting you?
It solved the problem of no-code web page creation for our team of graphic designers. It allowed us to spin up web experiences quickly, outside of our platforms templated pages.

Verified User in Financial Services
Star Rating: 4.5

What do you like best about the product?
Instapage is really easy to use and lets us publish webpages quickly and easily to wordpress without needing to know how to code anything. We primarily use it to to create landing pages with forms on them. Those forms then hook up to zapier and the entries gathered in various places. It's great

What do you dislike about the product?
Honestly its unclear how to use all the reporting and thats why we don't use it fully. would love to maybe get more information on this or instructions within the dashboard to make understanding it easier and faster. sometimes i just dont have the time to figure it out on my own.

What problems is the product solving and how is that benefiting you?
We needed a solution where anyone could jump in and create webpages that looked good without needing to know HTML or CSS. The interface is easy to use, intuitive, and gets the job done without being too fancy or having too many overwhelming features.

Dylan S.
Star Rating: 5

What do you like best about the product?
The platform is awesome and the support is even more awesome

What do you dislike about the product?
Unfortunately I can't send videos in live chat with support, but screenshots are possible

What problems is the product solving and how is that benefiting you?
I can create landing pages the way I want, down to the smallest detail

Verified User in Publishing
Star Rating: 4

What do you like best about the product?
Instapage gives us the flexibility to create exactly what we need for our marketing landing pages. There are page template options that give us a starting point for each page we build. The customer service is strong and very responsive. They also give great feedback on the layout and flow of pages as well.

What do you dislike about the product?
The analytics and heatmap tools are not as robust or useful as they could be. For example, you can't see how many clicks an element on a page received even if you enable link tracking on that specific element.

What problems is the product solving and how is that benefiting you?
Instapage allows us to create unique landing page experiences that are tailored to our specific marketing campaigns. It benefits us and our customers when we are able to add highly relevant information on a page-by-page basis.

Verified User in Computer Software
Star Rating: 4.5

What do you like best about the product?
The flexibility of instapage is top notch.

What do you dislike about the product?
The page experience limitations. You can only have so many pages and adding more is cost prohibitive for smaller companies.

What problems is the product solving and how is that benefiting you?
Creating landing pages on the fly for different marketing efforts

Kobi Y.
Star Rating: 4

What do you like best about the product?
Many features, easy to use. The only and best drag and drop landing page platform

What do you dislike about the product?
only the owner can see the plan limits some of the features are hidden the url names

What problems is the product solving and how is that benefiting you?
Creating a landing page easily and quickly. I don't need to wait for our creative team to create landing pages

Verified User in Non-Profit Organization Management
Star Rating: 4.5

What do you like best about the product?
Easy access, intuitive platform, good looking templates, super responsive + helpful customer service. Plenty of help articles.

What do you dislike about the product?
It's a but pricey, but it's a powerful, professional tool that will save your team time and stress long-term for new campaigns and concepts.

What problems is the product solving and how is that benefiting you?
It lets us quickly harness analytics, responsive layout, and campaign tools for any new initiative.

Verified User in Computer Software
Star Rating: 5

What do you like best about the product?
Instapage has top-class Support - It's not like you would need help every day, but our experience was very smooth whenever required. They are knowledgeable about their product and very responsive. As a tool, Instapage serves its purpose and beats the competition because of their vision and, again, Support to their client.

What do you dislike about the product?
Because of how Instapage folder structure works, you can enable different sets of permissions to users and on different workgroups. This is a good feature, but the only drawback is when I need to export Active Users and their level of access. Currently, it's not something that can be done via the backend. I would like to see this feature in their roadmap.

What problems is the product solving and how is that benefiting you?
We have great demand of standing-up landing pages from different parts of our organization, and Instapage allows us to enable our internal users to accomplish that. Our internal stakeholders can publish pages in minutes, whenever needed using our branded template in Instapage.

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Easy to build conversion focused landing pages, ability to scale for agency growth easily and get pages published without using up dev resources. Similar to Unbounce, but easier to use.

What do you dislike about the product?
Some limited design functionality, like no image sliders unless you pay for extra production hours. Would be nice to be a bit more customizable if needed for design elements.

What problems is the product solving and how is that benefiting you?
Helps our agency launch and test new CRO focused landing pages easily. Ability to improve conversion rates long term for clients. Helped clients grow lead volume.

Verified User in Hospitality
Star Rating: 5

What do you like best about the product?
The best upside is no dependency over Tech. One can design the page themselves and increase the revenue of the organisation. It is the best when you compare it to others in the market. The support system exceeds every expectation. They go beyond to solve the issues. It is overwhelming.

What do you dislike about the product?
The downsides could be that it just provides the desktop and Mobile view. We can add the iPad view as well. This will ease down the process of adjusting the alignment

Recommendations to others considering the product:
Please refer to Instapage if you are looking for such fancy customised Landing pages. The inbuilt tools give freedom to revolutionise your product. You can feel the change once you introduce Instapage to your work.

What problems is the product solving and how is that benefiting you?
We are solving the problem of hosting our Landing pages. It has increased the traffic to our products. The fancy page helps us introduce the problem along with solutions for the users who come to our pages looking for them.

Ana F.
Star Rating: 3.5

What do you like best about the product?
I like it because Instapage is designed to be user-friendly and easy to use, with a drag-and-drop interface and lots of templates and design tools that help users create professional-looking pages quickly and easily.

What do you dislike about the product?
I don't like instapage because it is a paid service, the prices don't satisfy me.

What problems is the product solving and how is that benefiting you?
Instapage can be a great choice for you, especially if you are looking for a convenient platform with many features and integrations.

Verified User in Marketing and Advertising
Star Rating: 4

What do you like best about the product?
Customization options, saving blocks, and organization of created pages. The support staff are particularly friendly and helpful. Instapage offers more customization options that other platforms I have used in the past, such as WordPress. Saving blocks is probably the best feature for allowing me to carry-over changes to other landing pages rapidly.

What do you dislike about the product?
There are numerous glitches present in the website, particularly on website creation. Glitches include image boxes locking in place after being cropped, a far-too-wide preview screen, and alignment/ adjustment issues. To better describe alignment/ adjustment issues, there are several instances on each page I create where a text/ image will only align 100% left or 100% right (Only two placement options and no way to center or adjust). These problems have a remarkable impact on my work, as the only thing that corrects these issues, so I can make forward with my work, is to leave instapage and reopen the document I was working on. Our team shouldn't have to do that with a fairly simplistic page design.

What problems is the product solving and how is that benefiting you?
Instapage is currently investigating missing comments left from our clients when we ask them to review/ edit the initial draft of the webpage we create for them. At present, the issue has not been resolved and the team is unable to find any errors or duplicate the error. This has a severe impact on my team, as we have a provider who left comments on 4 webpages and none of them saved and the helpdesk is unable to locate them. This has happened with two accounts now, both have had previous pages with us and have been able to comment successfully in the past with no issue. It would benefit my team by recovering lost comments as to avoid having to ask my client to repeat her work due to a glitch with instapage.

Parul J.
Star Rating: 4

What do you like best about the product?
My organization is using Instapage for the last many months and I have been working for the last 1 year. I found the templates very creative and engaging. The loading speed of the pages are also very fast.

What do you dislike about the product?
The alignment issue on Instapage - while creating the mobile version, sometimes the alignments get disturbed which takes a lot of time to correct. Few of the functionalities also needs to be added.

Recommendations to others considering the product:
If you are looking for a tool that is user friendly and allows you to create quick web pages to generate traffic and engagement in a short amount of time, you can go for Instapage. It is very easy to understand and good for beginners as well.

What problems is the product solving and how is that benefiting you?
We are getting good results and traffic on our web pages. We can create quick webpages on Instapage which are required for us to spread out information about our products.

Rhys D.
Star Rating: 4

What do you like best about the product?
The interface of Instapage makes it very easy to sort and organise campaigns, connect domains, and do all the necessary admin. The designer is pretty solid as well, and any custom requirements can be done with code.

What do you dislike about the product?
Can't change font sizes on the mobile and desktop individually. The mobile editor is also a little clunky, the auto convert tool does an okay job, but doesn't space elements consistently, so it requires a decent amount of customisation. Moving elements on the desktop view can sometimes distort and re-order mobile.

What problems is the product solving and how is that benefiting you?
Managing and grouping campaign landing pages and subdomains all in one easy location, without having to deal with custom hosting and website requirements.

Hao L.
Star Rating: 4.5

What do you like best about the product?
Lead management is the best. From dashboard overview to download and deletion, the working process has been designed with excellence.

What do you dislike about the product?
Nothing that I dislike but rather some areas for improvement, purely subjective. For example, introduce dark mode in the GUI and single sign-on capability.

What problems is the product solving and how is that benefiting you?
The solution solved my need to quickly execute form pages.

Verified User in Computer Software
Star Rating: 4

What do you like best about the product?
- Very easy to use and teach to others, immense flexibility - Good & responsive support team - Easy-to-use A/B testing function

What do you dislike about the product?
- Inability to add pages to folders from the search function is aggravating, and getting thumbnail images to render correctly is a chore. - Text formatting is handled is unwieldy: you can't convert text from headers to paragraphs and vice versa, because the Instapage builder treats headers and paragraphs as two different elements. - Lack of an out-of-the-box integration with Hubspot forms is annoying - Analytics can't be exported to Excel or Google Sheets, and nothing in the analytics view shows whether a page is currently published or not

What problems is the product solving and how is that benefiting you?
We lean on Instapage heavily to create landing pages for ads, as well as a slew of other one-off pages that are separate from our main website. It's really proven itself to be invaluable as a way to quickly create highly customized pages, without dealing with the limitations of a tool like Craft or Wordpress.

Verified User in Financial Services
Star Rating: 5

What do you like best about the product?
It's a very easy to use/learn platform! Anyone can use it! The support team is great.

What do you dislike about the product?
Some features are limited, many things are tedious to build through instapage (like tables). Background shapes are hard to manipulate.

What problems is the product solving and how is that benefiting you?
It is providing us a space to build out landing pages.

Verified User in Education Management
Star Rating: 0

What do you like best about the product?
Initially, while it was 30 USD per month, it was an okayish landing page builder. Easy to make landing pages. I achieved a lot more than Instapage simply by using Weebly platform. I did not gain any additional benefit using instapage.

What do you dislike about the product?
Borderline criminal billing practices. They would lure visitors with low fees. Then the visitor would go on and create several landing pages. Once the visitors are sufficiently trapped and it is difficult for them to move out, they would hike the price. Honestly, I have never encountered another saas with such a criminal scheme.

What problems is the product solving and how is that benefiting you?
I have abandoned this platform entirely, and I don't wish this even for my enemy. It is not solving anything for me. Even while using this platform, I had much more conversions via Weebly pages than Instapage.

Verified User in Building Materials
Star Rating: 4

What do you like best about the product?
Instapage's greatest feature is the ability to create "global blocks" of content that can be used across many different landing pages. Any edits to these global blocks automatically updates all the landing pages that include that particular block of content. This makes changes to pricing, promotion, hero shots, and messaging easy to update at scale.

What do you dislike about the product?
The biggest "bug" is the inability to edit blocks of content from the content block library. The only way to edit a block is to do so within a landing page. This is a bit clumsy and should be fixed by the Instapage product team.

What problems is the product solving and how is that benefiting you?
Instapage is a good fit for my needs because it's designed to manage landing page testing at scale. It's also a very good editor that allows for the easy creation of new landing pages.

Janice L.
Star Rating: 4

What do you like best about the product?
I've only just started using it, but it's really intuitive to use and I can build pages pretty quickly without developer help. I think the user interface is pretty good - I can easy align and adjust things to make the page look professional while have an easy to use drag and drop tool.

What do you dislike about the product?
I wish there were conversion tracking for App Store or Google Play Stores. I haven't used Instapage that extensively yet, so I can't comment on any other things to improve on.

What problems is the product solving and how is that benefiting you?
We wanted a tool that allowed us to iterate quickly, test, and experiment, without developer help. Updating our website takes too much time (waiting for developer, back and forth briefing them), and this allows us to update landing pages and test quickly. We also needed a SOC2 compliant tool, and Instapage met that need.

Gracia G.
Star Rating: 5

What do you like best about the product?
It's really easy to build a landing page with instapage. The best part is that it's very easy to create a mobile-friendly landing page with it. I also like that you can modify HTML code directly.

What do you dislike about the product?
I'd like more accurate insights, more information on how the pages are performing, conversion metrics, better heatmaps that show more detailed information, rather than a general overview. I'd also like a direct integration with Crazy Egg. I also think you should be able to hide things in the desktop version and keep them in the mobile version. Right now, you can only do it the other way around.

Recommendations to others considering the product:
It's a really complete platform and easy-to-use.

What problems is the product solving and how is that benefiting you?
It's great that I have all my accounts in one place. I can easily change platforms, schedule, repost. I'm definitely more productive and everything isjust faster and easier.

Jamie Y.
Star Rating: 3.5

What do you like best about the product?
The ease of use. The interface and the setup are clear and very user friendly.

What do you dislike about the product?
The number of landing pages for the cost.

What problems is the product solving and how is that benefiting you?
UTM tracking for leads. Very user friendly setup in this regard

Sandeep D.
Star Rating: 5

What do you like best about the product?
Instapage offers a fantastic landing page builder tool, allowing us to optimize the LP with insights from deep analytics and heatmaps. It also allows flawless integration with Google ads.

What do you dislike about the product?
It's a little pricey than other LP tools available and does not meet the budget of smaller startups. Instapage should also allow a few plans with lower costs to cater to the startup's needs.

What problems is the product solving and how is that benefiting you?
Instapage makes it easier for marketers and agencies to build powerful landing pages. It also makes it easy to integrate forms and test different landing pages for performance and conversions.

Charlie C.
Star Rating: 0

What do you like best about the product?
The service when I initially started using it did what it said it would do, albeit page load times were very slow. After a couple of months of using the service I realised there were far better alternatives and tried to cancel, unfortunately this is when my experience became a terrible one.

What do you dislike about the product?
I tried to cancel membership with instapage, I made it very clear my work email address and that I would like to cancel immediately. At the time I was paying $199/month. The customer service team came back and confirmed they had received my email to cancel the membership and were sorry to see me go. They then came back a week later with an email that landed in my junk folder with a long list of things I had to provide to cancel, all of which they had on their system already. I did not see this email as it landed in my junk mail, why did it land in my junk folder unlike their other emails, why did they not at least pause the subscription? Why did they not follow up? Why did they not cancel the membership as per my clear request which they confirmed had been received and responded saying they were sorry to see me leave? Unfortunately, I was paying for the service on my American Express which is a large number of monthly transactions and their payments slipped through the net as my accounts team assumed we were still using the service. They continued to charge me and even had the audacity to put their fee up to $399/month without our permission. They've continued to charge for 15 months. I emailed Instapage expecting them to offer us a refund as we had clearly cancelled the membership and they had responded confirming they had received our request, instead they offered no apology but a blunt response saying they could not help. I've since checked their trust pilot reviews and can see this has happened to many businesses they work with. It's a subscription trap plain and simple, they make it as hard as possible to cancel and use tactics to keep you locked in even when you've made it clear you no longer want to use the service. I advise you strongly to avoid.

What problems is the product solving and how is that benefiting you?
None, it's not a good product, the terrible page load speed makes it worthless. None, it is a terrible product, there are far better alternatives on the internet.

Verified User in Apparel & Fashion
Star Rating: 5

What do you like best about the product?
I really liked how user friendly the drag and drop features were. The best part of my experience was the helpful chat support.

What do you dislike about the product?
It took me sometime to figure out how to connect all of our various tracking pixels and make sure that was set up properly, but the interface was easy to use.

What problems is the product solving and how is that benefiting you?
Allowing our brand to design unique landing pages for giveaways or one-time projects that we could not easily design pages on our website for.

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
Setting up instapage was a breeze. The dashboard to manage the various pages that we create is easy to use. The integrations are ideal.

What do you dislike about the product?
Not too many downsides of Instapage. I think there is likely more that I can do that I don't currently.

What problems is the product solving and how is that benefiting you?
We use it to build pages for partnerships, lead capture, host content

Gabriela A.
Star Rating: 5

What do you like best about the product?
The usability of the platform, the services that you could integrate in the page, and the results of my page, like de number of conversions, and leads.

What do you dislike about the product?
I think it could be more possibilities to edit the components, and if I didn't follow the default blocks, the mobile version get super messy and I had to redesign all.

What problems is the product solving and how is that benefiting you?
I have to rebuild a page where we get all the leads for people who wanted to sell with us. We had a page that was not very friendly, and the problem was to redesign and improve the number of leads that we received. We did a very friendly page, with multiples channels of contact from the different services that we provide, and we increase the numbers of leads and the quality of them because with instapage we solve one of the problems tath we have internally, that we weren`t getting all the information of the leads.

Lucian M.
Star Rating: 5

What do you like best about the product?
How easy is the drag and drop UI and the ease with which you can integrate other 3rd parties

What do you dislike about the product?
Should have made a bit clearer differentiation in Landing Pages/Experiments

What problems is the product solving and how is that benefiting you?
Creating multiple Landing Pages that convert in a easy non-technical way

Verified User in Marketing and Advertising
Star Rating: 5

What do you like best about the product?
Instapage has been very accessible for our team. It gets the job done, and their support team is very helpful and responsive!

What do you dislike about the product?
The platform has been very helpful for our needs.

What problems is the product solving and how is that benefiting you?
We needed to transition some of our pages off of our account and onto a client's. The team explained the process and it seems like it will be a smooth transition.

Verified User in Information Technology and Services
Star Rating: 4

What do you like best about the product?
I love that once set up, you can iterate and build pages so quickly. Lots of freedom to do whatever you need. Has helped our team spin up new pages incredibly quickly. It's honestly helped our team a ton.

What do you dislike about the product?
It's not set up to be the best enterprise solution. While you can set up lots of things to work for the enterprise, definitely geared toward smaller organizations. The responsive solutions are just Mobile & Desktop, but I think Tablet would've been an amazing addition.

What problems is the product solving and how is that benefiting you?
It's helping us solve our need for digital marketers to make changes without fully relying on Web Development.

Kyle F.
Star Rating: 3

What do you like best about the product?
The builder/editor is easy to use with useful features like element grouping, multi-select with mouse drag, and automatic mobile formatting (which isn't perfect, but it's helpful!).

What do you dislike about the product?
Some of the UI/UX features arent well thought out in the platform itself resulting in more work. I.e. the email notifications have to be set up per page, and you cannot add team members account-wide (has to be done repeatedly per "Workspace).

Recommendations to others considering the product:
Because of the way the platform works, I recommend really thinking about how your customer accounts will be organized, how you will organize your pages, and don't neglecting the Global and "My Block" features. Especially if you will be using this tool for large volumes of pages.

What problems is the product solving and how is that benefiting you?
Allows us to quickly create and launch hyper-relevant pages for our various clients, services, and industries. Pages are quick to load and easy to format in order to please Google's web standards.

Olayinka A.
Star Rating: 5

What do you like best about the product?
Drag and drop, of course. Thumbs up on the easy integrations for Facebook & Google tag Responsive customer service, they were of great help when needed, and it's swift well, informed folks there

What do you dislike about the product?
Add codes to the script section do not reflect. I had to go through the webpage itself for it to work.

What problems is the product solving and how is that benefiting you?
Right, I don't know

Mallory M.
Star Rating: 4.5

What do you like best about the product?
Ease of use! It's very much drag and drop and I love that you can save different elements and use them later. I have used Instapage with several companies for marketing purposes when I need to spin up new pages quickly.

What do you dislike about the product?
I've had issues with some of their integrations, specifically Autopilot when I need robust data mapping functionality. However overall these issues happen pretty rarely.

What problems is the product solving and how is that benefiting you?
Often with our Wordpress website creating a new page can be a long process. We create a lot of different landing pages to test specifically for our paid channels, and this enables me to do that quickly on our own domain.

Stephanie M.
Star Rating: 5

What do you like best about the product?
I love that I can make my landing pages look exactly like I want them to, without needing to use a limiting "point and build" builder. The designs end up pixel perfect, without restricting templates that look copy/pasted.

What do you dislike about the product?
The truth is that Instapage is simply more expensive than other landing page builders. I could use the built-in apps that come with Kajabi, Squarespace, or Convertkit, but I'm very picky about design and I want complete customization. This has a cost.

Recommendations to others considering the product:
If you want complete customization without tacky, restricting "point and build" apps, you need to try out Instapage.

What problems is the product solving and how is that benefiting you?
I use Instapage for salespages, for email opt ins, and for webinar signup pages. Sometimes I require just a simple "above the fold" page, but other times I need a longer, full-fledged salespage with a ton of detail. I love Instapage for both.

Verified User in Real Estate
Star Rating: 0

What do you like best about the product?
They offer landing pages, just like their competitors. Not much else to like here So disappointed. Find a differenet platform.

What do you dislike about the product?
I asked them to put our account on hiatus, but they continued to charge the full rate and refused to provide a refund, citing that I did not respond to a subsequent chat message from a separate department to confirm the hiatus status. I even pasted a copy of the original chat, detailing the original communication. Very shady practice. They do not have a telephone number to reach them, so all is done via chat message. I will be switching to Leadpages.com for over 80% in monthly savings.

Recommendations to others considering the product:
Avoid this platform. They are overpriced and make zero effort to retain their customers, in my personal experience.

What problems is the product solving and how is that benefiting you?
Landing page service that we can use for digital marketing google ads to test out various keywords for sourcing new business leads. Not much else to write here.